{"id":409,"date":"2021-08-14T17:26:28","date_gmt":"2021-08-14T09:26:28","guid":{"rendered":"https:\/\/www.86i87.com\/?p=409"},"modified":"2021-08-14T17:26:28","modified_gmt":"2021-08-14T09:26:28","slug":"%e5%a6%82%e4%bd%95%e5%9f%ba%e4%ba%8e%e6%90%9c%e7%b4%a2%e7%bb%93%e6%9e%9c%e4%b8%ba%e6%82%a8%e7%9a%84%e5%86%85%e5%ae%b9%e7%ad%96%e7%95%a5%e6%8f%90%e4%be%9b%e6%b4%9e%e5%af%9f","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=409","title":{"rendered":"\u5982\u4f55\u57fa\u4e8e\u641c\u7d22\u7ed3\u679c\u4e3a\u60a8\u7684\u5185\u5bb9\u7b56\u7565\u63d0\u4f9b\u6d1e\u5bdf"},"content":{"rendered":"\n<p>via https:\/\/moz.com\/blog\/serp-features-content-strategy<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u8bb8\u591a\u8425\u9500\u4eba\u5458\u4ece\u9519\u8bef\u7684\u89d2\u5ea6\u5904\u7406\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762 (SERP) \u529f\u80fd\u3002\u4e0e\u5176\u95ee\u505a\u4ec0\u4e48\u6765\u63d0\u5347\u6392\u540d\uff0c\u4e0d\u5982\u8be2\u95ee\u641c\u7d22\u7ed3\u679c\u5bf9\u5185\u5bb9\u7b56\u7565\u6709\u4f55\u542f\u53d1\u3002\u901a\u8fc7\u7ffb\u8f6c\u8fd9\u4e2a\u601d\u7ef4\u8fc7\u7a0b\uff0c\u60a8\u53ef\u4ee5\u5efa\u7acb\u4e00\u4e2a\u6210\u529f\u7684\u5185\u5bb9\u7b56\u7565\uff0c\u4f7f\u7528\u6700\u6709\u6548\u7684\u8bed\u8a00\u548c\u5185\u5bb9\u683c\u5f0f\uff0c\u5728\u6d88\u8d39\u8005\u65c5\u7a0b\u7684\u6bcf\u4e2a\u9636\u6bb5\u4e0e\u76ee\u6807\u7528\u6237\u4ea4\u6d41\u3002<\/p>\n\n\n\n<p>\u641c\u7d22\u7ed3\u679c\u65e8\u5728\u4e3a\u7528\u6237\u63d0\u4f9b\u4e0e\u5176\u95ee\u9898\u6700\u76f8\u5173\u7684\u7b54\u6848\uff0c\u5e76\u4e14\u5b83\u4eec\u7684\u683c\u5f0f\u5df2\u88ab\u683c\u5f0f\u5316\u4ee5\u5c3d\u53ef\u80fd\u4ee5\u6700\u4f73\u65b9\u5f0f\u6253\u5305\u8fd9\u4e9b\u4fe1\u606f\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u6bcf\u4e2a\u641c\u7d22\u7ed3\u679c\u786e\u5207\u8bed\u8a00\u548c\u683c\u5f0f\u662f\u60a8\u7684\u53d7\u4f17\u5bfb\u6c42\u7684\u8bed\u8a00\u548c\u5185\u5bb9\u683c\u5f0f\u7c7b\u578b\u7684\u6700\u51c6\u786e\u8868\u793a\uff08\u81f3\u5c11\u6839\u636e\u8c37\u6b4c\u7684\u8bf4\u6cd5\uff09\u3002\u4f5c\u4e3a\u6570\u5b57\u8425\u9500\u4eba\u5458\uff0c\u8fd9\u662f\u9ec4\u91d1\u3002\u901a\u8fc7\u6316\u6398\uff0c\u60a8\u53ef\u4ee5\u6a21\u4eff\u76ee\u6807\u5173\u952e\u8bcd\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u5173\u952e\u5b57\u4e3b\u9898\u3001\u6837\u5f0f\u548c\u683c\u5f0f\uff0c\u521b\u5efa\u5185\u5bb9\uff0c\u8ba9\u60a8\u7684\u53d7\u4f17\u51c6\u786e\u5730\u53c2\u4e0e\u4ed6\u4eec\u5728\u8d2d\u4e70\u8005\u65c5\u7a0b\u4e2d\u6240\u5904\u7684\u4f4d\u7f6e\uff0c\u5e76\u4ee5\u4ed6\u4eec\u60f3\u8981\u7684\u683c\u5f0f\u5448\u73b0\u51fa\u6765\u3002<\/p>\n\n\n\n<p><strong>\u641c\u7d22\u7ed3\u679c\u524d\u5217\u7684\u7279\u5f81<\/strong><\/p>\n\n\n\n<p>\u5728\u8ffd\u9010\u5e7f\u53d7\u6b22\u8fce\u7684 SERP \u529f\u80fd\u7684\u540c\u65f6\uff0c\u8bb8\u591a\u8425\u9500\u4eba\u5458\u672a\u80fd\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u56e0\u4e3a\u4ed6\u4eec\u5ffd\u7565\u4e86\u6700\u91cd\u8981\u7684\u7ebf\u7d22\uff1aSERP \u529f\u80fd\u672c\u8eab\u3002 SERP \u529f\u80fd\u5305\u542b\u6709\u5173\u60a8\u7684\u53d7\u4f17\u4ee5\u53ca\u4ed6\u4eec\u559c\u6b22\u5982\u4f55\u4f7f\u7528\u4fe1\u606f\u7684\u6709\u610f\u4e49\u7684\u77e5\u8bc6\u3002 \u4ee5\u4e0b\u662f Google \u4e0a\u4f7f\u7528\u7684\u4e00\u4e9b\u6700\u6d41\u884c\u7684\u6709\u673a SERP \u529f\u80fd\uff1a<\/p>\n\n\n\n<p>\u77e5\u8bc6\u56fe\u8c31<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code> \u7cbe\u9009\u7247\u6bb5\n\n \u76f8\u5173\u95ee\u9898\n\n \u56fe\u50cf\u7ed3\u679c\n\n \u8bc4\u8bba\n\n \u89c6\u9891\n\n \u6df1\u5ea6\u6587\u7ae0<\/code><\/pre>\n\n\n\n<p>\u5728\u4e0b\u4e00\u8282\u4e2d\uff0c\u6211\u5c06\u628a\u8fd9\u4e9b\u529f\u80fd\u5206\u89e3\u4e3a\u4e70\u5bb6\u65c5\u7a0b\u7684\u5404\u4e2a\u9636\u6bb5\uff0c\u5e76\u89e3\u91ca\u5b83\u4eec\u5982\u4f55\u4e3a\u60a8\u7684 SEO \u5185\u5bb9\u7b56\u7565\u63d0\u4f9b\u53c2\u8003\u3002<\/p>\n\n\n\n<p>\u5c06 SERP \u529f\u80fd\u4e0e\u4e70\u5bb6\u65c5\u7a0b\u7684\u5404\u4e2a\u9636\u6bb5\u4fdd\u6301\u4e00\u81f4<br>\u610f\u8bc6\u9636\u6bb5<\/p>\n\n\n\n<p>\u4e70\u5bb6\u65c5\u7a0b\u7684\u9876\u90e8\u662f\u610f\u8bc6\u9636\u6bb5\uff0c\u60a8\u7684\u53d7\u4f17\u610f\u8bc6\u5230\u4ed6\u4eec\u6709\u95ee\u9898\uff0c\u5e76\u5c06\u5f00\u59cb\u8fdb\u884c\u7814\u7a76\u4ee5\u66f4\u597d\u5730\u7406\u89e3\u548c\u5b9a\u4e49\u8fd9\u4e2a\u95ee\u9898\u3002 \u5728\u6b64\u9636\u6bb5\uff0c\u60a8\u7684\u542c\u4f17\u6b63\u5728\u5bfb\u6c42\u5bf9\u95ee\u9898\u7684\u7b80\u660e\u89e3\u91ca\uff0c\u4f46\u5c1a\u672a\u51c6\u5907\u597d\u89e3\u51b3\u65b9\u6848\u3002 \u8868\u660e\u610f\u8bc6\u9636\u6bb5\u53d7\u4f17\u7684 SERP \u529f\u80fd\u5305\u62ec\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code> \u77e5\u8bc6\u56fe\u8c31\uff1a\u901a\u5e38\u8bf4\u660e\u9ad8\u7ea7\u4f20\u8bb0\u4fe1\u606f\u548c\u5173\u952e\u5b57\u96c6\u7fa4\u5b9a\u4e49\u3002 \u6b64\u529f\u80fd\u662f\u610f\u8bc6\u9636\u6bb5\u7684\u4e3b\u8981\u5185\u5bb9\u3002<\/code><\/pre>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.86i87.com\/wp-content\/uploads\/2021\/08\/b3dHnkcdVQYc-XBsdIpoAAcPuSxFNqV4WS6S6xFDJTQqxYRKupqaKXuqnaKX_Cyxio-v0bUdVHK9vYv4GYZAu96mE_WuXkxuE0HCZcdeBrMjKtgqi3v2UZieJP4towY55Qtx-hR.png\" alt=\"\" class=\"wp-image-411\"\/><\/figure>\n\n\n\n<p>\u7cbe\u9009\u7247\u6bb5\uff1a\u901a\u5e38\u63d0\u4f9b\u7b80\u6d01\u7684\u5173\u952e\u5b57\u5b9a\u4e49\u548c\u6982\u5ff5\u6216\u95ee\u9898\u7684\u89e3\u91ca\u3002 \u5f53\u5b83\u63d0\u4f9b\u5b9a\u4e49\u6216\u56de\u7b54\u201c\u662f\u4ec0\u4e48\u201d\u95ee\u9898\u65f6\uff0c\u6b64\u529f\u80fd\u4e5f\u662f\u610f\u8bc6\u9636\u6bb5\u7684\u4e3b\u8981\u5185\u5bb9\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.86i87.com\/wp-content\/uploads\/2021\/08\/C7LMFfKXwT7KGjd5sPcXFm9LPvqUe2RdTcpjeOydT61GS7dPPSV828CgPtCF477LOmmfPXuRYFYD5kVvjL0e7K5ZoOcAXaY8pOTqb1tkBGwgM_mF57uE9iAs-hG3tMwNPwSyZ1me-1.png\" alt=\"\" class=\"wp-image-412\"\/><figcaption>\u76f8\u5173\u95ee\u9898\uff1a\u5f53\u8be2\u95ee\u4ee5\u201c\u662f\u4ec0\u4e48\u201d\u548c\u201c\u5982\u4f55\u505a\u201d\u5f00\u59cb\u65f6\uff0c\u5b83\u4eec\u4e0e\u610f\u8bc6\u9636\u6bb5\u7684\u6559\u80b2\u65b9\u9762\u5b8c\u5168\u4e00\u81f4\u3002<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.86i87.com\/wp-content\/uploads\/2021\/08\/lIrxASSCO8HrtlVOovlvcpSFjQUT4MK_8-oeMXHA0fTli6qCbm64DbhpnR0jPpjRcPqwZ81lIIJCxmjAVEwtgNMljS7pPVHH1nQgTBPthRL-ivFYwT6qU4Y6cqkouMcewq3cYXtZ.png\" alt=\"\" class=\"wp-image-413\"\/><figcaption>\u89c6\u9891\uff1a\u5e38\u89c1\u95ee\u9898\u89c6\u9891\u548c\u64cd\u4f5c\u89c6\u9891\u8868\u660e\u4e86\u610f\u8bc6\u9636\u6bb5\u7684\u9ad8\u7ea7\u601d\u8003\u3002<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.86i87.com\/wp-content\/uploads\/2021\/08\/LusSBYgSjbX-czOoY9JBmI7A5zBCOjOJkVUEVwb97d0gJXAOcIB8Q2WfRQbH_YHvIAd7f2VLabIrhvu9jMwvs9xlEsdoztlhESiZSiwIT8MznBNHzLgQ3ZUJ8k-SZMJX70fg0Lct.png\" alt=\"\" class=\"wp-image-414\"\/><figcaption>\u56fe\u7247\uff1a\u5e38\u8868\u793a\u5355\u5b57\u6216\u77ed\u5c3e\u5173\u952e\u8bcd\u67e5\u8be2\uff0c\u7b26\u5408\u8ba4\u77e5\u9636\u6bb5\u3002<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.86i87.com\/wp-content\/uploads\/2021\/08\/SWYeqjCCa1gE2wyUZLlqQtCpuI87KDYNGL-G4YZjytWouLX3q1eZWhhviPxqe1lVNwe403S4bg9RT1vb-nKlJ_tZkdQavuz8nRFL8EgWUjxs48grChL9ELh6_7xpatUaMxWqYWoj-1.png\" alt=\"\" class=\"wp-image-415\"\/><figcaption>\u5185\u5bb9\u7b56\u7565\u63d0\u793a<br>\u5728\u4e3a\u610f\u8bc6\u9636\u6bb5\u7684\u89c2\u4f17\u521b\u5efa\u5185\u5bb9\u65f6\uff0c\u91cd\u8981\u7684\u662f\u8981\u8bb0\u4f4f\uff0c\u4ed6\u4eec\u5bf9\u4f60\u662f\u8c01\u3001\u4f60\u505a\u4ec0\u4e48\u4ee5\u53ca\u4f60\u4e3a\u4ec0\u4e48\u8fd9\u6837\u505a\u77e5\u4e4b\u751a\u5c11\u3002\u901a\u8fc7\u56de\u7b54\u8fd9\u4e9b\u9ad8\u7ea7\u95ee\u9898\uff0c\u60a8\u53ef\u4ee5\u4ee5\u4e00\u79cd\u5c06\u60a8\u7684\u516c\u53f8\u5851\u9020\u4e3a\u884c\u4e1a\u601d\u60f3\u9886\u8896\u7684\u65b9\u5f0f\u6765\u4ecb\u7ecd\u81ea\u5df1\u3002\u8fd9\u6837\u505a\u65f6\uff0c\u8bf7\u5bc6\u5207\u6ce8\u610f\u60a8\u4f7f\u7528\u7684\u8bed\u8a00\u7c7b\u578b\u3002<br>\u4e70\u5bb6\u65c5\u7a0b\u610f\u8bc6\u9636\u6bb5\u7684 SERP \u529f\u80fd\u5229\u7528\u6e05\u6670\u7b80\u6d01\u7684\u8bed\u8a00\uff0c\u56e0\u6b64\u8bf7\u786e\u4fdd\u60a8\u4e5f\u8fd9\u6837\u505a\u3002\u907f\u514d\u82b1\u54e8\u7684\u63cf\u8ff0\u6216\u6f2b\u65e0\u8fb9\u9645\u7684\u89e3\u91ca\uff0c\u5e76\u4fdd\u6301\u4f60\u7684\u5b9a\u4e49\u7b80\u77ed\u800c\u5207\u9898\uff0840-50 \u4e2a\u5355\u8bcd\uff09\u3002<br>\u540c\u6837\uff0c\u8fd9\u662f\u60a8\u4e0e\u8fd9\u4e9b\u65b0\u7684\u610f\u8bc6\u53d7\u4f17\u5efa\u7acb\u4fe1\u4efb\u7684\u673a\u4f1a\u3002\u4f7f\u60a8\u7684\u5185\u5bb9\u4fe1\u606f\u4e30\u5bcc\u4e14\u6613\u4e8e\u7406\u89e3\u6709\u52a9\u4e8e\u5efa\u7acb\u4fe1\u4efb\uff0c\u8868\u660e\u60a8\u5173\u5fc3\u6559\u80b2\u60a8\u7684\u53d7\u4f17\uff0c\u800c\u4e0d\u4f1a\u7528\u590d\u6742\u7684\u884c\u4e1a\u672f\u8bed\u6216\u4e25\u5389\u7684\u54c1\u724c\u5851\u9020\u4ed6\u4eec\u3002<br>\u5728\u4e70\u5bb6\u65c5\u7a0b\u7684\u8fd9\u4e2a\u9636\u6bb5\uff0c\u95ee\u9898\u6bd4\u6bd4\u7686\u662f\uff0c\u5f53\u60a8\u5728 SERP 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