{"id":978,"date":"2022-10-07T04:22:37","date_gmt":"2022-10-07T04:22:37","guid":{"rendered":"https:\/\/www.86i87.com\/?p=978"},"modified":"2022-10-07T04:22:37","modified_gmt":"2022-10-07T04:22:37","slug":"%e5%a6%82%e4%bd%95%e8%a1%a1%e9%87%8f%e5%86%85%e5%ae%b9%e5%8f%82%e4%b8%8e%e5%ba%a6","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=978","title":{"rendered":"\u5982\u4f55\u8861\u91cf\u5185\u5bb9\u53c2\u4e0e\u5ea6"},"content":{"rendered":"\n

via https:\/\/moz.com\/blog\/how-to-measure-content-engagement-whiteboard-friday<\/a><\/p>\n\n\n\n

\u5728\u5185\u5bb9\u53c2\u4e0e\u65b9\u9762\uff0c\u60a8\u53ef\u4ee5\uff08\u800c\u4e14\u5e94\u8be5\uff09\u8861\u91cf\u7684\u4e0d\u4ec5\u4ec5\u662f\u9875\u9762\u6d4f\u89c8\u91cf\u3002 \u5728\u672c\u5468\u7684\u5468\u4e94\u767d\u677f\u4e2d\uff0c\u5206\u6790\u4e13\u5bb6 Dana DiTomaso \u603b\u7ed3\u4e86\u5979\u5728 MozCon 2022 \u7684\u6f14\u8bb2\uff0c\u5206\u4eab\u4e86\u60a8\u5e94\u8be5\u5173\u6ce8\u7684\u56db\u4ef6\u4e8b\uff0c\u4ee5\u786e\u4fdd\u60a8\u7684\u6307\u6807\u80fd\u591f\u4e3a\u60a8\u63d0\u4f9b\u5185\u5bb9\u8d28\u91cf\u7684\u6700\u4f73\u6307\u5f15\u3002<\/p>\n\n\n\n

1.\u7528\u6237\u4fdd\u6301\u6807\u7b7e\u6253\u5f00<\/p>\n\n\n\n

\u56e0\u6b64\uff0c\u5f53\u60a8\u8bd5\u56fe\u66f4\u597d\u5730\u4e86\u89e3\u60a8\u7684\u5185\u5bb9\u53c2\u4e0e\u5ea6\u65f6\uff0c\u6211\u8ba4\u4e3a\u60a8\u5e94\u8be5\u8003\u8651\u56db\u4ef6\u4e0d\u540c\u7684\u4e8b\u60c5\u3002\u7b2c\u4e00\u4ef6\u4e8b\u662f\u4eba\u4eec\u4fdd\u6301\u6807\u7b7e\u6253\u5f00\u3002\u73b0\u5728\uff0c\u60a8\u53ef\u80fd\u6b63\u5728\u67e5\u770b\u60a8\u6253\u5f00\u7684 400 \u4e2a\u6807\u7b7e\u5e76\u601d\u8003\uff0c\u201c\u597d\u5427\uff0c\u662f\u7684\uff0c\u6211\u4fdd\u6301\u6807\u7b7e\u6253\u5f00\u3002\u6709\u4ec0\u4e48\u95ee\u9898\uff1f\u201d\u95ee\u9898\u5728\u4e8e\uff0c\u6bcf\u6b21\u60a8\u5c06\u7b14\u8bb0\u672c\u7535\u8111\u4ece\u7761\u7720\u72b6\u6001\u4e2d\u5524\u9192\u6216\u5728\u79fb\u52a8\u6d4f\u89c8\u5668\u4e2d\u6253\u5f00\u8be5\u9009\u9879\u5361\u5217\u8868\u65f6\uff0c\u901a\u5e38\u662f\u4e00\u4e2a\u7a7a\u9875\u9762\u89c6\u56fe\uff0c\u6211\u79f0\u4e4b\u4e3a\u7a7a\u9875\u9762\u89c6\u56fe\u7684\u5185\u5bb9\u90fd\u4f1a\u53d1\u9001\u5230 Analytics\u3002\u8fd9\u662f\u4e00\u4e2a\u96f6\u79d2\u7684\u9875\u9762\u89c6\u56fe\uff0c\u56e0\u4e3a\u60a8\u5b9e\u9645\u4e0a\u5e76\u6ca1\u6709\u67e5\u770b\u8be5\u9875\u9762\u3002\u5b83\u53ea\u662f\u5728\u68c0\u67e5\u4ee5\u786e\u4fdd\u9875\u9762\u4ecd\u7136\u6709\u6548\u3002\u4f46\u662f\u56e0\u4e3a\u5b83\u6fc0\u6d3b\u4e86\u5206\u6790\uff0c\u6240\u4ee5\u4f60\u6700\u7ec8\u4f1a\u9047\u5230\u5f88\u591a\u6211\u79f0\u4e4b\u4e3a\u6807\u7b7e\u56e4\u79ef\u8005\u7684\u60c5\u51b5\u3002<\/p>\n\n\n\n

\u6240\u4ee5\u6709\u4e00\u79cd\u65b9\u6cd5\u53ef\u4ee5\u8861\u91cf\u5982\u4f55\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u3002\u6210\u7ee9\u5355\u4e2d\u4f1a\u6709\u4e00\u4e2a\u94fe\u63a5\uff0c\u53ef\u4ee5\u901a\u8fc7 Google \u8ddf\u8e2a\u4ee3\u7801\u7ba1\u7406\u5668\u83b7\u53d6\u5b9e\u9645\u914d\u65b9\u6765\u8861\u91cf\u8fd9\u4e00\u70b9\u3002\u4f46\u662f\u8fd9\u4e2a\u60f3\u6cd5\u662f\uff0c\u5f53\u4e00\u4e2a\u9009\u9879\u5361\u88ab\u6fc0\u6d3b\u65f6\uff0c\u4f60\u53ef\u4ee5\u6d4b\u91cf\u4e24\u79cd\u4e0d\u540c\u7684\u4e1c\u897f\u3002\u60a8\u53ef\u4ee5\u8861\u91cf\u7528\u4e8e\u751f\u6210\u8be5\u9009\u9879\u5361\u7684\u64cd\u4f5c\uff0c\u5e76\u4e14\u53ef\u4ee5\u67e5\u770b\u9009\u9879\u5361\u7c7b\u578b\u3002\u56e0\u6b64\uff0c\u53ef\u80fd\u7684\u64cd\u4f5c\u662f\u5bfc\u822a\u6216\u91cd\u65b0\u52a0\u8f7d\u6216\u540e\u9000\u548c\u524d\u8fdb\u6309\u94ae\uff0c\u5e76\u4e14\u9009\u9879\u5361\u7c7b\u578b\u53ef\u4ee5\u662f\u65b0\u7684\u6216\u73b0\u6709\u7684\u3002\u56e0\u6b64\uff0c\u5982\u679c\u5b83\u662f\u73b0\u6709\u9009\u9879\u5361\u7c7b\u578b\u4e2d\u7684\u91cd\u65b0\u52a0\u8f7d\u9009\u9879\u5361\uff0c\u90a3\u4e48\u8fd9\u610f\u5473\u7740\u8be5\u4eba\u56e4\u79ef\u4e86\u8be5\u9009\u9879\u5361\u3002\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u4ed6\u4eec\u521a\u521a\u6253\u5f00\u4e86\u5b83\u3002\u8fd9\u53ea\u662f\u4ece\u6d4f\u89c8\u5668\u4e2d\u68c0\u6d4b\u5230\u7684\u3002\u4f60\u4e0d\u9700\u8981\u4efb\u4f55\u82b1\u54e8\u7684cookie\u6216\u7c7b\u4f3c\u7684\u4e1c\u897f\u3002\u8fd9\u662f\u7528\u4e8e\u6d4b\u91cf\u7684\u5185\u7f6e\u5185\u5bb9\u3002<\/p>\n\n\n\n

\u56e0\u6b64\uff0c\u901a\u8fc7\u67e5\u770b\u6807\u7b7e\u56e4\u79ef\u8005\u8fd0\u884c\u6807\u7b7e\u7684\u767e\u5206\u6bd4\uff0c\u60a8\u53ef\u4ee5\u4e86\u89e3\u9875\u9762\u6d4f\u89c8\u91cf\u7684\u767e\u5206\u6bd4\u5b9e\u9645\u4e0a\u662f\u65b0\u7684\u9875\u9762\u6d4f\u89c8\u91cf\uff0c\u4f8b\u5982\u65b0\u7528\u6237\u3002\u5e76\u4e14\u8fd8\u8981\u8003\u8651\uff0c\u5982\u679c\u4f60\u6709\u5f88\u591a\u6807\u7b7e\u56e4\u79ef\u8005\uff0c\u5b83\u53ef\u80fd\u4f1a\u8ba9\u4f60\u7684\u8f6c\u5316\u7387\u770b\u8d77\u6765\u50cf\u5783\u573e\uff0c\u56e0\u4e3a Universal Analytics \u4e2d\u7684\u8f6c\u5316\u7387\u662f\u57fa\u4e8e\u4f1a\u8bdd\u7684\u3002\u56e0\u6b64\uff0c\u5982\u679c\u4ed6\u4eec\u6bcf\u5929\u90fd\u56de\u5230\u73b0\u6709\u7684\u6807\u7b7e\u9875\uff0c\u6bd4\u5982\u6bcf\u5929\u4e00\u6b21\uff0c\u90a3\u662f\u6bcf\u5929\u4e00\u4e2a\u4f1a\u8bdd\u5e76\u4e14\u4ed6\u4eec\u4ece\u4e0d\u8f6c\u6362\uff0c\u8fd9\u4e2a\u4eba\u7684\u8f6c\u6362\u7387\u4e3a 0%\uff0c\u4ed6\u4eec\u4e4b\u524d\u53ef\u80fd\u4f1a\u67e5\u770b\u8fd9\u4e2a\u9875\u9762 30 \u6b21\u4ed6\u4eec\u5b9e\u9645\u4e0a\u6700\u7ec8\u8f6c\u6362\u4e86\u3002<\/p>\n\n\n\n

\u5728 GA4 \u4e2d\uff0c\u60a8\u53ef\u4ee5\u9009\u62e9\u4f1a\u8bdd\u8f6c\u6362\u6216\u7528\u6237\u8f6c\u6362\uff0c\u56e0\u6b64\u4f1a\u597d\u4e00\u4e9b\uff0c\u4f46\u60a8\u8fd8\u5fc5\u987b\u5047\u8bbe cookie \u4ecd\u7136\u5b58\u5728\u4ee5\u8bc6\u522b\u6b64\u4eba\u662f\u7528\u6237\uff0c\u4f46\u60c5\u51b5\u5e76\u975e\u603b\u662f\u5982\u6b64\u3002\u56e0\u6b64\uff0c\u8bf7\u52a1\u5fc5\u8bb0\u4f4f\uff0c\u5f53\u60a8\u8003\u8651\u7f51\u7ad9\u7684\u8f6c\u5316\u7387\u65f6\uff0c\u60a8\u53ef\u80fd\u5e0c\u671b\u5bf9\u56e4\u79ef\u8005\u8fdb\u884c\u6298\u6263\u3002<\/p>\n\n\n\n

2.\u67e5\u770b\u6bcf\u5929\u7684\u9875\u9762\u6d4f\u89c8\u91cf<\/p>\n\n\n\n

\u7b2c\u4e8c\u4ef6\u4e8b\uff0c\u6211\u8fd8\u5e0c\u671b\u60a8\u67e5\u770b\u6bcf\u5929\u7684\u9875\u9762\u6d4f\u89c8\u91cf\u3002\u56e0\u6b64\uff0c\u8bf7\u8003\u8651\u4e00\u4e0b\uff0c\u5f53\u60a8\u6709\u4e00\u4efd\u62a5\u544a\u5e76\u4e14\u60a8\u53ef\u80fd\u5728\u8be5\u62a5\u544a\u4e2d\u7684\u9996\u9875\u4e2d\u6709\u8fd9\u6837\u7684\u60c5\u51b5\uff0c\u4f8b\u5982\uff0c\u201c\u770b\u770b\u8fd9\u4e2a\u9875\u9762\u3002\u6211\u4eec\u53d1\u5e03\u4e86\u535a\u5ba2\u6587\u7ae0\u3002\u5b83\u7684\u6d4f\u89c8\u91cf\u662f 8,000 \u6b21\u3002\u6211\u4eec\u60f3\u8981\u63d0\u5347\u3002\u201d\u662f\u8fd9\u6837\u561b\uff1f\u6211\u4eec\u4e00\u76f4\u5728\u62a5\u9053\u8fd9\u4e9b\u4e1c\u897f\u3002\u6bcf\u4e2a\u4eba\u90fd\u8fd9\u6837\u3002\u4f46\u662f\u60a8\u53ef\u80fd\u6ca1\u505a\u7684\u662f\u6ca1\u89c2\u5bdf\u8be5\u9875\u9762\u81ea\u6700\u521d\u53d1\u5e03\u4ee5\u6765\u7684\u9875\u9762\u6d4f\u89c8\u91cf\u3002<\/p>\n\n\n\n

\u6240\u4ee5\u6211\u5e0c\u671b\u4f60\u8003\u8651\u4e00\u4e0b\u3002\u56e0\u6b64\uff0c\u60a8\u53ef\u4ee5\u968f\u65f6\u6355\u83b7\u9875\u9762\u7684\u53d1\u5e03\u65e5\u671f\u3002\u7136\u540e\u5c1d\u8bd5\u5728\u60a8\u62e5\u6709\u8be5\u9875\u9762\u7684\u4f4d\u7f6e\u751f\u6210\u4e00\u4efd\u62a5\u544a\uff0c\u8be5\u9875\u9762\u81ea\u53d1\u5e03\u4ee5\u6765\u83b7\u5f97\u4e86\u591a\u5c11\u6d4f\u89c8\u91cf\u3002\u7136\u540e\u5c06\u9875\u9762\u6d4f\u89c8\u91cf\u9664\u4ee5\u8be5\u9875\u9762\u5df2\u5b58\u5728\u7684\u5929\u6570\uff0c\u7136\u540e\u67e5\u770b\u6bcf\u5929\u7684\u9875\u9762\u6d4f\u89c8\u91cf\u3002\u6211\u521a\u521a\u5728\u8fd9\u91cc\u52fe\u52d2\u51fa\u4e00\u4e2a\u4f8b\u5b50\u3002\u60a8\u53ef\u4ee5\u770b\u5230\u9875\u9762 A\uff0c11,200 \u6b21\u6d4f\u89c8\uff0c\u6bcf\u5929 18 \u6b21\u6d4f\u89c8\uff0c\u9875\u9762 B\uff0c9,000 \u6b21\u6d4f\u89c8\uff0c\u6bcf\u5929 14 \u6b21\u6d4f\u89c8\uff0c\u9875\u9762 C\uff0c18,000 \u6b21\u6d4f\u89c8\uff0c\u4f46\u6bcf\u5929\u53ea\u6709 12 \u6b21\u6d4f\u89c8\uff0c\u56e0\u4e3a\u8fd9\u662f\u4e00\u4e2a\u8f83\u65e7\u7684\u5e16\u5b50\u3002\u6240\u4ee5\u5982\u679c\u4f60\u53ea\u770b\u89c6\u56fe\uff0cC\u53ef\u80fd\u770b\u8d77\u6765\u771f\u7684\u5f88\u68d2\u3002\u4f46\u5982\u679c\u4f60\u770b\u6bcf\u5929\u7684\u6d4f\u89c8\u91cf\uff0c\u5b9e\u9645\u4e0aA\u975e\u5e38\u68d2\u3002\u7136\u540e\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u60a8\u786e\u5b9a\u4f18\u5148\u7ea7\uff0c\u597d\u5427\uff0c\u8fd9\u4e2a\u9875\u9762\u4ece\u957f\u8fdc\u6765\u770b\u662f\u8fd9\u4e2a\u5b89\u9759\u7684\u8868\u6f14\u8005\u3002\u4e5f\u8bb8\u6211\u4eec\u5e94\u8be5\u770b\u770b\u5b83\u5e76\u786e\u4fdd\u8f6c\u5316\u7387\u66f4\u597d\u3002\u60a8\u8fd8\u53ef\u4ee5\u5efa\u7acb\u4e00\u4e2a\u57fa\u51c6\uff0c\u5373\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u60a8\u5e0c\u671b\u65b0\u5e16\u5b50\u6bcf\u5929\u83b7\u5f97\u591a\u5c11\u6d4f\u89c8\u91cf\u3002\u7136\u540e\uff0c\u5f53\u60a8\u53d1\u5e03\u67d0\u4e9b\u5185\u5bb9\u65f6\uff0c\u60a8\u53ef\u4ee5\u56de\u8fc7\u5934\u6765\u8bf4\uff1a\u201c\u60a8\u77e5\u9053\uff0c\u6211\u4eec\u5bf9\u6211\u4eec\u53d1\u5e03\u7684\u8fd9\u4e2a\u65b0\u9875\u9762\u6216\u65b0\u5e16\u5b50\u5b9e\u9645\u83b7\u5f97\u7684\u6bcf\u5929\u7684\u9875\u9762\u6d4f\u89c8\u91cf\u611f\u5230\u6ee1\u610f\u5417\uff1f \uff1f\u201d\u6240\u4ee5\u6709\u51e0\u4e2a\u4e0d\u540c\u7684\u9009\u62e9\u3002<\/p>\n\n\n\n

3.\u5185\u5bb9\u88ab\u6d88\u8d39\u4e86\u5417\uff1f<\/p>\n\n\n\n

\u6240\u4ee5\u8fd9\u662f\u6211\u4eec\u7f51\u7ad9\u4e0a\u63d0\u4f9b\u7684\u98df\u8c31\u3002\u540c\u6837\uff0c\u8be5\u94fe\u63a5\u5c06\u5728\u811a\u672c\u4e2d\u4ee5\u4f9b\u4e0b\u8f7d\u3002\u6d88\u8d39\u662f\u6307\u5f53\u60a8\u8bbf\u95ee\u67d0\u4e2a\u7ad9\u70b9\u5e76\u4e14\u6b63\u5728\u89c2\u770b\u89c6\u9891\u65f6\uff0c\u6211\u4eec\u77e5\u9053\u60a8\u89c2\u770b\u4e86\u8be5\u89c6\u9891\u3002\u6211\u4eec\u77e5\u9053\u60a8\u70b9\u51fb\u4e86\u5b83\u3002\u6211\u4eec\u77e5\u9053\u4f60\u770b\u4e86\u591a\u4e45\u3002\u5982\u679c\u60a8\u6b63\u5728\u9605\u8bfb\u4e00\u6bb5\u5185\u5bb9\uff0c\u6211\u4eec\u5b9e\u9645\u4e0a\u5e76\u4e0d\u77e5\u9053\u60a8\u662f\u5426\u9605\u8bfb\u4e86\u6574\u7bc7\u5185\u5bb9\uff0c\u56e0\u4e3a\u5185\u5bb9\u7684\u957f\u5ea6\u4e0d\u540c\uff0c\u8fd9\u610f\u5473\u7740\u9605\u8bfb\u8be5\u5e16\u5b50\u9700\u8981\u4e0d\u540c\u7684\u65f6\u95f4\u3002\u6709\u4e9b\u5e16\u5b50\u53ef\u80fd\u9700\u8981 15 \u5206\u949f\u3002\u6709\u4e9b\u5e16\u5b50\u53ef\u80fd\u9700\u8981\u4e94\u5206\u949f\u3002\u56e0\u6b64\uff0c\u60a8\u4e0d\u80fd\u5bf9\u6240\u6709\u8fd9\u4e9b\u90fd\u4f7f\u7528\u6807\u51c6\u8ba1\u65f6\u5668\u3002\u53e6\u5916\uff0c\u60a8\u9700\u8981\u77e5\u9053\u4ed6\u4eec\u662f\u5426\u771f\u7684\u770b\u5230\u4e86\u6574\u4e2a\u5e16\u5b50\u3002<\/p>\n\n\n\n

\u6240\u4ee5\u5185\u5bb9\u6d88\u8d39\u7684\u7406\u5ff5\u662f\u6df1\u5ea6\u548c\u65f6\u95f4\u3002\u5982\u679c\u4ed6\u4eec\u5230\u8fbe\u6df1\u5ea6\uff0c\u67f1\u5b50\u7684\u5e95\u90e8\uff0c\u90a3\u4e48\u4ed6\u4eec\u5c31\u4f1a\u770b\u5230\u6574\u4e2a\u4e8b\u60c5\u3002\u5982\u679c\u65f6\u95f4\u662f\u9605\u8bfb\u5e16\u5b50\u5b9e\u9645\u82b1\u8d39\u7684\u65f6\u95f4\uff0c\u90a3\u4e48\u5982\u679c\u8fd9\u4e24\u4ef6\u4e8b\u90fd\u662f\u771f\u7684\uff0c\u90a3\u4e48\u5185\u5bb9\u5c31\u88ab\u6d88\u8017\u6389\u4e86\u3002\u5982\u679c\u4ed6\u4eec\u53ea\u8fbe\u5230\u6df1\u5ea6\u800c\u4e0d\u662f\u65f6\u95f4\uff0c\u90a3\u4e48\u4ed6\u4eec\u5c31\u662f\u7565\u8fc7\u3002\u6240\u4ee5\u4ed6\u4eec\u53ea\u662f\u5486\u54ee\u5230\u8c37\u5e95\uff0c\u4ed6\u4eec\u5e76\u6ca1\u6709\u771f\u6b63\u9605\u8bfb\u6574\u4ef6\u4e8b\u3002\u5982\u679c\u4ed6\u4eec\u6ca1\u6709\u6df1\u5ea6\uff0c\u4f46\u4ed6\u4eec\u6709\u65f6\u95f4\uff0c\u4ed6\u4eec\u5c31\u662f\u6807\u7b7e\u56e4\u79ef\u8005\uff0c\u6211\u4eec\u5df2\u7ecf\u5728\u8fd9\u91cc\u770b\u8fc7\u4e86\uff0c\u4f46\u8fd9\u662f\u53e6\u4e00\u79cd\u8bf4\u6cd5\u3002\u5982\u679c\u8fd9\u4e9b\u4e8b\u60c5\u90fd\u6ca1\u6709\u53d1\u751f\uff0c\u90a3\u4e48\u4ed6\u4eec\u53ea\u662f\u653e\u5f03\u4e86\u8239\uff0c\u4ed6\u4eec\u4e0d\u5173\u5fc3\u4f60\u7684\u5e16\u5b50\u3002\u56e0\u6b64\uff0c\u901a\u8fc7\u8bc4\u4f30\u60a8\u7684\u9875\u9762\u6d4f\u89c8\u91cf\uff0c\u4e86\u89e3\u6d4f\u89c8\u8005\u3001\u56e4\u79ef\u8005\u3001\u653e\u5f03\u8005\u6216\u5b9e\u9645\u6d88\u8d39\u8005\u7684\u767e\u5206\u6bd4\uff0c\u8fd9\u4e5f\u53ef\u4ee5\u544a\u8bc9\u60a8\u8be5\u5185\u5bb9\u7684\u5438\u5f15\u529b\u3002<\/p>\n\n\n\n

\u7136\u540e\u4e00\u4e2a\u5956\u52b1\u6307\u6807\u662f\uff0c\u8fd9\u4e2a\u9875\u9762\u7684\u5e73\u5747\u6eda\u52a8\u6df1\u5ea6\u662f\u591a\u5c11\uff1f\u90a3\u4e48\u4eba\u4eec\u5728\u4ec0\u4e48\u65f6\u5019\u653e\u5f03\uff1f\u5982\u679c\u4ed6\u4eec\u4e0d\u559c\u6b22\u8fd9\u7bc7\u6587\u7ae0\uff0c\u90a3\u4e48\u4f60\u53ef\u4ee5\u770b\u5230\uff0c\u201c\u54e6\uff0c\u4f60\u77e5\u9053\u5417\u3002\u6211\u4eec\u6709\u8fd9\u4e2a\u975e\u5e38\u5947\u602a\u7684\u53f7\u53ec\u6027\u7528\u8bed\u3002\u4eba\u4eec\u8ba4\u4e3a\u8fd9\u7bc7\u6587\u7ae0\u5df2\u7ecf\u5b8c\u6210\u4e86\u3002\u6240\u4ee5\u5982\u679c\u6211\u4eec\u79fb\u52a8\u4e00\u4e9b\u4e1c\u897f\uff0c\u4e5f\u8bb8\u4eba\u4eec\u4f1a\u610f\u8bc6\u5230\u8fd8\u6709\u66f4\u591a\u8981\u8bfb\u7684\u3002\u201d\u56e0\u6b64\uff0c\u8fd9\u662f\u8861\u91cf\u5185\u5bb9\u6d88\u8d39\u4ee5\u53ca\u5b83\u5982\u4f55\u6539\u8fdb\u60a8\u7f51\u7ad9\u4e0a\u7684\u5185\u5bb9\u7684\u597d\u65b9\u6cd5\u3002<\/p>\n\n\n\n

\u662f\u5426\u53ef\u4ee5\u8f6c\u6362\uff1f<\/p>\n\n\n\n

\u597d\u5427\uff0c\u7b2c\u56db\uff0c\u6700\u540e\u4e00\u4ef6\u4e8b\u3002\u662f\u5426\u53ef\u4ee5\u8f6c\u6362\uff1f\u6211\u76f8\u4fe1\u6bcf\u4e2a\u4eba\u90fd\u4f1a\u62a5\u544a\u8f6c\u5316\u7387\u3002\u4ed6\u4eec\u6ca1\u6709\u62a5\u544a\u7684\u662f\u8fd9\u4e2a\u4eba\u662f\u5426\u771f\u7684\u53ef\u4ee5\u8f6c\u6362\uff0c\u5766\u7387\u5730\u8bf4\u8fd9\u4f3c\u4e4e\u4e0d\u516c\u5e73\u3002\u4f60\u671f\u5f85\u6709\u4eba\u8f6c\u5316\uff0c\u5c31\u50cf\uff0c\u201c\u597d\u5427\uff0c\u4f60\u4e3a\u4ec0\u4e48\u4e0d\u505a\u90a3\u4ef6\u4e8b\uff1f\u201d\u4ed6\u4eec\u5c31\u50cf\uff0c\u201c\u6211\u4ec0\u81f3\u4e0d\u77e5\u9053\u6211\u80fd\u505a\u5230\u8fd9\u4e00\u70b9\u3002\u6211\u6ca1\u6709\u770b\u5230\u6309\u94ae\u3002\u201d\u6211\u77e5\u9053\u8425\u9500\u4eba\u5458\uff0c\u6211\u4eec\u90fd\u6709\u8fd9\u4e9b\u6f02\u4eae\u7684\u7535\u8111\uff0c\u5bf9\u5427\uff1f\u5c31\u50cf\u6211\u662f Windows \u7528\u6237\u4e00\u6837\u3002\u6211\u5bb6\u91cc\u6709\u4e00\u4e2a\u5927\u684c\u9762\uff0c\u6211\u4e5f\u7528\u5b83\u6765\u73a9\u89c6\u9891\u6e38\u620f\uff0c\u5b83\u6709\u4e24\u4e2a\u5de8\u5927\u7684\u663e\u793a\u5668\u3002\u5f53\u7136\uff0c\u5f53\u6211\u67e5\u770b\u9875\u9762\u65f6\uff0c\u6211\u4f1a\u770b\u5230\u9875\u9762\u7684\u5f88\u5927\u4e00\u90e8\u5206\u3002\u4f46\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\uff0c\u540c\u4e00\u9875\u9762\uff0c\u60a8\u53ef\u80fd\u4e0d\u4e00\u5b9a\u4f1a\u770b\u5230\u6309\u94ae\u3002\u6240\u4ee5\u4f60\u771f\u7684\u9700\u8981\u8003\u8651\u4e00\u4e0b\uff0c\u8fd9\u4e2a\u4eba\u771f\u7684\u80fd\u8f6c\u5316\u5417\uff1f\u800c\u8fd9\u4e00\u70b9\uff0c\u6211\u771f\u7684\u9f13\u52b1\u5927\u5bb6\uff0c\u6bd4\u5982\u4e0d\u65f6\u5730\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u67e5\u770b\u60a8\u7684\u7f51\u7ad9\u3002\u6211\u77e5\u9053\u6211\u4eec\u90fd\u9996\u5148\u8003\u8651\u684c\u9762\uff0c\u5c3d\u7ba1\u6211\u4eec\u5e94\u8be5\u9996\u5148\u8003\u8651\u79fb\u52a8\uff0c\u56e0\u4e3a\u6211\u4eec\u4f7f\u7528\u684c\u9762\uff0c\u4f46\u6211\u4eec\u7684\u8bb8\u591a\u7f51\u7ad9\u8bbf\u95ee\u8005\u53ef\u80fd\u53ea\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\u3002\u6240\u4ee5\u771f\u7684\u60f3\u4e00\u60f3\uff0c\u57fa\u4e8e\u90a3\u4e2a\u8bbe\u5907\uff0c\u4eba\u4eec\u662f\u5426\u770b\u5230\u4e86\u4f60\u7684\u884c\u52a8\u53f7\u53ec\uff1f<\/p>\n\n\n\n

\u56e0\u6b64\uff0c\u8981\u8861\u91cf\u8fd9\u4e00\u70b9\uff0c\u5b83\u5c31\u662f Google \u8ddf\u8e2a\u4ee3\u7801\u7ba1\u7406\u5668\u4e2d\u6240\u8c13\u7684\u5143\u7d20\u53ef\u89c1\u6027\u89e6\u53d1\u5668\u3002\u540c\u6837\uff0c\u5728\u6211\u5728\u811a\u672c\u4e2d\u7684\u94fe\u63a5\u4e2d\uff0c\u6211\u4eec\u5c06\u5411\u60a8\u5c55\u793a\u5982\u4f55\u8bbe\u7f6e\u5b83\u3002\u8fd9\u662f\u4e00\u4e2a\u975e\u5e38\u7b80\u5355\u7684\u89e6\u53d1\u5668\u3002\u4f60\u53ea\u9700\u8981\u77e5\u9053\u4e00\u70b9\u70b9 CSS\u3002\u4f60\u53ea\u9700\u8981\u8bf4\uff0c\u201c\u6211\u8981\u6d4b\u91cf\u7684\u4e8b\u7269\u7684\u7c7b\u522b\u6216 ID \u662f\u4ec0\u4e48\uff1f\u201d\u56e0\u6b64\uff0c\u4f8b\u5982\uff0c\u5bf9\u4e8e\u67d0\u4e9b\u5ba2\u6237\uff0c\u6211\u53ef\u80fd\u4f1a\u8bf4\uff0c\u6bcf\u6b21 H1 \u8fdb\u5165\u89c6\u56fe\u65f6\u663e\u793a\u7ed9\u6211\uff0c\u6216\u8005 H2 \u6216\u7c7b\u4f3c\u7684\u4e1c\u897f\uff0c\u6807\u9898 1 \u6216\u6807\u9898 2\u3002\u7136\u540e\u6211\u786e\u5207\u5730\u77e5\u9053\u8fd9\u4e2a\u4eba\u6709\u591a\u5c11\u4e2a\u6807\u9898\u5df2\u7ecf\u770b\u5230\u4e86\uff0c\u56e0\u4e3a\u4ed6\u4eec\u53bb\u4e86\u9875\u9762\u3002\u4f60\u53ef\u4ee5\u7528\u6309\u94ae\u505a\u540c\u6837\u7684\u4e8b\u60c5\u3002\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u77e5\u9053\u60a8\u6709\u4e00\u4e2a\u6309\u94ae\u5e76\u4e14\u5b83\u603b\u662f\u6709\u4e00\u4e2a CTA \u7c7b\uff0c\u4f8b\u5982\uff0c\u60a8\u53ea\u9700\u8bf4\uff0c\u201c\u6bcf\u6b21\u5728\u6b64\u8bbf\u95ee\u8005\u5c4f\u5e55\u4e0a\u663e\u793a\u4e00\u4e2a\u5177\u6709 CTA \u7c7b\u7684\u6309\u94ae\u65f6\u8bb0\u5f55\u4e00\u4e2a\u4e8b\u4ef6\u3002\u201d\u7136\u540e\u4f60\u53ef\u4ee5\u628a\u5b83\u770b\u4f5c\u66f4\u50cf\u4e00\u4e2a\u6f0f\u6597\u3002\u4e0d\u4ec5\u4ec5\u662f\u76f4\u63a5\u7684\uff0c\u4f1a\u8bdd\u7684\u8f6c\u5316\u7387\u662f\u591a\u5c11\uff0c\u5b83\u53ef\u80fd\u662f\u6709\u591a\u5c11\u4eba\u67e5\u770b\u4e86\u8fd9\u4e2a\u9875\u9762\uff0c\u6709\u591a\u5c11\u4eba\u5b9e\u9645\u770b\u5230\u4e86 CTA\uff0c\u67e5\u770b\u5230 CTA \u7684\u6bd4\u7387\u662f\u591a\u5c11\uff0c\u7136\u540e\u5728\u8fd9\u4e9b\u4eba\u4e2d\uff0c\u5176\u4e2d\u6709\u591a\u5c11\u4eba\u7688\u4f9d\u4e86\uff1f\u800c\u4e14\u60a8\u53ef\u80fd\u4f1a\u53d1\u73b0\u60a8\u7684\u7f51\u9875\u5b9e\u9645\u4e0a\u8f6c\u6362\u5f97\u6bd4\u60a8\u60f3\u8c61\u7684\u8981\u597d\u5f97\u591a\uff0c\u4f46\u4eba\u4eec\u5e76\u6ca1\u6709\u770b\u5230\u60a8\u7684 CTA\u3002\u6240\u4ee5\u4e5f\u8bb8\u4f60\u5e94\u8be5\u628a\u5b83\u5c55\u793a\u7ed9\u4ed6\u4eec\u770b\uff0c\u6216\u8005\u4e5f\u8bb8\u4e00\u5207\u90fd\u5f88\u597d\uff0c\u4f46\u4f60\u4e0d\u77e5\u9053\uff0c\u76f4\u5230\u4f60\u6d4b\u91cf\u5b83\u3002<\/p>\n\n\n\n

\u56e0\u6b64\uff0c\u8fd9\u91cc\u6709\u56db\u79cd\u4e0d\u540c\u7684\u65b9\u6cd5\u6765\u8861\u91cf\u5185\u5bb9\u53c2\u4e0e\u5ea6\u3002\u4e5f\u8bb8\u6240\u6709\u8fd9\u4e9b\u90fd\u9002\u7528\u4e8e\u4f60\uff0c\u4e5f\u8bb8\u53ea\u6709\u5176\u4e2d\u4e00\u4e9b\u9002\u7528\u3002\u4f46\u65e0\u8bba\u54ea\u79cd\u65b9\u5f0f\uff0c\u5728\u786e\u5b9a\u60a8\u7684\u5185\u5bb9\u662f\u5426\u597d\u7528\u65f6\uff0c\u60a8\u7edd\u5bf9\u53ef\u4ee5\u8d85\u8d8a\u9875\u9762\u6d4f\u89c8\u91cf\u3002\u8c22\u8c22\u4f60\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

via https:\/\/moz.com\/blog\/how-to-measure-content-engagement-whiteboard-friday \u5728\u5185\u5bb9\u53c2\u4e0e\u65b9\u9762\uff0c\u60a8\u53ef\u4ee5\uff08\u800c\u4e14\u5e94\u8be5\uff09\u8861\u91cf\u7684\u4e0d\u4ec5\u4ec5\u662f\u9875\u9762\u6d4f\u89c8\u91cf\u3002 \u5728\u672c\u5468\u7684\u5468\u4e94\u767d\u677f\u4e2d\uff0c\u5206\u6790\u4e13\u5bb6 Dana DiTomaso \u603b\u7ed3\u4e86\u5979\u5728 MozCon 2022 \u7684\u6f14\u8bb2\uff0c\u5206\u4eab\u4e86\u60a8\u5e94\u8be5\u5173\u6ce8\u7684\u56db\u4ef6\u4e8b\uff0c\u4ee5\u786e\u4fdd\u60a8\u7684\u6307\u6807\u80fd\u591f\u4e3a\u60a8\u63d0\u4f9b\u5185\u5bb9\u8d28\u91cf\u7684\u6700\u4f73\u6307\u5f15\u3002 1.\u7528\u6237\u4fdd\u6301\u6807\u7b7e\u6253\u5f00 \u56e0\u6b64\uff0c\u5f53\u60a8\u8bd5\u56fe\u66f4\u597d\u5730\u4e86\u89e3\u60a8\u7684\u5185\u5bb9\u53c2\u4e0e\u5ea6\u65f6\uff0c\u6211\u8ba4\u4e3a\u60a8\u5e94\u8be5\u8003\u8651\u56db\u4ef6\u4e0d\u540c\u7684\u4e8b\u60c5\u3002\u7b2c\u4e00\u4ef6\u4e8b\u662f\u4eba\u4eec\u4fdd\u6301\u6807\u7b7e\u6253\u5f00\u3002\u73b0\u5728\uff0c\u60a8\u53ef\u80fd\u6b63\u5728\u67e5\u770b\u60a8\u6253\u5f00\u7684 400 \u4e2a\u6807\u7b7e\u5e76\u601d\u8003\uff0c\u201c\u597d\u5427\uff0c\u662f\u7684\uff0c\u6211\u4fdd\u6301\u6807\u7b7e\u6253\u5f00\u3002\u6709\u4ec0\u4e48\u95ee\u9898\uff1f\u201d\u95ee\u9898\u5728\u4e8e\uff0c\u6bcf\u6b21\u60a8\u5c06\u7b14\u8bb0\u672c\u7535\u8111\u4ece\u7761\u7720\u72b6\u6001\u4e2d\u5524\u9192\u6216\u5728\u79fb\u52a8\u6d4f\u89c8\u5668\u4e2d\u6253\u5f00\u8be5\u9009\u9879\u5361\u5217\u8868\u65f6\uff0c\u901a\u5e38\u662f\u4e00\u4e2a\u7a7a\u9875\u9762\u89c6\u56fe\uff0c\u6211\u79f0\u4e4b\u4e3a\u7a7a\u9875\u9762\u89c6\u56fe\u7684\u5185\u5bb9\u90fd\u4f1a\u53d1\u9001\u5230 Analytics\u3002\u8fd9\u662f\u4e00\u4e2a\u96f6\u79d2\u7684\u9875\u9762\u89c6\u56fe\uff0c\u56e0\u4e3a\u60a8\u5b9e\u9645\u4e0a\u5e76\u6ca1\u6709\u67e5\u770b\u8be5\u9875\u9762\u3002\u5b83\u53ea\u662f\u5728\u68c0\u67e5\u4ee5\u786e\u4fdd\u9875\u9762\u4ecd\u7136\u6709\u6548\u3002\u4f46\u662f\u56e0\u4e3a\u5b83\u6fc0\u6d3b\u4e86\u5206\u6790\uff0c\u6240\u4ee5\u4f60\u6700\u7ec8\u4f1a\u9047\u5230\u5f88\u591a\u6211\u79f0\u4e4b\u4e3a\u6807\u7b7e\u56e4\u79ef\u8005\u7684\u60c5\u51b5\u3002 \u6240\u4ee5\u6709\u4e00\u79cd\u65b9\u6cd5\u53ef\u4ee5\u8861\u91cf\u5982\u4f55\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u3002\u6210\u7ee9\u5355\u4e2d\u4f1a\u6709\u4e00\u4e2a\u94fe\u63a5\uff0c\u53ef\u4ee5\u901a\u8fc7 Google \u8ddf\u8e2a\u4ee3\u7801\u7ba1\u7406\u5668\u83b7\u53d6\u5b9e\u9645\u914d\u65b9\u6765\u8861\u91cf\u8fd9\u4e00\u70b9\u3002\u4f46\u662f\u8fd9\u4e2a\u60f3\u6cd5\u662f\uff0c\u5f53\u4e00\u4e2a\u9009\u9879\u5361\u88ab\u6fc0\u6d3b\u65f6\uff0c\u4f60\u53ef\u4ee5\u6d4b\u91cf\u4e24\u79cd\u4e0d\u540c\u7684\u4e1c\u897f\u3002\u60a8\u53ef\u4ee5\u8861\u91cf\u7528\u4e8e\u751f\u6210\u8be5\u9009\u9879\u5361\u7684\u64cd\u4f5c\uff0c\u5e76\u4e14\u53ef\u4ee5\u67e5\u770b\u9009\u9879\u5361\u7c7b\u578b\u3002\u56e0\u6b64\uff0c\u53ef\u80fd\u7684\u64cd\u4f5c\u662f\u5bfc\u822a\u6216\u91cd\u65b0\u52a0\u8f7d\u6216\u540e\u9000\u548c\u524d\u8fdb\u6309\u94ae\uff0c\u5e76\u4e14\u9009\u9879\u5361\u7c7b\u578b\u53ef\u4ee5\u662f\u65b0\u7684\u6216\u73b0\u6709\u7684\u3002\u56e0\u6b64\uff0c\u5982\u679c\u5b83\u662f\u73b0\u6709\u9009\u9879\u5361\u7c7b\u578b\u4e2d\u7684\u91cd\u65b0\u52a0\u8f7d\u9009\u9879\u5361\uff0c\u90a3\u4e48\u8fd9\u610f\u5473\u7740\u8be5\u4eba\u56e4\u79ef\u4e86\u8be5\u9009\u9879\u5361\u3002\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u4ed6\u4eec\u521a\u521a\u6253\u5f00\u4e86\u5b83\u3002\u8fd9\u53ea\u662f\u4ece\u6d4f\u89c8\u5668\u4e2d\u68c0\u6d4b\u5230\u7684\u3002\u4f60\u4e0d\u9700\u8981\u4efb\u4f55\u82b1\u54e8\u7684cookie\u6216\u7c7b\u4f3c\u7684\u4e1c\u897f\u3002\u8fd9\u662f\u7528\u4e8e\u6d4b\u91cf\u7684\u5185\u7f6e\u5185\u5bb9\u3002 \u56e0\u6b64\uff0c\u901a\u8fc7\u67e5\u770b\u6807\u7b7e\u56e4\u79ef\u8005\u8fd0\u884c\u6807\u7b7e\u7684\u767e\u5206\u6bd4\uff0c\u60a8\u53ef\u4ee5\u4e86\u89e3\u9875\u9762\u6d4f\u89c8\u91cf\u7684\u767e\u5206\u6bd4\u5b9e\u9645\u4e0a\u662f\u65b0\u7684\u9875\u9762\u6d4f\u89c8\u91cf\uff0c\u4f8b\u5982\u65b0\u7528\u6237\u3002\u5e76\u4e14\u8fd8\u8981\u8003\u8651\uff0c\u5982\u679c\u4f60\u6709\u5f88\u591a\u6807\u7b7e\u56e4\u79ef\u8005\uff0c\u5b83\u53ef\u80fd\u4f1a\u8ba9\u4f60\u7684\u8f6c\u5316\u7387\u770b\u8d77\u6765\u50cf\u5783\u573e\uff0c\u56e0\u4e3a Universal Analytics \u4e2d\u7684\u8f6c\u5316\u7387\u662f\u57fa\u4e8e\u4f1a\u8bdd\u7684\u3002\u56e0\u6b64\uff0c\u5982\u679c\u4ed6\u4eec\u6bcf\u5929\u90fd\u56de\u5230\u73b0\u6709\u7684\u6807\u7b7e\u9875\uff0c\u6bd4\u5982\u6bcf\u5929\u4e00\u6b21\uff0c\u90a3\u662f\u6bcf\u5929\u4e00\u4e2a\u4f1a\u8bdd\u5e76\u4e14\u4ed6\u4eec\u4ece\u4e0d\u8f6c\u6362\uff0c\u8fd9\u4e2a\u4eba\u7684\u8f6c\u6362\u7387\u4e3a 0%\uff0c\u4ed6\u4eec\u4e4b\u524d\u53ef\u80fd\u4f1a\u67e5\u770b\u8fd9\u4e2a\u9875\u9762 30 \u6b21\u4ed6\u4eec\u5b9e\u9645\u4e0a\u6700\u7ec8\u8f6c\u6362\u4e86\u3002 \u5728 GA4 \u4e2d\uff0c\u60a8\u53ef\u4ee5\u9009\u62e9\u4f1a\u8bdd\u8f6c\u6362\u6216\u7528\u6237\u8f6c\u6362\uff0c\u56e0\u6b64\u4f1a\u597d\u4e00\u4e9b\uff0c\u4f46\u60a8\u8fd8\u5fc5\u987b\u5047\u8bbe cookie \u4ecd\u7136\u5b58\u5728\u4ee5\u8bc6\u522b\u6b64\u4eba\u662f\u7528\u6237\uff0c\u4f46\u60c5\u51b5\u5e76\u975e\u603b\u662f\u5982\u6b64\u3002\u56e0\u6b64\uff0c\u8bf7\u52a1\u5fc5\u8bb0\u4f4f\uff0c\u5f53\u60a8\u8003\u8651\u7f51\u7ad9\u7684\u8f6c\u5316\u7387\u65f6\uff0c\u60a8\u53ef\u80fd\u5e0c\u671b\u5bf9\u56e4\u79ef\u8005\u8fdb\u884c\u6298\u6263\u3002…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-978","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/posts\/978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=978"}],"version-history":[{"count":0,"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/posts\/978\/revisions"}],"wp:attachment":[{"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}