{"id":725,"date":"2022-04-30T08:15:07","date_gmt":"2022-04-30T08:15:07","guid":{"rendered":"https:\/\/www.86i87.com\/?p=725"},"modified":"2022-04-30T08:15:07","modified_gmt":"2022-04-30T08:15:07","slug":"seo%e8%af%8d%e6%b1%87%e8%a1%a8%ef%bc%9a200%e5%a4%9a%e4%b8%aa%e6%9c%af%e8%af%ad%e5%92%8c%e5%ae%9a%e4%b9%89","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=725","title":{"rendered":"SEO\u8bcd\u6c47\u8868\uff1a200\u591a\u4e2a\u672f\u8bed\u548c\u5b9a\u4e49"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">via <a href=\"https:\/\/www.searchenginejournal.com\/seo-glossary\/432898\/#close\">SEO Glossary: 200+ Terms &amp; Definitions You Need to Know (searchenginejournal.com)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u60a8\u6bcf\u5929\u9047\u5230\u7684\u6240\u6709\u76f8\u5173\u7684\u76f8\u5173\u672f\u8bed\u548c\u6d41\u884c\u8bed\u6df7\u6dc6\uff1f \u8fd9\u662f\u4e00\u4e2a\u6709\u5173200\u591a\u79cd\u5b9a\u4e49\u7684\u8bcd\u6c47\u8868\uff0c\u5e0c\u671b\u80fd\u5e2e\u52a9\u5230\u4f60\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0e\u4efb\u4f55\u4e13\u4e1a\u884c\u4e1a\u4e00\u6837\uff0c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5177\u6709\u81ea\u5df1\u72ec\u7279\u7684\u672f\u8bed\uff0c\u5b9a\u4e49\u548c\u7f29\u5199\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8be5SEO\u8bcd\u6c47\u8868\u6c47\u7f16\u4e86\u60a8\u53ef\u80fd\u542c\u5230\u7684200\u591a\u79cd\u6700\u5e38\u89c1\u7684\u672f\u8bed\uff0c\u5e76\u4e14\u5728SEO\u804c\u4e1a\u4e2d\u80af\u5b9a\u4f1a\u6d89\u53ca\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"a\">A<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"above-the-fold\">Above the Fold<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Content that appears on a website before the user scrolls. Google created the&nbsp;<a href=\"https:\/\/www.searchenginejournal.com\/google-algorithm-history\/page-layout\/\">Page Layout Algorithm<\/a>&nbsp;in 2012 to lower the rankings of websites featuring too many ads in this space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u7528\u6237\u9f20\u6807\u6eda\u52a8\u4e4b\u524d\u51fa\u73b0\u5728\u7f51\u7ad9\u4e0a\u7684\u5185\u5bb9\u3002 \u8c37\u6b4c\u57282012\u5e74\u521b\u5efa\u4e86\u9875\u9762\u5e03\u5c40\u7b97\u6cd5\uff0c\u964d\u4f4e\u4e86\u5728\u6b64\u7a7a\u95f4\u4e2d\u7684\u4f17\u591a\u5e7f\u544a\u4e2d\u7684\u7f51\u7ad9\u6392\u540d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ajax\">AJAX<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Asynchronous JavaScript and XML is a type of programming that allows a webpage to send and receive information from a server to change that page dynamically without reloading.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f02\u6b65JavaScript\u548cXML\u662f\u4e00\u79cd\u7f16\u7a0b\u7c7b\u578b\uff0c\u5141\u8bb8\u7f51\u9875\u4ece\u670d\u52a1\u5668\u53d1\u9001\u548c\u63a5\u6536\u4fe1\u606f\u4ee5\u52a8\u6001\u66f4\u6539\u8be5\u9875\u9762\u800c\u65e0\u9700\u91cd\u65b0\u52a0\u8f7d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"algorithm\">Algorithm<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u641c\u7d22\u5f15\u64ce\u4f7f\u7528\u7684\u590d\u6742\u8ba1\u7b97\u673a\u7a0b\u5e8f\u6765\u68c0\u7d22\u6570\u636e\u5e76\u4e3a\u67e5\u8be2\u63d0\u4f9b\u7ed3\u679c\u3002 \u641c\u7d22\u5f15\u64ce\u4f7f\u7528\u7b97\u6cd5\u7684\u7ec4\u5408\uff0c\u57fa\u4e8e\u8bb8\u591a\u6392\u540d\u56e0\u5b50\u548c\u4fe1\u53f7\u6765\u5c55\u73b0\u6392\u540d\u7ed3\u679c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"algorithm-change\">Algorithm Change<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e9b\u7b97\u6cd5\u66f4\u6539\u5b8c\u5168\u6ca1\u6709\u5f15\u8d77\u7528\u6237\u6ce8\u610f\u3002 \u7136\u800c\uff0c\u91cd\u5927\u7b97\u6cd5\u53d8\u5316\u7684\u5f71\u54cd\u5f88\u5feb\u53ef\u4ee5\u770b\u5230\uff0c\u5c3d\u7ba1\u53d1\u751f\u53d8\u5316\u6709\u65f6\u9700\u8981\u51e0\u5468\u624d\u80fd\u5b8c\u5168\u4e0a\u7ebf\u3002 \u7b97\u6cd5\u53d8\u5316\u6709\u4e09\u79cd\u5f62\u5f0f\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b97\u6cd5\u66f4\u65b0\uff1a\u641c\u7d22\u5f15\u64ce\u6539\u53d8\u73b0\u6709\u7b97\u6cd5\u7684\u67d0\u4e9b\u4fe1\u53f7\u3002<br>\u7b97\u6cd5\u5237\u65b0\uff1a\u641c\u7d22\u5f15\u64ce\u4f7f\u7528\u4e0e\u6700\u540e\u4e00\u6b21\u4f7f\u7528\u5b8c\u5168\u76f8\u540c\u7684\u4fe1\u53f7\u91cd\u65b0\u8fd0\u884c\u73b0\u6709\u7b97\u6cd5\u3002<br>\u65b0\u7b97\u6cd5\uff1a\u641c\u7d22\u5f15\u64ce\u589e\u52a0\u4e86\u4e00\u79cd\u65b0\u7b97\u6cd5\u6765\u63d0\u9ad8\u641c\u7d22\u8d28\u91cf\u3002 \u4f8b\u5982\uff1aGoogle Panda\uff0cGoogle\u4f01\u9e45\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"alt-attribute\">Alt Attribute<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u63d0\u4f9b\u641c\u7d22\u5f15\u64ce\u548c\u5c4f\u5e55\u9605\u8bfb\u5668\uff08\u7528\u4e8e\u76f2\u76ee\u548c\u89c6\u89c9\u53d7\u635f\u4eba\u5458\uff09\u4f7f\u7528\u7684\u4fe1\u606f\u7684HTML\u4ee3\u7801\u6765\u7406\u89e3\u56fe\u50cf\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e5f\u79f0\u4e3a\uff1aalt\u6587\u672c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AMP<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u52a0\u901f\u79fb\u52a8\u9875\u9762\uff08AMP\uff09\u662f\u4e00\u4e2a\u5f00\u6e90HTML\u6846\u67b6\uff0c\u5141\u8bb8\u684c\u9762\u4f18\u5148\u9875\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u66f4\u5feb\u52a0\u8f7d\u3002 \u5b83\u88ab\u7528\u4f5c\u6807\u51c6\uff0c\u4ee5\u5728\u65b0\u95fb\u5934\u6761\u4e2d\u66f4\u6613\u88ab\u5c55\u73b0\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AMP\u5fbd\u6807\u5df2\u4ece\u641c\u7d22\u7ed3\u679c\u4e2d\u5220\u9664\u4ee5\u6765\uff0c\u8c37\u6b4c\u5ba3\u5e03AMP\u4e0d\u518d\u9700\u8981\u51fa\u73b0\u5728\u65b0\u95fb\u5934\u6761\u4e2d\u3002Google \u5f3a\u8c03\u73b0\u5728\u7528Web Vitals\u4e0a\u6d4b\u91cf\u9875\u9762\u7684\u52a0\u8f7d\u901f\u5ea6\uff0c\u5e76\u4e14amp\u7684\u5f71\u54cd\u73b0\u5728\u662f\u53ef\u7591\u7684\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"analytics\">Analytics<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6536\u96c6\u3001\u5206\u6790\u548c\u89e3\u91ca\u6570\u636e\u4ee5\u6839\u636e\u5386\u53f2\u4e0a\u6709\u6548\uff08\u6216\u65e0\u6548\uff09\u7684\u52a8\u4f5c\u91c7\u53d6\u672a\u6765\u884c\u52a8\u7684\u79d1\u5b66\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also see:&nbsp;<a href=\"https:\/\/www.searchenginejournal.com\/seo-glossary\/432898\/#google-analytics\">Google Analytics<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"anchor-text\">Anchor Text<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u70b9\u51fb\u94fe\u63a5\u3002 \u6b64\u6587\u672c\u65e8\u5728\u5411\u4eba\u4eec\u548c\u641c\u7d22\u5f15\u64ce\u63d0\u4f9b\u6709\u5173\u6240\u94fe\u63a5\u7f51\u9875\u6216\u7f51\u7ad9\u7684\u5185\u5bb9\u7684\u4e0a\u4e0b\u6587\u4fe1\u606f\u3002 \u4f8b\u5982\uff0c\u5982\u679c\u60a8\u8981\u521b\u5efa\u4e00\u4e2a\u94fe\u63a5\u4ee5\u5c06\u8bbf\u95ee\u8005\u53d1\u9001\u5230\u641c\u7d22\u5f15\u64ce\u65e5\u5fd7\uff0c\u90a3\u4e48\u201c\u641c\u7d22\u5f15\u64ce\u65e5\u5fd7\u201d\u5c31\u662f\u951a\u6587\u672c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"artificial\">Artificial Intelligence (AI)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f7f\u8ba1\u7b97\u673a\u6267\u884c\u9700\u8981\u4eba\u7c7b\u667a\u80fd\u7684\u4efb\u52a1\u7684\u79d1\u5b66\u3002 \u4eba\u5de5\u667a\u80fd\u8ba1\u7b97\u673a\u7cfb\u7edf\u57fa\u672c\u4e0a\u662f\u4e00\u4e2a\u5b66\u4e60\u7684\u6570\u5b57\u5927\u8111\uff0c\u800c\u4e0d\u662f\u9075\u5faa\u4e00\u7ec4\u7f16\u7a0b\u89c4\u5219\uff08\u5982\u7b97\u6cd5\uff09\u3002 \u4eba\u5de5\u667a\u80fd\u8fd8\u53ef\u4ee5\u5728\u6ca1\u6709\u4eba\u4e3a\u5e72\u9884\u7684\u60c5\u51b5\u4e0b\u505a\u51fa\u548c\u6267\u884c\u51b3\u7b56\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"authority\">Authority<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u641c\u7d22\u5f15\u64ce\u7528\u4e8e\u8bc4\u4f30\u7f51\u7ad9\u548c\u7f51\u9875\u4ee5\u8fdb\u884c\u6392\u540d\u7684\u4fe1\u53f7\u7ec4\u5408\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Author Authority<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6743\u5a01\u662f\u4f7f\u7528\u5728\u7ebf\u64b0\u5199\u5185\u5bb9\u7684\u4eba\u7684\u58f0\u8a89\u548c\u8bc1\u4e66\u4f5c\u4e3a\u6392\u540d\u56e0\u7d20\u7684\u6982\u5ff5\u3002 \u6700\u521d\uff0cGoogle \u7ed3\u5408 Google+ \u5bf9\u6b64\u8fdb\u884c\u4e86\u6d4b\u8bd5\uff0c\u4f46\u5c3d\u7ba1\u63d0\u4ea4\u4e86\u591a\u9879\u4e13\u5229\uff0c\u4f46\u6ca1\u6709\u8bc1\u636e\u652f\u6301\u4f5c\u8005\u6743\u5a01\u4f5c\u4e3a\u6392\u540d\u56e0\u7d20\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8c37\u6b4c\u5c06\u91cd\u70b9\u653e\u5728 E-A-T \u4e0a\uff0c\u4ee5\u51cf\u5c11\u5728\u7ebf\u865a\u5047\u4fe1\u606f\uff0c\u5c24\u5176\u662f\u5728\u5065\u5eb7\u548c\u91d1\u878d\u7b49 YMYL \u9886\u57df\u3002 \u5728\u8fd9\u4e9b\u7a7a\u95f4\u4e2d\uff0c\u5efa\u8bae\u54c1\u724c\u5efa\u7acb\u4f5c\u8005\u7684\u6743\u5a01\u4ee5\u663e\u793a\u53ef\u4fe1\u5ea6\uff0c\u5373\u4f7f\u5b83\u76ee\u524d\u4e0d\u5f71\u54cd\u6392\u540d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"b\">B<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b2b\">B2B<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f01\u4e1a\u5bf9\u4f01\u4e1a\u7684\u7f29\u5199\u3002 \u5728B2B SEO\u4e2d\uff0c\u8d2d\u4e70\u5468\u671f\u66f4\u957f\uff0c\u4ea7\u54c1\u548c\u670d\u52a1\u66f4\u8d35\uff0c\u53d7\u4f17\u662f\u4e13\u4e1a\u7684\u51b3\u7b56\u8005\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b2c\">B2C<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f01\u4e1a\u5bf9\u6d88\u8d39\u8005\u7684\u7f29\u5199\u3002 \u5728 B2C SEO \u4e2d\uff0c\u8d2d\u4e70\u5468\u671f\u901a\u5e38\u66f4\u77ed\uff08\u5c3d\u7ba1\u4ecd\u56e0\u884c\u4e1a\u800c\u5f02\uff09\uff0c\u4ea7\u54c1\u548c\u670d\u52a1\uff08\u5927\u90e8\u5206\uff09\u66f4\u4fbf\u5b9c\uff0c\u800c\u6d88\u8d39\u8005\u662f\u53d7\u4f17\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"backlink\">Backlink<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">See: Inbound Link<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"baidu\">Baidu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u767e\u5ea6\u662f\u4e2d\u56fd\u6700\u53d7\u6b22\u8fce\u7684\u641c\u7d22\u5f15\u64ce\uff0c\u7531\u674e\u5f66\u5b8f\u548c Eric Xu \u4e8e 2000 \u5e74 1 \u6708\u521b\u7acb\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bing\">Bing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5fae\u8f6f\u641c\u7d22\u5f15\u64ce\u7684\u540d\u79f0\u3002 \u5fc5\u5e94\u4e8e 2009 \u5e74 6 \u6708\u63a8\u51fa\uff0c\u53d6\u4ee3\u4e86 Microsoft Live Search\uff08\u4ee5\u524d\u7684 MSN Search \u548c Windows Live Search\uff09\u3002 \u81ea 2010 \u5e74\u4ee5\u6765\uff0c\u4f5c\u4e3a\u5fae\u8f6f\u548c\u96c5\u864e\u5728 2009 \u5e74 7 \u6708\u8fbe\u6210\u7684\u641c\u7d22\u4ea4\u6613\u7684\u4e00\u90e8\u5206\uff0c\u5fc5\u5e94\u4e3a\u96c5\u864e\u7684\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u63d0\u4f9b\u652f\u6301\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"black-box\">Black Box<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f88\u96be\u7406\u89e3\u7684\u590d\u6742\u8ba1\u7b97\u673a\u7a0b\u5e8f\u3002 \u53ef\u4ee5\u89c2\u5bdf\u8f93\u5165\u548c\u8f93\u51fa\uff0c\u4f46\u7531\u4e8e\u5176\u673a\u5bc6\u6027\uff0c\u65e0\u6cd5\u8bbf\u95ee\u8fc7\u7a0b\u672c\u8eab\u3002 \u4f8b\u5982\uff0c\u8c37\u6b4c\u7684\u7b97\u6cd5\u662f\u4e00\u4e2a\u9ed1\u5323\u5b50\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"black-hat\">Black Hat<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fdd\u53cd Google \u7f51\u7ad9\u7ba1\u7406\u5458\u6307\u5357\u7684\u5192\u9669\u7b56\u7565\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also see: Webspam<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"blog\">Blog<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5185\u5bb9\u7684\u53d1\u5e03\uff0c\u6309\u65f6\u95f4\u987a\u5e8f\u6392\u5e8f\uff0c\u6700\u65b0\u7684\u5185\u5bb9\u663e\u793a\u5728\u9876\u90e8\u3002 \u5185\u5bb9\u53cd\u6620\u4e2a\u4eba\u6216\u516c\u53f8\u5229\u76ca\uff0c\u53ef\u4ee5\u7531\u4e2a\u4eba\u6216\u4e00\u7ec4\u8d21\u732e\u8005\u64b0\u5199\u3002 \u535a\u5ba2\u6700\u521d\u88ab\u79f0\u4e3a\u7f51\u7edc\u65e5\u5fd7\u6216\u7f51\u7edc\u65e5\u5fd7\u3002 \u4f46\u662f\uff0c\u7531\u4e8e\u201c\u7f51\u7edc\u65e5\u5fd7\u4e5f\u53ef\u4ee5\u8868\u793a\u670d\u52a1\u5668\u7684\u65e5\u5fd7\u6587\u4ef6\uff0c\u56e0\u6b64\u8be5\u672f\u8bed\u4ee4\u4eba\u56f0\u60d1\u3002 \u4e3a\u4e86\u907f\u514d\u8fd9\u79cd\u6df7\u6dc6\uff0c\u201c\u535a\u5ba2\u201d\u7684\u7f29\u5199\u88ab\u521b\u9020\u51fa\u6765\uff0c\u5e76\u6210\u4e3a\u901a\u7528\u672f\u8bed\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bounce-rate\u201c\">Bounce Rate<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u672a\u8bbf\u95ee\u8be5\u7f51\u7ad9\u4e0a\u5176\u4ed6\u9875\u9762\u800c\u79bb\u5f00\u7684\u7f51\u7ad9\u8bbf\u95ee\u8005\u767e\u5206\u6bd4\u3002 \u8df3\u51fa\u7387\u8303\u56f4\u5e7f\u6cdb\uff0c\u5177\u4f53\u53d6\u51b3\u4e8e\u884c\u4e1a\u548c\u5229\u57fa\u5e02\u573a\u3002 \u636e\u8c37\u6b4c\u79f0\uff0c\u5c3d\u7ba1\u8df3\u51fa\u7387\u53ef\u4ee5\u8868\u660e\u6f5c\u5728\u7684\u5185\u5bb9\u6216\u7f51\u7ad9\u95ee\u9898\uff0c\u4f46\u5b83\u5e76\u4e0d\u662f\u76f4\u63a5\u7684\u6392\u540d\u56e0\u7d20\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bounce-rate\u201c\">Bounce Rate<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u672a\u8bbf\u95ee\u8be5\u7f51\u7ad9\u4e0a\u5176\u4ed6\u9875\u9762\u800c\u79bb\u5f00\u7684\u7f51\u7ad9\u8bbf\u95ee\u8005\u767e\u5206\u6bd4\u3002 \u8df3\u51fa\u7387\u8303\u56f4\u5e7f\u6cdb\uff0c\u5177\u4f53\u53d6\u51b3\u4e8e\u884c\u4e1a\u548c\u5229\u57fa\u5e02\u573a\u3002 \u636e\u8c37\u6b4c\u79f0\uff0c\u5c3d\u7ba1\u8df3\u51fa\u7387\u53ef\u4ee5\u8868\u660e\u6f5c\u5728\u7684\u5185\u5bb9\u6216\u7f51\u7ad9\u95ee\u9898\uff0c\u4f46\u5b83\u5e76\u4e0d\u662f\u76f4\u63a5\u7684\u6392\u540d\u56e0\u7d20\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bot\">Bot<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">See: Crawler, Googlebot<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"branded-keyword\">Branded Keyword<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u7528\u6237\u7684\u67e5\u8be2\u5305\u542b\u7279\u5b9a\u516c\u53f8\u6216\u54c1\u724c\u540d\u79f0\u7684\u5b8c\u5168\u5339\u914d\u6216\u53d8\u4f53\u65f6\u3002 \u4f8b\u5982\uff0c\u201c\u641c\u7d22\u5f15\u64ce\u671f\u520a\u201d\u3001\u201cSEJ\u201d\u3001\u201cSearchEnginejournal.com\u201d\u548c\u201c\u641c\u7d22\u5f15\u64ce\u671f\u520a SEO 101 \u6307\u5357\u201d\u662f\u54c1\u724c\u5173\u952e\u5b57\u7684\u4e00\u4e9b\u793a\u4f8b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"breadcrumb\">Breadcrumb<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u79cd\u5bfc\u822a\u5143\u7d20\uff0c\u53ef\u5e2e\u52a9\u7528\u6237\u8f7b\u677e\u627e\u51fa\u4ed6\u4eec\u5728\u7f51\u7ad9\u4e2d\u7684\u4f4d\u7f6e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">See: Website Navigation<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"broken-link\">Broken Link<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u672a\u627e\u5230\u5bfc\u81f4 404 \u7684\u94fe\u63a5\u3002 \u901a\u5e38\uff0c\u5728\u4ee5\u4e0b\u60c5\u51b5\u4e0b\u94fe\u63a5\u4f1a\u65ad\u5f00\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a\u7f51\u7ad9\u79bb\u7ebf\u3002<br>\u4e00\u4e2a\u7f51\u9875\u88ab\u5220\u9664\u800c\u4e0d\u6267\u884c\u91cd\u5b9a\u5411\u3002<br>\u76ee\u6807 URL \u5df2\u66f4\u6539\uff0c\u4f46\u672a\u5b9e\u65bd\u91cd\u5b9a\u5411\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"c\">C<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cache\">Cache<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u79cd\u4e34\u65f6\u5b58\u50a8 Web \u5185\u5bb9\uff08\u4f8b\u5982\u56fe\u50cf\uff09\u4ee5\u51cf\u5c11\u672a\u6765\u9875\u9762\u52a0\u8f7d\u65f6\u95f4\u7684\u6280\u672f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cached-page\">Cached Page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u641c\u7d22\u5f15\u64ce\u4e0a\u6b21\u6293\u53d6\u7f51\u9875\u65f6\u51fa\u73b0\u7684\u7f51\u9875\u5feb\u7167\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"canonical-url\">Canonical URL<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a HTML \u4ee3\u7801\u5143\u7d20\uff0c\u7528\u4e8e\u6307\u5b9a\u9996\u9009\u7f51\u7ad9 URL\uff0c\u5f53\u591a\u4e2a URL \u5177\u6709\u76f8\u540c\u6216\u76f8\u4f3c\u7684\u5185\u5bb9\u65f6\uff0c\u4ee5\u51cf\u5c11\u91cd\u590d\u5185\u5bb9\u3002 \u4e5f\u79f0\u4e3a\u89c4\u8303\u5316\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cctld\">ccTLD<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u56fd\u5bb6\u4ee3\u7801\u9876\u7ea7\u57df\u3002 \u4f8b\u5982\uff0c\u4e00\u5bb6\u4f4d\u4e8e\u82f1\u56fd\u7684\u516c\u53f8\u5c06\u62e5\u6709\u8fd9\u6837\u7684\u57df\uff1awww.example.co.uk\uff0c\u5176\u4e2d uk \u662f ccTLD\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Citation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u672c\u5730\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e2d\uff0c\u5f15\u7528\u662f\u4efb\u4f55\u5728\u7ebf\u63d0\u53ca\u54c1\u724c\u540d\u79f0\u3001\u5730\u5740\u6216\u7535\u8bdd\u53f7\u7801 (NAP)\u3002 \u5f15\u7528\u901a\u5e38\u51fa\u73b0\u5728\u76ee\u5f55\u3001\u793e\u4ea4\u7f51\u7edc\u548c\u793e\u533a\u8d44\u6599\u3001\u7f51\u7ad9\u8d44\u6e90\u5217\u8868\u6216\u4efb\u4f55\u4e0d\u5305\u542b\u7f51\u7ad9\u94fe\u63a5\u7684\u5728\u7ebf\u54c1\u724c\u63d0\u53ca\u4e2d\u3002 NAP \u53ef\u4ee5\u5f71\u54cd Google \u5730\u56fe\u4e0a\u7684\u6392\u540d\u548c\u53ef\u89c1\u6027\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"click-bait\">Click Bait<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e8\u5728\u5438\u5f15\u4eba\u4eec\u70b9\u51fb\u7684\u5185\u5bb9\uff0c\u901a\u5e38\u662f\u901a\u8fc7\u8fc7\u5ea6\u627f\u8bfa\u6216\u5728\u6807\u9898\u4e2d\u6545\u610f\u8bef\u5bfc\uff0c\u4ee5\u4fbf\u53d1\u5e03\u5546\u83b7\u5f97\u5e7f\u544a\u6536\u5165\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Click Depth<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u70b9\u51fb\u6df1\u5ea6\u662f\u4ece\u4e3b\u9875\u6216\u5165\u53e3\u9875\u9762\u5230\u7f51\u7ad9\u76ee\u6807\u9875\u9762\u7684\u70b9\u51fb\u6b21\u6570\u3002 \u70b9\u51fb\u6b21\u6570\u8d8a\u591a\uff0cGoogle \u6293\u53d6\u9875\u9762\u6216\u6392\u540d\u7684\u53ef\u80fd\u6027\u5c31\u8d8a\u5c0f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u79bb\u9996\u9875\u6700\u8fd1\u7684\u9875\u9762\u88ab\u8ba4\u4e3a\u662f\u6700\u6743\u5a01\u7684\uff0c\u6700\u6709\u53ef\u80fd\u88ab\u8c37\u6b4c\u6293\u53d6\u548c\u7d22\u5f15\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.searchenginejournal.com\/ranking-factors\/click-depth\/\">\u70b9\u51fb\u6df1\u5ea6\u5bf9\u4e8e\u6709\u6548\u6293\u53d6\u9875\u9762\u548c\u94fe\u63a5\u8d44\u4ea7\u6d41\u52a8\u5f88\u91cd\u8981\uff1b \u56e0\u6b64\u786e\u5b9e\u4f1a\u95f4\u63a5\u5f71\u54cd\u6392\u540d\u3002<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"click-through-rate\">Click-Through Rate (CTR)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7528\u6237\u70b9\u51fb\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u7684\u6bd4\u7387\uff08\u4ee5\u767e\u5206\u6bd4\u8868\u793a\uff09\u3002 \u8fd9\u662f\u901a\u8fc7\u5c06\u81ea\u7136\u70b9\u51fb\u603b\u6570\u9664\u4ee5\u5c55\u793a\u603b\u6570\u7136\u540e\u4e58\u4ee5 100 \u6765\u8ba1\u7b97\u7684\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cloaking\">Cloaking<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5411\u7528\u6237\u548c\u641c\u7d22\u5f15\u64ce\u663e\u793a\u4e0d\u540c\u7684\u5185\u5bb9\u6216 URL\u3002 \u8fdd\u53cd\u4e86 Google \u7684\u7f51\u7ad9\u7ba1\u7406\u5458\u6307\u5357\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cms\">CMS<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee3\u8868\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\u3002 \u4e00\u4e2a\u57fa\u4e8e Web \u7684\u5e94\u7528\u7a0b\u5e8f\uff0c\u53ef\u8ba9\u4eba\u4eec\u521b\u5efa\u3001\u4e0a\u4f20\u548c\u7ba1\u7406\u6570\u5b57\u8d44\u4ea7\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"co-citation\">Co-Citation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e09\u65b9\u7f51\u7ad9\u540c\u65f6\u63d0\u53ca\u4e24\u4e2a\u7f51\u7ad9\uff08\u6216\u7f51\u9875\uff09\u7684\u9891\u7387\uff0c\u5373\u4f7f\u524d\u4e24\u4e2a\u9879\u76ee\u6ca1\u6709\u76f8\u4e92\u94fe\u63a5\uff08\u6216\u5f15\u7528\uff09\u3002 \u8fd9\u662f\u641c\u7d22\u5f15\u64ce\u53ef\u4ee5\u5efa\u7acb\u4e3b\u9898\u76f8\u4f3c\u6027\u7684\u4e00\u79cd\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u5982\uff0c\u60f3\u8c61\u4e00\u4e0b\u641c\u7d22\u5f15\u64ce\u671f\u520a\u548c\u641c\u7d22\u5f15\u64ce\u5706\u684c\u4f1a\u8bae\u4ece\u672a\u76f8\u4e92\u94fe\u63a5\u6216\u63d0\u53ca\u3002 \u4f46\u662f\uff0c\u5176\u4ed6\u7f51\u7ad9\u548c\u535a\u5ba2\u53ef\u80fd\u4f1a\u5728\u70ed\u95e8\u641c\u7d22\u5f15\u64ce\u65b0\u95fb\u51fa\u7248\u7269\u5217\u8868\u4e2d\u540c\u65f6\u63d0\u53ca SEJ \u548c SER\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u66f4\u591a\u76f8\u5173\u4fe1\u606f\uff0c\u53ef\u53c2\u8003:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=related:https:\/\/www.searchenginejournal.com\/+search+engine+journal\" target=\"_blank\">related:https:\/\/www.searchenginejournal.com\/ search engine journal<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Code To Text Ratio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9875\u9762\u4e0a\u663e\u793a\u7684\u6587\u672c\u91cf\u4e0e\u7528\u4e8e\u6784\u5efa\u9875\u9762\u7684\u4ee3\u7801\u91cf\u4e4b\u6bd4\u79f0\u4e3a\u4ee3\u7801\u4e0e\u6587\u672c\u7684\u6bd4\u7387\u3002 \u66f4\u9ad8\u7684\u6587\u672c\u4e0e\u4ee3\u7801\u6bd4\u7387\u88ab\u8ba4\u4e3a\u53ef\u4ee5\u63d0\u4f9b\u66f4\u597d\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u4f46\u4e0d\u662f\u76f4\u63a5\u7684\u6392\u540d\u56e0\u7d20\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"comment-spam\">Comment Spam<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7531\u5783\u573e\u90ae\u4ef6\u673a\u5668\u4eba\u53d1\u5e03\u7684\u5199\u5f97\u5f88\u5dee\u7684\u8bc4\u8bba\uff0c\u901a\u5e38\u662f\u548c\u6587\u7ae0\u4e3b\u9898\u65e0\u5173\u548c\u81ea\u6211\u63a8\u9500\uff0c\u5e0c\u671b\u83b7\u5f97\u514d\u8d39\uff08\u4f46\u6700\u7ec8\u6beb\u65e0\u4ef7\u503c\uff09\u7684\u94fe\u63a5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"competition\">Competition<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6709\u4e24\u79cd\u7c7b\u578b\u7684\u7ade\u4e89\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76f4\u63a5\u7ade\u4e89\u5bf9\u624b\uff1a\u9500\u552e\u7c7b\u4f3c\u4ea7\u54c1\u548c\/\u6216\u670d\u52a1\u3001\u6ee1\u8db3\u76f8\u540c\u9700\u6c42\u5e76\u9488\u5bf9\u5728\u7ebf\u548c\u79bb\u7ebf\u7c7b\u4f3c\u53d7\u4f17\u7684\u516c\u53f8\u3002<br>SEO \u7ade\u4e89\u5bf9\u624b\uff1a\u7ade\u4e89\u76f8\u540c\u5173\u952e\u5b57\u548c\u81ea\u7136\u641c\u7d22\u53ef\u89c1\u6027\u7684\u516c\u53f8\uff0c\u4f46\u63d0\u4f9b\u4e0d\u540c\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u6765\u6ee1\u8db3\u4e0d\u540c\u7684\u9700\u6c42\u548c\/\u6216\u76ee\u6807\u53d7\u4f17\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u63a8\u8350\u9605\u8bfb<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.searchenginejournal.com\/seo-ppc-competition\/210332\/\">Think You Know Who Your SEO &amp; PPC Competition Is? Think Again!<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"content\">Content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f20\u8fbe\u4fe1\u606f\u7684\u6587\u5b57\u3001\u56fe\u50cf\u3001\u89c6\u9891\u6216\u58f0\u97f3\uff08\u6216\u5b83\u4eec\u7684\u4efb\u4f55\u7ec4\u5408\uff09\u65e8\u5728\u5206\u53d1\u7ed9\u89c2\u4f17\u5e76\u7531\u89c2\u4f17\u6d88\u8d39\u3002<br>\u4e24\u4e2a\u6700\u91cd\u8981\u7684 Google \u6392\u540d\u56e0\u7d20\u4e4b\u4e00\uff08\u8fde\u540c\u94fe\u63a5\uff09\u3002 \u641c\u7d22\u5f15\u64ce\u5e0c\u671b\u5956\u52b1\u6709\u7528\u7684\u3001\u4fe1\u606f\u4e30\u5bcc\u7684\u3001\u6709\u4ef7\u503c\u7684\u3001\u53ef\u4fe1\u7684\u3001\u72ec\u7279\u7684\u4ee5\u53ca\u5177\u6709\u66f4\u597d\u7684\u6d41\u91cf\u548c\u53ef\u89c1\u6027\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"content-is-king\u201c\">Content is King<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f1a\u8bae\u4e0a\u7684\u6f14\u8bb2\u8005\u548c\u6d41\u884c\u7684 SEO\uff08\u548c\u6570\u5b57\u8425\u9500\uff09\u51fa\u7248\u7269\u7684\u4f5c\u5bb6\u7ecf\u5e38\u4f7f\u7528\u7684\u77ed\u8bed\u3002 \u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u201c\u5185\u5bb9\u4e3a\u738b\u201d\u901a\u5e38\u610f\u5473\u7740\u5185\u5bb9\u5bf9\u4e8e\u60a8\u83b7\u5f97\u4efb\u4f55 SEO\u3001\u6570\u5b57\u8425\u9500\u6216\u4e1a\u52a1\u6210\u529f\u81f3\u5173\u91cd\u8981<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u53e5\u8bdd\u5b9e\u9645\u4e0a\u53ef\u4ee5\u8ffd\u6eaf\u5230\u6bd4\u5c14\u00b7\u76d6\u8328 1996 \u5e74 1 \u6708 3 \u65e5\u53d1\u8868\u7684\u4e00\u7bc7\u6587\u7ae0\u201c\u5185\u5bb9\u4e3a\u738b\u201d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/web.archive.org\/web\/20010126005200\/http:\/\/www.microsoft.com\/billgates\/columns\/1996essay\/essay960103.asp\" rel=\"noreferrer noopener\" target=\"_blank\">Content is King<\/a>&nbsp;(Wayback Machine)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conversion\">Conversion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u7528\u6237\u5728\u7f51\u7ad9\u4e0a\u5b8c\u6210\u6240\u9700\u7684\u64cd\u4f5c\u65f6\u3002 \u89c6\u4e3a\u8f6c\u5316\uff0c\u5305\u62ec\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b8c\u6210\u8d2d\u4e70\u3002<br>\u5c06\u5546\u54c1\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\u3002<br>\u586b\u5199\u8868\u683c\uff08\u4f8b\u5982\uff0c\u8bf7\u6c42\u6f14\u793a\u3001\u6ce8\u518c\u7f51\u7edc\u7814\u8ba8\u4f1a\/\u6d3b\u52a8\uff09\u3002<br>\u4e0b\u8f7d\u4f18\u8d28\u5185\u5bb9\uff08\u4f8b\u5982\uff0c\u7535\u5b50\u4e66\u3001\u767d\u76ae\u4e66\uff09\u3002<br>\u8ba2\u9605\u7535\u5b50\u90ae\u4ef6\u901a\u8baf\u3002<br>\u89c6\u9891\u89c2\u770b\u6b21\u6570\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conversion-rate\">Conversion Rate<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f51\u7ad9\u7528\u6237\u5b8c\u6210\u6240\u9700\u64cd\u4f5c\u7684\u6bd4\u7387\uff08\u4ee5\u767e\u5206\u6bd4\u8868\u793a\uff09\u3002 \u8ba1\u7b97\u65b9\u6cd5\u662f\u5c06\u603b\u8f6c\u5316\u6b21\u6570\u9664\u4ee5\u6d41\u91cf\uff0c\u7136\u540e\u4e58\u4ee5 100\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conversion-rate-optimization\">Conversion Rate Optimization (CRO)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u63d0\u9ad8\u7f51\u7ad9\u4e0a\u53d1\u751f\u7684\u8f6c\u5316\u6b21\u6570\u6216\u8d28\u91cf\u7684\u8fc7\u7a0b\u3002 \u4e00\u4e9b\u6d41\u884c\u7684 CRO \u7b56\u7565\u5305\u62ec\u6d4b\u8bd5\u5bf9\u7f51\u7ad9\u8bbe\u8ba1\u3001\u6587\u6848\u3001\u56fe\u50cf\u3001\u4ef7\u683c\u3001\u53f7\u53ec\u6027\u7528\u8bed\u548c\u6d88\u606f\u4f20\u9012\u7684\u66f4\u6539\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Core Update<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53 Google \u5bf9\u5176\u6838\u5fc3\u7b97\u6cd5\u8fdb\u884c\u5e7f\u6cdb\u66f4\u65b0\u65f6\u3002 \u8c37\u6b4c\u6709\u65f6\u4f1a\u5728\u4ed6\u4eec\u7684\u66f4\u65b0\u4e2d\u5ba3\u5e03\u4e00\u4e2a\u7279\u5b9a\u7684\u4e3b\u9898\uff0c\u4f8b\u5982\u9875\u9762\u4f53\u9a8c\u66f4\u65b0\uff0c\u4f46\u6838\u5fc3\u66f4\u65b0\u662f\u975e\u7279\u5b9a\u7684\uff0c\u6bcf\u5e74\u4f1a\u53d1\u751f\u51e0\u6b21\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Core Web Vitals<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u7ec4\u8861\u91cf\u4e0e\u7528\u6237\u4f53\u9a8c\u76f8\u5173\u7684\u9875\u9762\u6027\u80fd\u7684\u6307\u6807\u3002 Core Web Vitals \u4e0e\u9875\u9762\u4f53\u9a8c\u66f4\u65b0\u4e00\u8d77\u88ab\u5f15\u5165\uff0c\u4f5c\u4e3a\u8868\u660e\u826f\u597d\u7528\u6237\u4f53\u9a8c\u7684\u4e3b\u8981\u4fe1\u53f7\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u5927\u7684 Contentful Paint (LCP) &#8211; \u52a0\u8f7d\u6027\u80fd\u3002<br>\u9996\u6b21\u8f93\u5165\u5ef6\u8fdf (FID) &#8211; \u4ea4\u4e92\u6027\u3002<br>\u7d2f\u79ef\u5e03\u5c40\u504f\u79fb (CLS) &#8211; \u89c6\u89c9\u7a33\u5b9a\u6027\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google did confirm&nbsp;<a href=\"https:\/\/www.searchenginejournal.com\/ranking-factors\/core-web-vitals\/\">Core Web Vitals as a ranking factor<\/a>&nbsp;but said that relevance and other factors may be more important.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"correlation\">Correlation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e24\u4e2a\u6216\u591a\u4e2a\u5143\u7d20\u4e4b\u95f4\u5b58\u5728\u5173\u7cfb\u7684\u7a0b\u5ea6\u3002 \u7531\u4e8e\u7b97\u6cd5\u7684\u9ed1\u76d2\u6027\u8d28\uff0c\u901a\u5e38\u7528\u4e8e SEO \u7814\u7a76\u4ee5\u63a8\u65ad\u53d8\u91cf\u5bf9\u641c\u7d22\u6392\u540d\u7684\u5173\u7cfb\u3002 \u7136\u800c\uff0c\u6c38\u8fdc\u8bb0\u4f4f\uff0c\u76f8\u5173\u6027\u2260\u56e0\u679c\u5173\u7cfb\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"crawl-budget\">Crawl Budget<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u7279\u5b9a\u65f6\u95f4\u6bb5\u5185\uff0c\u641c\u7d22\u5f15\u64ce\u53ef\u4ee5\u5e76\u4e14\u5e0c\u671b\u5728\u7f51\u7ad9\u4e0a\u6293\u53d6\u7684 URL \u603b\u6570\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/webmasters.googleblog.com\/2017\/01\/what-crawl-budget-means-for-googlebot.html\" target=\"_blank\">What Crawl Budget Means for Googlebot<\/a>&nbsp;(Google Webmaster Central)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"crawl-error\">Crawl Error<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u641c\u7d22\u5f15\u64ce\u673a\u5668\u4eba\u65e0\u6cd5\u6293\u53d6\u7684 URL\u3002<br>\u8fd4\u56de\u72b6\u6001\u4ee3\u7801\u9519\u8bef\u7684 URL\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"crawler\">Crawler<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"> \u641c\u7d22\u5f15\u64ce\u7528\u6765\u6293\u53d6\u7f51\u7edc\u7684\u7a0b\u5e8f\u3002 \u673a\u5668\u4eba\u8bbf\u95ee\u7f51\u9875\u4ee5\u6536\u96c6\u4fe1\u606f\u5e76\u6dfb\u52a0\u6216\u66f4\u65b0\u641c\u7d22\u5f15\u64ce\u7684\u7d22\u5f15\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e5f\u79f0\u4e3a\uff1a\u673a\u5668\u4eba\u3001\u8718\u86db\u3001\u7f51\u7edc\u722c\u866b<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"crawling\">Crawling<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f7f\u7528\u722c\u866b\u4ece\u6570\u5341\u4ebf\u516c\u5171\u7f51\u9875\u4e2d\u6536\u96c6\u4fe1\u606f\u4ee5\u66f4\u65b0\u3001\u6dfb\u52a0\u548c\u7ec4\u7ec7\u641c\u7d22\u5f15\u64ce\u7d22\u5f15\u4e2d\u7684\u7f51\u9875\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"css\">CSS<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7ea7\u8054\u6837\u5f0f\u8868\u63cf\u8ff0\u4e86 HTML \u5143\u7d20\uff08\u4f8b\u5982\u989c\u8272\u3001\u5b57\u4f53\uff09\u5728\u7f51\u9875\u4e0a\u7684\u663e\u793a\u65b9\u5f0f\u4ee5\u53ca\u5728\u4e0d\u540c\u8bbe\u5907\u4e0a\u67e5\u770b\u65f6\u7684\u9002\u5e94\u65b9\u5f0f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"customer-journey\">Customer Journey<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6f5c\u5728\u5ba2\u6237\u63a5\u89e6\u54c1\u724c\u6216\u4e0e\u54c1\u724c\u4e92\u52a8\u7684\u6240\u6709\u6f5c\u5728\u65f6\u523b\uff08\u6216\u63a5\u89e6\u70b9\uff09\u3002 \u6240\u6709\u8fd9\u4e9b\u4e92\u52a8\u90fd\u65e8\u5728\u6700\u7ec8\u8bf4\u670d\u3001\u5f71\u54cd\u548c\u8f6c\u5316\u6f5c\u5728\u5ba2\u6237\uff0c\u4f7f\u5176\u6210\u4e3a\u5ba2\u6237\u3001\u5ba2\u6237\u6216\u8ba2\u9605\u8005\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c3d\u7ba1\u5ba2\u6237\u65c5\u7a0b\u56e0\u4e1a\u52a1\u7c7b\u578b\u548c\u884c\u4e1a\u800c\u5f02\uff0c\u4f46\u901a\u5e38\u7531\u56db\u4e2a\u4e3b\u8981\u201c\u9636\u6bb5\u201d\u7ec4\u6210\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Awareness &gt; Consideration &gt; Decision &gt; Retention<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u610f\u8bc6 &gt; \u8003\u8651 &gt; \u51b3\u5b9a &gt; \u4fdd\u7559<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u2019s&nbsp;<a href=\"https:\/\/www.kaushik.net\/avinash\/see-think-do-care-win-content-marketing-measurement\/\" rel=\"noreferrer noopener\" target=\"_blank\">Avinash Kaushik<\/a>&nbsp;offers an alternative framework:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">See &gt; Think &gt; Do &gt; Care<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e5f\u79f0\u4e3a\uff1a\u8d2d\u4e70\u8fc7\u7a0b\u3001\u6d88\u8d39\u8005\u51b3\u7b56\u65c5\u7a0b\u3001\u5728\u7ebf\u8d2d\u4e70\u7684\u5ba2\u6237\u65c5\u7a0b\u3001\u8425\u9500\u6f0f\u6597\u3001\u8d2d\u4e70\u8def\u5f84\u3001\u8d2d\u4e70\u6f0f\u6597<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"d\">D<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u201cdata\">Data<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee3\u8868\u771f\u5b9e\u5ba2\u6237\u7684\u6240\u6709\u786c\u6570\u5b57\u2014\u2014\u8c01\u3001\u4ec0\u4e48\u3001\u5728\u54ea\u91cc\u3001\u4f55\u65f6\u3001\u4e3a\u4ec0\u4e48\u4ee5\u53ca\u5982\u4f55\u2014\u2014\u6240\u6709\u8fd9\u4e9b\u90fd\u662f\u5bf9 SEO \u7b56\u7565\u548c\u7b56\u7565\u505a\u51fa\u660e\u667a\u51b3\u7b56\u6240\u5fc5\u9700\u7684\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"dead-end-page\">Dead-End Page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u94fe\u63a5\u5230\u5176\u4ed6\u7f51\u9875\u7684\u7f51\u9875\u3002 \u4e4b\u6240\u4ee5\u8fd9\u4e48\u79f0\u547c\uff0c\u662f\u56e0\u4e3a\u4e00\u65e6\u7528\u6237\u6216\u673a\u5668\u4eba\u5230\u8fbe\u6b64\u9875\u9762\uff0c\u5c31\u6ca1\u6709\u5730\u65b9\u53ef\u4ee5\u524d\u8fdb\u4e86\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"deep-link\">Deep Link<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6307\u5411\u9664\u4e3b\u9875\u4ee5\u5916\u7684\u4efb\u4f55\u7f51\u9875\u7684\u94fe\u63a5\u3002<br>\u6307\u5411\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u4e2d\u5185\u5bb9\u7684\u94fe\u63a5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Deep Link Ratio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u5185\u90e8\u94fe\u63a5\u76f4\u63a5\u6307\u5411\u7f51\u7ad9\u4e3b\u9875\u4ee5\u5916\u7684\u9875\u9762\u65f6\uff0c\u8fd9\u79f0\u4e3a\u6df1\u5c42\u94fe\u63a5\u3002 \u6df1\u5c42\u94fe\u63a5\u4e0e\u4e3b\u9875\u94fe\u63a5\u7684\u6bd4\u7387\u79f0\u4e3a\u6df1\u5c42\u94fe\u63a5\u6bd4\u7387\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eba\u4eec\u8ba4\u4e3a\uff0c\u76f4\u63a5\u94fe\u63a5\u5230\u7ad9\u70b9\u4e2d\u7684\u6df1\u5c42\u9875\u9762\u8868\u660e\u7ad9\u70b9\u4e0a\u7684\u5185\u5bb9\u8d28\u91cf\u3002 \u60a8\u62e5\u6709\u7684\u6df1\u5c42\u94fe\u63a5\u8d8a\u591a\uff0c\u7f51\u7ad9\u5c31\u8d8a\u597d\u3002 \u6ca1\u6709\u8bc1\u636e\u652f\u6301\u6df1\u5c42\u94fe\u63a5\u6bd4\u7387\u5bf9\u6392\u540d\u6709\u4efb\u4f55\u76f4\u63a5\u5f71\u54cd\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"de-index\">De-index<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53 Google \u4ece\u641c\u7d22\u7ed3\u679c\uff08\u7279\u522b\u662f\u5176\u641c\u7d22\u7d22\u5f15\uff09\u4e2d\u4e34\u65f6\u6216\u6c38\u4e45\u5220\u9664\u7f51\u7ad9\u6216\u7f51\u9875\u65f6\u3002 Google \u5728 Search Console \u4e2d\u4e3a\u81ea\u613f\u6848\u4f8b\u63d0\u4f9b\u4e86\u5220\u9664 URL \u5de5\u5177\uff1b \u4f46\u662f\uff0c\u4f5c\u4e3a\u8fdd\u53cd Google \u7f51\u7ad9\u7ba1\u7406\u5458\u6307\u5357\u7684\u60e9\u7f5a\uff0c\u7f51\u7ad9\u4e5f\u53ef\u80fd\u4f1a\u4ee5\u624b\u52a8\u64cd\u4f5c\u7684\u5f62\u5f0f\u88ab\u53d6\u6d88\u7d22\u5f15\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as: Delisting<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Direct Traffic<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728 Google Analytics \u4e2d\uff0c\u901a\u8fc7\u76f4\u63a5\u5728\u6d4f\u89c8\u5668\u4e2d\u8f93\u5165 URL \u6216\u5355\u51fb\u4e66\u7b7e\u76f4\u63a5\u5bfc\u822a\u5230\u7ad9\u70b9\u7684\u7528\u6237\u79f0\u4e3a\u76f4\u63a5\u6d41\u91cf\u3002 Google \u8fd8\u4f1a\u5c06\u5176\u65e0\u6cd5\u8bc6\u522b\u7684\u4efb\u4f55\u6d41\u91cf\u6765\u6e90\u7eb3\u5165\u76f4\u63a5\u6d41\u91cf\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"directory\">Directory<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f51\u7ad9\u5217\u8868\uff0c\u901a\u5e38\u6309\u76f8\u5173\u7c7b\u522b\u5206\u9694\u5e76\u7531\u4eba\u5de5\u7f16\u8f91\u7ef4\u62a4\u3002 \u6839\u636e\u76ee\u5f55\u7684\u4e0d\u540c\uff0c\u6536\u5f55\u53ef\u80fd\u662f\u514d\u8d39\u7684\uff0c\u4e5f\u53ef\u80fd\u662f\u4ed8\u8d39\u7684\u3002 \u8fc7\u53bb\uff0c\u6765\u81ea\u76ee\u5f55\u7684\u94fe\u63a5\u53d7\u5230\u9ad8\u5ea6\u8ffd\u6367\uff08\u4f8b\u5982 DMOZ\uff09\uff0c\u5bfc\u81f4\u8fd9\u79cd\u94fe\u63a5\u5efa\u8bbe\u7684\u5e7f\u6cdb\u6ee5\u7528\u548c\u6574\u4f53\u8d2c\u503c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as: Web Directory, Link Directory<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"disavow\">Disavow<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u635f\u5bb3\u60a8\u7684\u6392\u540d &#8211; \u5e76\u4e14\u6ca1\u6709\u80fd\u529b\u51fa\u4e8e\u6b63\u5f53\u7406\u7531\u5c06\u5176\u5220\u9664\uff08\u4f8b\u5982\uff0c\u94fe\u63a5\u5b58\u5728\u4e8e\u60a8\u65e0\u6cd5\u63a7\u5236\u7684\u7f51\u7ad9\u4e0a\uff09 &#8211; \u60a8\u53ef\u4ee5\u4f7f\u7528 Google \u7684 Disavow Tool \u5de5\u5177\u544a\u8bc9 Google \u5ffd\u7565\u8fd9\u4e9b\u94fe\u63a5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"dmoz\">DMOZ<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f00\u653e\u76ee\u5f55\u9879\u76ee\u3002 \u8fd9\u4e2a\u4eba\u5de5\u7f16\u8f91\u7684\u7f51\u7ad9\u76ee\u5f55\u4e8e 1998 \u5e74 6 \u6708 5 \u65e5\u63a8\u51fa\uff0c\u5e76\u4e8e 2017 \u5e74 3 \u6708 17 \u65e5\u5173\u95ed\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"do-follow\">Do-follow<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u4f7f\u7528\u201cnofollow\u201d\u5c5e\u6027\u7684\u94fe\u63a5\u3002 \u6362\u53e5\u8bdd\u8bf4\uff0c\u4e00\u4e2a\u94fe\u63a5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"domain\">Domain<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f51\u7ad9\u5730\u5740\u2014\u2014\u901a\u5e38\u4ee5 .com\u3001.org \u6216 .net \u7b49\u6269\u5c55\u540d\u7ed3\u5c3e\u3002 \u4f8b\u5982\uff1awww.searchenginejournal.com \u662f\u8be5\u7f51\u7ad9\u7684\u57df\u540d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Domain Age<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u57df\u6ce8\u518c\u65e5\u671f\u5230\u5f53\u524d\u65e5\u671f\u79f0\u4e3a\u57df\u5e74\u9f84\u3002 \u4f8b\u5982\uff0cSearch Engine Journal \u6ce8\u518c\u4e8e 2003 \u5e74 6 \u6708 10 \u65e5\uff0c\u56e0\u6b64\u5b83\u5177\u6709\u663e\u7740\u7684\u57df\u540d\u5e74\u9f84\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u66fe\u6709\u4eba\u8ba4\u4e3a\uff0c\u66f4\u5927\u7684\u57df\u5e74\u9f84\u8d4b\u4e88\u4e86\u57df\u66f4\u5927\u7684\u6743\u5a01\uff0c\u4f46\u8fd9\u79cd\u5c06\u57df\u5e74\u9f84\u4f5c\u4e3a\u5bf9\u6392\u540d\u7684\u5f71\u54cd\u7684\u60f3\u6cd5\u5df2\u88ab\u9a73\u56de\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"domain-authority\">Domain Authority<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7f51\u7ad9\u7684\u6574\u4f53\u201c\u5b9e\u529b\u201d\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u800c\u5efa\u7acb\uff0c\u53ef\u4ee5\u5e2e\u52a9\u65b0\u9875\u9762\u5feb\u901f\u6392\u540d\uff0c\u751a\u81f3\u5728\u8be5\u5185\u5bb9\u83b7\u5f97\u94fe\u63a5\u6216\u53c2\u4e0e\u5ea6\u4e4b\u524d\u3002<\/li><li>\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u8f6f\u4ef6\u516c\u53f8 Moz \u4f7f\u7528 0-100 \u4e4b\u95f4\u7684\u5206\u6570\u6765\u9884\u6d4b\u7f51\u7ad9\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u6392\u540d\u7684\u80fd\u529b\u3002<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/search-authority\/\">The Three Pillars of SEO: Authority, Relevance, and Trust<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Domain History<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4efb\u4f55\u6d3b\u52a8\uff0c\u5305\u62ec\u4ee5\u524d\u5efa\u7acb\u5728\u57df\u4e0a\u7684\u53cd\u5411\u94fe\u63a5\u548c\u7f51\u7ad9\uff0c\u90fd\u79f0\u4e3a\u57df\u5386\u53f2\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u67d0\u4e2a\u57df\u4e0a\u7684\u5148\u524d\u7f51\u7ad9\u53d7\u5230\u5904\u7f5a\uff0c\u8fd9\u5c06\u7ee7\u7eed\u9644\u52a0\u5230\u8be5\u57df\u5e76\u7ed9\u65b0\u6240\u6709\u8005\u5e26\u6765\u95ee\u9898\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5efa\u8bae\u60a8\u5728\u8d2d\u4e70\u57df\u540d\u4e4b\u524d\u59cb\u7ec8\u68c0\u67e5\u57df\u540d\u5386\u53f2\u8bb0\u5f55\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"doorway-page\">Doorway Page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u7279\u5b9a\u5173\u952e\u5b57\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u6392\u540d\u800c\u521b\u5efa\u7684\u7f51\u9875\uff0c\u4ec5\u7528\u4e8e\u5c06\u70b9\u51fb\u8be5\u9875\u9762\u7684\u7528\u6237\u91cd\u5b9a\u5411\u5230\u4e0d\u540c\u7684\u7f51\u7ad9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"duckduckgo\">DuckDuckGo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a\u6210\u7acb\u4e8e 2008 \u5e74 9 \u6708 28 \u65e5\u7684\u641c\u7d22\u5f15\u64ce\u3002\u5b83\u7ecf\u5e38\u56e0\u5176\u9ad8\u5ea6\u5173\u6ce8\u7528\u6237\u9690\u79c1\u548c\u7f3a\u4e4f\u8fc7\u6ee4\u6c14\u6ce1\uff08\u641c\u7d22\u4e2a\u6027\u5316\uff09\u800c\u53d7\u5230\u79f0\u8d5e\u3002 DuckDuckGo \u4f9d\u9760 400 \u591a\u4e2a\u6765\u6e90\u6765\u63d0\u4f9b\u5176\u641c\u7d22\u7ed3\u679c\uff0c\u5305\u62ec\u5782\u76f4\u641c\u7d22\u5f15\u64ce\u3001\u81ea\u5df1\u7684\u722c\u866b\u3001DuckDuckBot\u3001Bing \u548c Yandex\u3002 2016 \u5e74\uff0c\u5728 DuckDuckGo \u4e0a\u8fdb\u884c\u4e86 40 \u4ebf\u6b21\u641c\u7d22\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"duplicate-content\">Duplicate Content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u4e00\u4e2a\u7f51\u9875\u4e0a\u5305\u542b\u7684\u5927\u91cf\u5185\u5bb9\u4e0e\u540c\u4e00\u7f51\u7ad9\u6216\u5b8c\u5168\u4e0d\u540c\u7f51\u7ad9\u4e0a\u5176\u4ed6\u5730\u65b9\u7684\u5185\u5bb9\u5339\u914d\u6216\u6781\u5176\u76f8\u4f3c\u65f6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"dwell-time\">Dwell Time<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ece\u7528\u6237\u70b9\u51fb\u641c\u7d22\u7ed3\u679c\u5230\u4ece\u7f51\u7ad9\u8fd4\u56de\u5230 SERP \u4e4b\u95f4\u7ecf\u8fc7\u7684\u65f6\u95f4\u91cf\u3002 \u505c\u7559\u65f6\u95f4\u77ed\uff08\u4f8b\u5982\uff0c\u5c11\u4e8e 5 \u79d2\uff09\u53ef\u80fd\u662f\u641c\u7d22\u5f15\u64ce\u4f4e\u8d28\u91cf\u5185\u5bb9\u7684\u6307\u6807\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"e\">E<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">E-A-T<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.searchenginejournal.com\/google-eat\/what-is-it\/\">Expertise, Authoritativeness, and Trustworthiness<\/a>&nbsp;\u4e13\u4e1a\u77e5\u8bc6\u3001\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u8d56\u6027\u662f\u4e00\u4e2a\u53d6\u81ea Google \u641c\u7d22\u8d28\u91cf\u8bc4\u4f30\u5458\u6307\u5357\u7684\u6982\u5ff5\uff0c\u540e\u6765\u88ab\u79f0\u4e3a E-A-T\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-A-T \u4ee3\u8868 Google \u7528\u6765\u786e\u5b9a\u5185\u5bb9\u8d28\u91cf\u7684\u4fe1\u53f7\uff0c\u4f46\u5b83\u4e0d\u662f\u76f4\u63a5\u7684\u6392\u540d\u56e0\u7d20\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google \u5df2\u627f\u8bfa\u963b\u6b62\u865a\u5047\u4fe1\u606f\u7684\u4f20\u64ad\uff0c\u5c24\u5176\u662f\u6765\u81ea\u91d1\u878d\u6216\u5065\u5eb7\u7b49\u5728 Your Money Your Life (YMYL) \u9886\u57df\u8fd0\u8425\u7684\u4efb\u4f55\u7f51\u7ad9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u201ce-commerce\">E-commerce<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ea7\u54c1\u7684\u4e70\u5356\uff0c\u5168\u90e8\u5728\u7f51\u4e0a\u8fdb\u884c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.searchenginejournal.com\/seo-guide-to-ecommerce\/162353\/\">A Step-By-Step Guide to SEO for E-Commerce Websites<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"editorial-link\">Editorial Link<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7531\u4e00\u4e2a\u7f51\u7ad9\u63d0\u4f9b\u7ed9\u53e6\u4e00\u4e2a\u7f51\u7ad9\u7684\u94fe\u63a5\uff0c\u800c\u6536\u4ef6\u4eba\u6ca1\u6709\u8981\u6c42\u6216\u4ed8\u8d39\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4fd7\u79f0\uff1a\u81ea\u7136\u94fe\u63a5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">.edu Links<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u6559\u80b2\u4e3a\u91cd\u70b9\u7684\u673a\u6784\u62e5\u6709 .edu \u7684\u9876\u7ea7\u57df (TLD)\u3002 \u4f8b\u5982\uff0cstanford.edu\u3002 \u6765\u81ea\u6b64\u7c7b\u7ad9\u70b9\u7684\u94fe\u63a5\u79f0\u4e3a .edu \u94fe\u63a5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7ed3\u679c\uff0c\u94fe\u63a5\u6784\u5efa\u8005\u4ee5 .edu \u94fe\u63a5\u4e3a\u76ee\u6807\uff0c\u76f4\u5230\u8bb8\u591a\u9c9c\u4e3a\u4eba\u77e5\u7684 .edu \u7f51\u7ad9\u88ab Google \u8d2c\u503c\uff0c\u94fe\u63a5\u7684\u4efb\u4f55\u597d\u5904\u90fd\u88ab\u5ffd\u7565\u4e86\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"engagement-metrics\u201c\">Engagement Metrics<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8861\u91cf\u7528\u6237\u5982\u4f55\u4e0e\u7f51\u9875\u548c\u5185\u5bb9\u4ea4\u4e92\u7684\u65b9\u6cd5\u3002 \u53c2\u4e0e\u5ea6\u6307\u6807\u7684\u793a\u4f8b\u5305\u62ec\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u70b9\u51fb\u7387<br>\u5151\u6362\u7387<br>\u8df3\u51fa\u7387<br>\u9875\u9762\/\u7ad9\u70b9\u505c\u7559\u65f6\u95f4<br>\u65b0\u8bbf\u5ba2\u4e0e\u56de\u8bbf\u8bbf\u5ba2<br>\u9891\u7387\u548c\u65b0\u8fd1\u5ea6<br>\u505c\u7559\u65f6\u95f4<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"entities\">Entities<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eba\u3001\u5730\u70b9\u3001\u7ec4\u7ec7\u3001\u7f51\u7ad9\u3001\u4e8b\u4ef6\u3001\u56e2\u4f53\u3001\u4e8b\u5b9e\u548c\u5176\u4ed6\u4e8b\u7269\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also see: Knowledge Graph<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"external-link\">External Link<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bf7\u53c2\u9605\uff1a\u51fa\u7ad9\u94fe\u63a5<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"f\">F<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"featured-snippet\">Featured Snippet<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u67d0\u4e9b\u67e5\u8be2\uff0c\u901a\u5e38\u662f\u95ee\u9898\uff08\u5373\u8c01\/\u4ec0\u4e48\/\u5728\u54ea\u91cc\/\u4f55\u65f6\/\u4e3a\u4ec0\u4e48\/\u5982\u4f55\uff09\uff0c\u8c37\u6b4c\u6709\u65f6\u4f1a\u5728\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u4e0a\u65b9\u663e\u793a\u4e00\u4e2a\u7279\u6b8a\u5757\u3002 \u6b64\u6846\u5305\u542b\u6458\u8981\uff08\u4ee5\u6bb5\u843d\u3001\u5217\u8868\u3001\u8868\u683c\u6216\u89c6\u9891\u7684\u5f62\u5f0f\uff09\uff0c\u4ee5\u53ca\u53d1\u5e03\u65e5\u671f\u3001\u9875\u9762\u6807\u9898\u3001\u6307\u5411\u7b54\u6848\u6765\u6e90\u7f51\u9875\u7684\u94fe\u63a5\u548c URL\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as: Position Zero.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.searchenginejournal.com\/google-featured-snippets-guide\/351272\/\">Optimize Your Site for Featured Snippets<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"findability\">Findability<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5185\u90e8\uff08\u7528\u6237\uff09\u548c\u5916\u90e8\uff08\u901a\u8fc7\u641c\u7d22\u5f15\u64ce\uff09\u53d1\u73b0\u7f51\u7ad9\u5185\u5bb9\u7684\u96be\u6613\u7a0b\u5ea6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">First Link Priority<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5185\u90e8\u94fe\u63a5\u7684\u4e00\u4e2a\u6982\u5ff5\u662f\uff0c\u5982\u679c\u7f51\u9875\u4e0a\u6709\u4e24\u4e2a\u6307\u5411\u540c\u4e00\u9875\u9762\u7684\u94fe\u63a5\uff0cGoogle \u4f1a\u4ee5\u4e0d\u540c\u7684\u65b9\u5f0f\u5904\u7406\u94fe\u63a5\u3002 \u4eba\u4eec\u8ba4\u4e3a Google \u4f1a\u8ba4\u4e3a\u7b2c\u4e00\u4e2a\u94fe\u63a5\u4e2d\u7684\u951a\u6587\u672c\u5177\u6709\u66f4\u5927\u7684\u5f71\u54cd\u529b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6ca1\u6709\u660e\u786e\u7684\u8bc1\u636e\u8868\u660e Google \u5982\u4f55\u5904\u7406\u9875\u9762\u4e0a\u7684\u76f8\u540c\u94fe\u63a5\u3002 \u5728\u5411\u9875\u9762\u6dfb\u52a0\u94fe\u63a5\u65f6\uff0c\u5efa\u8bae\u4ee5\u7528\u6237\u4e3a\u5148\uff0c\u5e76\u5c06\u94fe\u63a5\u5e94\u7528\u4e8e\u76f8\u5173\u7684\u951a\u6587\u672c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"footer-link\">Footer Link<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u51fa\u73b0\u5728\u7f51\u7ad9\u5e95\u90e8\uff08\u6216\u201c\u9875\u811a\u201d\uff09\u7684\u94fe\u63a5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">See: Website Navigation<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Freshness<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b0\u9c9c\u5ea6\u662f\u6307\u5728\u7ebf\u53d1\u5e03\u5185\u5bb9\u7684\u5e74\u9f84\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8003\u8651\u5230\u67d0\u4e9b\u56e0\u7d20\uff0cGoogle \u4f1a\u4f18\u5148\u8003\u8651\u67d0\u4e9b\u5229\u57fa\u5e02\u573a\u4e2d\u7684\u65b0\u9c9c\u5185\u5bb9\u3002 \u4f8b\u5982\uff0c\u4e0e COVID \u516c\u544a\u6216\u4f53\u80b2\u8d5b\u4e8b\u7ed3\u679c\u76f8\u5173\u7684\u641c\u7d22\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Query Deserves Freshness (QDF) \u662f Google \u7b97\u6cd5\u7684\u4e00\u90e8\u5206\uff0c\u7528\u4e8e\u786e\u5b9a\u67e5\u8be2\u4f55\u65f6\u5e94\u663e\u793a\u6700\u65b0\u4fe1\u606f\uff0c\u5c24\u5176\u662f\u5728\u7a81\u53d1\u65b0\u95fb\u3001\u91cd\u590d\u4e8b\u4ef6\u3001\u4fe1\u606f\u67e5\u8be2\u548c\u4ea7\u54c1\u67e5\u8be2\u4e2d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"g\">G<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google\">Google<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7531\u62c9\u91cc\u4f69\u5947\u548c\u8c22\u5c14\u76d6\u5e03\u6797\u4e8e 1998 \u5e74 9 \u6708\u521b\u7acb\u7684\u641c\u7d22\u5f15\u64ce\u3002\u8c37\u6b4c\u6807\u5fd7\u7740\u4e0e\u4eba\u5de5\u7f16\u8f91\u7684\u7f51\u7edc\u76ee\u5f55\u7684\u5f7b\u5e95\u80cc\u79bb\uff0c\u5b83\u4f9d\u9760\u7f51\u7edc\u722c\u866b\u6280\u672f\u548c\u590d\u6742\u7684\u7b97\u6cd5\u6765\u5206\u6790\u8d85\u94fe\u63a5\u6a21\u5f0f\u4ee5\u5bf9\u7f51\u7ad9\u8fdb\u884c\u6392\u540d\u3002 \u8c37\u6b4c\u662f\u4e16\u754c\u4e0a\u51e0\u4e4e\u6bcf\u4e2a\u56fd\u5bb6\u6700\u5e38\u7528\u7684\u641c\u7d22\u5f15\u64ce\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google-analytics\">Google Analytics<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a\u514d\u8d39\u7684\u7f51\u7edc\u5206\u6790\u7a0b\u5e8f\uff0c\u53ef\u7528\u4e8e\u8ddf\u8e2a\u53d7\u4f17\u884c\u4e3a\u3001\u6d41\u91cf\u83b7\u53d6\u6765\u6e90\u3001\u5185\u5bb9\u6027\u80fd\u7b49\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visit:&nbsp;<a href=\"https:\/\/analytics.google.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Google Analytics<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google-bomb\">Google Bomb<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u79cd\u65e8\u5728\u4f7f\u7f51\u7ad9\u5728\u4ee4\u4eba\u60ca\u8bb6\u6216\u6709\u4e89\u8bae\u7684\u641c\u7d22\u8bcd\u7ec4\u4e2d\u6392\u540d\u7b2c\u4e00\u7684\u505a\u6cd5\u3002 \u8fd9\u662f\u901a\u8fc7\u5c06\u5927\u91cf\u7f51\u7ad9\u94fe\u63a5\u5230\u5177\u6709\u7279\u5b9a\u951a\u6587\u672c\u7684\u7279\u5b9a\u7f51\u9875\u6765\u5e2e\u52a9\u5b83\u5bf9\u8be5\u8bcd\u8fdb\u884c\u6392\u540d\u6765\u5b9e\u73b0\u7684.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u5982\uff0c2003 \u5e74\uff0c\u4e54\u6cbb\u00b7W\u00b7\u5e03\u4ec0\u603b\u7edf\u7684\u767d\u5bab\u7b80\u5386\u5728\u201c\u60b2\u60e8\u5931\u8d25\u201d\u7684\u641c\u7d22\u4e2d\u6392\u540d\u7b2c\u4e00\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"googlebot\">Googlebot<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google \u7528\u4e8e\u67e5\u627e\u65b0\u7f51\u7ad9\u548c\u7f51\u9875\u5e76\u5c06\u5176\u6dfb\u52a0\u5230\u5176\u7d22\u5f15\u4e2d\u7684\u7f51\u7edc\u6293\u53d6\u7cfb\u7edf\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google-dance\">Google Dance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ece 2002 \u5e74\u5f00\u59cb\u4f7f\u7528\u7684\u672f\u8bed\uff0c\u7528\u4e8e\u8868\u793a Google \u5927\u7ea6\u6bcf\u6708\u66f4\u65b0\u5176\u641c\u7d22\u7d22\u5f15\u7684\u52a8\u8361\u65f6\u671f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google-hummingbird\">Google Hummingbird<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">2013 \u5e74 9 \u6708\u6b63\u5f0f\u516c\u5e03\u7684\u4e00\u79cd Google \u641c\u7d22\u7b97\u6cd5\uff0c\u4f7f\u7528\u4e86\u4e00\u4e2a\u6708\u3002 Hummingbird \u7684\u76ee\u7684\u662f\u66f4\u597d\u5730\u7406\u89e3\u67e5\u8be2\u7684\u5b8c\u6574\u4e0a\u4e0b\u6587\uff08\u5373\u8bed\u4e49\u641c\u7d22\uff09\uff0c\u800c\u4e0d\u662f\u67d0\u4e9b\u5173\u952e\u5b57\uff0c\u4ee5\u4fbf\u63d0\u4f9b\u66f4\u597d\u7684\u7ed3\u679c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.searchenginejournal.com\/google-algorithm-history\/hummingbird-update\/\">How the Google Hummingbird Update Changed Search<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google-panda-algorithm\">Google Panda Algorithm<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u521d\u4e8e 2011 \u5e74 2 \u6708\u63a8\u51fa\u7684\u4e00\u9879\u91cd\u5927 Google \u7b97\u6cd5\u66f4\u65b0\uff0c\u968f\u540e\u8fdb\u884c\u4e86\u8bb8\u591a\u540e\u7eed\u66f4\u65b0\u3002 Google Panda \u7684\u76ee\u6807\u662f\u964d\u4f4e\u901a\u5e38\u7531\u201c\u5185\u5bb9\u519c\u573a\u201d\u5236\u4f5c\u7684\u4f4e\u4ef7\u503c\u5185\u5bb9\u7684\u53ef\u89c1\u5ea6\u3002 2016 \u5e74\uff0c\u718a\u732b\u6210\u4e3a\u8c37\u6b4c\u6838\u5fc3\u6392\u540d\u7b97\u6cd5\u7684\u4e00\u90e8\u5206\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.searchenginejournal.com\/google-algorithm-history\/panda-update\/\">A Complete Guide to the Google Panda Update<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google-penguin-algorithm\">Google Penguin Algorithm<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8c37\u6b4c\u7684\u4e3b\u8981\u7b97\u6cd5\u4e8e 2012 \u5e74 4 \u6708\u63a8\u51fa\uff0c\u968f\u540e\u8fdb\u884c\u4e86\u4e00\u7cfb\u5217\u66f4\u65b0\u548c\u5237\u65b0\u3002 Penguin \u7684\u76ee\u6807\u662f\u964d\u4f4e\u8fc7\u5ea6\u4f18\u5316\u7f51\u7ad9\u6216\u8fc7\u5ea6\u6ee5\u7528\u67d0\u4e9b\u5783\u573e\u90ae\u4ef6\u7b56\u7565\uff08\u4f8b\u5982\uff0c\u6784\u5efa\u4f4e\u8d28\u91cf\u94fe\u63a5\u3001\u5173\u952e\u5b57\u586b\u5145\uff09\u7684\u7f51\u7ad9\u7684\u53ef\u89c1\u6027\u3002 2016 \u5e74\uff0c\u4f01\u9e45\u4f5c\u4e3a\u8c37\u6b4c\u6838\u5fc3\u7b97\u6cd5\u7684\u4e00\u90e8\u5206\u5f00\u59cb\u5b9e\u65f6\u8fd0\u884c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.searchenginejournal.com\/google-algorithm-history\/penguin-update\/\">A Complete Guide to the Google Penguin Algorithm Update<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google-pigeon-update\">Google Pigeon Update<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8c37\u6b4c\u7684\u4e3b\u8981\u7b97\u6cd5\u4e8e 2012 \u5e74 4 \u6708\u63a8\u51fa\uff0c\u968f\u540e\u8fdb\u884c\u4e86\u4e00\u7cfb\u5217\u66f4\u65b0\u548c\u5237\u65b0\u3002 Penguin \u7684\u76ee\u6807\u662f\u964d\u4f4e\u8fc7\u5ea6\u4f18\u5316\u7f51\u7ad9\u6216\u8fc7\u5ea6\u6ee5\u7528\u67d0\u4e9b\u4f5c\u5f0a\u7b56\u7565\uff08\u4f8b\u5982\uff0c\u6784\u5efa\u4f4e\u8d28\u91cf\u94fe\u63a5\u3001\u5173\u952e\u5b57\u586b\u5145\uff09\u7684\u7f51\u7ad9\u7684\u53ef\u89c1\u6027\u3002 2016 \u5e74\uff0c\u4f01\u9e45\u4f5c\u4e3a\u8c37\u6b4c\u6838\u5fc3\u7b97\u6cd5\u7684\u4e00\u90e8\u5206\u5f00\u59cb\u5b9e\u65f6\u8fd0\u884c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.searchenginejournal.com\/google-algorithm-history\/pigeon-update\/\">How the Google Pigeon Update Changed Local Search Results<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google-rankbrain\">Google RankBrain<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">2015 \u5e74 10 \u6708\u6b63\u5f0f\u5f15\u5165\u4e86\u4e00\u9879\u91cd\u5927\u7684 Google \u7b97\u6cd5\u66f4\u6539\uff0c\u5c3d\u7ba1\u5728\u6b64\u4e4b\u524d\u5b83\u5df2\u7ecf\u8fdb\u884c\u4e86\u51e0\u4e2a\u6708\u7684\u6d4b\u8bd5\u3002 \u501f\u52a9 RankBrain\uff0cGoogle \u5c06\u673a\u5668\u5b66\u4e60\u6dfb\u52a0\u5230\u5176\u7b97\u6cd5\u4e2d\uff0c\u5e76\u88ab\u79f0\u4e3a\u7b2c\u4e09\u91cd\u8981\u7684\u6392\u540d\u4fe1\u53f7\u3002 2016 \u5e74 6 \u6708\uff0c\u6709\u6d88\u606f\u79f0 RankBrain \u53c2\u4e0e\u4e86\u6bcf\u4e00\u4e2a\u67e5\u8be2\uff0c\u5e76\u5bf9\u6392\u540d\u4ea7\u751f\u4e86\u5f71\u54cd\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.searchenginejournal.com\/google-algorithm-history\/rankbrain\/\">A Complete Guide to the Google RankBrain Algorithm<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google-sandbox\">Google Sandbox<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a\u7406\u8bba\u4e0a\u548c\u4e89\u8bba\u8fc7\uff08\u4f46\u4ece\u672a\u88ab\u8c37\u6b4c\u8bc1\u5b9e\uff09\u7684\u201c\u7b49\u5f85\u671f\u201d\uff0c\u5b83\u963b\u6b62\u65b0\u7f51\u7ad9\u770b\u5230\u4ed6\u4eec\u4f18\u5316\u5de5\u4f5c\u7684\u5168\u90e8\u597d\u5904\u3002 \u901a\u5e38\uff0c\u8fd9\u79cd\u5f71\u54cd\u6700\u5e38\u51fa\u73b0\u5728\u9488\u5bf9\u7ade\u4e89\u6027\u5173\u952e\u5b57\u7684\u65b0\u7f51\u7ad9\u4e2d\uff0c\u5e76\u4e14\u53ea\u6709\u5728\u7f51\u7ad9\u83b7\u5f97\u8db3\u591f\u7684\u6743\u9650\u65f6\u624d\u80fd\u514b\u670d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google-search-console\">Google Search Console<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google \u7684 Search Console \u63d0\u4f9b\u4e86\u4e00\u4e9b\u6709\u7528\u7684\u529f\u80fd\uff0c\u5305\u62ec\u76d1\u63a7\u7f51\u7ad9\u7684\u7d22\u5f15\u9519\u8bef\u548c\u7f51\u7ad9\u901f\u5ea6\u7684\u80fd\u529b\u3002 \u8fd9\u4e9b\u9875\u9762\u8fd8\u7528\u4e8e\u4f20\u8fbe\u624b\u52a8\u64cd\u4f5c\u901a\u77e5<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.searchenginejournal.com\/google-search-console-guide\/209318\/\">A Complete Guide to the Google Search Console<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Google Search Quality Rater Guidelines<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google \u5728\u624b\u52a8\u5ba1\u67e5\u7f51\u7ad9\u65f6\u4f7f\u7528\u5176\u5185\u90e8\u8d28\u91cf\u8bc4\u4f30\u5458\u7684\u6307\u5357\u6587\u6863\u6765\u53c2\u8003\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u521d\u7684\u5185\u90e8\u6587\u4ef6\u662f\u4fdd\u5bc6\u7684\uff0c\u7136\u540e\u8c37\u6b4c\u5728\u7f51\u4e0a\u516c\u5f00\u53d1\u5e03\u4e86\u641c\u7d22\u8d28\u91cf\u8bc4\u4f30\u6307\u5357\uff0c\u8be5\u6307\u5357\u4f1a\u4e0d\u65f6\u66f4\u65b0\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6587\u6863\u4e2d\u7684\u4fe1\u606f\u662f\u521b\u5efa\u4f18\u8d28\u5185\u5bb9\u7684\u6307\u5357\uff0c\u5e76\u4f53\u73b0\u4e86 E-A-T \u7684\u6982\u5ff5\u3002 \u8be5\u6307\u5357\u4e0d\u662f\u4efb\u4f55\u76f4\u63a5\u6392\u540d\u56e0\u7d20\u7684\u5217\u8868\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google-trends\">Google Trends<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a\u7f51\u7ad9\uff0c\u60a8\u53ef\u4ee5\u5728\u5176\u4e2d\u63a2\u7d22\u6709\u5173\u6700\u65b0\u641c\u7d22\u8d8b\u52bf\u3001\u6545\u4e8b\u548c\u4e3b\u9898\u7684\u6570\u636e\u53ef\u89c6\u5316\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visit:&nbsp;<a href=\"https:\/\/trends.google.com\/trends\/\" rel=\"noreferrer noopener\" target=\"_blank\">Google Trends<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.searchenginejournal.com\/google-trends-seo\/226809\/\">10 Ways to Use Google Trends for Better SEO<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google-webmaster-guidelines\">Google Webmaster Guidelines<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google \u5173\u4e8e\u826f\u597d\u7f51\u7ad9\u4f18\u5316\u505a\u6cd5\u4ee5\u53ca\u53ef\u80fd\u5bfc\u81f4\u624b\u52a8\u64cd\u4f5c\u7684\u201c\u975e\u6cd5\u201d\u505a\u6cd5\u7684\u6307\u5357\u3002 \u7b80\u5355\u5730\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u7528\u6237\u800c\u4e0d\u662f\u641c\u7d22\u5f15\u64ce\u5236\u4f5c\u72ec\u7279\u3001\u6709\u4ef7\u503c\u548c\u5f15\u4eba\u5165\u80dc\u7684\u7f51\u7ad9\u548c\u7f51\u9875\u3002<br>\u907f\u514d\u6b3a\u9a97\u7528\u6237\u4e14\u4ec5\u7528\u4e8e\u63d0\u9ad8\u641c\u7d22\u6392\u540d\u7684\u6280\u5de7\u548c\u6280\u672f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769?hl=en\" rel=\"noreferrer noopener\" target=\"_blank\">Google Webmaster Guidelines<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">.gov Links<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u653f\u5e9c\u7ec4\u7ec7\u62e5\u6709 .gov \u7684\u9876\u7ea7\u57df (TLD)\u3002 \u4f8b\u5982\uff0cusa.gov\u3002 \u6765\u81ea\u6b64\u7c7b\u7f51\u7ad9\u7684\u94fe\u63a5\u79f0\u4e3a .gov \u94fe\u63a5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ea\u6709\u7f8e\u56fd\u7684\u653f\u5e9c\u5b9e\u4f53\u624d\u80fd\u7533\u8bf7\u5e76\u83b7\u5f97 .gov TLD\u3002 \u5176\u4ed6\u56fd\u5bb6\/\u5730\u533a\u6709\u81ea\u5df1\u7684\u7279\u5b9a\u56fd\u5bb6\/\u5730\u533a\u7248\u672c\uff0c\u4f8b\u5982 .gov.uk\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u653f\u5e9c TLD \u57df\u662f\u53d7\u4e25\u683c\u76d1\u7ba1\u4e14\u503c\u5f97\u4fe1\u8d56\u7684\u4fe1\u606f\u6765\u6e90\u3002 \u56e0\u6b64\uff0c\u6765\u81ea .gov \u57df\u7684\u94fe\u63a5\u88ab\u8ba4\u4e3a\u5177\u6709\u91cd\u8981\u4ef7\u503c\uff0c\u5e76\u4e14\u5df2\u6210\u4e3a\u94fe\u63a5\u4f5c\u5f0a\u7684\u76ee\u6807\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gray-hat\">Gray Hat<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u9075\u5faa Google \u7f51\u7ad9\u7ba1\u7406\u5458\u6307\u5357\u7684\u6280\u672f\u4e4b\u95f4\u5b58\u5728\u6240\u8c13\u7684\u201c\u7070\u8272\u201d\u533a\u57df\uff0c\u4f46\u968f\u540e\u6dfb\u52a0\u4e86\u4e00\u4e2a\u7a0d\u5fae\u6539\u53d8\u89c4\u5219\u7684\u5143\u7d20\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"guest-blogging\">Guest Blogging<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u79cd\u6d41\u884c\u7684\u94fe\u63a5\u6784\u5efa\u7b56\u7565\uff0c\u6d89\u53ca\u4e3a\u5176\u4ed6\u7f51\u7ad9\u64b0\u5199\u5185\u5bb9\u4ee5\u6362\u53d6\u6307\u5411\u60a8\u81ea\u5df1\u9875\u9762\u7684\u53cd\u5411\u94fe\u63a5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as: Guest Posting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h\">H<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Heading<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.searchenginejournal.com\/ranking-factors\/html-heading-tags-h2-h6\/\">HTML heading tags<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HTML \u6807\u9898\u6807\u7b7e (H1-H6) \u6839\u636e\u91cd\u8981\u6027\u5c06\u5185\u5bb9\u5206\u6210\u591a\u4e2a\u90e8\u5206\uff0c\u5176\u4e2d H1 \u6700\u91cd\u8981\uff0cH6 \u6700\u4e0d\u91cd\u8981\u3002 \u6807\u9898\u6807\u7b7e\u5e94\u8be5\u81ea\u7136\u5730\u4f7f\u7528\uff0c\u5e76\u4e14\u5e94\u8be5\u5728\u76f8\u5173\u7684\u5730\u65b9\u5305\u542b\u60a8\u7684\u76ee\u6807\u5173\u952e\u5b57\uff0c\u56e0\u4e3a\u8fd9\u6837\u505a\u53ef\u80fd\u4f1a\u5e26\u6765\u5c0f\u7684 SEO \u597d\u5904\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Headline<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a H1 \u6807\u7b7e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Head Term<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5177\u6709\u9ad8\u641c\u7d22\u91cf\u7684\u70ed\u95e8\u5173\u952e\u5b57\uff0c\u901a\u5e38\u96be\u4ee5\u83b7\u53d6\u6392\u540d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as: Head Keyword, Short-Tail<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hidden Text<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4efb\u4f55\u7528\u6237\u770b\u4e0d\u5230\u7684\u6587\u672c\uff0c\u65e8\u5728\u901a\u8fc7\u52a0\u8f7d\u5177\u6709\u5185\u5bb9\u4e30\u5bcc\u7684\u5173\u952e\u5b57\u548c\u526f\u672c\u7684\u7f51\u9875\u6765\u64cd\u7eb5\u641c\u7d22\u6392\u540d\u3002 \u8fd9\u79cd\u6280\u672f\u8fdd\u53cd\u4e86 Google \u7684\u7f51\u7ad9\u7ba1\u7406\u5458\u6307\u5357\uff0c\u53ef\u80fd\u4f1a\u5bfc\u81f4\u624b\u52a8\u64cd\u4f5c\u3002 \u4f8b\u5982\uff0c\u6dfb\u52a0\u5982\u4e0b\u6587\u672c\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u592a\u5c0f\u4e86\uff0c\u65e0\u6cd5\u9605\u8bfb\u3002<br>\u4e0e\u80cc\u666f\u989c\u8272\u76f8\u540c\u3002<br>\u4f7f\u7528 CSS \u5c06\u6587\u672c\u63a8\u9001\u5230\u5c4f\u5e55\u5916\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hilltop Algorithm<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u53d7 HITS \u7b97\u6cd5\u7684\u5f71\u54cd\uff0c\u5e76\u4e8e 2003 \u5e74\u6dfb\u52a0\u5230 Google \u7684\u7b97\u6cd5\u4e2d\uff0cHilltop \u5c06\u201c\u4e13\u5bb6\u201d\u72b6\u6001\u5206\u914d\u7ed9\u53d1\u5e03\u7684\u6709\u5173\u7279\u5b9a\u4e3b\u9898\u7684\u67d0\u4e9b\u7f51\u7ad9\u6216\u7f51\u9875\uff0c\u8fd9\u4e9b\u7f51\u7ad9\u6216\u7f51\u9875\u4e5f\u94fe\u63a5\u5230\u6709\u5173\u8be5\u4e3b\u9898\u7684\u975e\u9644\u5c5e\u9875\u9762\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Hilltop: A Search Engine based on Expert Documents (Krishna Bharat &amp; George Mihaila)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">HITS Algorithm<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hyperlink-Induced Topic Search \u662f\u4e00\u79cd\u94fe\u63a5\u5206\u6790\u7b97\u6cd5\uff0c\u5b83\u4e0d\u4ec5\u6839\u636e\u5185\u5bb9\u548c\u5165\u7ad9\u94fe\u63a5\uff08\u6743\u5a01\uff09\uff0c\u8fd8\u6839\u636e\u51fa\u7ad9\u94fe\u63a5\uff08hub\uff09\u8bc4\u4f30\u503c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.cs.cornell.edu\/home\/kleinber\/auth.pdf\" rel=\"noreferrer noopener\" target=\"_blank\">Authoritative Sources in a Hyperlinked Environment<\/a>&nbsp;(Jon Kleinberg)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Homepage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f51\u7ad9\u7684\u9ed8\u8ba4\u7f51\u9875\u6216\u4ecb\u7ecd\u6027\u7f51\u9875\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">.htaccess File<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u7528\u4e8e\u91cd\u5199\u548c\u91cd\u5b9a\u5411 URL \u7684\u670d\u52a1\u5668\u914d\u7f6e\u6587\u4ef6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">HTML<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee3\u8868\u8d85\u6587\u672c\u6807\u8bb0\u8bed\u8a00\u3002 HTML \u6807\u7b7e\u662f\u7279\u5b9a\u7684\u4ee3\u7801\u5143\u7d20\uff0c\u53ef\u7528\u4e8e\u63d0\u9ad8\u7f51\u9875\u548c\u7f51\u7ad9 SEO \u7684\u6709\u6548\u6027\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">HTTP<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8d85\u6587\u672c\u4f20\u8f93\u534f\u8bae\u662f\u6570\u636e\u4ece\u8ba1\u7b97\u673a\u670d\u52a1\u5668\u4f20\u8f93\u5230 Web \u6d4f\u89c8\u5668\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">HTTPS<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b89\u5168\u8d85\u6587\u672c\u4f20\u8f93\u534f\u8bae\u4f7f\u7528\u5b89\u5168\u5957\u63a5\u5b57\u5c42 (SSL) \u6765\u52a0\u5bc6\u5728\u7f51\u7ad9\u548c Web \u6d4f\u89c8\u5668\u4e4b\u95f4\u4f20\u8f93\u7684\u6570\u636e\u3002 HTTPS \u662f\u4e00\u4e2a\u6b21\u8981\u7684 Google \u6392\u540d\u56e0\u7d20\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hub Page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a\u6743\u5a01\u7684\u4e2d\u5fc3\u8d44\u6e90\uff08\u4f8b\u5982\uff0c\u9875\u9762\u6216\u6587\u7ae0\uff09\uff0c\u4e13\u7528\u4e8e\u7279\u5b9a\u4e3b\u9898\uff08\u5173\u952e\u5b57\uff09\uff0c\u4e0d\u65ad\u66f4\u65b0\u548c\u94fe\u63a5\uff0c\u4e5f\u94fe\u63a5\u5230\u4e0e\u4e3b\u9898\u76f8\u5173\u7684\u7f51\u9875\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"i\">I<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Inbound Link<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6307\u5411\u6e90\u81ea\u5916\u90e8\u7f51\u7ad9\u7684\u7f51\u9875\u7684\u94fe\u63a5\u3002 \u4f8b\u5982\uff0c\u5982\u679c Search Engine Journal \u8981\u94fe\u63a5\u5230 Google\uff0c\u8fd9\u5c06\u88ab\u89c6\u4e3a Google \u65b9\u9762\u7684\u5165\u7ad9\u94fe\u63a5\uff1b \u5982\u679c Google \u8981\u94fe\u63a5\u5230 Search Engine Journal\uff0c\u90a3\u5c06\u662f SEJ \u65b9\u9762\u7684\u5165\u7ad9\u94fe\u63a5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Index<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6570\u636e\u5e93\u641c\u7d22\u5f15\u64ce\u7528\u4e8e\u5b58\u50a8\u548c\u68c0\u7d22\u5728\u722c\u884c\u8fc7\u7a0b\u4e2d\u6536\u96c6\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Indexability<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u641c\u7d22\u5f15\u64ce\u673a\u5668\u4eba\u7406\u89e3\u7f51\u9875\u5e76\u5c06\u5176\u6dfb\u52a0\u5230\u5176\u7d22\u5f15\u4e2d\u7684\u96be\u6613\u7a0b\u5ea6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Indexed Page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5df2\u88ab\u722c\u866b\u53d1\u73b0\u7684\u7f51\u9875\uff0c\u5df2\u88ab\u6dfb\u52a0\u5230\u641c\u7d22\u5f15\u64ce\u7d22\u5f15\uff0c\u5e76\u4e14\u6709\u8d44\u683c\u51fa\u73b0\u5728\u76f8\u5173\u67e5\u8be2\u7684\u641c\u7d22\u7ed3\u679c\u4e2d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Information Architecture<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f51\u7ad9\u7684\u7ec4\u7ec7\u65b9\u5f0f\u4ee5\u53ca\u5404\u79cd\u5185\u5bb9\u548c\u5bfc\u822a\u5143\u7d20\u5728\u7f51\u9875\u4e0a\u7684\u4f4d\u7f6e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Information Retrieval<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ece\u5927\u578b\u6570\u636e\u5e93\u4e2d\u641c\u7d22\u4fe1\u606f\uff08\u4f8b\u5982\u6587\u672c\u3001\u56fe\u50cf\u3001\u89c6\u9891\uff09\uff0c\u7136\u540e\u5c06\u6700\u76f8\u5173\u7684\u4fe1\u606f\u5448\u73b0\u7ed9\u6700\u7ec8\u7528\u6237\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Internal Link<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">See: \u7f51\u7ad9\u5bfc\u822a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">IP Address<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e92\u8054\u7f51\u534f\u8bae\u5730\u5740\u3002 IP \u5730\u5740\u53ef\u4ee5\u662f\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5171\u4eab\uff1a\u8bb8\u591a\u7f51\u7ad9\u5728\u4e00\u4e2a\u670d\u52a1\u5668\u6216\u4e00\u7ec4\u670d\u52a1\u5668\u4e2d\u5171\u4eab\u4e00\u4e2a\u5730\u5740\uff08\u4e5f\u79f0\u4e3a\u865a\u62df\u4e3b\u673a\uff09\u3002<br>\u4e13\u7528\uff1a\u7f51\u7ad9\u6709\u81ea\u5df1\u7684\u5730\u5740\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e24\u8005\u90fd\u4e0d\u4f1a\u5e2e\u52a9\u60a8\u66f4\u597d\u5730\u6392\u540d\uff1b \u4f46\u662f\uff0c\u4e13\u7528 IP \u5730\u5740\u53ef\u4ee5\u63d0\u9ad8\u7ad9\u70b9\u901f\u5ea6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"j\">J<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">JavaScript (JS)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u79cd\u7f16\u7a0b\u8bed\u8a00\uff0c\u53ef\u4ee5\u5728\u7f51\u7ad9\u4e0a\u52a8\u6001\u63d2\u5165\u5185\u5bb9\u3001\u94fe\u63a5\u3001\u5143\u6570\u636e\u6216\u5176\u4ed6\u5143\u7d20\u3002 JavaScript \u53ef\u80fd\u4f1a\u4f7f\u641c\u7d22\u5f15\u64ce\u673a\u5668\u4eba\u96be\u4ee5\u6293\u53d6\u548c\u7d22\u5f15\u7f51\u9875\uff0c\u5e76\u589e\u52a0\u7f51\u9875\u4e3a\u7528\u6237\u52a0\u8f7d\u6240\u9700\u7684\u65f6\u95f4\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"k\">K<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Keyword<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SEO \u4e13\u4e1a\u4eba\u58eb\u6216\u8425\u9500\u4eba\u5458\u4e3a\u4e86\u5339\u914d\u7528\u6237\u641c\u7d22\u5185\u5bb9\u5e76\u5bf9\u5176\u8fdb\u884c\u6392\u540d\u800c\u5b9a\u4f4d\u7684\u8bcd\u3001\u8bcd\u6216\u77ed\u8bed\u3002 \u7f51\u9875\u4e0a\u4f7f\u7528\u7684\u8bcd\u53ef\u4ee5\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u786e\u5b9a\u5f53\u641c\u7d22\u8005\u8f93\u5165\u67e5\u8be2\u65f6\u54ea\u4e9b\u9875\u9762\u4e0e\u81ea\u7136\u7ed3\u679c\u4e2d\u663e\u793a\u6700\u76f8\u5173\u3002 \u5173\u952e\u5b57\u901a\u5e38\u4ee3\u8868\u4e3b\u9898\u3001\u60f3\u6cd5\u6216\u95ee\u9898\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as: Keyphrase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keyword Cannibalization<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u6765\u81ea\u4e00\u4e2a\u7f51\u7ad9\u7684\u591a\u4e2a\u9875\u9762\u9488\u5bf9 SERP \u4e0a\u7684\u540c\u4e00\u67e5\u8be2\u8fdb\u884c\u6392\u540d\u65f6\uff0c\u5c31\u4f1a\u53d1\u751f\u4e00\u79cd\u81ea\u6211\u7ade\u4e89\u3002 \u4e0e\u62e5\u6709\u4e00\u4e2a\u6392\u540d\u826f\u597d\u7684\u6574\u5408\u7f51\u9875\u76f8\u6bd4\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5bfc\u81f4\u70b9\u51fb\u7387\u964d\u4f4e\u3001\u6743\u5a01\u6027\u964d\u4f4e\u548c\u8f6c\u5316\u7387\u964d\u4f4e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.searchenginejournal.com\/on-page-seo\/keyword-cannibalization\/\">How to Identify &amp; Eliminate Keyword Cannibalization to Boost Your SEO<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Keyword Density<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5355\u8bcd\u6216\u77ed\u8bed\u5728\u7f51\u9875\u5185\u5bb9\u4e2d\u51fa\u73b0\u7684\u9891\u7387\u3002 \u5145\u5176\u91cf\uff0c\u8fd9\u4e2a\u672a\u7ecf\u8bc1\u5b9e\u7684\u6982\u5ff5\u5df2\u7ecf\u8fc7\u65f6\uff0c\u5982\u679c\u5bf9\u641c\u7d22\u5f15\u64ce\u771f\u7684\u5f88\u91cd\u8981\u7684\u8bdd\u3002 \u6ca1\u6709\u7406\u60f3\u7684\u767e\u5206\u6bd4\u53ef\u4ee5\u5e2e\u52a9\u7f51\u9875\u6392\u540d\u66f4\u597d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keyword Research<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u53d1\u73b0\u4efb\u4f55\u76f8\u5173\u4e3b\u9898\u3001\u4e3b\u9898\u548c\u672f\u8bed\u641c\u7d22\u8005\u8fdb\u5165\u641c\u7d22\u5f15\u64ce\u7684\u8fc7\u7a0b\uff0c\u4ee5\u53ca\u8fd9\u4e9b\u672f\u8bed\u7684\u6570\u91cf\u548c\u7ade\u4e89\u7a0b\u5ea6\u3002 \u5404\u79cd\u514d\u8d39\u548c\u4ed8\u8d39\u5de5\u5177\u4f7f\u8fd9\u79cd\u505a\u6cd5\u6210\u4e3a\u53ef\u80fd\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keyword Prominence<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u5173\u952e\u5b57\u5c3d\u53ef\u80fd\u9760\u524d\u5730\u653e\u7f6e\u5728\u7f51\u9875\u4e0a\u4ee5\u5f71\u54cd\u641c\u7d22\u8bcd\u7684\u6392\u540d\u65f6\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f7f\u7528\u5728\u9875\u9762\u5f00\u5934\u63d2\u5165\u7684\u5173\u952e\u5b57\uff0c\u4f8b\u5982\u5728\u7b2c\u4e00\u6bb5\u4e2d\uff0c\u786e\u5b9e\u5411 Google \u53d1\u51fa\u4e86\u5173\u4e8e\u8be5\u9875\u9762\u7684\u5f3a\u70c8\u4fe1\u53f7\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.searchenginejournal.com\/ranking-factors\/keyword-prominence\/\">Keyword prominence<\/a>&nbsp;does work as a ranking signal if the theme of the page is aligned with the keyword.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keyword Stemming<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u8bed\u8a00\u548c\u8bed\u6cd5\u4e2d\uff0c\u5355\u8bcd\u662f\u56f4\u7ed5\u8bcd\u6839\u6216\u8bcd\u5e72\u7684\u53d8\u4f53\u6784\u9020\u7684\u3002 \u4f8b\u5982\uff0cshopping\u3001shopped\u3001shop \u90fd\u662f\u8bcd\u5e72\u201cshop\u201d\u7684\u53d8\u4f53\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u5c1d\u8bd5\u5bf9\u8bf8\u5982\u201c\u5546\u5e97\u201d\u4e4b\u7c7b\u7684\u672f\u8bed\u8fdb\u884c\u6392\u540d\u65f6\uff0c\u4f7f\u7528\u9875\u9762\u4e0a\u5355\u8bcd\u7684\u53d8\u4f53\u90fd\u5c06\u88ab Google \u89c6\u4e3a\u76f8\u540c\u7684\u8bcd\u5e72\u5173\u952e\u5b57\u3002 \u8fd9\u4e5f\u9002\u7528\u4e8e\u8bf8\u5982bikes\/bike \u6216fly\/flies \u4e4b\u7c7b\u7684\u590d\u6570\u5f62\u5f0f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.searchenginejournal.com\/ranking-factors\/keyword-stemming\/\">Keyword stemming<\/a>&nbsp;\u662f\u8c37\u6b4c\u7406\u89e3\u5173\u952e\u5b57\u53d8\u4f53\u7684\u80fd\u529b\uff0c\u662f\u5176\u7b97\u6cd5\u7684\u4e00\u90e8\u5206.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keyword Stuffing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5411\u7f51\u9875\u6dfb\u52a0\u4e0d\u76f8\u5173\u7684\u5173\u952e\u5b57\uff0c\u6216\u91cd\u590d\u5230\u8ba9\u4eba\u89c9\u5f97\u5f02\u5e38\u7684\u5173\u952e\u5b57\uff0c\u4ee5\u671f\u63d0\u9ad8\u641c\u7d22\u6392\u540d\u3002 \u8fd9\u79cd\u5783\u573e\u90ae\u4ef6\u7b56\u7565\u8fdd\u53cd\u4e86 Google \u7684\u7f51\u7ad9\u7ba1\u7406\u5458\u6307\u5357\uff0c\u53ef\u80fd\u4f1a\u5bfc\u81f4\u624b\u52a8\u64cd\u4f5c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Knowledge Graph<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9e\u4f53\u6570\u636e\u5e93 Google \u7528\u4e8e\u5728\u76f8\u5173\u67e5\u8be2\u7684\u641c\u7d22\u7ed3\u679c\u9876\u90e8\u7684\u77e5\u8bc6\u9762\u677f\u6216\u8f6e\u64ad\u4e2d\u663e\u793a\u6709\u5173\u4eba\u5458\u3001\u5730\u70b9\u548c\u4e8b\u7269\uff08\u4e5f\u79f0\u4e3a\u5b9e\u4f53\uff09\u53ca\u5176\u8054\u7cfb\u7684\u4e8b\u5b9e\u548c\u4fe1\u606f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Knowledge Panel<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u51fa\u73b0\u5728 Google \u76f8\u5173\u67e5\u8be2\u641c\u7d22\u7ed3\u679c\u7684\u7b2c 1 \u9875\u9876\u90e8\u6216\u53f3\u4fa7\u680f\uff08\u4ec5\u9650\u684c\u9762\uff09\u7684\u6846\u3002 \u8be5\u9762\u677f\u5305\u542b\u6709\u5173\u4eba\u7269\u3001\u5730\u70b9\u548c\u4e8b\u7269\u7684\u4e8b\u5b9e\u548c\u4fe1\u606f\uff0c\u4ee5\u53ca\u76f8\u5173\u7f51\u7ad9\u6216 Google \u641c\u7d22\u7684\u94fe\u63a5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">KPI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee3\u8868\u5173\u952e\u7ee9\u6548\u6307\u6807\u3002 \u4f01\u4e1a\u7528\u6765\u8861\u91cf\u8425\u9500\u548c\u4e1a\u52a1\u76ee\u6807\u3001\u76ee\u6807\u548c\u76ee\u7684\u662f\u5426\u6b63\u5728\u5b9e\u73b0\u7684\u4e00\u79cd\u8861\u91cf\u65b9\u6cd5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"l\">L<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Landing Page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bbf\u95ee\u8005\u53ef\u4ee5\u5bfc\u822a\u5230\u7684\u4efb\u4f55\u7f51\u9875\u3002<br>\u4e00\u4e2a\u72ec\u7acb\u7684\u7f51\u9875\uff0c\u65e8\u5728\u6355\u83b7\u6f5c\u5728\u5ba2\u6237\u6216\u4ea7\u751f\u8f6c\u5316\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Latent Semantic Indexing (LSI)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u79cd\u4fe1\u606f\u68c0\u7d22\u65b9\u6cd5\uff0c\u65e8\u5728\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u8bc6\u522b\u5355\u8bcd\u7684\u6b63\u786e\u4e0a\u4e0b\u6587\u3002 LSI \u5728\u4eca\u5929\u7684 SEO \u4e2d\u6ca1\u6709\u53d1\u6325\u4f5c\u7528\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">See:&nbsp;<a href=\"https:\/\/www.searchenginejournal.com\/latent-semantic-indexing-wont-help-seo\/240705\/\">Google Latent Semantic Indexing<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lead<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u60a8\u7684\u4ea7\u54c1\u548c\/\u6216\u670d\u52a1\u53ef\u80fd\u611f\u5174\u8da3\u6216\u4e0d\u611f\u5174\u8da3\u7684\u4eba\u3002 \u6f5c\u5728\u5ba2\u6237\u613f\u610f\u5206\u4eab\u4ed6\u4eec\u7684\u7535\u5b50\u90ae\u4ef6\u5730\u5740\uff08\u901a\u5e38\u662f\u5176\u4ed6\u4e2a\u4eba\u6216\u8054\u7cfb\u4fe1\u606f\uff09\uff0c\u4ee5\u6362\u53d6\u4ed6\u4eec\u8ba4\u4e3a\u7f51\u7ad9\u6709\u4ef7\u503c\u7684\u4e1c\u897f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Link<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f7f\u7528 HTML \u4ee3\u7801\u6784\u5efa\u7684\u4e24\u4e2a\u7f51\u7ad9\u4e4b\u95f4\u7684\u8fde\u63a5\u3002 \u94fe\u63a5\u4f7f\u7528\u6237\u80fd\u591f\u5bfc\u822a\u5230\u7f51\u7ad9\u3001\u793e\u4ea4\u7f51\u7edc\u548c\u5e94\u7528\u7a0b\u5e8f\u3002 \u94fe\u63a5\u5728\u641c\u7d22\u5f15\u64ce\u5982\u4f55\u8bc4\u4f30\u548c\u6392\u540d\u7f51\u7ad9\u65b9\u9762\u8d77\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as: Backlink.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Link Bait<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6545\u610f\u6311\u8845\u6027\u5185\u5bb9\uff0c\u65e8\u5728\u5438\u5f15\u4eba\u4eec\u7684\u6ce8\u610f\u529b\u5e76\u5438\u5f15\u6765\u81ea\u5176\u4ed6\u7f51\u7ad9\u7684\u94fe\u63a5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Link Building<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8be5\u8fc7\u7a0b\u65e8\u5728\u8ba9\u5176\u4ed6\u53d7\u4fe1\u4efb\u548c\u76f8\u5173\u7684\u7f51\u7ad9\u94fe\u63a5\u5230\u60a8\u7684\u7f51\u7ad9\uff0c\u4ee5\u5e2e\u52a9\u63d0\u9ad8\u60a8\u7684\u81ea\u7136\u641c\u7d22\u6392\u540d\u548c\u77e5\u540d\u5ea6\u3002 \u94fe\u63a5\u6784\u5efa\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u5b8c\u6210\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0e\u5a92\u4f53\u3001\u535a\u4e3b\u3001\u5f71\u54cd\u8005\u548c\u7f51\u7ad9\u7ba1\u7406\u5458\u8fdb\u884c\u5916\u5c55\u3002<br>\u901a\u8fc7\u53d1\u5e03\u5404\u79cd\u7c7b\u578b\u7684\u4f18\u8d28\u6216\u8038\u4eba\u542c\u95fb\u7684\u5185\u5bb9\uff0c\u81ea\u7136\u5730\u5438\u5f15\u7f16\u8f91\u94fe\u63a5\u3002<br>\u4e3a\u4ed6\u4eec\u4ed8\u94b1\u3002 \u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u8d5e\u52a9\u5185\u5bb9\u3001\u4ed8\u8d39\u8bc4\u8bba\u6216\u652f\u4ed8\u7279\u5b9a\u7c7b\u578b\u7684\u94fe\u63a5\u4ee5\u51fa\u73b0\u5728\u53e6\u4e00\u4e2a\u7f51\u7ad9\u4e0a\u6765\u83b7\u53d6\u94fe\u63a5\u3002<br>\u5efa\u7acb\u4f19\u4f34\u5173\u7cfb\u3002<br>\u624b\u52a8\u3002 \u4f8b\u5982\uff0c\u60a8\u5c06\u60a8\u7ba1\u7406\u6216\u62e5\u6709\u7684\u5404\u79cd\u5c5e\u6027\u94fe\u63a5\u5728\u4e00\u8d77\uff0c\u6216\u8005\u5c06\u60a8\u7684\u7f51\u7ad9\u6dfb\u52a0\u5230\u5728\u7ebf\u76ee\u5f55\u6216\u8bc4\u8bba\u7f51\u7ad9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Link Equity<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5165\u7ad9\u94fe\u63a5\u7684\u4ef7\u503c\uff0c\u5728\u76f8\u5173\u6027\u3001\u6743\u5a01\u6027\u548c\u4fe1\u4efb\u65b9\u9762\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Link Farm<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u4e00\u7ec4\u7f51\u7ad9\u76f8\u4e92\u94fe\u63a5\u65f6\uff0c\u901a\u5e38\u4f7f\u7528\u81ea\u52a8\u5316\u7a0b\u5e8f\uff0c\u5e0c\u671b\u4eba\u4e3a\u5730\u63d0\u9ad8\u641c\u7d22\u6392\u540d\u3002 \u5783\u573e\u90ae\u4ef6\u7b56\u7565\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as: Link Network, Blog Network, Private Blog Network<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Link Juice<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a\u4f60\u6c38\u8fdc\u4e0d\u5e94\u8be5\u5728\u516c\u5171\u573a\u5408\u6216\u7f51\u4e0a\u4f7f\u7528\u7684\u672f\u8bed<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f60\u7684\u610f\u601d\u662f\u2026\u2026\uff1a\u6743\u91cd\u6216PageRank<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Link Profile<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6307\u5411\u7279\u5b9a\u7f51\u7ad9\u7684\u6bcf\u79cd\u7c7b\u578b\u7684\u94fe\u63a5\u3002 \u7f51\u7ad9\u94fe\u63a5\u914d\u7f6e\u6587\u4ef6\u7684\u8d28\u91cf\u53ef\u80fd\u4f1a\u6709\u5f88\u5927\u5dee\u5f02\uff0c\u5177\u4f53\u53d6\u51b3\u4e8e\u5b83\u4eec\u7684\u83b7\u53d6\u65b9\u5f0f\u548c\u4f7f\u7528\u7684\u951a\u6587\u672c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Link Stability<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u94fe\u63a5\u5728\u9875\u9762\u4e0a\u6301\u7eed\u4fdd\u7559\u4e00\u6bb5\u65f6\u95f4\u800c\u4e0d\u88ab\u66f4\u6539\u6216\u66f4\u65b0\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8c37\u6b4c\u786e\u5b9e\u7533\u8bf7\u4e86\u4e00\u9879\u4e13\u5229\uff0c\u8be5\u4e13\u5229\u6d89\u53ca\u94fe\u63a5\u6d41\u5931\u4ee5\u53ca\u9875\u9762\u4e0a\u94fe\u63a5\u7684\u66f4\u6539\u9891\u7387\uff0c\u4f46\u6ca1\u6709\u8bc1\u636e\u8868\u660e\u94fe\u63a5\u7a33\u5b9a\u6027\u5bf9\u6392\u540d\u6709\u4efb\u4f55\u5f71\u54cd\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Link Velocity<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f51\u7ad9\u79ef\u7d2f\u94fe\u63a5\u7684\u901f\u5ea6\uff08\u6216\u7f13\u6162\uff09\u3002 \u94fe\u63a5\u901f\u5ea6\u7684\u7a81\u7136\u589e\u52a0\u53ef\u80fd\u662f\u5783\u573e\u90ae\u4ef6\u7684\u8ff9\u8c61\uff0c\u6216\u8005\u53ef\u80fd\u662f\u7531\u4e8e\u75c5\u6bd2\u5f0f\u8425\u9500\u6216\u505a\u4e00\u4e9b\u6709\u65b0\u95fb\u4ef7\u503c\u7684\u4e8b\u60c5\uff08\u6709\u610f\u6216\u65e0\u610f\uff09\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Links, Internal<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ece\u4e00\u4e2a\u9875\u9762\u5bfc\u822a\u5230\u540c\u4e00\u57df\u4e0a\u7684\u53e6\u4e00\u4e2a\u9875\u9762\u7684\u94fe\u63a5\u3002 \u5185\u90e8\u94fe\u63a5\u53ef\u4ee5\u63d2\u5165\u9875\u9762\u3001\u4e3b\u5bfc\u822a\u83dc\u5355\u6216\u7ad9\u70b9\u5730\u56fe\u4e2d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5185\u90e8\u94fe\u63a5\u53ef\u7528\u4e8e\u6307\u793a\u7f51\u7ad9\u9875\u9762\u7684\u91cd\u8981\u6027\u3002 \u4f8b\u5982\uff0c\u4ece\u4e3b\u9875\u76f4\u63a5\u94fe\u63a5\u7684\u9875\u9762\u4e0e\u4ece\u4e3b\u9875\u5355\u51fb\u56db\u6b21\u7684\u9875\u9762\u76f8\u6bd4\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.searchenginejournal.com\/ranking-factors\/internal-links-guide\/\">\u5185\u90e8\u94fe\u63a5\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a Googlebot \u6293\u53d6\u5de5\u5177\u4f1a\u8ddf\u968f\u5185\u90e8\u94fe\u63a5\u6765\u6d4f\u89c8\u60a8\u7684\u7f51\u7ad9\u5e76\u67e5\u627e\u65b0\u9875\u9762\u3002<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Links, NoFollow<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u8d85\u94fe\u63a5\u4e2d\uff0crel=\u201dnofollow\u201d \u662f\u6dfb\u52a0\u5230\u94fe\u63a5\u7684\u5c5e\u6027\uff0c\u4ee5\u8868\u660e\u60a8\u6ca1\u6709\u5411\u60a8\u94fe\u63a5\u5230\u7684\u9875\u9762\u4f20\u9012\u4efb\u4f55\u4fe1\u7528\u6216\u8ba4\u53ef<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nofollow \u6700\u521d\u662f\u7531 Google \u5f15\u5165\u7684\uff0c\u7528\u4e8e\u9650\u5236\u8bc4\u8bba\u5783\u573e\u90ae\u4ef6\u5e76\u8d2c\u4f4e\u6240\u6709 nofollow \u94fe\u63a5\uff0c\u4f46\u6b64\u540e\u5b83\u4eec\u6539\u53d8\u4e86\u6307\u4ee4\u7684\u5de5\u4f5c\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.searchenginejournal.com\/ranking-factors\/nofollow-links\/\">Nofollow \u73b0\u5728\u88ab\u89c6\u4e3a\u201c\u63d0\u793a\u201d\uff0c\u8fd9\u610f\u5473\u7740\u4ed6\u4eec\u53ef\u80fd\u4ecd\u4f1a\u4f7f\u7528\u6709\u5173\u94fe\u63a5\u6a21\u5f0f\u7684\u4e00\u4e9b\u4fe1\u606f\uff0c\u4f46\u901a\u5e38\u4ecd\u63a5\u53d7\u4e0d\u5e94\u901a\u8fc7\u94fe\u63a5\u4f20\u9012\u6743\u91cd\u3002<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Links, Outbound or External<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5916\u90e8\u6216\u51fa\u7ad9\u94fe\u63a5\u662f\u4ece x \u57df\u9875\u9762\u4e0a\u7684\u9875\u9762\u5230 y \u57df\u4e0a\u7684\u9875\u9762\u7684\u94fe\u63a5\u3002 \u4f8b\u5982\uff0c\u4ece searchenginejournal.com\/google \u5230 google.com\/about-us \u7684\u94fe\u63a5<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eba\u4eec\u8ba4\u4e3a\uff0c\u6743\u5a01\u7f51\u7ad9\u7684\u5916\u90e8\u94fe\u63a5\u4e3a\u9875\u9762\u589e\u52a0\u4e86\u4ef7\u503c\uff0c\u56e0\u4e3a\u5b83\u8868\u660e\u8be5\u9875\u9762\u7ecf\u8fc7\u5145\u5206\u7814\u7a76\u5e76\u4e14\u4f7f\u7528\u4e86\u53ef\u4fe1\u8d56\u7684\u6765\u6e90\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.searchenginejournal.com\/ranking-factors\/outbound-links\/\">\u5916\u90e8\u94fe\u63a5\u4e0d\u88ab\u8ba4\u4e3a\u5bf9\u6392\u540d\u6709\u4efb\u4f55\u5f71\u54cd\uff0c\u53ea\u80fd\u7528\u4e8e\u5f15\u7528\u76f8\u5173\u7684\u6765\u6e90\u3002<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Log File<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bb0\u5f55\u7528\u6237\u4fe1\u606f\u7684\u6587\u4ef6\uff0c\u4f8b\u5982 IP \u5730\u5740\u3001\u6d4f\u89c8\u5668\u7c7b\u578b\u3001\u4e92\u8054\u7f51\u670d\u52a1\u63d0\u4f9b\u5546 (ISP)\u3001\u65e5\u671f\/\u65f6\u95f4\u6233\u3001\u5f15\u7528\/\u9000\u51fa\u9875\u9762\u548c\u70b9\u51fb\u6b21\u6570\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Log File Analysis<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u63a2\u7d22\u65e5\u5fd7\u6587\u4ef6\u4e2d\u5305\u542b\u7684\u6570\u636e\u4ee5\u8bc6\u522b\u8d8b\u52bf\u3001\u7ba1\u7406\u7ad9\u70b9\u3001\u8ddf\u8e2a\u7528\u6237\u5728\u7ad9\u70b9\u5468\u56f4\u7684\u79fb\u52a8\u3001\u6536\u96c6\u4eba\u53e3\u7edf\u8ba1\u4fe1\u606f\u4ee5\u53ca\u4e86\u89e3\u641c\u7d22\u673a\u5668\u4eba\u5982\u4f55\u722c\u53d6\u7f51\u7ad9\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Long-Tail Keyword<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7ecf\u5e38\u8868\u73b0\u51fa\u66f4\u9ad8\u8d2d\u4e70\u610f\u56fe\u7684\u7279\u5b9a\u591a\u8bcd\u672f\u8bed\u3002<br>\u641c\u7d22\u91cf\u8f83\u4f4e\u7684\u4e0d\u592a\u53d7\u6b22\u8fce\u7684\u5173\u952e\u5b57\u901a\u5e38\u66f4\u5bb9\u6613\u6392\u540d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m\">M<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Machine Learning<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eba\u5de5\u667a\u80fd\u7684\u4e00\u4e2a\u5b50\u96c6\uff0c\u5176\u4e2d\u7cfb\u7edf\u4f7f\u7528\u6570\u636e\u6765\u5b66\u4e60\u548c\u8c03\u6574\u590d\u6742\u7684\u8fc7\u7a0b\uff0c\u800c\u65e0\u9700\u4eba\u5de5\u5e72\u9884\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Manual Action<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8c37\u6b4c\u7684\u60e9\u7f5a\u6761\u6b3e\u3002 \u5728\u4eba\u5de5\u5ba1\u6838\u8005\uff08\u5373 Google \u5458\u5de5\uff09\u624b\u52a8\u5ba1\u6838\u7f51\u7ad9\u4ee5\u786e\u8ba4\u5176\u662f\u5426\u672a\u9075\u5b88 Google \u7684\u7f51\u7ad9\u7ba1\u7406\u5458\u6307\u5357\u540e\uff0cGoogle \u5c06\u5bf9\u7f51\u7ad9\u91c7\u53d6\u624b\u52a8\u64cd\u4f5c\u3002 \u53d7\u5904\u7f5a\u7684\u7f51\u7ad9\u53ef\u4ee5\u88ab\u964d\u7ea7\u6216\u5b8c\u5168\u4ece\u641c\u7d22\u7ed3\u679c\u4e2d\u5220\u9664\u3002 \u53ef\u4ee5\u5bf9\u6574\u4e2a\u7f51\u7ad9\u6216\u4ec5\u5bf9\u67d0\u4e9b\u7f51\u9875\u8bc4\u4f30\u624b\u52a8\u64cd\u4f5c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meta Description<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u4ee5\u6dfb\u52a0\u5230 HTML \u6587\u6863\u7684\u201chead\u201d\u90e8\u5206\u7684\u6807\u7b7e\u3002 \u5b83\u5145\u5f53\u7f51\u9875\u5185\u5bb9\u7684\u63cf\u8ff0\u3002 \u6b64\u5185\u5bb9\u4e0d\u7528\u4e8e\u6392\u540d\u7b97\u6cd5\uff0c\u4f46\u901a\u5e38\u663e\u793a\u4e3a\u201c\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u7247\u6bb5\u201d\u3002 \u51c6\u786e\u4e14\u5f15\u4eba\u5165\u80dc\u7684\u63cf\u8ff0\u53ef\u4ee5\u63d0\u9ad8\u81ea\u7136\u70b9\u51fb\u7387.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meta Keywords<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u4ee5\u6dfb\u52a0\u5230 HTML \u6587\u6863\u7684\u201chead\u201d\u90e8\u5206\u7684\u6807\u7b7e\u3002 \u5728\u6b64\u5904\u6dfb\u52a0\u4e00\u5806\u5173\u952e\u5b57\u4e0d\u4f1a\u5e2e\u52a9\u60a8\u8fdb\u884c\u6392\u540d &#8211; \u7531\u4e8e\u6ee5\u7528\uff08\u4ee5\u5173\u952e\u5b57\u586b\u5145\u7684\u5f62\u5f0f\uff09\uff0c\u641c\u7d22\u5f15\u64ce\u7b97\u6cd5\u591a\u5e74\u6765\u4e00\u76f4\u5ffd\u7565\u6b64\u6807\u7b7e\u7528\u4e8e\u6392\u540d\u76ee\u7684\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meta Tags<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u51fa\u73b0\u5728\u7f51\u9875 HTML \u6e90\u4ee3\u7801\u4e2d\u7684\u4fe1\u606f\uff0c\u7528\u4e8e\u5411\u641c\u7d22\u5f15\u64ce\u63cf\u8ff0\u5176\u5185\u5bb9\u3002 \u6807\u9898\u6807\u7b7e\u548c\u5143\u63cf\u8ff0\u662f SEO \u4e2d\u6700\u5e38\u7528\u7684\u5143\u6807\u7b7e\u7c7b\u578b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Metric<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u79cd\u8861\u91cf\u6d3b\u52a8\u548c\u7ee9\u6548\u7684\u65b9\u6cd5\uff0c\u4ee5\u8bc4\u4f30 SEO \u8ba1\u5212\u7684\u6210\u529f\uff08\u6216\u4e0d\u8db3\uff09\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"n\">N<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Natural Link<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u81ea\u7136\u94fe\u63a5See: Editorial Link<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Negative SEO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u79cd\u7f55\u89c1\u4f46\u6076\u610f\u7684\u505a\u6cd5\uff0c\u5176\u4e2d\u4f7f\u7528\u4f5c\u5f0aSEO\u6280\u672f\u635f\u5bb3\u53e6\u4e00\u4e2a\u7f51\u7ad9\uff08\u901a\u5e38\u662f\u7ade\u4e89\u5bf9\u624b\uff09\u7684\u641c\u7d22\u6392\u540d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.searchenginejournal.com\/defend-against-negative-seo\/114326\/\">7 Tips to Protect Your Site From Negative SEO<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Niche<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7531\u4e00\u5c0f\u7fa4\u9ad8\u5ea6\u70ed\u60c5\u7684\u4eba\u7ec4\u6210\u7684\u7279\u5b9a\u5e02\u573a\u6216\u611f\u5174\u8da3\u7684\u9886\u57df\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Noarchive Tag<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u544a\u8bc9\u641c\u7d22\u5f15\u64ce\u4e0d\u8981\u5b58\u50a8\u9875\u9762\u7684\u7f13\u5b58\u526f\u672c\u7684\u5143\u6807\u8bb0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nofollow Attribute<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u79cd\u5143\u6807\u8bb0\uff0c\u544a\u8bc9\u641c\u7d22\u5f15\u64ce\u4e0d\u8981\u9075\u5faa\u4e00\u4e2a\u7279\u5b9a\u7684\u51fa\u7ad9\u94fe\u63a5\u3002 \u8fd9\u662f\u5728\u7f51\u7ad9\u4e0d\u60f3\u5c06\u6743\u9650\u4f20\u9012\u7ed9\u53e6\u4e00\u4e2a\u7f51\u9875\u6216\u56e0\u4e3a\u5b83\u662f\u4ed8\u8d39\u94fe\u63a5\u7684\u60c5\u51b5\u4e0b\u5b8c\u6210\u7684\u3002 nofollow \u5c5e\u6027\u5982\u4e0b\u6240\u793a\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&lt;a href=\u201dhttp:\/\/www.example.com\/\u201d rel=\u201dnofollow\u201d&gt;Anchor text goes here&lt;\/a&gt;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Noindex Tag<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u544a\u8bc9\u641c\u7d22\u5f15\u64ce\u4e0d\u8981\u5728\u5176\u7d22\u5f15\u4e2d\u7d22\u5f15\u7279\u5b9a\u7f51\u9875\u7684\u5143\u6807\u8bb0\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nosnippet Tag<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a\u5143\u6807\u8bb0\uff0c\u544a\u8bc9\u641c\u7d22\u5f15\u64ce\u4e0d\u8981\u5728\u60a8\u7684\u5217\u8868\u4e2d\u663e\u793a\u63cf\u8ff0\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u201c(not provided)\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728 2011 \u5e74\u641c\u7d22\u5f15\u64ce\u8f6c\u5411\u5b89\u5168\u641c\u7d22\u4e4b\u540e\uff0c\u5173\u952e\u5b57\u6570\u636e\u4ece Google Analytics \u4e2d\u5220\u9664\uff0c\u53d6\u800c\u4ee3\u4e4b\u7684\u662f\u201c\uff08\u672a\u63d0\u4f9b\uff09\u201d\u2014\u2014\u56e0\u6b64\u65e0\u6cd5\u77e5\u9053\u54ea\u4e9b\u5173\u952e\u8bcd\u662f\u8bbf\u95ee\u8005\u627e\u5230\u7f51\u7ad9\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.searchenginejournal.com\/provided-complete-roundup\/112451\/\">Not Provided: A Complete Roundup<\/a><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"o\">O<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Off-Page SEO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u7f51\u7ad9\u4e4b\u5916\u8fdb\u884c\u7684\u9700\u6c42\u751f\u6210\u548c\u54c1\u724c\u77e5\u540d\u5ea6\u6d3b\u52a8\u3002 \u9664\u4e86\u94fe\u63a5\u5efa\u8bbe\uff0c\u4fc3\u9500\u7b56\u7565\u8fd8\u53ef\u4ee5\u5305\u62ec\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u3001\u5185\u5bb9\u8425\u9500\u3001\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3001\u5f71\u54cd\u8005\u8425\u9500\uff0c\u751a\u81f3\u7ebf\u4e0b\u8425\u9500\u6e20\u9053\uff08\u4f8b\u5982\uff0c\u7535\u89c6\u3001\u5e7f\u64ad\u3001\u5e7f\u544a\u724c\uff09\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">On-Page SEO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e9b\u6d3b\u52a8\u90fd\u53d1\u751f\u5728\u7f51\u7ad9\u5185\u3002 \u9664\u4e86\u53d1\u5e03\u76f8\u5173\u7684\u9ad8\u8d28\u91cf\u5185\u5bb9\u5916\uff0c\u9875\u9762\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u8fd8\u5305\u62ec\u4f18\u5316 HTML \u4ee3\u7801\uff08\u4f8b\u5982\uff0c\u6807\u9898\u6807\u7b7e\u3001\u5143\u6807\u7b7e\uff09\u3001\u4fe1\u606f\u67b6\u6784\u3001\u7f51\u7ad9\u5bfc\u822a\u548c URL \u7ed3\u6784\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Organic Search<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SERP \u4e0a\u51fa\u73b0\u7684\u81ea\u7136\u7ed3\u679c\u5217\u8868\u3002 \u901a\u8fc7\u7b97\u6cd5\u5206\u6790\u548c\u6392\u540d\u7684\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u65e8\u5728\u6839\u636e\u7528\u6237\u7684\u67e5\u8be2\u4e3a\u7528\u6237\u63d0\u4f9b\u6700\u76f8\u5173\u7684\u7ed3\u679c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Orphan Page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8be5\u7f51\u7ad9\u4e0a\u4efb\u4f55\u5176\u4ed6\u9875\u9762\u672a\u94fe\u63a5\u5230\u7684\u4efb\u4f55\u7f51\u9875<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Outbound Link<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c06\u8bbf\u95ee\u8005\u5f15\u5bfc\u81f3\u4e0e\u4ed6\u4eec\u5f53\u524d\u6240\u5728\u7f51\u7ad9\u4e0d\u540c\u7684\u7f51\u7ad9\u4e0a\u7684\u9875\u9762\u7684\u94fe\u63a5\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"p\">P<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">PageRank<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6839\u636e\u8c37\u6b4c\u7684\u8bf4\u6cd5\uff1a\u201cPageRank \u662f\u6839\u636e\u6765\u81ea\u5176\u4ed6\u9875\u9762\u7684\u4f20\u5165\u94fe\u63a5\u6765\u8861\u91cf\u4e00\u4e2a\u9875\u9762\u7684\u91cd\u8981\u6027\u3002 \u7b80\u800c\u8a00\u4e4b\uff0c\u4ece\u53e6\u4e00\u4e2a\u7f51\u7ad9\u5230\u60a8\u7f51\u7ad9\u4e0a\u67d0\u4e2a\u9875\u9762\u7684\u6bcf\u4e2a\u94fe\u63a5\u90fd\u4f1a\u589e\u52a0\u60a8\u7f51\u7ad9\u7684 PageRank\u3002 \u5e76\u975e\u6240\u6709\u94fe\u63a5\u90fd\u662f\u5e73\u7b49\u7684\u3002\u201d \u8be5\u7b97\u6cd5\u4ee5\u8c37\u6b4c\u8054\u5408\u521b\u59cb\u4eba\u62c9\u91cc\u4f69\u5947\u7684\u540d\u5b57\u547d\u540d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/ilpubs.stanford.edu:8090\/422\/1\/1999-66.pdf\" rel=\"noreferrer noopener\" target=\"_blank\">The PageRank Citation Ranking: Bringing Order to the Web<\/a>&nbsp;by Larry Page<\/li><li><a href=\"http:\/\/infolab.stanford.edu\/~backrub\/google.html\" rel=\"noreferrer noopener\" target=\"_blank\">The Anatomy of a Search Engine<\/a>&nbsp;by Sergey Brin and Larry Page<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Page Speed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f51\u9875\u5b8c\u5168\u52a0\u8f7d\u6240\u9700\u7684\u65f6\u95f4\u3002 \u9875\u9762\u901f\u5ea6\u662f\u6392\u540d\u56e0\u7d20\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pageview<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6d4f\u89c8\u5668\u4e2d\u52a0\u8f7d\u7f51\u9875\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Paid Search<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u51fa\u73b0\u5728\u641c\u7d22\u5f15\u64ce\u81ea\u7136\u7ed3\u679c\u4e0a\u65b9\uff08\u901a\u5e38\u4e0b\u65b9\uff09\u7684\u6309\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PBN<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee3\u8868\u79c1\u4eba\u535a\u5ba2\u7f51\u7edc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">See: Link Farm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PDF<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"> \u4ee3\u8868\u4fbf\u643a\u5f0f\u6587\u6863\u683c\u5f0f\u6587\u4ef6\u3002 PDF \u53ef\u4ee5\u5305\u542b\u6587\u672c\u3001\u56fe\u50cf\u3001\u94fe\u63a5\u3001\u89c6\u9891\u548c\u5176\u4ed6\u5143\u7d20\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.searchenginejournal.com\/pdf-seo-best-practices\/59975\/\">10 Tips to Make Your PDFs SEO Friendly<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Penalty<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">See: Manual Action<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Persona<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7406\u60f3\u7f51\u7ad9\u8bbf\u95ee\u8005\u6216\u5ba2\u6237\u7684\u865a\u6784\u8868\u793a\u2014\u2014\u4ed6\u4eec\u7684\u4eba\u53e3\u7edf\u8ba1\u3001\u884c\u4e3a\u3001\u9700\u6c42\u3001\u52a8\u673a\u548c\u76ee\u6807\u2014\u2014\u6240\u6709\u8fd9\u4e9b\u90fd\u57fa\u4e8e\u5b9e\u9645\u6570\u636e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as: Buyer Persona, Marketing Persona<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Personalization<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u641c\u7d22\u5f15\u64ce\u4f7f\u7528\u641c\u7d22\u5386\u53f2\u3001\u7f51\u9875\u6d4f\u89c8\u5386\u53f2\u3001\u4f4d\u7f6e\u548c\u5173\u7cfb\u6765\u521b\u5efa\u4e00\u7ec4\u4e3a\u7279\u5b9a\u7528\u6237\u91cf\u8eab\u5b9a\u5236\u7684\u641c\u7d22\u7ed3\u679c\u65f6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PHP<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8d85\u6587\u672c\u9884\u5904\u7406\u5668\u662f\u4e00\u79cd\u811a\u672c\u8bed\u8a00\uff0c\u7528\u4e8e\u5728\u7f51\u9875\u4e0a\u521b\u5efa\u52a8\u6001\u5185\u5bb9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Piracy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u641c\u7d22\u5f15\u64ce\u65e8\u5728\u964d\u4f4e\u4fb5\u72af\u7248\u6743\u5185\u5bb9\u7684\u81ea\u7136\u641c\u7d22\u6392\u540d\u3002 \u8c37\u6b4c\u5728 2012 \u5e74\u5f15\u5165\u4e86\u4e00\u4e2a\u8fc7\u6ee4\u5668\uff0c\u8be5\u8fc7\u6ee4\u5668\u964d\u4f4e\u4e86\u56e0\u5927\u91cf DMCA \u76f8\u5173\u7684\u5220\u9664\u8bf7\u6c42\u800c\u62a5\u544a\u7684\u7f51\u7ad9\u7684\u53ef\u89c1\u6027\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/search.googleblog.com\/2012\/08\/an-update-to-our-search-algorithms.html\" rel=\"noreferrer noopener\" target=\"_blank\">An update to our search algorithms<\/a>&nbsp;(Google)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Pogo-sticking<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u8f93\u5165\u67e5\u8be2\u540e\uff0c\u641c\u7d22\u8005\u5728 SERP \u548c\u8fd9\u4e9b\u641c\u7d22\u7ed3\u679c\u4e2d\u5217\u51fa\u7684\u9875\u9762\u4e4b\u95f4\u6765\u56de\u5207\u6362\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also see: Dwell time<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Position<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">See: Rank<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PPC (Pay Per Click)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u79cd\u5e7f\u544a\u7c7b\u578b\uff0c\u6bcf\u6b21\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u65f6\uff0c\u90fd\u4f1a\u5411\u5e7f\u544a\u5546\u6536\u53d6\u4e00\u5b9a\u7684\u8d39\u7528\uff08\u901a\u5e38\u7531\u51fa\u4ef7\u3001\u76f8\u5173\u6027\u3001\u5e10\u6237\u5386\u53f2\u548c\u7ade\u4e89\u51b3\u5b9a\uff09\u3002 \u7ed3\u5408 PPC \u548c SEO \u53ef\u4ee5\u5e26\u6765\u66f4\u591a\u7684 SERP \u7a7a\u95f4\u3001\u70b9\u51fb\u548c\u8f6c\u5316\u3002 \u6b64\u5916\uff0cPPC \u6570\u636e\u53ef\u4ee5\u4e3a\u60a8\u7684 SEO \u7b56\u7565\u63d0\u4f9b\u4fe1\u606f\uff0c\u53cd\u4e4b\u4ea6\u7136\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"q\">Q<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">QDF<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">query deserves freshnes\u7684\u7f29\u5199\uff0c\u5982\u679c\u7279\u5b9a\u641c\u7d22\u8bcd\u6b63\u5728\u6d41\u884c\uff0c\u641c\u7d22\u5f15\u64ce\u53ef\u80fd\u4f1a\u51b3\u5b9a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u8f83\u65b0\u7684\u7f51\u9875\uff08\u800c\u4e0d\u662f\u8f83\u65e7\u7684\u9875\u9762\uff09\uff0c\u8fd9\u53ef\u80fd\u662f\u56e0\u4e3a\u65b0\u95fb\u4e8b\u4ef6\u5bfc\u81f4\u8be5\u4e3b\u9898\u7684\u641c\u7d22\u91cf\u6fc0\u589e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/www.nytimes.com\/2007\/06\/03\/business\/yourmoney\/03google.html\" rel=\"noreferrer noopener\" target=\"_blank\">Google Keeps Tweaking Its Search Engine<\/a>&nbsp;(New York Times)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Quality Content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e2e\u52a9\u60a8\u6210\u529f\u5b9e\u73b0\u4e1a\u52a1\u6216\u8425\u9500\u76ee\u6807\u7684\u5185\u5bb9\uff08\u4f8b\u5982\uff0c\u63a8\u52a8\u81ea\u7136\u6d41\u91cf\u6216\u793e\u4ea4\u5206\u4eab\u3001\u83b7\u5f97\u6700\u9ad8\u641c\u7d22\u6392\u540d\u3001\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\/\u9500\u552e\uff09\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quality Link<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6e90\u81ea\u6743\u5a01\u3001\u76f8\u5173\u6216\u53d7\u4fe1\u4efb\u7f51\u7ad9\u7684\u5165\u7ad9\u94fe\u63a5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Query<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7528\u6237\u8f93\u5165\u641c\u7d22\u5f15\u64ce\u7684\u8bcd\u6216\u77ed\u8bed\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as: A search.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"r\">R<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Rank<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f51\u9875\u51fa\u73b0\u5728\u7279\u5b9a\u67e5\u8be2\u7684\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u4f4d\u7f6e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ranking Factor<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a\u5355\u72ec\u7684\u7ec4\u4ef6\uff0c\u5b83\u6709\u52a9\u4e8e\u4e00\u7cfb\u5217\u590d\u6742\u7684\u7b97\u6cd5\uff0c\u8fd9\u4e9b\u7b97\u6cd5\u786e\u5b9a\u7f51\u9875\u5e94\u8be5\u51fa\u73b0\u5728\u54ea\u91cc\u4ee5\u53ca\u7279\u5b9a\u67e5\u8be2\u7684\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u3002 \u591a\u5e74\u6765\uff0c\u8c37\u6b4c\u4e00\u76f4\u8868\u793a\u5176\u7b97\u6cd5\u201c\u4f9d\u9760 200 \u591a\u4e2a\u72ec\u7279\u7684\u4fe1\u53f7\u201d\u6765\u5e2e\u52a9\u7528\u6237\u627e\u5230\u6700\u76f8\u5173\u7684\u7f51\u9875\u6216\u7b54\u6848\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as: Ranking Signal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reciprocal Links<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u4e24\u4e2a\u7f51\u7ad9\u540c\u610f\u4e92\u76f8\u4ea4\u6362\u94fe\u63a5\u65f6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Redirect<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u79cd\u5c06\u8bf7\u6c42\u4e00\u4e2a\u7f51\u9875\u7684\u7528\u6237\uff08\u6216\u641c\u7d22\u5f15\u64ce\uff09\u53d1\u9001\u5230\u4e0d\u540c\uff08\u4f46\u540c\u6837\u76f8\u5173\uff09\u7f51\u9875\u7684\u6280\u672f\u3002 \u6709\u4e24\u79cd\u7c7b\u578b\u7684\u91cd\u5b9a\u5411:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>301: \u6c38\u4e45<\/li><li>302: \u6682\u65f6<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Referrer<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6807\u8bc6\u7528\u6237\u7f51\u9875\u8bf7\u6c42\u6765\u6e90\u7684 URL \u6570\u636e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reinclusion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8981\u6c42\u641c\u7d22\u5f15\u64ce\u5728\u53d6\u6d88\u7d22\u5f15\u540e\u5c06\u7f51\u7ad9\u6216\u7f51\u9875\u8fd4\u56de\u5230\u5176\u641c\u7d22\u7d22\u5f15\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Relevance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u641c\u7d22\u5f15\u64ce\u8861\u91cf\u7f51\u9875\u5185\u5bb9\u4e0e\u641c\u7d22\u67e5\u8be2\u4e0a\u4e0b\u6587\u5339\u914d\u7a0b\u5ea6\u7684\u7d27\u5bc6\u7a0b\u5ea6\u7684\u4e00\u79cd\u65b9\u5f0f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reputation Management<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u901a\u8fc7\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c11\u8d1f\u9762\u63d0\u53ca\u7684\u53ef\u89c1\u6027\u6765\u5851\u9020\u5bf9\u54c1\u724c\u6216\u4e2a\u4eba\u7684\u79ef\u6781\u5728\u7ebf\u8ba4\u77e5\uff08\u5305\u62ec\u5728\u641c\u7d22\u7ed3\u679c\u548c\u793e\u4ea4\u5a92\u4f53\u4e0a\uff09\u7684\u505a\u6cd5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as: Online Reputation Management, Public Relations<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Responsive Website<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e8\u5728\u81ea\u52a8\u9002\u5e94\u7528\u6237\u5c4f\u5e55\u5c3a\u5bf8\u7684\u7f51\u7ad9\uff0c\u65e0\u8bba\u662f\u5728\u53f0\u5f0f\u673a\u8fd8\u662f\u79fb\u52a8\u8bbe\u5907\u4e0a\u67e5\u770b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rich Snippet<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u4ee5\u5c06\u7ed3\u6784\u5316\u6570\u636e\u6dfb\u52a0\u5230\u7f51\u7ad9\u7684 HTML \u4e2d\uff0c\u4ee5\u4fbf\u5728\u6293\u53d6\u671f\u95f4\u5411\u641c\u7d22\u5f15\u64ce\u63d0\u4f9b\u4e0a\u4e0b\u6587\u4fe1\u606f\u3002 \u7136\u540e\u53ef\u4ee5\u5728 SERP \u4e2d\u663e\u793a\u6b64\u4fe1\u606f\uff0c\u4ece\u800c\u5f62\u6210\u589e\u5f3a\u7684\u5217\u8868\uff0c\u79f0\u4e3a\u4e30\u5bcc\u7684\u7247\u6bb5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.searchenginejournal.com\/technical-seo\/schema\/\">What Is Schema Markup &amp; Why It\u2019s Important for SEO<\/a><\/li><li><a href=\"https:\/\/www.searchenginejournal.com\/get-started-schema\/204518\/\">Getting Started With Schema Markup for SEO<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">robots.txt<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u673a\u5668\u4eba\u6392\u9664\u534f\u8bae\uff08\u6216\u6807\u51c6\uff09\u662f\u4e00\u4e2a\u6587\u672c\u6587\u4ef6\uff0c\u53ef\u4ee5\u5728\u7f51\u7ad9\u7684\u6839\u76ee\u5f55\u8bbf\u95ee\uff0c\u5b83\u544a\u8bc9\u641c\u7d22\u5f15\u64ce\u722c\u866b\u5e94\u8be5\u5ffd\u7565\u7f51\u7ad9\u7684\u54ea\u4e9b\u533a\u57df\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Return on Investment (ROI)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8861\u91cfSEO\u6d3b\u52a8\u7ee9\u6548\u7684\u65b9\u6cd5\u3002 \u8fd9\u662f\u901a\u8fc7\u5c06\u60a8\u901a\u8fc7\u81ea\u7136\u641c\u7d22\u83b7\u5f97\u7684\u6536\u5165\u9664\u4ee5\u603b\u6295\u8d44\u6210\u672c\uff0c\u7136\u540e\u4e58\u4ee5 100 \u6765\u8ba1\u7b97\u7684\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"s\">S<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Schema<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u79cd\u5fae\u6570\u636e\u5f62\u5f0f\uff0c\u4e00\u65e6\u6dfb\u52a0\u5230\u7f51\u9875\u4e2d\uff0c\u5c31\u4f1a\u521b\u5efa\u589e\u5f3a\u7684\u63cf\u8ff0\uff08\u901a\u5e38\u79f0\u4e3a\u4e30\u5bcc\u7f51\u9875\u6458\u8981\uff09\uff0c\u8be5\u63cf\u8ff0\u4f1a\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Scrape<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u79cd\u4f7f\u7528\u8ba1\u7b97\u673a\u7a0b\u5e8f\u6216\u811a\u672c\u590d\u5236\u7f51\u7ad9\u5185\u5bb9\u6216\u4fe1\u606f\u7684\u6280\u672f\u3002 \u641c\u7d22\u5f15\u64ce\uff08\u4f8b\u5982 Google\uff09\u4f1a\u6293\u53d6\u6570\u636e\u4ee5\u6784\u5efa\u53ef\u641c\u7d22\u7684\u7f51\u7ad9\u7d22\u5f15\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as: Web scraping.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Search Engine<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u79cd\u8ba1\u7b97\u673a\u7a0b\u5e8f\uff0c\u4f7f\u7528\u6237\u80fd\u591f\u8f93\u5165\u67e5\u8be2\u4ee5\u4ece\u8be5\u7a0b\u5e8f\u7684\u7d22\u5f15\u4e2d\u68c0\u7d22\u4fe1\u606f\uff08\u4f8b\u5982\u6587\u4ef6\u3001\u7f51\u7ad9\u3001\u7f51\u9875\uff09\uff08\u4f8b\u5982\uff0c\u7f51\u7edc\u641c\u7d22\u5f15\u64ce\uff0c\u5982 Google\uff0c\u7d22\u5f15\u7f51\u7ad9\u3001\u7f51\u9875\u548c\u5728 \u5168\u7403\u8d44\u8baf\u7f51\uff09\u3002 \u4f7f\u7528\u722c\u866b\u6784\u5efa\u548c\u66f4\u65b0\u641c\u7d22\u7d22\u5f15\uff0c\u5e76\u901a\u8fc7\u4e00\u7cfb\u5217\u7b97\u6cd5\u5bf9\u9879\u76ee\u8fdb\u884c\u5206\u6790\u548c\u6392\u540d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also see: Baidu, Bing, DuckDuckGo, Google, Yahoo, Yandex<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Search Engine Marketing (SEM)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a\u603b\u79f0\uff0c\u7528\u4e8e\u63d0\u9ad8\u7f51\u7ad9\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\u4e2d\u7684\u53ef\u89c1\u6027\uff0c\u5305\u62ec\u4ed8\u8d39\u6d3b\u52a8\u548c\u81ea\u7136\u6d3b\u52a8.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Search Engine Optimization (SEO)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f18\u5316\u7f51\u7ad9\u7684\u8fc7\u7a0b\u2014\u2014\u4ee5\u53ca\u8be5\u7f51\u7ad9\u4e0a\u7684\u6240\u6709\u5185\u5bb9\u2014\u2014\u56e0\u6b64\u5b83\u5c06\u51fa\u73b0\u5728\u641c\u7d22\u5f15\u64ce\u7684\u81ea\u7136\u7ed3\u679c\u4e2d\u7684\u663e\u8457\u4f4d\u7f6e\u3002 SEO \u9700\u8981\u4e86\u89e3\u641c\u7d22\u5f15\u64ce\u7684\u5de5\u4f5c\u539f\u7406\u3001\u4eba\u4eec\u641c\u7d22\u7684\u5185\u5bb9\uff08\u5373\u5173\u952e\u5b57\u548c\u5173\u952e\u77ed\u8bed\uff09\u4ee5\u53ca\u4eba\u4eec\u641c\u7d22\u7684\u539f\u56e0\uff08\u610f\u56fe\uff09\u3002 \u6210\u529f\u7684 SEO \u4f7f\u7f51\u7ad9\u5438\u5f15\u7528\u6237\u548c\u641c\u7d22\u5f15\u64ce\u3002 \u5b83\u662f\u6280\u672f\uff08\u9875\u5185 SEO\uff09\u548c\u8425\u9500\uff08\u9875\u5916 SEO\uff09\u7684\u7ed3\u5408\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">See: On-Page SEO, Off-Page SEO<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Search Engine Results Page (SERP)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u641c\u7d22\u5f15\u64ce\u5728\u6267\u884c\u641c\u7d22\u540e\u5411\u7528\u6237\u663e\u793a\u7684\u9875\u9762\u3002 \u901a\u5e38\uff0c\u641c\u7d22\u5f15\u64ce\u4f1a\u663e\u793a\u5927\u7ea6 10 \u4e2a\u81ea\u7136\u641c\u7d22\u7ed3\u679c\uff0c\u6309\u76f8\u5173\u6027\u6392\u5e8f\u3002 \u6839\u636e\u67e5\u8be2\uff0c\u53ef\u80fd\u4f1a\u663e\u793a\u5176\u4ed6\u641c\u7d22\u529f\u80fd\uff0c\u5305\u62ec\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AdWords \u5e7f\u544a\uff08\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u7684\u4e0a\u65b9\u548c\u4e0b\u65b9\uff09<br>\u7cbe\u9009\u7247\u6bb5\uff08\u53c8\u540d\u96f6\u4f4d\u7f6e\uff09<br>\u56fe\u7247<br>\u77e5\u8bc6\u9762\u677f<br>\u672c\u5730\u5305\uff08\u5e26\u5730\u56fe\uff09<br>\u6d88\u606f<br>\u76f8\u5173\u95ee\u9898<br>\u76f8\u5173\u641c\u7d22<br>\u8d2d\u7269\u7ed3\u679c<br>\u9644\u52a0\u94fe\u63a5<br>\u63a8\u6587<br>\u89c6\u9891<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as: SERPs, when referring to multiple search engine results pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Search History<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u641c\u7d22\u5f15\u64ce\u4f1a\u8ddf\u8e2a\u7528\u6237\u7684\u6bcf\u6b21\u641c\u7d22\u884c\u4e3a\uff08\u6587\u672c\u548c\u8bed\u97f3\uff09\u3001\u8bbf\u95ee\u7684\u6bcf\u4e2a\u7f51\u9875\u4ee5\u53ca\u70b9\u51fb\u7684\u6bcf\u4e2a\u5e7f\u544a\u3002 \u641c\u7d22\u5f15\u64ce\u53ef\u80fd\u4f1a\u4f7f\u7528\u8fd9\u4e9b\u6570\u636e\u6765\u4e2a\u6027\u5316\u767b\u5f55\u7528\u6237\u7684\u7ed3\u679c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as: Web Browsing History.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Share of Voice<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0e\u54c1\u724c\u7ade\u4e89\u5bf9\u624b\u5728\u76f8\u540c\u641c\u7d22\u8bcd\u4e2d\u83b7\u5f97\u7684\u603b\u5c55\u73b0\u6570\u76f8\u6bd4\uff0c\u54c1\u724c\u5728\u641c\u7d22\u8bcd\u7684 SERP \u4e2d\u83b7\u5f97\u7684\u5c55\u73b0\u6570\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sitelinks<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u591a\u516d\u4e2a\u7b97\u6cd5\u9009\u62e9\u7684\u94fe\u63a5\u51fa\u73b0\u5728\u6392\u540d\u9760\u524d\u7684\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u7684\u540c\u4e00\u7f51\u7ad9\u7684\u5217\u8868\u4e0b\u65b9\u3002 \u53ef\u4ee5\u963b\u6b62\u9875\u9762\u5728 Search Console \u6216 Bing \u7f51\u7ad9\u7ba1\u7406\u5458\u5de5\u5177\u4e2d\u663e\u793a\u4e3a\u9644\u52a0\u94fe\u63a5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as: Deep Links (Bing).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sitemap<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f51\u7ad9\u4e0a\u7684\u9875\u9762\u5217\u8868\u3002 \u6709\u4e24\u79cd\u7c7b\u578b\u7684\u7ad9\u70b9\u5730\u56fe\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HTML\uff1a\u8fd9\u79cd\u7c7b\u578b\u7684\u7ad9\u70b9\u5730\u56fe\u901a\u5e38\u6309\u4e3b\u9898\u7ec4\u7ec7\uff0c\u53ef\u5e2e\u52a9\u7ad9\u70b9\u7528\u6237\u6d4f\u89c8\u7f51\u7ad9\u3002<br>XML\uff1a\u8fd9\u79cd\u7c7b\u578b\u7684\u7ad9\u70b9\u5730\u56fe\u4e3a\u6293\u53d6\u5de5\u5177\u63d0\u4f9b\u7f51\u7ad9\u4e0a\u7684\u7f51\u9875\u5217\u8868\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sitewide Links<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u51fa\u73b0\u5728\u7f51\u7ad9\u6bcf\u4e2a\u9875\u9762\u4e0a\u7684\u94fe\u63a5\uff0c\u901a\u5e38\u5728\u4f7f\u7528\u6a21\u677f\u7684\u535a\u5ba2\u6216\u7f51\u7ad9\u7684\u4fa7\u8fb9\u680f\u6216\u9875\u811a\u4e2d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social Media<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7528\u6237\u53ef\u4ee5\u76f8\u4e92\u4ea4\u4e92\u4ee5\u53ca\u521b\u5efa\u3001\u5171\u4eab\u548c\u6d88\u8d39\u5185\u5bb9\u7684\u5e73\u53f0\uff08\u7f51\u7ad9\u548c\u5e94\u7528\u7a0b\u5e8f\uff09\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social Signal<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4efb\u4f55\u5bf9\u6d41\u884c\u7684\u793e\u4ea4\u7f51\u7ad9\u663e\u793a\u6743\u5a01\u548c\u5f71\u54cd\u7684\u56e0\u7d20\u3002 \u4f8b\u5982\uff0c\u7528\u6237\u5728 Twitter \u4e0a\u7684\u793e\u4ea4\u6743\u9650\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c3d\u7ba1\u8bb8\u591a\u76f8\u5173\u6027\u7814\u7a76\u8868\u660e\u793e\u4ea4\u4fe1\u53f7\u4f1a\u5f71\u54cd\u6392\u540d\uff08\u4f8b\u5982\uff0c\u4e00\u6761\u5185\u5bb9\u6536\u5230\u7684\u70b9\u8d5e\u6570\/\u5206\u4eab\u6570\uff09\uff0c\u4f46 Google \u5df2\u516c\u5f00\u8868\u793a\u793e\u4ea4\u4fe1\u53f7\u4e0d\u662f\u76f4\u63a5\u7684\u6392\u540d\u56e0\u7d20\u3002 \u7531\u4e8e\u5176\u4ed6\u539f\u56e0\uff0c\u62e5\u6709\u5927\u91cf\u793e\u4ea4\u5a92\u4f53\u53c2\u4e0e\u5ea6\u7684\u70ed\u95e8\u7f51\u7ad9\u5f80\u5f80\u6392\u540d\u9760\u524d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Spam<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">See: \u4f5c\u5f0a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Spider<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">See: Bot<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Split Testing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u9879\u5bf9\u7167\u5b9e\u9a8c\uff0c\u7528\u4e8e\u6bd4\u8f83\u81f3\u5c11\u4e24\u4e2a\u7f51\u9875\uff0c\u4ee5\u8861\u91cf\u4e0d\u540c\u53d8\u91cf\u5bf9\u8f6c\u5316\u7684\u5f71\u54cd\u3002 \u5728\u9875\u9762\u5411\u7f51\u7ad9\u8bbf\u95ee\u8005\u5c55\u793a\u8db3\u591f\u957f\u7684\u65f6\u95f4\u4ee5\u6536\u96c6\u8db3\u591f\u6570\u91cf\u7684\u6027\u80fd\u6570\u636e\u540e\uff0c\u53ef\u4ee5\u5ba3\u5e03\u201c\u83b7\u80dc\u8005\u201d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as: A\/B Testing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SSL Certificate<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u79cd\u6570\u5b57\u8bc1\u4e66\uff0c\u7528\u4e8e\u7f51\u7ad9\u8eab\u4efd\u9a8c\u8bc1\u548c\u4f7f\u7528\u5b89\u5168\u5957\u63a5\u5b57\u5c42\u6280\u672f\u5bf9\u53d1\u9001\u5230\u670d\u52a1\u5668\u7684\u4fe1\u606f\u8fdb\u884c\u52a0\u5bc6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Status Codes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bcf\u5f53\u70b9\u51fb\u94fe\u63a5\u3001\u8bf7\u6c42\u7f51\u9875\u6216\u6587\u4ef6\u6216\u63d0\u4ea4\u8868\u5355\u65f6\u670d\u52a1\u5668\u53d1\u9001\u7684\u54cd\u5e94\u4ee3\u7801\u3002 \u5bf9 SEO \u5f88\u91cd\u8981\u7684\u5e38\u89c1 HTTP \u72b6\u6001\u4ee3\u7801\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>200 (OK)<\/li><li>404 (Not Found)<\/li><li>410 (Gone)<\/li><li>500 (Internal Service Error)<\/li><li>503 (Service Unavailable)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Stop Word<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a\u7ecf\u5e38\u4f7f\u7528\u7684\u8bcd\u3002 \u4f8b\u5982\uff1aa\u3001at\u3001for\u3001is\u3001of\u3001on\u3001the\u3002 \u8fc7\u53bb\uff0c\u641c\u7d22\u5f15\u64ce\u5728\u7d22\u5f15\u65f6\u5ffd\u7565\u4e86\u8fd9\u4e9b\u8bcd\u4ee5\u8282\u7701\u65f6\u95f4\/\u8d44\u6e90\u3002 \u81ea\u65e9\u671f\u4ee5\u6765\uff0c\u641c\u7d22\u5f15\u64ce\u5df2\u7ecf\u6709\u4e86\u5f88\u5927\u7684\u53d1\u5c55\uff0c\u5e76\u4e14\u505c\u7528\u8bcd\u6709\u65f6\u662f\u6709\u610f\u4e49\u7684\uff0c\u56e0\u6b64\u5bf9\u4e8e SEO \u800c\u8a00\uff0c\u8fd9\u5e76\u4e0d\u662f\u4ec0\u4e48\u503c\u5f97\u62c5\u5fc3\u7684\u4e8b\u60c5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/www.seobythesea.com\/2008\/01\/new-google-approach-to-indexing-and-stopwords\/\" rel=\"noreferrer noopener\" target=\"_blank\">New Google Approach to Indexing and Stopwords<\/a>&nbsp;by Bill Slawski<\/li><li><a href=\"http:\/\/www.seobythesea.com\/2013\/01\/insignificant-terms-in-queries\/\" rel=\"noreferrer noopener\" target=\"_blank\">How Google Might Ignore Insignificant Terms in Queries<\/a>&nbsp;by Bill Slawski<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Subdomain<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b58\u5728\u4e8e\u4e3b\u57df\u4e2d\u7684\u5355\u72ec\u90e8\u5206\u3002 \u4f8b\u5982\uff1ahttp:\/\/jobs.searchenginejournal.com\/ \u662f\u5b58\u5728\u4e8e https:\/\/www.searchenginejournal.com\/ \u4e3b\u57df\u4e2d\u7684\u5b50\u57df<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"t\">T<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Taxonomy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7ec4\u7ec7\u548c\u5206\u7c7b\u7f51\u7ad9\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u5185\u5bb9\u7684\u53ef\u67e5\u627e\u6027\u5e76\u5e2e\u52a9\u7528\u6237\u5b8c\u6210\u6240\u9700\u7684\u73b0\u573a\u4efb\u52a1\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Time on Page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u7528\u6237\u67e5\u770b\u7279\u5b9a\u7f51\u9875\u7684\u65f6\u95f4\u7684\u4e0d\u51c6\u786e\u4f30\u8ba1\u3002 \u9000\u51fa\u7387\u9ad8\u7684\u9875\u9762\u4f1a\u6781\u5927\u5730\u626d\u66f2\u8fd9\u4e9b\u6570\u636e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Title Tag<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5145\u5f53\u7f51\u9875\u6807\u9898\u7684 HTML \u5143\u6807\u8bb0\u3002 \u901a\u5e38\uff0c\u6807\u9898\u6807\u7b7e\u662f\u641c\u7d22\u5f15\u64ce\u5728\u663e\u793a\u641c\u7d22\u5217\u8868\u65f6\u4f7f\u7528\u7684\u6807\u9898\uff0c\u56e0\u6b64\u5b83\u5e94\u8be5\u5305\u542b\u8be5\u7279\u5b9a\u9875\u9762\u7684\u6218\u7565\u548c\u76f8\u5173\u5173\u952e\u5b57\u3002 \u6807\u9898\u6807\u7b7e\u4e5f\u5e94\u8be5\u5199\u5f97\u5bf9\u4eba\u4eec\u6709\u610f\u4e49\u5e76\u5438\u5f15\u6700\u591a\u7684\u70b9\u51fb\u3002 \u901a\u5e38\uff0c\u6807\u9898\u6807\u7b7e\u5e94\u5c11\u4e8e 65 \u4e2a\u5b57\u7b26\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Top-Level Domain (TLD)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7ed9\u5b9a\u7f51\u5740\u7684\u6269\u5c55\u540d\u3002 \u8fd9\u4e9b\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>.com<\/li><li>.org<\/li><li>.net<\/li><li>.info<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd8\u6709\u66f4\u591a\u884c\u4e1a\u548c\u56fd\u5bb6\u7279\u5b9a\u7684\u9009\u9879\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as: gTLD (Generic Top-Level Domain); Domain Extension.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Traffic<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bbf\u95ee\u60a8\u7f51\u7ad9\u7684\u4eba\uff08\u6709\u65f6\u662f\u673a\u5668\u4eba\uff09\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trust<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u901a\u5e38\u9002\u7528\u4e8e\u57df\u540d\u7684\u5386\u53f2\uff08\u4f8b\u5982\uff0c\u5b83\u662f\u5426\u5f15\u7528\u6216\u63d0\u4f9b\u4e13\u5bb6\u8d44\u6e90\u3001\u5efa\u7acb\u826f\u597d\u7684\u58f0\u8a89\u3001\u9075\u5b88\u7f51\u7ad9\u7ba1\u7406\u5458\u6307\u5357\uff09\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TrustRank<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u79cd\u94fe\u63a5\u5206\u6790\u6280\u672f\uff0c\u7528\u4e8e\u5c06\u826f\u597d\u7684\u201c\u4fe1\u8a89\u826f\u597d\u7684\u79cd\u5b50\u9875\u9762\u201d\u4e0e\u5783\u573e\u9875\u9762\u5206\u5f00\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recommended reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/www.vldb.org\/conf\/2004\/RS15P3.PDF\" rel=\"noreferrer noopener\" target=\"_blank\">Combating Web Spam with TrustRank<\/a>&nbsp;by Zoltan Gyongyi, Hector Garcia-Molina, and Jan Pedersen<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"u\">U<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">User-Generated Content (UGC)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7531\u7528\u6237\u6216\u5ba2\u6237\u521b\u5efa\u7684\u4efb\u4f55\u5f62\u5f0f\u7684\u5185\u5bb9\u2014\u2014\u89c6\u9891\u3001\u535a\u5ba2\u6587\u7ae0\u3001\u8bc4\u8bba\u3001\u8bc4\u8bba\u7b49\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Universal Search<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u641c\u7d22\u5f15\u64ce\u4ece\u591a\u4e2a\u4e13\u4e1a\u6570\u636e\u5e93\u4e2d\u63d0\u53d6\u6570\u636e\u4ee5\u663e\u793a\u5728\u540c\u4e00\u4e2a SERP \u4e0a\u65f6\u3002 \u7ed3\u679c\u53ef\u4ee5\u5305\u62ec\u56fe\u50cf\u3001\u89c6\u9891\u3001\u65b0\u95fb\u3001\u8d2d\u7269\u548c\u5176\u4ed6\u7c7b\u578b\u7684\u7ed3\u679c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as: Blended Search.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Unnatural Link<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google \u8bc6\u522b\u4e3a\u53ef\u7591\u3001\u6b3a\u9a97\u6027\u6216\u64cd\u7eb5\u6027\u7684\u94fe\u63a5\u3002 \u4e0d\u81ea\u7136\u7684\u94fe\u63a5\u53ef\u80fd\u4f1a\u5bfc\u81f4 Google \u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u91c7\u53d6\u624b\u52a8\u64cd\u4f5c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">URL<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7edf\u4e00\u8d44\u6e90\u5b9a\u4f4d\u5668\u662f\u6307\u5411\u7f51\u7edc\u8d44\u6e90\u7684\u7279\u5b9a\u5b57\u7b26\u4e32\u3002 \u672f\u8bed URL \u901a\u5e38\u662f\u8f93\u5165\u6d4f\u89c8\u5668\u4ee5\u8bbf\u95ee\u7f51\u9875\u7684\u57fa\u4e8e\u5b57\u6bcd\u7684\u7f51\u5740\uff08\u4f8b\u5982 www.searchenginejournal.com\uff09\u7684\u7b80\u5199\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">URL Parameter<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6dfb\u52a0\u5230 URL \u7684\u503c\u4ee5\u8ddf\u8e2a\u6d41\u91cf\u7684\u6765\u6e90\uff08\u5373\uff0c\u6709\u4eba\u70b9\u51fb\u54ea\u4e2a\u94fe\u63a5\u6765\u53d1\u73b0\u60a8\u7684\u7f51\u7ad9\u6216\u7f51\u9875\uff09\u3002 \u8fd9\u662f URL \u53c2\u6570\u7684\u793a\u4f8b\uff08\u7c97\u4f53\uff09\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.searchenginejournal.com\/example-article-url\/999999\/?utm_source=share-back-traffic&#038;utm_medium=desktop-share-button&#038;utm_campaign=twitter\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as: Query String.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Usability<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eba\u4eec\u4f7f\u7528\u60a8\u7684\u7f51\u7ad9\u6709\u591a\u5bb9\u6613\u3002 \u7f51\u7ad9\u8bbe\u8ba1\u3001\u6d4f\u89c8\u5668\u517c\u5bb9\u6027\u3001\u6b8b\u75be\u589e\u5f3a\u548c\u5176\u4ed6\u56e0\u7d20\u90fd\u5728\u63d0\u9ad8\u53ef\u7528\u6027\u548c\u4f7f\u5c3d\u53ef\u80fd\u591a\u7684\u4eba\u53ef\u4ee5\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\u65b9\u9762\u53d1\u6325\u4f5c\u7528\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">User Agent<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f51\u7edc\u722c\u866b\u8f6f\u4ef6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">User Experience (UX)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7528\u6237\u5728\u4e0e\u54c1\u724c\u3001\u5176\u5728\u7ebf\u5f62\u8c61\u548c\u4ea7\u54c1\/\u670d\u52a1\u4e92\u52a8\u540e\u7559\u4e0b\u7684\u6574\u4f53\u611f\u89c9\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"v\">V<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Vertical Search<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u79cd\u4e13\u95e8\u7684\u641c\u7d22\u7c7b\u578b\uff0c\u4ec5\u5173\u6ce8\u7279\u5b9a\u4e3b\u9898\u3001\u5185\u5bb9\u7c7b\u578b\u6216\u5a92\u4f53\u3002 \u4f8b\u5982\uff0cYouTube\uff08\u89c6\u9891\uff09\u3001\u4e9a\u9a6c\u900a\uff08\u8d2d\u7269\uff09\u3001Kayak\uff08\u65c5\u884c\uff09\u3001Yelp\uff08\u5546\u4e1a\u8bc4\u8bba\uff09\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Virtual Assistant<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f7f\u7528\u81ea\u7136\u8bed\u8a00\u5904\u7406\u6765\u6267\u884c\u4efb\u52a1\u7684\u673a\u5668\u4eba\uff0c\u4f8b\u5982\u8fdb\u884c\u7f51\u7edc\u641c\u7d22\u3002 \u4f8b\u5982\uff0c\u82f9\u679c\u7684 Siri \u6216\u5fae\u8f6f\u7684 Cortana\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Visibility<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f51\u7ad9\u5728\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u663e\u7740\u6027\u548c\u4f4d\u7f6e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Voice Search<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u79cd\u58f0\u63a7\u6280\u672f\uff0c\u5141\u8bb8\u7528\u6237\u5bf9\u7740\u8bbe\u5907\uff08\u901a\u5e38\u662f\u667a\u80fd\u624b\u673a\uff09\u63d0\u95ee\u6216\u8fdb\u884c\u5728\u7ebf\u641c\u7d22\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"w\">W<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Webpage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b58\u5728\u4e92\u8054\u7f51\u4e0a\uff0c\u80fd\u88ab\u6d4f\u89c8\u5668\u8bbf\u95ee\u7684\u9875\u9762<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Website<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e92\u8054\u7f51\u4e0a\u4e00\u7cfb\u5217\u7f51\u9875\u7684\u7ec4\u5408<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Website Navigation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f51\u7ad9\u8fde\u63a5\u5176\u7f51\u9875\u4ee5\u5e2e\u52a9\u8bbf\u95ee\u8005\u6d4f\u89c8\u8be5\u7f51\u7ad9\u7684\u65b9\u5f0f\u3002 \u7f51\u7ad9\u5bfc\u822a\u6709\u51e0\u79cd\u4e0d\u540c\u7684\u5f62\u5f0f\uff0c\u5305\u62ec\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3b\u5bfc\u822a\uff1a\u60a8\u7684\u7f51\u7ad9\u5173\u6ce8\u7684\u4e3b\u8981\u4e3b\u9898\u6216\u4e3b\u9898\u3002\u4f8b\u5982\uff0c\u5728 SEJ \u4e0a\uff0c\u6211\u4eec\u7684\u4e3b\u8981\u5bfc\u822a\u5305\u62ec SEO\u3001\u65b0\u95fb\u3001PPC\u3001\u5185\u5bb9\u548c\u793e\u4ea4\u3002<br>\u4e8c\u7ea7\u5bfc\u822a\uff1a\u4e0e\u4e3b\u5bfc\u822a\u76f8\u5173\u7684\u4e3b\u9898\u3002\u4f8b\u5982\uff0cSEJ \u4e8c\u7ea7\u5bfc\u822a\u5305\u62ec\u6307\u5411\u7f51\u7edc\u7814\u8ba8\u4f1a\u3001\u64ad\u5ba2\u3001\u6307\u5357\u3001SEJ \u5cf0\u4f1a\u548c\u5176\u4ed6\u4e3b\u9898\u7684\u94fe\u63a5\u3002<br>\u9875\u811a\u5bfc\u822a\uff1a\u901a\u5e38\u8fd9\u5305\u62ec\u6307\u5411\u5305\u542b\u6709\u5173\u54c1\u724c\u6216\u4e1a\u52a1\u7684\u91cd\u8981\u4fe1\u606f\u8d44\u6e90\u7684\u9875\u9762\u7684\u94fe\u63a5\u3002\u8fd9\u4e9b\u9875\u9762\u5bf9\u4e8e\u6392\u540d\u76ee\u7684\u901a\u5e38\u5e76\u4e0d\u91cd\u8981\u3002\u4f8b\u5982\uff0cSEJ \u7684\u9875\u811a\u5bfc\u822a\u94fe\u63a5\u5230\u6211\u4eec\u7684\u5173\u4e8e\u6211\u4eec\u9875\u9762\u3001\u9690\u79c1\u653f\u7b56\u548c\u6211\u4eec\u7684\u5404\u79cd\u793e\u4ea4\u8d44\u6599\u3002<br>\u76f8\u5173\u94fe\u63a5\uff1a\u6b64\u533a\u57df\u901a\u5e38\u51fa\u73b0\u5728\u53f3\u4fa7\u680f\u6216\u5185\u5bb9\u4e0b\u65b9\u3002\u5b83\u53ef\u80fd\u88ab\u79f0\u4e3a\u201c\u6700\u53d7\u6b22\u8fce\u201d\u3001\u201c\u6700\u53d7\u6b22\u8fce\u201d\u6216\u201c\u73b0\u5728\u6d41\u884c\u201d\u3002<br>\u5185\u5bb9\u94fe\u63a5\uff1a\u51fa\u73b0\u5728\u60a8\u7684\u4e3b\u8981\u5185\u5bb9\uff08\u4f8b\u5982\u6587\u7ae0\u3001\u767b\u5f55\u9875\u9762\uff09\u4e2d\u7684\u94fe\u63a5\u3002<br>\u9762\u5305\u5c51\u5bfc\u822a\uff1a\u8fd9\u79cd\u7c7b\u578b\u4e0d\u50cf\u4ee5\u524d\u90a3\u4e48\u53d7\u6b22\u8fce\u4e86\u3002\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u6bcf\u4e2a\u7f51\u9875\u90fd\u4f1a\u663e\u793a\u4e00\u6761\u201c\u8f68\u8ff9\u201d\uff0c\u4ee5\u5e2e\u52a9\u5feb\u901f\u544a\u8bc9\u8bbf\u95ee\u8005\u4ed6\u4eec\u5728\u60a8\u7f51\u7ad9\u4e0a\u7684\u4f4d\u7f6e\u3002\u4f8b\u5982\uff1a\u9996\u9875 > SEO > \u94fe\u63a5\u5efa\u8bbe > \u4ec0\u4e48\u662f\u7f51\u7ad9\u5bfc\u822a\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as: Internal Links (or Internal Linking), Site Architecture<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Webspam<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4efb\u4f55\u53ea\u4e3a\u6b3a\u9a97\u6216\u64cd\u7eb5\u641c\u7d22\u5f15\u64ce\u6216\u7528\u6237\u7684\u884c\u4e3a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as: Black Hat SEO, Spam, Spamdexing, Search Spam<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">White Hat<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b26\u5408 Google \u7f51\u7ad9\u7ba1\u7406\u5458\u6307\u5357\u7684\u7b56\u7565\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Word Count<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5185\u5bb9\u4e2d\u51fa\u73b0\u7684\u603b\u5b57\u6570\u3002 \u5185\u5bb9\u592a\u5c11\uff08\u6216\u592a\u5355\u8584\uff09\u53ef\u80fd\u662f\u641c\u7d22\u5f15\u64ce\u8d28\u91cf\u4f4e\u52a3\u7684\u4fe1\u53f7\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">WordPress<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a\u6d41\u884c\u7684\u535a\u5ba2\u548c\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"x\">X<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">XML<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u6269\u5c55\u6807\u8bb0\u8bed\u8a00\u662f\u641c\u7d22\u5f15\u64ce\u7528\u6765\u7406\u89e3\u7f51\u7ad9\u6570\u636e\u7684\u6807\u8bb0\u8bed\u8a00\u3002..<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">XML Sitemap<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u641c\u7d22\u5f15\u64ce\u9700\u8981\u77e5\u9053\u7684\u7f51\u7ad9\u4e0a\u6240\u6709\u9875\u9762\u7684\u5217\u8868\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"y\">Y<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Yahoo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u96c5\u864e\u8bde\u751f\u4e8e 1994 \u5e74 4 \u6708\uff0c\u662f 90 \u5e74\u4ee3\u975e\u5e38\u53d7\u6b22\u8fce\u7684\u641c\u7d22\u5f15\u64ce\u548c\u95e8\u6237\u7f51\u7ad9\u3002 \u96c5\u864e\u641c\u7d22\u4e3b\u8981\u662f\u4eba\u529b\u9a71\u52a8\u7684\uff0c\u81f3\u5c11\u5728 2000 \u5e74 6 \u6708\u4e4b\u524d\uff0c\u5f53\u65f6\u4e0d\u4e3a\u4eba\u77e5\u7684\u641c\u7d22\u5f15\u64ce Google \u5f00\u59cb\u4e3a\u96c5\u864e\u7684\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u63d0\u4f9b\u652f\u6301\u3002 \u8fd9\u7b14\u4ea4\u6613\u4e00\u76f4\u6301\u7eed\u5230 2004 \u5e74\uff0c\u5f53\u65f6\u96c5\u864e\u5f00\u59cb\u4f7f\u7528\u81ea\u5df1\u7684\u641c\u7d22\u6280\u672f\u3002 \u81ea 2010 \u5e74\u4ee5\u6765\uff0c\u96c5\u864e\u7684\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u4e00\u76f4\u7531\u5fae\u8f6f\u7684\u641c\u7d22\u5f15\u64ce Bing \u63d0\u4f9b\u652f\u6301\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Yandex<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yandex \u662f\u4fc4\u7f57\u65af\u6700\u53d7\u6b22\u8fce\u7684\u641c\u7d22\u5f15\u64ce\uff0c\u7531 Arkady Volozh \u548c Ilya Segalovich \u4e8e 1997 \u5e74 9 \u6708 23 \u65e5\u521b\u7acb\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>via SEO Glossary: 200+ Terms &amp; Definitions You Need to Know (searchenginejournal.com) \u60a8\u6bcf\u5929\u9047\u5230\u7684\u6240\u6709\u76f8\u5173\u7684\u76f8\u5173\u672f\u8bed\u548c\u6d41\u884c\u8bed\u6df7\u6dc6\uff1f \u8fd9\u662f\u4e00\u4e2a\u6709\u5173200\u591a\u79cd\u5b9a\u4e49\u7684\u8bcd\u6c47\u8868\uff0c\u5e0c\u671b\u80fd\u5e2e\u52a9\u5230\u4f60\u3002 \u4e0e\u4efb\u4f55\u4e13\u4e1a\u884c\u4e1a\u4e00\u6837\uff0c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5177\u6709\u81ea\u5df1\u72ec\u7279\u7684\u672f\u8bed\uff0c\u5b9a\u4e49\u548c\u7f29\u5199\u3002 \u8be5SEO\u8bcd\u6c47\u8868\u6c47\u7f16\u4e86\u60a8\u53ef\u80fd\u542c\u5230\u7684200\u591a\u79cd\u6700\u5e38\u89c1\u7684\u672f\u8bed\uff0c\u5e76\u4e14\u5728SEO\u804c\u4e1a\u4e2d\u80af\u5b9a\u4f1a\u6d89\u53ca\u3002 A Above the Fold Content that appears on a website before the user scrolls&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-725","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"via SEO Glossary: 200+ Terms &amp; Definitions You Need to Know (searchenginejournal.com) \u60a8\u6bcf\u5929\u9047\u5230\u7684\u6240\u6709\u76f8\u5173\u7684\u76f8\u5173\u672f\u8bed\u548c\u6d41\u884c\u8bed\u6df7\u6dc6\uff1f 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Google created the Page Layout Algorithm in 2012 to lower the rankings of websites featuring too many ads in this space. \u5728\u7528\u6237\u9f20\u6807\u6eda\u52a8\u4e4b\u524d\u51fa\u73b0\u5728\u7f51\u7ad9\u4e0a\u7684\u5185\u5bb9\u3002 \u8c37\u6b4c\u57282012\u5e74\u521b\u5efa\u4e86\u9875\u9762\u5e03\u5c40\u7b97\u6cd5\uff0c\u964d\u4f4e\u4e86\u5728\u6b64\u7a7a\u95f4\u4e2d\u7684\u4f17\u591a\u5e7f\u544a\u4e2d\u7684\u7f51\u7ad9\u6392\u540d\u3002 AJAX Asynchronous JavaScript and\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"admin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/86i87.com\/?p=725\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"My Blog - My WordPress Blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"SEO\u8bcd\u6c47\u8868\uff1a200\u591a\u4e2a\u672f\u8bed\u548c\u5b9a\u4e49 - My Blog\" \/>\n\t\t<meta property=\"og:description\" content=\"via SEO Glossary: 200+ Terms &amp; Definitions You Need to Know (searchenginejournal.com) \u60a8\u6bcf\u5929\u9047\u5230\u7684\u6240\u6709\u76f8\u5173\u7684\u76f8\u5173\u672f\u8bed\u548c\u6d41\u884c\u8bed\u6df7\u6dc6\uff1f \u8fd9\u662f\u4e00\u4e2a\u6709\u5173200\u591a\u79cd\u5b9a\u4e49\u7684\u8bcd\u6c47\u8868\uff0c\u5e0c\u671b\u80fd\u5e2e\u52a9\u5230\u4f60\u3002 \u4e0e\u4efb\u4f55\u4e13\u4e1a\u884c\u4e1a\u4e00\u6837\uff0c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5177\u6709\u81ea\u5df1\u72ec\u7279\u7684\u672f\u8bed\uff0c\u5b9a\u4e49\u548c\u7f29\u5199\u3002 \u8be5SEO\u8bcd\u6c47\u8868\u6c47\u7f16\u4e86\u60a8\u53ef\u80fd\u542c\u5230\u7684200\u591a\u79cd\u6700\u5e38\u89c1\u7684\u672f\u8bed\uff0c\u5e76\u4e14\u5728SEO\u804c\u4e1a\u4e2d\u80af\u5b9a\u4f1a\u6d89\u53ca\u3002 A Above the Fold Content that appears on a website before the user scrolls. 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