{"id":590,"date":"2022-02-20T06:39:37","date_gmt":"2022-02-20T06:39:37","guid":{"rendered":"https:\/\/www.86i87.com\/?p=590"},"modified":"2022-02-20T06:39:37","modified_gmt":"2022-02-20T06:39:37","slug":"%e4%ba%86%e8%a7%a3google%e5%b9%bf%e5%91%8a%e6%8b%8d%e5%8d%96%e6%9c%ba%e5%88%b6%e5%92%8c%e4%b8%ba%e4%bb%80%e4%b9%88%e5%b9%bf%e5%91%8a%e6%8e%92%e5%90%8d%e5%be%88%e9%87%8d%e8%a6%81","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=590","title":{"rendered":"\u4e86\u89e3Google\u5e7f\u544a\u62cd\u5356\u673a\u5236\u548c\u4e3a\u4ec0\u4e48\u5e7f\u544a\u6392\u540d\u5f88\u91cd\u8981"},"content":{"rendered":"\n

via https:\/\/moz.com\/blog\/understanding-google-ads-auction<\/a><\/p>\n\n\n\n

\u6bcf\u5929\u5728\u8c37\u6b4c\u4e0a\u641c\u7d22\u6b21\u6570\u9ad8\u8fbe35\u4ebf\uff0c84\uff05\u7684\u4eba\u6bcf\u5929\u81f3\u5c11\u4f7f\u7528\u8c37\u6b4c\u4e09\u6b21\u6765\u5bfb\u627e\u4fe1\u606f\u3002<\/p>\n\n\n\n

\u5f53Google\u4e0a\u6709\u641c\u7d22\u67e5\u8be2\u65f6\uff0cGoogle\u5e7f\u544a\u8fd0\u884c\u5feb\u901f\u62cd\u5356\u673a\u5236\uff0c\u4ee5\u786e\u5b9a\u54ea\u4e9b\u5e7f\u544a\u5c06\u51fa\u73b0\u5728\u8be5\u6b21\u641c\u7d22\u67e5\u8be2\u7ed3\u679c\uff0c\u4ee5\u53ca\u5e7f\u544a\u5e94\u8be5\u51fa\u73b0\u5728\u4ec0\u4e48\u4f4d\u7f6e\u3002\u8fd9\u4e00\u5e7f\u544a\u62cd\u5356\u673a\u5236\u6bcf\u5929\u4f1a\u91cd\u590d\u3002<\/p>\n\n\n\n

\u8981\u786e\u5b9a\u5e7f\u544a\u662f\u5426\u6709\u8d44\u683c\u5728Google\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\uff0c\u5e76\u4e14\u5e7f\u544a\u7684\u4f4d\u7f6e\u5c06\u662f\u4ec0\u4e48\uff0c\u8c37\u6b4c\u4f7f\u7528\u79f0\u4e3aAD RANK\u7684\u503c\u3002 \u5982\u679c\u5e7f\u544a\u4e0d\u7b26\u5408\u5e7f\u544a\u6392\u540d\u7684\u51c6\u5165\u503c\uff0c\u5219\u4e0d\u4f1a\u663e\u793a\u3002 \u5e7f\u544a\u6392\u540d\u8fd8\u786e\u5b9a\u5e7f\u544a\u5546\u652f\u4ed8\u7684CPC\uff08\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\uff09\uff0c\u5373\u7528\u6237\u6bcf\u70b9\u51fb\u4e00\u6b21\u5e7f\u544a\uff0c\u5e7f\u544a\u4e3b\u6240\u9700\u4ed8\u51fa\u7684\u6210\u672c\u3002\u6bcf\u5f53\u4e00\u4e2a\u5e7f\u544a\u6709\u8d44\u683c\u51fa\u73b0\u5728\u6bcf\u5929\u6570\u5341\u4ebf\u4e2a\u641c\u7d22\u8bcd\u5176\u4e2d\u4e4b\u4e00\u4e4b\u65f6\uff0c\u5c31\u4f1a\u91cd\u590d\u6b64\u5e7f\u544a\u62cd\u5356\u8fc7\u7a0b<\/p>\n\n\n\n

\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4f1a\u4ecb\u7ecd\u8c37\u6b4c\u786e\u5b9a\u5e7f\u544a\u7684AD RANK\u7684\u4e3b\u8981\u56e0\u7d20\uff0c\u4ee5\u53ca\u8fd9\u4e9b\u56e0\u7d20\u5bf9\u60a8\u7684\u5e7f\u544a\u7b56\u7565\u7684\u610f\u4e49\u3002<\/p>\n\n\n\n

\u7406\u89e3Google\u5e7f\u544a\u6392\u540d\u673a\u5236<\/strong><\/h2>\n\n\n\n

Google\u5e7f\u544a\u62cd\u5356\u5de5\u4f5c\u662f\u600e\u4e48<\/strong>\u5b8c\u6210\u7684<\/h3>\n\n\n\n

\u5f53\u7528\u6237\u8fdb\u884c\u641c\u7d22\u67e5\u8be2\u65f6\uff0cGoogle Ads \u4f1a\u5bf9\u5173\u952e\u5b57\u4e0e\u5176\u76f8\u5173\u7684\u6240\u6709\u5e7f\u544a\u8fdb\u884c\u77ac\u95f4\u7ade\u4ef7\u3002 \u8fd9\u5c06\u786e\u5b9a\u54ea\u4e9b\u5e7f\u544a\u6709\u8d44\u683c\u5c55\u793a\uff0c\u5b83\u4eec\u76f8\u5bf9\u4e8e\u7ade\u4e89\u5e7f\u544a\u7684\u5e7f\u544a\u6392\u540d\uff0c\u4ee5\u53ca\u5e7f\u544a\u5ba2\u6237\u4e3a\u5176\u5e7f\u544a\u70b9\u51fb\u652f\u4ed8\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u3002<\/p>\n\n\n\n

\u5728\u8bbe\u7f6e Google Ads (PPC) \u8425\u9500\u6d3b\u52a8\u65f6\uff0c\u5e7f\u544a\u5ba2\u6237\u4f1a\u786e\u5b9a\u4ed6\u4eec\u60f3\u8981\u51fa\u4ef7\u7684\u5173\u952e\u5b57\u5e76\u8bbe\u7f6e\u5176\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u7684\u6700\u9ad8\u51fa\u4ef7\u3002 \u5e7f\u544a\u5ba2\u6237\u8fd8\u4f7f\u7528\u5173\u952e\u5b57\u8bbe\u7f6e\u5e7f\u544a\u7ec4\u5e76\u521b\u5efa\u76f8\u5173\u5e7f\u544a\u3002.<\/p>\n\n\n\n

\u5f53\u6709\u641c\u7d22\u67e5\u8be2\u65f6\uff0cGoogle Ads \u7ade\u4ef7\u5c31\u4f1a\u5f00\u59cb\u3002 \u4ee5\u4e0b\u662f\u6839Google\u5b98\u65b9\u516c\u5e03 \u7684\u62cd\u5356\u6d41\u7a0b\uff1a<\/p>\n\n\n\n

1.\u5bf9\u4e8e\u6bcf\u4e2a\u641c\u7d22\u67e5\u8be2\uff0cGoogle Ads \u90fd\u4f1a\u67e5\u627e\u5176\u5173\u952e\u5b57\u4e0e\u641c\u7d22\u5b57\u8bcd\u76f8\u5173\u7684\u6240\u6709\u5e7f\u544a\u3002
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\u8d62\u5f97\u7ade\u4ef7\u7684\u7b26\u5408\u8d44\u683c\u7684\u5e7f\u544a\u4f1a\u6839\u636e\u5176\u5e7f\u544a\u8bc4\u7ea7\u663e\u793a\u5728 \u641c\u7d22\u7ed3\u679c\u4e0a\u3002<\/p>\n\n\n\n

Google \u641c\u7d22\u7ed3\u679c\u9875\u9762\u7684\u5e03\u5c40\u4e0d\u65ad\u53d8\u5316\u3002 \u76ee\u524d\uff0c\u8c37\u6b4c\u5728\u6bcf\u4e2a\u641c\u7d22\u9875\u9762\u7684\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u4e0a\u65b9\u663e\u793a\u4e09\u4e2a\u5e7f\u544a\uff0c\u5728\u641c\u7d22\u7ed3\u679c\u4e0b\u65b9\u663e\u793a\u4e09\u4e2a\u5e7f\u544a\u3002 \u6839\u636e\u641c\u7d22\u8bcd\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u548c\u5408\u683c\u5e7f\u544a\u7684\u6570\u91cf\uff0c\u5e7f\u544a\u53ef\u80fd\u4f1a\u663e\u793a\u5728\u641c\u7d22\u8bcd\u7684\u591a\u4e2a\u641c\u7d22\u9875\u9762\u4e0a\u3002<\/p>\n\n\n\n

\u4ee5\u4e0b\u662f\u641c\u7d22\u201c\u8fbe\u62c9\u65af\u773c\u79d1\u533b\u751f\u201d\u7684\u793a\u4f8b\uff0c\u8be5\u793a\u4f8b\u5728\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u4e0a\u65b9\u663e\u793a\u4e86\u4e09\u4e2a\u7b26\u5408\u6761\u4ef6\u7684 Google Ads\uff1a<\/p>\n\n\n\n

\"Figure<\/figure>\n\n\n\n

\u4ec0\u4e48\u662f\u5e7f\u544a\u8bc4\u7ea7\uff08AD RANK\uff09\uff1f
<\/strong>\u5177\u6709\u6700\u9ad8\u5e7f\u544a\u8bc4\u7ea7\u7684\u5e7f\u544a\u5c06\u663e\u793a\u5728\u76f8\u5173\u641c\u7d22\u8bcd\u7684\u641c\u7d22\u7ed3\u679c\u9875\u9762\u7684\u9876\u90e8\u4f4d\u7f6e\u3002 \u7d27\u968f\u5176\u540e\u7684\u662f\u5e7f\u544a\u8bc4\u7ea7\u7b2c\u4e8c\u9ad8\u7684\u5e7f\u544a\uff0c\u4ee5\u6b64\u7c7b\u63a8\u3002 \u4e0d\u7b26\u5408\u5e7f\u544a\u8bc4\u7ea7\u8d44\u683c\u8981\u6c42\u7684\u5e7f\u544a\u5c06\u4e0d\u4f1a\u5728 Google \u4e0a\u5c55\u793a\u3002<\/p>\n\n\n\n

Ad Rank\u8ba1\u7b97<\/h3>\n\n\n\n

\u5e7f\u544a\u8bc4\u7ea7 = \u6700\u9ad8\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u51fa\u4ef7 x \u8d28\u91cf\u5f97\u5206\u52a0\u4e0a\u5176\u4ed6\u56e0\u7d20\uff0c\u4f8b\u5982\u5e7f\u544a\u9644\u52a0\u4fe1\u606f\u548c\u5e7f\u544a\u683c\u5f0f\u7684\u5f71\u54cd\u3001\u5e7f\u544a\u8bc4\u7ea7\u9608\u503c\u3001\u641c\u7d22\u73af\u5883\u548c\u7ade\u4ef7\u7ade\u4e89\u529b\u3002<\/p>\n\n\n\n

\u56e0\u6b64\uff0c\u82b1\u8d39\u66f4\u591a\u5e76\u4e0d\u4e00\u5b9a\u80fd\u4fdd\u8bc1\u60a8\u83b7\u5f97\u6700\u4f73\u5e7f\u544a\u8bc4\u7ea7\u3002 \u4ee5\u4e0b\u662f\u56db\u4e2a\u5e7f\u544a\u5ba2\u6237\u5728 Google \u641c\u7d22\u7ed3\u679c\u4e2d\u7ade\u4e89\u5e7f\u544a\u4f4d\u7f6e\u7684\u57fa\u672c\u5e7f\u544a\u8bc4\u7ea7\u8ba1\u7b97\u793a\u4f8b\uff1a<\/p>\n\n\n\n

\"Figure<\/figure>\n\n\n\n

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\u4e3a\u4ec0\u4e48\u8981\u5173\u5fc3\u60a8\u7684\u5e7f\u544a\u8bc4\u7ea7\uff1f<\/h3>\n\n\n\n

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475 \/ 5,000<\/a><\/a><\/p>\n\n\n\n

\u7ffb\u8bd1\u7ed3\u679c<\/h2>\n\n\n\n

\u5728\u4e0a\u9762\u56fe 2 \u7684\u793a\u4f8b\u4e2d\uff0c\u6709\u56db\u4e2a\u5e7f\u544a\u5ba2\u6237\u7ade\u4e89\u5e7f\u544a\u8bc4\u7ea7\u4e3a 24\u300120\u300112\u30018 \u7684\u7ade\u4ef7\u3002\u5982\u679c\u5728\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u4e0a\u65b9\u663e\u793a\u7684\u6700\u4f4e\u5e7f\u544a\u8bc4\u7ea7\u4e3a 20\uff0c\u5219\u53ea\u6709\u5e7f\u544a\u5ba2\u6237 1 \u548c 2 \u4f1a\u663e\u793a \u641c\u7d22\u7ed3\u679c\u4e0a\u65b9\u3002 \u5982\u679c\u663e\u793a\u5728\u641c\u7d22\u7ed3\u679c\u4e0b\u65b9\u7684\u6700\u4f4e\u5e7f\u544a\u8bc4\u7ea7\u4e3a 10\uff0c\u5219\u53ea\u6709\u5e7f\u544a\u5ba2\u6237 3 \u4f1a\u663e\u793a\u5728\u641c\u7d22\u7ed3\u679c\u4e0b\u65b9\u3002 \u5e7f\u544a\u5546 4 \u5c06\u4e0d\u7b26\u5408\u6700\u4f4e\u5e7f\u544a\u8bc4\u7ea7\u9608\u503c\uff0c\u5e76\u4e14\u4ed6\u4eec\u7684\u5e7f\u544a\u6839\u672c\u4e0d\u4f1a\u5728 Google \u4e0a\u5c55\u793a\u3002<\/p>\n\n\n\n

\u5e7f\u544a\u5546\u7ade\u76f8\u5c06\u4ed6\u4eec\u7684\u5e7f\u544a\u5c55\u793a\u5728 SERP \u7684\u6700\u9ad8\u4f4d\u7f6e\uff0c\u56e0\u4e3a\u8fd9\u4f1a\u5bfc\u81f4\u66f4\u9ad8\u7684\u70b9\u51fb\u7387 (CTR) \u5e76\u5e26\u6765\u66f4\u591a\u6f5c\u5728\u5ba2\u6237\u3002 \u5e7f\u544a\u70b9\u51fb\u7387\u4f1a\u6839\u636e\u60a8\u7684\u5e7f\u544a\u6392\u540d\u53d1\u751f\u5f88\u5927\u53d8\u5316\u3002<\/p>\n\n\n\n

Google Ads \u4e0a\u6240\u6709\u5e7f\u544a\u7684\u5e73\u5747\u70b9\u51fb\u7387\u4e3a 3.17%\u3002 \u4f46\u8be5\u70b9\u51fb\u7387\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53d6\u51b3\u4e8e\u884c\u4e1a\u548c\u4f4d\u7f6e\uff0c\u6392\u540d\u7b2c\u4e00 \u7684\u201c\u826f\u597d\u201d\u70b9\u51fb\u7387\u662f 6% \u6216\u66f4\u9ad8\u3002<\/p>\n\n\n\n

\u5373\u4f7f\u662f\u70b9\u51fb\u7387\u4e0a\u5fae\u5c0f\u7684\u767e\u5206\u6bd4\u5dee\u5f02\u4e5f\u53ef\u80fd\u76f8\u5f53\u4e8e\u66f4\u9ad8\u6392\u540d\u7684\u5e7f\u544a\u7684\u6570\u5343\u6b21\u70b9\u51fb\u3002<\/p>\n\n\n\n

\u8003\u8651\u5230\u8fd9\u4e00\u70b9\uff0c\u8ba9\u6211\u4eec\u8fdb\u4e00\u6b65\u6df1\u5165\u7814\u7a76\u51b3\u5b9a\u60a8\u7684\u5e7f\u544a\u8bc4\u7ea7\u7684\u4e24\u4e2a\u4e3b\u8981\u56e0\u7d20\u3002<\/p>\n\n\n\n

\u4ec0\u4e48\u662f\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\uff1f<\/h3>\n\n\n\n

\u6bcf\u6b21\u70b9\u51fb\u6210\u672c (CPC) \u662f\u60a8\u5728\u6309\u70b9\u51fb\u4ed8\u8d39 (PPC) \u8425\u9500\u6d3b\u52a8\u4e2d\u4e3a\u5e7f\u544a\u6bcf\u6b21\u70b9\u51fb\u652f\u4ed8\u7684\u4ef7\u683c\u3002<\/p>\n\n\n\n

\u5728\u8bbe\u7f6e Google Ads PPC \u5e7f\u544a\u7cfb\u5217\u65f6\uff0c\u60a8\u9700\u8981\u4e3a\u5e10\u6237\u4e2d\u7684\u5173\u952e\u5b57\u8bbe\u7f6e\u6700\u9ad8 CPC \u51fa\u4ef7\u3002 \u6700\u9ad8 CPC \u51fa\u4ef7\u53ef\u4ee5\u5728\u5173\u952e\u5b57\u7ea7\u522b\u6216\u5e7f\u544a\u7ec4\u7ea7\u522b\u8bbe\u7f6e\uff1a<\/p>\n\n\n\n

\u6700\u9ad8\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u662f\u60a8\u613f\u610f\u4e3a\u5e7f\u544a\u70b9\u51fb\u652f\u4ed8\u7684\u6700\u9ad8\u91d1\u989d\u3002<\/p>\n\n\n\n

\u5b9e\u9645\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u662f\u60a8\u4e3a\u5e7f\u544a\u70b9\u51fb\u652f\u4ed8\u7684\u6700\u7ec8\u91d1\u989d\u3002 \u60a8\u7684\u5b9e\u9645\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u5728\u62cd\u5356\u65f6\u786e\u5b9a\uff0c\u53ef\u80fd\u4f4e\u4e8e\u6700\u9ad8\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u91d1\u989d\u3002<\/p>\n\n\n\n

\u5e73\u5747\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u662f\u60a8\u4e3a\u5e7f\u544a\u70b9\u51fb\u652f\u4ed8\u7684\u5e73\u5747\u91d1\u989d\u3002<\/p>\n\n\n\n

\u867d\u7136 CPC \u8d39\u7528\u53ef\u80fd\u56e0\u884c\u4e1a\u800c\u5f02\uff0c\u4f46 Google Ads \u7684\u5e73\u5747 CPC \u4e3a\u641c\u7d22 2.69 \u7f8e\u5143\u548c\u5c55\u793a\u5e7f\u544a 0.63 \u7f8e\u5143\u3002<\/p>\n\n\n\n

CPC \u5b9a\u4ef7\u4e5f\u79f0\u4e3a PPC \u6216\u6309\u70b9\u51fb\u4ed8\u8d39\u3002 \u56e0\u6b64\uff0cGoogle Ads \u88ab\u79f0\u4e3a PPC \u6216\u6309\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a\u3002<\/p>\n\n\n\n

\u5e7f\u544a\u8bc4\u7ea7\u5982\u4f55\u5f71\u54cd\u5b9e\u9645\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528<\/h4>\n\n\n\n

<\/p>\n\n\n\n

Actual CPC = (Ad rank of Advertiser below\/Your Quality score) + $0.0<\/strong><\/p>\n\n\n\n

\u5e7f\u544a\u8bc4\u7ea7\u8fd8\u4f1a\u5f71\u54cd\u60a8\u4e3a\u5e7f\u544a\u70b9\u51fb\u652f\u4ed8\u7684\u5b9e\u9645\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u3002<\/p>\n\n\n\n

Google Ads \u4f7f\u7528\u6b21\u4ef7\u62cd\u5356\u7cfb\u7edf\u3002 \u60a8\u652f\u4ed8\u7684\u5b9e\u9645\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u662f\u5728\u62cd\u5356\u65f6\u6839\u636e\u60a8\u7684\u8d28\u91cf\u5f97\u5206\u548c\u4e0b\u4e00\u4f4d\u5ba2\u6237\u7684\u5e7f\u544a\u8bc4\u7ea7\u52a0\u4e0a 0.01 \u7f8e\u5143\u8ba1\u7b97\u5f97\u51fa\u7684\u3002 \u7531\u4e8e\u7ade\u4ef7\u662f\u52a8\u6001\u7684\uff0c\u56e0\u6b64\u6bcf\u6b21\u7ade\u4ef7\u7684\u5b9e\u9645\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u53ef\u80fd\u4f1a\u6709\u6240\u4e0d\u540c\u3002<\/p>\n\n\n\n

\u8c37\u6b4c\u6ca1\u6709\u900f\u9732\u4ed6\u4eec\u5982\u4f55\u8ba1\u7b97\u8c37\u6b4c\u5e7f\u544a\u7684\u5e73\u5747\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u7684\u7ec6\u8282\u3002 \u6839\u636e Search Engine Land \u7684\u8bf4\u6cd5\uff0c\u60a8\u4e3a\u5e7f\u544a\u70b9\u51fb\u652f\u4ed8\u7684\u5b9e\u9645\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u5728\u62cd\u5356\u65f6\u7531\u4ee5\u4e0b\u516c\u5f0f\u786e\u5b9a\uff1a<\/p>\n\n\n\n

\u5b9e\u9645\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528 =\uff08\u4e0b\u4e00\u4f4d\u5e7f\u544a\u4e3b\u7684\u5e7f\u544a\u8bc4\u7ea7\/\u60a8\u7684\u8d28\u91cf\u5f97\u5206\uff09+ 0.01 \u7f8e\u5143<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u4ec0\u4e48\u662f\u8d28\u91cf\u5f97\u5206\uff1f<\/strong><\/p>\n\n\n\n

\u8d28\u91cf\u5f97\u5206\u662f\u4e00\u79cd\u8bca\u65ad\u5de5\u5177\uff0c\u7528\u4e8e\u8bc4\u4f30\u60a8\u7684\u5e7f\u544a\u4e0e\u5176\u4ed6\u5e7f\u544a\u5ba2\u6237\u76f8\u6bd4\u7684\u6574\u4f53\u8d28\u91cf\u3002<\/p>\n\n\n\n

\u88ab\u8ba4\u4e3a\u4e0e\u641c\u7d22\u67e5\u8be2\u66f4\u76f8\u5173\u548c\u66f4\u6709\u7528\u7684\u5e7f\u544a\u548c\u7740\u9646\u9875\u4f1a\u83b7\u5f97\u66f4\u9ad8\u7684\u8d28\u91cf\u5f97\u5206\u3002 \u8fd9\u6709\u52a9\u4e8e\u786e\u4fdd\u66f4\u6709\u7528\u7684\u5e7f\u544a\u663e\u793a\u5728 SERP \u7684\u66f4\u9ad8\u4f4d\u7f6e\u3002<\/p>\n\n\n\n

\u8d28\u91cf\u5f97\u5206\u4ee5 1-10 \u7684\u7b49\u7ea7\u8861\u91cf\uff0c\u9002\u7528\u4e8e\u6bcf\u4e2a\u5173\u952e\u5b57\u3002 \u5b83\u57fa\u4e8e\u5bf9\u60a8\u7684\u5173\u952e\u5b57\u8fdb\u884c\u7cbe\u786e\u641c\u7d22\u7684\u5386\u53f2\u5c55\u793a\u6570\u636e\u800c\u8ba1\u7b97\u5f97\u6765\u3002<\/p>\n\n\n\n

\u51b3\u5b9a\u8d28\u91cf\u5f97\u5206\u7684\u4e09\u4e2a\u56e0\u7d20
\u8d28\u91cf\u5f97\u5206\u662f\u6839\u636e\u4e09\u4e2a\u4e3b\u8981\u56e0\u7d20\u7684\u8868\u73b0\u8ba1\u7b97\u5f97\u51fa\u7684\uff1a<\/p>\n\n\n\n

\u9884\u671f\u70b9\u51fb\u7387<\/strong>
\u9884\u671f\u70b9\u51fb\u7387\u662f\u5e7f\u544a\u5728 Google \u4e0a\u5c55\u793a\u65f6\u5bf9\u5e7f\u544a\u70b9\u51fb\u7387\u7684\u9884\u6d4b\u3002\u9884\u671f\u70b9\u51fb\u7387\u9884\u6d4b\u57fa\u4e8e\u7528\u6237\u70b9\u51fb\u7387\uff0c\u8fd9\u6709\u52a9\u4e8e\u786e\u5b9a\u54ea\u4e9b\u5e7f\u544a\u5728\u9488\u5bf9\u641c\u7d22\u67e5\u8be2\u5c55\u793a\u65f6\u6548\u679c\u6700\u4f73\u3002<\/p>\n\n\n\n

CTR \u662f\u60a8\u7684\u5e7f\u544a\u83b7\u5f97\u7684\u70b9\u51fb\u6b21\u6570\u9664\u4ee5\u60a8\u7684\u5e7f\u544a\u7684\u5c55\u793a\u6b21\u6570\uff1aCTR=clicks\/impressions\u3002<\/p>\n\n\n\n

\u767b\u9646\u9875\u9762\u4f53\u9a8c<\/strong>
\u767b\u9646\u9875\u9762\u4f53\u9a8c\u8861\u91cf\u60a8\u7684\u7f51\u7ad9\u767b\u9646\u9875\u9762\u4e0e\u70b9\u51fb\u5e7f\u544a\u7684\u4eba\u7684\u76f8\u5173\u6027\u548c\u6709\u7528\u6027\u3002<\/p>\n\n\n\n

\u5e7f\u544a\u76f8\u5173\u6027<\/strong>
\u5e7f\u544a\u76f8\u5173\u6027\u8861\u91cf\u60a8\u7684\u5e7f\u544a\u4e0e\u7528\u6237\u641c\u7d22\u610f\u56fe\u7684\u5339\u914d\u7a0b\u5ea6\u3002\u5b83\u786e\u4fdd\u4ec5\u9488\u5bf9\u6bcf\u4e2a\u641c\u7d22\u67e5\u8be2\u663e\u793a\u6700\u6709\u7528\u7684\u5e7f\u544a\uff0c\u5e76\u9632\u6b62\u4e0e\u4ea7\u54c1\u6216\u670d\u52a1\u65e0\u5173\u7684\u5e7f\u544a\u9488\u5bf9\u641c\u7d22\u67e5\u8be2\u663e\u793a\u3002<\/p>\n\n\n\n

\u4e09\u4e2a\u8d28\u91cf\u5f97\u5206\u56e0\u7d20\u4e2d\u7684\u6bcf\u4e00\u4e2a\u90fd\u88ab\u7ed9\u4e88\u201c\u9ad8\u4e8e\u5e73\u5747\u201d\u3001\u201c\u5e73\u5747\u201d\u6216\u201c\u4f4e\u4e8e\u5e73\u5747\u201d\u7684\u8bc4\u7ea7\u3002<\/p>\n\n\n\n

\u9664\u4e86\u4e0a\u8ff0\u4e09\u4e2a\u56e0\u7d20\u5916\uff0cGoogle \u8fd8\u4f1a\u5728\u5b9e\u65f6\u62cd\u5356\u8fc7\u7a0b\u4e2d\u8003\u8651\u5176\u4ed6\u56e0\u7d20\uff0c\u4f8b\u5982\u4f7f\u7528\u7684\u8bbe\u5907\u7c7b\u578b\u3001\u7528\u6237\u6240\u5728\u7684\u4f4d\u7f6e\u3001\u4e00\u5929\u4e2d\u7684\u65f6\u95f4\u3001\u5e7f\u544a\u9644\u52a0\u4fe1\u606f\u7684\u5f71\u54cd\u7b49\u3002<\/p>\n\n\n\n

\u5982\u4f55\u5728 Google Ads \u4e2d\u68c0\u67e5\u60a8\u7684\u8d28\u91cf\u5f97\u5206
Google Ads \u5728\u5173\u952e\u5b57\u7ea7\u522b\u63d0\u4f9b\u4e86\u56db\u4e2a\u8d28\u91cf\u5f97\u5206\u72b6\u6001\u5217\u6765\u68c0\u67e5\u8d28\u91cf\u5f97\u5206\uff1a<\/p>\n\n\n\n

\u8d28\u91cf\u5f97\u5206<\/p>\n\n\n\n

\u767b\u9646\u9875\u9762\u4f53\u9a8c<\/p>\n\n\n\n

\u9884\u671f\u70b9\u51fb\u7387<\/p>\n\n\n\n

\u5e7f\u544a\u76f8\u5173\u6027<\/p>\n\n\n\n

\u8981\u5728\u60a8\u7684 Google Ads \u5e10\u6237\u4e2d\u68c0\u67e5\u60a8\u7684\u8d28\u91cf\u5f97\u5206\uff1a<\/p>\n\n\n\n

  1. \u767b\u5f55\u60a8\u7684 Google Ads \u5e10\u6237<\/li><\/ol>\n\n\n\n

    2.\u70b9\u51fb\u5de6\u4fa7\u83dc\u5355\u4e2d\u7684\u201c\u5173\u952e\u8bcd\u201d<\/p>\n\n\n\n

    3.\u70b9\u51fb\u8868\u683c\u53f3\u4e0a\u89d2\u7684\u201c\u5217\u201d\u56fe\u6807<\/p>\n\n\n\n

    1. \u5355\u51fb\u201c\u4fee\u6539\u5173\u952e\u5b57\u5217\u201d\u5e76\u6eda\u52a8\u5230\u8d28\u91cf\u5f97\u5206\u90e8\u5206\u3002 \u5c06\u4ee5\u4e0b\u7ec4\u4ef6\u6dfb\u52a0\u5230\u60a8\u7684\u8868\u6307\u6807\u4e2d\uff08\u53c2\u89c1\u56fe 4\uff09\uff1a<\/li><\/ol>\n\n\n\n

      \u8d28\u91cf\u5f97\u5206<\/p>\n\n\n\n

      \u767b\u9646\u9875\u9762\u4f53\u9a8c<\/p>\n\n\n\n

      \u9884\u671f\u70b9\u51fb\u7387<\/p>\n\n\n\n

      \u5e7f\u544a\u76f8\u5173\u6027<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      5.\u70b9\u51fb\u5e94\u7528<\/p>\n\n\n\n

      1. \u6dfb\u52a0\u8fd9\u4e9b\u5217\u540e\uff0c\u6eda\u52a8\u5230\u8868\u683c\u4e2d\u6bcf\u4e2a\u5173\u952e\u5b57\u7684\u53f3\u4fa7\u4ee5\u68c0\u67e5\u8d28\u91cf\u5f97\u5206\u53ca\u5176\u7ec4\u6210\u90e8\u5206\uff08\u53c2\u89c1\u56fe 5\uff09\u3002<\/li><\/ol>\n\n\n\n
        \"\"<\/figure>\n\n\n\n
        1. \u5982\u679c\u8d28\u91cf\u5f97\u5206\u5217\u4e2d\u6709\u201c-\u201d\uff0c\u5219\u8868\u793a\u6ca1\u6709\u8db3\u591f\u7684\u641c\u7d22\u4e0e\u60a8\u7684\u5173\u952e\u5b57\u5b8c\u5168\u5339\u914d\uff0c\u65e0\u6cd5\u786e\u5b9a\u8be5\u5173\u952e\u5b57\u7684\u8d28\u91cf\u5f97\u5206\u3002<\/li><\/ol>\n\n\n\n

          \u6709\u5173\u63d0\u9ad8\u8d28\u91cf\u5f97\u5206\u7684\u4fe1\u606f\uff0c\u8bf7\u9605\u8bfb Google \u63d0\u4f9b\u7684\u8fd9\u4e9b\u63d0\u793a\u3002<\/p>\n\n\n\n

          \u7ed3\u8bba<\/strong><\/p>\n\n\n\n

          Google Ads \u7ade\u4ef7\u662f\u4e00\u79cd\u5b9e\u65f6\u7ade\u4ef7\uff0c\u6bcf\u6b21\u5728 Google \u4e0a\u8fdb\u884c\u641c\u7d22\u65f6\u90fd\u4f1a\u89e6\u53d1\u8be5\u7ade\u4ef7\uff0c\u4ee5\u786e\u5b9a\u5c06\u9488\u5bf9\u8be5\u641c\u7d22\u5b57\u8bcd\u5c55\u793a\u54ea\u4e9b\u5e7f\u544a\u4ee5\u53ca\u5728\u4ec0\u4e48\u4f4d\u7f6e\u5c55\u793a\u3002 \u5e7f\u544a\u7684\u5e7f\u544a\u8bc4\u7ea7\u548c\u8d28\u91cf\u5f97\u5206\u662f\u5e7f\u544a\u7ade\u4ef7\u4e2d\u7684\u91cd\u8981\u56e0\u7d20\uff0c\u6709\u52a9\u4e8e\u786e\u5b9a\u5e7f\u544a\u662f\u5426\u6709\u8d44\u683c\u5728 Google \u4e0a\u5c55\u793a\u3002 \u901a\u8fc7\u63d0\u9ad8\u5e7f\u544a\u8bc4\u7ea7\u548c\u8d28\u91cf\u5f97\u5206\u7684\u5404\u4e2a\u7ec4\u6210\u90e8\u5206\uff0c\u60a8\u53ef\u4ee5\u63d0\u9ad8\u5e7f\u544a\u7684\u8d44\u683c\u548c\u6392\u540d\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

          via https:\/\/moz.com\/blog\/understanding-google-ads-auction \u6bcf\u5929\u5728\u8c37\u6b4c\u4e0a\u641c\u7d22\u6b21\u6570\u9ad8\u8fbe35\u4ebf\uff0c84\uff05\u7684\u4eba\u6bcf\u5929\u81f3\u5c11\u4f7f\u7528\u8c37\u6b4c\u4e09\u6b21\u6765\u5bfb\u627e\u4fe1\u606f\u3002 \u5f53Google\u4e0a\u6709\u641c\u7d22\u67e5\u8be2\u65f6\uff0cGoogle\u5e7f\u544a\u8fd0\u884c\u5feb\u901f\u62cd\u5356\u673a\u5236\uff0c\u4ee5\u786e\u5b9a\u54ea\u4e9b\u5e7f\u544a\u5c06\u51fa\u73b0\u5728\u8be5\u6b21\u641c\u7d22\u67e5\u8be2\u7ed3\u679c\uff0c\u4ee5\u53ca\u5e7f\u544a\u5e94\u8be5\u51fa\u73b0\u5728\u4ec0\u4e48\u4f4d\u7f6e\u3002\u8fd9\u4e00\u5e7f\u544a\u62cd\u5356\u673a\u5236\u6bcf\u5929\u4f1a\u91cd\u590d\u3002 \u8981\u786e\u5b9a\u5e7f\u544a\u662f\u5426\u6709\u8d44\u683c\u5728Google\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\uff0c\u5e76\u4e14\u5e7f\u544a\u7684\u4f4d\u7f6e\u5c06\u662f\u4ec0\u4e48\uff0c\u8c37\u6b4c\u4f7f\u7528\u79f0\u4e3aAD RANK\u7684\u503c\u3002 \u5982\u679c\u5e7f\u544a\u4e0d\u7b26\u5408\u5e7f\u544a\u6392\u540d\u7684\u51c6\u5165\u503c\uff0c\u5219\u4e0d\u4f1a\u663e\u793a\u3002 \u5e7f\u544a\u6392\u540d\u8fd8\u786e\u5b9a\u5e7f\u544a\u5546\u652f\u4ed8\u7684CPC\uff08\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\uff09\uff0c\u5373\u7528\u6237\u6bcf\u70b9\u51fb\u4e00\u6b21\u5e7f\u544a\uff0c\u5e7f\u544a\u4e3b\u6240\u9700\u4ed8\u51fa\u7684\u6210\u672c\u3002\u6bcf\u5f53\u4e00\u4e2a\u5e7f\u544a\u6709\u8d44\u683c\u51fa\u73b0\u5728\u6bcf\u5929\u6570\u5341\u4ebf\u4e2a\u641c\u7d22\u8bcd\u5176\u4e2d\u4e4b\u4e00\u4e4b\u65f6\uff0c\u5c31\u4f1a\u91cd\u590d\u6b64\u5e7f\u544a\u62cd\u5356\u8fc7\u7a0b \u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4f1a\u4ecb\u7ecd\u8c37\u6b4c\u786e\u5b9a\u5e7f\u544a\u7684AD RANK\u7684\u4e3b\u8981\u56e0\u7d20\uff0c\u4ee5\u53ca\u8fd9\u4e9b\u56e0\u7d20\u5bf9\u60a8\u7684\u5e7f\u544a\u7b56\u7565\u7684\u610f\u4e49\u3002 \u7406\u89e3Google\u5e7f\u544a\u6392\u540d\u673a\u5236 Google\u5e7f\u544a\u62cd\u5356\u5de5\u4f5c\u662f\u600e\u4e48\u5b8c\u6210\u7684 \u5f53\u7528\u6237\u8fdb\u884c\u641c\u7d22\u67e5\u8be2\u65f6\uff0cGoogle Ads \u4f1a\u5bf9\u5173\u952e\u5b57\u4e0e\u5176\u76f8\u5173\u7684\u6240\u6709\u5e7f\u544a\u8fdb\u884c\u77ac\u95f4\u7ade\u4ef7\u3002 \u8fd9\u5c06\u786e\u5b9a\u54ea\u4e9b\u5e7f\u544a\u6709\u8d44\u683c\u5c55\u793a\uff0c\u5b83\u4eec\u76f8\u5bf9\u4e8e\u7ade\u4e89\u5e7f\u544a\u7684\u5e7f\u544a\u6392\u540d\uff0c\u4ee5\u53ca\u5e7f\u544a\u5ba2\u6237\u4e3a\u5176\u5e7f\u544a\u70b9\u51fb\u652f\u4ed8\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u3002 \u5728\u8bbe\u7f6e Google Ads (PPC) \u8425\u9500\u6d3b\u52a8\u65f6\uff0c\u5e7f\u544a\u5ba2\u6237\u4f1a\u786e\u5b9a\u4ed6\u4eec\u60f3\u8981\u51fa\u4ef7\u7684\u5173\u952e\u5b57\u5e76\u8bbe\u7f6e\u5176\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u7684\u6700\u9ad8\u51fa\u4ef7\u3002 \u5e7f\u544a\u5ba2\u6237\u8fd8\u4f7f\u7528\u5173\u952e\u5b57\u8bbe\u7f6e\u5e7f\u544a\u7ec4\u5e76\u521b\u5efa\u76f8\u5173\u5e7f\u544a\u3002. \u5f53\u6709\u641c\u7d22\u67e5\u8be2\u65f6\uff0cGoogle Ads \u7ade\u4ef7\u5c31\u4f1a\u5f00\u59cb\u3002 \u4ee5\u4e0b\u662f\u6839Google\u5b98\u65b9\u516c\u5e03 \u7684\u62cd\u5356\u6d41\u7a0b\uff1a 1.\u5bf9\u4e8e\u6bcf\u4e2a\u641c\u7d22\u67e5\u8be2\uff0cGoogle Ads \u90fd\u4f1a\u67e5\u627e\u5176\u5173\u952e\u5b57\u4e0e\u641c\u7d22\u5b57\u8bcd\u76f8\u5173\u7684\u6240\u6709\u5e7f\u544a\u30022.\u7cfb\u7edf\u4f1a\u5ffd\u7565\u4e0d\u7b26\u5408\u8be5\u4f4d\u7f6e\u6761\u4ef6\u7684\u5e7f\u544a\u4ee5\u53ca\u4efb\u4f55\u672a\u83b7\u6279\u51c6\u7684\u5e7f\u544a\u30023.\u5176\u4f59\u5e7f\u544a\u5c06\u6839\u636e\u5176\u5e7f\u544a\u8bc4\u7ea7\uff08Ad…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-590","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/posts\/590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=590"}],"version-history":[{"count":0,"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/posts\/590\/revisions"}],"wp:attachment":[{"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}