{"id":1749,"date":"2025-07-12T06:54:32","date_gmt":"2025-07-12T06:54:32","guid":{"rendered":"https:\/\/86i87.com\/?p=1749"},"modified":"2025-07-12T06:54:32","modified_gmt":"2025-07-12T06:54:32","slug":"%e5%a6%82%e4%bd%95%e8%b0%83%e6%95%b4%e4%bd%a0%e7%9a%84%e5%86%85%e5%ae%b9%e7%ad%96%e7%95%a5%e4%bb%a5%e9%80%82%e5%ba%94-google-%e7%9a%84-ai-%e6%a8%a1%e5%bc%8f","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=1749","title":{"rendered":"\u5982\u4f55\u8c03\u6574\u4f60\u7684\u5185\u5bb9\u7b56\u7565\u4ee5\u9002\u5e94 Google \u7684 AI \u6a21\u5f0f"},"content":{"rendered":"\n

\u539f\u6587 https:\/\/moz.com\/blog\/adjust-content-strategy-for-ai-mode<\/a><\/p>\n\n\n\n

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          3. \u6210\u4e3a\u4e00\u624b\u8d44\u6599\u6765\u6e90\uff0c\u800c\u975e\u4e8c\u624b\u89e3\u8bfb\u8005<\/h2>\n\n\n\n

          \u6709\u4e9b\u5185\u5bb9\u4f1a\u88ab\u5f15\u7528\uff0c\u800c\u5927\u90e8\u5206\u5185\u5bb9\u5219\u88ab\u5ffd\u89c6\uff0c\u8fd9\u662f\u6709\u539f\u56e0\u7684\u3002\u4e00\u624b\u8d44\u6599\u6765\u6e90<\/strong>\u521b\u9020\u65b0\u7684\u4fe1\u606f\uff0c\u800c\u4e8c\u624b\u8d44\u6599\u6765\u6e90<\/strong>\u5219\u89e3\u8bfb\u73b0\u6709\u4fe1\u606f\u3002<\/p>\n\n\n\n

          AI \u7cfb\u7edf\u53ef\u80fd\u66f4\u503e\u5411\u4e8e\u4e00\u624b\u8d44\u6599\uff0c\u56e0\u4e3a\u5b83\u4eec\u4e3a\u751f\u6001\u7cfb\u7edf\u5f15\u5165\u4e86\u5168\u65b0\u7684\u4fe1\u606f<\/strong>\u3002\u8fd9\u610f\u5473\u7740\uff1a<\/p>\n\n\n\n

            \n
          • \u539f\u521b\u7814\u7a76<\/li>\n\n\n\n
          • \u884c\u4e1a\u57fa\u51c6\u6570\u636e<\/li>\n\n\n\n
          • \u4e13\u6709\u6846\u67b6<\/li>\n\n\n\n
          • \u8c03\u67e5\u62a5\u544a<\/li>\n\n\n\n
          • \u8bc4\u8bba\u6587\u7ae0<\/li>\n<\/ul>\n\n\n\n

            \u57fa\u672c\u4e0a\uff0c\u5c31\u662f\u5728\u4f60\u521b\u4f5c\u4e4b\u524d\u4e0d\u5b58\u5728\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n

            \u539f\u521b\u5185\u5bb9\u80fd\u5728\u5404\u4e2a\u6e20\u9053\u83b7\u5f97\u5f15\u7528\uff0c\u8d62\u5f97\u6765\u81ea\u53ef\u4fe1\u57df\u540d\u7684\u53cd\u5411\u94fe\u63a5\uff0c\u5e76\u5c06\u4f60\u5b9a\u4f4d\u4e3a\u601d\u60f3\u9886\u8896<\/strong>\u3002\u8981\u4e0e\u88ab\u5176\u4ed6\u4f5c\u8005\u5f15\u7528\u6765\u652f\u6301\u5176\u89c2\u70b9\u7684\u539f\u521b\u5185\u5bb9\u7ade\u4e89\uff0c\u662f\u4ef6\u975e\u5e38\u56f0\u96be\u7684\u4e8b\u3002<\/p>\n\n\n\n

            \u4f8b\u5982\uff0cTom Capper \u5173\u4e8e HCU\uff08Helpful Content Update\uff09\u7684\u7814\u7a76<\/strong>\u5728\u884c\u4e1a\u5185\u88ab\u5e7f\u6cdb\u5f15\u7528\uff0c\u5e76\u83b7\u5f97\u4e86\u6765\u81ea Ahrefs \u548c Search Engine Journal \u7b49\u7f51\u7ad9\u7684\u94fe\u63a5\u3002<\/p>\n\n\n\n

            Mike King \u662f\u53e6\u4e00\u4e2a\u7edd\u4f73\u7684\u4f8b\u5b50\u3002\u4ed6\u662f\u6700\u65e9\u53d1\u5e03\u5173\u4e8e Google API \u6cc4\u9732\u548c Google AI \u6a21\u5f0f\u5185\u5bb9\u7684\u601d\u60f3\u9886\u8896\u4e4b\u4e00\u3002\u4ed6\u5173\u4e8e API \u6cc4\u9732\u7684\u6587\u7ae0\u5df2\u7ecf\u83b7\u5f97\u4e86\u6765\u81ea The Verge \u7b49\u7f51\u7ad9\u7684\u8d85\u8fc7 2,000 \u4e2a\u5165\u7ad9\u94fe\u63a5\u3002<\/p>\n\n\n\n

            \"\"<\/figure>\n\n\n\n

            4. \u4ece\u4e00\u5f00\u59cb\u5c31\u4e3a\u591a\u6a21\u6001\u6d88\u8d39\u8fdb\u884c\u8bbe\u8ba1<\/h2>\n\n\n\n

            AI \u7cfb\u7edf\u73b0\u5728\u80fd\u591f\u540c\u65f6\u5904\u7406\u6587\u672c\u3001\u56fe\u50cf\u3001\u89c6\u9891\u548c\u97f3\u9891<\/strong>\u3002\u56e0\u6b64\uff0c\u4f60\u7684\u5185\u5bb9\u7b56\u7565\u5e94\u8be5\u91c7\u7528\u591a\u6a21\u6001<\/strong>\uff0c\u4ee5\u4fbf\u5728\u4e0d\u540c\u5e73\u53f0\u4e4b\u95f4\u6709\u6548\u8fd0\u4f5c\u3002<\/p>\n\n\n\n

            \u4f8b\u5982\uff0c\u5982\u679c\u4f60\u6b63\u5728\u89e3\u91ca\u4e00\u4e2a\u6d41\u7a0b\uff0c\u53ef\u4ee5\u6dfb\u52a0\u4e00\u4e2a\u89c6\u9891\u4f7f\u5176\u66f4\u5177\u64cd\u4f5c\u6027\uff1b\u5982\u679c\u4f60\u6b63\u5728\u5448\u73b0\u6570\u636e\uff0c\u5219\u5e94\u5305\u542b\u56fe\u8868\uff0c\u4f7f\u5176\u5373\u4f7f\u8131\u79bb\u6587\u672c\u4e5f\u80fd\u72ec\u7acb\u8bb2\u8ff0\u4e00\u4e2a\u6545\u4e8b\u3002<\/p>\n\n\n\n

            \u591a\u6a21\u6001\u5185\u5bb9\u6709\u4ee5\u4e0b\u51e0\u4e2a\u597d\u5904\uff1a<\/p>\n\n\n\n

              \n
            • \u5185\u5bb9\u66f4\u5177\u53ef\u8bbf\u95ee\u6027<\/strong>\uff0c\u9002\u5e94\u4e2a\u4eba\u504f\u597d\u3002<\/li>\n\n\n\n
            • \u6269\u5927\u4f60\u5728\u4e0d\u540c\u5e73\u53f0\u7684\u53ef\u89c1\u6027\u3002<\/strong><\/li>\n\n\n\n
            • \u589e\u52a0\u4f60\u5728 AI \u641c\u7d22\u4e2d\u83b7\u5f97\u5f15\u7528\u7684\u673a\u4f1a\u3002<\/strong><\/li>\n\n\n\n
            • \u968f\u7740\u641c\u7d22\u6280\u672f\u7684\u4e0d\u65ad\u53d1\u5c55\uff0c\u4f60\u7684\u5de5\u4f5c\u66f4\u5177\u672a\u6765\u9002\u5e94\u6027<\/strong>\u3002<\/li>\n<\/ul>\n\n\n\n

              \u6211\u63a8\u8350\u9605\u8bfb Chima Mmeje \u7684\u8fd9\u7bc7\u6587\u7ae0<\/strong>\uff0c\u5979\u5728\u5176\u4e2d\u8ba8\u8bba\u4e86\u5982\u4f55\u5c06\u7f51\u7edc\u7814\u8ba8\u4f1a\u4f5c\u4e3a\u521b\u5efa\u591a\u6a21\u6001\u5185\u5bb9\u7684\u5de5\u5177\u3002<\/p>\n\n\n\n

              \u4e00\u4e2a\u5b8c\u6574\u7684\u7f51\u7edc\u7814\u8ba8\u4f1a\u89c6\u9891\u53ef\u4ee5\u8f6c\u5316\u4e3a\uff1a<\/p>\n\n\n\n

                \n
              • \u77ed\u683c\u5f0f\u7684 YouTube \u89c6\u9891<\/li>\n\n\n\n
              • \u4e00\u7cfb\u5217\u535a\u5ba2\u6587\u7ae0<\/li>\n\n\n\n
              • \u7528\u4e8e\u535a\u5ba2\u548c\u793e\u4ea4\u5a92\u4f53\u7684\u56fe\u7247<\/li>\n\n\n\n
              • \u5728\u5176\u4ed6\u6587\u7ae0\u4e2d\u5f15\u7528\u7684\u540d\u8a00<\/li>\n<\/ul>\n\n\n\n

                \u591a\u6a21\u6001\u5185\u5bb9\u4f7f\u5f97 Moz \u80fd\u591f\u591a\u6837\u5316\u5176\u53ef\u89c1\u6027\u52aa\u529b\uff0c\u5e76\u51fa\u73b0\u5728\u53d7\u4f17\u6d3b\u8dc3\u7684\u5404\u4e2a\u6e20\u9053\u4e2d\u3002https:\/\/moz.com\/blog\/seo-is-dead-fearmongering#you-need-an-integrated-digital-strategy,-not-seo-sitting-in-silo<\/p>\n\n\n\n

                5. \u521b\u5efa\u5185\u5bb9\u4ee5\u5efa\u7acb\u76f4\u63a5\u7684\u53d7\u4f17\u5173\u7cfb<\/h2>\n\n\n\n

                Google \u7684 AI \u641c\u7d22\u529f\u80fd\u65e8\u5728\u901a\u8fc7\u63d0\u4f9b\u8be6\u7ec6\u7b54\u6848\u5c06\u7528\u6237\u7559\u5728\u5176\u751f\u6001\u7cfb\u7edf\u4e2d\uff0c\u8fd9\u4e9b\u7b54\u6848\u5e76\u4e0d\u9f13\u52b1\u7528\u6237\u70b9\u51fb\u8fdb\u5165\u7f51\u7ad9\u3002Google \u53ef\u80fd\u4f1a\u8bf4\u5e76\u975e\u5982\u6b64\uff0c\u4f46\u5bf9\u6b64\u6211\u4eec\u8981\u6301\u4fdd\u7559\u6001\u5ea6\u3002<\/p>\n\n\n\n

                \u89e3\u51b3\u65b9\u6848\u662f\u521b\u5efa\u80fd\u8ba9\u4eba\u4eec\u4e3b\u52a8\u5411\u4f60\u5bfb\u6c42\u4fe1\u606f\u7684\u5185\u5bb9<\/strong>\u3002\u8fd9\u4e0e\u201c\u539f\u521b\u7814\u7a76\u201d\u7b56\u7565\u6709\u91cd\u53e0\uff0c\u4f46\u66f4\u5e7f\u6cdb\u5730\u6307\u5411\u5efa\u7acb\u4e00\u4e2a\u4e0d\u4f9d\u8d56\u641c\u7d22\u6d41\u91cf\u4e5f\u80fd\u8fd0\u4f5c\u7684\u751f\u6001\u7cfb\u7edf<\/strong>\u3002<\/p>\n\n\n\n

                \u81ea\u6709\u6e20\u9053<\/strong>\u662f\u5438\u5f15\u76f4\u63a5\u6d41\u91cf\u7684\u6700\u4f73\u65b9\u5f0f\u3002\u4f60\u53ef\u4ee5\uff1a<\/p>\n\n\n\n

                  \n
                • \u53d1\u5e03\u80fd\u8d62\u5f97\u4eb2\u548c\u529b<\/strong>\u7684\u5185\u5bb9<\/li>\n\n\n\n
                • \u57f9\u517b\u4f60\u7684\u7535\u5b50\u90ae\u4ef6\u5217\u8868<\/strong><\/li>\n\n\n\n
                • \u5728\u4f60\u63a7\u5236\u7684\u5e73\u53f0\u4e0a\u5efa\u7acb\u793e\u533a<\/strong><\/li>\n\n\n\n
                • \u542f\u52a8\u64ad\u5ba2\u6216\u7f51\u7edc\u7814\u8ba8\u4f1a\u7cfb\u5217\u4ee5\u5438\u5f15\u4f60\u7684\u53d7\u4f17<\/strong><\/li>\n<\/ul>\n\n\n\n

                  \u76f4\u63a5\u5173\u7cfb\u4f1a\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u800c\u590d\u5408\u589e\u957f<\/strong>\u3002\u6bcf\u4e00\u6b21\u63a5\u89e6\u70b9\u90fd\u4f1a\u52a0\u5f3a\u4f60\u4e0e\u53d7\u4f17\u7684\u8054\u7cfb\uff0c\u5e76\u589e\u52a0\u672a\u6765\u4e92\u52a8\u7684\u673a\u4f1a\uff0c\u65e0\u8bba\u641c\u7d22\u5982\u4f55\u6f14\u53d8\u3002<\/p>\n\n\n\n

                  \u5ef6\u4f38\u9605\u8bfb\uff1a<\/strong><\/p>\n\n\n\n

                  \u6211\u4eec\u9700\u8981\u5f00\u59cb\u50cf\u51fa\u7248\u5546\u4e00\u6837\u601d\u8003https:\/\/moz.com\/blog\/should-we-stop-informational-content#jono-alderson-says-we-need-to-start-thinking-like-publishers:-i-agree<\/p>\n\n\n\n

                  6. \u4f18\u5316 AI \u5f15\u7528\u548c\u9a8c\u8bc1<\/h2>\n\n\n\n

                  Google \u7684 AI \u5728\u56de\u7b54\u67e5\u8be2\u65f6\u4f1a\u5f15\u7528\u6765\u6e90\u3002\u5b83\u6839\u636e\u8bed\u4e49\u5bf9\u9f50\u548c\u6743\u5a01\u4fe1\u53f7<\/strong>\u9009\u62e9\u5f15\u7528\u6765\u6e90\u3002<\/p>\n\n\n\n

                  \u8be5\u4e13\u5229\u8bc1\u5b9e\uff0c\u4e00\u65e6\u751f\u6210\u56de\u590d\uff0cGoogle \u4f1a\u8fdb\u884c\u4e00\u6b21\u5355\u72ec\u7684\u68c0\u7d22\uff0c\u4ee5\u627e\u5230\u9a8c\u8bc1\u5176\u58f0\u660e\u7684\u5185\u5bb9<\/strong>\u3002\u5982\u679c\u4f60\u7684\u5185\u5bb9\u4e0e AI \u7684\u8bed\u4e49\u610f\u56fe\u9ad8\u5ea6\u5339\u914d\uff0c\u5e76\u4e14\u5e26\u6709\u6b63\u786e\u7684\u4fe1\u4efb\u4fe1\u53f7\uff0c\u90a3\u4e48\u5b83\u88ab\u5f15\u7528\u7684\u53ef\u80fd\u6027\u5c31\u66f4\u5927\u3002<\/p>\n\n\n\n

                  \u4ee5\u4e0b\u662f\u4e00\u4e9b\u4f18\u5316\u5185\u5bb9\u4ee5\u83b7\u5f97 AI \u5f15\u7528\u7684\u6280\u5de7\uff1a<\/p>\n\n\n\n

                    \n
                  • \u8bed\u4e49\u6e05\u6670\u5ea6\uff1a<\/strong> \u7f16\u5199\u51c6\u786e\u3001\u660e\u786e\u7684\u5185\u5bb9\uff0c\u4f7f\u5176\u4e0e\u4f60\u4e3b\u9898\u7684\u6838\u5fc3\u6982\u5ff5\u7d27\u5bc6\u5bf9\u9f50\u3002<\/li>\n\n\n\n
                  • \u7ed3\u6784\u5316\u8bc1\u636e\uff1a<\/strong> \u4f7f\u7528\u6570\u636e\u7edf\u8ba1\u3001\u4e13\u5bb6\u5f15\u8bed\u3001\u6848\u4f8b\u7814\u7a76\u548c\u5f15\u7528\u6765\u6e90\u6765\u9a8c\u8bc1\u5173\u952e\u70b9\u3002<\/li>\n\n\n\n
                  • \u57df\u540d\u7ea7\u4fe1\u4efb\uff1a<\/strong> \u4ece\u6743\u5a01\u7f51\u7ad9\u5efa\u7acb\u94fe\u63a5\uff0c\u5e76\u7ef4\u6301\u5f3a\u5927\u7684 E-E-A-T (\u7ecf\u9a8c\u3001\u4e13\u4e1a\u6027\u3001\u6743\u5a01\u6027\u3001\u53ef\u4fe1\u8d56\u6027)<\/strong> \u4fe1\u53f7\u3002<\/li>\n\n\n\n
                  • \u5b9e\u4f53\u5f3a\u5316\uff1a<\/strong> \u8ba9\u4f60\u7684\u54c1\u724c\u548c\u5185\u90e8\u4e3b\u9898\u4e13\u5bb6\uff08SME\uff09\u5728\u77e5\u540d\u51fa\u7248\u7269\u4e2d\u88ab\u63d0\u53ca\uff0c\u4ee5 feeding Google \u7684\u5b9e\u4f53\u8bc6\u522b\u7cfb\u7edf\u3002<\/li>\n<\/ul>\n\n\n\n

                    \u5ef6\u4f38\u9605\u8bfb\uff1a<\/strong><\/p>\n\n\n\n

                      \n
                    • Aleyda Solis \u7684 AI \u641c\u7d22\u5185\u5bb9\u4f18\u5316\u6e05\u5355<\/strong> https:\/\/www.aleydasolis.com\/en\/ai-search\/ai-search-optimization-checklist\/<\/li>\n\n\n\n
                    • Josh Spiker \u7684 \u4ec0\u4e48\u9a71\u52a8 AEO \u53ef\u8bfb\u6027<\/strong>https:\/\/www.airops.com\/report\/aeo-scorecard-report<\/li>\n<\/ul>\n\n\n\n
                      \n\n\n\n

                      \u603b\u7ed3\u601d\u8003\uff1a\u641c\u7d22\u6b63\u8fc8\u5411\u201cAI \u4f18\u5148\u201d\u4f53\u9a8c<\/h2>\n\n\n\n

                      Google \u6b63\u5728\u5c06\u641c\u7d22\u4ece\u5176\u60ef\u5e38\u7684\u201c\u5341\u4e2a\u84dd\u8272\u94fe\u63a5\u201d\u8f6c\u53d8\u4e3a\u4e00\u4e2a AI \u5f15\u64ce<\/strong>\uff0c\u8be5\u5f15\u64ce\u76f4\u63a5\u63d0\u4f9b\u7b54\u6848\uff0c\u800c\u65e0\u9700\u5c06\u7528\u6237\u5f15\u5411\u4f60\u7684\u7f51\u7ad9\u3002<\/p>\n\n\n\n

                      \u4e3a\u4e86\u4fdd\u6301\u76f8\u5173\u6027\uff0c\u8bf7\u91cd\u70b9\u5173\u6ce8\uff1a<\/p>\n\n\n\n

                        \n
                      • \u5efa\u7acb\u80fd\u7ecf\u53d7\u7b97\u6cd5\u8fc7\u6ee4\u7684\u5168\u9762\u54c1\u724c\u6743\u5a01\u6027<\/strong>\u3002<\/li>\n\n\n\n
                      • \u53d1\u5c55\u4e0d\u4f9d\u8d56\u641c\u7d22\u63a8\u8350\u7684\u76f4\u63a5\u53d7\u4f17\u5173\u7cfb<\/strong>\u3002<\/li>\n\n\n\n
                      • \u5b66\u4e60\u65e8\u5728\u4f18\u5316 AI \u5f15\u7528\u548c\u641c\u7d22\u6392\u540d\u7684\u76f8\u5173\u6027\u5de5\u7a0b\u6280\u672f<\/strong>\u3002<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

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