{"id":741,"date":"2022-04-30T14:16:02","date_gmt":"2022-04-30T14:16:02","guid":{"rendered":"https:\/\/www.86i87.com\/?p=741"},"modified":"2022-04-30T14:16:02","modified_gmt":"2022-04-30T14:16:02","slug":"%e7%a7%bb%e5%8a%a8%e4%bc%98%e5%85%88%e7%ad%96%e7%95%a5%e4%b8%8b%e7%9a%84-11-%e4%b8%aa%e9%9d%a2%e5%8c%85%e5%b1%91%e5%af%bc%e8%88%aa%e6%9c%80%e4%bd%b3%e5%ae%9e%e8%b7%b5","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=741","title":{"rendered":"\u79fb\u52a8\u4f18\u5148\u7b56\u7565\u4e0b\u7684 11 \u4e2a\u9762\u5305\u5c51\u5bfc\u822a\u6700\u4f73\u5b9e\u8df5"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">via  https:\/\/searchengineland.com\/breadcrumb-seo-best-practices-383690<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ed6\u4eec\u7684\u8bbe\u8ba1\u662f\u539f\u578b\u3002\u4ed6\u4eec\u5728\u9875\u9762\u4e0a\u7684\u4f4d\u7f6e\u4f3c\u4e4e\u5f88\u660e\u663e\u3002\u591a\u5e74\u6765\uff0c\u4ed6\u4eec\u5df2\u7ecf\u8bc1\u660e\u4e86\u4ed6\u4eec\u5bf9 SEO 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class=\"wp-block-paragraph\">\u9762\u5305\u5c51\u662f\u652f\u6301\u5bfb\u8def\u7684\u57fa\u672c\u5143\u7d20\u2014\u2014\u5f15\u5bfc\u7528\u6237\u5e76\u63d0\u4f9b\u5bf9\u76f8\u5173\u66f4\u9ad8\u7ea7\u522b\u9875\u9762\u7684\u4e00\u952e\u8bbf\u95ee\u3002\u5f53\u8bbf\u95ee\u8005\u767b\u9646\u7f51\u7ad9\u5c42\u6b21\u7ed3\u6784\u6df1\u5904\u7684\u9875\u9762\u65f6\uff0c\u8fd9\u4e00\u70b9\u5c24\u5176\u91cd\u8981\u3002\u4f8b\u5982\uff0c\u5728\u4ea7\u54c1\u9875\u9762\u4e0a\u70b9\u51fb\u957f\u5c3e\u67e5\u8be2 Google \u641c\u7d22\u7ed3\u679c\u540e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u7f51\u7ad9\u7684\u53ef\u7528\u6027\u3002\u9762\u5305\u5c51\u652f\u6301 SEO \u8fc7\u7a0b\u7684\u6bcf\u4e00\u6b65\u3002<br><strong>1.\u66f4\u591a\u722c\u884c<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9762\u5305\u5c51\u751f\u6210\u7684\u5185\u90e8\u94fe\u63a5\u6709\u52a9\u4e8e\u5c06\u5c42\u6b21\u7ed3\u6784\u7684\u6240\u6709\u7ea7\u522b\u66b4\u9732\u7ed9\u641c\u7d22\u5f15\u64ce\u722c\u866b\u3002\u8fd9\u5bf9\u4e8e\u8f83\u4f4e\u7ea7\u522b\u5c24\u5176\u91cd\u8981\uff0c\u5728\u6ca1\u6709\u6b64\u7c7b\u4fe1\u53f7\u7684\u60c5\u51b5\u4e0b\uff0c\u53ef\u80fd\u65e0\u6cd5\u5230\u8fbe\u6216\u5230\u8fbe\u65f6\u53ef\u80fd\u65e0\u6cd5\u5728 Google \u7684\u6293\u53d6\u961f\u5217\u4e2d\u83b7\u5f97\u8db3\u591f\u9ad8\u7684\u4f18\u5148\u7ea7\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u4ee5\u901a\u8fc7\u51cf\u5c11 Google Search Console \u4e2d\u201c\u5df2\u53d1\u73b0 &#8211; \u5f53\u524d\u672a\u7f16\u5165\u7d22\u5f15\u201d\u7684\u6392\u9664\u9879\u548c\u589e\u52a0\u6293\u53d6\u9891\u7387\u6765\u8861\u91cf\u8fd9\u4e9b\u597d\u5904\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li><strong>\u66f4\u597d\u7684\u7d22\u5f15<\/strong><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u5206\u5c42\u94fe\u63a5\u6709\u52a9\u4e8e Google \u5c06\u5185\u5bb9\u4e0a\u4e0b\u6587\u5316\u5e76\u6b63\u786e\u5173\u8054\u7ad9\u70b9\u7ed3\u6784\u4e2d\u7684\u9875\u9762\u3002\u5982\u679c Google \u4ec5\u901a\u8fc7\u7ad9\u70b9\u5730\u56fe\u6587\u4ef6\u67e5\u770b URL\uff0c\u5219\u4ed6\u4eec\u4e0d\u4e86\u89e3\u8fd9\u4e9b URL \u662f\u5982\u4f55\u76f8\u4e92\u5173\u8054\u7684\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53 Google \u8bd5\u56fe\u4e86\u89e3\u9875\u9762\u5728\u7ad9\u70b9\u4e0a\u4e0b\u6587\u4e2d\u7684\u76f8\u5173\u6027\u65f6\uff0c\u8fd9\u4f1a\u5bfc\u81f4\u56f0\u96be\u3002\u9762\u5305\u5c51\u94fe\u63a5\u652f\u6301\u4e3b\u9898\u5b64\u5c9b\u7684\u5f62\u6210\uff0c\u8fd9\u5bf9\u4e8e\u4ee5\u5b9e\u4f53\u4e3a\u4e2d\u5fc3\u7684\u7d22\u5f15\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u4ee5\u901a\u8fc7\u589e\u52a0 Google Search Console \u4e2d\u7684\u6709\u6548 URL \u548c\u66f4\u5feb\u7684\u7d22\u5f15\u901f\u5ea6\u6765\u8861\u91cf\u8fd9\u4e9b\u597d\u5904\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li><strong>\u66f4\u9ad8\u7684\u6392\u540d\u3001SERP \u70b9\u51fb\u548c\u81ea\u7136\u4f1a\u8bdd<\/strong><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u9762\u5305\u5c51\u4ee5\u4e24\u79cd\u65b9\u5f0f\u652f\u6301\u6392\u540d\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u52a0\u5f3a\u5185\u90e8\u94fe\u63a5\u67b6\u6784\uff1a\u5141\u8bb8\u94fe\u63a5\u516c\u5e73\u5728\u4e3b\u9898\u76f8\u5173\u9875\u9762\u4e4b\u95f4\u6d41\u52a8\u3002\n\u5c06\u5173\u952e\u5b57\u5305\u542b\u5728\u9996\u5c4f\u7684\u81ea\u7136\u65b9\u5f0f\uff1a\u8fd9\u4e0d\u592a\u53ef\u80fd\u5bf9\u7ade\u4e89\u6fc0\u70c8\u7684\u67e5\u8be2\u4ea7\u751f\u5f71\u54cd\uff0c\u4f46\u53ef\u4ee5\u5bf9\u957f\u5c3e\u4ea7\u751f\u5f71\u54cd\u3002<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u4ee5\u901a\u8fc7\u5e73\u5747\u6392\u540d\u4e0a\u5347\u4ee5\u53ca Google Search Console \u4e2d\u5c55\u793a\u6b21\u6570\u7684\u589e\u52a0\u6765\u8861\u91cf\u6536\u76ca\u3002\u6392\u540d\u7684\u63d0\u9ad8\u81ea\u7136\u4f1a\u589e\u52a0\u70b9\u51fb\u6b21\u6570\uff0c\u4ece\u800c\u589e\u52a0\u81ea\u7136\u4f1a\u8bdd\u3002<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7f51\u7ad9\u9762\u5305\u5c51\u4e0e\u6a21\u5f0f\u6807\u8bb0\u9762\u5305\u5c51<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9875\u9762\u4e0a\u663e\u793a\u7684\u9762\u5305\u5c51\u548c\u9762\u5305\u5c51\u6a21\u5f0f\u6807\u8bb0\u662f\u5206\u5f00\u7684\u3002\u4ec5\u4ec5\u56e0\u4e3a\u7f51\u7ad9\u4e0a\u6709\u9762\u5305\u5c51\uff0c\u5e76\u4e0d\u610f\u5473\u7740\u6709\u9762\u5305\u5c51\u7ed3\u6784\u5316\u6570\u636e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e86\u89e3\u60a8\u7684\u7f51\u7ad9\u662f\u5426\u5177\u6709\u6709\u6548\u7684\u9762\u5305\u5c51\u67b6\u6784\u6807\u8bb0\u7684\u6700\u5feb\u65b9\u6cd5\u662f\u68c0\u67e5 Google Search Console \u4e2d\u7684\u9762\u5305\u5c51\u62a5\u544a\u3002\u5982\u679c\u60a8\u770b\u5230\u9519\u8bef\uff0c\u8bf7\u67e5\u770b BreadcrumbList \u7ed3\u6784\u5316\u6570\u636e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.86i87.com\/wp-content\/uploads\/2022\/04\/image-46.png\" alt=\"\" class=\"wp-image-744\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u4e86\u83b7\u5f97\u6700\u4f73\u5f71\u54cd\uff0c\u6700\u597d\u4e24\u8005\u4e0d\u4ec5\u5b58\u5728\u800c\u4e14\u76f8\u4e92\u8bc1\u5b9e\u5173\u4e8e\u7ad9\u70b9\u7ed3\u6784\u7684\u4fe1\u606f\u3002 \u8fd9\u5c06\u8fdb\u4e00\u6b65\u652f\u6301\u8c37\u6b4c\u5bf9\u5185\u5bb9\u8fdb\u884c\u4e0a\u4e0b\u6587\u5316\uff0c\u518d\u6b21\u5bfc\u81f4\u66f4\u597d\u7684\u7d22\u5f15\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.86i87.com\/wp-content\/uploads\/2022\/04\/image-47.png\" alt=\"\" class=\"wp-image-745\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0c\u9762\u5305\u5c51\u7ed3\u6784\u5316\u6570\u636e\u53ef\u4ee5\u901a\u8fc7\u5c06 URL \u8def\u5f84\u66f4\u6539\u4e3a SERP \u7247\u6bb5\u4e2d\u7684\u9762\u5305\u5c51\u8def\u5f84\u6765\u5e2e\u52a9SEO\u8868\u73b0\u3002\u5c3d\u7ba1\u5373\u4f7f\u6ca1\u6709\u9762\u5305\u5c51\u6807\u8bb0\uff0cGoogle \u4e5f\u53ef\u4ee5\u663e\u793a\u9762\u5305\u5c51\u8def\u5f84\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76f8\u53cd\uff0c\u4e0e\u5927\u591a\u6570\u6807\u8bb0\u4e00\u6837\uff0c\u4ec5\u5b58\u5728\u6a21\u5f0f\u6807\u8bb0\u5e76\u4e0d\u80fd\u4fdd\u8bc1\u66f4\u6539\uff0c\u5e76\u4e14\u6709\u65f6\u4f1a\u5bfc\u81f4\u6b21\u4f18\u7684\u9762\u5305\u5c51\u8def\u5f84\u7ed3\u679c\uff0c\u8fd9\u901a\u5e38\u53d6\u51b3\u4e8e\u957f\u5ea6\u3002\u56e0\u6b64\uff0c\u8bf7\u4ed4\u7ec6\u8ddf\u8e2a\u5f71\u54cd\u3002\u4f46\u5bf9\u4e8e\u5927\u591a\u6570\u7f51\u7ad9\u6765\u8bf4\uff0c\u9762\u5305\u5c51\u7ed3\u6784\u5316\u6570\u636e\u662f\u4e00\u79cd\u6700\u4f73\u5b9e\u8df5\u3002<br>\u6700\u4f73\u5b9e\u8df5\u9762\u5305\u5c51\u5bfc\u822a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9762\u5305\u5c51\u5bfc\u822a\u4ee5\u524d\u4e00\u76f4\u662f\u4e00\u4e2a\u59cb\u7ec8\u5982\u4e00\u7684\u754c\u9762\u7ec4\u4ef6\u3002\u53ef\u80fd\u662f\u56e0\u4e3a\u5b83\u4eec\u76f8\u5bf9\u7b80\u5355\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b58\u5728\u5206\u5c42\u94fe\u63a5\uff0c\u5b83\u4eec\u7531\u67d0\u79cd\u5206\u9694\u7b26\u5206\u9694\u3002\u4f46\u968f\u540e\u79fb\u52a8\u4f18\u5148\u51fa\u73b0\uff0c\u4e8b\u60c5\u53d8\u5f97\u590d\u6742\u8d77\u6765\u3002\u9700\u8981\u9488\u5bf9\u8f83\u5c0f\u7684\u5c4f\u5e55\u4fee\u6539\u5386\u53f2\u6700\u4f73\u5b9e\u8df5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>\u90a3\u4e48\uff0c\u79fb\u52a8\u7aef UX \u7684\u9762\u5305\u5c51\u6700\u4f73\u5b9e\u8df5\u662f\u4ec0\u4e48<\/strong>\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5173\u952e\u7684\u7528\u6237\u4f53\u9a8c\u6700\u4f73\u5b9e\u8df5\u662f\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u59cb\u7ec8\u53ef\u7528\uff1a\u9762\u5305\u5c51\u5e94\u8be5\u51fa\u73b0\u5728\u6bcf\u4e2a\u76f8\u5173\u9875\u9762\u4e0a\u3002\u76f8\u5173\u610f\u5473\u7740\u5b83\u4eec\u589e\u52a0\u4e86\u91cd\u8981\u7684\u5bfb\u8def\u4ef7\u503c\uff0c\u503c\u5f97\u653e\u5728\u9996\u8981\u4f4d\u7f6e\u3002\n\u903b\u8f91\u4f4d\u7f6e\uff1a\u5c06\u9762\u5305\u5c51\u76f4\u63a5\u5b9a\u4f4d\u5728\u4e3b\u5bfc\u822a\u83dc\u5355\u4e0b\u65b9\u548c H1 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(&gt;)\uff0c\u56e0\u4e3a\u5b83\u5728\u6307\u793a\u9875\u9762\u4e4b\u95f4\u5173\u7cfb\u7684\u540c\u65f6\u7b80\u6d01\u660e\u4e86\u3002\u659c\u6760 (\/) \u6216\u7ad6\u7ebf (|) \u7b49\u5176\u4ed6\u9009\u9879\u4e0d\u8868\u793a\u5c42\u6b21\u7ed3\u6784\u3002\u800c \u00bb \u548c -&gt; \u7b49\u9009\u9879\u4f1a\u5360\u7528\u4e0d\u5fc5\u8981\u7684\u7a7a\u95f4\u3002\n\u5927\u5c0f\u6070\u5230\u597d\u5904\uff1a\u4f7f\u7528\u5c0f\u5b57\u4f53\u4fdd\u6301\u9762\u5305\u5c51\u8bbe\u8ba1\u7b80\u5355\u4e14\u4e0d\u663e\u773c\uff0c\u5c3d\u7ba1\u8db3\u591f\u5927\u4e14\u586b\u5145\u8db3\u4ee5\u6210\u4e3a\u70b9\u51fb\u76ee\u6807\uff0c\u5176\u98ce\u683c\u4e0e\u7f51\u7ad9\u5176\u4f59\u90e8\u5206\u7684\u6587\u672c\u94fe\u63a5\u4e00\u81f4\u3002\u4e0d\u8981\u7528\u201c\u4f60\u5728\u8fd9\u91cc\u201d\u6216\u201c\u5bfc\u822a\u201d\u7b49\u4e0d\u5fc5\u8981\u7684\u6587\u5b57\u4f7f\u884c\u53d8\u5f97\u6df7\u4e71\u3002<\/code><\/pre>\n\n\n\n<p 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