<\/p>\n
\u5728\u5f53\u4eca\u7684\u591a\u6e20\u9053\u6d41\u91cf\u6765\u6e90\u4e2d\uff0c\u8574\u542b\u7740\u5927\u91cf\u5173\u4e8e\u7528\u6237\u5982\u4f55\u4e0e\u7f51\u7ad9\u8fdb\u884c\u4e92\u52a8\u4ee5\u53ca\u8f6c\u5316\uff08\u6216\u975e\u8f6c\u5316\uff09\u9014\u5f84\u7684\u6570\u636e\u3002\u7406\u89e3\u591a\u6e20\u9053\u8425\u9500\u7684\u8868\u73b0\u975e\u5e38\u91cd\u8981\uff0c\u8fd9\u53ef\u4ee5\u901a\u8fc7\u5f52\u56e0\u5efa\u6a21\u6765\u5b9e\u73b0\u3002\u5f52\u56e0\u6307\u7684\u662f\u4e3a\u6700\u7ec8\u8f6c\u5316\u4e2d\u4e0d\u540c\u7684\u6e20\u9053\u6216\u63a5\u89e6\u70b9\u5206\u914d\u6743\u91cd\u3002\u5f52\u56e0\u6a21\u578b\u662f\u4e00\u79cd\u89c4\u5219\u6216\u4e00\u7ec4\u89c4\u5219\uff0c\u7ed9\u5230\u4e0d\u540c\u6e20\u9053\u66f4\u4e3a\u7cbe\u51c6\u7684\u8bc4\u4ef7\u3002<\/p>\n
\u672c\u6587\u5c06\u5206\u6790Golgle AdWords\u548cGoogle Analytics\u7684\u5f52\u56e0\u6a21\u578b\u3002\u4e24\u8005\u4e4b\u95f4\u7684\u4e3b\u8981\u533a\u522b\u5728\u4e8e\uff0cAdWords\u5f52\u56e0\u4ec5\u9650\u4e8eAdwords\u5e73\u53f0\u5185\u53ef\u7528\u7684\u6e20\u9053\uff0c\u800cGoogle Analytics\u53ef\u7528\u4e8e\u6240\u6709\u6d41\u91cf\u6e20\u9053\uff0c\u80fd\u66f4\u5168\u9762\u4e86\u89e3\u6240\u6709\u8425\u9500\u6e20\u9053\u5bf9\u7528\u6237\u8def\u5f84\u7684\u5f71\u54cd\u3002<\/p>\n
\u8fd9\u662f\u5927\u591a\u6570\u5e7f\u544a\u4e3b\u4f7f\u7528\u7684\u6807\u51c6\u6a21\u578b\u3002 \u5b83\u8ba4\u4e3a\u6700\u540e\u4e00\u6b21\u70b9\u51fb\u662f\u5e26\u6765\u8f6c\u5316\u7684\u6839\u672c\u539f\u56e0\u3002 \u8fd9\u79cd\u6a21\u5f0f\u7684\u4e3b\u8981\u95ee\u9898\u662f\uff0c\u76ee\u524d\u7684\u4e92\u8054\u7f51\u73af\u5883\u4e2d\uff0c\u7528\u6237\u53ef\u80fd\u4f1a\u901a\u8fc7\u591a\u4e2a\u63a5\u89e6\u70b9\u4e0e\u54c1\u724c\u8fdb\u884c\u4e92\u52a8\u3002<\/p>\n
\u4f8b\u5982\uff0c\u7528\u6237\u9996\u6b21\u70b9\u51fb\u7684\u662f\u975e\u54c1\u724c\u7684SEM\u5173\u952e\u8bcd\uff0c\u7136\u540e\u70b9\u51fb\u4e86\u518d\u8425\u9500\u5e7f\u544a\uff0c\u6700\u540e\u901a\u8fc7\u54c1\u724c\u5173\u952e\u8bcd\u5b8c\u6210\u4e86\u6700\u7ec8\u8f6c\u6362\u3002 \u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u53ef\u4ee5\u8ba4\u4e3a\u7b2c\u4e00\u4e2a\u975e\u54c1\u724c\u5173\u952e\u5b57\u662f\u5e26\u6765\u8f6c\u5316\u6700\u91cd\u8981\u7684\u4e00\u73af\u3002<\/p>\n
\u4e3a\u786e\u4fdd\u6709\u6548\u7684\u4f18\u5316\uff0c\u5bf9\u8f6c\u5316\u5f71\u54cd\u6700\u5927\u7684\u5173\u952e\u8bcd\u9700\u8981\u83b7\u5f97\u6700\u591a\u7684\u9884\u7b97\uff0c\u3002 \u4f7f\u7528\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u53ef\u80fd\u4f1a\u5bfc\u81f4\u4e0d\u5408\u7406\u7684\u96e8\u4f1e\u5206\u914d\uff0c\u7ed9\u6574\u4e2a\u8f6c\u6362\u8fc7\u7a0b\u4e2d\u5b9e\u9645\u53d1\u6325\u5173\u952e\u4f5c\u7528\u7684\u5173\u952e\u8bcd\u9884\u7b97\u4e0d\u8db3\u3002 \u4e3a\u4e86\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u8fd8\u6709\u5176\u4ed6\u53ef\u7528\u7684\u5f52\u56e0\u6a21\u578b<\/p>\n
<\/p>\n
<\/p>\n
\u8fd9\u4e2a\u6a21\u578b\u628a\u8f6c\u5316\u7684\u6240\u6709\u529f\u52b3\u90fd\u5f52\u529f\u4e8e\u624b\u673a\u8bcd\u70b9\u51fb\u3002 \u7531\u4e8e\u5438\u5f15\u7528\u6237\u7684\u6ce8\u610f\u529b\u8d8a\u6765\u8d8a\u96be\uff0c\u8fd9\u79cd\u6a21\u5f0f\u770b\u8d77\u6765\u8fd8\u4e0d\u9519\uff0c\u56e0\u4e3a\u7528\u6237\u548c\u54c1\u724c\u7684\u9996\u6b21\u4e92\u52a8\u7684\u786e\u5f88\u91cd\u8981\u3002 \u4e0d\u8fc7\uff0c\u4e0e\u6700\u540e\u4e00\u6b21\u70b9\u51fb\u76f8\u4f3c\uff0c\u8fd9\u79cd\u6a21\u578b\u4e5f\u4f1a\u5f71\u54cd\u9884\u7b97\u7684\u5408\u7406\u5206\u914d\u3002<\/p>\n
<\/p>\n
\u7ebf\u6027\u5206\u5e03\u5f52\u56e0\u6a21\u578b\u4e3a\u8f6c\u5316\u8def\u5f84\u4e2d\u7684\u6bcf\u4e2a\u63a5\u89e6\u70b9\u5206\u914d\u76f8\u540c\u7684\u6743\u91cd\uff0c\u5047\u8bbe\u670910\u4e2a\u63a5\u89e6\u70b9\uff0c\u5219\u6bcf\u4e2a\u63a5\u89e6\u70b9\u90fd\u5c06\u83b7\u5f9710\uff05\u7684\u6743\u91cd\u5206\u914d\u3002 \u6b64\u6a21\u5f0f\u662f\u591a\u6e20\u9053\u5f52\u56e0\u7684\u7b2c\u4e00\u6b65\uff0c\u53ef\u8ba9\u60a8\u5f00\u59cb\u4f18\u5316\u5ba2\u6237\u7684\u6574\u4e2a\u8def\u5f84\uff0c\u800c\u4e0d\u662f\u5355\u4e2a\u63a5\u89e6\u70b9\u3002<\/p>\n
\u4f46\u8fd9\u79cd\u6a21\u5f0f\u6709\u4e00\u5b9a\u7684\u5c40\u9650\u6027 – \u7279\u522b\u662f\u6bcf\u4e2a\u6e20\u9053\u90fd\u83b7\u5f97\u76f8\u540c\u7684\u4fe1\u7528\uff0c\u6240\u4ee5\u5f88\u96be\u7406\u89e3\u65c5\u7a0b\u4e2d\u54ea\u4e9b\u63a5\u89e6\u70b9\u771f\u7684\u5177\u6709\u6700\u5927\u7684\u5f71\u54cd\u529b\u3002<\/p>\n
<\/p>\n
\u987e\u540d\u601d\u4e49\uff0c\u65f6\u95f4\u8870\u51cf\u6a21\u578b\u4f1a\u7ed9\u79bb\u8f6c\u5316\u66f4\u8fd1\u7684\u63a5\u89e6\u70b9\u6743\u91cd\u66f4\u9ad8\u3002 \u8fd9\u662f\u671d\u7740\u591a\u6e20\u9053\u5f52\u56e0\u8fc8\u51fa\u7684\u53c8\u4e00\u5927\u6b65\u3002 \u5728Google AdWords\u4e2d\uff0c\u5b83\u7684\u5de5\u4f5c\u539f\u7406\u662f\u7ed9\u4e88\u5f52\u56e0\u63a5\u89e6\u70b97\u5929\u7684\u534a\u8870\u671f\uff0c\u8fd9\u610f\u5473\u7740\u516b\u5929\u524d\u7684\u8f6c\u5316\u53ea\u6709\u4e00\u5929\u524d\u8f6c\u5316\u7684\u4e00\u534a\u6743\u91cd\u3002<\/p>\n
\u8be5\u6a21\u578b\u9002\u7528\u4e8e\u5177\u6709\u591a\u4e2a\u63a5\u89e6\u70b9\u548c\u8f83\u77ed\u9500\u552e\u5468\u671f\u7684\u4f01\u4e1a\u3002 \u4f46\u662f\uff0c\u7531\u4e8e\u65f6\u95f4\u8870\u51cf\uff0c\u5b83\u4e0d\u9002\u5408\u8f83\u957f\u7684\u5468\u671f\uff0c\u56e0\u4e3a\u5b83\u4e0d\u80fd\u4e3a\u7b2c\u4e00\u6b21\u63a5\u89e6\u70b9\u5206\u914d\u8db3\u591f\u7684\u6743\u91cd\uff0c\u8fd9\u5bf9\u4e8e\u67d0\u4e00\u4e9b\u5546\u4e1a\u6a21\u5f0f\u6765\u8bf4\u53ef\u80fd\u662f\u6700\u91cd\u8981\u7684\u3002<\/p>\n
<\/p>\n
\u57fa\u4e8e\u4f4d\u7f6e\u7684\u6a21\u578b\u5c0640\uff05\u7684\u6743\u91cd\u5206\u914d\u7ed9\u7b2c\u4e00\u4e2a\u548c\u6700\u540e\u4e00\u4e2a\u63a5\u89e6\u70b9\uff0c\u5e76\u5c06\u5269\u4e0b\u768420\uff05\u5747\u5300\u5206\u914d\u7ed9\u6240\u6709\u5176\u4ed6\u63a5\u89e6\u70b9\u3002 \u4f7f\u7528\u8fd9\u4e2a\u6a21\u578b\u53ef\u4ee5\u8ba9\u4f60\u786e\u4fdd\u6240\u6709\u63a5\u89e6\u70b9\u90fd\u5f97\u5230\u56de\u62a5\uff0c\u4f46\u4e5f\u5f3a\u8c03\u4e86\u7ed9\u7b2c\u4e00\u6b21\u63a5\u89e6\u548c\u6700\u540e\u4e00\u6b21\u63a5\u89e6\u989d\u5916\u7684\u6743\u91cd\u3002<\/p>\n
\u7b2c\u4e00\u4e2a\u63a5\u89e6\u70b9\u5bf9\u4e8e\u5411\u7528\u6237\u4ecb\u7ecd\u54c1\u724c\u5e76\u4ea7\u751f\u6700\u521d\u7684\u5174\u8da3\u81f3\u5173\u91cd\u8981\uff0c\u800c\u6700\u540e\u4e00\u4e2a\u63a5\u89e6\u70b9\u5bf9\u4e8e\u8f6c\u5316\u5b8c\u6210\u81f3\u5173\u91cd\u8981\uff08\u5373\u4f7f\u662f\u54c1\u724c\u5173\u952e\u5b57\uff0c\u4e5f\u9700\u8981\u9632\u6b62\u7ade\u4e89\u5bf9\u624b\u622a\u6d41\u54c1\u724c\u8bcd\uff09\u3002 \u8be5\u5f52\u56e0\u6a21\u578b\u7684\u4e00\u4e2a\u7f3a\u70b9\u662f\uff0c\u4f1a\u8fc7\u5206\u5173\u6ce8\u7b2c\u4e00\u4e2a\u548c\u6700\u540e\u4e00\u4e2a\u63a5\u89e6\u70b9\uff0c\u800c\u4e0d\u4f1a\u8003\u8651\u4efb\u4f55\u4ecb\u4e8e\u4e24\u8005\u4e4b\u95f4\u7684\u4efb\u4f55\u5185\u5bb9\uff0c\u8fd9\u53ef\u80fd\u4e0d\u9002\u5408\u4e1a\u52a1\u76ee\u6807\u548c\u5df2\u6709\u7684\u7b56\u7565\u3002<\/p>\n
<\/p>\n
\u4ee5\u6570\u636e\u4e3a\u4f9d\u636e\u7684\u5f52\u56e0\u662f\u6700\u65b0\u7684\u4e00\u79cd\u6a21\u578b\uff0c\u662f\u57fa\u4e8e\u7b97\u6cd5\u7684\u5f52\u56e0\u65b9\u6cd5\u3002 \u6b64\u6a21\u578b\u5229\u7528\u673a\u5668\u5b66\u4e60\u6765\u8bc4\u4f30\u7528\u6237\u91c7\u7528\u7684\u6240\u6709\u8f6c\u5316\u548c\u975e\u8f6c\u5316\u8def\u5f84\uff0c\u4e0e\u5e7f\u544a\u7684\u4e92\u52a8\u65b9\u5f0f\u4ee5\u53ca\u5e7f\u544a\u7d20\u6750\u548c\u5173\u952e\u5b57\u6709\u6548\u6027\u7b49\u4f17\u591a\u5176\u4ed6\u56e0\u7d20\uff0c\u6765\u4e86\u89e3\u5e7f\u544a\u5e10\u6237\u4e2d\u5404\u63a5\u89e6\u70b9\u7684\u6743\u91cd\u3002<\/p>\n
\u8be5\u6a21\u578b\u7684\u4e3b\u8981\u91cd\u70b9\u662f\u4e86\u89e3\u4eba\u4eec\u7684\u884c\u4e3a\u65b9\u5f0f\u548c\u8f6c\u5316\u8def\u5f84\u3002 \u5229\u7528\u8fd9\u79cd\u5f52\u56e0\u6a21\u578b\uff0c\u53ef\u4ee5\u501f\u52a9Google\u673a\u5668\u5b66\u4e60\u7684\u529b\u91cf\uff0c\u4e5f\u53ef\u4ee5\u5206\u6790\u90a3\u79cd\u6a21\u578b\u66f4\u9002\u5408\u4e1a\u52a1\u3002<\/p>\n
<\/p>\n
Bing Ads\u9ed8\u8ba4\u4f7f\u7528\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\uff0c\u6240\u4ee5\u5373\u4f7f\u7528\u6237\u5728\u8f6c\u6362\u524d\u901a\u8fc7Bing\u641c\u7d22\u7f51\u7edc\u4e0a\u7684\u591a\u4e2a\u5173\u952e\u8bcd\u70b9\u51fb\uff0c\u6700\u540e\u4e00\u6b21\u70b9\u51fb\u7684\u5173\u952e\u5b57\u4e5f\u4f1a\u83b7\u5f97\u6240\u6709\u529f\u52b3\u3002 \u8fd9\u53ef\u80fd\u4f1a\u4ea7\u751f\u95ee\u9898\uff0c\u7279\u522b\u662f\u5982\u679c\u540c\u65f6\u6295\u653e\u4e86\u54c1\u724c\u5173\u952e\u5b57\u548c\u975e\u54c1\u724c\u5173\u952e\u5b57\uff0c\u56e0\u4e3a\u5f88\u96be\u8bc4\u4f30\u975e\u54c1\u724c\u5173\u952e\u5b57\u662f\u5426\u4ea7\u751f\u4e86\u6709\u610f\u4e49\u7684\u5f71\u54cd\u3002<\/p>\n
Google Analytics attribution works in the same way as AdWords, but on a larger scale, and is able to encompass all of your channels. Using Google Analytics is definitely recommended to understand how your channels perform together and the journey your users take across organic search, email, paid social\u2026 the list goes on.<\/p>\n
The one key difference between Google Analytics and AdWords is the default attribution model. Google Analytics uses last non-direct click, which ensures that the credit is assigned to the channel a user went through, as many users may bookmark a site then come directly to purchase at a later point.<\/p>\n
It is important to use AdWords attribution when optimising the channels within your account, but looking at the overall picture in Google Analytics can lead to some discrepancies in the data. For example, if a user clicks a paid search ad and then converts through organic search a few days later, the credit will be assigned to your campaigns in AdWords and organic search in Google Analytics.<\/p>\n
Google Analytics\uff08\u5206\u6790\uff09\u5f52\u56e0\u7684\u5de5\u4f5c\u65b9\u5f0f\u4e0eAdWords\u76f8\u540c\uff0c\u4f46\u89c4\u6a21\u8f83\u5927\uff0cGoogle Analytics\u548cAdWords\u4e4b\u95f4\u7684\u4e00\u4e2a\u5173\u952e\u533a\u522b\u662f\u9ed8\u8ba4\u7684\u5f52\u56e0\u6a21\u578b\u3002 Google Analytics\u4f7f\u7528\u6700\u540e\u4e00\u6b21\u975e\u76f4\u63a5\u70b9\u51fb\u6a21\u578b\uff0c\u8fd9\u53ef\u786e\u4fdd\u5c06\u6743\u91cd\u5206\u914d\u7ed9\u7528\u6237\u6240\u7ecf\u8fc7\u7684\u6240\u6709\u8def\u5f84\uff0c\u56e0\u4e3a\u8bb8\u591a\u7528\u6237\u53ef\u80fd\u4f1a\u5148\u5c06\u7f51\u7ad9\u6dfb\u52a0\u5230\u6536\u85cf\u5939\u4e2d\uff0c\u7136\u540e\u4e4b\u540e\u518d\u70b9\u51fb\u8d2d\u4e70\u3002<\/p>\n
\u5728\u4f18\u5316\u5e7f\u544a\u6e20\u9053\u65f6\uff0c\u4f7f\u7528AdWords\u5f52\u56e0\u529f\u80fd\u975e\u5e38\u91cd\u8981\uff0c\u4f46\u5728Google Analytics\u4e2d\u67e5\u770b\u6574\u4f53\u6d41\u91cf\u65f6\uff0c\u53ef\u80fd\u4f1a\u6709\u6570\u636e\u504f\u5dee\u7684\u73b0\u8c61\u53d1\u751f\u3002\u4f8b\u5982\uff0c\u5982\u679c\u7528\u6237\u70b9\u51fb\u4ed8\u8d39\u641c\u7d22\u5e7f\u544a\uff0c\u7136\u540e\u5728\u51e0\u5929\u540e\u901a\u8fc7\u81ea\u7136\u641c\u7d22\u8fdb\u884c\u8f6c\u5316\uff0c\u5219\u8be5\u8f6c\u5316\u5c06\u88ab\u5206\u914d\u5230AdWords\u4e2d\u7684\u5e7f\u544a\u7cfb\u5217\u548cGoogle Analytics\u4e2d\u7684\u81ea\u7136\u641c\u7d22\u3002<\/p>\n
The best next step would be to read into the positives and negatives of each attribution model carefully and then decide which one is the best fit for your business (more on this below). Following this, test the different attribution models in both AdWords and Google Analytics and see how this impacts your existing data (both AdWords and Google Analytics allow you to compare different models).<\/p>\n
It is important with any attribution model to understand how many touchpoints are in play for your client and their business goals and then use that to determine what model will work best. My recommendation would be to use data-driven attribution wherever possible. However, if your account is smaller than the requirement, a rules-based model that values all touchpoints to some extent would work best (meaning time decay, position-based or linear, depending on what you want to achieve).<\/p>\n
\u6211\u5efa\u8bae\u5148\u4ed4\u7ec6\u9605\u8bfb\u6bcf\u79cd\u5f52\u56e0\u6a21\u578b\u7684\u4f18\u70b9\u548c\u7f3a\u70b9\uff0c\u7136\u540e\u786e\u5b9a\u54ea\u79cd\u6a21\u5f0f\u6700\u9002\u5408\u5f53\u524d\u4e1a\u52a1\u3002 \u5728\u6b64\u4e4b\u540e\uff0c\u6d4b\u8bd5AdWords\u548cGoogle Analytics\u4e2d\u7684\u4e0d\u540c\u5f52\u56e0\u6a21\u578b\uff0c\u5e76\u67e5\u770b\u5b83\u4eec\u5982\u4f55\u5f71\u54cd\u60a8\u73b0\u6709\u7684\u6570\u636e\uff08AdWords\u548cGoogle Analytics\u90fd\u5141\u8bb8\u6bd4\u8f83\u4e0d\u540c\u7684\u6a21\u578b\uff09\u3002<\/p>\n
\u5bf9\u4e8e\u4efb\u4f55\u5f52\u56e0\u6a21\u578b\u6765\u8bf4\uff0c\u4e86\u89e3\u60a8\u7684\u5ba2\u6237\u53ca\u5176\u4e1a\u52a1\u76ee\u6807\u6709\u591a\u5c11\u63a5\u89e6\u70b9\uff0c\u7136\u540e\u4f7f\u7528\u5b83\u6765\u786e\u5b9a\u54ea\u79cd\u6a21\u578b\u6700\u9002\u5408\uff0c\u8fd9\u4e00\u70b9\u975e\u5e38\u91cd\u8981\u3002 \u6211\u7684\u5efa\u8bae\u662f\u5c3d\u53ef\u80fd\u4f7f\u7528\u6570\u636e\u9a71\u52a8\u7684\u5f52\u56e0\u6a21\u578b\u3002 \u4f46\u662f\uff0c\u5982\u679c\u60a8\u7684\u8d26\u6237\u6682\u4e0d\u7b26\u5408\u6570\u636e\u5f52\u56e0\u7684\u8981\u6c42\uff0c\u90a3\u4e48\u5efa\u8bae\u4f7f\u7528\u5bf9\u6240\u6709\u63a5\u89e6\u70b9\u8fdb\u884c\u8bc4\u4f30\u7684\u5f52\u56e0\u6a21\u578b\uff08\u5373\u65f6\u95f4\u8870\u51cf\uff0c\u57fa\u4e8e\u4f4d\u7f6e\u6216\u7ebf\u6027\uff0c\u53d6\u51b3\u4e8e\u60a8\u60f3\u5b9e\u73b0\u7684\u76ee\u6807\uff09\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u5728\u5f53\u4eca\u7684\u591a\u6e20\u9053\u6d41\u91cf\u6765\u6e90\u4e2d\uff0c\u8574\u542b\u7740\u5927\u91cf\u5173\u4e8e\u7528\u6237\u5982\u4f55\u4e0e\u7f51\u7ad9\u8fdb\u884c\u4e92\u52a8\u4ee5\u53ca\u8f6c\u5316\uff08\u6216\u975e\u8f6c\u5316\uff09\u9014\u5f84\u7684\u6570\u636e\u3002\u7406\u89e3\u591a\u6e20\u9053\u8425\u9500\u7684\u8868\u73b0\u975e\u5e38\u91cd\u8981\uff0c\u8fd9\u53ef\u4ee5\u901a\u8fc7\u5f52\u56e0\u5efa\u6a21\u6765\u5b9e\u73b0\u3002\u5f52\u56e0\u6307\u7684\u662f\u4e3a\u6700\u7ec8\u8f6c\u5316\u4e2d\u4e0d\u540c\u7684\u6e20\u9053\u6216\u63a5\u89e6\u70b9\u5206\u914d\u6743\u91cd\u3002\u5f52\u56e0\u6a21\u578b\u662f\u4e00\u79cd\u89c4\u5219\u6216\u4e00\u7ec4\u89c4\u5219\uff0c\u7ed9\u5230\u4e0d\u540c\u6e20\u9053\u66f4\u4e3a\u7cbe\u51c6\u7684\u8bc4\u4ef7\u3002 \u672c\u6587\u5c06\u5206\u6790Golgle AdWords\u548cGoogle Analytics\u7684\u5f52\u56e0\u6a21\u578b\u3002\u4e24\u8005\u4e4b\u95f4\u7684\u4e3b\u8981\u533a\u522b\u5728\u4e8e\uff0cAdWords\u5f52\u56e0\u4ec5\u9650\u4e8eAdwords\u5e73\u53f0\u5185\u53ef\u7528\u7684\u6e20\u9053\uff0c\u800cGoogle Analytics\u53ef\u7528\u4e8e\u6240\u6709\u6d41\u91cf\u6e20\u9053\uff0c\u80fd\u66f4\u5168\u9762\u4e86\u89e3\u6240\u6709\u8425\u9500\u6e20\u9053\u5bf9\u7528\u6237\u8def\u5f84\u7684\u5f71\u54cd\u3002 Google AdWords \u5f52\u56e0 Adwords\u6709\u5982\u4e0b\u51e0\u79cd\u5f52\u56e0\u6a21\u578b Last\u00a0 Click\uff08\u672b\u6b21\u70b9\u51fb\uff09 \u8fd9\u662f\u5927\u591a\u6570\u5e7f\u544a\u4e3b\u4f7f\u7528\u7684\u6807\u51c6\u6a21\u578b\u3002 \u5b83\u8ba4\u4e3a\u6700\u540e\u4e00\u6b21\u70b9\u51fb\u662f\u5e26\u6765\u8f6c\u5316\u7684\u6839\u672c\u539f\u56e0\u3002 \u8fd9\u79cd\u6a21\u5f0f\u7684\u4e3b\u8981\u95ee\u9898\u662f\uff0c\u76ee\u524d\u7684\u4e92\u8054\u7f51\u73af\u5883\u4e2d\uff0c\u7528\u6237\u53ef\u80fd\u4f1a\u901a\u8fc7\u591a\u4e2a\u63a5\u89e6\u70b9\u4e0e\u54c1\u724c\u8fdb\u884c\u4e92\u52a8\u3002 \u4f8b\u5982\uff0c\u7528\u6237\u9996\u6b21\u70b9\u51fb\u7684\u662f\u975e\u54c1\u724c\u7684SEM\u5173\u952e\u8bcd\uff0c\u7136\u540e\u70b9\u51fb\u4e86\u518d\u8425\u9500\u5e7f\u544a\uff0c\u6700\u540e\u901a\u8fc7\u54c1\u724c\u5173\u952e\u8bcd\u5b8c\u6210\u4e86\u6700\u7ec8\u8f6c\u6362\u3002 \u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u53ef\u4ee5\u8ba4\u4e3a\u7b2c\u4e00\u4e2a\u975e\u54c1\u724c\u5173\u952e\u5b57\u662f\u5e26\u6765\u8f6c\u5316\u6700\u91cd\u8981\u7684\u4e00\u73af\u3002 \u4e3a\u786e\u4fdd\u6709\u6548\u7684\u4f18\u5316\uff0c\u5bf9\u8f6c\u5316\u5f71\u54cd\u6700\u5927\u7684\u5173\u952e\u8bcd\u9700\u8981\u83b7\u5f97\u6700\u591a\u7684\u9884\u7b97\uff0c\u3002 \u4f7f\u7528\u6700\u7ec8\u70b9\u51fb\u5f52\u56e0\u53ef\u80fd\u4f1a\u5bfc\u81f4\u4e0d\u5408\u7406\u7684\u96e8\u4f1e\u5206\u914d\uff0c\u7ed9\u6574\u4e2a\u8f6c\u6362\u8fc7\u7a0b\u4e2d\u5b9e\u9645\u53d1\u6325\u5173\u952e\u4f5c\u7528\u7684\u5173\u952e\u8bcd\u9884\u7b97\u4e0d\u8db3\u3002 \u4e3a\u4e86\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u8fd8\u6709\u5176\u4ed6\u53ef\u7528\u7684\u5f52\u56e0\u6a21\u578b First Click\uff08\u9996\u6b21\u70b9\u51fb\uff09 \u8fd9\u4e2a\u6a21\u578b\u628a\u8f6c\u5316\u7684\u6240\u6709\u529f\u52b3\u90fd\u5f52\u529f\u4e8e\u624b\u673a\u8bcd\u70b9\u51fb\u3002 \u7531\u4e8e\u5438\u5f15\u7528\u6237\u7684\u6ce8\u610f\u529b\u8d8a\u6765\u8d8a\u96be\uff0c\u8fd9\u79cd\u6a21\u5f0f\u770b\u8d77\u6765\u8fd8\u4e0d\u9519\uff0c\u56e0\u4e3a\u7528\u6237\u548c\u54c1\u724c\u7684\u9996\u6b21\u4e92\u52a8\u7684\u786e\u5f88\u91cd\u8981\u3002 \u4e0d\u8fc7\uff0c\u4e0e\u6700\u540e\u4e00\u6b21\u70b9\u51fb\u76f8\u4f3c\uff0c\u8fd9\u79cd\u6a21\u578b\u4e5f\u4f1a\u5f71\u54cd\u9884\u7b97\u7684\u5408\u7406\u5206\u914d\u3002 Linear\uff08\u7ebf\u6027\u5206\u5e03\uff09 \u7ebf\u6027\u5206\u5e03\u5f52\u56e0\u6a21\u578b\u4e3a\u8f6c\u5316\u8def\u5f84\u4e2d\u7684\u6bcf\u4e2a\u63a5\u89e6\u70b9\u5206\u914d\u76f8\u540c\u7684\u6743\u91cd\uff0c\u5047\u8bbe\u670910\u4e2a\u63a5\u89e6\u70b9\uff0c\u5219\u6bcf\u4e2a\u63a5\u89e6\u70b9\u90fd\u5c06\u83b7\u5f9710\uff05\u7684\u6743\u91cd\u5206\u914d\u3002…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-254","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/posts\/254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=254"}],"version-history":[{"count":0,"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/posts\/254\/revisions"}],"wp:attachment":[{"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}