{"id":737,"date":"2022-04-30T12:02:31","date_gmt":"2022-04-30T12:02:31","guid":{"rendered":"https:\/\/www.86i87.com\/?p=737"},"modified":"2022-04-30T12:02:31","modified_gmt":"2022-04-30T12:02:31","slug":"%e6%95%b0%e5%ad%97%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e7%9a%84-5-%e4%b8%aa-ppc-%e8%ae%a4%e8%af%81%e8%af%be%e7%a8%8b%e9%80%89%e9%a1%b9","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=737","title":{"rendered":"\u6570\u5b57\u8425\u9500\u4eba\u5458\u7684 5 \u4e2a PPC \u8ba4\u8bc1\u8bfe\u7a0b\u9009\u9879"},"content":{"rendered":"\n<p>via https:\/\/www.searchenginejournal.com\/ppc-certification-courses\/444029\/<\/p>\n\n\n\n<p>\u4e86\u89e3\u5982\u4f55\u901a\u8fc7 5 \u4e2a\u6700\u6709\u4ef7\u503c\u7684 PPC \u8ba4\u8bc1\u8bfe\u7a0b\u6765\u63d0\u9ad8\u60a8\u7684\u4ed8\u8d39\u641c\u7d22\u6280\u80fd\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.86i87.com\/wp-content\/uploads\/2022\/04\/image-42.png\" alt=\"\" class=\"wp-image-738\"\/><\/figure>\n\n\n\n<p>\u65e0\u8bba\u60a8\u662f\u5e0c\u671b\u5f00\u5c55\u6570\u5b57\u8425\u9500\u4e8b\u4e1a\u7684\u4e2a\u4eba\uff0c\u8fd8\u662f\u5bfb\u627e\u65b0\u65b9\u6cd5\u5438\u5f15\u65b0\u5ba2\u6237\u52a0\u5165\u60a8\u7684\u4e1a\u52a1\u7684\u8425\u9500\u56e2\u961f\u6210\u5458\uff0c\u60a8\u90fd\u53ef\u80fd\u9700\u8981\u8003\u8651\u83b7\u5f97 PPC \u8ba4\u8bc1\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e0d\u4ec5\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5efa\u7acb\u6743\u5a01\uff0c\u800c\u4e14\u65e0\u8bba\u60a8\u4ece\u4e8b\u4ec0\u4e48\u884c\u4e1a\uff0c\u60a8\u6240\u5b66\u5230\u7684\u77e5\u8bc6\u90fd\u5c06\u662f\u65e0\u4ef7\u7684\u3002<\/p>\n\n\n\n<p>\u5373\u4f7f\u60a8\u4e0d\u7acb\u5373\u5c06 PPC \u7528\u4e8e\u60a8\u81ea\u5df1\u7684\u4f01\u4e1a\uff0c\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u4e5f\u53ef\u80fd\u4f1a\u8fd9\u6837\u505a\u3002 \u6240\u4ee5\u4f60\u77e5\u9053\u7684\u8d8a\u591a\uff0c\u4f60\u5c31\u80fd\u8d8a\u5feb\u6210\u957f\u3002<\/p>\n\n\n\n<p>\u8bf7\u7ee7\u7eed\u9605\u8bfb\uff0c\u4e86\u89e3\u5982\u4f55\u901a\u8fc7\u6211\u4eec\u8ba4\u4e3a\u6700\u6709\u4ef7\u503c\u7684\u4e94\u9879 PPC \u8ba4\u8bc1\u8ba1\u5212\u6765\u589e\u52a0\u60a8\u5728\u5728\u7ebf\u5e7f\u544a\u65b9\u9762\u7684\u77e5\u8bc6\u548c\u6280\u80fd\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u5c06\u5f15\u5bfc\u60a8\u4e86\u89e3\u8bfe\u7a0b\u6982\u8ff0\u3001\u60a8\u5c06\u5b66\u5230\u4ec0\u4e48\u3001\u8bfe\u7a0b\u8d39\u7528\u4ee5\u53ca\u5982\u4f55\u6ce8\u518c\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>\u8c37\u6b4c\u5e7f\u544a\u8ba4\u8bc1<\/strong><br>Google Ads \u8ba4\u8bc1\u662f\u8bc1\u660e\u4e00\u5b9a\u7a0b\u5ea6\u7684\u77e5\u8bc6\u6216\u4e3b\u9898\u76f8\u5173\u6027\u7684\u5c11\u6570\u6807\u51c6\u5316\u65b9\u6cd5\u4e4b\u4e00\u3002<\/li><\/ol>\n\n\n\n<p>\u8bfe\u7a0b\u5927\u7eb2<br>\u8be5\u8ba4\u8bc1\u8bc1\u660e\uff0c\u4f5c\u4e3a\u8425\u9500\u4eba\u5458\uff0c\u60a8\u5df2\u7ecf\u83b7\u5f97\u4e86\u8db3\u591f\u7684\u77e5\u8bc6\u6216\u4e13\u4e1a\u77e5\u8bc6\uff0c\u53ef\u4ee5\u88ab Google \u8ba4\u53ef\u4e3a\u5728\u7ebf\u5e7f\u544a\u4e13\u5bb6\u3002<\/p>\n\n\n\n<p>\u8981\u83b7\u5f97\u8ba4\u8bc1\uff0c\u60a8\u9700\u8981\u5728\u5b8c\u6210\u57f9\u8bad\u5185\u5bb9\u540e\u901a\u8fc7\u5e7f\u544a\u8ba4\u8bc1\u8003\u8bd5\u3002 \u5927\u591a\u6570\u4ee3\u7406\u673a\u6784\u548c\u516c\u53f8\u7684\u8425\u9500\u89d2\u8272\u90fd\u9700\u8981 Google Ads \u8ba4\u8bc1\u4f5c\u4e3a\u5165\u95e8\u7ea7\u5458\u5de5\u7684\u6700\u4f4e\u8981\u6c42\u3002<\/p>\n\n\n\n<p>\u4f60\u4f1a\u5b66\u5230\u4ec0\u4e48<br>Google \u7684\u57f9\u8bad\u6db5\u76d6\u4e86\u57fa\u672c\u7684\u6559\u80b2\u4fe1\u606f\u548c\u5e7f\u6cdb\u6df1\u5165\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u516d\u9879\u7279\u5b9a\u7684 Google Ads \u8ba4\u8bc1\u5305\u62ec\uff1a<\/p>\n\n\n\n<p>\u641c\u7d22\u3002<br>\u5c55\u793a\u3002<br>\u6d4b\u91cf\u3002<br>\u89c6\u9891\u3002<br>\u8d2d\u7269\u5e7f\u544a\u3002<br>\u5e94\u7528\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.86i87.com\/wp-content\/uploads\/2022\/04\/image-43.png\" alt=\"\" class=\"wp-image-739\"\/><\/figure>\n\n\n\n<p>\u641c\u7d22\u5e7f\u544a\u662f\u516c\u53f8\u5c06\u6295\u653e\u7684\u6700\u5e38\u89c1\u7684\u5e7f\u544a\u7c7b\u578b\uff0c\u56e0\u6b64\u6b64\u8ba4\u8bc1\u5bf9\u4e8e\u521d\u5b66\u8005\u6765\u8bf4\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u8d77\u70b9\u3002<\/p>\n\n\n\n<p>\u6bcf\u6b21\u8ba4\u8bc1\u57f9\u8bad\u90fd\u4ece\u5feb\u901f\u77e5\u8bc6\u8bc4\u4f30\u9009\u9879\u5f00\u59cb\u3002 \u5373\u4f7f\u60a8\u89c9\u5f97\u719f\u7ec3\uff0c\u4e5f\u4e0d\u8981\u8df3\u8fc7\u8fd9\u4e00\u90e8\u5206\uff01 \u57f9\u8bad\u6a21\u5757\u4e2d\u7684\u8bb8\u591a\u95ee\u9898\u4e0e\u5b9e\u9645\u8003\u8bd5\u4e2d\u7684\u95ee\u9898\u76f8\u540c\u3002<\/p>\n\n\n\n<p>\u53e6\u5916\uff0c\u8bf7\u6ce8\u610f\uff0c\u5982\u679c\u60a8\u672a\u80fd\u901a\u8fc7\u8003\u8bd5\uff0c\u5219\u9700\u8981\u7b49\u5f85\u4e00\u6bb5\u65f6\u95f4\u624d\u80fd\u91cd\u8bd5\u3002<\/p>\n\n\n\n<p>\u6210\u672c<br>\u6240\u6709 Google Ads \u8bfe\u7a0b\u548c\u8003\u8bd5\u90fd\u662f\u5b8c\u5168\u514d\u8d39\u7684\u3002<\/p>\n\n\n\n<p>\u8fc7\u53bb\uff0c\u8fd9\u4e9b\u8bfe\u7a0b\u8981\u82b1\u94b1\uff0c\u6240\u4ee5\u6700\u597d\u8d81\u8fd9\u4e2a\u673a\u4f1a\u514d\u8d39\u3002<\/p>\n\n\n\n<p>\u6ce8\u518c\u8fc7\u7a0b<br>\u60a8\u9700\u8981\u4f7f\u7528\u9002\u5f53\u7684\u5e10\u6237\u5728 Google \u6280\u80fd\u5b66\u5802\u4e2d\u521b\u5efa\u4e00\u4e2a\u5e10\u6237\u3002<\/p>\n\n\n\n<p>\u8fd9\u53ef\u80fd\u662f\u60a8\u5de5\u4f5c\u7684\u516c\u53f8\u6216\u60a8\u5e0c\u671b\u5c06\u60a8\u7684\u8ba4\u8bc1\u516c\u5f00\u7ed1\u5b9a\u7684\u4e2a\u4eba\u5e10\u6237\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u9700\u8981\u6216\u60f3\u8981\u521b\u5efa\u4e00\u4e2a\u65b0\u5e10\u6237\uff0c\u8bf7\u8bbf\u95ee\u60a8\u7684 Google \u5e10\u6237\u3002<\/p>\n\n\n\n<p>\u8bbe\u7f6e\u5e10\u6237\u5e76\u4ec5\u4f7f\u7528\u8be5\u5e10\u6237\u767b\u5f55\u540e\uff0c\u8bf7\u8f6c\u5230\u6280\u80fd\u5b66\u5802\u5e76\u5355\u51fb\u201c\u5f00\u59cb\u201d\u6309\u94ae\u9009\u62e9\u60a8\u8981\u9996\u5148\u5b8c\u6210\u7684\u8ba4\u8bc1\u57f9\u8bad\uff01\uff08https:\/\/skillshop.exceedlms.com\/student\/catalog\/list?category_ids=53-google-ads\uff09<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li><strong>\u5fae\u8f6f\u5e7f\u544a\u8ba4\u8bc1\u4e13\u5bb6<\/strong><br>\u8bfe\u7a0b\u5927\u7eb2<br>Microsoft \u5e7f\u544a\u8ba4\u8bc1\u9762\u5411\u5e0c\u671b\u4e86\u89e3\u6709\u5173 Microsoft \u5e7f\u544a\u548c\u5fc5\u5e94\u7684\u66f4\u591a\u4fe1\u606f\u7684\u8425\u9500\u6216\u5546\u4e1a\u4e13\u4e1a\u4eba\u58eb\u3002<\/li><\/ol>\n\n\n\n<p>\u5efa\u8bae\u60a8\u4e0b\u8f7d\u5b66\u4e60\u6307\u5357\u5e76\u590d\u4e60\uff0c\u4ee5\u6309\u7167\u81ea\u5df1\u7684\u8282\u594f\u51c6\u5907\u8003\u8bd5\u3002<\/p>\n\n\n\n<p>\u8003\u8bd5\u662f\u201c\u5f00\u5377\u201d\uff0c\u56e0\u6b64\u60a8\u53ef\u4ee5\u5728\u8003\u8bd5\u65f6\u4f7f\u7528\u5b66\u4e60\u6307\u5357\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u60a8\u5c06\u6709\u65e0\u9650\u7684\u65f6\u95f4\u6765\u5b8c\u6210\u8003\u8bd5\uff0c\u5305\u62ec\u5728\u60a8\u7684\u65e5\u7a0b\u5b89\u6392\u65b9\u4fbf\u65f6\u6682\u505c\u548c\u6062\u590d\u7684\u9009\u9879\u3002<\/p>\n\n\n\n<p>\u4f60\u4f1a\u5b66\u5230\u4ec0\u4e48<br>Microsoft \u5e7f\u544a\u5b66\u4e60\u5b9e\u9a8c\u5ba4\u63d0\u4f9b 2-7 \u5206\u949f\u7684\u6a21\u5757\uff0c\u6db5\u76d6\u4e0e\u4f18\u5316 Microsoft \u5e7f\u544a\u6d3b\u52a8\u76f8\u5173\u7684\u5404\u79cd\u4e3b\u9898\u3002\u6a21\u5757\u8303\u56f4\u4ece\u521d\u5b66\u8005\u5230\u4e2d\u7ea7\u6559\u5b66\u3002<\/p>\n\n\n\n<p>\u4f5c\u4e3a Microsoft \u5e7f\u544a\u8ba4\u8bc1\u4e13\u5bb6\uff0c\u60a8\u5c06\u6709\u673a\u4f1a\u6784\u5efa\u60a8\u7684\u7b80\u5386\u3001\u63d0\u5347\u60a8\u7684\u4f01\u4e1a\u5f62\u8c61\uff0c\u5e76\u63a8\u9500\u60a8\u7684\u77e5\u8bc6\u548c\u6570\u5b57\u5e7f\u544a\u6280\u80fd\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u8003\u8bd5\u540e\uff0c\u60a8\u5c06\u83b7\u5f97\uff1a<\/p>\n\n\n\n<p>\u4f7f\u7528 Microsoft Advertising Certified Professional \u5fbd\u7ae0\u3002<br>\u653e\u7f6e\u5728\u6210\u5458\u76ee\u5f55\u4e2d\u3002<br>\u53ef\u5728\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u5206\u4eab\u7684\u5b98\u65b9\u53ef\u6253\u5370 pdf \u8bc1\u4e66\u3002<\/p>\n\n\n\n<p>\u76f8\u5173\u94fe\u63a5\uff1ahttps:\/\/learninglab.about.ads.microsoft.com\/training\/training-certification\/<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li><strong>Semrush PPC \u57fa\u7840\u77e5\u8bc6<\/strong><br>\u8bfe\u7a0b\u5927\u7eb2<br>Semrush PPC \u57fa\u7840\u8bfe\u7a0b\u4e13\u4e3a\u60f3\u8981\u4e86\u89e3\u66f4\u591a\u5173\u4e8e\u5982\u4f55\u6210\u4e3a\u6309\u70b9\u51fb\u4ed8\u8d39\u4e13\u5bb6\u6216\u80fd\u591f\u81ea\u884c\u542f\u52a8\u548c\u7ba1\u7406 PPC \u6d3b\u52a8\u7684\u4e2a\u4eba\u800c\u8bbe\u8ba1\u3002<\/li><\/ol>\n\n\n\n<p>\u4f60\u4f1a\u5b66\u5230\u4ec0\u4e48<br>\u8be5\u8bfe\u7a0b\u6559\u60a8\u5982\u4f55\u5236\u4f5c\u6709\u6548\u3001\u6210\u529f\u4e14\u76c8\u5229\u7684 PPC \u5e7f\u544a\u7cfb\u5217\uff0c\u4ece\u800c\u5e2e\u52a9\u60a8\u907f\u514d\u5728 Google Ads \u4e0a\u4e8f\u635f\u3002 \u60a8\u5c06\u5b66\u4e60 PPC \u5e7f\u544a\u7684\u6240\u6709\u57fa\u7840\u77e5\u8bc6\u3002<\/p>\n\n\n\n<p>5 \u5c0f\u65f6\u957f\u7684 Semrush PPC \u57fa\u7840\u8bfe\u7a0b\u5305\u62ec 36 \u8282\u89c6\u9891\u8bfe\u7a0b\uff0c\u4e0e PPC \u4e13\u5bb6\u3001PPC Designs \u7684\u521b\u59cb\u4eba Joel Bondorowsky \u5408\u4f5c\u5236\u4f5c\u3002<\/p>\n\n\n\n<p>\u5b8c\u6210\u8bfe\u7a0b\uff08\u89c6\u9891\u8bfe\u7a0b + \u8fdb\u4e00\u6b65\u9605\u8bfb + \u6d4b\u9a8c\uff09\u5e76\u901a\u8fc7\u8003\u8bd5\u540e\uff0c\u60a8\u5c06\u83b7\u5f97\u4e2a\u6027\u5316\u8bc1\u4e66\u3002<\/p>\n\n\n\n<p>\u6210\u672c<br>Semrush PPC \u57fa\u7840\u8bfe\u7a0b\u548c\u8003\u8bd5\u5b8c\u5168\u514d\u8d39\u3002<\/p>\n\n\n\n<p>\u6ce8\u518c\u8fc7\u7a0b<br>\u60a8\u4e0d\u9700\u8981\u7279\u5b9a\u5e10\u6237\u5373\u53ef\u6ce8\u518c Semrush Academy\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u4f7f\u7528\u4efb\u4f55\u4e2a\u4eba\u7535\u5b50\u90ae\u4ef6\u6765\u521b\u5efa\u5e10\u6237\u3002 \u8981\u6ce8\u518c\uff0c\u8bf7\u8bbf\u95ee\u6b64\u5904\u5e76\u5355\u51fb\u514d\u8d39\u6ce8\u518c\u6309\u94ae\u3002<\/p>\n\n\n\n<p>\u76f8\u5173\u94fe\u63a5\uff1ahttps:\/\/www.semrush.com\/academy\/courses\/ppc-fundamentals-course-with-joel-bondorowsky<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li><strong>Meta 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