{"id":1981,"date":"2025-11-29T06:02:11","date_gmt":"2025-11-29T06:02:11","guid":{"rendered":"https:\/\/86i87.com\/?p=1981"},"modified":"2025-11-29T06:02:25","modified_gmt":"2025-11-29T06:02:25","slug":"ai%e6%90%9c%e7%b4%a2%e5%a6%82%e4%bd%95%e6%94%b9%e5%8f%98%e8%bd%ac%e5%8c%96%e7%8e%87%e7%9a%84%e8%a1%a1%e9%87%8f%e6%96%b9%e5%bc%8f","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=1981","title":{"rendered":"AI\u641c\u7d22\u5982\u4f55\u6539\u53d8\u8f6c\u5316\u7387\u7684\u8861\u91cf\u65b9\u5f0f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u539f\u6587\u5730\u5740 <a href=\"https:\/\/blogs.bing.com\/webmaster\/November-2025\/How-AI-Search-Is-Changing%E2%80%AFthe%E2%80%AFWay%E2%80%AFConversions%E2%80%AFare-Measured\">https:\/\/blogs.bing.com\/webmaster\/November-2025\/How-AI-Search-Is-Changing%E2%80%AFthe%E2%80%AFWay%E2%80%AFConversions%E2%80%AFare-Measured<\/a><\/p>\n\n\n\n<p 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class=\"wp-block-paragraph\"><strong>AI\u641c\u7d22\u5982\u4f55\u7406\u89e3\u5e76\u54cd\u5e94\u52a8\u6001\u53d8\u5316\u7684\u7528\u6237\u610f\u56fe<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI\u7cfb\u7edf\u901a\u8fc7\u6bcf\u4e00\u8f6e\u540e\u7eed\u63d0\u95ee\u3001\u6bcf\u6b21\u804a\u5929\u4e92\u52a8\u53ca\u5404\u7c7b\u60c5\u5883\u4fe1\u53f7\uff0c\u6301\u7eed\u4f18\u5316\u5bf9\u7528\u6237\u610f\u56fe\u7684\u7406\u89e3\u2014\u2014\u8fd9\u751a\u81f3\u5305\u62ec\u7cfb\u7edf\u80fd\u57fa\u4e8e\u4e0a\u4e0b\u6587\u6216\u63a8\u6d4b\u9700\u6c42\uff0c\u4e3b\u52a8\u5448\u73b0\u76f8\u5173\u5185\u5bb9\u7684\u5148\u53d1\u65f6\u523b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6839\u636e\u5fae\u8f6f\u5185\u90e8\u7814\u7a76\uff0c\u6765\u81eaMicrosoft Copilot\u4f1a\u8bdd\u7684\u6570\u636e\u663e\u793a\uff0c\u6bcf\u6b21\u4f1a\u8bdd\u4e2d\u7684\u72ec\u7acb\u5bf9\u8bdd\u8f6e\u6b21\u589e\u52a0\u4e8622%[1]\uff0c\u8fd9\u53cd\u6620\u51fa\u641c\u7d22\u5df2\u6f14\u53d8\u4e3a\u4e00\u573a\u6301\u7eed\u5bf9\u8bdd\uff0c\u800c\u975e\u5355\u6b21\u67e5\u8be2\u3002\u6bcf\u4e00\u6b21\u540e\u7eed\u4e92\u52a8\u90fd\u5728\u6f84\u6e05\u610f\u56fe\uff0c\u4f7f\u7528\u6237\u66f4\u63a5\u8fd1\u8f6c\u5316\u2014\u2014\u65e0\u8bba\u662f\u70b9\u51fb\u4ea7\u54c1\u94fe\u63a5\u3001\u5b8c\u6210\u8d2d\u4e70\uff0c\u8fd8\u662f\u91c7\u53d6\u5176\u4ed6\u9ad8\u4ef7\u503c\u884c\u52a8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5fae\u8f6f\u5e7f\u544a\u62a5\u544a\u6307\u51fa\uff0cCopilot\u8f85\u52a9\u7684\u5ba2\u6237\u65c5\u7a0b\u5e73\u5747\u6bd4\u4f20\u7edf\u641c\u7d22\u77ed33%\uff0c\u5e76\u4e14\u5728\u9ad8\u610f\u5411\u8f6c\u5316\u7387\uff08\u5373\u7528\u6237\u8868\u73b0\u51fa\u660e\u786e\u884c\u52a8\u610f\u613f\u7684\u6bd4\u7387\uff09\u4e0a\uff0cAI\u9a71\u52a8\u7684\u4f53\u9a8c\u6bd4\u4f20\u7edf\u641c\u7d22\u754c\u9762\u9ad8\u51fa76%[2]\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u8425\u9500\u4eba\u5458\u3001\u51fa\u7248\u5546\u548cSEO\u4ece\u4e1a\u8005\u800c\u8a00\uff0c\u8fd9\u610f\u5473\u7740\u5fc5\u987b\u8d85\u8d8a\u4f20\u7edf\u6307\u6807\uff0c\u8f6c\u800c\u8ffd\u8e2a\u90a3\u4e9b\u80fd\u53cd\u6620\u5f71\u54cd\u529b\u3001\u4fe1\u4efb\u5ea6\u53ca\u8f6c\u5316\u51c6\u5907\u5ea6\u7684\u65b0\u4e92\u52a8\u4fe1\u53f7\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI\u9a71\u52a8\u7684\u641c\u7d22\u57fa\u4e8e\u68c0\u7d22\u529f\u80fd\uff0c\u751f\u6210\u5177\u6709\u4e0a\u4e0b\u6587\u5173\u8054\u7684\u5bf9\u8bdd\u5f0f\u7b54\u6848\u3002\u91c7\u7528\u7ed3\u6784\u5316\u5185\u5bb9\uff08\u4f8b\u5982\u5e26\u6709Schema\u6807\u8bb0\u7684\u4ea7\u54c1\u9875\u9762\u3001\u5e38\u89c1\u95ee\u9898\u89e3\u7b54\u548c\u5bf9\u6bd4\u8868\u683c\uff09\uff0c\u80fd\u5e2e\u52a9AI\u7cfb\u7edf\u66f4\u6709\u6548\u5730\u89e3\u8bfb\u548c\u603b\u7ed3\u60a8\u7684\u5185\u5bb9\u3002\u8fd9\u8fdb\u800c\u589e\u52a0\u4e86\u60a8\u7684\u5185\u5bb9\u5728\u591a\u6e90\u7b54\u6848\u4e2d\u88ab\u5f15\u7528\u3001\u88ab\u70b9\u51fb\u53ca\u4ea7\u751f\u4e92\u52a8\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AI\u641c\u7d22\u4e2d\u7684\u65b0\u578b\u8f6c\u5316\u65c5\u7a0b<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u968f\u7740AI\u9a71\u52a8\u7684\u641c\u7d22\u91cd\u5851\u4eba\u4eec\u63a2\u7d22\u4fe1\u606f\u7684\u65b9\u5f0f\uff0c\u7528\u6237\u65c5\u7a0b\u7684\u66f4\u591a\u73af\u8282\u73b0\u5728\u53d1\u751f\u5728\u641c\u7d22\u4f53\u9a8c\u5185\u90e8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7eb5\u89c2\u6574\u4e2a\u884c\u4e1a\uff0cAI\u9a71\u52a8\u7684\u641c\u7d22\u6b63\u5728\u6539\u53d8\u7528\u6237\u4e0e\u641c\u7d22\u7ed3\u679c\u7684\u4e92\u52a8\u6a21\u5f0f\u3002\u7528\u6237\u5982\u4eca\u66f4\u591a\u65f6\u95f4\u505c\u7559\u5728AI\u4f53\u9a8c\u5185\u90e8\uff0c\u4ee5\u65b0\u7684\u65b9\u5f0f\u5851\u9020\u7740\u5185\u5bb9\u7684\u53ef\u89c1\u6027\u4e0e\u4e92\u52a8\u6027\u3002\u56e0\u6b64\uff0c\u4e92\u52a8\u884c\u4e3a\u6b63\u5411\u4e0a\u6e38\uff08\u70b9\u51fb\u524d\uff09\u8f6c\u79fb\u2014\u2014\u53d1\u751f\u5728\u6458\u8981\u4fe1\u606f\u3001\u5bf9\u6bd4\u5185\u5bb9\u548c\u5bf9\u8bdd\u5f0f\u4f18\u5316\u8fc7\u7a0b\u4e2d\uff0c\u800c\u975e\u901a\u8fc7\u591a\u6b21\u5916\u94fe\u70b9\u51fb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u96f6\u70b9\u51fb\u53ef\u89c1\u6027<\/strong>\u662f\u8fd9\u4e00\u53d8\u5316\u7684\u9c9c\u660e\u4f8b\u8bc1\u3002\u5f53FAQ\u3001\u4ea7\u54c1\u89c4\u683c\u6216\u5e26\u6709Schema\u6807\u8bb0\u7684\u8bc4\u8bba\u7b49\u7ed3\u6784\u5316\u5185\u5bb9\u51fa\u73b0\u5728AI\u6458\u8981\u6216\u5e76\u5217\u5bf9\u6bd4\u4e2d\u65f6\uff0c\u5b83\u80fd\u5728\u7528\u6237\u70b9\u51fb\u4e4b\u524d\u5c31\u5f71\u54cd\u54c1\u724c\u8ba4\u77e5\u548c\u504f\u597d\u3002\u4e00\u4e2a\u7ed3\u6784\u826f\u597d\u7684\u4ea7\u54c1\u9875\u9762\uff0c\u5176\u5173\u952e\u7279\u6027\u53ef\u80fd\u51fa\u73b0\u5728AI\u751f\u6210\u7684\u6458\u8981\u91cc\uff1b\u800c\u96f6\u552e\u5546\u7684\u652f\u6301\u5185\u5bb9\u5219\u53ef\u80fd\u51fa\u73b0\u5728\u89e3\u91ca\u8bbe\u7f6e\u6216\u517c\u5bb9\u6027\u7684\u7b54\u6848\u6846\u4e2d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u96f6\u70b9\u51fb\u7ed3\u679c\u4ec5\u662f\u5168\u666f\u7684\u4e00\u90e8\u5206\u3002\u5728AI\u641c\u7d22\u4e2d\uff0c\u7528\u6237\u8fd8\u4f1a\u5728\u5355\u6b21\u4f1a\u8bdd\u5185\u6301\u7eed\u4f18\u5316\u548c\u6536\u7a84\u610f\u56fe\uff0c\u63d0\u51fa\u540e\u7eed\u95ee\u9898\u3001\u6bd4\u8f83\u54c1\u724c\uff0c\u6216\u6309&#8221;\u96c6\u6210\u667a\u80fd\u5bb6\u5c45\u529f\u80fd\u7684\u6700\u9759\u97f3\u6d17\u7897\u673a&#8221;\u7b49\u7279\u6027\u8fdb\u884c\u7b5b\u9009\u3002\u6bcf\u4e00\u6b21\u4e92\u52a8\u90fd\u5728\u521b\u9020\u53c2\u4e0e\u4ef7\u503c\uff0c\u63a8\u52a8\u7528\u6237\u66f4\u63a5\u8fd1\u8d2d\u4e70\u3001\u8ba2\u9605\u3001\u6ce8\u518c\u6216\u5176\u4ed6\u6709\u610f\u4e49\u7684\u884c\u52a8\u2014\u2014\u5373\u4f7f\u6700\u7ec8\u884c\u52a8\u53d1\u751f\u5728\u4e4b\u540e\u6216\u5176\u4ed6\u8bbe\u5907\u4e0a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6218\u7565\u5c42\u9762\u7684\u6311\u6218<\/strong>\u5728\u4e8e\uff0c\u8bb8\u591a\u8fd9\u7c7b\u4fe1\u53f7\u2014\u2014\u5305\u62ec\u5728\u6458\u8981\u4e2d\u7684\u53ef\u89c1\u6027\u3001\u88ab\u5f15\u7528\u7684\u5185\u5bb9\u6216\u540e\u7eed\u67e5\u8be2\u7684\u4e92\u52a8\u2014\u2014\u90fd\u65e0\u6cd5\u88ab\u73b0\u6709\u7684\u4f20\u7edf\u5206\u6790\u5de5\u5177\u6355\u83b7\u3002\u7136\u800c\uff0c\u5b83\u4eec\u5374\u5f3a\u70c8\u5f71\u54cd\u7740\u7528\u6237\u7684\u4fe1\u4efb\u5ea6\u3001\u719f\u6089\u5ea6\u4ee5\u53ca\u4e0b\u6e38\u8f6c\u5316\uff08\u7ad9\u5185\u884c\u52a8\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u8425\u9500\u4eba\u5458\u800c\u8a00\uff0c<strong>\u53ef\u89c1\u6027\u672c\u8eab\u6b63\u6210\u4e3a\u4e00\u79cd\u6838\u5fc3\u8d44\u4ea7<\/strong>\u3002\u5982\u679c\u60a8\u7684\u5185\u5bb9\u80fd\u51fa\u73b0\u5728\u6458\u8981\u6216\u5bf9\u6bd4\u4e2d\uff0c\u5c31\u610f\u5473\u7740\u60a8\u5728\u7528\u6237\u70b9\u51fb\u4e4b\u524d\u5c31\u5df2\u7ecf\u5728\u5f71\u54cd\u5176\u504f\u597d\u7684\u5f62\u6210\u4e86\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AI\u641c\u7d22\u6d41\u91cf\u80fd\u5426\u5b9e\u73b0\u8f6c\u5316\uff1f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u591a\u9879\u72ec\u7acb\u7814\u7a76\u7684\u6700\u65b0\u6570\u636e\u5747\u6307\u5411\u540c\u4e00\u8d8b\u52bf\uff1aAI\u641c\u7d22\u5e26\u6765\u7684\u8bbf\u95ee\u91cf\u6216\u8bb8\u89c4\u6a21\u8f83\u5c0f\uff0c\u4f46\u5176\u4ea7\u751f\u7684\u6d41\u91cf\u8d28\u91cf\u66f4\u9ad8\uff0c\u8f6c\u5316\u7387\u4e5f\u4f18\u4e8e\u4f20\u7edf\u81ea\u7136\u641c\u7d22\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amsive\u516c\u53f8\u7814\u7a76\u53d1\u73b0\uff0c56%\u7684\u7f51\u7ad9\u901a\u8fc7AI\u9a71\u52a8\u4f1a\u8bdd\u83b7\u5f97\u4e86\u66f4\u9ad8\u8f6c\u5316\u7387\uff0c\u5176\u4e2d\u9ad8\u6d41\u91cf\u7f51\u7ad9\u7684\u8f6c\u5316\u7387\u8fbe\u52307.05%\uff0c\u800c\u81ea\u7136\u641c\u7d22\u4ec5\u4e3a5.81%\u00b3\u3002Similarweb\u4e5f\u62a5\u544a\u4e86\u76f8\u4f3c\u89c4\u5f8b\uff1a\u5728\u5168\u7403\u7535\u5546\u9886\u57df\uff0cAI\u5f15\u8350\u6d41\u91cf\u7684\u8f6c\u5316\u7387\u4e3a11.4%\uff0c\u8fdc\u8d85\u81ea\u7136\u641c\u7d22\u76845.3%\u2074\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5176\u4ed6\u884c\u4e1a\u6570\u636e\u540c\u6837\u5370\u8bc1\u8fd9\u4e00\u8d8b\u52bf\u3002Adobe Digital Insights\u663e\u793aAI\u5f15\u8350\u7684\u96f6\u552e\u8f6c\u5316\u7387\u9010\u5e74\u7a33\u6b65\u63d0\u5347\u2075\uff1b\u5fae\u8f6f\u5e7f\u544a\u90e8\u95e8\u5219\u62a5\u544aCopilot\u52a9\u529b\u7684\u7528\u6237\u65c5\u7a0b\u65f6\u957f\u7f29\u77ed33%\uff0c\u4e14\u5e26\u6765\u6f0f\u6597\u4e0b\u6e38\u8f6c\u5316\u7684\u6982\u7387\u63d0\u534776%\u2076\u3002\u5c3d\u7ba1BrightEdge\u6307\u51faAI\u641c\u7d22\u76ee\u524d\u5360\u5f15\u8350\u6d41\u91cf\u4e0d\u8db31%\uff0c\u4f46\u6bcf\u6b21\u8bbf\u95ee\u90fd\u627f\u8f7d\u7740\u663e\u8457\u66f4\u9ad8\u7684\u7528\u6237\u610f\u56fe\u548c\u4e92\u52a8\u6df1\u5ea6\u2077\u3002<\/p>\n\n\n\n<p 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