{"id":827,"date":"2022-06-19T14:11:38","date_gmt":"2022-06-19T14:11:38","guid":{"rendered":"https:\/\/www.86i87.com\/?p=827"},"modified":"2022-06-19T14:11:38","modified_gmt":"2022-06-19T14:11:38","slug":"%e4%ba%86%e8%a7%a3-google-ads-%e7%ab%9e%e4%bb%b7%ef%bc%9a%e8%b4%a8%e9%87%8f%e5%be%97%e5%88%86%e7%9a%84%e9%87%8d%e8%a6%81%e6%80%a7%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e6%8f%90%e9%ab%98%e5%ae%83","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=827","title":{"rendered":"\u4e86\u89e3 Google Ads \u7ade\u4ef7\uff1a\u8d28\u91cf\u5f97\u5206\u7684\u91cd\u8981\u6027\u4ee5\u53ca\u5982\u4f55\u63d0\u9ad8\u5b83"},"content":{"rendered":"\n<p>via e<a href=\"https:\/\/moz.com\/blog\/improve-google-ads-quality-score\">https:\/\/moz.com\/blog\/improve-google-ads-quality-score<\/a><\/p>\n\n\n\n<p>Google Ads \u7ade\u4e89\u975e\u5e38\u6fc0\u70c8\uff0cGoogle 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\u62cd\u5356\u6d41\u7a0b\u548c\u5e7f\u544a\u8bc4\u7ea7\u7684\u66f4\u591a\u8be6\u7ec6\u4fe1\u606f\uff0c\u8bf7\u9605\u8bfb\u6211\u4e0a\u4e00\u7bc7\u5173\u4e8e\u4e86\u89e3 Google Ads \u62cd\u5356\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u5e7f\u544a\u8bc4\u7ea7\u5f88\u91cd\u8981\u7684\u6587\u7ae0\u3002<\/p>\n\n\n\n<p>\u4ec0\u4e48\u662f\u8d28\u91cf\u5f97\u5206\uff1f<br>\u8d28\u91cf\u5f97\u5206\u662f Google 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10\uff08\u4f18\u79c0\uff09\u7684\u8d28\u91cf\u5f97\u5206\uff0c\u5e76\u4e14\u53ef\u4ee5\u5728\u5173\u952e\u5b57\u8868\u4e2d\u67e5\u770b\u3002<\/p>\n\n\n\n<p>\u8d28\u91cf\u5f97\u5206\u5e94\u4f5c\u4e3a\u4e00\u79cd\u8bca\u65ad\u5de5\u5177\u6765\u63d0\u9ad8\u60a8\u7684\u5e7f\u544a\u3001\u5173\u952e\u5b57\u548c\u7740\u9646\u9875\u7684\u8d28\u91cf\uff0c\u4ece\u800c\u63d0\u9ad8\u5e7f\u544a\u6548\u679c\uff0c\u5e76\u901a\u8fc7\u4e09\u4e2a\u7ec4\u6210\u90e8\u5206\u7684\u6548\u679c\u6765\u8861\u91cf\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u9884\u671f\u70b9\u51fb\u7387<\/li><li>\u5e7f\u544a\u76f8\u5173\u6027<\/li><\/ol>\n\n\n\n<p>3.\u767b\u9646\u9875\u9762\u4f53\u9a8c<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.86i87.com\/wp-content\/uploads\/2022\/06\/image-9.png\" alt=\"\" class=\"wp-image-828\"\/><\/figure>\n\n\n\n<p>\u8fd9\u4e9b\u7ec4\u4ef6\u4e2d\u7684\u6bcf\u4e00\u4e2a\u90fd\u88ab\u7ed9\u4e88\u201c\u9ad8\u4e8e\u5e73\u5747\u6c34\u5e73\u201d\u3001\u201c\u5e73\u5747\u6c34\u5e73\u201d\u6216\u201c\u4f4e\u4e8e\u5e73\u5747\u6c34\u5e73\u201d\u7684\u8bc4\u7ea7\u3002\u6b64\u8bc4\u7ea7\u662f\u901a\u8fc7\u5c06\u60a8\u7684\u5e7f\u544a\u4e0e\u8fc7\u53bb 90 \u5929\u5185\u9488\u5bf9\u540c\u4e00\u5173\u952e\u5b57\u6295\u653e\u5e7f\u544a\u7684\u5176\u4ed6\u5e7f\u544a\u5ba2\u6237\u8fdb\u884c\u6bd4\u8f83\u6765\u786e\u5b9a\u7684\u3002<\/p>\n\n\n\n<p>\u4e3a\u4ec0\u4e48\u8d28\u91cf\u5f97\u5206\u5f88\u91cd\u8981\uff1f<br>\u60a8\u7684\u5e7f\u544a\u548c\u5173\u952e\u5b57\u7684\u8d28\u91cf\u5f97\u5206\u5bf9\u4e8e\u60a8\u7684 Google Ads PPC\uff08\u6309\u70b9\u51fb\u4ed8\u8d39\uff09\u5e7f\u544a\u7cfb\u5217\u7684\u6210\u529f\u975e\u5e38\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u4eec\u4f1a\u5f71\u54cd\uff1a<\/p>\n\n\n\n<p>\u662f\u5426\u5c55\u793a\u60a8\u7684\u5e7f\u544a &#8211; \u8d28\u91cf\u5f97\u5206\u51b3\u5b9a\u4e86\u60a8\u7684\u5e7f\u544a\u662f\u5426\u6709\u8d44\u683c\u5728\u641c\u7d22\u67e5\u8be2\u7684\u7ed3\u679c\u4e2d\u5c55\u793a\u3002<\/p>\n\n\n\n<p>\u60a8\u7684\u5e7f\u544a\u6392\u540d &#8211; \u8d28\u91cf\u5f97\u5206\u662f\u7528\u4e8e\u786e\u5b9a\u60a8\u7684\u5e7f\u544a\u6392\u540d\u6216\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u5e7f\u544a\u6392\u540d\u7684\u4e3b\u8981\u56e0\u7d20\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>\u60a8\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528 (CPC) \u2014 \u60a8\u7684\u8d28\u91cf\u5f97\u5206\u51b3\u5b9a\u4e86\u60a8\u4e3a\u5e7f\u544a\u652f\u4ed8\u7684\u5b9e\u9645\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528 (CPC)\u3002\u8d28\u91cf\u5f97\u5206\u8f83\u9ad8\u7684\u5e7f\u544a\u652f\u4ed8\u8f83\u4f4e\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\uff0c\u800c\u8d28\u91cf\u8f83\u4f4e\u7684\u5e7f\u544a\u6536\u53d6\u8f83\u9ad8\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\uff0c\u8fd9\u53ef\u80fd\u66f4\u63a5\u8fd1\u5176\u6700\u9ad8\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u3002<\/p>\n\n\n\n<p>\u662f\u5426\u663e\u793a\u5e7f\u544a\u9644\u52a0\u4fe1\u606f &#8211; \u5e7f\u544a\u5fc5\u987b\u5177\u6709\u8f83\u9ad8\u7684\u8d28\u91cf\u5f97\u5206\uff0c\u5e7f\u544a\u9644\u52a0\u4fe1\u606f\u624d\u80fd\u4e0e\u5e7f\u544a\u4e00\u8d77\u663e\u793a\u3002\u5e7f\u544a\u9644\u52a0\u4fe1\u606f\u63d0\u4f9b\u989d\u5916\u7684\u4e1a\u52a1\u4fe1\u606f\uff0c\u53ef\u4ee5\u5305\u62ec\u9644\u52a0\u7535\u8bdd\u4fe1\u606f\u3001\u9644\u52a0\u5730\u5740\u4fe1\u606f\u548c\u7f51\u7ad9\u94fe\u63a5\u3002\u5e7f\u544a\u9644\u52a0\u4fe1\u606f\u6709\u52a9\u4e8e\u63d0\u9ad8\u70b9\u51fb\u7387 (CTR)\u3002<\/p>\n\n\n\n<p>\u60a8\u7684\u5e7f\u544a\u8868\u73b0\u2014\u2014\u66f4\u9ad8\u8d28\u91cf\u7684\u5e7f\u544a\u548c\u7740\u9646\u9875\u5f80\u5f80\u5177\u6709\u66f4\u9ad8\u7684\u70b9\u51fb\u7387\u3001\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\u548c\u66f4\u4f4e\u7684\u8df3\u51fa\u7387\u3002<\/p>\n\n\n\n<p>\u60a8\u7684\u5e7f\u544a\u7684\u5c55\u793a\u9891\u7387\u2014\u2014\u76f8\u5173\u6027\u8d8a\u9ad8\u7684\u5e7f\u544a\u5728 SERP \u4e0a\u7684\u5e7f\u544a\u5c55\u793a\u6b21\u6570\u5c31\u8d8a\u9ad8\u3002<\/p>\n\n\n\n<p>\u5982\u4f55\u63d0\u9ad8\u8d28\u91cf\u5f97\u5206\u548c\u5e7f\u544a\u6548\u679c<br>\u4e3a\u4e86\u63d0\u9ad8\u60a8\u7684\u5e7f\u544a\u6548\u679c\u5e76\u5728 Google Ads \u7ade\u4ef7\u4e2d\u6210\u529f\u7ade\u4e89\uff0c\u60a8\u5e94\u8be5\u4e13\u6ce8\u4e8e\u4f18\u5316\u8d28\u91cf\u5f97\u5206\u7684\u4e09\u4e2a\u7ec4\u6210\u90e8\u5206\u3002<\/p>\n\n\n\n<p>1.\u67e5\u770b\u641c\u7d22\u5173\u952e\u5b57\u7684\u8d28\u91cf\u5f97\u5206<br>\u7b2c\u4e00\u6b65\u662f\u67e5\u770b\u5173\u952e\u5b57\u8868\u4e2d\u641c\u7d22\u5173\u952e\u5b57\u7684\u8d28\u91cf\u5f97\u5206\u3002\u5bf9\u4e8e\u6bcf\u4e2a\u5173\u952e\u5b57\uff0c\u60a8\u90fd\u4f1a\u770b\u5230\u8d28\u91cf\u5f97\u5206\u4ee5\u53ca\u9884\u671f\u70b9\u51fb\u7387\u3001\u7740\u9646\u9875\u76f8\u5173\u6027\u548c\u5e7f\u544a\u76f8\u5173\u6027\u7684\u8bc4\u5206\u3002\u5982\u679c\u60a8\u5728\u4efb\u4f55\u8fd9\u4e9b\u7ec4\u4ef6\u4e0a\u83b7\u5f97\u201c\u5e73\u5747\u201d\u6216\u201c\u4f4e\u4e8e\u5e73\u5747\u201d\u8bc4\u7ea7\uff0c\u8bf7\u6309\u7167\u4e0b\u9762\u5217\u51fa\u7684\u63d0\u793a\u8fdb\u884c\u66f4\u597d\u7684\u4f18\u5316\u3002\u5982\u679c\u60a8\u5728\u8d28\u91cf\u5f97\u5206\u5217\u4e2d\u83b7\u5f97\u201c-\u201d\uff0c\u5219\u8868\u793a\u8be5\u5173\u952e\u5b57\u6ca1\u6709\u8db3\u591f\u7684\u70b9\u51fb\u6b21\u6570\u548c\u5c55\u793a\u6b21\u6570\u6765\u786e\u5b9a\u503c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.86i87.com\/wp-content\/uploads\/2022\/06\/image-10.png\" alt=\"\" class=\"wp-image-829\"\/><\/figure>\n\n\n\n<p>\u8bf7\u6ce8\u610f\uff0c\u9700\u8981\u5728\u5173\u952e\u5b57\u8868\u683c\u4e2d\u542f\u7528\u8d28\u91cf\u5f97\u5206\u72b6\u6001\u5217\u624d\u80fd\u663e\u793a\u503c\u3002 \u6709\u5173\u5982\u4f55\u542f\u7528\u8d28\u91cf\u5f97\u5206\u72b6\u6001\u5217\u7684\u63d0\u793a\uff0c\u8bf7\u53c2\u9605\u6211\u5173\u4e8e\u4e86\u89e3 Google Ads \u7ade\u4ef7\u548c\u4e3a\u4ec0\u4e48\u5e7f\u544a\u8bc4\u7ea7\u5f88\u91cd\u8981\u7684\u5e16\u5b50<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>\u9009\u62e9\u76f8\u5173\u5173\u952e\u8bcd<br>\u4e3a\u6bcf\u4e2a\u641c\u7d22\u67e5\u8be2\u9009\u62e9\u6b63\u786e\u7684\u5173\u952e\u5b57\u5bf9\u4e8e Google Ads \u7684\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002 \u60a8\u9700\u8981\u786e\u4fdd\u9009\u62e9\u7279\u5b9a\u4e8e\u5e7f\u544a\u7684\u76f8\u5173\u5173\u952e\u5b57\u5e76\u5339\u914d\u641c\u7d22\u67e5\u8be2\u80cc\u540e\u7684\u610f\u56fe\u3002 \u4f7f\u7528 Google Ads \u4e2d\u7684\u5173\u952e\u5b57\u89c4\u5212\u5e08\u5de5\u5177\u6839\u636e\u641c\u7d22\u91cf\u548c\u7ade\u4e89\u60c5\u51b5\u9009\u62e9\u7279\u5b9a\u5173\u952e\u5b57\u3002<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.86i87.com\/wp-content\/uploads\/2022\/06\/image-11.png\" alt=\"\" class=\"wp-image-830\"\/><\/figure>\n\n\n\n<p>\u4e0d\u8981\u4f7f\u7528\u901a\u7528\u5173\u952e\u5b57\uff0c\u56e0\u4e3a\u5b83\u4eec\u4f1a\u5bfc\u81f4\u60a8\u7684\u5e7f\u544a\u9488\u5bf9\u4e0d\u76f8\u5173\u7684\u641c\u7d22\u663e\u793a\uff0c\u8fd9\u4f1a\u6d6a\u8d39\u60a8\u7684\u5e7f\u544a\u9884\u7b97\u3002 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\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u51fa\u4ef7\u6709\u52a9\u4e8e\u786e\u5b9a\u60a8\u7684\u5e7f\u544a\u6392\u540d\u4ee5\u53ca\u60a8\u613f\u610f\u4e3a\u5e7f\u544a\u70b9\u51fb\u652f\u4ed8\u7684\u91d1\u989d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.86i87.com\/wp-content\/uploads\/2022\/06\/image-14.png\" alt=\"\" class=\"wp-image-833\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.86i87.com\/wp-content\/uploads\/2022\/06\/image-15.png\" alt=\"\" class=\"wp-image-834\"\/><\/figure>\n\n\n\n<p>\u5982\u793a\u4f8b\u4e2d\u6240\u793a\uff0c\u4e3a\u4e86\u5ba3\u4f20\u72d7\u7cae\u548c\u72d7\u5e8a\uff0c\u6211\u5c06\u521b\u5efa\u4e00\u4e2a\u72d7\u7cae\u5e7f\u544a\u7ec4\u548c\u4e00\u4e2a\u5355\u72ec\u7684\u72d7\u5e8a\u5e7f\u544a\u7ec4\u3002\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u5c06\u4ec5\u5305\u542b\u7279\u5b9a\u4e8e\u8be5\u670d\u52a1\u7684\u5173\u952e\u5b57\u548c\u5e7f\u544a\u3002<\/p>\n\n\n\n<p>5.\u4f7f\u7528\u5426\u5b9a\u5173\u952e\u5b57<br>\u8981\u6784\u5efa\u4e13\u6ce8\u4e8e\u60a8\u7684\u76ee\u6807\u5ba2\u6237\u7684\u6709\u9488\u5bf9\u6027\u7684 Google Ads PPC 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PPC \u5e7f\u544a\u7cfb\u5217\u8fd0\u884c\u4e00\u6bb5\u65f6\u95f4\u540e\uff0c\u4f1a\u6709\u4e00\u4e9b\u60a8\u672a\u5b9a\u4f4d\u7684\u641c\u7d22\u5b57\u8bcd\u8981\u6dfb\u52a0\u4e3a\u5426\u5b9a\u5173\u952e\u5b57\u3002<\/p>\n\n\n\n<p>\u8981\u5c06\u5426\u5b9a\u5173\u952e\u5b57\u6dfb\u52a0\u5230\u60a8\u7684\u5e7f\u544a\u7ec4\u6216\u5e7f\u544a\u7cfb\u5217\uff0c\u6216\u4ece\u641c\u7d22\u5b57\u8bcd\u6784\u5efa\u5426\u5b9a\u5173\u952e\u5b57\u5217\u8868\uff1a<\/p>\n\n\n\n<p>\u767b\u5f55\u60a8\u7684\u8c37\u6b4c\u5e7f\u544a\u5e10\u6237<\/p>\n\n\n\n<p>\u70b9\u51fb\u5de6\u4fa7\u4eea\u8868\u677f\u4e0a\u7684\u201c\u5173\u952e\u5b57\u201d<\/p>\n\n\n\n<p>\u70b9\u51fb\u5de6\u4fa7\u4eea\u8868\u677f\u4e0a\u7684\u201c\u641c\u7d22\u5b57\u8bcd\u201d<\/p>\n\n\n\n<p>\u9009\u4e2d\u8981\u6dfb\u52a0\u4e3a\u5426\u5b9a\u5173\u952e\u5b57\u7684\u641c\u7d22\u5b57\u8bcd\u65c1\u8fb9\u7684\u6846<\/p>\n\n\n\n<p>\u70b9\u51fb\u9876\u90e8\u7684\u201c\u6dfb\u52a0\u4e3a\u5426\u5b9a\u5173\u952e\u5b57\u201d<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u6211\u5e0c\u671b\u6211\u7684\u5e7f\u544a\u53ea\u5411\u641c\u7d22\u72d7\u7cae\u800c\u4e0d\u662f\u72d7\u5e8a\u7684\u5ba2\u6237\u5c55\u793a\uff0c\u6211\u4f1a\u5c06\u201c\u72d7\u5e8a\u201d\u6dfb\u52a0\u5230\u6211\u7684\u5426\u5b9a\u5173\u952e\u5b57\u5217\u8868\u4e2d\uff0c\u8fd9\u6837\u6211\u7684\u5e7f\u544a\u5c31\u4e0d\u4f1a\u9488\u5bf9\u8fd9\u4e9b\u641c\u7d22\u67e5\u8be2\u5c55\u793a\u3002<\/p>\n\n\n\n<p>6.\u63d0\u9ad8\u70b9\u51fb\u7387<br>\u9884\u671f\u70b9\u51fb\u7387\u662f\u7528\u4e8e\u8ba1\u7b97\u5e7f\u544a\u8d28\u91cf\u5f97\u5206\u7684\u56e0\u7d20\u4e4b\u4e00\u3002 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