{"id":646,"date":"2022-03-26T14:33:23","date_gmt":"2022-03-26T14:33:23","guid":{"rendered":"https:\/\/www.86i87.com\/?p=646"},"modified":"2022-03-26T14:33:23","modified_gmt":"2022-03-26T14:33:23","slug":"seo-%e5%92%8c%e6%a0%b8%e5%bf%83%e7%ae%97%e6%b3%95%ef%bc%9a%e5%a6%82%e4%bd%95%e8%a7%a3%e5%86%b3%e3%80%81%e5%88%86%e6%9e%90%e5%92%8c%e5%bd%b1%e5%93%8d","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=646","title":{"rendered":"SEO \u548c\u6838\u5fc3\u7b97\u6cd5\uff1a\u5982\u4f55\u89e3\u51b3\u3001\u5206\u6790\u548c\u5f71\u54cd"},"content":{"rendered":"\n<p>via https:\/\/moz.com\/blog\/seo-and-core-algorithms<\/p>\n\n\n\n<p>\u6838\u5fc3\u7b97\u6cd5\u66f4\u65b0\u53ef\u80fd\u662f SEO \u7684\u539f\u7f6a\u3002 \u66f4\u65b0\u5e26\u6765\u7684\u672a\u77e5\u6570\u8ba9\u4eba\u4eec\u75b2\u4e8e\u5954\u547d\uff0c\u800c\u8c37\u6b4c\u4f3c\u4e4e\u5750\u4e0b\u6765\u770b\u7740\u4ed6\u4eec\u4e89\u5148\u6050\u540e\u5730\u89e3\u51b3\u8fd9\u4e9b\u53d8\u5316\u3002<\/p>\n\n\n\n<p>\u8003\u8651\u5230\u8c37\u6b4c\u5bf9\u6838\u5fc3\u66f4\u65b0\u2014\u2014\u751a\u81f3\u662f\u5b9a\u671f\u66f4\u65b0\u2014\u2014\u901a\u5e38\u662f\u591a\u4e48\u7684\u795e\u79d8\u2014\u2014\u770b\u8d77\u6765\u6211\u4eec\u5e38\u5e38\u53d7\u7b97\u6cd5\u7684\u652f\u914d\uff0c\u6ca1\u6709\u6211\u4eec\u81ea\u5df1\u7684\u5408\u6cd5\u63aa\u65bd\u53ef\u4ee5\u91c7\u7528\u3002 \u8c37\u6b4c\u672c\u8eab\u751a\u81f3\u4e00\u518d\u58f0\u660e\uff0c\u7f51\u7ad9\u6240\u6709\u8005\u4e0d\u5e94\u8be5\u5c06\u66f4\u65b0\u89c6\u4e3a\u4ed6\u4eec\u6b63\u5728\u5bf9\u6297\u7684\u4e1c\u897f\u3002<\/p>\n\n\n\n<p>\u8bf4\u4e86\u8fd9\u4e48\u591a\uff0c\u6211\u4eec\u662f\u5426\u53ea\u662f\u4e3e\u624b\u5931\u8d25\uff1f \u7b54\u6848\u662f\u5426\u5b9a\u7684\u2014\u2014\u6211\u4eec\u6709\u5f88\u591a\u7b56\u7565\u53ef\u4f9b\u4f7f\u7528\uff0c\u4f46\u4e0e SEO \u4e2d\u7684\u4efb\u4f55\u4e8b\u60c5\u4e00\u6837\uff0c\u8fd9\u662f\u4e00\u4e2a\u66f4\u7ec6\u81f4\u3001\u66f4\u957f\u671f\u7684\u6e38\u620f\u3002 \u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u63a2\u8ba8\u5982\u4f55\u89e3\u51b3\u3001\u5206\u6790\u548c\u5f71\u54cd\u6838\u5fc3\u7b97\u6cd5\u66f4\u65b0\u7684\u7ed3\u679c\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u5982\u4f55\u89e3\u51b3\u8c37\u6b4c\u6838\u5fc3\u7b97\u6cd5\u66f4\u65b0<\/strong><br>\u9996\u5148\uff0c\u91cd\u8981\u7684\u662f\u6211\u4eec\u8981\u6b63\u786e\u6821\u51c6\u6211\u4eec\u5bf9\u6838\u5fc3\u7b97\u6cd5\u66f4\u65b0\u7684\u770b\u6cd5\u3002\u5982\u524d\u6240\u8ff0\uff0c\u8c37\u6b4c\u5df2\u786e\u8ba4\u7f51\u7ad9\u6240\u6709\u8005\u4e0d\u5e94\u91c7\u53d6\u4efb\u4f55\u201c\u4fee\u590d\u201d\u4f5c\u4e3a\u56de\u5e94\uff0c\u5e76\u5728\u4e4b\u524d\u7684\u6838\u5fc3\u66f4\u65b0\u540e\u53d1\u5e03\u4ee5\u4e0b\u63a8\u6587\uff1a<\/p>\n\n\n\n<p>\u8c37\u6b4c\u641c\u7d22\u8054\u7edc<br>\u8fd9\u79cd\u7f3a\u4e4f\u7b80\u5355\u201c\u4fee\u590d\u201d\u7684\u539f\u56e0\u662f\u56e0\u4e3a\u7f51\u7ad9\u662f\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u8bc4\u4f30\u7684\u3002\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u8fd9\u53ef\u4ee5\u88ab\u89c6\u4e3a\u4e00\u4e2a\u5355\u4e00\u7684\u6c47\u603b\u62a5\u544a\u5361\uff0c\u7136\u540e\u7528\u4e8e\u901a\u77e5\u5956\u52b1\u3001\u60e9\u7f5a\u6216\u7ef4\u62a4\u7ad9\u70b9\u5f53\u524d\u72b6\u6001\u7684\u51b3\u7b56\u3002<\/p>\n\n\n\n<p>\u7ee7\u7eed\u8fd9\u4e2a\u6bd4\u55bb\uff0c\u4e3a\u4e86\u5728\u5b66\u5e74\u7ed3\u675f\u65f6\u53d6\u5f97\u597d\u6210\u7ee9\uff0c\u6211\u4eec\u5e94\u8be5\u786e\u4fdd\u6211\u4eec\u5728\u6574\u4e2a\u5b66\u671f\u90fd\u505a\u5230\u6700\u597d\uff0c\u800c\u4e0d\u662f\u5728\u671f\u672b\u8003\u8bd5\u524d\u4e0d\u65ad\u9003\u8bfe\u548c\u6b7b\u8bb0\u786c\u80cc\u3002\u540c\u6837\uff0c\u91cd\u8981\u7684\u662f\u8981\u63d0\u5230\u8bb8\u591a SEO \u5df2\u7ecf\u786e\u5b9a\u4e86\u4e00\u79cd\u8d8b\u52bf\uff0c\u5373\u5728\u6838\u5fc3\u66f4\u65b0\u4e4b\u524d\u7684\u51e0\u5468\u5185\u7f51\u7ad9\u7684\u53d8\u5316\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u88ab\u5ffd\u7565\u4e86\u3002\u8fd9\u4e00\u53d1\u73b0\u5728\u5bf9\u7f51\u7ad9\u8fdb\u884c\u8bc4\u4f30\u7684\u80cc\u666f\u4e0b\u786e\u5b9e\u6709\u610f\u4e49\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u66f4\u6539\u662f\u5728\u8f83\u957f\u65f6\u95f4\u5185\u800c\u4e0d\u662f\u5728\u51e0\u5468\u5185\u8fdb\u884c\u7684\u3002\u5728\u6781\u5c11\u6570\u60c5\u51b5\u4e0b\uff0c\u8c37\u6b4c\u4f1a\u63d0\u524d\u901a\u77e5\u6211\u4eec\u66f4\u65b0\uff0c\u8fd9\u4e0d\u5e94\u8be5\u662f\u6211\u4eec\u5728\u5168\u7ad9\u8303\u56f4\u5185\u5b9e\u65bd\u4e00\u8fde\u4e32\u66f4\u6539\u7684\u4fe1\u53f7\u3002<\/p>\n\n\n\n<p>\u4e3a\u4e86\u63d0\u4f9b\u4e00\u4e9b\u6211\u4eec\u5b9e\u9645\u4e0a\u53ef\u4ee5\u7528\u6765\u66f4\u597d\u5730\u7406\u89e3\u65f6\u95f4\u7684\u5177\u4f53\u6570\u636e\uff0c\u4e0b\u9762\u662f\u4f7f\u7528\u8fc7\u53bb\u6838\u5fc3\u66f4\u65b0\u7684\u53d1\u5e03\u65e5\u671f\u7684\u4e00\u4e9b\u8981\u70b9\u3002 \u201c\u62ec\u53f7\u201d\u6838\u5fc3\u66f4\u65b0\u4f3c\u4e4e\u6807\u5fd7\u7740\u201c\u6838\u5fc3\u7b97\u6cd5\u66f4\u65b0\u201d\u6982\u5ff5\u53d8\u5f97\u66f4\u52a0\u666e\u53ca\u7684\u5f00\u59cb\u3002\u56e0\u6b64\uff0c\u8003\u8651\u5230\u8fd9\u4e00\u70b9\uff0c\u6211\u4eec\u53ef\u4ee5\u4ece 2018 \u5e74 3 \u6708\u201c\u62ec\u53f7\u201d\u4ee5\u6765\u7684\u8fc7\u53bb\u6838\u5fc3\u66f4\u65b0\u4e2d\u6536\u96c6\u4ee5\u4e0b\u89c1\u89e3\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/moz.com\/images\/blog\/unnamed.png?w=934&amp;auto=compress%2Cformat&amp;fit=crop&amp;dm=1647268872&amp;s=8f0dd7318eb900639c0b962482cbae51\" alt=\"Core Algorithm Updates Since 2018\"\/><\/figure>\n\n\n\n<p>\u6bcf\u5e74\u9891\u7387\uff1a\u6bcf\u5e74 3 \u6b21\uff0c2021 \u5e74\u9664\u5916\u3002<br>\u6700\u5e38\u89c1\u7684\u5b63\u5ea6\uff1aQ2\uff0c\u603b\u5171\u6709\u56db\u4e2a\u66f4\u65b0\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u5728\u7b2c\u56db\u5b63\u5ea6\u53ea\u770b\u5230\u4e86 2 \u6b21\u66f4\u65b0\uff08\u8c37\u6b4c\u53ef\u80fd\u6b63\u5728\u4eab\u53d7\u5047\u671f\uff09\u3002<\/p>\n\n\n\n<p>\u6700\u5e38\u89c1\u7684\u6708\u4efd\uff1a3 \u6708\u548c 6 \u6708\uff0c\u8fd9\u4e24\u4e2a\u6708\u6709 2 \u6b21\u66f4\u65b0\u3002<br>\u6bcf\u6708\u6700\u5e38\u89c1\u7684\u65f6\u95f4\uff1a\u5341\u4e8c\u6b21\u66f4\u65b0\u4e2d\u6709\u4e5d\u6b21\u53d1\u751f\u5728\u4e0a\u534a\u6708\uff0815 \u65e5\u4e4b\u524d\uff09\u3002 \u8d85\u8fc7\u4e00\u534a\u7684\u66f4\u65b0\u53d1\u751f\u5728\u4e00\u4e2a\u6708\u7684\u524d\u56db\u5929\uff08\u4e5f\u8bb8\u8c37\u6b4c\u5728\u6bcf\u6708\u7684\u51b2\u523a\u4e2d\u8fd0\u884c\uff09\u3002<\/p>\n\n\n\n<p>\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\uff0c\u6211\u4eec\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u6570\u636e\u3002 Google \u6838\u5fc3\u7b97\u6cd5\u66f4\u65b0\u4e4b\u95f4\u7684\u5e73\u5747\u65f6\u95f4\u4e3a 120 \u5929\uff0c\u8fd9\u4e0e\u6211\u4eec\u53d1\u73b0\u6838\u5fc3\u7b97\u6cd5\u66f4\u65b0\u901a\u5e38\u6bcf\u5e74\u53d1\u751f 3 \u6b21\u7684\u7ed3\u679c\u4e00\u81f4\u3002 \u8fd9\u901a\u5e38\u53ef\u4ee5\u7528\u4f5c\u8861\u91cf\u6211\u4eec\u5728\u6838\u5fc3\u66f4\u65b0\u4e4b\u95f4\u6709\u591a\u5c11\u65f6\u95f4\u4ee5\u4fc3\u8fdb\u6062\u590d\u6216\u7b97\u6cd5\u589e\u76ca\u3002<\/p>\n\n\n\n<p><strong>\u5982\u4f55\u5206\u6790\u8c37\u6b4c\u6838\u5fc3\u7b97\u6cd5\u66f4\u65b0<\/strong><br>\u65e2\u7136\u6211\u4eec\u4e86\u89e3\u4e86\u6838\u5fc3\u66f4\u65b0\u7684\u53ef\u80fd\u65f6\u95f4\u5b89\u6392\uff0c\u6211\u4eec\u73b0\u5728\u9700\u8981\u5728\u66f4\u65b0\u63a8\u51fa\u540e\u6b63\u786e\u5206\u6790\u7f51\u7ad9\u6027\u80fd\u3002 \u8fd1\u5e74\u6765\uff0c\u8c37\u6b4c\u5bf9\u5176\u7b97\u6cd5\u7684\u66f4\u6539\u66f4\u52a0\u900f\u660e\u3002 \u4ed6\u4eec\u5206\u4eab\u7684\u4e00\u6761\u4fe1\u606f\u662f\u63a8\u51fa\u671f\u6301\u7eed\u591a\u957f\u65f6\u95f4\uff1a\u4e00\u5230\u4e24\u5468\u3002<\/p>\n\n\n\n<p>\u867d\u7136\u6bcf\u4e2a\u4eba\u90fd\u4f1a\u5728\u63a8\u51fa\u65f6\u6025\u4e8e\u68c0\u67e5\u8d8b\u52bf\u7ebf\uff0c\u4f46\u5b9e\u9645\u4e0a\u5e94\u8be5\u53ea\u5728\u521d\u59cb\u53d1\u5e03\u65e5\u671f\u540e\u4e24\u5468\u6216\u8c37\u6b4c\u8868\u793a\u66f4\u65b0\u5df2\u5b8c\u6210\u63a8\u51fa\u540e\u8fdb\u884c\u66f4\u6df1\u5165\u7684\u5206\u6790\u3002\u8fd9\u5c06\u6709\u52a9\u4e8e\u51cf\u8f7b\u591a\u8f6e\u66f4\u65b0\u540e\u5206\u6790\u3002<\/p>\n\n\n\n<p>\u6211\u53d1\u73b0 STAT \u7684\u7ade\u4e89\u683c\u5c40\u9009\u9879\u5361\u662f\u521d\u6b65\u8861\u91cf\u7f51\u7ad9\u6027\u80fd\u6ce2\u52a8\u7684\u6700\u4f73\u65b9\u6cd5\u4e4b\u4e00\u3002\u8fd9\u6837\u505a\u7684\u539f\u56e0\u662f\u56e0\u4e3a STAT \u80fd\u591f\u56f4\u7ed5\u60a8\u6700\u5173\u5fc3\u7684\u5173\u952e\u5b57\u63d0\u4f9b\u53ef\u80fd\u6700\u51c6\u786e\u7684\u7f51\u7ad9\u53ef\u89c1\u6027\u63cf\u8ff0\uff0c\u56e0\u4e3a\u60a8\u81ea\u5df1\u80fd\u591f\u786e\u5b9a\u6b63\u5728\u8ddf\u8e2a\u7684\u5173\u952e\u5b57\u3002\u4f46\u662f\uff0c\u6216\u8005\uff0c\u5982\u679c\u60a8\u6b63\u5728\u8ddf\u8e2a\u4e00\u5c0f\u90e8\u5206\u5173\u952e\u5b57\uff0c\u6216\u8005\u60a8\u521a\u521a\u6dfb\u52a0\u4e86\u5173\u952e\u5b57\uff0c\u5219 STAT \u53ef\u80fd\u4e0d\u662f\u6700\u6709\u6d1e\u5bdf\u529b\u7684\uff0c\u56e0\u4e3a\u60a8\u53ef\u80fd\u9700\u8981\u4e00\u7ec4\u8db3\u591f\u5927\u7684\u5173\u952e\u5b57\u6765\u51cf\u5c11\u5f02\u5e38\u503c\uff0c\u800c STAT \u662f\u65e0\u6cd5\u8ffd\u6eaf\u63d0\u4f9b\u5386\u53f2\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u5047\u8bbe\u60a8\u6709\u8db3\u591f\u5927\u7684\u5173\u952e\u5b57\u96c6\uff0c\u60a8\u9700\u8981\u5bfc\u822a\u5230 STAT \u7684\u201c\u7ade\u4e89\u683c\u5c40\u201d\u9009\u9879\u5361\uff0c\u5982\u4e0b\u6240\u793a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/moz.com\/images\/blog\/STAT-Competitive-Landscape.png?w=1108&amp;auto=compress%2Cformat&amp;fit=crop&amp;dm=1647269022&amp;s=a097248e39657fafd510bf4a90094757\" alt=\"STAT Competitive Landscape\"\/><\/figure>\n\n\n\n<p>\u7136\u540e\uff0c\u60a8\u5c06\u770b\u5230\u4e00\u4e2a\u56fe\u8868\uff0c\u8be5\u56fe\u8868\u663e\u793a\u4e86\u6309SOV\u6392\u540d\u524d 10 \u4f4d\u7684\u7f51\u7ad9\u7684\u8d8b\u52bf\u7ebf\u3002\u5728 STAT \u4e2d\uff0cSOV\u8861\u91cf\u7ed9\u5b9a\u5173\u952e\u5b57\u96c6\u5728 Google \u4e0a\u7684\u53ef\u89c1\u5ea6\uff1a<\/p>\n\n\n\n<p>SOV\u4efd\u989d = \u603b\u70b9\u51fb\u91cf (520) \/ \u603b\u641c\u7d22\u91cf (10,100) = 5.15%<\/p>\n\n\n\n<p>\u901a\u8fc7\u5229\u7528\u6b64\u5de5\u5177\uff0c\u6211\u4eec\u80fd\u591f\u4e86\u89e3\u6392\u540d\u524d 10 \u4f4d\u7ade\u4e89\u5bf9\u624b\u7684 SERP \u6ce2\u52a8\u6027\u3002\u6bcf 7 \u5929\uff0cSTAT \u5bf9\u60a8\u9009\u62e9\u7684\u5173\u952e\u5b57\u96c6\u7684\u524d 10 \u540d\u641c\u7d22\u7ed3\u679c\u4e2d\u51fa\u73b0\u9891\u7387\u6700\u9ad8\u7684\u7f51\u7ad9\u8fdb\u884c\u4e00\u6b21\u7b80\u5355\u7684\u7edf\u8ba1\u3002\u8fd9\u5c31\u662f\u524d 10 \u540d\u7ade\u4e89\u5bf9\u624b\u7684\u9009\u62e9\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u53ef\u4ee5\u5728\u6838\u5fc3\u7b97\u6cd5\u66f4\u65b0\u7684\u4e0a\u4e0b\u6587\u4e2d\u6536\u96c6\u5230\u7684\u8bb8\u591a\u89c1\u89e3\u4e2d\u7684\u4e00\u4e9b\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p>\u5173\u952e\u5b57\u96c6\u4e00\u822c\u7a7a\u95f4\u5185\u53ef\u89c1\u6027\u7684\u53d8\u5316\uff1a\u6574\u4e2a\u884c\u4e1a\u7684\u6536\u76ca\u6216\u635f\u5931\u53ef\u80fd\u8868\u660e\u8bb8\u591a\u4e8b\u60c5\uff0c\u4f8b\u5982\u9700\u6c42\u666e\u904d\u589e\u52a0\u6216 Google SERP \u529f\u80fd\u51cf\u5c11\u3002<\/p>\n\n\n\n<p>\u7f51\u7ad9\u53ef\u89c1\u5ea6\u7684\u53d8\u5316\uff1a\u66f4\u65b0\u540e\u7f51\u7ad9\u53ef\u89c1\u5ea6\u7684\u589e\u52a0\u8868\u660e\u60a8\u7684\u7f51\u7ad9\u53d7\u5230\u4e86\u79ef\u6781\u5f71\u54cd\uff0c\u800c\u635f\u5931\u5219\u8868\u660e\u60a8\u7684\u7f51\u7ad9\u53d7\u5230\u4e86\u8d1f\u9762\u5f71\u54cd\u3002\u60a8\u7684\u7f51\u7ad9\u548c\u7ade\u4e89\u5bf9\u624b\u4e4b\u95f4\u53ef\u89c1\u5ea6\u7684\u53cd\u5411\u5173\u7cfb\u53ef\u4ee5\u8868\u660e\u5728\u91cd\u5927\u66f4\u65b0\u540e\u8c01\u662f\u8d62\u5bb6\u548c\u8f93\u5bb6\u3002<\/p>\n\n\n\n<p>\u5bf9\u8c37\u6b4c\u53ef\u89c1\u6027\u7684\u53d8\u5316\uff1a\u901a\u5e38\uff0c\u5982\u679c\u8c37\u6b4c\u5728\u6838\u5fc3\u7b97\u6cd5\u66f4\u65b0\u540e\u663e\u793a\u51fa\u66f4\u9ad8\u7684\u53ef\u89c1\u6027\uff0c\u5f88\u53ef\u80fd\u662f\u4ed6\u4eec\u5f15\u5165\u4e86\u989d\u5916\u7684 SERP \u529f\u80fd\uff0c\u6709\u6548\u5730\u6539\u53d8\u4e86\u4f60\u7684\u7f51\u7ad9\u6216\u7ade\u4e89\u5bf9\u624b\u7684\u53ef\u89c1\u6027\u3002<\/p>\n\n\n\n<p>\u6839\u636e\u60a8\u5bf9\u7ed9\u5b9a\u5173\u952e\u5b57\u96c6\u7684\u53ef\u89c1\u6027\uff0c\u60a8\u81ea\u5df1\u7684\u7f51\u7ad9\u53ef\u80fd\u4f1a\u6216\u53ef\u80fd\u4e0d\u4f1a\u81ea\u52a8\u5305\u542b\u5728\u89c6\u56fe\u4e2d\u3002\u4ee5\u4e0b\u662f\u5982\u4f55\u5c06\u60a8\u7684\u7f51\u7ad9\u6dfb\u52a0\u5230\u201c\u7ade\u4e89\u683c\u5c40\u201d\u9009\u9879\u5361\u4e2d\uff08\u5982\u679c\u672a\u81ea\u52a8\u5305\u542b\uff09\u3002<\/p>\n\n\n\n<p>\u5728\u201c\u6570\u636e\u89c6\u56fe\u201d\u7a97\u683c\u4e2d\u9009\u62e9\u4e00\u4e2a\u7ad9\u70b9\uff0c\u5728\u201c\u7ad9\u70b9\u5de5\u5177\u201d\u7a97\u683c\u4e2d\uff0c\u5355\u51fb\u201c\u8bbe\u7f6e\u201d\u3002<\/p>\n\n\n\n<p>\u9009\u62e9SOV\u9009\u9879\u5361\u3002<\/p>\n\n\n\n<p>\u8f93\u5165\u7ad9\u70b9\u57df\uff1a<br>\u57df\u5b8c\u5168\u5339\u914d\uff0c\u56e0\u6b64\u201cwww.example.com\u201d\u4e0d\u5305\u62ec\u201cexample.com\u201d\u6216\u201cshop.example.com\u201d\u3002<\/p>\n\n\n\n<p>\u4e0d\u8981\u5305\u542b\u65b9\u6848\uff08\u201chttp:\/\/\u201d\u6216\u201chttps:\/\/\u201d\uff09\u6216\u76ee\u5f55\u8def\u5f84\uff08\u201cwww.example.com\/blog\/\u201d\uff09\u3002<\/p>\n\n\n\n<p>\u5355\u51fb\u6dfb\u52a0\u3002<\/p>\n\n\n\n<p>\u5355\u51fb\u4fdd\u5b58\u3002<\/p>\n\n\n\n<p>\u5355\u51fb\u662f\u786e\u8ba4\u3002<\/p>\n\n\n\n<p>\u60a8\u7684\u56fa\u5b9a\u7ad9\u70b9\u73b0\u5728\u5c06\u51fa\u73b0\u5728\u60a8\u7684SOV\u56fe\u8868\u548c\u8868\u683c\u4e2d\uff08\u5982\u4e0a\u9762\u5c4f\u5e55\u622a\u56fe\u7684\u5de6\u4e0b\u65b9\u6240\u793a\uff09\u3002\u8ba1\u7b97\u6b64\u6570\u636e\u6700\u591a\u53ef\u80fd\u9700\u8981 24 \u5c0f\u65f6\u3002\u56fa\u5b9a\u7ad9\u70b9\u7528\u661f\u53f7\u6807\u8bc6\u3002<\/p>\n\n\n\n<p>\u65e0\u8bba\u60a8\u662f\u5426\u53d1\u73b0\u60a8\u7684\u7f51\u7ad9\u53d7\u5230\u5f71\u54cd\uff0c\u4f5c\u4e3a\u4e0b\u4e00\u6b65\uff0c\u6211\u90fd\u559c\u6b22\u4f7f\u7528 Search Analytics for Sheets\uff0c\u8fd9\u662f\u4e00\u4e2a Google Sheets \u63d2\u4ef6\uff0c\u5141\u8bb8\u60a8\u4ece\u7f51\u7ad9\u7ba1\u7406\u5458\u5de5\u5177\u8bf7\u6c42\u548c\u5907\u4efd\u6570\u636e\u3002\u8fd9\u4e2a\u5de5\u5177\u57fa\u672c\u4e0a\u662f\u4e00\u4e2a\u589e\u5f3a\u7684\u8c37\u6b4c\u641c\u7d22\u63a7\u5236\u53f0\u3002\u5b83\u5141\u8bb8\u60a8\u5bf9\u591a\u4e2a\u6570\u636e\u70b9\uff08\u65e5\u671f\u3001\u67e5\u8be2\u3001\u9875\u9762\u7b49\uff09\u8fdb\u884c\u5206\u6bb5\uff0c\u4ee5\u83b7\u5f97\u6bd4 Search Console \u7684\u6807\u51c6 Web \u524d\u7aef\u66f4\u9ad8\u7ea7\u522b\u7684\u7c92\u5ea6\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/moz.com\/images\/blog\/image5.png?w=450&amp;auto=compress%2Cformat&amp;fit=crop&amp;dm=1647268474&amp;s=f7ca8170cd1286a434361c09614517a5\" alt=\"Google Sheets Add Ons\"\/><\/figure>\n\n\n\n<p>\u8ba9\u6211\u4eec\u770b\u4e00\u4e0b\u53d7\u5230 2021 \u5e74 6 \u6708\u6838\u5fc3\u66f4\u65b0\u7684\u79ef\u6781\u5f71\u54cd\u7684\u7f51\u7ad9\uff0c\u5e76\u4f7f\u7528\u6b64\u5de5\u5177\u6765\u4e86\u89e3\u53ef\u80fd\u7684\u7b97\u6cd5\u66f4\u6539\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u7684\u65e5\u671f\u8303\u56f4\u5e94\u8be5\u76f8\u5bf9\u8f83\u5c0f\uff0c\u4f46\u8981\u786e\u4fdd\u5b83\u5305\u542b\u6574\u4e2a\u63a8\u51fa\u671f\uff0c\u524d\u51e0\u5929\u548c\u5c3d\u53ef\u80fd\u591a\u7684\u540e\u53ef\u7528\u3002 \u5305\u62ec\u524d\u51e0\u5929\u5c06\u5e2e\u52a9\u60a8\u4e86\u89e3\u6807\u51c6\u7684\u66f4\u65b0\u524d\u6027\u80fd\uff0c\u5e76\u4e14\u53ef\u4ee5\u4f5c\u4e3a\u6bd4\u8f83\u70b9\u3002 \u5f53\u7136\uff0c\u4e4b\u540e\u7684\u65e5\u5b50\u4f1a\u5e2e\u52a9\u60a8\u4e86\u89e3\u66f4\u65b0\u540e\u7684\u53d8\u5316\u3002<\/p>\n\n\n\n<p>\u9274\u4e8e\u63a8\u51fa\u671f\u4e3a 6 \u6708 2 \u65e5\u81f3 6 \u6708 12 \u65e5\uff0c\u6211\u9009\u62e9\u4f7f\u7528 22 \u5929\u7684\u65e5\u671f\u8303\u56f4 5\/30 \u81f3 6\/20\u3002 \u63a5\u4e0b\u6765\uff0c\u4f7f\u7528\u201c\u5206\u7ec4\u4f9d\u636e\uff1a\u201d\u5b57\u6bb5\uff0c\u6dfb\u52a0\u65e5\u671f\u3002 \u786e\u4fdd\u4f7f\u7528\u201c\u8fc7\u6ee4\u5668\u201d\u5b57\u6bb5\u6392\u9664\u6240\u6709\u54c1\u724c\u5173\u952e\u5b57\u3002 \u6700\u540e\uff0c\u5355\u51fb\u4fa7\u9762\u677f\u6700\u5e95\u90e8\u7684\u84dd\u8272\u201c\u8bf7\u6c42\u6570\u636e\u201d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/moz.com\/images\/blog\/image6.png?w=240&amp;auto=compress%2Cformat&amp;fit=crop&amp;dm=1647268476&amp;s=7cc729cb0601a2b458991daaddba8eba\" alt=\"Search Analytics for Sheets\"\/><\/figure>\n\n\n\n<p>\u751f\u6210\u6570\u636e\u540e\uff0c\u53ef\u4ee5\u5e94\u7528\u76f8\u5f53\u591a\u7684\u6570\u636e\u64cd\u4f5c\u6765\u6536\u96c6\u6d1e\u5bdf\u529b\u3002 \u4e00\u822c\u6765\u8bf4\uff0c\u7edd\u5bf9\u53d8\u5316\uff08[\u5f53\u524d\u671f\u95f4] &#8211; [\u524d\u671f]\uff09\u548c\u76f8\u5bf9\u767e\u5206\u6bd4\u53d8\u5316\uff08\uff08[\u5f53\u524d\u671f\u95f4] \/ [\u524d\u671f]\uff09 &#8211; 1\uff09\u662f\u7406\u89e3\u53d8\u5316\u7684\u597d\u516c\u5f0f\u3002 \u4ee5\u4e0b\u662f\u6700\u7ec8\u53ef\u80fd\u770b\u8d77\u6765\u7684\u793a\u4f8b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/moz.com\/images\/blog\/image7.png?w=1250&amp;auto=compress%2Cformat&amp;fit=crop&amp;dm=1647268485&amp;s=913ff69fc39c8815e1874885063e7f52\" alt=\"Data From Sheets\"\/><\/figure>\n\n\n\n<p>\u57fa\u4e8e\u8fd9\u4e9b\u6570\u636e\uff0c\u6211\u4eec\u73b0\u5728\u5bf9\u4ee5\u4e0b\u8d8b\u52bf\u6709\u4e86\u4e00\u4e2a\u5927\u81f4\u7684\u4e86\u89e3\uff1a<\/p>\n\n\n\n<p>\u6211\u7684\u7f51\u7ad9\u4f3c\u4e4e\u53d7\u5230\u4e86\u6838\u5fc3\u66f4\u65b0\u7684\u79ef\u6781\u5f71\u54cd\uff1a<\/p>\n\n\n\n<p>\u5e73\u5747\u6bcf\u65e5\u70b9\u51fb\u91cf\u4f3c\u4e4e\u5904\u4e8e\u8f83\u9ad8\u6c34\u5e73<\/p>\n\n\n\n<p>\u5e73\u5747\u6bcf\u65e5\u5c55\u793a\u6b21\u6570\u4f3c\u4e4e\u5904\u4e8e\u8f83\u9ad8\u6c34\u5e73<\/p>\n\n\n\n<p>\u5e73\u5747\u6392\u540d\u4f4d\u7f6e\u4f3c\u4e4e\u6709\u6240\u63d0\u9ad8<\/p>\n\n\n\n<p>\u5982\u524d\u6240\u8ff0\uff0c\u867d\u7136\u53ef\u80fd\u8fd8\u6709\u5176\u4ed6\u56e0\u7d20\u9700\u8981\u8003\u8651\uff0c\u4f8b\u5982\u5176\u4ed6 Google \u66f4\u65b0\u3001\u661f\u671f\u51e0\u3001\u7f51\u7ad9\u8fc1\u79fb\u3001\u6280\u672f\u7f51\u7ad9\u66f4\u6539\u7b49\uff0c\u4f46\u4e0a\u8ff0\u5185\u5bb9\u5c06\u6709\u52a9\u4e8e\u7f51\u7ad9\u6240\u6709\u8005\u80fd\u591f\u56de\u7b54 \u95ee\u9898\uff0c\u201c\u6211\u7684\u7f51\u7ad9\u53d7\u5230\u5f71\u54cd\u4e86\u5417\uff1f\u201d<\/p>\n\n\n\n<p><strong>\u5982\u4f55\u5f71\u54cd\u8c37\u6b4c\u6838\u5fc3\u7b97\u6cd5\u66f4\u65b0\u7684\u7ed3\u679c<\/strong><\/p>\n\n\n\n<p><br>\u6700\u540e\u4f46\u5e76\u975e\u6700\u4e0d\u91cd\u8981\u7684\u4e00\u70b9\u662f\uff0c\u6211\u4eec\u60f3\u63a2\u7d22\u5728\u6838\u5fc3\u7b97\u6cd5\u66f4\u65b0\u7684\u80cc\u666f\u4e0b\u53ef\u80fd\u66f4\u6709\u4ef7\u503c\u7684\u7f51\u7ad9\u66f4\u6539\u7c7b\u578b\u3002\u867d\u7136\u6211\u4eec\u53ef\u4ee5\u5229\u7528\u7684\u7b56\u7565\u7c7b\u578b\u6ca1\u6709\u9650\u5236\uff0c\u4f46\u6211\u4eec\u53ef\u4ee5\u6839\u636e\u8c37\u6b4c\u7684\u5386\u53f2\u4e3b\u8981\u5173\u6ce8\u9886\u57df\u505a\u51fa\u4e00\u4e9b\u6709\u6839\u636e\u7684\u731c\u6d4b\u3002<\/p>\n\n\n\n<p>\u81ea 2018 \u5e74 8 \u6708\u7684 Medic Update \u4ee5\u6765\uff0c\u8c37\u6b4c\u5df2\u7ecf\u6253\u51fb\u4e86\u88ab\u5f52\u7c7b\u4e3a\u201cY-M-Y-L\u201d\uff08Your Money Your Life\uff09\u7684\u7f51\u7ad9\u3002 YMYL \u7f51\u7ad9\u5c5e\u4e8e\u533b\u7597\u3001\u5065\u5eb7\u3001\u91d1\u878d\u548c\u65b0\u95fb\u9886\u57df\uff0c\u53ef\u4ee5\u88ab\u89c6\u4e3a\u80fd\u591f\u5f71\u54cd\u67d0\u4eba\u751f\u8ba1\u7684\u7f51\u7ad9\u3002\u8c37\u6b4c\u5f53\u65f6\u5f15\u5165\u4e86\u8fd9\u4e00\u6982\u5ff5\u548c\u66f4\u9ad8\u7a0b\u5ea6\u7684\u5ba1\u67e5\uff0c\u4f5c\u4e3a\u6253\u51fb\u865a\u5047\u4fe1\u606f\u4f20\u64ad\u7684\u4e00\u79cd\u624b\u6bb5\u3002<\/p>\n\n\n\n<p>\u81ea 2018 \u5e74 8 \u6708\u4ee5\u6765\uff0c\u4f17\u6240\u5468\u77e5\uff0cYMYL \u7f51\u7ad9\u4e00\u76f4\u662f\u8c37\u6b4c\u66f4\u65b0\u7684\u76ee\u6807\u3002\u4ece 2018 \u5e74\u5230 2020 \u5e74\uff0c\u53ef\u80fd\u5f52\u7c7b\u4e3a YMYL 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