{"id":2419,"date":"2026-04-18T10:59:50","date_gmt":"2026-04-18T10:59:50","guid":{"rendered":"https:\/\/86i87.com\/?p=2419"},"modified":"2026-04-18T10:59:51","modified_gmt":"2026-04-18T10:59:51","slug":"%e6%97%85%e6%b8%b8%e8%90%a5%e9%94%80%ef%bc%9a%e5%a6%82%e4%bd%95%e5%9c%a82026%e5%b9%b4%e7%ab%9e%e4%ba%89%e5%b9%b6%e9%9d%a2%e5%90%91%e6%9c%aa%e6%9d%a5-%e7%99%bd%e6%9d%bf%e6%98%9f","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=2419","title":{"rendered":"\u65c5\u6e38\u8425\u9500\uff1a\u5982\u4f55\u57282026\u5e74\u7ade\u4e89\u5e76\u9762\u5411\u672a\u6765\u2014\u2014\u767d\u677f\u661f\u671f\u4e94"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">via <a href=\"https:\/\/moz.com\/blog\/travel-marketing-digital-pr-whiteboard-friday\">https:\/\/moz.com\/blog\/travel-marketing-digital-pr-whiteboard-friday<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/86i87.com\/wp-content\/uploads\/2026\/04\/image-6-1024x576.png\" alt=\"\" class=\"wp-image-2420\" srcset=\"https:\/\/86i87.com\/wp-content\/uploads\/2026\/04\/image-6-1024x576.png 1024w, https:\/\/86i87.com\/wp-content\/uploads\/2026\/04\/image-6-300x169.png 300w, https:\/\/86i87.com\/wp-content\/uploads\/2026\/04\/image-6-768x432.png 768w, https:\/\/86i87.com\/wp-content\/uploads\/2026\/04\/image-6-1536x864.png 1536w, https:\/\/86i87.com\/wp-content\/uploads\/2026\/04\/image-6.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5927\u5bb6\u597d\uff0c\u6b22\u8fce\u6536\u770b\u672c\u671f\u300a\u767d\u677f\u661f\u671f\u4e94\u300b\u3002\u6211\u662f Chloe Osunsami\uff0cAira \u516c\u53f8\u7684\u6570\u5b57\u516c\u5173\u4e3b\u7ba1\u3002\u4eca\u5929\u6211\u8981\u548c\u5927\u5bb6\u804a\u804a\uff0c\u5982\u4f55\u5728 2026 \u5e74\u7684\u65c5\u6e38\u8425\u9500\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u5e76\u786e\u4fdd\u4f60\u4eec\u4e5f\u80fd\u9762\u5411\u672a\u6765\u3001\u672a\u96e8\u7ef8\u7f2a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u65c5\u6e38\u683c\u5c40\u7684\u53d8\u5316<\/strong><br>\u767d\u677f\u4e0a\u653e\u5927\u4e86\u4e00\u4e2a\u5c40\u90e8\uff0c\u5c55\u793a\u641c\u7d22\u683c\u5c40\u7684\u6f14\u53d8\u3002<br>\u968f\u7740\u4eba\u5de5\u667a\u80fd\u641c\u7d22\u7684\u666e\u53ca\uff0c\u65c5\u6e38\u683c\u5c40\u53d1\u751f\u4e86\u5feb\u901f\u53d8\u5316\u3002\u5168\u7403 84% \u7684\u4eba\u5728\u8ba1\u5212\u672a\u6765\u65c5\u884c\u65f6\u4f1a\u4f7f\u7528 AI\u2014\u2014\u4ece\u9009\u62e9\u76ee\u7684\u5730\u3001\u4f4f\u5bbf\u3001\u67e5\u770b\u6d3b\u52a8\uff0c\u5230\u751a\u81f3\u751f\u6210\u5b8c\u6574\u7684\u4e2a\u6027\u5316\u884c\u7a0b\u3002\u56e0\u6b64\uff0c\u5982\u679c\u65c5\u6e38\u54c1\u724c\u60f3\u5728\u672a\u6765\u7684\u7ade\u4e89\u4e2d\u5360\u636e\u4e00\u5e2d\u4e4b\u5730\uff0c\u5c31\u5fc5\u987b\u51fa\u73b0\u5728\u8fd9\u4e9b\u573a\u666f\u4e2d\u3002\u800c\u8fd9\u4e5f\u6b63\u662f\u6570\u5b57\u516c\u5173\u91cd\u65b0\u6210\u4e3a\u7126\u70b9\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u5173\u4e8e\u5916\u94fe\u3002\u5c3d\u7ba1\u4e00\u4e9b\u7814\u7a76\u8868\u660e\uff0c\u4f20\u7edf\u641c\u7d22\u8868\u73b0\u4e0e AI \u4e2d\u7684\u53ef\u89c1\u5ea6\u76f8\u5173\uff0c\u4f46\u66f4\u91cd\u8981\u7684\u662f\u54c1\u724c\u63d0\u53ca\u3002\u5176\u4ed6\u7814\u7a76\u8868\u660e\uff0c\u54c1\u724c\u63d0\u53ca\u662f\u4e0e AI \u53ef\u89c1\u5ea6\u5173\u8054\u6700\u5f3a\u7684\u56e0\u7d20\u4e4b\u4e00\uff0c\u800c\u8fd9\u6b63\u662f\u6570\u5b57\u516c\u5173\u53ef\u4ee5\u53d1\u6325\u4f5c\u7528\u7684\u5730\u65b9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7531\u4e8e\u8fd9\u4e9b\u53d8\u5316\uff0c\u6211\u4eec\u5728 Aira \u8fdb\u884c\u4e86\u4e00\u9879\u5168\u65b0\u7684\u7814\u7a76\uff0c\u63a2\u8ba8\u6570\u5b57\u516c\u5173\u7684\u73b0\u72b6\u3001\u5f53\u524d\u884c\u4e4b\u6709\u6548\u7684\u7b56\u7565\uff0c\u4ee5\u53ca\u5982\u4f55\u4e3a\u4e0d\u65ad\u53d8\u5316\u7684\u683c\u5c40\u505a\u597d\u51c6\u5907\uff0c\u786e\u4fdd\u4f60\u7684\u54c1\u724c\u83b7\u5f97\u5a92\u4f53\u62a5\u9053\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u8c03\u67e5\u4e86\u591a\u4f4d\u7ecf\u9a8c\u4e30\u5bcc\u7684\u9ad8\u7ea7\u6570\u5b57\u516c\u5173\u4eba\u5458\uff0c\u5e76\u91c7\u8bbf\u4e86\u65c5\u6e38\u54c1\u724c\u5185\u90e8\u7684\u5e02\u573a\u8425\u9500\u4eba\u5458\uff0c\u4ee5\u53ca\u65c5\u6e38\u9886\u57df\u7684\u8bb0\u8005\u548c\u7f16\u8f91\u3002\u5176\u4e2d\u4e00\u4e2a\u5173\u952e\u53d1\u73b0\u662f\uff0c81% \u7684\u53d7\u8bbf\u8005\u9884\u8ba1\uff0c\u672a\u6765\u4e24\u5230\u4e09\u5e74\u5185\u6570\u5b57\u516c\u5173\u5c06\u53d8\u5f97\u66f4\u52a0\u91cd\u8981\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6311\u6218\u6709\u54ea\u4e9b\uff1f<\/strong><br>\u767d\u677f\u4e0a\u653e\u5927\u4e86\u5f53\u524d\u6570\u5b57\u516c\u5173\u9762\u4e34\u7684\u6311\u6218\u3002<br>\u4f46\u4f34\u968f\u8fd9\u4e9b\u53d8\u5316\u800c\u6765\u7684\uff0c\u8fd8\u6709\u6311\u6218\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2025 \u5e74\u7684\u5e74\u5ea6\u8bcd\u6c47\u662f\u2018AI \u5783\u573e\u2019\u3002\u800c AI \u751f\u6210\u7684\u5185\u5bb9\u4e0d\u592a\u53ef\u80fd\u6d88\u5931\uff0c\u56e0\u4e3a\u90e8\u5206\u54c1\u724c\u7684\u9884\u7b97\u4ecd\u7136\u53d7\u9650\uff0c\u800c AI \u5185\u5bb9\u53ef\u4ee5\u5feb\u901f\u4ea7\u51fa\uff0c\u6709\u52a9\u4e8e\u7f13\u89e3\u4e00\u4e9b\u95ee\u9898\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0e\u6b64\u540c\u65f6\uff0c\u6211\u4eec\u91c7\u8bbf\u7684\u6570\u5b57\u516c\u5173\u4eba\u5458\u4e2d\u6709 57% \u8868\u793a\uff0c\u8fc7\u53bb 12 \u4e2a\u6708\u91cc\uff0c\u65c5\u6e38\u54c1\u724c\u5bf9\u6570\u5b57\u516c\u5173\u7684\u9700\u6c42\u6709\u6240\u589e\u52a0\u3002\u56e0\u6b64\uff0c\u8fd9\u4e2a\u9886\u57df\u7684\u7ade\u4e89\u5df2\u7ecf\u8d8a\u6765\u8d8a\u6fc0\u70c8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u90a3\u4e48\uff0c\u5982\u4f55\u8131\u9896\u800c\u51fa\u5e76\u6210\u529f\u83b7\u5f97\u5a92\u4f53\u62a5\u9053\u5462<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u90a3\u4e48\uff0c\u5982\u4f55\u5728 2026 \u5e74\u8131\u9896\u800c\u51fa\u5e76\u6210\u529f\u83b7\u5f97\u5a92\u4f53\u62a5\u9053\u5462\uff1f\u6211\u5c06\u5e26\u5927\u5bb6\u4e86\u89e3\u4e94\u4e2a\u5173\u952e\u9886\u57df\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. \u4e2a\u6027\u5316\u6545\u4e8b<\/strong><br>\u7b2c\u4e00\u662f\u4e2a\u6027\u5316\u6545\u4e8b\u3002\u7406\u89e3\u4f60\u7684\u76ee\u6807\u7528\u6237\u753b\u50cf\u3001\u76ee\u6807\u53d7\u4f17\u53ca\u5176\u9700\u6c42\u3001\u6e34\u671b\u548c\u613f\u671b\uff0c\u4e00\u76f4\u4ee5\u6765\u90fd\u975e\u5e38\u91cd\u8981\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u5728\u4eca\u5e74\uff0c\u8fd9\u4e00\u70b9\u66f4\u52a0\u5173\u952e\u3002\u4e0d\u4ec5\u8981\u4e86\u89e3\u8fd9\u4e9b\uff0c\u8fd8\u8981\u4e86\u89e3\u4ed6\u4eec\u770b\u91cd\u4ec0\u4e48\uff0c\u4ee5\u53ca\u53ef\u80fd\u5f71\u54cd\u4ed6\u4eec\u65c5\u884c\u8ba1\u5212\u7684\u73b0\u5b9e\u548c\u7ecf\u6d4e\u56e0\u7d20\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0e\u6b64\u540c\u65f6\uff0c\u76ee\u6807\u53d7\u4f17\u6b63\u5728\u5bfb\u6c42\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u884c\u7a0b\uff0c\u4ee5\u53ca\u4e0e\u5176\u7231\u597d\u548c\u70ed\u60c5\u76f8\u5951\u5408\u7684\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bb0\u8005\u4eec\u5df2\u7ecf\u5728\u8ffd\u968f\u8fd9\u4e00\u8d8b\u52bf\u3002\u5982\u679c\u6211\u4eec\u4e0d\u8fd9\u6837\u505a\uff0c\u5c31\u4f1a\u9519\u5931\u88ab\u62a5\u9053\u7684\u673a\u4f1a\u3002\u4ed6\u4eec\u59cb\u7ec8\u628a\u8bfb\u8005\u653e\u5728\u5fc3\u4e0a\uff0c\u6211\u4eec\u4e5f\u9700\u8981\u5982\u6b64\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. \u4ee5\u4eba\u4e3a\u672c\u7684\u53d9\u4e8b<\/strong><br>\u63a5\u4e0b\u6765\u662f\u4ee5\u4eba\u4e3a\u672c\u7684\u53d9\u4e8b\u3002\u8fd9\u7c7b\u53d9\u4e8b\u6709\u52a9\u4e8e\u5c06\u516c\u5173\u5185\u5bb9\u4e0e AI \u751f\u6210\u7684\u5185\u5bb9\u533a\u5206\u5f00\u6765\uff0c\u56e0\u4e3a AI \u65e0\u6cd5\u6a21\u4eff\u8fd9\u4e00\u70b9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u8be5\u600e\u4e48\u505a\u5462\uff1f\u901a\u8fc7\u52a0\u5165\u5e55\u540e\u6d1e\u5bdf\u3001\u672a\u66fe\u8bb2\u8ff0\u7684\u89d2\u5ea6\uff0c\u6216\u8005\u4f7f\u7528\u6848\u4f8b\u7814\u7a76\u3002\u8fd9\u5c06\u5e2e\u52a9\u6211\u4eec\u771f\u6b63\u8131\u9896\u800c\u51fa\u3002\u8bb0\u8005\u4eec\u5df2\u7ecf\u5728\u4ed6\u4eec\u7684\u62a5\u9053\u4e2d\u5bfb\u627e\u8fd9\u4e9b\u5143\u7d20\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. \u91c7\u53d6\u2018\u59cb\u7ec8\u5728\u7ebf\u2019\u7684\u65b9\u6cd5<\/strong><br>\u7b2c\u4e09\u662f\u91c7\u53d6\u2018\u59cb\u7ec8\u5728\u7ebf\u2019\u7684\u65b9\u6cd5\u3002\u6211\u4eec\u8c03\u67e5\u7684\u6570\u5b57\u516c\u5173\u4eba\u5458\u4e2d\u6709 95% \u4f7f\u7528\u6570\u636e\u9a71\u52a8\u7684\u521b\u610f campaign \u6765\u6709\u6548\u83b7\u53d6\u5a92\u4f53\u62a5\u9053\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9664\u6b64\u4e4b\u5916\uff0c71% \u7684\u4eba\u5229\u7528\u65b0\u95fb\u52ab\u6301\uff08newsjacking\uff09\u548c reactive \u7b56\u7565\uff0c\u4ee5\u786e\u4fdd\u4ed6\u4eec\u80fd\u591f\u91c7\u53d6\u8fd9\u79cd\u2018\u59cb\u7ec8\u5728\u7ebf\u2019\u7684\u65b9\u6cd5\uff0c\u6700\u5927\u5316\u5a92\u4f53\u62a5\u9053\u7684\u673a\u4f1a\u3002\u4e8b\u5b9e\u4e0a\uff0c\u4ed6\u4eec\u8868\u793a\uff0c\u8fc7\u53bb\u4e09\u5230\u4e94\u5e74\u91cc\uff0c\u8fd9\u79cd\u505a\u6cd5\u5bf9\u4ed6\u4eec\u6765\u8bf4\u53d8\u5f97\u66f4\u52a0\u91cd\u8981\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56e0\u6b64\uff0c\u5982\u679c\u4f60\u60f3\u786e\u4fdd\u6301\u7eed\u83b7\u5f97\u5a92\u4f53\u62a5\u9053\uff0c\u4ee5\u63d0\u5347\u54c1\u724c\u63d0\u53ca\u5e76\u5e2e\u52a9\u589e\u5f3a AI \u53ef\u89c1\u5ea6\uff0c\u8fd9\u5c06\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. \u624e\u5b9e\u7684\u6570\u636e\u9a71\u52a8\u6545\u4e8b<\/strong><br>\u56de\u5230\u90a3\u4e9b\u6570\u636e\u9a71\u52a8\u7684\u6545\u4e8b\uff0c\u73b0\u5728\u66f4\u52a0\u5f3a\u8c03\u8981\u786e\u4fdd\u6211\u4eec\u62e5\u6709\u72ec\u7279\u3001\u624e\u5b9e\u7684\u6570\u636e\uff0c\u4ee5\u6b64\u6765\u8ba9\u6545\u4e8b\u8131\u9896\u800c\u51fa\u3002\u4e00\u65e6\u5f15\u8d77\u5174\u8da3\uff0c\u6211\u4eec\u8981\u786e\u4fdd\u6570\u636e\u7684\u6709\u6548\u6027\u7ecf\u5f97\u8d77\u63a8\u6572\uff0c\u5e76\u4e14\u7edd\u4e0d\u4f1a\u88ab\u6000\u7591\u4e0e AI \u6709\u4efb\u4f55\u5173\u8054\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. 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