{"id":315,"date":"2019-10-06T18:58:04","date_gmt":"2019-10-06T10:58:04","guid":{"rendered":"http:\/\/www.86i87.com\/?p=315"},"modified":"2019-10-06T18:58:04","modified_gmt":"2019-10-06T10:58:04","slug":"social-listening-%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f%e4%bb%b7%e5%80%bc%e5%9c%a8%e5%93%aa%e9%87%8c%ef%bc%9f%e5%a6%82%e4%bd%95%e6%93%8d%e4%bd%9c","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=315","title":{"rendered":"Social listening: \u662f\u4ec0\u4e48\uff1f\u4ef7\u503c\u5728\u54ea\u91cc\uff1f\u5982\u4f55\u64cd\u4f5c?"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/marketingland.com\/wp-content\/ml-loads\/2019\/09\/1920x1080-800x450.png\" alt=\"\" class=\"wp-image-267343\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u53ee\u549a\uff01 \u6709\u4eba\u521a\u521a\u53d1\u5e03\u4e00\u6761\u63a8\u6587\u79f0\u8d5e\u60a8\u7684\u4ea7\u54c1\u3002 \u5728\u4e16\u754c\u7684\u53e6\u4e00\u7aef\uff0c\u53d1\u8868\u4e86\u4e00\u7bc7\u6709\u5173\u60a8\u516c\u53f8\u7684\u6587\u7ae0\uff0c\u5176\u4e2d\u5305\u62ec2019\u5e74\u6700\u6709\u524d\u9014\u7684\u521d\u521b\u516c\u53f8\u3002 \u5728\u5176\u4ed6\u5730\u65b9\uff0c\u4e00\u4e2aReddit\u7528\u6237\u53d1\u4e86\u6761\u52a8\u6001\uff0c\u62b1\u6028\u60a8\u7684\u5ba2\u6237\u670d\u52a1\u3002 \u5728\u4e00\u5343\u82f1\u91cc\u4e4b\u5916\uff0c\u4e00\u4f4d\u7ade\u4e89\u5bf9\u624b\u53d1\u5e03\u4e86\u6709\u5173\u4ed6\u4eec\u6b63\u5728\u5f00\u53d1\u7684\u65b0\u4ea7\u54c1\u7684\u516c\u544a\u3002 <\/p>\n\n\n\n<p> \u5982\u679c\u60a8\uff08\u4ee5\u53ca\u60a8\u56e2\u961f\u4e2d\u7684\u6bcf\u4e2a\u4eba\uff0c\u4ece\u793e\u4ea4\u5a92\u4f53\u5230PR\uff0c\u4ece\u4ea7\u54c1\u5230\u5e02\u573a\u8425\u9500\uff09\u90fd\u53ef\u4ee5\u5b9e\u65f6\u8bbf\u95ee\u8be5\u6570\u636e\u4f1a\u600e\u6837\uff1f <\/p>\n\n\n\n<p> \u8fd9\u6b63\u662f\u793e\u4ea4\u8046\u542c\u6240\u505a\u7684\u4e8b\u60c5<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">social media listening\u662f\u4ec0\u4e48?<\/h2>\n\n\n\n<p> \u793e\u4ea4\u8046\u542c\u662f\u5728\u793e\u4ea4\u5a92\u4f53\u548c\u7f51\u7edc\u4e0a\u8ddf\u8e2a\u67d0\u4e9b\u5355\u8bcd\uff0c\u77ed\u8bed\u751a\u81f3\u662f\u66f4\u590d\u6742\u7684\u68c0\u7d22\u8bcd\u7684\u8fc7\u7a0b\uff0c\u7136\u540e\u8fdb\u884c\u6570\u636e\u5206\u6790\u3002 <\/p>\n\n\n\n<p> \u4e00\u4e2a\u5178\u578b\u7684\u5173\u952e\u8bcd\u662f\u54c1\u724c\u540d\uff0c\u4f46\u793e\u4ea4\u5a92\u4f53\u76d1\u63a7\u7684\u53ef\u80fd\u6027\u8fdc\u4e0d\u6b62\u4e8e\u6b64\uff1a\u60a8\u53ef\u4ee5\u76d1\u63a7\u7ade\u4e89\u5bf9\u624b\uff0c\u884c\u4e1a\uff0c\u6d3b\u52a8\u4e3b\u9898\u6807\u7b7e\u7684\u63d0\u53ca\uff0c\u751a\u81f3\u53ef\u4ee5\u641c\u7d22\u5728\u897f\u96c5\u56fe\u5bfb\u627e\u529e\u516c\u7a7a\u95f4\u7684\u4eba\u3002 <\/p>\n\n\n\n<p> \u5c3d\u7ba1\u6709\u793e\u4ea4\u5a92\u4f53\u76d1\u63a7\u7684\u540d\u79f0\uff0c\u4f46\u5b83\u4e0d\u4ec5\u6d89\u53ca\u793e\u4ea4\u5a92\u4f53\uff1a\u8bb8\u591a\u5de5\u5177\u8fd8\u5f00\u4e1a\u76d1\u63a7\u65b0\u95fb\u7f51\u7ad9\uff0c\u535a\u5ba2\uff0c\u8bba\u575b\u548c\u7f51\u7edc\u4e0a\u7684\u5176\u4f59\u5e73\u53f0<\/p>\n\n\n\n<p> \u4f46\u8fd9\u5e76\u4e0d\u662f\u8be5\u6982\u5ff5\u4ee4\u4eba\u56f0\u60d1\u7684\u552f\u4e00\u539f\u56e0\u3002 \u793e\u4ea4\u8046\u542c\u6709\u8bb8\u591a\u4e0d\u540c\u7684\u540d\u79f0\uff1a\u58f0\u91cf\u5206\u6790\uff0c\u793e\u4ea4\u5a92\u4f53\u8861\u91cf\uff0c\u54c1\u724c\u76d1\u63a7\uff0c\u793e\u4ea4\u5a92\u4f53\u60c5\u62a5\u2026\u2026\u4ee5\u53ca\u793e\u4ea4\u5a92\u4f53\u76d1\u63a7\u3002 \u5c3d\u7ba1\u8fd9\u4e9b\u672f\u8bed\u5e76\u4e0d\u5b8c\u5168\u76f8\u540c\uff0c\u4f46\u60a8\u4eca\u5929\u7ecf\u5e38\u4f1a\u770b\u5230\u5b83\u4eec\u4e92\u6362\u4f7f\u7528\u3002 <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">social listening\u7684\u610f\u4e49<\/h2>\n\n\n\n<p> \u793e\u4ea4\u5a92\u4f53\u6536\u542c\u7684\u4ee4\u4eba\u5174\u594b\u7684\u4e8b\u60c5\u662f\uff0c\u5b83\u4f7f\u60a8\u80fd\u591f\u83b7\u5f97\u6709\u5173\u5ba2\u6237\uff0c\u5e02\u573a\u548c\u7ade\u4e89\u7684\u5b9d\u8d35\u89c1\u89e3\uff1a\u5c06\u5176\u89c6\u4e3a\u5bf9\u60a8\u7684\u4e1a\u52a1\u91cd\u8981\u95ee\u9898\u7684\u7b54\u6848\uff0c\u800c\u4e0d\u5fc5\u4eb2\u81ea\u63d0\u51fa\u5b9e\u9645\u95ee\u9898\u3002 <\/p>\n\n\n\n<p> \u60a8\u53ef\u4ee5\u4f7f\u7528\u591a\u79cd\u65b9\u5f0f\u4f7f\u7528\u6b64\u793e\u4ea4\u5a92\u4f53\u6570\u636e\uff1b \u8fd9\u91cc\u5c55\u793a\u4e00\u4e9b\u5e38\u89c1\u7684\u65b9\u5f0f\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u540d\u8a89\u7ba1\u7406.<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/marketingland.com\/wp-content\/ml-loads\/2019\/09\/reputation-management.png\" alt=\"\" class=\"wp-image-267262\"\/><figcaption> A sentiment graph showcasing a reputation crisis. Screenshot from Awario.<\/figcaption><\/figure>\n\n\n\n<p> \u8fd9\u662f\u516c\u53f8\u4f7f\u7528\u793e\u4ea4\u8046\u542c\u7684\u6700\u5e38\u89c1\u539f\u56e0\u4e4b\u4e00\u3002 \u4f01\u4e1a\u4f1a\u76d1\u63a7\u5176\u54c1\u724c\u548c\u4ea7\u54c1\u7684\u66dd\u5149\uff0c\u4ee5\u8ddf\u8e2a\u54c1\u724c\u7684\u5065\u5eb7\u72b6\u51b5\uff0c\u5e76\u5bf9\u7528\u6237\u53d1\u5e03\u5185\u5bb9\u548c\u60c5\u7eea\u7684\u53d8\u5316\u505a\u51fa\u65e9\u671f\u53cd\u5e94\uff0c\u4ee5\u9632\u6b62\u58f0\u8a89\u5371\u673a\u3002 <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u7ade\u54c1\u5206\u6790.<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/marketingland.com\/wp-content\/ml-loads\/2019\/09\/competitor-analysis.png\" alt=\"\" class=\"wp-image-267263\"\/><figcaption> Social media share of voice for the airlines.  Screenshot from the Aviation Industry 2019 report.<\/figcaption><\/figure>\n\n\n\n<p>\u00a0\u793e\u4ea4\u5a92\u4f53\u76d1\u63a7\u5de5\u5177\u4f7f\u60a8\u80fd\u591f\u5728\u793e\u4ea4\u7f51\u7edc\uff0c\u5a92\u4f53\uff0c\u8bba\u575b\u548c\u8ba8\u8bba\u533a\u7b49\u4e0a\u8ddf\u8e2a\u6709\u5173\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u7684\u8a00\u8bba\u3002 <\/p>\n\n\n\n<p> \u8fd9\u79cd\u60c5\u62a5\u5728\u7ade\u4e89\u8005\u5206\u6790\u7684\u6bcf\u4e2a\u6b65\u9aa4\u4e2d\u90fd\u975e\u5e38\u6709\u7528\uff1a\u4ece\u8861\u91cf\u201c\u58f0\u91cf\u4efd\u989d\u201d\u548c\u54c1\u724c\u5065\u5eb7\u6307\u6807\u5230\u5c06\u5176\u4e0e\u60a8\u81ea\u5df1\u7684\u57fa\u51c6\u8fdb\u884c\u6bd4\u8f83\uff0c\u5230\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u7684\u5ba2\u6237\u5bf9\u4ed6\u4eec\u7684\u4ea7\u54c1\u7684\u559c\u7231\u548c\u8ba8\u538c\uff08\u4ee5\u4fbf\u60a8\u53ef\u4ee5\u6539\u5584\u81ea\u5df1\u7684\u4ea7\u54c1\uff09\uff0c \u5bfb\u627e\u4e0e\u4ed6\u4eec\u5408\u4f5c\u7684KOL&#8230;\u53ef\u505a\u7684\u8fd8\u6709\u5f88\u591a\u3002 \u6709\u5173\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u76d1\u63a7\u83b7\u53d6\u7ade\u4e89\u60c5\u62a5\u7684\u66f4\u591a\u65b9\u6cd5\uff0c\u5f3a\u70c8\u5efa\u8bae\u60a8\u4f7f\u7528\u672c\u8be6\u5c3d\u7684\u7ade\u4e89\u5bf9\u624b\u5206\u6790\u6307\u5357\u3002 \uff08https:\/\/buffer.com\/library\/competitor-analysis\uff09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u4ea7\u54c1\u53cd\u9988.<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/marketingland.com\/wp-content\/ml-loads\/2019\/09\/product-feedback-800x351.png\" alt=\"\" class=\"wp-image-267264\"\/><figcaption> The topic cloud for Slack after its logo redesign. Screenshot from Awario.<\/figcaption><\/figure>\n\n\n\n<p> \u901a\u8fc7\u8ddf\u8e2a\u5ba2\u6237\u5728\u7f51\u4e0a\u5bf9\u60a8\u7684\u4ea7\u54c1\u7684\u8bc4\u4ef7\u5e76\u76d1\u89c6\u5173\u952e\u4e3b\u9898\u548c\u60c5\u7eea\uff0c\u60a8\u53ef\u4ee5\u4e86\u89e3\u4ed6\u4eec\u5982\u4f55\u5bf9\u4ea7\u54c1\u53d8\u5316\u505a\u51fa\u53cd\u5e94\uff0c\u5bf9\u4ea7\u54c1\u54ea\u4e9b\u5730\u65b9\u6700\u4e3a\u6ee1\u610f\u4ee5\u53ca\u4ed6\u4eec\u8ba4\u4e3a\u4ea7\u54c1\u7f3a\u5931\u7684\u5185\u5bb9\u3002 <\/p>\n\n\n\n<p> \u4f5c\u4e3a\u9644\u5e26\u7684\u597d\u5904\uff0c\u8fd9\u79cd\u6d88\u8d39\u8005\u6570\u636e\u4e5f\u5c06\u4f7f\u60a8\u4e86\u89e3\u66f4\u591a\u6709\u5173\u53d7\u4f17\u7684\u4fe1\u606f\u3002 \u901a\u8fc7\u66f4\u597d\u5730\u4e86\u89e3\u4ed6\u4eec\u7684\u9700\u6c42\u5e76\u5b66\u4f1a\u8bf4\u4ed6\u4eec\u7684\u8bed\u8a00\uff0c\u60a8\u5c06\u80fd\u591f\u6539\u5584\u5e7f\u544a\u548c\u7f51\u7ad9\u7684\u6587\u6848\u5e76\u63d0\u5347\u60a8\u7684\u6d88\u606f\u4f20\u9012\u80fd\u529b\uff0c\u4ece\u800c\u66f4\u6613\u8ba9\u5ba2\u6237\u4ea7\u751f\u5171\u9e23\u3002 <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u5ba2\u6237\u670d\u52a1.<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/marketingland.com\/wp-content\/ml-loads\/2019\/09\/customer-service-800x551.png\" alt=\"\" class=\"wp-image-267266\"\/><figcaption> Recent tweets mentioning British Airways. Screenshot from Awario.<\/figcaption><\/figure>\n\n\n\n<p>\u6211\u4eec\u6765\u8bf4\u8bf4\u6570\u5b57<\/p>\n\n\n\n<p> \u4e0d\u523030\uff05\u7684\u793e\u4ea4\u5a92\u4f53\u7684\u5185\u5bb9\uff0c\u63d0\u53ca\u54c1\u724c\u65f6\u4f1a@\u54c1\u724c-\u4e5f\u5c31\u662f\u8bf4\uff0c\u5982\u679c\u4e0d\u4f7f\u7528\u793e\u4ea4\u76d1\u542c\u5de5\u5177\uff0c\u60a8\u4f1a\u5ffd\u756570\uff05\u7684\u6709\u5173\u60a8\u7684\u4e1a\u52a1\u7684\u5bf9\u8bdd\u3002 \u9274\u4e8e60\uff05\u7684\u6d88\u8d39\u8005\u5e0c\u671b\u54c1\u724c\u5728\u4e00\u4e2a\u5c0f\u65f6\u5185\u505a\u51fa\u54cd\u5e94\uff0c\u800c68\uff05\u7684\u6d88\u8d39\u8005\u7531\u4e8e\u5176\u4f4e\u6548\u7684\uff08\u6216\u4e0d\u5b58\u5728\u7684\uff09\u5ba2\u6237\u670d\u52a1\u800c\u79bb\u5f00\u516c\u53f8\uff0c\u56e0\u6b64\uff0c\u4e0d\u54cd\u5e94\u8fd9\u4e9b\u5bf9\u8bdd\u4f1a\u7ed9\u60a8\u7684\u4f01\u4e1a\u9020\u6210\u5b9e\u9645\u635f\u5931\u3002 <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u751f\u6210\u7559\u8d44.<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/marketingland.com\/wp-content\/ml-loads\/2019\/09\/lead-generation-1-800x426.png\" alt=\"\" class=\"wp-image-267267\"\/><figcaption> Social media leads for smartwatch manufacturers. Screenshot from Awario.<\/figcaption><\/figure>\n\n\n\n<p> \u867d\u7136\u7ebf\u7d22\u751f\u6210\u5e76\u4e0d\u662f\u5927\u591a\u6570\u793e\u4ea4\u8046\u542c\u5e94\u7528\u7a0b\u5e8f\u7684\u4e3b\u8981\u529f\u80fd\uff0c\u4f46\u5176\u4e2d\u4e00\u4e9b\u63d0\u4f9b\u4e86\u793e\u4ea4\u9500\u552e\u9644\u52a0\u7ec4\u4ef6\uff0c\u53ef\u8ba9\u60a8\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u627e\u5230\u6f5c\u5728\u5ba2\u6237\u3002 \u5e03\u5c14\u641c\u7d22\u662f\u4e00\u79cd\u641c\u7d22\u6f5c\u5728\u5ba2\u6237\u7684\u975e\u5e38\u7075\u6d3b\u7684\u65b9\u6cd5\uff1a\u8fd9\u662f\u4e00\u79cd\u641c\u7d22\u63d0\u53ca\u7684\u9ad8\u7ea7\u65b9\u6cd5\uff0c\u5b83\u4f7f\u7528\u5e03\u5c14\u903b\u8f91\u6765\u8ba9\u60a8\u9488\u5bf9\u4efb\u4f55\u7528\u4f8b\u521b\u5efa\u590d\u6742\u7684\u67e5\u8be2\u3002 \u5047\u8bbe\u60a8\u662f\u4e00\u5bb6\u4f4d\u4e8e\u7ebd\u7ea6\u5e02\u7684\u4fdd\u9669\u516c\u53f8\uff0c\u5219\u53ef\u80fd\u9700\u8981\u8bbe\u7f6e\u5e03\u5c14\u76d1\u63a7\uff0c\u4ee5\u67e5\u627e\u5373\u5c06\u79fb\u5c45\u7ebd\u7ea6\u7684\u4eba\u5458\uff0c\u4ee5\u4fbf\u60a8\u53ef\u4ee5\u5728\u4ed6\u4eec\u771f\u6b63\u8003\u8651\u4fdd\u9669\u4e4b\u524d\u4e0e\u4ed6\u4eec\u8054\u7cfb\u3002 \uff08\u53ef\u4ee5\u53c2\u8003\u8fd9\u4e2a\u5de5\u5177\uff1ahttps:\/\/awario.com\/boolean\/?utm_source=searchengineland&amp;utm_medium=referral&amp;utm_campaign=social-listening\uff09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. PR.<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/marketingland.com\/wp-content\/ml-loads\/2019\/09\/pr-800x516.png\" alt=\"\" class=\"wp-image-267268\"\/><figcaption> Most influential news articles about KLM. Screenshot from Awario.<\/figcaption><\/figure>\n\n\n\n<p>\n\u793e\u4ea4\u503e\u542c\u53ef\u4ee5\u901a\u8fc7\u591a\u79cd\u65b9\u5f0f\u5e2e\u52a9\u516c\u5173\u56e2\u961f\u3002 \u9996\u5148\uff0c\u5b83\u4f7f\u60a8\u53ef\u4ee5\u76d1\u89c6\u4f55\u65f6\u53d1\u5e03\u65b0\u95fb\u7a3f\u548c\u63d0\u53ca\u60a8\u516c\u53f8\u7684\u6587\u7ae0\u3002 \u5176\u6b21\uff0c\u516c\u5173\u4e13\u4e1a\u4eba\u58eb\u53ef\u4ee5\u5728\u5728\u7ebf\u5a92\u4f53\u4e0a\u8ddf\u8e2a\u7ade\u4e89\u5bf9\u624b\u548c\u884c\u4e1a\u5173\u952e\u8bcd\u7684\u63d0\u53ca\uff0c\u4ee5\u627e\u5230\u65b0\u7684\u5e73\u53f0\u6765\u83b7\u5f97\u62a5\u9053\u5e76\u4e0e\u8bb0\u8005\u5408\u4f5c\u3002\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. \u610f\u89c1\u9886\u8896\u8425\u9500.<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/marketingland.com\/wp-content\/ml-loads\/2019\/09\/influencer-marketing-754x600.png\" alt=\"\" class=\"wp-image-267269\"\/><figcaption> Top influencers for Mixpanel. Screenshot from Awario.<\/figcaption><\/figure>\n\n\n\n<p> \u5927\u591a\u6570\u793e\u4ea4\u5a92\u4f53\u76d1\u63a7\u5de5\u5177\u90fd\u4f1a\u5411\u60a8\u663e\u793a\u54c1\u724c\u63d0\u53ca\u7684\u5f71\u54cd\u3002 \u5728\u8fd9\u91cc\uff0c\u60a8\u53ef\u4ee5\u627e\u5230\u6700\u6709\u5f71\u54cd\u529b\u7684\u54c1\u724c\u62e5\u62a4\u8005\u3002 \u5982\u679c\u60a8\u60f3\u5bfb\u627e\u65b0\u7684\u5f71\u54cd\u8005\u4e0e\u4e4b\u5408\u4f5c\uff0c\u60a8\u8981\u505a\u7684\u5c31\u662f\u4e3a\u60a8\u7684\u884c\u4e1a\u521b\u5efa\u793e\u4ea4\u503e\u542c\u76d1\u63a7\uff0c\u5e76\u67e5\u770b\u60a8\u7684\u5782\u76f4\u884c\u4e1a\u4e2d\u6700\u5177\u5f71\u54cd\u529b\u7684\u4eba\u662f\u8c01\u3002 \u6700\u540e\uff0c\u8bf7\u52a1\u5fc5\u6ce8\u610f\u7ade\u4e89\u5bf9\u624b\u7684\u5f71\u54cd\u8005-\u4ed6\u4eec\u53ef\u80fd\u4e5f\u5f88\u9002\u5408\u60a8\u7684\u54c1\u724c\u3002 <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. \u5206\u6790\u8c03\u7814<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/marketingland.com\/wp-content\/ml-loads\/2019\/09\/research-748x600.png\" alt=\"\" class=\"wp-image-267270\"\/><figcaption> Analytics for mentions of Brexit over the last month. Screenshot from Awario.<\/figcaption><\/figure>\n\n\n\n<p> \u793e\u4ea4\u8046\u542c\u4e0d\u4ec5\u4ec5\u9488\u5bf9\u54c1\u724c\uff0c\u8fd8\u53ef\u4ee5\u8ba9\u60a8\u76d1\u63a7\u4eba\u4eec\u5bf9\u65f6\u4e8b\u70ed\u70b9\u7684\u8bc4\u4ef7\u3002 \u65e0\u8bba\u60a8\u662f\u5199\u6709\u5173\u82f1\u56fd\u9000\u6b27\u7684\u6587\u7ae0\u7684\u8bb0\u8005\uff0c\u8fd8\u662f\u60f3\u8bc4\u4f30\u56f4\u7ed5\u67d0\u793e\u4f1a\u4e8b\u4e1a\u58f0\u91cf\u7684\u6148\u5584\u673a\u6784\uff0c\u8fd8\u662f\u60f3\u521b\u4e1a\u548c\u8fdb\u884c\u5e02\u573a\u7814\u7a76\u7684\u4f01\u4e1a\u5bb6\uff0c\u793e\u4ea4\u503e\u542c\u8f6f\u4ef6\u90fd\u53ef\u4ee5\u63d0\u4f9b\u5e2e\u52a9\u3002 <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3  \u6700\u597d\u7684\u793e\u4ea4\u5a92\u4f53\u6536\u542c\u5de5\u5177 <\/h2>\n\n\n\n<p> \u65e2\u7136\u6211\u4eec\u5df2\u7ecf\u6e05\u695a\u4e86\u793e\u4ea4\u5a92\u4f53\u76d1\u63a7\u7684\u597d\u5904\uff0c\u90a3\u4e48\u8ba9\u6211\u4eec\u6765\u770b\u770b\u6700\u9002\u5408\u793e\u4ea4\u6536\u542c\u7684\u5e94\u7528\u662f\u4ec0\u4e48\u3002 \u8fd9\u662f\u9488\u5bf9\u4e0d\u540c\u9884\u7b97\u5c42\u7ea7\u548c\u516c\u53f8\u4f53\u91cf\u7684\u524d\u4e09\u540dAPP\u3002 <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Awario<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/marketingland.com\/wp-content\/ml-loads\/2019\/09\/awario-800x519.png\" alt=\"\" class=\"wp-image-267271\"\/><\/figure>\n\n\n\n<p> Awario\u662f\u529f\u80fd\u5f3a\u5927\u7684\u793e\u4ea4\u503e\u542c\u548c\u5206\u6790\u5de5\u5177\u3002 \u51ed\u501f\u5b9e\u65f6\u641c\u7d22\uff0c\u5e03\u5c14\u641c\u7d22\u6a21\u5f0f\u548c\u5e7f\u6cdb\u7684\u5206\u6790\u529f\u80fd\uff0c\u5b83\u662f\u4efb\u4f55\u89c4\u6a21\u7684\u516c\u53f8\u6700\u53d7\u6b22\u8fce\u7684\u9009\u62e9\u4e4b\u4e00\u3002 <\/p>\n\n\n\n<p> Awario\u4e3a\u60a8\u5e26\u6765\u6700\u5927\u7684\u4ef7\u503c\u3002 \u6709\u4e86\u5b83\uff0c\u60a8\u5c06\u4ee51\u7f8e\u5143\u7684\u4ef7\u683c\u83b7\u5f971000\u6b21\u63d0\u53ca-\u4e0e\u7c7b\u4f3c\u5de5\u5177\u76f8\u6bd4\uff0c\u8fd9\u662f\u4e00\u4e2a\u4e86\u4e0d\u8d77\u7684\u62a5\u4ef7\u3002 <\/p>\n\n\n\n<p> \u4e3b\u8981\u529f\u80fd\uff1a\u5e03\u5c14\u641c\u7d22\uff0c\u60c5\u611f\u5206\u6790\uff0c\u4e3b\u9898\u4e91\uff0c\u5b9e\u65f6\u641c\u7d22\u3002 <\/p>\n\n\n\n<p> \u652f\u6301\u7684\u5e73\u53f0\uff1aFacebook\uff0cInstagram\uff0cTwitter\uff0cYouTube\uff0cReddit\uff0c\u65b0\u95fb\u548c\u535a\u5ba2\uff0c\u7f51\u7edc\u3002 <\/p>\n\n\n\n<p> \u514d\u8d39\u8bd5\u7528\uff1a\u5728\u6b64\u5904\u6ce8\u518c\u5373\u53ef\u514d\u8d39\u8bd5\u7528Awario 7\u5929\u3002 <\/p>\n\n\n\n<p> \u5b9a\u4ef7\uff1aStarter\u8ba1\u5212\u7684\u8d77\u4ef7\u4e3a29\u7f8e\u5143\/\u6708\uff0c\u5176\u4e2d\u5305\u542b3\u4e2a\u8981\u76d1\u89c6\u7684\u4e3b\u9898\u548c30,000\u4e2a\u63d0\u53ca\/\u6708\u3002 \u4e13\u4e1a\u7248\u8ba1\u5212\uff08$ 89 \/\u6708\uff09\u5305\u62ec15\u4e2a\u4e3b\u9898\u548c150,000\u4e2a\u63d0\u53ca\u3002 Enterprise\u7684\u4ef7\u683c\u4e3a299\u7f8e\u5143\/\u6708\uff0c\u5176\u4e2d\u5305\u542b50\u4e2a\u4e3b\u9898\u548c500,000\u4e2a\u63d0\u53ca\u3002 \u5982\u679c\u60a8\u9009\u62e9\u4f7f\u7528\u5e74\u5ea6\u9009\u9879\uff0c\u5219\u5c06\u514d\u8d39\u83b7\u5f972\u4e2a\u6708\u7684\u670d\u52a1\u3002 <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Tweetdeck<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/marketingland.com\/wp-content\/ml-loads\/2019\/09\/tweetdeck-800x445.png\" alt=\"\" class=\"wp-image-267272\"\/><\/figure>\n\n\n\n<p> TweetDeck\u662f\u4e00\u79cd\u65b9\u4fbf\uff08\u514d\u8d39\uff09\u7684\u5de5\u5177\uff0c\u53ef\u4ee5\u7ba1\u7406\u60a8\u7684\u54c1\u724c\u5728Twitter\u4e0a\u7684\u5b58\u5728\u3002 \u5b83\u4f7f\u60a8\u53ef\u4ee5\u5b89\u6392\u63a8\u6587\uff0c\u7ba1\u7406\u591a\u4e2aTwitter\u5e10\u6237\uff0c\u56de\u590dDM\u5e76\u76d1\u89c6\u5e73\u53f0\u4e0a\u6240\u6709\u5185\u5bb9\u7684\u63d0\u53ca-\u6240\u6709\u8fd9\u4e9b\u90fd\u5728\u4e00\u4e2a\u975e\u5e38\u7528\u6237\u53cb\u597d\u7684\u53ef\u81ea\u5b9a\u4e49\u4eea\u8868\u677f\u4e2d\u8fdb\u884c\u3002 <\/p>\n\n\n\n<p> \u5bf9\u4e8e\u793e\u4ea4\u5a92\u4f53\u76d1\u63a7\uff0cTweetDeck\u63d0\u4f9b\u4e86\u51e0\u79cd\u5f3a\u5927\u7684\u65b9\u5f0f\u6765\u5728Twitter\u4e0a\u641c\u7d22\u63d0\u53ca\u5185\u5bb9\uff0c\u5e76\u63d0\u4f9b\u5404\u79cd\u8fc7\u6ee4\u5668\u4f9b\u60a8\u4f7f\u7528\u3002 \u7136\u540e\uff0c\u60a8\u53ef\u4ee5\u5728\u4e0d\u79bb\u5f00\u5e94\u7528\u7a0b\u5e8f\u7684\u60c5\u51b5\u4e0b\u4f7f\u7528\u8fd9\u4e9b\u63a8\u6587\u3002 <\/p>\n\n\n\n<p> TweetDeck\u4e3b\u8981\u7528\u4e8e\u5373\u65f6\u4e92\u52a8-\u8be5\u5de5\u5177\u4e0d\u63d0\u4f9b\u4efb\u4f55\u7c7b\u578b\u7684\u5206\u6790 .<\/p>\n\n\n\n<p> \u4e3b\u8981\u529f\u80fd\uff1a\u53cb\u597d\u7684\u5e03\u5c40\uff0c\u5b89\u6392\u63a8\u6587\u529f\u80fd\uff0c\u5f3a\u5927\u7684\u641c\u7d22\u8fc7\u6ee4\u5668\u3002 <\/p>\n\n\n\n<p> \u652f\u6301\u7684\u5e73\u53f0\uff1aTwitter\u3002 <\/p>\n\n\n\n<p> \u514d\u8d39\u8bd5\u7528\uff1a\u4e0d\u9002\u7528 <\/p>\n\n\n\n<p> \u5b9a\u4ef7\uff1a\u514d\u8d39\u3002 <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Brandwatch<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/marketingland.com\/wp-content\/ml-loads\/2019\/09\/brandwatch-800x375.png\" alt=\"\" class=\"wp-image-267273\"\/><\/figure>\n\n\n\n<p> Brandwatch\u662f\u4e00\u4e2a\u975e\u5e38\u5f3a\u5927\u7684\u793e\u4ea4\u5a92\u4f53\u60c5\u62a5\u5de5\u5177\u3002 \u5b83\u4e0d\u4ec5\u53ef\u4ee5\u8ba9\u60a8\u76d1\u63a7\u793e\u4ea4\u7f51\u7edc\u4e0a\u7684\u54c1\u724c\u63d0\u53ca\u60c5\u51b5\uff1a\u8be5\u5de5\u5177\u8fd8\u5177\u6709\u56fe\u50cf\u8bc6\u522b\uff0cAPI\u8bbf\u95ee\u548c\u53ef\u81ea\u5b9a\u4e49\u7684\u4eea\u8868\u677f\uff0c\u8fd9\u4e9b\u4eea\u8868\u677f\u51e0\u4e4e\u6db5\u76d6\u4e86\u60a8\u53ef\u4ee5\u60f3\u5230\u7684\u6240\u6709\u793e\u4ea4\u8046\u542c\u6307\u6807\u3002 <\/p>\n\n\n\n<p> Brandwatch\u7684\u53e6\u4e00\u9879\u4ea7\u54c1Vizia\u63d0\u4f9b\u4e86\u4e00\u79cd\u53ef\u89c6\u5316\u793e\u4ea4\u6536\u542c\u6570\u636e\u7684\u65b9\u6cd5\uff0c\u751a\u81f3\u53ef\u4ee5\u5c06\u5176\u4e0e\u6765\u81ea\u5305\u62ecGoogle Analytics\uff08\u5206\u6790\uff09\u5728\u5185\u7684\u8bb8\u591a\u5176\u4ed6\u6765\u6e90\u7684\u89c1\u89e3\u76f8\u7ed3\u5408\u3002 <\/p>\n\n\n\n<p> \u4e3b\u8981\u529f\u80fd\uff1a\u5f3a\u5927\u7684\u5206\u6790\u529f\u80fd\uff0c\u53ef\u5bfc\u51fa\u7684\u53ef\u89c6\u5316\u6548\u679c\uff0c\u56fe\u50cf\u8bc6\u522b\u3002 <\/p>\n\n\n\n<p> \u652f\u6301\u7684\u5e73\u53f0\uff1aFacebook\uff0cTwitter\uff0cInstagram\uff0cYouTube\uff0cPinterest\uff0c\u65b0\u6d6a\u5fae\u535a\uff0cVK\uff0cQQ\uff0c\u65b0\u95fb\u548c\u535a\u5ba2\uff0c\u7f51\u7edc\u3002 <\/p>\n\n\n\n<p>  \u514d\u8d39\u8bd5\u7528\uff1a\u4e0d\u9002\u7528  <\/p>\n\n\n\n<p> \u5b9a\u4ef7\uff1aBrandwatch\u662f\u4f01\u4e1a\u7ea7\u5de5\u5177\u3002 \u4ed6\u4eec\u6700\u5b9e\u60e0\u7684\u4e13\u4e1a\u7248\u8ba1\u5212\u4ee5\u6bcf\u6708800\u7f8e\u5143\u7684\u4ef7\u683c\u63d0\u4f9b\uff0c\u6bcf\u6708\u63d0\u53ca10,000\u6b21\u3002 \u53ef\u6839\u636e\u8981\u6c42\u63d0\u4f9b\u5b9a\u5236\u8ba1\u5212\u3002 <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5c0f\u7ed3<\/h2>\n\n\n\n<p>Social  media is an invaluable source of insights and trends in consumer   \u793e\u4ea4\u5a92\u4f53\u662f\u4e86\u89e3\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u8d8b\u52bf\u548c\u8d8b\u52bf\u7684\u5b9d\u8d35\u6765\u6e90\uff0c\u4f46\u8bf7\u8bb0\u4f4f\uff1a\u793e\u4ea4\u8046\u542c\u5e76\u4e0d\u4ee5\u8fd9\u4e9b\u89c1\u89e3\u7ed3\u675f\u3002 \u8fd9\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u5b66\u4e60\u8fc7\u7a0b\uff0c\u5176\u6700\u7ec8\u76ee\u6807\u5e94\u8be5\u662f\u66f4\u597d\u5730\u4e3a\u5ba2\u6237\u670d\u52a1\u3002 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u53ee\u549a\uff01 \u6709\u4eba\u521a\u521a\u53d1\u5e03\u4e00\u6761\u63a8\u6587\u79f0\u8d5e\u60a8\u7684\u4ea7\u54c1\u3002 \u5728\u4e16\u754c\u7684\u53e6\u4e00\u7aef\uff0c\u53d1\u8868\u4e86\u4e00\u7bc7\u6709\u5173\u60a8\u516c\u53f8\u7684\u6587\u7ae0\uff0c\u5176\u4e2d\u5305\u62ec2019\u5e74\u6700\u6709\u524d\u9014\u7684\u521d\u521b\u516c\u53f8\u3002 \u5728\u5176\u4ed6\u5730\u65b9\uff0c\u4e00\u4e2aReddit\u7528\u6237\u53d1\u4e86\u6761\u52a8\u6001\uff0c\u62b1\u6028\u60a8\u7684\u5ba2\u6237\u670d\u52a1\u3002 \u5728\u4e00\u5343\u82f1\u91cc\u4e4b\u5916\uff0c\u4e00\u4f4d\u7ade\u4e89\u5bf9\u624b\u53d1\u5e03\u4e86\u6709\u5173\u4ed6\u4eec\u6b63\u5728\u5f00\u53d1\u7684\u65b0\u4ea7\u54c1\u7684\u516c\u544a\u3002 \u5982\u679c\u60a8\uff08\u4ee5\u53ca\u60a8\u56e2\u961f\u4e2d\u7684\u6bcf\u4e2a\u4eba\uff0c\u4ece\u793e\u4ea4\u5a92\u4f53\u5230PR\uff0c\u4ece\u4ea7\u54c1\u5230\u5e02\u573a\u8425\u9500\uff09\u90fd\u53ef\u4ee5\u5b9e\u65f6\u8bbf\u95ee\u8be5\u6570\u636e\u4f1a\u600e\u6837\uff1f \u8fd9\u6b63\u662f\u793e\u4ea4\u8046\u542c\u6240\u505a\u7684\u4e8b\u60c5 social media listening\u662f\u4ec0\u4e48? \u793e\u4ea4\u8046\u542c\u662f\u5728\u793e\u4ea4\u5a92\u4f53\u548c\u7f51\u7edc\u4e0a\u8ddf\u8e2a\u67d0\u4e9b\u5355\u8bcd\uff0c\u77ed\u8bed\u751a\u81f3\u662f\u66f4\u590d\u6742\u7684\u68c0\u7d22\u8bcd\u7684\u8fc7\u7a0b\uff0c\u7136\u540e\u8fdb\u884c\u6570\u636e\u5206\u6790\u3002 \u4e00\u4e2a\u5178\u578b\u7684\u5173\u952e\u8bcd\u662f\u54c1\u724c\u540d\uff0c\u4f46\u793e\u4ea4\u5a92\u4f53\u76d1\u63a7\u7684\u53ef\u80fd\u6027\u8fdc\u4e0d\u6b62\u4e8e\u6b64\uff1a\u60a8\u53ef\u4ee5\u76d1\u63a7\u7ade\u4e89\u5bf9\u624b\uff0c\u884c\u4e1a\uff0c\u6d3b\u52a8\u4e3b\u9898\u6807\u7b7e\u7684\u63d0\u53ca\uff0c\u751a\u81f3\u53ef\u4ee5\u641c\u7d22\u5728\u897f\u96c5\u56fe\u5bfb\u627e\u529e\u516c\u7a7a\u95f4\u7684\u4eba\u3002 \u5c3d\u7ba1\u6709\u793e\u4ea4\u5a92\u4f53\u76d1\u63a7\u7684\u540d\u79f0\uff0c\u4f46\u5b83\u4e0d\u4ec5\u6d89\u53ca\u793e\u4ea4\u5a92\u4f53\uff1a\u8bb8\u591a\u5de5\u5177\u8fd8\u5f00\u4e1a\u76d1\u63a7\u65b0\u95fb\u7f51\u7ad9\uff0c\u535a\u5ba2\uff0c\u8bba\u575b\u548c\u7f51\u7edc\u4e0a\u7684\u5176\u4f59\u5e73\u53f0 \u4f46\u8fd9\u5e76\u4e0d\u662f\u8be5\u6982\u5ff5\u4ee4\u4eba\u56f0\u60d1\u7684\u552f\u4e00\u539f\u56e0\u3002 \u793e\u4ea4\u8046\u542c\u6709\u8bb8\u591a\u4e0d\u540c\u7684\u540d\u79f0\uff1a\u58f0\u91cf\u5206\u6790\uff0c\u793e\u4ea4\u5a92\u4f53\u8861\u91cf\uff0c\u54c1\u724c\u76d1\u63a7\uff0c\u793e\u4ea4\u5a92\u4f53\u60c5\u62a5\u2026\u2026\u4ee5\u53ca\u793e\u4ea4\u5a92\u4f53\u76d1\u63a7\u3002 \u5c3d\u7ba1\u8fd9\u4e9b\u672f\u8bed\u5e76\u4e0d\u5b8c\u5168\u76f8\u540c\uff0c\u4f46\u60a8\u4eca\u5929\u7ecf\u5e38\u4f1a\u770b\u5230\u5b83\u4eec\u4e92\u6362\u4f7f\u7528\u3002 social listening\u7684\u610f\u4e49 \u793e\u4ea4\u5a92\u4f53\u6536\u542c\u7684\u4ee4\u4eba\u5174\u594b\u7684\u4e8b\u60c5\u662f\uff0c\u5b83\u4f7f\u60a8\u80fd\u591f\u83b7\u5f97\u6709\u5173\u5ba2\u6237\uff0c\u5e02\u573a\u548c\u7ade\u4e89\u7684\u5b9d\u8d35\u89c1\u89e3\uff1a\u5c06\u5176\u89c6\u4e3a\u5bf9\u60a8\u7684\u4e1a\u52a1\u91cd\u8981\u95ee\u9898\u7684\u7b54\u6848\uff0c\u800c\u4e0d\u5fc5\u4eb2\u81ea\u63d0\u51fa\u5b9e\u9645\u95ee\u9898\u3002 \u60a8\u53ef\u4ee5\u4f7f\u7528\u591a\u79cd\u65b9\u5f0f\u4f7f\u7528\u6b64\u793e\u4ea4\u5a92\u4f53\u6570\u636e\uff1b \u8fd9\u91cc\u5c55\u793a\u4e00\u4e9b\u5e38\u89c1\u7684\u65b9\u5f0f\uff1a 1. \u540d\u8a89\u7ba1\u7406. \u8fd9\u662f\u516c\u53f8\u4f7f\u7528\u793e\u4ea4\u8046\u542c\u7684\u6700\u5e38\u89c1\u539f\u56e0\u4e4b\u4e00\u3002 \u4f01\u4e1a\u4f1a\u76d1\u63a7\u5176\u54c1\u724c\u548c\u4ea7\u54c1\u7684\u66dd\u5149\uff0c\u4ee5\u8ddf\u8e2a\u54c1\u724c\u7684\u5065\u5eb7\u72b6\u51b5\uff0c\u5e76\u5bf9\u7528\u6237\u53d1\u5e03\u5185\u5bb9\u548c\u60c5\u7eea\u7684\u53d8\u5316\u505a\u51fa\u65e9\u671f\u53cd\u5e94\uff0c\u4ee5\u9632\u6b62\u58f0\u8a89\u5371\u673a\u3002 2. \u7ade\u54c1\u5206\u6790. \u00a0\u793e\u4ea4\u5a92\u4f53\u76d1\u63a7\u5de5\u5177\u4f7f\u60a8\u80fd\u591f\u5728\u793e\u4ea4\u7f51\u7edc\uff0c\u5a92\u4f53\uff0c\u8bba\u575b\u548c\u8ba8\u8bba\u533a\u7b49\u4e0a\u8ddf\u8e2a\u6709\u5173\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u7684\u8a00\u8bba\u3002 \u8fd9\u79cd\u60c5\u62a5\u5728\u7ade\u4e89\u8005\u5206\u6790\u7684\u6bcf\u4e2a\u6b65\u9aa4\u4e2d\u90fd\u975e\u5e38\u6709\u7528\uff1a\u4ece\u8861\u91cf\u201c\u58f0\u91cf\u4efd\u989d\u201d\u548c\u54c1\u724c\u5065\u5eb7\u6307\u6807\u5230\u5c06\u5176\u4e0e\u60a8\u81ea\u5df1\u7684\u57fa\u51c6\u8fdb\u884c\u6bd4\u8f83\uff0c\u5230\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u7684\u5ba2\u6237\u5bf9\u4ed6\u4eec\u7684\u4ea7\u54c1\u7684\u559c\u7231\u548c\u8ba8\u538c\uff08\u4ee5\u4fbf\u60a8\u53ef\u4ee5\u6539\u5584\u81ea\u5df1\u7684\u4ea7\u54c1\uff09\uff0c \u5bfb\u627e\u4e0e\u4ed6\u4eec\u5408\u4f5c\u7684KOL&#8230;\u53ef\u505a\u7684\u8fd8\u6709\u5f88\u591a\u3002&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-315","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/posts\/315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=315"}],"version-history":[{"count":0,"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/posts\/315\/revisions"}],"wp:attachment":[{"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}