{"id":361,"date":"2020-12-11T14:46:49","date_gmt":"2020-12-11T06:46:49","guid":{"rendered":"http:\/\/www.86i87.com\/?p=361"},"modified":"2020-12-11T14:46:49","modified_gmt":"2020-12-11T06:46:49","slug":"%e9%80%9a%e8%bf%87%e5%86%85%e5%ae%b9%e8%90%a5%e9%94%80%e6%9d%a5%e5%bb%ba%e7%ab%8b%e5%93%81%e7%89%8c%e7%be%8e%e8%aa%89%e5%ba%a6%e7%9a%84%e5%85%ad%e7%a7%8d%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=361","title":{"rendered":"\u901a\u8fc7\u5185\u5bb9\u8425\u9500\u6765\u5efa\u7acb\u54c1\u724c\u7f8e\u8a89\u5ea6\u7684\u516d\u79cd\u65b9\u6cd5"},"content":{"rendered":"\n<p>\u539f\u6587\uff1ahttps:\/\/moz.com\/blog\/build-brand-authority-with-content-marketing<\/p>\n\n\n\n<p>  \u6210\u4e3a\u6743\u5a01\u54c1\u724c\u5e76\u975e\u6613\u4e8b\uff0c\u4f46\u968f\u4e4b\u800c\u6765\u7684\u597d\u5904\u503c\u5f97\u6211\u4eec\u52aa\u529b\u3002 \u54c1\u724c\u5efa\u7acb\u6743\u5a01\u5ea6\u540e\uff0c\u6f5c\u5728\u7684\u7528\u4e0d\u548c\u5ba2\u6237\u5f00\u59cb 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\u54c1\u724c\u5728\u67d0\u4e2a\u5173\u952e\u5b57\u6216\u4e3b\u9898\u7684\u6392\u540d\u4e0a\u6392\u540d\u6700\u9ad8\uff0c \u90a3\u5c31\u8bf4\u660e\u5bf9\u5e94\u7684\u5185\u5bb9\u901a\u8fc7\u4e86\u7b97\u6cd5\u7684\u8bc6\u522b\uff0cGoogle\u7406\u89e3\u4e86\u3002<\/p>\n\n\n\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u641c\u7d22\u201c\u978b\u5b50\u5c3a\u7801\u8868\u201d \u6839\u636ekeyword surfer\u7684\u6570\u636e\uff0c\u5355\u5728\u7f8e\u56fd\u7684\u6708\u5ea6\u641c\u7d22\u91cf\u670949500\uff0c\u6392\u540d\u524d\u5217\u7684\u7ed3\u679c\u91cc\u6709\u4e00\u4e2a\u6765\u81ea\u4e8eFamous footwear\u8fd9\u4e2a\u7f51\u7ad9     <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/build-brand-authority-with-content-marketing\/5fada758193cd3.34296465.png\" alt=\"0\"\/><\/figure>\n\n\n\n<p> \u63a8\u6d4b\u4e0b\u6765\uff0c\u5927\u6982\u662f\u56e0\u4e3a\u7528\u6237\u60f3\u8d2d\u4e70\u978b\u5b50\uff0c\u4f46\u4ed6\u4eec\u4e0d\u786e\u5b9a\u8981\u7a7f\u4ec0\u4e48\u5c3a\u7801\u3002 \u5982\u679c\u4ed6\u4eec\u70b9\u51fb\u6b64\u7ed3\u679c\uff0c  \u4ed6\u4eec\u4e0d\u4ec5\u8bbf\u95ee\u4e86\u7f51\u7ad9\uff0c\u800c\u4e14\u4ed6\u4eec\u53d1\u73b0\u54c1\u724c\u63d0\u4f9b\u4e86\u60f3\u8981\u7684\u7b54\u6848\u3002 \u4e5f\u8bb8\u4ed6\u4eec\u4f1a\u7ee7\u7eed\u5728\u7f51\u7ad9\u4e0a\u6d4f\u89c8\u978b\u5b50\u3002\u5982\u4f55\u6267\u884c\u6b64\u7b56\u7565\uff1a\u901a\u8fc7\u4e0e\u5ba2\u670d\u4ea4\u8c08\uff0c\u8fdb\u884c\u5173\u952e\u5b57\u7814\u7a76\u4ee5\u53ca\u4f7f\u7528\u8bf8\u5982\u201canswer the public\u201d\u548cBuzzSumo\u7684\u201c\u53d1\u73b0\u95ee\u9898\u201d\u529f\u80fd\u4e4b\u7c7b\u7684\u5de5\u5177\u6765\u627e\u51fa\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u5728\u68c0\u7d22\u4ec0\u4e48\u3002 \u7136\u540e\u67e5\u770b\u5df2\u7ecf\u5b58\u5728\u7684\u5185\u5bb9\u4ee5\u53ca\u662f\u5426\u53ef\u4ee5\u505a\u5f97\u66f4\u597d\u3002 \u5982\u679c\u53ef\u4ee5\u7684\u8bdd\uff0c\u5f00\u59cb\u8f93\u51fa\uff01<\/p>\n\n\n\n<p><strong>2. \u64b0\u5199\u5177\u6709\u65b0\u95fb\u4ef7\u503c\u7684\u62a5\u9053\u548c\u7814\u7a76<\/strong><\/p>\n\n\n\n<p>\u5c55\u793a\u54c1\u724c\u6743\u5a01\u5ea6\u7684\u6700\u597d\u65b9\u6cd5\u4e4b\u4e00\u5c31\u662f\u6301\u7eed \u53d1\u6398\u65b0\u4fe1\u606f\u548c\u53d1\u8868\u65b0\u6d1e\u5bdf\uff0c\u5e76\u4e14\u4f18\u5148\u8003\u8651\u539f\u521b\u7684\u7814\u7a76\u62a5\u544a\u3002\u6839\u636e\u65b0\u6570\u636e\u6216\u65b0\u89c1\u89e3\u521b\u5efa\u81ea\u5df1\u7684\u7814\u7a76\uff0c\u8c03\u67e5\u548c\u62a5\u544a\u65f6  \uff0c\u54c1\u724c\u65b9\u4e0d\u4ec5\u53ef\u4ee5\u4e3a\u8bfb\u8005\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u5185\u5bb9\uff0c\u4e5f\u53ef\u4ee5\u4f9b\u5a92\u4f53\u8f6c\u8f7d \u4ece\u800c\u5e26\u6765\u53cc\u91cd\u597d\u5904\uff1a\u83b7\u5f97\u5a92\u4f53\u62a5\u9053\uff08\u5efa\u7acb \u66f4\u5f3a\u7684\u54c1\u724c\u6743\u5a01\uff09\u5e76\u83b7\u5f97\u9ad8\u8d28\u91cf\u7684\u53cd\u5411\u94fe\u63a5\uff0c \u800c\u53cd\u94fe\u6b63\u662fGoogle\u5224\u65ad\u6743\u5a01\u5ea6\u7684\u91cd\u8981\u56e0\u7d20\u4e4b\u4e00\u3002 \u81ea2012 Fractl\u542f\u52a8\u4ee5\u6765\uff0c\u6211\u4eec\u5c31\u4e00\u76f4\u4e3a\u5ba2\u6237\u4f7f\u7528\u8fd9\u79cd\u7b56\u7565 \uff0c\u6211\u4eec\u575a\u4fe1\u5b83\u662f\u6700\u597d\u7684\u54c1\u724c\u6743\u5a01\u5ea6\u6253\u9020\u7b56\u7565\u4e4b\u4e00 \u8ba9\u6211\u4eec\u770b\u4e00\u4e0b\u6211\u4eec\u4e3aThe Interview Guys\u6240\u505a\u7684\u4e00\u9879\u7814\u7a76\uff0c \u5176\u4e2d\u6d89\u53ca\u5206\u6790\u7f8e\u56fd\u52b3\u5de5\u7edf\u8ba1\u5c40\u7684\u804c\u4e1a\u8981\u6c42\u8c03\u67e5\uff0c\u4ee5\u627e\u51fa\u9700\u8981\u6700\u5c11\u7ecf\u9a8c\u7684\u9ad8\u85aa\u5de5\u4f5c\u3002\u8fd9\u662f\u8be5\u62a5\u544a\u4e2d\u7684\u56fe\u8868\u4e4b\u4e00\uff1a     <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/build-brand-authority-with-content-marketing\/5fada759229889.86121712.png\" alt=\"0\"\/><\/figure>\n\n\n\n<p>\u8fd9\u9879\u7814\u7a76\u83b7\u5f97\u4e86CNBC\uff0c\u300a\u8bfb\u8005\u6587\u6458\u300b\uff0cMarketWatch\u7b49\u5a92\u4f53\u7684\u62a5\u9053\uff0c\u5e76\u83b7\u5f97\u4e86\u975e\u5e38\u9ad8\u4ef7\u503c\u7684\u94fe\u63a5\u3002 \u8bf7\u770b\u4e00\u4e0b\u6587\u7ae0\u4e2d\u5982\u4f55\u63d0\u53ca\u54c1\u724c\u300aThe Interview Guys\u300b\uff1a     <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/build-brand-authority-with-content-marketing\/5fada759d1bfd8.67323653.png\" alt=\"0\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/build-brand-authority-with-content-marketing\/5fada75a7c4643.03896672.png\" alt=\"0\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/build-brand-authority-with-content-marketing\/5fada75b35b063.33625862.png\" alt=\"0\"\/><\/figure>\n\n\n\n<p>\u901a\u8fc7\u63d0\u4f9b\u65b0\u7684\u884c\u4e1a\u6d1e\u5bdf\uff0cThe Interview Guys\u5728\u62a5\u544a\u4e2d\u4f5c\u4e3a\u4fe1\u606f\u7684\u6765\u6e90\u88ab\u4f5c\u8005\u591a\u6b21\u63d0\u53ca \uff0c\u8fd9\u662f\u8bc1\u660e\u5176\u884c\u4e1a\u6743\u5a01\u5ea6\u7684\u7edd\u4f73\u65b9\u5f0f \u5982\u4f55\u6267\u884c\u6b64\u7b56\u7565\uff1a\u5b8c\u6210\u7b2c\u4e00\u4e2a\u6280\u5de7\u5e76\u8fdb\u884c\u5206\u6790\u4e4b\u540e   \u95ee\u9898\uff0c\u5c06\u5176\u7f29\u5c0f\u4e00\u70b9\u5e76\u8003\u8651\u4e00\u4e0b\u884c\u4e1a\u4e2d\u7684\u901a\u7528\u95ee\u9898 \u5982\u4f55\u7528\u6570\u636e\u56de\u7b54\u4ed6\u4eec\uff1f \u4e00\u65e6 \u60a8\u5df2\u7ecf\u521b\u5efa\u4e86\u4e00\u4e2a\u62a5\u544a\uff0c\u5229\u7528PR\u6e20\u9053\u6765\u5e7f\u6cdb\u4f20\u64ad\u3002<\/p>\n\n\n\n<p><strong>3. \u53d1\u6325\u5185\u90e8\u4e13\u5bb6\u7684\u6743\u5a01<\/strong><\/p>\n\n\n\n<p>.\u6709\u4e9b\u54c1\u724c\u662f\u5b8c\u5168\u56f4\u7ed5\u7279\u5b9a\u89d2\u8272\u6253\u9020\u7684\uff0c\u4f8b\u5982 \u53f2\u8482\u592b\u00b7\u4e54\u5e03\u65af\uff08Steve Jobs\uff09\u4e0e\u82f9\u679c\u516c\u53f8\uff08Apple\uff09\u5408\u4f5c\uff0c\u4f46\u8fd9\u4e9b\u4f8b\u5b50\u53ef\u80fd\u4f1a\u5413\u5012\u4eba\u4eec\u3002<\/p>\n\n\n\n<p>\u8f83\u5c0f\u7684 \u516c\u53f8\u548c\u65b0\u516c\u53f8\u90fd\u53ef\u4ee5\u4ece\u7c7b\u4f3c\u7684\u7b56\u7565\u4e2d\u53d7\u76ca  \u5982\u679c\u4ed6\u4eec\u6709\u884c\u4e1a\u4e13\u5bb6\uff08\u6216\u4e2d\u5c0f\u578b\u4f01\u4e1a\uff09\u53ef\u4ee5\u5c55\u793a\u4ed6\u4eec\u7684 \u6743\u5a01\u3002<\/p>\n\n\n\n<p> \u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\u5c31\u662fHeadspace\u4ee5\u53ca\u5b83\u7684\u521b\u59cb\u4ebaAndy Puddicombe\u7684\u505a\u6cd5\u3002  \u4ed6\u4eec\u7f51\u7ad9\u4e0a\u6709\u5173\u4e8e\u4ed6\u7684\u6240\u6709\u9875\u9762\uff0c\u5176\u4e2d\u6709\u4e00\u4e9b\u4ed6\u7684\u8d44\u8d28\u6587\u4ef6\uff08\u4e5f\u662f\u6240\u8c13\u7684\u6743\u91cd\u4fe1\u53f7\uff09\uff08 \uff0c\u5e76\u5d4c\u5165\u4ed6\u7684Ted Talk\u6f14\u8bb2\u89c6\u9891\uff0c\u6240\u4ee5\u7528\u6237 \u53ef\u4ee5\u4eb2\u773c\u770b\u5230\u4ed6\u7684\u5c55\u793a\u3002 \u8fd9\u6837\u505a\u4e3a\u4f55\u6709\u6548\u5462\uff1fHeadspace\u53ef\u80fd\u610f\u8bc6\u5230 Headspace\u540e\u9762\u7684\u58f0\u97f3\uff08Andy\u81ea\u5df1\u505a\u4e86\u5f88\u591a\u51a5\u60f3\u97f3\u9891\uff09\uff0c  \u5b89\u8fea\u5f00\u59cb\u4e0e\u89c2\u4f17\u5efa\u7acb\u4fe1\u4efb\u3002\u8fd9\u5f88\u6709\u610f\u4e49 \uff0c\u901a\u8fc7\u5e2e\u52a9\u4eba\u4eec\u4e86\u89e3\u4ed6\u7684\u8eab\u4efd\u6765\u5f3a\u5316\u8fd9\u79cd\u4fe1\u4efb \u8ba9\u5b89\u8fea\u76f4\u63a5\u901a\u8fc7Radio Headspace\u53ca\u5176YouTube\u9891\u9053\u89e3\u91ca\u66f4\u591a\u6982\u5ff5\u3002\u6bd5\u7adf\uff0c\u5982\u679c\u4eba\u4eec\u4fe1\u4efb\u5b89\u8fea\uff0c\u90a3\u4e48\u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u4fe1\u4efbHeadspace\u5e94\u7528\u7a0b\u5e8f\u3002 <\/p>\n\n\n\n<p>\u5982\u4f55\u6267\u884c\u6b64\u7b56\u7565\uff1a\u5982\u679c\u60a8\u7684\u5185\u90e8\u4e13\u5bb6\u4ece\u672a \u4e0e\u516c\u4f17\u5206\u4eab\u4efb\u4f55\u4e1c\u897f\uff0c\u770b\u770b\u4ed6\u4eec\u662f\u5426\u613f\u610f\u505a\u51fa\u8d21\u732e  \u901a\u8fc7\u5728\u7f51\u7ad9\u4e0a\u53d1\u5e03\u6587\u7ae0\u6216\u64ad\u5ba2\uff0c\u5e76\u53bb\u6295\u7a3f \u5c06\u5b83\u4eec\u4f5c\u4e3a\u76f8\u5173\u65b0\u95fb\u6587\u7ae0\u7684\u6765\u6e90\u3002\u5e2e\u52a9\u4ed6\u4eec \u4ee5\u5bf9\u542c\u4f17\u6709\u7528\u7684\u65b9\u5f0f\u5c55\u793a\u4ed6\u4eec\u7684\u77e5\u8bc6 <\/p>\n\n\n\n<p><strong>4. \u7a81\u51fa\u8bc4\u8bba\uff0c\u6848\u4f8b\u548c\u5176\u4ed6\u4e13\u4e1a\u77e5\u8bc6\u7684\u8bc1\u660e<\/strong><\/p>\n\n\n\n<p>.\u6743\u5a01\u4fe1\u53f7\u79cd\u7c7b\u7e41\u591a\uff0c\u4ece\u4e2a\u4eba\u8bc1\u8a00\u5230\u7528\u6237\u53e3\u7891\u5230 \u793e\u4ea4\u5a92\u4f53\u8f6c\u53d1\u6b21\u6570\u7684\u7edf\u8ba1\u3002 \u5173\u952e\u662f\u8981\u786e\u5b9a\u54ea\u4e9b \u53ef\u4ee5\u7a81\u51fa\u663e\u793a\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u5e76\u5f04\u6e05\u695a \u6700\u9002\u5408\u4ed6\u4eec\u7684\u4f4d\u7f6e\u3002 \u60a8\u7684\u76ee\u6807\u662f\u5411\u4eba\u4eec\u5c55\u793a\u60a8\u6240\u8c08\u8bba\u7684\u5185\u5bb9 \u5e76\u5229\u7528\u7b2c\u4e09\u65b9\u6765\u8bf4\u660e\u6709\u6548\u6027\u3002 \u60a8\u7684\u7528\u6237\u4e0d\u4ec5\u9700\u8981 \u76f8\u4fe1\u60a8\uff0c\u77e5\u9053\u60a8\u5728\u505a\u4ec0\u4e48\uff0c\u901a\u8fc7\u5176\u4ed6\u4eba\u7684\u53cd\u9988\u4e5f\u53ef\u4ee5\u8fdb\u4e00\u6b65\u786e\u8ba4\u4f60\u7684\u4ef7\u503c\u3002 \u6211\u559c\u6b22SquadCast   \u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u3002 \u5728\u4ed6\u4eec\u7684\u4e3b\u9875\u4e0a\uff0c\u4ed6\u4eec\u63d0\u4f9b\u4e86\u4e00\u4e9b\u6743\u5a01\u4fe1\u53f7 \uff08\u5305\u62ec\u4e0e\u6bcf\u4e2a\u7528\u6237\u89d2\u8272\u5339\u914d\u7684\u63a8\u8350\uff09   \u6211\u89c9\u5f97\u771f\u7684\u5f88\u806a\u660e\u3002     <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/build-brand-authority-with-content-marketing\/5fada75c15a977.54957301.png\" alt=\"0\"\/><\/figure>\n\n\n\n<p>\n\u7136\u540e\uff0c\u5f53\u7528\u6237\u8fdb\u4e00\u6b65\u6eda\u52a8\u65f6\uff0c\u4ed6\u4eec\u4f1a\u53d1\u73b0\n\u50cfSpotify\uff0cMicrosoft\uff0cStarbucks\u548cESPN\u8fd9\u6837\u7684\u54c1\u724c\u90fd\u4fe1\u4efb\u5b83\u4eec\u3002\n    <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/build-brand-authority-with-content-marketing\/5fada75cd59575.97737708.png\" alt=\"0\"\/><\/figure>\n\n\n\n<p>\u5982\u679c\u60a8\u67e5\u770bFractl\u7f51\u7ad9\uff0c\u5c31\u4f1a\u53d1\u73b0\u6211\u4eec\u4f7f\u7528\u4e86\u7c7b\u4f3c\u7684\u7b56\u7565\u3002   \u6211\u4eec\u4e0d\u4ec5\u8fdb\u884c\u6848\u4f8b\u7814\u7a76\u6765\u5c55\u793a\u6211\u4eec\u4e3a\u5ba2\u6237\u670d\u52a1\u53d6\u5f97\u7684\u7ed3\u679c \u4e5f\u6709logo\u663e\u793a\u6211\u4eec\u5df2\u7ecf\u62e5\u6709\u7684\u4e00\u4e9b\u5ba2\u6237 \u4e0e\u6211\u4eec\u81ea\u5df1\u4e13\u5bb6\u6587\u7ae0\u53d1\u5e03\u7684\u51fa\u7248\u7269\u3002 \u6240\u6709\u8fd9\u4e9b\u5185\u5bb9\u5bf9\u7f51\u7ad9\u8bbf\u95ee\u8005\u8bf4\uff1a\u201c\u5176\u4ed6\u4eba\u4fe1\u4efb\u6211\u4eec\uff0c\u60a8\u4e5f\u5e94\u8be5\u4fe1\u4efb\u6211\u4eec\u3002\u201d \u5982\u4f55\u6267\u884c\u6b64\u7b56\u7565\uff1a\u5982\u679c\u60a8\u8fd8\u6ca1\u6709\u8fd9\u79cd\u7c7b\u578b\u7684 \u5185\u5bb9\uff0c\u8bf7\u95ee\u81ea\u5df1\u5982\u4f55\u624d\u80fd\u6700\u597d\u5730\u6536\u96c6\u5b83\u3002 \u8bf7\u6c42\u4f60\u7684 \u6700\u597d\u7684\u5ba2\u6237\u4e3a\u4f60\u6253call\u3002 \u5c55\u793a\u60a8\u66fe\u7ecf\u6709\u8fc7\u7684\u6700\u4f73\u8bc4\u4ef7  \u8c03\u51fa\u60a8\u6536\u5230\u7684\u6240\u6709\u5a92\u4f53\u62a5\u9053\u3002 \u7136\u540e\u5c06\u6b64\u4fe1\u606f\u653e\u5728\u60a8\u7684\u9996\u9875\u4e0a\uff0c\u4e5f\u653e\u5728\u8f6c\u5316\u9875\u4e0a   \u5728\u9700\u8981\u57f9\u517b\u7528\u6237\u4fe1\u5fc3\u7684\u5730\u65b9\u5c55\u793a\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>5. \u4e0e\u5176\u4ed6\u6743\u5a01\u54c1\u724c\u5408\u4f5c<\/strong><\/p>\n\n\n\n<p>\u60a8\u4f1a\u77e5\u9053\u201c\u544a\u8bc9\u6211\u60a8\u7684\u670b\u53cb\u662f\u8c01\uff0c\u6211\u544a\u8bc9\u60a8\u60a8\u662f\u8c01\uff1f\u201d\u8fd9\u53e5\u8bdd\u3002 \u8fd9\u4e5f\u53ef\u4ee5\u5e94\u7528\u4e8e\u8425\u9500\u3002 \u5982\u679c\u60a8\u4e0e\u5176\u4ed6\u54c1\u724c\u4fdd\u6301\u4e00\u81f4\uff0c\u90a3\u60a8\u505a\u7684\u5f88\u597d \u53d7\u5230\u4ed6\u4eec\u7684\u5ba2\u6237\/\u7528\u6237\u7684\u4fe1\u4efb\uff0c \u5982\u679c\u8be5\u516c\u53f8\u8868\u793a\u5c0a\u91cd\uff0c\u8bf7\u8f6c\u7ed9\u60a8\u3002 \u53e6\u5916\uff0c   \u5982\u679c\u60a8\u5408\u4f5c\uff0c\u60a8\u7684\u54c1\u724c\u540d\u79f0\u5c06\u5728\u65b0\u7684\u54c1\u724c\u4e4b\u524d \u542c\u4f17\u3002 \u56e0\u6b64\uff0c\u8bf7\u8003\u8651\u4e0e\u54ea\u4e9b\u54c1\u724c\u8fdb\u884c\u5408\u4f5c\u3002 \u6709\u4e00\u4e9b\u65b9\u6cd5\u53ef\u4ee5\u5728\u5185\u5bb9\u8425\u9500\u4e4b\u5916\u8fdb\u884c\uff0c\u4f8b\u5982\u5f15\u8350 \u7a0b\u5e8f\uff0c\u4f46\u4e5f\u6709\u7279\u5b9a\u4e8e\u5185\u5bb9\u7684\u534f\u4f5c\u65b9\u5f0f\u3002 \u8fd9\u662f\u6765\u81ea\u5b89\u59ae\u963f\u59e8\u548c\u585e\u7f2a\u5c14\u00b7\u4e9a\u5f53\u65af\uff08Samuel Adams\uff09\u7684\u4ee4\u4eba\u60ca\u8bb6\u7684\u4f8b\u5b50\uff0c\u4ed6\u4eec\u8054\u624b\u6253\u9020\u4e86\u6155\u5c3c\u9ed1\u5564\u9152\u8282\u7684\u5bb6\u5ead\u7528\u54c1\uff0c   \u642d\u914d\u585e\u7f2a\u5c14\u00b7\u4e9a\u5f53\u65af\u5341\u6708\u8282\u5564\u9152\uff0c\u5b89\u59ae\u963f\u59e8\u7684DIY\u6912\u76d0\u8106\u997c \u5de5\u5177\u5305\uff0c\u98df\u8c31\u4e66\uff0c\u60a8\u53ef\u4ee5\u4e32\u6d41\u7684\u64ad\u5ba2\u7b49\u3002     <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/build-brand-authority-with-content-marketing\/5fada75dc15953.08295940.png\" alt=\"0\"\/><\/figure>\n\n\n\n<p>:\u8fd9\u4e0d\u662f\u7eaf\u7cb9\u7684\u5185\u5bb9\u7b56\u7565\uff0c\u4f46\u662f\u60a8\u53ef\u4ee5\u770b\u5230\u91cd\u53e0 \u4ea7\u54c1\u548c\u6784\u5efa\u66f4\u591a\u4f53\u9a8c\u4e4b\u95f4\u7684\u878d\u5408\u3002 \u70ed\u7231\u548c \u4f9d\u9760\u5b89\u59ae\u59e8\u5988\u7684\u6912\u76d0\u8106\u997c\u7684\u7528\u6237\u63a5\u89e6\u5230\u4e86\u585e\u7f2a\u5c14\u00b7\u4e9a\u5f53\u65af\uff08Samuel Adams\uff09\u8fd9\u4e00\u54c1\u724c\uff0c \u53cd\u4e4b\u4ea6\u7136\u3002 \u901a\u8fc7\u8fd9\u6837\u7684\u5408\u4f5c\uff0c\u4e00\u4e2a\u54c1\u724c\u7684\u7c89\u4e1d\u6709\u6f5c\u529b   \u6210\u4e3a\u5bf9\u65b9\u7684\u7c89\u4e1d\uff0c\u6b63\u5982\u60a8\u5728\u672c\u8bc4\u8bba\u4e2d\u6240\u770b\u5230\u7684\uff1a     <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/build-brand-authority-with-content-marketing\/5fada75ea5ab98.90815219.png\" alt=\"0\"\/><\/figure>\n\n\n\n<p>\u8fd9\u662f\u4e00\u4e2a\u6709\u8da3\u7684\u793a\u4f8b\uff0c\u4f46\u662f\u60a8\u4e5f\u53ef\u4ee5\u6267\u884c\u534f\u4f5c \u901a\u8fc7\u4e0e\u4e0e\u60a8\u7684\u54c1\u724c\u89e3\u51b3\u76f8\u540c\u95ee\u9898\u611f\u5174\u8da3\u7684\u54c1\u724c\u5408\u4f5c \u5982\u4f55\u6267\u884c\u6b64\u7b56\u7565\uff1a\u5934\u8111\u98ce\u66b4\u60a8\u53ef\u80fd\u62e5\u6709\u54ea\u4e9b\u54c1\u724c \u76ee\u6807\u6216\u4ef7\u503c\u89c2\u4e0e\u4e4b\u81ea\u7136\u4e00\u81f4\u3002 \u4f60\u600e\u4e48\u5de5\u4f5c \u5171\u540c\u4e3a\u60a8\u7684\u4e24\u4e2a\u53d7\u4f17\u7fa4\u4f53\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u4e1c\u897f<\/p>\n\n\n\n<p><strong>6. \u6cc4\u9732\u4e00\u4e9b\u79d8\u5bc6<\/strong><\/p>\n\n\n\n<p>\u8fd9\u5bf9\u4e8e\u8bb8\u591a\u8425\u9500\u4eba\u5458\u5c24\u5176\u662fCMO\u6765\u8bf4\u5c24\u5176\u4ee4\u4eba\u6050\u60e7\uff0c \u4f60\u4e3a\u4ec0\u4e48\u8981\u653e\u5f03\u8ba9\u81ea\u5df1\u4f1f\u5927\u7684\u4e1c\u897f\uff1f \u4f46\u662f\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b \uff0c\u7279\u522b\u662f\u5bf9\u63d0\u4f9b\u670d\u52a1\u7684\u4f01\u4e1a\u800c\u8a00\uff0c\u5171\u4eab\u4fe1\u606f\u548c \u786e\u5207\u5730\u8bf4\u660e\u60a8\u5982\u4f55\u5b9e\u73b0\u5353\u8d8a\u624d\u80fd\u771f\u6b63\u5efa\u7acb \u4fe1\u4efb\u3002 \u9a6c\u5e93\u65af\u00b7\u8c22\u91cc\u4e39\uff08Marcus Sheridan\uff09   \u6709\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\u3002  \u5979\u63d0\u5230\u4e86\u4e00\u7bc7\u535a\u5ba2\u6587\u7ae0\uff0c\u4e3a\u4ed6\u8d62\u5f97\u4e86200\u4e07\u7f8e\u5143\u7684\u9500\u552e\u989d\u3002 \uff08\u6d77\u8482\u00b7\u79d1\u6069\uff08Heidi Cohen\uff09\u5bf9\u6b64\u6709\u5f88\u597d\u7684\u8bb0\u5f55\u3002\uff09<a href=\"https:\/\/www.riverpoolsandspas.com\/cost\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/build-brand-authority-with-content-marketing\/5fada75f6a46e7.72261541.png\" alt=\"0\"\/><\/figure>\n\n\n\n<p>  \u4e3a\u4ec0\u4e48\u884c\u5f97\u901a\uff1f \u56e0\u4e3a\u4ed6\u5171\u4eab\u6ca1\u4eba\u5206\u4eab\u8fc7\u7684\u4fe1\u606f\u3002 \u4ed6\u76f4\u63a5\u62ab\u9732\u4e86\u73bb\u7483\u7ea4\u7ef4\u6c60\u7684\u5b9e\u9645\u6210\u672c\u3002 \u800c\u4e0d\u662f\u9690\u85cf \u4fe1\u606f\u5e76\u5728\u9500\u552e\u8fc7\u7a0b\u4e2d\u7a0d\u540e\u8fdb\u884c\u62ab\u9732\uff0c\u4ed6 \u76f4\u622a\u4e86\u5f53\u5730\u56de\u7b54\u4e86\u4eba\u4eec\u60f3\u8981\u7b54\u6848\u7684\u95ee\u9898\u3002 \u663e\u7136\uff0c\u8fd9\u79cd\u7b56\u7565\u83b7\u5f97\u4e86\u56de\u62a5\u3002 \u6211\u4eec\u5728Fractl\u4f7f\u7528\u76f8\u540c\u7684\u54f2\u5b66\uff0c\u786e\u5207\u5730\u89e3\u91ca\u4e86\u6211\u4eec\u7684\u53d1\u5c55\u65b9\u5411 \u5173\u4e8e\u5982\u4f55\u5f00\u5c55\u5de5\u4f5c\u5e76\u5efa\u7acb\u5ba2\u6237\u8054\u7cfb\u548c\u54c1\u724c\u77e5\u540d\u5ea6\u3002   \u6709\u4e00\u4e9b\u6211\u4eec\u5c1a\u672a\u900f\u9732\u7684\u6d41\u7a0b\u7ec6\u8282\uff0c\u4f46\u662f\u6240\u6709\u6211\u4eec 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