{"id":230,"date":"2018-03-21T20:38:05","date_gmt":"2018-03-21T12:38:05","guid":{"rendered":"http:\/\/www.86i87.com\/?p=230"},"modified":"2018-03-21T20:38:05","modified_gmt":"2018-03-21T12:38:05","slug":"seo%e7%9a%84%e6%9c%ba%e4%bc%9a%e6%98%af%e5%9c%a8%e5%a2%9e%e9%95%bf%ef%bc%8c%e8%bf%98%e6%98%af%e5%9c%a8%e8%a1%b0%e9%80%80%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=230","title":{"rendered":"SEO\u7684\u673a\u4f1a\u662f\u5728\u589e\u957f\uff0c\u8fd8\u662f\u5728\u8870\u9000\uff1f"},"content":{"rendered":"<p>SEO\u4ece\u4e1a\u8005\u90fd\u4f1a\u5173\u5fc3\u8fd9\u4e2a\u95ee\u9898\uff1aSEO\u7684\u673a\u4f1a\u662f\u5728\u589e\u957f\uff0c\u8fd8\u662f\u6f5c\u529b\u88ab\u641c\u7d22\u5f15\u64ce\u6240\u538b\u5236\uff1f \u4e0b\u9762\u662f\u4e00\u4e9b\u5177\u6709\u4ee3\u8868\u6027\u7684\u95ee\u9898\uff1a<\/p>\n<p>1.Google\u4e0a\u4eca\u5e74\u7684\u641c\u7d22\u6b21\u6570\u6bd4\u53bb\u5e74\u591a\u5417\uff1f<\/p>\n<p>2.Google\u4f1a\u7ed9\u81ea\u5df1\u5bfc\u5165\u66f4\u591a\u7684\u641c\u7d22\u6d41\u91cf\u5417\uff1f<\/p>\n<p>3.Google\u7684\u81ea\u7136\u6d41\u91cf\u4f1a\u56e0\u4e3a\u4ed8\u8d39\u5e7f\u544a\u7684\u8c03\u6574\u800c\u4e0b\u964d\u5417\uff1f<\/p>\n<p>4.SEO\u7684\u6d41\u91cf\u5df2\u7ecf\u5230\u4e86\u505c\u6ede\u9636\u6bb5\u5417\uff1f\u8fd8\u662f\u5728\u7f29\u6c34\uff1f<\/p>\n<p>\u8981\u56de\u7b54\u8fd9\u4e9b\u95ee\u9898\uff0c\u5fc5\u987b\u5f97\u6709\u6d77\u91cf\u7684\u641c\u7d22\u5f15\u64ce\u7528\u6237\u6570\u636e\u3002\u5e78\u8fd0\u7684\u662f\uff0cJumpshot\u548cSimilarweb\u62e5\u6709\u8fd9\u6837\u7684\u6570\u636e\uff0c\u6211\u4eec\u4e5f\u6709\u5e78\u7b2c\u4e00\u6b21\u83b7\u53d6\u76f8\u5173\u7684\u7cbe\u51c6\u6570\u5b57\uff0c\u6211\u4eec\u5c31\u4ee5Jumpshot\u7684\u6570\u636e\u4f5c\u4e3a\u539f\u59cb\u6570\u636e\u6765\u5206\u6790\uff1a<\/p>\n<p>\u9996\u5148\u6211\u4eec\u6765\u4e86\u89e3\u4e0bJumpshot\u7684\u539f\u7406\uff0c\u4ed6\u4eec\u901a\u8fc7\u5b89\u88c5\u5728\u51e0\u5343\u4e07\u53f0PC\u548c\u79fb\u52a8\u8bbe\u5907\u4e0a\u7684\u8f6f\u4ef6\u7a0b\u5e8f\u6765\u641c\u96c6\u6570\u636e\uff0c\u8fd9\u4e9b\u8bbe\u5907\u7684\u6d4f\u89c8\u5668\u4e0a\u53d1\u751f\u7684\u6240\u6709\u884c\u4e3a\u90fd\u4f1a\u88ab\u5b8c\u6574\u8bb0\u5f55\u3002\u672c\u6b21\u7814\u7a76\u7684\u6570\u636e\u90fd\u662f\u57fa\u4e8e\u7f8e\u56fd\u672c\u571f\u8bbf\u95eeGoogle\u7684\u6570\u636e<\/p>\n<p><strong>\u4e0b\u56fe\uff0c\u662f\u4ece15\u5e7410\u6708\u523017\u5e7410\u6708\u7684\u6574\u4f53\u641c\u7d22\u91cf\u7684\u6570\u636e<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sparktoro.com\/blog\/wp-content\/uploads\/2017\/12\/JS-monthly-searches-2015-800.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3487\" src=\"https:\/\/sparktoro.com\/blog\/wp-content\/uploads\/2017\/12\/JS-monthly-searches-2015-800.gif\" alt=\"Monthly Searches on Google.com US October 2015- November 2017\" width=\"800\" height=\"476\" \/><br \/>\n<\/a><\/p>\n<p>\u8fd9\u5f20\u56fe\u53ef\u5f97\u51fa\u4ee5\u4e0b\u7ed3\u8bba\uff1a<\/p>\n<p>1.\u641c\u7d22\u91cf\u4f1a\u53d7\u65f6\u95f4\u5468\u671f\u7684\u5f71\u54cd\uff0c\u6bcf\u5e74\u768410\u6708-3\u6708\u90fd\u662f\u641c\u7d22\u91cf\u7684\u5c0f\u9ad8\u5cf0\uff08\u5929\u6c14\u539f\u56e0\uff1f\u5047\u671f\uff1f\u66f4\u591a\u7528\u6237\u5728\u7f8e\u56fd\u56fd\u5185\uff1f\uff09<\/p>\n<p>2.2017\u5e741-10\u6708\u7684\u641c\u7d22\u91cf\u76f8\u6bd42016\u5e74\u540c\u671f\u589e\u957f\u4e8613.4%<\/p>\n<p>3.\u589e\u957f\u768413.4%\u6362\u7b97\u6210\u7edd\u5bf9\u503c\u662f 535.9\u4ebf\u641c\u7d22\u6b21\u6570\uff0c\u76f8\u5f53\u4e8e2003\u5e74Google\u5728\u5168\u7403\u603b\u7684\u641c\u7d22\u91cf<\/p>\n<p>4.\u6211\u731c\u6d4b16\u5e7411\u6708-17\u5e743\u6708\u7684\u641c\u7d22\u5c0f\u9ad8\u5cf0\u662f\u56e0\u4e3a\u7f8e\u56fd\u5927\u9009<\/p>\n<p>\u4ece\u8fd9\u5f20\u56fe\u8fd8\u53ef\u4ee5\u770b\u51fa\uff0c\u81f3\u5c11\u5728\u7f8e\u56fd\uff0c\u641c\u7d22\u5f15\u64ce\u7684\u4f7f\u7528\u91cf\u8fd8\u662f\u4fdd\u6301\u589e\u957f\u7684\u52bf\u5934\uff0c\u56e0\u6b64\u81ea\u7136\u4e5f\u4e0d\u7528\u62c5\u5fc3SEO\u7684\u524d\u666f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u6211\u4eec\u518d\u6765\u770b\u770b\u540c\u65f6\u671f\uff0cGoogle\u4ed8\u8d39\u548c\u514d\u8d39\u6d41\u91cf\u7684\u5bf9\u6bd4\u60c5\u51b5<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sparktoro.com\/blog\/wp-content\/uploads\/2017\/12\/JS-org-paid-clicks-2015-800.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3491 aligncenter\" src=\"https:\/\/sparktoro.com\/blog\/wp-content\/uploads\/2017\/12\/JS-org-paid-clicks-2015-800.gif\" alt=\"Organic vs. Paid Clicks in Google.com US November 2015 - October 2017\" width=\"800\" height=\"409\" \/><br \/>\n<\/a><\/p>\n<p>\u56fe\u6807\u91cc\u9762\u7684\u662f\u70b9\u51fb\u6570\u636e\u800c\u975e\u70b9\u51fb\u7387\uff0c\u6211\u4eec\u53ef\u4ee5\u89c2\u5bdf\u51fa\u4ee5\u4e0b\u51e0\u70b9\u73b0\u8c61:<\/p>\n<p>1.\u81ea\u7136\u6d41\u91cf\u548c\u4ed8\u8d39\u6d41\u91cf\u7684\u6700\u9ad8\u70b9\u90fd\u51fa\u73b0\u57282017\u5e741\u6708\u3002<\/p>\n<p>2.\u8fd9\u5f20\u56fe\u91cc\u9762\u7684\u6700\u4f4e\u70b9\u90fd\u51fa\u73b0\u57282017\u5e74\u4e0b\u534a\u5e74\uff086\u6708\u52309\u6708\uff09<\/p>\n<p>\u4e4b\u540e\u6211\u53c8\u91cd\u65b0\u52a0\u5de5\u4e86\u8fd9\u5f20\u8868\uff0c\u539f\u56e0\u5728\u4e8e\u6211\u60f3\u4e86\u89e3\u6bcf\u4e2a\u6708\u81ea\u7136\u641c\u7d22\u548c\u4ed8\u8d39\u641c\u7d22\u7684\u7edd\u5bf9\u503c\uff0c\u5982\u4e0b\u56fe\u6240\u793a\uff1a<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sparktoro.com\/blog\/wp-content\/uploads\/2017\/12\/JS-org-paid-clicks-per-800.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3495 aligncenter\" src=\"https:\/\/sparktoro.com\/blog\/wp-content\/uploads\/2017\/12\/JS-org-paid-clicks-per-800.gif\" alt=\"Clicks on Organic and Paid Results in Google.com US per ten searches November 2015 - October 2017\" width=\"800\" height=\"432\" \/><br \/>\n<\/a><\/p>\n<p>\u901a\u8fc7\u5206\u6790\u201c\u70b9\u51fb\u6570\/10\u6b21\u641c\u7d22\u67e5\u8be2\u201d \u8fd9\u4e2a\u6570\u636e\uff0c\u53ef\u4ee5\u907f\u514d\u5b63\u8282\u56e0\u7d20\u7684\u5f71\u54cd\uff0c\u540c\u65f6\u8fd8\u53ef\u4ee5\u770b\u51fa\u641c\u7d22\u5230\u70b9\u51fb\u7684\u8f6c\u5316\u60c5\u51b5\uff0c\u4e0d\u8fc7\u5206\u6790\u51fa\u7684\u7ed3\u8bba\u4f1a\u6bd4\u8f83\u8ba9\u4eba\u5931\u671b\uff1a<\/p>\n<p>1.\u70b9\u51fb\u6570\/10\u6b21\u641c\u7d22\u67e5\u8be2\u7684\u6570\u636e\u6700\u9ad8\u70b9\u51fa\u73b0\u57282015\u5e74\u768411\u6708\u4efd,\u4ece15\u5e7411\u6708\u4e4b\u540e\uff0c\u81ea\u7136\u6d41\u91cf\u7684\u70b9\u51fb\/\u67e5\u8be2 \u572815\u5e7412\u6708\u4efd\u548c16\u5e7411\u6708\u4efd\u51fa\u73b0\u660e\u663e\u4e0b\u964d\u3002\u4ed8\u8d39\u6d41\u91cf\u7684\u70b9\u51fb\/\u67e5\u8be2\u57282016\u5e741\u6708\u4efd\u660e\u663e\u4e0b\u964d\uff0c\u4e0d\u8fc7\u73b0\u5728\u5df2\u7ecf\u57fa\u672c\u6062\u590d\u3002<\/p>\n<p>2.\u62ff2015\u5e7411\u6708\u4efd\u548c2017\u5e7410\u6708\u4efd\u505a\u5bf9\u6bd4\uff0c15\u5e74 10\u4e2a\u67e5\u8be2\u80fd\u5f97\u5230\u4e866.97\u4e2a\u81ea\u7136\u6d41\u91cf\u70b9\u51fb\uff0c\u7136\u800c\u523017\u5e7410\u4e2a\u67e5\u8be2\u53ea\u67095.41\u4e2a\u70b9\u51fb\uff0c\u8fd9\u91cc\u9762\u5c31\u662fSEO\u6d41\u91cf\u7684\u635f\u5931\u3002<\/p>\n<p>3.\u6211\u731c\u60f3Google\u65b0\u7684\u641c\u7d22\u6837\u5f0f\uff1a\u201c\u7cbe\u9009\u6458\u8981\u201d\uff0c\u201c\u5373\u523b\u56de\u7b54\u201d\u548c\u201c\u77e5\u8bc6\u56fe\u8c31\u201d\u7684\u4e0a\u7ebf\u4f1a\u5bf9SEO\u7684\u70b9\u51fb\u91cf\u4ea7\u751f\u5f71\u54cd\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u4ea7\u54c1\u4e0d\u9700\u8981\u7528\u6237\u70b9\u51fb\u5c31\u6ee1\u8db3\u4e86\u7528\u6237\u7684\u641c\u7d22\u9700\u6c42\u3002<\/p>\n<p>\u867d\u7136\u641c\u7d22\u603b\u91cf\u7684\u589e\u957f\u4f1a\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u5f25\u8865SEO\u6d41\u91cf\u7684\u635f\u5931\uff0c\u4f46\u603b\u4f53\u6765\u770b\uff0cSEO\u662f\u8d8a\u6765\u8d8a\u96be\u505a\u4e86\u3002<\/p>\n<p>\u6570\u636e\u663e\u793a\uff0cSEO\u7684\u6d41\u91cf\u76ee\u524d\u4ecd\u7136\u662fPPC\u768420\u591a\u500d\uff0c\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u770b\uff0cSEO\u7684 \u7a7a\u95f4\u4ecd\u7136\u5de8\u5927\u3002<\/p>\n<p>\u6211\u7684\u7ed3\u8bba\u662f\u8fd9\u6837\u7684\uff1a\u7684\u786e\uff0cSEO\u7684\u673a\u4f1a\u5728\u9010\u6e10\u51cf\u5c11\uff0c\u8fc7\u53bb\u51e0\u5e74\u7684\u8d8b\u52bf\u4e5f\u8bc1\u660e\u4e86\u8fd9\u4e00\u70b9\u3002\u4e0d\u8fc7Google\u7684\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u4f9d\u7136\u5b58\u5728\u5de8\u5927\u7684\u6d41\u91cf\u7a7a\u95f4\uff0c\u4f53\u73b0\u5728\u4ee5\u4e0b\u51e0\u70b9\uff1a<\/p>\n<p>1.Google\u80fd\u63d0\u4f9b\u6bd4\u5176\u4ed6\u4efb\u4f55\u7f51\u7ad9\u90fd\u8981\u591a\u7684\u81ea\u7136\u6d41\u91cf<\/p>\n<p>2.2015\u5e74\u540e\u641c\u7d22\u6d41\u91cf\u4ecd\u7136\u4fdd\u6301\u4e86\u589e\u957f<\/p>\n<p>3.\u81ea\u7136\u6d41\u91cf\u4f9d\u7136\u662f\u4ed8\u8d39\u6d41\u91cf\u768420\u500d<\/p>\n<p>4.\u76ee\u524d\u53ea\u662f\u7f8e\u56fd\u672c\u571f\u7684\u6570\u636e\uff0c\u7136\u800cGoogle\u5728\u5176\u4ed6\u56fd\u5bb6\u7684\u589e\u957f\u4f1a\u66f4\u52a0\u8fc5\u901f\u3002<\/p>\n<p>\u6211\u8fd8\u60f3\u63d0\u4e00\u63d0\u4e00\u4e2a\u6709\u610f\u601d\u7684\u6570\u636e\uff0c\u5c31\u662f\u54ea\u4e9b\u6ca1\u6709\u70b9\u51fb\u7684\u641c\u7d22\u8bcd\u3002<\/p>\n<p>\u8fd9\u5f20\u56fe\u91cc\u9762\u53ef\u4ee5\u53d1\u73b02016\u5e7411\u6708\u8d77\uff0c\u79fb\u52a8\u7aef\u7684\u4e0d\u70b9\u51fb\u6bd4\u4f8b\u5927\u5927\u63d0\u5347\uff0c\u4e5f\u548c\u4e0a\u9762\u4e00\u5f20\u56feSEO\u6d41\u91cf\u7684\u4e0b\u964d\u4e92\u76f8\u9a8c\u8bc1\uff0c\u8bf4\u660e\u79fb\u52a8\u7aef\u662f\u81ea\u7136\u6d41\u91cf\u70b9\u51fb\u4e0b\u964d\u7684\u4e3b\u8981\u539f\u56e0\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sparktoro.com\/blog\/wp-content\/uploads\/2017\/12\/JS-no-click-searches-2015-800.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3499\" src=\"https:\/\/sparktoro.com\/blog\/wp-content\/uploads\/2017\/12\/JS-no-click-searches-2015-800.gif\" alt=\"Number of no-click searches on desktop vs. mobile in Google.com US November 2015 - October 2017\" width=\"800\" height=\"475\" \/><\/p>\n<p><\/a><\/p>\n<p>\u4e5f\u8bb8\u6709\u4eba\u4f1a\u89c9\u5f97\uff0cSEO\u6ca1\u6cd5\u505a\u4e86\uff0c\u5176\u5b9e\u4e0d\u59a8\u518d\u4ed4\u7ec6\u60f3\u4e00\u60f3\uff0c\u867d\u7136\u79fb\u52a8\u7aef\u7684\u81ea\u7136\u6d41\u91cf\u70b9\u51fb\u7387\u6bd4PC\u7aef\u8981\u4f4e\u5f88\u591a\uff0c\u4f46\u662fGoogle\u7684\u81ea\u7136\u6d41\u91cf\u4f9d\u7136\u662f\u5728\u589e\u957f\uff0c\u53bb 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1.Google\u4e0a\u4eca\u5e74\u7684\u641c\u7d22\u6b21\u6570\u6bd4\u53bb\u5e74\u591a\u5417\uff1f 2.Google\u4f1a\u7ed9\u81ea\u5df1\u5bfc\u5165\u66f4\u591a\u7684\u641c\u7d22\u6d41\u91cf\u5417\uff1f 3.Google\u7684\u81ea\u7136\u6d41\u91cf\u4f1a\u56e0\u4e3a\u4ed8\u8d39\u5e7f\u544a\u7684\u8c03\u6574\u800c\u4e0b\u964d\u5417\uff1f 4.SEO\u7684\u6d41\u91cf\u5df2\u7ecf\u5230\u4e86\u505c\u6ede\u9636\u6bb5\u5417\uff1f\u8fd8\u662f\u5728\u7f29\u6c34\uff1f \u8981\u56de\u7b54\u8fd9\u4e9b\u95ee\u9898\uff0c\u5fc5\u987b\u5f97\u6709\u6d77\u91cf\u7684\u641c\u7d22\u5f15\u64ce\u7528\u6237\u6570\u636e\u3002\u5e78\u8fd0\u7684\u662f\uff0cJumpshot\u548cSimilarweb\u62e5\u6709\u8fd9\u6837\u7684\u6570\u636e\uff0c\u6211\u4eec\u4e5f\u6709\u5e78\u7b2c\u4e00\u6b21\u83b7\u53d6\u76f8\u5173\u7684\u7cbe\u51c6\u6570\u5b57\uff0c\u6211\u4eec\u5c31\u4ee5Jumpshot\u7684\u6570\u636e\u4f5c\u4e3a\u539f\u59cb\u6570\u636e\u6765\u5206\u6790\uff1a 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