{"id":2132,"date":"2026-01-17T05:50:53","date_gmt":"2026-01-17T05:50:53","guid":{"rendered":"https:\/\/86i87.com\/?p=2132"},"modified":"2026-01-17T05:50:54","modified_gmt":"2026-01-17T05:50:54","slug":"%e8%b0%b7%e6%ad%8c%e6%9c%89%e6%84%8f%e6%b7%a1%e5%8c%96geo%e5%bd%b1%e5%93%8d-%e4%bd%86%e6%88%91%e4%bb%ac%e8%af%a5%e5%a5%bd%e5%a5%bd%e8%b0%88%e8%b0%88%e5%9e%83%e5%9c%beai%e6%90%9c","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=2132","title":{"rendered":"\u8c37\u6b4c\u6709\u610f\u6de1\u5316GEO\u5f71\u54cd\u2014\u2014\u4f46\u6211\u4eec\u8be5\u597d\u597d\u8c08\u8c08\u5783\u573eAI\u641c\u7d22\u7ed3\u679c\u9875\u4e86"},"content":{"rendered":"\n

\u539f\u6587\u5730\u5740\uff1ahttps:\/\/www.searchenginejournal.com\/how-much-can-we-influence-ai-responses\/564898\/<\/a><\/p>\n\n\n\n

\u8c37\u6b4c\u7684Danny Sullivan\u4e0eJohn Mueller\u5728\u5176”Search Off The Record”\u64ad\u5ba2\u4e2d\uff0c\u4e3a\u90a3\u4e9b\u5bf9\u57fa\u4e8eLLM\u7684\u641c\u7d22\u548c\u804a\u5929\u6392\u540d\u6709\u7591\u95ee\u7684SEO\u4ece\u4e1a\u8005\u53ca\u51fa\u7248\u5546\u63d0\u4f9b\u4e86\u6307\u5bfc\uff0c\u5e76\u9a73\u65a5\u4e86\u5e7f\u4e3a\u6d41\u4f20\u7684”\u5c06\u5185\u5bb9\u5206\u5757”\u7684\u5efa\u8bae\u3002\u4f46\u8fd9\u771f\u7684\u4e0d\u662f\u8c37\u6b4c\u5458\u5de5\u6b64\u523b\u5e94\u8be5\u8ba8\u8bba\u7684\u91cd\u70b9\u3002<\/strong><\/p>\n\n\n\n

SEO\u4e0e\u4e0b\u4e00\u4ee3\u641c\u7d22<\/strong>
\u8c37\u6b4c\u8fc7\u53bb\u6839\u636e\u5173\u952e\u8bcd\u5339\u914d\u6765\u6392\u540d\u5185\u5bb9\uff0c\u800cPageRank\u5219\u662f\u5229\u7528\u94fe\u63a5\u951a\u6587\u672c\u6765\u6269\u5c55\u8fd9\u4e00\u6a21\u5f0f\u30022012\u5e74\u77e5\u8bc6\u56fe\u8c31\u7684\u5f15\u5165\uff0c\u88ab\u63cf\u8ff0\u4e3a\u671d\u7740\u57fa\u4e8e\u73b0\u5b9e\u4e16\u754c\u4e2d\u7684”\u4e8b\u7269”\uff08\u5b9e\u4f53\uff09\u6765\u6392\u540d\u7b54\u6848\u8fc8\u51fa\u7684\u4e00\u6b65\u3002\u8c37\u6b4c\u79f0\u4e4b\u4e3a\u4ece”\u5b57\u7b26\u4e32”\u5230”\u4e8b\u7269”\u7684\u8f6c\u53d8\u3002<\/p>\n\n\n\n

\u4eca\u5929\u6b63\u5728\u53d1\u751f\u7684\uff0c\u6b63\u662f\u8c37\u6b4c\u57282012\u5e74\u6240\u79f0\u7684”\u4e0b\u4e00\u4ee3\u641c\u7d22\uff0c\u5b83\u6c72\u53d6\u7f51\u7edc\u7684\u96c6\u4f53\u667a\u6167\uff0c\u5e76\u66f4\u50cf\u4eba\u7c7b\u4e00\u6837\u7406\u89e3\u4e16\u754c”\u3002<\/p>\n\n\n\n

\u56e0\u6b64\uff0c\u5f53\u4eba\u4eec\u8bf4SEO\u4ec0\u4e48\u90fd\u6ca1\u53d8\u65f6\uff0c\u4ece\u5e95\u5c42\u57fa\u7840\u8bbe\u65bd\u4ecd\u7136\u662f\u8c37\u6b4c\u641c\u7d22\u8fd9\u4e2a\u89d2\u5ea6\u6765\u8bf4\uff0c\u786e\u5b9e\u5982\u6b64\u3002\u6539\u53d8\u5728\u4e8e\uff0c\u7b54\u6848\u73b0\u5728\u4ee5\u957f\u7bc7\u5f62\u5f0f\u5448\u73b0\uff0c\u5b83\u4eec\u56de\u7b54\u4e86\u7528\u6237\u521d\u59cb\u67e5\u8be2\u4e4b\u5916\u4e09\u4e2a\u751a\u81f3\u66f4\u591a\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n

“AI\u65f6\u4ee3\u7684SEO\u6709\u4f55\u4e0d\u540c”\u8fd9\u4e2a\u95ee\u9898\u7684\u7b54\u6848\u662f\uff1a\u4e3a\u5355\u4e00\u5173\u952e\u8bcd\u5bf9\u5e94\u5355\u4e00\u641c\u7d22\u7ed3\u679c\u800c\u4f18\u5316\u7684\u8303\u5f0f\u5df2\u88ab\u6253\u7834\uff0c\u88ab\u67e5\u8be2\u6269\u5c55<\/strong> \u51fb\u5f97\u7c89\u788e\u3002<\/p>\n\n\n\n

\u8c37\u6b4c\u7684Danny Sullivan\u548cJohn Mueller\u5c1d\u8bd5\u5c31SEO\u5e94\u5173\u6ce8\u4ec0\u4e48\u63d0\u4f9b\u6307\u5bfc\u3002\u4ed6\u4eec\u8bf4\u5230\u70b9\u5b50\u4e0a\u4e86\u5417\uff1f<\/p>\n\n\n\n

\u5982\u4f55\u4e3a\u957f\u7bc7\u7b54\u6848\u5199\u4f5c<\/strong>
\u65e2\u7136\u8c37\u6b4c\u6b63\u5728\u5448\u73b0\u591a\u6bb5\u843d\u7684\u957f\u7bc7\u7b54\u6848\uff0c\u90a3\u4e48\u521b\u5efa\u7ec4\u7ec7\u6210”\u5c0f\u5757”\u7684\u5185\u5bb9\u8fd8\u6709\u610f\u4e49\u5417\uff1f\u8fd9\u5982\u4f55\u5f71\u54cd\u4eba\u7c7b\u9605\u8bfb\u5185\u5bb9\u7684\u4f53\u9a8c\uff1f\u4ed6\u4eec\u4f1a\u559c\u6b22\u8fd8\u662f\u79bb\u5f00\uff1f<\/p>\n\n\n\n

\u8bb8\u591aSEO\u4ece\u4e1a\u8005\u57fa\u4e8e”AI\u4ee5\u5757\u4e3a\u5355\u4f4d\u7406\u89e3\u5185\u5bb9”\u7684\u76f4\u89c9\uff0c\u5efa\u8bae\u51fa\u7248\u5546\u5c06\u9875\u9762\u6309\u533a\u5757\u5212\u5206\u6210”\u5757”\u3002\u4f46\u8fd9\u662f\u4e00\u79cd\u6b66\u65ad\u7684\u505a\u6cd5\uff0c\u5ffd\u7565\u4e86\u4e00\u4e2a\u4e8b\u5b9e\uff1a\u4e00\u4e2a\u7ed3\u6784\u826f\u597d\u7684\u7f51\u9875\uff0c\u901a\u8fc7\u4f7f\u7528\u6807\u9898\u3001\u6709\u5e8f\/\u65e0\u5e8f\u5217\u8868\u7b49HTML\u5143\u7d20\uff0c\u672c\u8eab\u5c31\u5df2\u7ecf\u5206\u5757\u4e86\u3002\u4e00\u4e2a\u6807\u8bb0\u548c\u683c\u5f0f\u6b63\u786e\u7684\u7f51\u9875\uff0c\u7406\u5e94\u5df2\u7ecf\u683c\u5f0f\u5316\u4e3a\u4eba\u4e0e\u673a\u5668\u90fd\u80fd\u8f7b\u677e\u7406\u89e3\u7684\u903b\u8f91\u7ed3\u6784\u3002\u8fd9\u2026\u2026\u4e0d\u662f\u660e\u6446\u7740\u7684\u5417\uff1f<\/p>\n\n\n\n

\u96be\u602a\u8c37\u6b4c\u7684Danny Sullivan\u8b66\u544aSEO\u4ece\u4e1a\u8005\u548c\u51fa\u7248\u5546\u4e0d\u8981\u5c06\u5185\u5bb9\u5206\u5757\u3002<\/p>\n\n\n\n

Danny\u8bf4\uff1a<\/p>\n\n\n\n

“\u8c08\u5230\u5176\u4e2d\u4e00\u4ef6\u4e8b\uff0c\u6211\u63d0\u5230\u8fc7\u4eba\u4eec\u559c\u6b22\u95ee\u7684\u5177\u4f53\u95ee\u9898\uff0c\u6bd4\u5982’\u6211\u9700\u8981\u6539\u8fdb\u4ec0\u4e48’\u3002\u6211\u5728\u4e00\u4e9b\u5efa\u8bae\u548c\u6307\u5357\u4e2d\u53cd\u590d\u770b\u5230\uff0c\u4eba\u4eec\u8bd5\u56fe\u5f04\u6e05\u695a\u5982\u4f55\u5e94\u5bf9LLM\u4e4b\u7c7b\u7684\u4e1c\u897f\uff0c\u5176\u4e2d\u4e00\u6761\u5c31\u662f\u628a\u4f60\u7684\u5185\u5bb9\u53d8\u6210\u5c0f\u5757\uff0c\u56e0\u4e3aLLM\u559c\u6b22\u771f\u6b63\u5c0f\u5757\u7684\u4e1c\u897f\uff0c\u5bf9\u5427\uff1f\u4f46\u6211\u4eec\u4e0d\u5e0c\u671b\u4f60\u4eec\u8fd9\u6837\u505a\u3002\u6211\u548c\u4e00\u4e9b\u5de5\u7a0b\u5e08\u8c08\u8fc7\u8fd9\u4e2a\u3002\u6211\u4eec\u4e0d\u5e0c\u671b\u4f60\u4eec\u8fd9\u6837\u505a\uff0c\u771f\u7684\u4e0d\u5e0c\u671b\u3002\u6211\u4eec\u4e0d\u5e0c\u671b\u4eba\u4eec\u4e13\u95e8\u4e3a\u641c\u7d22\u53bb\u523b\u610f\u5236\u4f5c\u4efb\u4f55\u4e1c\u897f\u3002\u8fd9\u4ece\u6765\u4e0d\u662f\u6211\u4eec\u7684\u7acb\u573a\uff0c\u6211\u4eec\u73b0\u5728\u4ecd\u7136\u5982\u6b64\u3002\u6211\u4eec\u771f\u7684\u4e0d\u5e0c\u671b\u4f60\u4eec\u89c9\u5f97\u81ea\u5df1\u9700\u8981\u8fd9\u6837\u505a\uff0c\u6216\u8005\u5236\u4f5c\u4e24\u4e2a\u7248\u672c\u7684\u5185\u5bb9\uff0c\u4e00\u4e2a\u7ed9LLM\uff0c\u4e00\u4e2a\u7ed9\u7f51\u7edc\u3002”<\/p>\n\n\n\n

Danny\u4e0e\u4e00\u4e9b\u8c37\u6b4c\u5de5\u7a0b\u5e08\u8ba8\u8bba\u4e86\u5206\u5757\u95ee\u9898\uff0c\u4ed6\u4ece\u4e2d\u5f97\u51fa\u7684\u7ed3\u8bba\u662f\u5efa\u8bae\u4e0d\u8981\u5206\u5757\u3002\u7b2c\u4e8c\u4e2a\u7ed3\u8bba\u662f\uff0c\u4ed6\u4eec\u7684\u7cfb\u7edf\u8bbe\u7f6e\u4e3a\u50cf\u4eba\u7c7b\u8bfb\u8005\u90a3\u6837\u8bbf\u95ee\u5185\u5bb9\uff0c\u56e0\u6b64\u4ed6\u5efa\u8bae\u4e3a\u4eba\u7c7b\u5236\u4f5c\u5185\u5bb9\u3002<\/p>\n\n\n\n

\u907f\u8c08\u641c\u7d22\u6d41\u91cf\u5f71\u54cd<\/strong>
\u4f46\u662f\uff0c\u4ed6\u518d\u6b21\u907f\u5f00\u4e86\u6211\u8ba4\u4e3a\u662fAI\u641c\u7d22\u66f4\u91cd\u8981\u7684\u4e00\u4e2a\u65b9\u9762\uff1a\u67e5\u8be2\u6269\u5c55<\/strong> \u53ca\u5176\u5bf9\u6d41\u91cf\u6765\u6e90<\/strong> \u7684\u5f71\u54cd\u3002\u67e5\u8be2\u6269\u5c55\u5f71\u54cd\u6d41\u91cf\uff0c\u56e0\u4e3a\u5bf9\u4e8e\u7528\u6237\u63d0\u51fa\u7684\u6bcf\u4e00\u4e2a\u67e5\u8be2\uff0c\u8c37\u6b4c\u90fd\u5728\u4e3a\u6570\u4e2a\u76f8\u5173\u67e5\u8be2\u6392\u540d\u5c11\u91cf\u9875\u9762\u3002\u4f46\u4f7f\u60c5\u51b5\u66f4\u590d\u6742\u7684\u662f\uff08\u4e0b\u6587\u4f1a\u8fdb\u4e00\u6b65\u8bf4\u660e\uff09\uff0c\u8c37\u6b4c\u6b63\u5728\u6392\u540d\u7684\u8fd9\u4e9b\u7f51\u7ad9\u8d28\u91cf\u5e76\u4e0d\u8fbe\u6807\u3002<\/p>\n\n\n\n

\u5173\u6ce8\u5927\u5c40<\/strong>
Danny Sullivan\u63a5\u7740\u8ba8\u8bba\u4e86\u4e3a\u673a\u5668\u4f18\u5316\u7684\u5f0a\u7aef\uff0c\u89e3\u91ca\u8bf4\u7cfb\u7edf\u6700\u7ec8\u4f1a\u6539\u8fdb\uff0c\u800c\u8fd9\u901a\u5e38\u610f\u5473\u7740\u4e3a\u673a\u5668\u6240\u505a\u7684\u4f18\u5316\u5c06\u4e0d\u518d\u6709\u6548\u3002<\/p>\n\n\n\n

\u4ed6\u89e3\u91ca\u9053\uff1a<\/p>\n\n\n\n

“\u7136\u540e\u7cfb\u7edf\u4f1a\u6539\u8fdb\uff0c\u5927\u6982\u603b\u662f\u671d\u7740\u5956\u52b1\u4e3a\u4eba\u7c7b\u7f16\u5199\u7684\u5185\u5bb9\u7684\u65b9\u5411\u52aa\u529b\u3002\u4f60\u4e3a\u4e86\u53d6\u60a6\u8fd9\u4e2aLLM\u7cfb\u7edf\u6240\u505a\u7684\u6240\u6709\u90a3\u4e9b\u53ef\u80fd\u6709\u6548\u4e5f\u53ef\u80fd\u65e0\u6548\u7684\u4e8b\u60c5\uff0c\u53ef\u80fd\u65e0\u6cd5\u957f\u671f\u6301\u7eed\u3002\u2026\u2026\u518d\u8bf4\u4e00\u6b21\uff0c\u4f60\u5fc5\u987b\u81ea\u5df1\u505a\u51b3\u5b9a\u3002\u4f46\u6211\u8ba4\u4e3a\u4f60\u5f80\u5f80\u4f1a\u770b\u5230\uff0c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u8fd9\u4e9b\u975e\u5e38\u5177\u4f53\u7684\u5c0f\u6280\u5de7\u5e76\u4e0d\u662f\u8ba9\u4f60\u6301\u7eed\u524d\u8fdb\u7684\u4e1c\u897f\u3002\u4e0d\u8fc7\uff0c\u4f60\u77e5\u9053\u7684\uff0c\u4f60\u81ea\u5df1\u505a\u51b3\u5b9a\u3002\u4f46\u6211\u4e5f\u8ba4\u4e3a\uff0c\u8bb8\u591a\u5728SEO\u9886\u57df\u5f85\u4e86\u5f88\u4e45\u7684\u4eba\u4f1a\u770b\u5230\u8fd9\u4e00\u70b9\uff0c\u4f1a\u8ba4\u8bc6\u5230\uff0c\u4e13\u6ce8\u4e8e\u8fd9\u4e9b\u57fa\u672c\u76ee\u6807\uff0c\u624d\u662f\u8ba9\u4f60\u6301\u7eed\u53d1\u5c55\u7684\u5173\u952e\u3002”<\/p>\n\n\n\n

\u8ba9\u6211\u4eec\u8c08\u8c08\u5783\u573eAI\u641c\u7d22\u7ed3\u679c<\/strong>
\u6211\u8ba4\u8bc6Danny Sullivan\u5f88\u4e45\u4e86\uff0c\u975e\u5e38\u5c0a\u91cd\u4ed6\u3002\u6211\u77e5\u9053\u4ed6\u5fc3\u7cfb\u51fa\u7248\u5546\uff0c\u771f\u5fc3\u5e0c\u671b\u4ed6\u4eec\u6210\u529f\u3002\u4f46\u6211\u5e0c\u671b\u4ed6\u80fd\u8c08\u8c08\u7684\u662f\uff0c\u4e3b\u9898\u4e13\u5bb6\u4eec\u9762\u4e34\u7684\u6d41\u91cf\u673a\u4f1a\u6b63\u5728\u51cf\u5c11\uff0c\u4ee5\u53ca\u8c37\u6b4c\u6301\u7eed\u5448\u73b0\u7684\u90a3\u4e9b\u770b\u4f3c\u968f\u610f\u7684\u5783\u573e\u641c\u7d22\u7ed3\u679c\u3002<\/p>\n\n\n\n

\u4e3b\u9898\u4e13\u4e1a\u6027\u7684\u7f3a\u5931<\/strong>
\u8c37\u6b4c\u6709\u610f\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u9690\u85cf\u4e13\u5bb6\u51fa\u7248\u7269\uff0c\u5c06\u5176\u85cf\u533f\u5728”\u66f4\u591a”\u9009\u9879\u5361\u4e0b\u3002\u4e3a\u4e86\u627e\u5230\u4e13\u5bb6\u5185\u5bb9\uff0c\u7528\u6237\u5fc5\u987b\u70b9\u51fb”\u66f4\u591a”\u9009\u9879\u5361\uff0c\u7136\u540e\u518d\u70b9\u51fb”\u65b0\u95fb”\u9009\u9879\u5361\u3002<\/p>\n\n\n\n

\u8c37\u6b4c\u5982\u4f55\u9690\u85cf\u4e13\u5bb6\u7f51\u9875<\/strong>
\uff08\u63cf\u8ff0\u56fe\u7247\u5185\u5bb9\uff1a\u8c37\u6b4c\u5c06\u4e13\u5bb6\u7f51\u9875\u9690\u85cf\u5728”\u66f4\u591a” > “\u65b0\u95fb”\u9009\u9879\u5361\u4e0b\u3002\uff09<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u8c37\u6b4c\u7684AI\u6a21\u5f0f\u63a8\u5e7f\u5783\u573e\u548c\u7f3a\u4e4f\u4e13\u4e1a\u6027\u7684\u7f51\u7ad9<\/strong>
\u8fd9\u6b21\u641c\u7d22\u5e76\u975e\u523b\u610f\u6311\u9009\u6765\u5c55\u793a\u7cdf\u7cd5\u7ed3\u679c\u3002\u8fd9\u771f\u7684\u662f\u6211\u4e3a\u4e86\u4e00\u4e2a\u5173\u4e8e\u8fde\u5e3d\u886b\u7a7f\u642d\u7684\u5408\u7406\u95ee\u9898\u6240\u505a\u7684\u552f\u4e00\u4e00\u6b21\u641c\u7d22\u3002<\/p>\n\n\n\n

\u8c37\u6b4c\u7684AI\u6a21\u5f0f\u5f15\u7528\u4e86\u4ee5\u4e0b\u9875\u9762\uff1a<\/p>\n\n\n\n

    \n
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    \"\"<\/figure>\n\n\n\n

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    \"\"<\/figure>\n\n\n\n

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    \u539f\u6587\u5730\u5740\uff1ahttps:\/\/www.searchenginejournal.com\/how-much-can-we-influence-ai-responses\/564898\/ \u8c37\u6b4c\u7684Danny Sullivan\u4e0eJohn Mueller\u5728\u5176”Search Off The Record”\u64ad\u5ba2\u4e2d\uff0c\u4e3a\u90a3\u4e9b\u5bf9\u57fa\u4e8eLLM\u7684\u641c\u7d22\u548c\u804a\u5929\u6392\u540d\u6709\u7591\u95ee\u7684SEO\u4ece\u4e1a\u8005\u53ca\u51fa\u7248\u5546\u63d0\u4f9b\u4e86\u6307\u5bfc\uff0c\u5e76\u9a73\u65a5\u4e86\u5e7f\u4e3a\u6d41\u4f20\u7684”\u5c06\u5185\u5bb9\u5206\u5757”\u7684\u5efa\u8bae\u3002\u4f46\u8fd9\u771f\u7684\u4e0d\u662f\u8c37\u6b4c\u5458\u5de5\u6b64\u523b\u5e94\u8be5\u8ba8\u8bba\u7684\u91cd\u70b9\u3002 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\u56e0\u6b64\uff0c\u5f53\u4eba\u4eec\u8bf4SEO\u4ec0\u4e48\u90fd\u6ca1\u53d8\u65f6\uff0c\u4ece\u5e95\u5c42\u57fa\u7840\u8bbe\u65bd\u4ecd\u7136\u662f\u8c37\u6b4c\u641c\u7d22\u8fd9\u4e2a\u89d2\u5ea6\u6765\u8bf4\uff0c\u786e\u5b9e\u5982\u6b64\u3002\u6539\u53d8\u5728\u4e8e\uff0c\u7b54\u6848\u73b0\u5728\u4ee5\u957f\u7bc7\u5f62\u5f0f\u5448\u73b0\uff0c\u5b83\u4eec\u56de\u7b54\u4e86\u7528\u6237\u521d\u59cb\u67e5\u8be2\u4e4b\u5916\u4e09\u4e2a\u751a\u81f3\u66f4\u591a\u7684\u95ee\u9898\u3002 “AI\u65f6\u4ee3\u7684SEO\u6709\u4f55\u4e0d\u540c”\u8fd9\u4e2a\u95ee\u9898\u7684\u7b54\u6848\u662f\uff1a\u4e3a\u5355\u4e00\u5173\u952e\u8bcd\u5bf9\u5e94\u5355\u4e00\u641c\u7d22\u7ed3\u679c\u800c\u4f18\u5316\u7684\u8303\u5f0f\u5df2\u88ab\u6253\u7834\uff0c\u88ab\u67e5\u8be2\u6269\u5c55 \u51fb\u5f97\u7c89\u788e\u3002 \u8c37\u6b4c\u7684Danny Sullivan\u548cJohn Mueller\u5c1d\u8bd5\u5c31SEO\u5e94\u5173\u6ce8\u4ec0\u4e48\u63d0\u4f9b\u6307\u5bfc\u3002\u4ed6\u4eec\u8bf4\u5230\u70b9\u5b50\u4e0a\u4e86\u5417\uff1f 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