{"id":205,"date":"2018-02-25T17:51:56","date_gmt":"2018-02-25T09:51:56","guid":{"rendered":"http:\/\/www.86i87.com\/?p=205"},"modified":"2018-02-25T17:51:56","modified_gmt":"2018-02-25T09:51:56","slug":"seo%e6%a1%88%e4%be%8b%e5%88%86%e6%9e%90-%e6%94%b9%e5%96%84%e7%88%ac%e8%99%ab%e7%9a%84%e6%8a%93%e5%8f%96%e5%92%8c%e6%94%b6%e5%bd%95%e4%bc%9a%e5%b8%a6%e6%9d%a5%e6%80%8e%e6%a0%b7%e7%9a%84%e6%95%88","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=205","title":{"rendered":"SEO\u6848\u4f8b\u5206\u6790-\u6539\u5584\u722c\u866b\u7684\u6293\u53d6\u548c\u6536\u5f55\u4f1a\u5e26\u6765\u600e\u6837\u7684\u6548\u679c\uff1f"},"content":{"rendered":"<p>\u5728\u6280\u672f\u5c42\u9762\u6316\u6398SEO\u7684\u6539\u8fdb\u7a7a\u95f4\u5e38\u5e38\u4f1a\u6709\u610f\u60f3\u4e0d\u5230\u7684\u6536\u83b7\uff0c\u7f51\u7ad9\u89c4\u6a21\u8d8a\u5927\uff0cSEO\u6280\u672f\u5206\u6790\u4e5f\u8d8a\u91cd\u8981\uff0c\u4e0b\u9762\u8fd9\u4e2a\u6848\u4f8b\u5c31\u662f\u901a\u8fc7\u51cf\u5c11\u7f51\u7ad980%\u7684\u6536\u5f55\u7ed3\u679c\uff0c\u5374\u5e26\u6765\u7f51\u7ad9\u8425\u6536\u7684\u660e\u663e\u589e\u957f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u7f51\u7ad9\u8425\u6536\u662f\u6700\u4f73KPI<\/h2>\n<p>\u901a\u8fc7\u63d0\u5347\u641c\u7d22\u5f15\u64ce\u722c\u866b\u7684\u6293\u53d6\u6548\u7387\uff0c\u53ef\u4ee5\u5e26\u6765\u9875\u9762\u6536\u5f55\u7684\u63d0\u5347\uff0c\u7f51\u7ad9\u6743\u91cd\u7684\u63d0\u5347\uff0c\u5173\u952e\u8bcd\u6392\u540d\u7684\u63d0\u5347\uff0c\u4f46\u662f\u6700\u6709\u4ef7\u503c\u7684\uff0c\u5c24\u5176\u5bf9\u7535\u5546\u7f51\u7ad9\u800c\u8a00\uff0c\u5c31\u662f\u9500\u552e\u989d\u7684\u63d0\u5347\u3002<\/p>\n<p>2017\u5e74\u6625\u5929\u8d77\u6211\u4eec\u5c31\u7740\u624b\u6539\u8fdb\u722c\u866b\u6293\u53d6\u548c\u6536\u5f55\u7684\u95ee\u9898\uff0c\u5230\u4e86\u590f\u5929\u521d\u89c1\u6210\u6548\uff0c\u76ee\u5f55\u9875\u9762\u540c\u6bd4\u589e\u957f\u4e8623.5%\u7684\u9500\u552e\u989d\uff0c17\u5e74\u5168\u5e74\u589e\u957f\u4e8654.9%\u7684\u9500\u552e\u989d\uff0c\u5f53\u7136\u540c\u65f6\u671fSEO\u4e5f\u5728\u589e\u957f\uff0c\u4f46\u662f\u6211\u4eec\u66f4\u770b\u91cd\u7684\u662f\u7f51\u7ad9\u8425\u6536<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_689\" class=\"wp-caption aligncenter\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-689\" src=\"https:\/\/rozhon.com\/wp-content\/uploads\/2018\/02\/revenue-yoy.jpg\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" srcset=\"https:\/\/rozhon.com\/wp-content\/uploads\/2018\/02\/revenue-yoy.jpg 827w, https:\/\/rozhon.com\/wp-content\/uploads\/2018\/02\/revenue-yoy-300x196.jpg 300w, https:\/\/rozhon.com\/wp-content\/uploads\/2018\/02\/revenue-yoy-768x501.jpg 768w\" alt=\"Revenue from organic traffic to category pages 2016 vs 2017\" width=\"827\" height=\"539\" \/><\/p>\n<p class=\"wp-caption-text\">\n<\/div>\n<h2>\u5185\u5bb9\u5e76\u975e\u4e00\u5207\uff0c\u8fd8\u9700\u7ba1\u7406\u6293\u53d6\u4e0e\u6536\u5f55.<\/h2>\n<p>17\u5e74\u521d\uff0c\u6211\u4eec\u7684\u7f51\u7ad9\u88abGoogle\u6536\u5f55\u4e8650\u4e07\u6761\u9875\u9762\uff0c\u4f46\u662f\u6211\u4eec\u51b3\u5b9a\u8ba9\u5176\u4e2d\u768440\u4e07\u6761\uff08\u4e3b\u8981\u662f\u76ee\u5f55\u9875\uff09\u4eceGoogle\u7d22\u5f15\u4e2d\u6d88\u5931\uff0c\u5230\u5e74\u5e95\u6211\u4eec\u7684\u786e\u5b8c\u6210\u4e86\u76ee\u6807\uff0c\u6536\u5f55\u4e0b\u964d\u5230\u4e8610\u4e07\u6761\u9875\u9762<\/p>\n<p>\u4e5f\u5c31\u662f\u8bf4\u6e05\u7a7a\u4e8680%\u7684\u6536\u5f55\uff0c\u4e3a\u4ec0\u4e48\u8981\u8fd9\u4e48\u505a\uff0c\u56e0\u4e3a\u641c\u7d22\u5f15\u64ce\u6536\u5f55\u4e86\u5927\u91cf\u7684\u65e0\u7528\u548c\u91cd\u590d\u7684\u76ee\u5f55\u9875\u9762\uff0c\u6211\u4eec\u60f3\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u7f51\u7ad9\u7ed3\u6784<\/p>\n<div id=\"attachment_676\" class=\"wp-caption 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class=\"wp-caption-text\">\n<\/div>\n<p>\u53e6\u5916\uff0c\u5728\u6e05\u9664\u6536\u5f55\u524d\uff0c\u4e00\u5b9a\u8981\u770b\u770b\u7f51\u7ad9\u7edf\u8ba1\u8fd9\u4e9b\u91cd\u590d\u65e0\u6548\u7684\u9875\u9762\u662f\u5426\u8fd8\u80fd\u5e26\u6765\u81ea\u7136\u6d41\u91cf\u3002\u5176\u5b9e\uff0c\u6211\u4eec\u505a\u51fa\u964d\u4f4e\u6536\u5f55\u7684\u51b3\u5b9a\u4e5f\u662f\u57fa\u4e8e\u6570\u636e\u5206\u6790\uff0c\u88ab\u6536\u5f55\u768450\u4e07URL\uff0c\u53ea\u67098.55%\u7684\u9875\u9762\u572830\u5929\u624d\u80fd\u5e26\u6765\u4e00\u4e2a\u4ee5\u4e0a\u7684\u70b9\u51fb\uff0c\u5b9e\u5728\u662f\u8ba9\u4eba\u80f8\u95f7\u3002<\/p>\n<h2>\u7f51\u5740\u4e2d\u7684\u7b5b\u9009\u53c2\u6570<\/h2>\n<p>\u51e0\u4e4e\u6240\u6709\u7535\u5546\u7f51\u7ad9\u90fd\u4f1a\u5728\u7f51\u9875\u5730\u5740\u4e2d\u4f7f\u7528\u7b5b\u9009\u53c2\u6570\uff0c\u6211\u4eec\u4eceGoogle Analytics\u7684\u6570\u636e\u91cc\u53d1\u73b0\uff0c\u4e00\u4e2a\u76ee\u5f55\u9875\u7adf\u7136\u5bf9\u5e94\u774058\u4e2a\u4e0d\u540c\u7684URL\uff0c\u4e14\u7edd\u5927\u591a\u6570\u90fd\u662f\u80fd\u88ab\u641c\u7d22\u5f15\u64ce\u53ef\u6293\u53d6\u53ef\u6536\u5f55\u7684\u3002<\/p>\n<p>\u56e0\u6b64\u7b2c\u4e00\u4ef6\u4e8b\u5c31\u662f\u6536\u96c6\u7f51\u7ad9\u4e0a\u7684\u6240\u6709\u53c2\u6570\uff08\u901a\u8fc7Google\u7f51\u7ad9\u7ba1\u7406\u5458\u5de5\u5177\uff0cGA\uff0c\u65e5\u5fd7\u6587\u4ef6\u7b49\u7b49\uff09\uff0c\u7136\u540e\u533a\u5206\u5206\u6790\u6bcf\u4e2a\u53c2\u6570\u7684\u4f5c\u7528<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-677\" src=\"https:\/\/rozhon.com\/wp-content\/uploads\/2018\/02\/url-parameters-gsc-1024x344.jpg\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/rozhon.com\/wp-content\/uploads\/2018\/02\/url-parameters-gsc-1024x344.jpg 1024w, https:\/\/rozhon.com\/wp-content\/uploads\/2018\/02\/url-parameters-gsc-300x101.jpg 300w, https:\/\/rozhon.com\/wp-content\/uploads\/2018\/02\/url-parameters-gsc-768x258.jpg 768w, https:\/\/rozhon.com\/wp-content\/uploads\/2018\/02\/url-parameters-gsc-1080x363.jpg 1080w\" alt=\"URL Parameters Tool in Google Search Console\" width=\"1024\" height=\"344\" 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size-full wp-image-686\" src=\"https:\/\/rozhon.com\/wp-content\/uploads\/2018\/02\/url-parameters-decision-tree.jpg\" sizes=\"auto, (max-width: 997px) 100vw, 997px\" srcset=\"https:\/\/rozhon.com\/wp-content\/uploads\/2018\/02\/url-parameters-decision-tree.jpg 997w, https:\/\/rozhon.com\/wp-content\/uploads\/2018\/02\/url-parameters-decision-tree-300x195.jpg 300w, https:\/\/rozhon.com\/wp-content\/uploads\/2018\/02\/url-parameters-decision-tree-768x500.jpg 768w\" alt=\"URL parameters decision tree\" width=\"997\" height=\"649\" 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-684\" src=\"https:\/\/rozhon.com\/wp-content\/uploads\/2018\/02\/filters-vs-facets.jpg\" sizes=\"auto, (max-width: 752px) 100vw, 752px\" srcset=\"https:\/\/rozhon.com\/wp-content\/uploads\/2018\/02\/filters-vs-facets.jpg 752w, https:\/\/rozhon.com\/wp-content\/uploads\/2018\/02\/filters-vs-facets-300x232.jpg 300w\" alt=\"Filters vs. facets\" width=\"752\" height=\"582\" \/><\/p>\n<p><strong>\u7ef4\u5ea6<\/strong><\/p>\n<ul>\n<li>\u53ef\u88ab\u641c\u7d22\u5f15\u64ce\u8bbf\u95ee\u548c\u6293\u53d6<\/li>\n<li\u5305\u542b canonical \u6807\u7b7e<\/li>\n<li>\u5982\u679c\u76f8\u540c\u7ef4\u5ea6\u88ab\u590d\u9009\uff0c\u5219\u4e0d\u53ef\u88ab\u641c\u7d22\u5f15\u64ce\u8bbf\u95ee<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-681\" src=\"https:\/\/rozhon.com\/wp-content\/uploads\/2018\/02\/faceted-navigation.jpg\" sizes=\"auto, (max-width: 497px) 100vw, 497px\" srcset=\"https:\/\/rozhon.com\/wp-content\/uploads\/2018\/02\/faceted-navigation.jpg 497w, https:\/\/rozhon.com\/wp-content\/uploads\/2018\/02\/faceted-navigation-300x174.jpg 300w\" alt=\"Faceted navigation\" width=\"497\" height=\"288\" \/><\/p>\n<p><strong>\u7b5b\u9009\u9879<\/strong><\/p>\n<ul>\n<li>\u4e0d\u53ef\u88ab\u641c\u7d22\u5f15\u64ce\u8bbf\u95ee<\/li>\n<li>\u5305\u542bnoindex\u6807\u7b7e<\/li>\n<li>\u4f7f\u7528\u5728\u7f51\u7ad9\u7ba1\u7406\u5458\u540e\u53f0\u63d0\u4ea4\u8fc7\u7684\u53c2\u6570Use URL parameters that are configured in Google Search Console and Bing Webmaster 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