{"id":320,"date":"2019-10-21T09:33:57","date_gmt":"2019-10-21T01:33:57","guid":{"rendered":"http:\/\/www.86i87.com\/?p=320"},"modified":"2019-10-21T09:33:57","modified_gmt":"2019-10-21T01:33:57","slug":"seo%e7%ab%9e%e5%93%81%e5%88%86%e6%9e%90101","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=320","title":{"rendered":"SEO\u7ade\u54c1\u5206\u6790101"},"content":{"rendered":"\n<p>\u539f\u6587\u94fe\u63a5\uff1a <a href=\"https:\/\/moz.com\/blog\/intro-seo-competitive-analysis\">https:\/\/moz.com\/blog\/intro-seo-competitive-analysis<\/a> <\/p>\n\n\n\n<p> \u826f\u597d\uff0c\u53ef\u9760\u7684\u7ade\u4e89\u5bf9\u624b\u5206\u6790\u53ef\u4ee5\u4e3a\u60a8\u63d0\u4f9b\u73cd\u8d35\u7684\u6d1e\u5bdf\uff0c\u4ee5\u4e86\u89e3\u60a8\u6240\u5728\u884c\u4e1a\u4e2d\u5176\u4ed6\u4eba\u7684\u5de5\u4f5c\uff0c\u4f46\u662f\u505a\u6b63\u786e\u7684\u4e8b\u5e76\u4e0d\u603b\u662f\u90a3\u4e48\u5bb9\u6613\u3002 \u5728\u672c\u5468\u7684SEO\u5468\u4e94\u4e13\u680f\u4e2d\uff0c\u8d5b\u52d2\u65af\uff08Cyrus\uff09\u5f15\u5bfc\u60a8\u5b8c\u6210\u5982\u4f55\u8fdb\u884c\u5168\u9762\u7684\u7ade\u4e89\u5206\u6790\uff0c\u5305\u62ec\uff1a<\/p>\n\n\n\n<p>\u5982\u4f55\u8bc6\u522b\u771f\u6b63\u7684\u7ade\u4e89\u5bf9\u624b<br>\u5173\u952e\u5b57\u5dee\u8ddd\u5206\u6790<br>\u94fe\u63a5\u5dee\u8ddd\u5206\u6790<br>\u70ed\u95e8\u5185\u5bb9\u5206\u6790<br>\u53e6\u5916\uff0c\u6587\u7ae0\u8fd8\u5206\u4eab\u4e86\u4e0d\u5c11\u6280\u5de7\u548c\u4f18\u8d28\u5de5\u5177\uff0c\u5e76\u9644\u4e0a\u4e86\u4e00\u4efd\u5173\u4e8eSEO\u7ade\u4e89\u5206\u6790\u7684\u5168\u65b0\u6307\u5357\uff08\u5e26\u6a21\u677f\uff09\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u4ec0\u4e48\u662fSEO\u7ade\u4e89\u5206\u6790\uff1f<\/strong><br> \u57fa\u672c\u4e0a\u662f\u5728\u501f\u9274\u7ade\u4e89\u5bf9\u624b\u7684\u6d41\u91cf\u3002 \u5bf9\u4e8eSEO\u4ece\u4e1a\u8005\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u79cd\u975e\u5e38\u6709\u4ef7\u503c\u7684\u7b56\u7565\uff0c\u53ef\u4ee5\u4e3a\u60a8\u7684\u7f51\u7ad9\u8d62\u5f97\u66f4\u591a\u7684\u8bbf\u95ee\u91cf\u548c\u6392\u540d\u3002<\/p>\n\n\n\n<p>\u7ade\u4e89\u5206\u6790\u76f8\u6bd4\u5176\u4ed6\u7814\u7a76\u7684\u65b9\u6cd5\u6e20\u9053\uff0c\u6709\u5b83\u72ec\u7279\u7684\u4ef7\u503c\uff0c\u53ef\u4ee5\u9ad8\u5ea6\u51c6\u786e\u5730\u63ed\u793a\u6838\u5fc3\u56e0\u7d20\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n<p>\u5b9a\u4f4d\u54ea\u4e9b\u5173\u952e\u5b57\uff0c<br> \u8981\u521b\u5efa\u4ec0\u4e48\u5185\u5bb9\uff0c<br> \u5982\u4f55\u4f18\u5316\u8be5\u5185\u5bb9\uff0c<br> \u5728\u54ea\u91cc\u83b7\u5f97\u94fe\u63a5\uff1f<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u8fdb\u884cSEO\u7ade\u54c1\u5206\u6790<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>\u9664\u4e86\u901a\u8fc7\u5173\u952e\u5b57\u5de5\u5177\u6216\u94fe\u63a5\u5de5\u5177\u4e2d\u8fdb\u884c\u7814\u7a76\uff0c\u8fd8\u53ef\u4ee5\u901a\u8fc7\u7ade\u4e89\u5206\u6790\u6765\u4e86\u89e3\u5bf9\u7ade\u4e89\u5bf9\u624b\u771f\u6b63\u6709\u6548\u7684\u65b9\u6cd5\uff0c\u5e76\u501f\u9274\u548c\u53c2\u8003\u8fd9\u4e9b\u7b56\u7565\u3002<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/d1avok0lzls2w.cloudfront.net\/uploads\/blog\/screen-shot-2019-10-14-at-3-111600.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p> \u8fd9\u901a\u5e38\u6bd4\u4f20\u7edf\u7684\u7814\u7a76\u65b9\u6cd5\u8981\u597d\u5f97\u591a\uff0c\u56e0\u4e3a\u60a8\u53ef\u4ee5\u901a\u8fc7\u5206\u6790\u4ed6\u4eba\u7684\u5b9e\u9645\u5de5\u4f5c\u7b56\u7565\uff0c\u6765\u5e94\u7528\u5230\u81ea\u5df1\u7684SEO\u5de5\u4f5c\u4e4b\u4e2d\u3002 <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.  \u786e\u5b9a\u6700\u6838\u5fc3\u7ade\u4e89\u5bf9\u624b <\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/d1avok0lzls2w.cloudfront.net\/uploads\/blog\/screen-shot-2019-10-14-at-3-149229.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p> \u8fd9\u542c\u8d77\u6765\u5f88\u7b80\u5355\u3002 \u60a8\u53ef\u80fd\u8ba4\u4e3a\u81ea\u5df1\u77e5\u9053\u7ade\u4e89\u5bf9\u624b\u662f\u8c01\uff0c\u56e0\u4e3a\u60a8\u5728Google\u4e2d\u8f93\u5165\u4e86\u5173\u952e\u5b57\uff0c\u7136\u540e\u770b\u5230\u4e86\u8c01\u5728\u60a8\u60f3\u8981\u4e89\u593a\u7684\u5173\u952e\u5b57\u4e2d\u6392\u540d\u9760\u524d\uff0c\u8fd9\u4e9b\u7f51\u7ad9\u4e0d\u5c31\u662f\u76f4\u63a5\u7684\u7ade\u4e89\u5bf9\u624b\u5417\uff1f \u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u8fd9\u786e\u5b9e\u6709\u6548\u3002 <\/p>\n\n\n\n<p> \u53e6\u4e00\u79cd\u65b9\u6cd5\u662f\u901a\u8fc7\u67e5\u770b\u5df2\u6709\u6392\u540d\u7684\u7ed3\u679c\uff0c\u6311\u6218\u662f\u60a8\u5bf9\u5173\u952e\u5b57\u7684\u6392\u540d\u53ef\u80fd\u6bd4\u60a8\u8ba4\u4e3a\u7684\u8981\u591a\u5f97\u591a\u3002 <\/p>\n\n\n\n<p> \u4f8b\u5982\uff0c\u6570\u5341\u4e07\u751a\u81f3\u53ef\u80fd\u6570\u767e\u4e07\u4e2a\u5173\u952e\u5b57\u7684\u7ed3\u679c\u91cc\u9762\u90fd\u6709Moz\u7684\u6392\u540d\uff0c\u6211\u4eec\u5e0c\u671b\u5927\u89c4\u6a21\u5730\u4e86\u89e3\u6240\u6709\u8fd9\u4e9b\u4e0d\u540c\u67e5\u8be2\u7684\u6392\u540d\u4e2d\uff0c \u8c01\u662f\u7ade\u4e89\u5bf9\u624b\u3002 \u624b\u52a8\u68c0\u7d22\u7684\u8bdd\u5f88\u96be\u505a\u5230\u8fd9\u4e00\u70b9\u3002 <\/p>\n\n\n\n<p> \u5e78\u8fd0\u7684\u662f\uff0c\u8fd9\u91cc\u6709\u5f88\u591aSEO\u5de5\u5177-Ahrefs\uff0cSEMrush-\u7b49\u5de5\u5177\u90fd\u53ef\u4ee5\u5c55\u793a\u6570\u5343\u4e2aSERP\u4e2d\u6392\u540d\u7684\u6240\u6709\u5173\u952e\u5b57\uff0c\u7136\u540e\u4f7f\u7528\u9ad8\u7ea7\u6307\u6807\u8ba1\u7b97\u51fa\u771f\u6b63\u7684\u7ade\u4e89\u5bf9\u624b\u3002 <br><\/p>\n\n\n\n<p>Moz\u4e5f\u6709\u7c7b\u4f3c\u7684\u5de5\u5177\uff0c\u800c\u4e14\u662f\u514d\u8d39\u7684\u54e6 <a href=\"https:\/\/moz.com\/domain-analysis\">omain Analysis<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/moz.com\/domain-analysis\"><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/intro-seo-competitive-analysis\/5da4fea3256e31.95957294.gif\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p> \u60a8\u53ea\u9700\u8f93\u5165\u60a8\u7684\u57df\u540d\uff0c\u6211\u4eec\u5c31\u4f1a\u6d4f\u89c8\u60a8\u7684\u7f51\u7ad9\u5728\u6570\u636e\u5e93\u4e2d\u6392\u540d\u7684\u6240\u6709\u5173\u952e\u5b57\uff0c\u6211\u4eec\u4f1a\u67e5\u770b\u6240\u6709\u7ade\u4e89\u5bf9\u624b\uff0c\u6211\u4eec\u4f1a\u4f7f\u7528\u4e00\u4e9b\u9ad8\u7ea7\u7684\u5206\u6790\u65b9\u6cd5\uff0c\u7136\u540e\u5c06\u5176\u5339\u914d\uff0c\u5e76\u544a\u8bc9\u60a8\u60a8\u771f\u6b63\u7684\u7ade\u4e89\u5bf9\u624b\u662f\u8c01 \u3002 \u4e00\u65e6\u77e5\u9053\u4e86\u771f\u6b63\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u5c31\u53ef\u4ee5\u7ee7\u7eed\u8fdb\u884c\u4e0b\u4e00\u6b65\u5206\u6790\u3002 <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.  \u6267\u884c\u5173\u952e\u5b57\u5dee\u8ddd\u5206\u6790 <\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/d1avok0lzls2w.cloudfront.net\/uploads\/blog\/screen-shot-2019-10-14-at-3-156284.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p> \u5927\u591a\u6570\u4eba\u8fdb\u884cSEO\u7ade\u4e89\u5206\u6790\u7684\u7b2c\u4e00\u6b65\u662f\u786e\u5b9a\u5173\u952e\u5b57\u5dee\u8ddd\u3002 \u60f3\u8d77\u6765\u5f53\u6211\u521a\u63a5\u89e6SEO\u65f6\uff0c\u5f88\u957f\u4e00\u6bb5\u65f6\u95f4\uff0c\u6211\u5728\u542c\u5230\u4e86\u201c\u5173\u952e\u8bcd\u5dee\u8ddd\u201d\u8fd9\u4e2a\u8bcd\u7684\u65f6\u5019\uff0c\u8fd8\u771f\u7684\u4e0d\u77e5\u9053\u5b83\u7684\u610f\u601d\u3002 \u5b9e\u9645\u4e0a\u975e\u5e38\u7b80\u5355\u3002 <\/p>\n\n\n\n<p> \u53ea\u8981\u7ade\u4e89\u5bf9\u624b\u6709\u7684\u5173\u952e\u5b57\u6392\u540d\uff0c\u800c\u6211\u6ca1\u6709\uff0c\u8fd9\u5c31\u662f\u5dee\u8ddd\u3002 \u6211\u4eec\u7684\u60f3\u6cd5\u662f\uff0c\u5982\u679c\u5173\u952e\u5b57\u5f88\u6709\u4ef7\u503c\u6216\u641c\u7d22\u91cf\u5927\uff0c\u6211\u4eec\u5e0c\u671b\u7f29\u5c0f\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684\u5dee\u8ddd\u3002 \u5176\u5b9e\u64cd\u4f5c\u8d77\u6765\u4e5f\u4e0d\u590d\u6742 \u60a8\u53ef\u4ee5\u4f7f\u7528\u9ad8\u7ea7\u5173\u952e\u5b57\u5de5\u5177\u67e5\u770b\u4e3a\u60a8\u6392\u540d\u7684\u6240\u6709\u5173\u952e\u5b57\uff0c\u7136\u540e\u5217\u51fa\u7ade\u4e89\u5bf9\u624b\u4e3a\u5176\u6392\u540d\u7684\u6240\u6709\u5173\u952e\u5b57\uff0c\u7136\u540e\u5728Excel\u4e2d\u5408\u5e76\u8fd9\u4e9b\u5217\u8868\u3002<\/p>\n\n\n\n<p>Fortunately, again, major SEO tools, such as Moz, can do this at scale for you within seconds. If you go to&nbsp;<a href=\"https:\/\/moz.com\/explorer\">Moz Keyword Explorer<\/a>, you simply enter your domain, enter your top competitor&#8217;s domain that we found in this first step, and it will list all the keywords that your competitors rank for that you don&#8217;t rank for.&nbsp;<\/p>\n\n\n\n<p> \u4f18\u79c0\u7684\u662f\uff0c\u4e00\u4e9bSEO\u5de5\u5177\uff08\u4f8b\u5982Moz\uff09\u53ef\u4ee5\u5728\u51e0\u79d2\u949f\u5185\u5927\u89c4\u6a21\u5206\u6790\u6570\u636e\u3002 \u4ee5Moz keyword Explorer\u4e3a\u4f8b\uff0c\u5219\u53ea\u9700\u8f93\u5165\u60a8\u7684\u57df\uff0c\u8f93\u5165\u6211\u4eec\u5728\u7b2c\u4e00\u6b65\u4e2d\u627e\u5230\u7684\u9876\u7ea7\u7ade\u4e89\u5bf9\u624b\u7684\u57df\uff0c\u5b83\u5c06\u5217\u51fa\u7ade\u4e89\u5bf9\u624b\u672a\u4e3a\u5176\u6392\u540d\u7684\u6240\u6709\u5173\u952e\u5b57\u3002 <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/moz.com\/explorer\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/intro-seo-competitive-analysis\/5da6522f40cf64.55241574.gif\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p> \u7136\u540e\uff0c\u60a8\u53ef\u4ee5\u5c06\u5176\u653e\u5165\u7535\u5b50\u8868\u683c\u4e2d\uff0c\u5e76\u627e\u5230\u70ed\u641c\u5173\u952e\u5b57\u6216\u4e0e\u60a8\u7684\u4e1a\u52a1\u76f8\u5173\u4e14\u6709\u4ef7\u503c\u7684\u5173\u952e\u5b57 .<\/p>\n\n\n\n<p> \u8fd9\u4e00\u70b9\u5f88\u91cd\u8981\u3002 \u60a8\u4e0d\u53ea\u662f\u60f3\u968f\u4fbf\u627e\u4e00\u4e2a\u7ade\u4e89\u5bf9\u624b\u6709\u6392\u540d\u7684\u5173\u952e\u5b57\u3002 \u9700\u8981\u627e\u5230\u7684\u662f\u4e0e\u4e1a\u52a1\u76f8\u5173\u7684\u5173\u952e\u5b57\u3002 <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.  \u6267\u884c\u94fe\u63a5\u5dee\u8ddd\u5206\u6790 <\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/d1avok0lzls2w.cloudfront.net\/uploads\/blog\/screen-shot-2019-10-14-at-4-140653.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p> \u8fd9\u662f\u4e00\u4e2a\u975e\u5e38\u76f8\u4f3c\u7684\u6982\u5ff5\uff0c\u56e0\u4e3a\u60a8\u9700\u8981\u94fe\u63a5\u624d\u80fd\u8fdb\u884c\u6392\u540d\u3002 \u4f46\u662f\uff0c\u60a8\u5728\u54ea\u91cc\u627e\u5230\u94fe\u63a5\uff1f \u56e0\u6b64\uff0c\u60a8\u60f3\u95ee\uff1a\u201c\u8c01\u94fe\u63a5\u5230\u6211\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u4f46\u6ca1\u6709\u94fe\u63a5\u5230\u6211\uff1f\u201d <\/p>\n\n\n\n<p> \u8fd9\u91cc\u7684\u7406\u8bba\u662f\uff0c\u5982\u679c\u6709\u4eba\u5728\u76f8\u4f3c\u4e3b\u9898\u4e0a\u7ed9\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u94fe\u63a5\uff0c\u5219\u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u7ed9\u60a8\u94fe\u63a5\uff0c\u56e0\u4e3a\u5185\u5bb9\u7684\u76f8\u5173\u6027\u6bd4\u8f83\u9ad8\u3002 <\/p>\n\n\n\n<p> \u4e00\u4e2a\u9ad8\u7ea7\u6280\u5de7\u662f\u770b\u770b\u4e24\u4e2a\u6216\u591a\u4e2a\u7ade\u4e89\u5bf9\u624b\u3002 \u8fd9\u4e2a\u51fa\u53d1\u70b9\uff0c\u5982\u679c\u67d0\u7f51\u7ad9\u94fe\u63a5\u5230\u591a\u4e2a\u7ade\u54c1 \u4f46\u672a\u94fe\u63a5\u5230\u60a8\uff0c\u5219\u5982\u679c\u60a8\u62e5\u6709\u66f4\u4f18\u8d28\u7684\u5185\u5bb9\uff0c\u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u94fe\u63a5\u5230\u60a8 .<br><\/p>\n\n\n\n<p>\u540c\u6837\uff0cSEO\u5de5\u5177\u53ef\u4ee5\u63d0\u4f9b\u7c7b\u4f3c\u8fd9\u6837\u7684\u529f\u80fd\u3002 \u60a8\u53ef\u4ee5\u5217\u51fa\u81ea\u5df1\u6216\u7ade\u4e89\u5bf9\u624b\u7684\u6240\u6709\u53cd\u5411\u94fe\u63a5\uff0c\u5e76\u5c06\u5b83\u4eec\u7ec4\u5408\u5230\u7535\u5b50\u8868\u683c\u4e2d\u3002 \u4f46\u662f\u8fd9\u4e9b\u5de5\u5177\u8ba9\u6548\u7387\u53d8\u5f97\u66f4\u9ad8<\/p>\n\n\n\n<p> \u5728Moz\u7684\u94fe\u63a5\u8d44\u6e90\u7ba1\u7406\u5668\u4e2d\uff0c\u60a8\u53ea\u9700\u8f93\u5165\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u7136\u540e\u8f93\u5165\u53e6\u4e00\u4e2a\u7ade\u4e89\u5bf9\u624b\uff0c\u60a8\u5c31\u53ef\u4ee5\u627e\u5230\u4e0e\u8fd9\u4e9b\u7ade\u4e89\u5bf9\u624b\u94fe\u63a5\u4f46\u4e0e\u60a8\u94fe\u63a5\u7684\u6240\u6709\u7f51\u7ad9\u3002 <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/moz.com\/link-explorer\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/intro-seo-competitive-analysis\/5da6522fdf4d49.93889488.gif\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p> \u6211\u559c\u6b22\u4f7f\u7528\u7684\u9ad8\u7ea7\u6280\u5de7\u662f\u5728\u9875\u9762\u7ea7\u522b\u8fdb\u884c\u7684\u3002 \u4e0d\u8981\u5bfb\u627e\u4e0e\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u94fe\u63a5\u7684\u57df\u540d\u3002 \u67e5\u627e\u7279\u5b9a\u9875\u9762\uff0c\u60a8\u53ef\u4ee5\u5728\u94fe\u63a5\u8d44\u6e90\u7ba1\u7406\u5668\u4e2d\u6267\u884c\u6b64\u64cd\u4f5c <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.  \u6267\u884c\u70ed\u95e8\u5185\u5bb9\u5206\u6790 <\/h3>\n\n\n\n<p> \u6240\u4ee5\u6211\u4eec\u4e86\u89e3\u94fe\u63a5\uff0c\u6211\u4eec\u4e86\u89e3\u5173\u952e\u5b57\u3002 \u4f46\u662f\u6211\u4eec\u8981\u521b\u5efa\u4ec0\u4e48\u5185\u5bb9\uff1f <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/d1avok0lzls2w.cloudfront.net\/uploads\/blog\/screen-shot-2019-10-14-at-4-133697.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p> \u70ed\u95e8\u5185\u5bb9\u5206\u6790\uff0c\u6307\u7684\u662f\uff0c\u5bfb\u627e\u80fd\u4e3a\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u5e26\u6765\u5f88\u591a\u6d41\u91cf\u6216\u94fe\u63a5\u7684\u5185\u5bb9\u3002 <br><\/p>\n\n\n\n<p> \u8fd9\u4e2a\u60f3\u6cd5\u662f\uff0c\u5982\u679c\u5176\u4ed6\u4eba\u94fe\u63a5\u5230\u8fd9\u4e9b\u5185\u5bb9\uff0c\u90a3\u4e48\u60a8\u5f88\u6709\u53ef\u80fd\u901a\u8fc7\u521b\u4f5c\u76f8\u4f3c\u4f46\u8d28\u91cf\u66f4\u9ad8\u7684\u5185\u5bb9\u83b7\u53d6\u94fe\u63a5\u3002 \u56e0\u6b64\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u94fe\u63a5\u6d4f\u89c8\u5668\u4e4b\u7c7b\u7684\u5de5\u5177\u3002 \u60a8\u53ef\u4ee5\u6309\u9996\u9875\u6392\u5e8f\uff0c\u7136\u540e\u9009\u62e9\u5177\u6709\u7ade\u4e89\u5bf9\u624b\u7f51\u7ad9\u4e2d\u62e5\u6709\u6700\u591a\u94fe\u63a5\u7684\u5185\u5bb9\u3002 \u7136\u540e\uff0c\u4e0d\u4ec5\u8981\u91cd\u65b0\u521b\u5efa\u5185\u5bb9\uff0c\u8fd8\u8981\u4f7f\u5185\u5bb9\u66f4\u597d\u3002 \u8fd9\u5c31\u662f\u6240\u8c13\u7684\u6469\u5929\u5927\u697c\u6280\u672f\uff0c\u5373\u5bfb\u627e\u6548\u679c\u975e\u5e38\u597d\u7684\u5185\u5bb9\u7136\u540e\u52a0\u4ee5\u6539\u8fdb\u7684\u60f3\u6cd5\u3002 <br><\/p>\n\n\n\n<p> \u7136\u540e\uff0c\u4e00\u65e6\u6709\u4e86\u8fd9\u4e9b\uff0c\u60a8\u5c31\u53ef\u4ee5\u8fd4\u56de\u4e0a\u4e00\u6b65\uff0c\u5e76\u4e0e\u90a3\u4e9b\u94fe\u63a5\u5230\u8be5\u5185\u5bb9\u7684\u4eba\u8054\u7cfb\uff0c\u7136\u540e\u548c\u4ed6\u4eec\u6c9f\u901a\u94fe\u63a5\u4e8b\u5b9c\uff0c\u5411\u4ed6\u4eec\u5c55\u793a\u66f4\u597d\u7684\u5185\u5bb9\u3002 <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p> \u7b80\u800c\u8a00\u4e4b\u5c31\u662f\u8fd9\u6837\u3002 \u5f53\u6211\u4eec\u5c06\u6240\u6709\u8fd9\u4e9b\u653e\u5728\u4e00\u8d77\u65f6\uff0c\u6211\u4eec\u5c31\u6709\u4e00\u4e2a\u975e\u5e38\u6709\u4ef7\u503c\u7684\u8fc7\u7a0b\u3002 \u6211\u4eec\u53ef\u4ee5\u8fd4\u56de\u5230\u5404\u4e2a\u9875\u9762\uff0c\u67e5\u770b\u90a3\u4e9b\u4e3a\u6211\u4eec\u7684\u7ade\u4e89\u5bf9\u624b\u6392\u540d\u7684\u9875\u9762\u3002 \u5b8c\u6210\u6240\u6709\u6b65\u9aa4\u540e\uff0c\u60a8\u5b9e\u9645\u4e0a\u53ef\u4ee5\u5c06\u60a8\u7684\u9875\u9762\u548c\u5173\u952e\u5b57\u5dee\u8ddd\u7684\u5206\u6790\u7ed3\u679c\u76f8\u5339\u914d\uff0c\u7136\u540e\u67e5\u770b\u8fd9\u4e9b\u5173\u952e\u5b57\u7684\u6392\u540d\u3002 <\/p>\n\n\n\n<p> \u6211\u4eec\u6700\u521d\u7684\u5173\u952e\u5b57\u5dee\u5f02\u5206\u6790\u7740\u773c\u4e8e\u57df\uff0c\u4f46\u662f\u73b0\u5728\u6211\u4eec\u53ea\u60f3\u77e5\u9053\u9875\u9762\u7684\u6392\u540d\u3002 \u6211\u4eec\u53ef\u4ee5\u5c06\u5176\u6dfb\u52a0\u5230\u6211\u4eec\u81ea\u5df1\u7684\u9875\u9762\u4e2d\uff0c\u5e76\u4f7f\u9875\u9762\u53d8\u5f97\u66f4\u597d\u3002 \u6211\u4eec\u53ef\u4ee5\u518d\u6b21\u4e0e\u94fe\u63a5\u5230\u6b64\u9875\u9762\u7684\u4eba\u5458\u8054\u7cfb\uff0c\u5411\u4ed6\u4eec\u5c55\u793a\u6211\u4eec\u66f4\u597d\u7684\u5185\u5bb9\uff0c\u8fd9\u5c31\u662f\u8fc7\u7a0b\u3002 <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"> \u65b0\u6307\u5357\u548c\u514d\u8d39\u6a21\u677f <\/h2>\n\n\n\n<p> \u6700\u540e\u591a\u8bf4\u4e00\u53e5\uff0cMoz\u521a\u521a\u53d1\u5e03\u4e86\u6307\u5357\u201c SEO\u7ade\u4e89\u5206\u6790\u5165\u95e8\u201d\u3002 https:\/\/moz.com\/seo-competitor-analysis\uff0c\u91cc\u9762\u6709\u66f4\u8be6\u7ec6\u7684\u64cd\u4f5c\u6b65\u9aa4\uff0c\u4e0d\u59a8\u770b\u4e00\u770b\u5462\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u539f\u6587\u94fe\u63a5\uff1a https:\/\/moz.com\/blog\/intro-seo-competitive-analysis \u826f\u597d\uff0c\u53ef\u9760\u7684\u7ade\u4e89\u5bf9\u624b\u5206\u6790\u53ef\u4ee5\u4e3a\u60a8\u63d0\u4f9b\u73cd\u8d35\u7684\u6d1e\u5bdf\uff0c\u4ee5\u4e86\u89e3\u60a8\u6240\u5728\u884c\u4e1a\u4e2d\u5176\u4ed6\u4eba\u7684\u5de5\u4f5c\uff0c\u4f46\u662f\u505a\u6b63\u786e\u7684\u4e8b\u5e76\u4e0d\u603b\u662f\u90a3\u4e48\u5bb9\u6613\u3002 \u5728\u672c\u5468\u7684SEO\u5468\u4e94\u4e13\u680f\u4e2d\uff0c\u8d5b\u52d2\u65af\uff08Cyrus\uff09\u5f15\u5bfc\u60a8\u5b8c\u6210\u5982\u4f55\u8fdb\u884c\u5168\u9762\u7684\u7ade\u4e89\u5206\u6790\uff0c\u5305\u62ec\uff1a \u5982\u4f55\u8bc6\u522b\u771f\u6b63\u7684\u7ade\u4e89\u5bf9\u624b\u5173\u952e\u5b57\u5dee\u8ddd\u5206\u6790\u94fe\u63a5\u5dee\u8ddd\u5206\u6790\u70ed\u95e8\u5185\u5bb9\u5206\u6790\u53e6\u5916\uff0c\u6587\u7ae0\u8fd8\u5206\u4eab\u4e86\u4e0d\u5c11\u6280\u5de7\u548c\u4f18\u8d28\u5de5\u5177\uff0c\u5e76\u9644\u4e0a\u4e86\u4e00\u4efd\u5173\u4e8eSEO\u7ade\u4e89\u5206\u6790\u7684\u5168\u65b0\u6307\u5357\uff08\u5e26\u6a21\u677f\uff09\u3002 \u4ec0\u4e48\u662fSEO\u7ade\u4e89\u5206\u6790\uff1f \u57fa\u672c\u4e0a\u662f\u5728\u501f\u9274\u7ade\u4e89\u5bf9\u624b\u7684\u6d41\u91cf\u3002 \u5bf9\u4e8eSEO\u4ece\u4e1a\u8005\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u79cd\u975e\u5e38\u6709\u4ef7\u503c\u7684\u7b56\u7565\uff0c\u53ef\u4ee5\u4e3a\u60a8\u7684\u7f51\u7ad9\u8d62\u5f97\u66f4\u591a\u7684\u8bbf\u95ee\u91cf\u548c\u6392\u540d\u3002 \u7ade\u4e89\u5206\u6790\u76f8\u6bd4\u5176\u4ed6\u7814\u7a76\u7684\u65b9\u6cd5\u6e20\u9053\uff0c\u6709\u5b83\u72ec\u7279\u7684\u4ef7\u503c\uff0c\u53ef\u4ee5\u9ad8\u5ea6\u51c6\u786e\u5730\u63ed\u793a\u6838\u5fc3\u56e0\u7d20\uff0c\u4f8b\u5982\uff1a \u5b9a\u4f4d\u54ea\u4e9b\u5173\u952e\u5b57\uff0c \u8981\u521b\u5efa\u4ec0\u4e48\u5185\u5bb9\uff0c \u5982\u4f55\u4f18\u5316\u8be5\u5185\u5bb9\uff0c \u5728\u54ea\u91cc\u83b7\u5f97\u94fe\u63a5\uff1f \u5982\u4f55\u8fdb\u884cSEO\u7ade\u54c1\u5206\u6790 \u9664\u4e86\u901a\u8fc7\u5173\u952e\u5b57\u5de5\u5177\u6216\u94fe\u63a5\u5de5\u5177\u4e2d\u8fdb\u884c\u7814\u7a76\uff0c\u8fd8\u53ef\u4ee5\u901a\u8fc7\u7ade\u4e89\u5206\u6790\u6765\u4e86\u89e3\u5bf9\u7ade\u4e89\u5bf9\u624b\u771f\u6b63\u6709\u6548\u7684\u65b9\u6cd5\uff0c\u5e76\u501f\u9274\u548c\u53c2\u8003\u8fd9\u4e9b\u7b56\u7565\u3002 \u8fd9\u901a\u5e38\u6bd4\u4f20\u7edf\u7684\u7814\u7a76\u65b9\u6cd5\u8981\u597d\u5f97\u591a\uff0c\u56e0\u4e3a\u60a8\u53ef\u4ee5\u901a\u8fc7\u5206\u6790\u4ed6\u4eba\u7684\u5b9e\u9645\u5de5\u4f5c\u7b56\u7565\uff0c\u6765\u5e94\u7528\u5230\u81ea\u5df1\u7684SEO\u5de5\u4f5c\u4e4b\u4e2d\u3002 1. \u786e\u5b9a\u6700\u6838\u5fc3\u7ade\u4e89\u5bf9\u624b \u8fd9\u542c\u8d77\u6765\u5f88\u7b80\u5355\u3002 \u60a8\u53ef\u80fd\u8ba4\u4e3a\u81ea\u5df1\u77e5\u9053\u7ade\u4e89\u5bf9\u624b\u662f\u8c01\uff0c\u56e0\u4e3a\u60a8\u5728Google\u4e2d\u8f93\u5165\u4e86\u5173\u952e\u5b57\uff0c\u7136\u540e\u770b\u5230\u4e86\u8c01\u5728\u60a8\u60f3\u8981\u4e89\u593a\u7684\u5173\u952e\u5b57\u4e2d\u6392\u540d\u9760\u524d\uff0c\u8fd9\u4e9b\u7f51\u7ad9\u4e0d\u5c31\u662f\u76f4\u63a5\u7684\u7ade\u4e89\u5bf9\u624b\u5417\uff1f \u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u8fd9\u786e\u5b9e\u6709\u6548\u3002 \u53e6\u4e00\u79cd\u65b9\u6cd5\u662f\u901a\u8fc7\u67e5\u770b\u5df2\u6709\u6392\u540d\u7684\u7ed3\u679c\uff0c\u6311\u6218\u662f\u60a8\u5bf9\u5173\u952e\u5b57\u7684\u6392\u540d\u53ef\u80fd\u6bd4\u60a8\u8ba4\u4e3a\u7684\u8981\u591a\u5f97\u591a\u3002 \u4f8b\u5982\uff0c\u6570\u5341\u4e07\u751a\u81f3\u53ef\u80fd\u6570\u767e\u4e07\u4e2a\u5173\u952e\u5b57\u7684\u7ed3\u679c\u91cc\u9762\u90fd\u6709Moz\u7684\u6392\u540d\uff0c\u6211\u4eec\u5e0c\u671b\u5927\u89c4\u6a21\u5730\u4e86\u89e3\u6240\u6709\u8fd9\u4e9b\u4e0d\u540c\u67e5\u8be2\u7684\u6392\u540d\u4e2d\uff0c \u8c01\u662f\u7ade\u4e89\u5bf9\u624b\u3002 \u624b\u52a8\u68c0\u7d22\u7684\u8bdd\u5f88\u96be\u505a\u5230\u8fd9\u4e00\u70b9\u3002 \u5e78\u8fd0\u7684\u662f\uff0c\u8fd9\u91cc\u6709\u5f88\u591aSEO\u5de5\u5177-Ahrefs\uff0cSEMrush-\u7b49\u5de5\u5177\u90fd\u53ef\u4ee5\u5c55\u793a\u6570\u5343\u4e2aSERP\u4e2d\u6392\u540d\u7684\u6240\u6709\u5173\u952e\u5b57\uff0c\u7136\u540e\u4f7f\u7528\u9ad8\u7ea7\u6307\u6807\u8ba1\u7b97\u51fa\u771f\u6b63\u7684\u7ade\u4e89\u5bf9\u624b\u3002 Moz\u4e5f\u6709\u7c7b\u4f3c\u7684\u5de5\u5177\uff0c\u800c\u4e14\u662f\u514d\u8d39\u7684\u54e6 omain Analysis. \u60a8\u53ea\u9700\u8f93\u5165\u60a8\u7684\u57df\u540d\uff0c\u6211\u4eec\u5c31\u4f1a\u6d4f\u89c8\u60a8\u7684\u7f51\u7ad9\u5728\u6570\u636e\u5e93\u4e2d\u6392\u540d\u7684\u6240\u6709\u5173\u952e\u5b57\uff0c\u6211\u4eec\u4f1a\u67e5\u770b\u6240\u6709\u7ade\u4e89\u5bf9\u624b\uff0c\u6211\u4eec\u4f1a\u4f7f\u7528\u4e00\u4e9b\u9ad8\u7ea7\u7684\u5206\u6790\u65b9\u6cd5\uff0c\u7136\u540e\u5c06\u5176\u5339\u914d\uff0c\u5e76\u544a\u8bc9\u60a8\u60a8\u771f\u6b63\u7684\u7ade\u4e89\u5bf9\u624b\u662f\u8c01&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-320","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/posts\/320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=320"}],"version-history":[{"count":0,"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/posts\/320\/revisions"}],"wp:attachment":[{"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}