{"id":2417,"date":"2026-04-19T11:58:33","date_gmt":"2026-04-19T11:58:33","guid":{"rendered":"https:\/\/86i87.com\/?p=2417"},"modified":"2026-04-19T11:58:34","modified_gmt":"2026-04-19T11:58:34","slug":"%e3%80%8aai%e6%90%9c%e7%b4%a2%e6%89%8b%e5%86%8c%e3%80%8b%e7%ac%ac%e4%b8%80%e7%ab%a0%e5%bc%95%e8%a8%80%ef%bc%9a%e8%93%9d%e8%89%b2%e9%93%be%e6%8e%a5%e7%9a%84%e8%a1%b0%e8%90%bd%e4%b8%8egeo%e7%9a%84","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=2417","title":{"rendered":"\u300aAI\u641c\u7d22\u624b\u518c\u300b\u7b2c\u4e00\u7ae0\u5f15\u8a00\uff1a\u84dd\u8272\u94fe\u63a5\u7684\u8870\u843d\u4e0eGEO\u7684\u5d1b\u8d77"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-ipullrank wp-block-embed-ipullrank\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"eOdCJ8dCgW\"><a href=\"https:\/\/ipullrank.com\/ai-search-manual\/introduction\">Introduction: The Fall of the Blue Links and the Rise of GEO<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Introduction: The Fall of the Blue Links and the Rise of GEO&#8221; &#8212; iPullRank\" src=\"https:\/\/ipullrank.com\/ai-search-manual\/introduction\/embed#?secret=MrybtVdEoF#?secret=eOdCJ8dCgW\" data-secret=\"eOdCJ8dCgW\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5730\u5740\uff1a<a href=\"https:\/\/ipullrank.com\/ai-search-manual\/introduction\">https:\/\/ipullrank.com\/ai-search-manual\/introduction<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fc7\u53bb\u5341\u5e74\u95f4\uff0c\u6211\u4eec\u90fd\u611f\u53d7\u5230\u4e86\u8425\u9500\u9886\u57df\u53d1\u751f\u7684\u6839\u672c\u6027\u8f6c\u53d8\u3002\u4f46AI\u641c\u7d22\u7684\u52a0\u901f\u6d8c\u73b0\uff0c\u6b63\u8feb\u4f7f\u8425\u9500\u9886\u5bfc\u8005\u53ca\u5176\u56e2\u961f\u91cd\u65b0\u8bc4\u4f30\u53d7\u4f17\u5982\u4f55\u53d1\u73b0\u5e76\u9009\u62e9\u4ed6\u4eec\u7684\u54c1\u724c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u90a3\u4e9b\u6b63\u5728\u5851\u9020\u641c\u7d22\u4e0b\u4e00\u4e2a\u7bc7\u7ae0\u7684\u7b56\u7565\u548c\u624b\u518c\u5df2\u7ecf\u5728\u63a8\u884c\u4e2d\u3002\u4f60\u73b0\u5728\u9700\u8981\u505a\u4ec0\u4e48\u624d\u80fd\u8ba9\u4f60\u7684\u54c1\u724c\u4e3a\u672a\u6765\u505a\u597d\u6700\u4f73\u5b9a\u4f4d\uff1f\u8c01\u53c8\u80fd\u5e2e\u52a9\u4f60\u786e\u7acb\u660e\u786e\u7684\u5148\u53d1\u4f18\u52bf\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4ece10\u4e2a\u84dd\u8272\u94fe\u63a5\u5230\u96f6\u70b9\u51fb\u7ed3\u679c<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u8c37\u6b4c\u65e9\u671f\uff0c\u641c\u7d22\u7ed3\u679c\u9875\u9762\u5f88\u7b80\u5355\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u767d\u8272\u80cc\u666f<\/li>\n\n\n\n<li>\u4e00\u4e2a\u67e5\u8be2\u6846<\/li>\n\n\n\n<li>10\u4e2a\u5782\u76f4\u6392\u5217\u7684\u84dd\u8272\u94fe\u63a5<br>\u4ec5\u6b64\u800c\u5df2\u3002\u4f60\u641c\u7d22\u67d0\u4e2a\u5185\u5bb9\uff0c\u70b9\u51fb\u94fe\u63a5\uff0c\u7136\u540e\u81ea\u5df1\u63a2\u7d22\u7f51\u7edc\u3002\u641c\u7d22\u5f15\u64ce\u5c31\u50cf\u7ed9\u4f60\u9012\u4e0a\u4e00\u4efd\u9605\u8bfb\u6e05\u5355\u7684\u56fe\u4e66\u7ba1\u7406\u5458\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u7528\u6237\u671f\u671b\u548c\u6280\u672f\u90fd\u53d1\u751f\u4e86\u53d8\u5316\u3002\u8c37\u6b4c\u7814\u7a76\u9662\u7684Andrei Broder\u548cPreston McAfee\u53d1\u8868\u7684\u4e00\u7bc7\u91cd\u8981\u8bba\u6587\u300a\u7f51\u7edc\u641c\u7d22\u4e2d\u7684\u5fb7\u5c14\u83f2\u6210\u672c\u4e0e\u6536\u76ca\u300b\u544a\u8bc9\u6211\u4eec\uff0c\u641c\u7d22\u5b58\u5728\u51e0\u79cd\u975e\u8d27\u5e01\u6210\u672c\uff0c\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8bbf\u95ee\u6210\u672c<\/strong>\uff1a\u8bbf\u95ee\u641c\u7d22\u6240\u9700\u7684\u52aa\u529b\u548c\u8d44\u6e90<\/li>\n\n\n\n<li><strong>\u8ba4\u77e5\u6210\u672c<\/strong>\uff1a\u5236\u5b9a\u67e5\u8be2\u548c\u5206\u6790\u7ed3\u679c\u6240\u9700\u7684\u5fc3\u667a\u52aa\u529b<\/li>\n\n\n\n<li><strong>\u65f6\u95f4\u6210\u672c<\/strong>\uff1a\u82b1\u8d39\u5728\u641c\u7d22\u8fc7\u7a0b\u4e2d\u7684\u603b\u65f6\u95f4<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u56e0\u6b64\uff0c\u8c37\u6b4c\u201c\u7ec4\u7ec7\u4e16\u754c\u4fe1\u606f\u201d\u7684\u4f7f\u547d\u4ece\u201c\u67e5\u627e\u201d\u8f6c\u5411\u4e86\u201c\u63d0\u4f9b\u201d\uff0c\u4ee5\u964d\u4f4e\u7528\u6237\u7684\u8fd9\u4e9b\u6210\u672c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8c37\u6b4c\u5f00\u59cb\u5728SERP\uff08\u641c\u7d22\u7ed3\u679c\u9875\uff09\u4e2d\u6dfb\u52a0\u65b0\u5143\u7d20\uff0c\u4e3a\u7528\u6237\u8282\u7701\u4e00\u6b21\u70b9\u51fb\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u901a\u7528\u641c\u7d22\uff082007\u5e74\uff09<\/strong>\uff1a\u6df7\u5165\u56fe\u7247\u3001\u65b0\u95fb\u3001\u89c6\u9891<\/li>\n\n\n\n<li><strong>\u77e5\u8bc6\u56fe\u8c31\uff082012\u5e74\uff09<\/strong>\uff1a\u5728\u9875\u9762\u4e0a\u76f4\u63a5\u663e\u793a\u5173\u4e8e\u4eba\u7269\u3001\u5730\u70b9\u548c\u4e8b\u7269\u7684\u4fe1\u606f<\/li>\n\n\n\n<li><strong>\u7cbe\u9009\u6458\u8981\uff08\u7ea62014\u5e74\uff09<\/strong>\uff1a\u76f4\u63a5\u4ece\u7f51\u7ad9\u5185\u5bb9\u4e2d\u63d0\u53d6\u7b54\u6848\u6846<\/li>\n\n\n\n<li><strong>\u672c\u5730\u5305\u548c\u5730\u56fe<\/strong>\uff1a\u65e0\u9700\u8bbf\u95ee\u7f51\u7ad9\u5373\u53ef\u63d0\u4f9b\u8def\u7ebf\u548c\u5546\u5bb6\u4fe1\u606f<\/li>\n\n\n\n<li><strong>\u4eba\u4eec\u4e5f\u5728\u95ee<\/strong>\uff1a\u63a8\u8350\u540e\u7eed\u95ee\u9898<\/li>\n\n\n\n<li><strong>\u8d2d\u7269\u8f6e\u64ad\u548c\u5e7f\u544a<\/strong>\uff1a\u8ba9\u4ea7\u54c1\u53ef\u4ee5\u76f4\u63a5\u5728\u641c\u7d22\u4e2d\u5b8c\u6210\u8d2d\u4e70<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e9b\u529f\u80fd\u9010\u6e10\u5c06SERP\u8f6c\u53d8\u4e3a\u4e00\u4e2a\u7b54\u6848\u8868\u9762\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u901a\u5f80\u7f51\u7edc\u7684\u95e8\u6237\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7528\u6237\u884c\u4e3a\u4e5f\u968f\u4e4b\u6539\u53d8\u3002\u52302019\u5e74\uff0cSparkToro\u7684\u4e00\u9879\u7814\u7a76\u663e\u793a\uff0c\u8d85\u8fc750%\u7684\u8c37\u6b4c\u641c\u7d22\u4ea7\u751f\u4e86\u96f6\u6b21\u70b9\u51fb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u591a\u5e74\u6765\uff0c\u65b0\u7684\u6a21\u578b\u4f7f\u641c\u7d22\u5f15\u64ce\u80fd\u591f\u5f00\u59cb\u7406\u89e3\u641c\u7d22\u610f\u56fe\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u77e5\u8bc6\u56fe\u8c31\uff082012\u5e74\uff09<\/strong>\uff1a\u8ba9\u8c37\u6b4c\u4ece\u5339\u914d\u5173\u952e\u8bcd\u8f6c\u5411\u7406\u89e3\u5b9e\u4f53\u548c\u6982\u5ff5<\/li>\n\n\n\n<li><strong>BERT\uff082018\u5e74\uff09<\/strong>\uff1a\u4e00\u4e2a\u7a81\u7834\u6027\u7684\u53d8\u6362\u5668\u6a21\u578b\uff0c\u5e2e\u52a9\u8c37\u6b4c\u7406\u89e3\u53e5\u5b50\u4e2d\u5355\u8bcd\u7684\u4e0a\u4e0b\u6587\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5173\u952e\u8bcd<\/li>\n\n\n\n<li><strong>\u5411\u91cf\u5d4c\u5165\uff082010\u5e74\u4ee3\u672b\u20132020\u5e74\u4ee3\uff09<\/strong>\uff1a\u7528\u8bed\u4e49\u641c\u7d22\u53d6\u4ee3\u5173\u952e\u8bcd\u5339\u914d\uff0c\u5c06\u67e5\u8be2\u548c\u5185\u5bb9\u6620\u5c04\u4e3a\u57fa\u4e8e\u610f\u4e49\u7684\u591a\u7ef4\u7a7a\u95f4\u4e2d\u7684\u70b9<\/li>\n\n\n\n<li><strong>MUM\u548cPaLM\uff082021\u20132022\u5e74\uff09<\/strong>\uff1a\u4f7f\u8c37\u6b4c\u80fd\u591f\u4e00\u6b65\u5904\u7406\u591a\u5a92\u4f53\u548c\u590d\u6742\u67e5\u8be2<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u7136\u540e\uff0c\u6700\u5927\u7684\u8f6c\u53d8\u6765\u4e34\u4e86\uff1aAI\u751f\u6210\u7684\u7b54\u6848\u3002\u8fd9\u4e9b\u5f15\u64ce\u4e0d\u518d\u5411\u4f60\u5c55\u793a\u53ef\u4ee5\u53bb\u54ea\u91cc\uff0c\u800c\u662f\u76f4\u63a5\u7ed9\u4f60\u7b54\u6848\u3002\u6709\u65f6\u9644\u5e26\u5f15\u7528\u6765\u6e90\uff0c\u6709\u65f6\u6ca1\u6709\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u54c1\u724c\u800c\u8a00\uff0c\u8fd9\u610f\u5473\u7740\u641c\u7d22\u5df2\u7ecf\u6539\u53d8\u3002\u5982\u4eca\uff0c\u4f60\u8981\u52aa\u529b\u6210\u4e3a\u7b54\u6848\u7684\u4e00\u90e8\u5206<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u751f\u6210\u5f0f\u754c\u9762\u7684\u5d1b\u8d77\u4e0e\u5408\u6210\u4f18\u5148\u7684\u53d1\u73b0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u641c\u7d22\u5e76\u975e\u4e00\u76f4\u5982\u6b64\u4e3b\u52a8\u3002\u8fd9\u79cd\u8f6c\u53d8\u7684\u53d1\u751f\uff0c\u662f\u56e0\u4e3a\u65b0\u6280\u672f\u4f7f\u5f97\u673a\u5668\u80fd\u591f\u4e3a\u6211\u4eec\u627f\u62c5\u66f4\u591a\u7684\u5de5\u4f5c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u57fa\u7840\u641c\u7d22\u5f15\u64ce\uff081990\u5e74\u4ee3\u20132000\u5e74\u4ee3\uff09\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f60\u8f93\u5165\u4e00\u4e2a\u5173\u952e\u8bcd\u3002<\/li>\n\n\n\n<li>\u641c\u7d22\u5f15\u64ce\u5c06\u5b83\u4e0e\u7f51\u9875\u4e0a\u7684\u8bcd\u6c47\u8fdb\u884c\u5339\u914d\u3002<\/li>\n\n\n\n<li>\u4f60\u81ea\u5df1\u4ece\u7ed3\u679c\u4e2d\u8fdb\u884c\u7b5b\u9009\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u66f4\u667a\u80fd\u7684\u7b97\u6cd5\uff082010\u5e74\u4ee3\uff09\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8c37\u6b4c\u5f15\u5165\u77e5\u8bc6\u56fe\u8c31\uff0c\u5c06\u5173\u4e8e\u4eba\u7269\u3001\u5730\u70b9\u548c\u4e8b\u7269\u7684\u4e8b\u5b9e\u8054\u7cfb\u8d77\u6765\u3002<\/li>\n\n\n\n<li>BERT\u5e2e\u52a9\u8c37\u6b4c\u7406\u89e3\u641c\u7d22\u67e5\u8be2\u7684\u4e0a\u4e0b\u6587\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5173\u952e\u8bcd\u3002<\/li>\n\n\n\n<li>\u641c\u7d22\u7ed3\u679c\u5f00\u59cb\u5728\u9875\u9762\u4e0a\u663e\u793a\u6458\u8981\u3001\u7cbe\u9009\u7247\u6bb5\u548c\u5176\u4ed6\u7b80\u77ed\u7b54\u6848\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u751f\u6210\u5f0fAI\u7684\u98de\u8dc3\uff082020\u5e74\u4ee3\uff09\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u968f\u7740OpenAI\u7684GPT\u3001\u8c37\u6b4c\u7684Gemini\u548cAnthropic\u7684Claude\u7b49\u5927\u578b\u8bed\u8a00\u6a21\u578b\u7684\u5174\u8d77\uff0c\u641c\u7d22\u53d8\u5f97\u5177\u6709\u5bf9\u8bdd\u6027\u3002<\/li>\n\n\n\n<li>\u8fd9\u4e9b\u6a21\u578b\u80fd\u591f\u603b\u7ed3\u591a\u4e2a\u6765\u6e90\uff0c\u5e76\u7528\u901a\u4fd7\u6613\u61c2\u7684\u8bed\u8a00\u56de\u7b54\u590d\u6742\u95ee\u9898\u3002<\/li>\n\n\n\n<li>\u641c\u7d22\u5f15\u64ce\u4e0d\u518d\u4ec5\u4ec5\u662f\u627e\u5230\u4fe1\u606f\uff0c\u800c\u662f\u5c06\u5176\u7efc\u5408\u5e76\u4f5c\u4e3a\u7b54\u6848\u5448\u73b0\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u4eca\uff0cAI\u5728\u7528\u6237\u610f\u56fe\u4ea7\u751f\u7684\u65f6\u523b\u5c31\u4e0e\u5176\u76f8\u9047\u3002\u7cfb\u7edf\u4e0d\u518d\u7b49\u5f85\u4f60\u81ea\u5df1\u7b5b\u9009\u7ed3\u679c\uff0c\u800c\u662f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7406\u89e3\u4f60\u67e5\u8be2\u7684\u4e0a\u4e0b\u6587\uff08\u6709\u65f6\u8fd8\u5305\u62ec\u4f60\u7684\u641c\u7d22\u5386\u53f2\uff09<\/li>\n\n\n\n<li>\u603b\u7ed3\u6700\u76f8\u5173\u7684\u4fe1\u606f<\/li>\n\n\n\n<li>\u5728\u9875\u9762\u9876\u90e8\u76f4\u63a5\u5448\u73b0\u4e00\u4e2a\u5b9a\u5236\u7684\u6982\u89c8<\/li>\n\n\n\n<li>\u6709\u65f6\u4f1a\u4e3a\u4f60\u91c7\u53d6\u884c\u52a8\uff0c\u4f8b\u5982\u8d77\u8349\u7535\u5b50\u90ae\u4ef6\u6216\u8fdb\u884c\u9884\u8ba2<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f60\u5e38\u5e38\u65e0\u9700\u70b9\u51fb\u4efb\u4f55\u4e00\u4e2a\u94fe\u63a5\u5c31\u80fd\u5f97\u5230\u7b54\u6848\u30022024\u5e74\uff0cGartner\u9884\u6d4b\uff0c\u52302026\u5e74\uff0c\u4f20\u7edf\u641c\u7d22\u91cf\u53ef\u80fd\u4e0b\u964d25%\u3002\u4e3a\u4ec0\u4e48\u5462\uff1f\u56e0\u4e3a\u7528\u6237\u4e0d\u518d\u4ee5\u540c\u6837\u7684\u65b9\u5f0f\u8fdb\u884c\u641c\u7d22\u3002\u4ed6\u4eec\u671f\u671b\u5373\u65f6\u7b54\u6848\uff0c\u901a\u8fc7\u5b9e\u65f6\u4f18\u5316\u95ee\u9898\u4ee5\u5bf9\u8bdd\u65b9\u5f0f\u4e0eAI\u4ea4\u4e92\uff0c\u5e76\u5e0c\u671b\u4ed6\u4eec\u4f7f\u7528\u7684\u5de5\u5177\u4ed8\u51fa\u66f4\u5c11\u52aa\u529b\u3001\u63d0\u4f9b\u66f4\u6e05\u6670\u7684\u7b54\u6848\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u8fd9\u79cd\u8f6c\u53d8\u5f15\u53d1\u4e86\u91cd\u8981\u95ee\u9898\uff1a\u8c01\u62e5\u6709\u7b54\u6848\uff1f\u6211\u4eec\u80fd\u4fe1\u4efb\u5b83\u5417\uff1f\u53d1\u5e03\u5546\u5c06\u4f1a\u600e\u6837\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e9b\u662f\u4e0b\u4e00\u65f6\u4ee3\u641c\u7d22\u9762\u4e34\u7684\u6311\u6218\u3002\u800c\u622a\u81f3\u4eca\u5929\uff0c\u8fd9\u4e9b\u95ee\u9898\u5c1a\u672a\u5b8c\u5168\u89e3\u51b3\u3002\u6b64\u5916\uff0cAI\u5728\u641c\u7d22\u4e2d\u7684\u4f5c\u7528\u5df2\u4e0d\u4ec5\u9650\u4e8e\u603b\u7ed3\u7b54\u6848\u3002\u6211\u4eec\u6b63\u5728\u8fdb\u5165\u4e00\u4e2a\u9636\u6bb5\uff0c\u751f\u6210\u6a21\u578b\u5145\u5f53\u7684\u662f<strong>\u667a\u80fd\u4f53<\/strong>\u800c\u4e0d\u4ec5\u4ec5\u662f\u5de5\u5177\uff0c\u5b83\u4eec\u80fd\u591f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5c06\u4efb\u52a1\u5206\u89e3\u4e3a\u591a\u4e2a\u6b65\u9aa4<\/li>\n\n\n\n<li>\u4e0e\u5176\u4ed6AI\u667a\u80fd\u4f53\u8fdb\u884c\u6c9f\u901a<\/li>\n\n\n\n<li>\u5728\u65e0\u9700\u6301\u7eed\u4eba\u5de5\u6307\u5bfc\u7684\u60c5\u51b5\u4e0b\u751f\u6210\u89c1\u89e3\u5e76\u5b8c\u6210\u64cd\u4f5c<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8fd9\u79cd\u8f6c\u53d8\u7531\u201c\u6a21\u578b\u4e0a\u4e0b\u6587\u534f\u8bae\u201d\uff08Model Context Protocol, MCP\uff09\u7b49\u6982\u5ff5\u9a71\u52a8\u3002MCP\u662f\u4e00\u79cd\u5c06\u9759\u6001\u5185\u5bb9\u8f6c\u5316\u4e3a\u52a8\u6001\u3001\u53ef\u64cd\u4f5c\u7684AI\u4f53\u9a8c\u7684\u7cfb\u7edf\u3002\u4f60\u4e0d\u518d\u662f\u8fd0\u884c\u5355\u4e2a\u63d0\u793a\u8bcd\u7136\u540e\u7b49\u5f85\u56de\u590d\uff0c\u800c\u662f\u542f\u52a8\u4e00\u4e2a\u5b8c\u6574\u6d41\u7a0b\uff1a\u4e3bAI\u667a\u80fd\u4f53\u4e0eMCP\u901a\u4fe1\uff0c\u7136\u540e\u751f\u6210\u591a\u4e2a\u5177\u6709\u660e\u786e\u804c\u8d23\u7684\u4e13\u4e1a\u5316\u667a\u80fd\u4f53\uff0c\u5b83\u4eec\u5e76\u884c\u5de5\u4f5c\uff0c\u4ece\u800c\u66f4\u5feb\u3001\u66f4\u9ad8\u6548\u5730\u5b8c\u6210\u590d\u6742\u4efb\u52a1\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6700\u8fd1\u7684\u4e00\u6b21iPullRank\u7f51\u7edc\u7814\u8ba8\u4f1a\u4e0a\uff0cAndrea Volpini 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Console\uff08GSC\uff09\u4e2d\u62c9\u53d6\u6570\u636e\uff0c\u67e5\u627e\u70b9\u51fb\u91cf\u548c\u5c55\u793a\u91cf\u7684\u4e0b\u964d\u60c5\u51b5\u3002<\/li>\n\n\n\n<li><strong>\u667a\u80fd\u4f533<\/strong>\uff1a\u6a21\u62dfAI\u6a21\u5f0f\u67e5\u8be2\uff0c\u6d4b\u8bd5\u4f60\u7684\u7f51\u7ad9\u5728\u5bf9\u8bdd\u5f0f\u641c\u7d22\u4e2d\u7684\u5448\u73b0\u6548\u679c\u3002<\/li>\n\n\n\n<li><strong>\u667a\u80fd\u4f534<\/strong>\uff1a\u68c0\u67e5\u4f60\u7684\u77e5\u8bc6\u56fe\u8c31\u5b9e\u4f53\u6216\u5bcc\u5a92\u4f53\u641c\u7d22\u7ed3\u679c\u8d44\u683c\u662f\u5426\u53d1\u751f\u53d8\u5316\u3002<\/li>\n\n\n\n<li><strong>\u667a\u80fd\u4f535<\/strong>\uff1a\u5ba1\u67e5\u4f60\u7684\u5185\u5bb9\u7ed3\u6784\u548c\u8bed\u4e49\u4fe1\u53f7\uff0c\u8bc4\u4f30AI\u53ef\u8bfb\u6027\u3002<\/li>\n\n\n\n<li><strong>\u667a\u80fd\u4f536\u201310<\/strong>\uff1a\u6267\u884c\u7ade\u54c1\u57fa\u51c6\u5206\u6790\u3001\u5916\u94fe\u5206\u6790\u548c\u53ef\u89c1\u5ea6\u8bc4\u5206\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u7136\u540e\uff0c\u8fd9\u4e9b\u667a\u80fd\u4f53\u53ef\u4ee5\u5411\u4f60\u6c47\u62a5\uff0c\u751a\u81f3\u76f4\u63a5\u66f4\u65b0\u4f60\u7684\u4eea\u8868\u677f\u3001\u7535\u5b50\u8868\u683c\u6216\u76d1\u63a7\u8b66\u62a5\u3002\u667a\u80fd\u4f53\u6210\u4e3a\u4f60\u4e0e\u7f51\u7edc\u4e4b\u95f4\u3001\u4ee5\u53ca\u4e0d\u540c\u6570\u636e\u5c42\u3001\u5de5\u5177\u548c\u4efb\u52a1\u4e4b\u95f4\u7684\u65b0\u4e2d\u4ecb\u3002<strong>\u8fd9\u5c31\u662f\u641c\u7d22\u7684\u672a\u6765\u3002<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u751f\u6210\u5f0f\u5f15\u64ce\u4f18\u5316\uff08GEO\uff09\u7684\u5b9a\u4e49<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u641c\u7d22\u884c\u4e1a\u6b63\u5904\u4e8e\u4e00\u573a\u8eab\u4efd\u8f6c\u53d8\u4e4b\u4e2d\u3002\u51e0\u5341\u5e74\u6765\uff0c\u6211\u4eec\u4e00\u76f4\u5c06\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u627e\u5230\u4f60\u5185\u5bb9\u7684\u8fc7\u7a0b\u79f0\u4e3aSEO\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u662f\uff0c\u5f53\u641c\u7d22\u5f15\u64ce\u672c\u8eab\u9605\u8bfb\u4f60\u7684\u5185\u5bb9\u5e76\u76f4\u63a5\u4e3a\u4f60\u56de\u7b54\u95ee\u9898\uff0c\u800c\u4f60\u65e0\u9700\u70b9\u51fb\u4efb\u4f55\u5176\u4ed6\u94fe\u63a5\u65f6\uff0c\u8fd9\u53c8\u8be5\u53eb\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u6b63\u662f\u884c\u4e1a\u76ee\u524d\u8bd5\u56fe\u89e3\u51b3\u7684\u95ee\u9898\u3002\u4e1a\u754c\u51fa\u73b0\u4e86\u4e0d\u540c\u7684\u540d\u79f0\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7b54\u6848\u5f15\u64ce\u4f18\u5316\uff08AEO\uff09<\/li>\n\n\n\n<li>AI\u4f18\u5316\uff08AIO\uff09<\/li>\n\n\n\n<li>\u5927\u8bed\u8a00\u6a21\u578bSEO\uff08LLM SEO\uff09<\/li>\n\n\n\n<li>\u4ee5\u53ca\u6211\u4eeciPR\u4f7f\u7528\u7684\uff1a<strong>\u751f\u6210\u5f0f\u5f15\u64ce\u4f18\u5316\uff08GEO\uff09<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">GEO\u63cf\u8ff0\u7684\u662f\u5e2e\u52a9\u751f\u6210\u5f0f\u5f15\u64ce\u6b63\u786e\u7406\u89e3\u3001\u63d0\u53d6\u548c\u5448\u73b0\u4f60\u4fe1\u606f\u7684\u6280\u672f\u57fa\u7840\u8bbe\u65bd\u3001\u6570\u636e\u7ed3\u6784\u548c\u6743\u5a01\u4fe1\u53f7\u3002\u4e0eSEO\uff08\u5176\u53d7\u4f17\u662f\u9605\u8bfb\u641c\u7d22\u6458\u8981\u7684\u4eba\u7c7b\u7528\u6237\uff09\u4e0d\u540c\uff0cGEO\u7684\u4e3b\u8981\u53d7\u4f17\u662f<strong>\u673a\u5668<\/strong>\u3002\u4f60\u7684\u76ee\u6807\u662f\u8ba9AI\u6a21\u578b\u80fd\u591f\u51c6\u786e\u6444\u53d6\u3001\u6574\u5408\u5e76\u89e3\u91ca\u4f60\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b83\u6d89\u53ca\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\u7684\u4f18\u5316\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8bed\u4e49\u6e05\u6670\u5ea6<\/strong>\uff1a\u4f60\u7684\u5185\u5bb9\u9700\u8981\u65e0\u6b67\u4e49\u3001\u7ed3\u6784\u826f\u597d\uff0c\u5e76\u4e0eAI\u6a21\u578b\u6240\u8bc6\u522b\u7684\u6982\u5ff5\u4fdd\u6301\u4e00\u81f4\u3002<\/li>\n\n\n\n<li><strong>\u6743\u5a01\u6027<\/strong>\uff1a\u5f15\u64ce\u66f4\u503e\u5411\u4e8e\u5448\u73b0\u53ef\u4fe1\u3001\u6765\u6e90\u53ef\u9760\u7684\u5185\u5bb9\u3002\u8fd9\u610f\u5473\u7740\u8981\u83b7\u5f97\u5f15\u7528\u3001\u5c55\u793a\u4e13\u4e1a\u5ea6\u5e76\u5efa\u7acb\u5f3a\u5927\u7684\u54c1\u724c\u5b58\u5728\u611f\u3002<\/li>\n\n\n\n<li><strong>\u8de8\u6a21\u6001\u53ef\u8bbf\u95ee\u6027<\/strong>\uff1a\u73b0\u5728\u4e0d\u4ec5\u4ec5\u662f\u6587\u672c\u4e86\u3002\u751f\u6210\u5f0f\u5f15\u64ce\u4f1a\u4ece\u56fe\u50cf\u3001\u89c6\u9891\u3001\u8868\u683c\u3001\u56fe\u8868\u3001PDF\u751a\u81f3\u4ee3\u7801\u7247\u6bb5\u4e2d\u63d0\u53d6\u4fe1\u606f\u3002\u4f60\u7684\u4fe1\u606f\u9700\u8981\u4ee5\u591a\u79cd\u5f62\u5f0f\u5b58\u5728\u5e76\u4e14\u6613\u4e8e\u7406\u89e3\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u4e86\u8ba9\u4f60\u7684\u5185\u5bb9\u9002\u5e94Google Gemini\u3001Perplexity\u4ee5\u53ca\u5e26\u6d4f\u89c8\u529f\u80fd\u7684ChatGPT\u7b49\u751f\u6210\u5f0f\u7cfb\u7edf\uff0cGEO\u5173\u6ce8\u7684\u662f\u8868\u5c42\u4e4b\u4e0b\u7684\u673a\u5668\u53ef\u8bfb\u5c42\u9762\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7ed3\u6784\u5316\u6570\u636e<\/li>\n\n\n\n<li>\u6e05\u6670\u7684\u4e3b\u9898\u76f8\u5173\u6027<\/li>\n\n\n\n<li>\u4fe1\u4efb\u4fe1\u53f7<\/li>\n\n\n\n<li>\u591a\u6a21\u6001\u5c31\u7eea<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">SEO\u5173\u6ce8\u7684\u662f\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\u4e0a\u7684\u6392\u540d\u3002<strong>GEO\u5173\u6ce8\u7684\u662f\u6210\u4e3a\u7b54\u6848\u7684\u4e00\u90e8\u5206\u2014\u2014\u65e0\u8bba\u662f\u5426\u663e\u793a\u94fe\u63a5\u3002<\/strong>&nbsp;\u968f\u7740\u641c\u7d22\u5f15\u64ce\u6f14\u53d8\u4e3a\u751f\u6210\u5f0f\u5f15\u64ce\uff0cGEO\u4e3a\u6211\u4eec\u63d0\u4f9b\u4e86\u4e00\u4e2a\u6846\u67b6\uff0c\u786e\u4fdd\u5185\u5bb9\u4e0d\u4ec5\u88ab\u53d1\u73b0\uff0c\u800c\u4e14\u88ab\u6b63\u786e\u7406\u89e3\u548c\u5448\u73b0\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u76f8\u5173\u6027\u5de5\u7a0b\u7684\u5b9a\u4e49<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u76f8\u5173\u6027\u5de5\u7a0b\uff08Relevance Engineering, 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\u4f60\u8f93\u5165\u4e00\u4e2a\u5173\u952e\u8bcd\u3002 \u641c\u7d22\u5f15\u64ce\u5c06\u5b83\u4e0e\u7f51\u9875\u4e0a\u7684\u8bcd\u6c47\u8fdb\u884c\u5339\u914d\u3002 \u4f60\u81ea\u5df1\u4ece\u7ed3\u679c\u4e2d\u8fdb\u884c\u7b5b\u9009\u3002 \u66f4\u667a\u80fd\u7684\u7b97\u6cd5\uff082010\u5e74\u4ee3\uff09\uff1a \u8c37\u6b4c\u5f15\u5165\u77e5\u8bc6\u56fe\u8c31\uff0c\u5c06\u5173\u4e8e\u4eba\u7269\u3001\u5730\u70b9\u548c\u4e8b\u7269\u7684\u4e8b\u5b9e\u8054\u7cfb\u8d77\u6765\u3002 BERT\u5e2e\u52a9\u8c37\u6b4c\u7406\u89e3\u641c\u7d22\u67e5\u8be2\u7684\u4e0a\u4e0b\u6587\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5173\u952e\u8bcd\u3002 \u641c\u7d22\u7ed3\u679c\u5f00\u59cb\u5728\u9875\u9762\u4e0a\u663e\u793a\u6458\u8981\u3001\u7cbe\u9009\u7247\u6bb5\u548c\u5176\u4ed6\u7b80\u77ed\u7b54\u6848\u3002 \u751f\u6210\u5f0fAI\u7684\u98de\u8dc3\uff082020\u5e74\u4ee3\uff09\uff1a 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\u591a\u5e74\u6765\uff0c\u65b0\u7684\u6a21\u578b\u4f7f\u641c\u7d22\u5f15\u64ce\u80fd\u591f\u5f00\u59cb\u7406\u89e3\u641c\u7d22\u610f\u56fe\uff1a \u77e5\u8bc6\u56fe\u8c31\uff082012\u5e74\uff09\uff1a\u8ba9\u8c37\u6b4c\u4ece\u5339\u914d\u5173\u952e\u8bcd\u8f6c\u5411\u7406\u89e3\u5b9e\u4f53\u548c\u6982\u5ff5 BERT\uff082018\u5e74\uff09\uff1a\u4e00\u4e2a\u7a81\u7834\u6027\u7684\u53d8\u6362\u5668\u6a21\u578b\uff0c\u5e2e\u52a9\u8c37\u6b4c\u7406\u89e3\u53e5\u5b50\u4e2d\u5355\u8bcd\u7684\u4e0a\u4e0b\u6587\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5173\u952e\u8bcd \u5411\u91cf\u5d4c\u5165\uff082010\u5e74\u4ee3\u672b\u20132020\u5e74\u4ee3\uff09\uff1a\u7528\u8bed\u4e49\u641c\u7d22\u53d6\u4ee3\u5173\u952e\u8bcd\u5339\u914d\uff0c\u5c06\u67e5\u8be2\u548c\u5185\u5bb9\u6620\u5c04\u4e3a\u57fa\u4e8e\u610f\u4e49\u7684\u591a\u7ef4\u7a7a\u95f4\u4e2d\u7684\u70b9 MUM\u548cPaLM\uff082021\u20132022\u5e74\uff09\uff1a\u4f7f\u8c37\u6b4c\u80fd\u591f\u4e00\u6b65\u5904\u7406\u591a\u5a92\u4f53\u548c\u590d\u6742\u67e5\u8be2 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\u4f60\u8f93\u5165\u4e00\u4e2a\u5173\u952e\u8bcd\u3002 \u641c\u7d22\u5f15\u64ce\u5c06\u5b83\u4e0e\u7f51\u9875\u4e0a\u7684\u8bcd\u6c47\u8fdb\u884c\u5339\u914d\u3002 \u4f60\u81ea\u5df1\u4ece\u7ed3\u679c\u4e2d\u8fdb\u884c\u7b5b\u9009\u3002 \u66f4\u667a\u80fd\u7684\u7b97\u6cd5\uff082010\u5e74\u4ee3\uff09\uff1a \u8c37\u6b4c\u5f15\u5165\u77e5\u8bc6\u56fe\u8c31\uff0c\u5c06\u5173\u4e8e\u4eba\u7269\u3001\u5730\u70b9\u548c\u4e8b\u7269\u7684\u4e8b\u5b9e\u8054\u7cfb\u8d77\u6765\u3002 BERT\u5e2e\u52a9\u8c37\u6b4c\u7406\u89e3\u641c\u7d22\u67e5\u8be2\u7684\u4e0a\u4e0b\u6587\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5173\u952e\u8bcd\u3002 \u641c\u7d22\u7ed3\u679c\u5f00\u59cb\u5728\u9875\u9762\u4e0a\u663e\u793a\u6458\u8981\u3001\u7cbe\u9009\u7247\u6bb5\u548c\u5176\u4ed6\u7b80\u77ed\u7b54\u6848\u3002 \u751f\u6210\u5f0fAI\u7684\u98de\u8dc3\uff082020\u5e74\u4ee3\uff09\uff1a \u968f\u7740OpenAI\u7684GPT\u3001\u8c37\u6b4c\u7684Gemini\u548cAnthropic\u7684Claude\u7b49\u5927\u578b\u8bed\u8a00\u6a21\u578b\u7684\u5174\u8d77\uff0c\u641c\u7d22\u53d8\u5f97\u5177\u6709\u5bf9\u8bdd\u6027\u3002 \u8fd9\u4e9b\u6a21\u578b\u80fd\u591f\u603b\u7ed3\u591a\u4e2a\u6765\u6e90\uff0c\u5e76\u7528\u901a\u4fd7\u6613\u61c2\u7684\u8bed\u8a00\u56de\u7b54\u590d\u6742\u95ee\u9898\u3002 \u641c\u7d22\u5f15\u64ce\u4e0d\u518d\u4ec5\u4ec5\u662f\u627e\u5230\u4fe1\u606f\uff0c\u800c\u662f\u5c06\u5176\u7efc\u5408\u5e76\u4f5c\u4e3a\u7b54\u6848\u5448\u73b0\u3002 \u5982\u4eca\uff0cAI\u5728\u7528\u6237\u610f\u56fe\u4ea7\u751f\u7684\u65f6\u523b\u5c31\u4e0e\u5176\u76f8\u9047\u3002\u7cfb\u7edf\u4e0d\u518d\u7b49\u5f85\u4f60\u81ea\u5df1\u7b5b\u9009\u7ed3\u679c\uff0c\u800c\u662f\uff1a \u7406\u89e3\u4f60\u67e5\u8be2\u7684\u4e0a\u4e0b\u6587\uff08\u6709\u65f6\u8fd8\u5305\u62ec\u4f60\u7684\u641c\u7d22\u5386\u53f2\uff09 \u603b\u7ed3\u6700\u76f8\u5173\u7684\u4fe1\u606f 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