{"id":1742,"date":"2025-07-12T06:39:42","date_gmt":"2025-07-12T06:39:42","guid":{"rendered":"https:\/\/86i87.com\/?p=1742"},"modified":"2025-07-12T06:39:42","modified_gmt":"2025-07-12T06:39:42","slug":"%e5%a6%82%e4%bd%95%e9%80%9a%e8%bf%87%e7%9b%b8%e5%85%b3%e6%80%a7%e5%b7%a5%e7%a8%8b%e8%ae%a9%e4%bd%a0%e7%9a%84-seo-%e7%ad%96%e7%95%a5%e9%9d%a2%e5%90%91%e6%9c%aa%e6%9d%a5","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=1742","title":{"rendered":"\u5982\u4f55\u901a\u8fc7\u76f8\u5173\u6027\u5de5\u7a0b\u8ba9\u4f60\u7684 SEO \u7b56\u7565\u9762\u5411\u672a\u6765"},"content":{"rendered":"\n<p class=\"\">\u539f\u6587 <a href=\"https:\/\/moz.com\/blog\/how-to-future-proof-your-seo-strategy-with-relevance-engineering\">https:\/\/moz.com\/blog\/how-to-future-proof-your-seo-strategy-with-relevance-engineering<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">AI 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\u503e\u5411\u4e8e\u5f15\u7528\u7528\u6237\u8ba4\u4e3a\u503c\u5f97\u4fe1\u8d56\u6216\u5177\u6709\u6743\u5a01\u6027\u7684\u54c1\u724c\u3002\u901a\u8fc7<strong>\u6301\u7eed\u63d0\u4f9b\u9ad8\u8d28\u91cf\u5185\u5bb9\u3001\u539f\u521b\u7814\u7a76\u4ee5\u53ca\u957f\u671f\u4ee5\u6765\u5728\u76f8\u5173\u9886\u57df\u7684\u826f\u597d\u8bb0\u5f55<\/strong>\u6765\u5efa\u7acb\u4f60\u7684\u54c1\u724c\u6743\u5a01\u6027\uff0c\u53ef\u4ee5\u589e\u52a0\u4f60\u7684\u54c1\u724c\u88ab\u884c\u4e1a\u9886\u5148\u51fa\u7248\u7269\u5f15\u7528\u7684\u53ef\u80fd\u6027\u3002\u5728\u65e5\u76ca\u6fc0\u70c8\u7684\u641c\u7d22\u73af\u5883\u4e2d\uff0c\u62e5\u6709\u4e00\u4e2a<strong>\u77e5\u540d\u54c1\u724c<\/strong>\u53ea\u4f1a\u589e\u52a0\u4f60\u5728 AI \u6458\u8981\u4e2d\u83b7\u5f97\u53ef\u89c1\u6027\u7684\u673a\u4f1a\u3002<\/li>\n<\/ol>\n\n\n\n<p class=\"\">\u5728\u4f60\u5f00\u59cb\u8bf4\uff1a\u201c\u55ef\uff0cJB\uff0c\u8fd9\u4e0d\u5c31\u662f SEO 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class=\"\">\u6211\u53ef\u80fd\u542c\u8d77\u6765\u50cf\u662f\u5728\u91cd\u590d\u8001\u8c03\uff0c\u4f46<strong>\u4e3b\u9898\u6743\u5a01\u6027<\/strong>\u5bf9\u4e8e\u5927\u578b\u8bed\u8a00\u6a21\u578b\uff08LLMs\uff09\u6765\u8bf4\uff0c\u5176\u6f5c\u529b\u8fdc\u8d85\u90a3\u4e9b\u4e13\u6ce8\u4e8e\u7cbe\u786e\u5339\u914d\u5173\u952e\u8bcd\u77ed\u8bed\u7684\u201c\u9ad8\u5ea6\u4f18\u5316\u201d\u9875\u9762\u3002<\/p>\n\n\n\n<p class=\"\">\u5229\u7528 Moz \u7684\u201c\u6309\u4e3b\u9898\u5212\u5206\u7684\u5173\u952e\u8bcd\u5efa\u8bae\u201d\u529f\u80fd\uff0c\u6211\u4eec\u53ef\u4ee5\u8bc6\u522b\u51fa\u51e0\u4e2a\u5bcc\u6709\u6210\u6548\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u8fd9\u4f7f\u5f97\u6211\u4eec\u80fd\u591f\u6df1\u5165\u5730\u6db5\u76d6\u4e00\u4e2a\u4e3b\u9898\uff0c\u4f8b\u5982\u8033\u673a\u7684\u7c7b\u578b\uff08\u5934\u6234\u5f0f vs \u5165\u8033\u5f0f\uff09\u548c\u4ef7\u683c\uff08\u201c\u9884\u7b97\u578b\u201d\uff09\u3002<\/p>\n\n\n\n<p class=\"\">\u5728\u524d\u9762\u63d0\u5230\u7684\u84dd\u7259\u8033\u673a\u4f8b\u5b50\u4e2d\uff0c<strong>\u4e3b\u9898\u8986\u76d6\u7684\u5e7f\u5ea6\u548c\u6df1\u5ea6<\/strong>\u81f3\u5c11\u80fd\u8ba9\u4f60\u7684\u5185\u5bb9\u6709\u201c\u4e00\u640f\u201d\u7684\u673a\u4f1a\u88ab\u7eb3\u5165 LLMs \u7684\u77e5\u8bc6\u5e93\u4e2d\u3002<strong>\u5efa\u7acb\u4e3b\u9898\u6743\u5a01\u6027<\/strong>\u4e0d\u4ec5\u4ec5\u662f\u4e3a\u4e86\u88ab AI \u6982\u8ff0\u6216 AI \u6a21\u5f0f\u6536\u5f55\uff0c\u66f4\u662f\u4e00\u4e2a<strong>\u8ba9\u4f60\u7684\u5185\u5bb9\u9762\u5411\u672a\u6765\u5e76\u5728\u6240\u6709\u65b0\u5174 LLMs \u4e2d\u83b7\u5f97\u5f15\u7528\u7684\u673a\u4f1a<\/strong>\u3002\u5982\u679c\u4f60\u7684\u7f51\u7ad9\u7f3a\u4e4f\u5728\u67d0\u4e2a\u4e3b\u9898\u4e0a\u5c55\u793a\u4e13\u4e1a\u6027\u7684\u4fe1\u53f7\uff0c\u90a3\u4e48\u4f60\u7684\u5185\u5bb9\u88ab\u53d1\u73b0\u7684\u53ef\u80fd\u6027\u5c06\u5fae\u4e4e\u5176\u5fae\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u5efa\u7acb\u4e3b\u9898\u6743\u5a01\u6027<\/h2>\n\n\n\n<p class=\"\">\u505c\u6b62\u601d\u8003\u5173\u952e\u8bcd\u77ed\u8bed\uff0c\u5c06\u4f60\u7684\u7b56\u7565\u91cd\u65b0\u5b9a\u4f4d\u5230<strong>\u4e3b\u9898\u548c\u6982\u5ff5<\/strong>\u4e0a\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">\u4f7f\u7528\u63cf\u8ff0\u6027\u7684\u5185\u90e8\u94fe\u63a5\uff0c\u5c06<strong>\u8bed\u4e49\u76f8\u5173\u7684\u9875\u9762<\/strong>\u76f8\u4e92\u8fde\u63a5\u8d77\u6765\u3002<\/li>\n\n\n\n<li class=\"\">\u5728\u9002\u7528\u4e4b\u5904\u4f7f\u7528<strong>\u5b9e\u4f53\uff08Entities\uff09\u548c Schema Markup\uff08\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\uff09<\/strong>\uff0c\u4ee5\u4fbf\u5927\u578b\u8bed\u8a00\u6a21\u578b\uff08LLMs\uff09\u80fd\u591f\u8f7b\u677e\u6d88\u5316\u548c\u5ba1\u67e5\u4f60\u7684\u7ed3\u6784\u5316\u5185\u5bb9\u3002<\/li>\n\n\n\n<li class=\"\">\u4f7f\u7528<strong>\u5173\u952e\u8bcd\u7814\u7a76\u5de5\u5177<\/strong>\u6765\u53ef\u89c6\u5316<strong>\u4e3b\u9898\u7a7a\u767d<\/strong>\uff0c\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u4f60\u8bc6\u522b\u521b\u5efa\u65b0\u5185\u5bb9\u6216\u66f4\u65b0\u73b0\u6709\u7f51\u9875\u7684\u673a\u4f1a\u3002<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48 AI \u641c\u7d22\u9700\u8981\u65b0\u7684 SEO \u7b56\u7565<\/h2>\n\n\n\n<p class=\"\">\u4ee5\u4e0a\u6240\u6709\u5185\u5bb9\u90fd\u5f15\u51fa\u4e86\u4e00\u4e2a\u95ee\u9898\u2026\u2026\u5230\u5e95\u6709\u4ec0\u4e48\u53d8\u5316\uff1f<\/p>\n\n\n\n<p class=\"\">**\u751f\u6210\u5f0f\u5f15\u64ce\u4f18\u5316\uff08Generative Engine Optimization\uff0cGEO\uff09**\u7684\u5b9e\u8df5\u6b63\u5728\u4ece\u6839\u672c\u4e0a\u9002\u5e94 AI \u5904\u7406\u4fe1\u606f\u7684\u65b9\u5f0f\u3002\u4e3a\u4e86\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u6211\u4eec\u9700\u8981\u7406\u89e3 <strong>AI \u6a21\u5f0f\u7684\u8fd0\u4f5c\u6d41\u7a0b<\/strong>\uff1a<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li class=\"\">\u7528\u6237\u63d0\u4ea4\u4e00\u4e2a\u5bbd\u6cdb\u6216\u6a21\u7cca\u7684\u67e5\u8be2\uff0c\u4f8b\u5982\u201c3 \u4e07\u7f8e\u5143\u4ee5\u4e0b\u6700\u597d\u7684\u5bb6\u7528\u8f7f\u8f66\u201d\u3002<\/li>\n\n\n\n<li class=\"\">Google \u6267\u884c<strong>\u67e5\u8be2\u6247\u51fa\uff08query fan-out\uff09<\/strong>\uff0c\u5c06\u539f\u59cb\u641c\u7d22\u5206\u89e3\u4e3a 8-12 \u4e2a\u8bed\u4e49\u4e0a\u591a\u6837\u5316\u7684\u5b50\u67e5\u8be2\u3002<\/li>\n\n\n\n<li class=\"\">Google \u6839\u636e\u5176\u5bf9\u95ee\u9898\u7684\u89e3\u91ca\u548c\u6240\u6709\u8bed\u4e49\u76f8\u90bb\u7684\u67e5\u8be2\uff0c\u4f7f\u7528\u6700\u76f8\u5173\u7684\u7ed3\u679c\u521b\u5efa\u4e00\u4e2a<strong>\u81ea\u5b9a\u4e49\u6587\u6863\u8bed\u6599\u5e93\uff08custom document corpus\uff09<\/strong>\u3002<\/li>\n\n\n\n<li class=\"\">\u5728\u540e\u53f0\u8fd0\u884c\u7684 LLM 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class=\"\">\u5728\u8ba8\u8bba\u76f8\u5173\u6027\u5de5\u7a0b\u65f6\uff0c\u4e00\u4e2a\u91cd\u8981\u7684\u533a\u522b\u662f\u5b83<strong>\u4e0d\u4f1a\u53d6\u4ee3<\/strong>\u73b0\u6709\u7684 SEO \u7b56\u7565\u3002SEO \u7684\u6838\u5fc3\u57fa\u7840\u4f9d\u7136\u4e0d\u53d8\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>\u6280\u672f SEO<\/strong> \u4ecd\u7136\u81f3\u5173\u91cd\u8981\uff0c\u5b83\u80fd\u4fc3\u8fdb\u4f60\u5185\u5bb9\u7684\u53d1\u73b0\u3002<\/li>\n\n\n\n<li class=\"\">\u5728\u7279\u5b9a\u5229\u57fa\u9886\u57df\u7684<strong>\u4e13\u4e1a\u77e5\u8bc6<\/strong>\u4ecd\u7136\u662f\u641c\u7d22\u5f15\u64ce\u548c LLMs \u663e\u793a\u4f60\u7684\u5185\u5bb9\u6240\u5fc5\u9700\u7684\u3002<\/li>\n\n\n\n<li class=\"\"><strong>\u4f4e\u8d28\u91cf\u7684 AI \u751f\u6210\u5185\u5bb9<\/strong>\u4ece\u957f\u8fdc\u6765\u770b\u5c06\u6301\u7eed\u8f93\u7ed9\u9ad8\u5ea6\u4fe1\u606f\u4e30\u5bcc\u3001\u6709\u5e2e\u52a9\u7684\u5185\u5bb9\u3002<\/li>\n<\/ul>\n\n\n\n<p 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class=\"wp-block-list\">\n<li class=\"\"><strong>\u5c06\u73b0\u6709\u5185\u5bb9\u6620\u5c04\u5230\u4e3b\u9898\u96c6\u7fa4\uff1a<\/strong> \u8bc6\u522b\u4f60\u73b0\u6709\u5185\u5bb9\u6240\u6db5\u76d6\u7684\u4e3b\u9898\uff0c\u5e76\u627e\u51fa\u4efb\u4f55\u5177\u6709\u8425\u6536\u6f5c\u529b\u7684\u6e05\u6670\u4e2d\u5fc3\u3002\u53cd\u4e4b\uff0c\u5982\u679c\u4f60\u7684\u7f51\u7ad9\u5305\u542b\u5927\u91cf\u4e13\u6ce8\u4e8e\u5355\u4e00\u5173\u952e\u8bcd\u3001\u9875\u9762\u4e4b\u95f4\u8fde\u63a5\u673a\u4f1a\u5f88\u5c11\u7684\u5b64\u7acb\u5185\u5bb9\uff0c\u90a3\u4e48\u4f60\u53ef\u80fd\u9700\u8981\u91cd\u65b0\u6784\u5efa\u4f60\u7684\u5185\u5bb9\u7b56\u7565\u57fa\u7840\u3002<\/li>\n\n\n\n<li class=\"\"><strong>\u8bc6\u522b\u5feb\u901f\u83b7\u80dc\u70b9\uff1a<\/strong> \u7ecf\u8fc7\u521d\u6b65\u626b\u63cf\u540e\uff0c\u4f60\u53ef\u80fd\u4f1a\u53d1\u73b0\u51e0\u4e2a\u5c5e\u4e8e\u4ee5\u4e0b\u7c7b\u522b\u7684\u673a\u4f1a\uff1a\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>\u5b64\u7acb\u5185\u5bb9\uff08Orphaned content\uff09\uff1a<\/strong> \u4f60\u7684\u67d0\u4e9b\u4e3b\u9898\u9875\u9762\u662f\u5426\u51e0\u4e4e\u4e0d\u53ef\u80fd\u901a\u8fc7\u4e3b\u9875\u8bbf\u95ee\uff1f\u5185\u90e8\u94fe\u63a5\u662f\u4e00\u4e2a\u81f3\u5173\u91cd\u8981\u7684\u7ec4\u6210\u90e8\u5206\uff0c\u8fd9\u63d0\u4f9b\u4e86\u4e00\u4e2a\u91cd\u65b0\u5ba1\u89c6\u6c34\u5e73\uff08\u8de8\u76f8\u4f3c\u9875\u9762\u7c7b\u578b\uff09\u548c\u5782\u76f4\uff08\u5728\u4e00\u4e2a\u90e8\u5206\u5185\uff09\u94fe\u63a5\u7684\u673a\u4f1a\u3002<\/li>\n\n\n\n<li class=\"\"><strong>\u7a00\u8584\u5185\u5bb9\uff08Thin content\uff09\uff1a<\/strong> \u6839\u636e\u4f60\u7f51\u7ad9\u7684\u5e74\u9f84\u548c\u4ece\u4e8b SEO 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\u8fd9\u4e9b\u9875\u9762\u662f\u6574\u4e2a\u652f\u6301\u8d44\u6e90\u5e93\u7684\u5165\u53e3\u5185\u5bb9\u3002\u4e3b\u9875\u5e94\u8be5\u63d0\u4f9b\u4e00\u4e2a\u91cd\u8981\u4e3b\u9898\u7684\u5e7f\u6cdb\u6982\u8ff0\uff0c\u5e76\u94fe\u63a5\u5230\u4f60\u7684\u5185\u5bb9\u96c6\u7fa4\u3002<\/li>\n\n\n\n<li class=\"\"><strong>\u793a\u4f8b\uff1a<\/strong> \u4ee5 Moz.com \u4e3a\u4f8b\uff0c<strong>\u300aSEO \u521d\u5b66\u8005\u6307\u5357\u300b\u4e2d\u7684\u201c\u5173\u952e\u8bcd\u7814\u7a76\u201d\u9875\u9762<\/strong>\u662f\u6211\u4eec\u7684\u6838\u5fc3\u9875\u9762\uff0c\u56e0\u4e3a\u5b83\u6db5\u76d6\u4e86\u8be5\u4e3b\u9898\u7684\u6df1\u5ea6\u53ca\u5176\u5f53\u524d\u7684\u8868\u73b0\u3002<\/li>\n\n\n\n<li class=\"\"><strong>\u5185\u5bb9\u96c6\u7fa4\uff08Spokes\uff09\uff1a<\/strong> \u4e3a\u4e86\u65b9\u4fbf\u4ece\u4e3b\u6838\u5fc3\u9875\u9762\u53d1\u73b0\u5185\u5bb9\uff0c\u4f60\u7684\u652f\u6301\u6027\u5185\u5bb9\u8f90\u6761\u662f\u66f4\u8be6\u7ec6\u7684\u9875\u9762\uff0c\u5b83\u4eec\u4ee5\u8db3\u591f\u7684\u6df1\u5ea6\u6db5\u76d6\u5b50\u4e3b\u9898\uff0c\u4ee5\uff081\uff09\u9f13\u52b1\u7528\u6237\u91c7\u53d6\u4e0b\u4e00\u6b65\u671f\u671b\u7684\u64cd\u4f5c\uff0c\u4ee5\u53ca\uff082\uff09\u5c06\u4efb\u4f55\u5355\u4e2a\u5185\u5bb9\u6bb5\u5448\u73b0\u7ed9 LLM \u6216\u641c\u7d22\u7ed3\u679c\u529f\u80fd\u3002\u8fd9\u4e9b\u9875\u9762\u5e94\u901a\u8fc7\u5e38\u89c1\u95ee\u9898\u89e3\u7b54\u56de\u7b54\u989d\u5916\u7684\u95ee\u9898\uff0c\u5305\u542b\u6709\u7528\u7684\u89c6\u9891\uff0c\u5e76\u94fe\u63a5\u56de\u96c6\u7fa4\u7684\u4e2d\u5fc3\u6838\u5fc3\u9875\u9762\u548c\u5176\u4ed6\u5b50\u4e3b\u9898\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"\"><strong>\u5c06\u4e3b\u9898\u6620\u5c04\u5230\u5ba2\u6237\u65c5\u7a0b\uff1a<\/strong> \u4ec5\u4ec5\u4f18\u5316\u5173\u952e\u8bcd\u641c\u7d22\u5df2\u7ecf\u4e0d\u591f\u4e86\u3002\u601d\u8003\u5728\u8d2d\u4e70\u8fc7\u7a0b\u7684\u6bcf\u4e2a\u9636\u6bb5\uff08\u8ba4\u77e5\u3001\u8003\u8651\u3001\u6b32\u671b\u548c\u884c\u52a8\uff09\u4e2d\uff0c\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u6700\u5173\u5fc3\u7684\u95ee\u9898\u3001\u75db\u70b9\u548c\u89e3\u51b3\u65b9\u6848\u3002\u5c06\u4e3b\u9898\u6620\u5c04\u5230<strong>\u6bcf\u4e2a\u9636\u6bb5<\/strong>\u5c06\u53d1\u6398\u51fa\u4f60\u53ef\u4ee5\u901a\u8fc7\u5185\u5bb9\u4e3b\u52a8\u56de\u7b54\u7684\u6f5c\u5728\u95ee\u9898\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/86i87.com\/wp-content\/uploads\/2025\/07\/image-7.png?fit=1024%2C1024&amp;ssl=1\" alt=\"\" class=\"wp-image-1745\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e2d\u5fc3\u8f90\u5c04\uff08Hub &amp; Spokes\uff09\u7684\u84dd\u7259\u8033\u673a\u793a\u4f8b<\/h2>\n\n\n\n<p class=\"\">\u4ee5\u84dd\u7259\u8033\u673a\u4e3a\u4f8b\uff0c<strong>\u4e3b\u9875\u9762<\/strong>\u53ef\u4ee5\u6df1\u5165\u63a2\u8ba8<strong>\u9884\u7b97\u4e0e\u529f\u80fd\u4e4b\u95f4\u7684\u6743\u8861\u51b3\u7b56<\/strong>\uff0c\u800c<strong>\u8f90\u6761\u9875\u9762<\/strong>\u5219\u662f<strong>\u652f\u6301\u6027\u7684\u4ea7\u54c1\u8bc4\u6d4b<\/strong>\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c 3 \u6b65\uff1a\u517c\u987e\u4eba\u7c7b\u4e0e\u5927\u578b\u8bed\u8a00\u6a21\u578b\uff08LLMs\uff09\u7684\u5199\u4f5c<\/h3>\n\n\n\n<p class=\"\">\u5229\u7528 LLMs \u8fdb\u884c\u5185\u5bb9\u521b\u4f5c\u6b63\u53d8\u5f97\u666e\u904d\uff0c\u8fd9\u8981\u6c42\u6211\u4eec\u53cc\u91cd\u5173\u6ce8\uff1a\u65e2\u8981\u7528\u4fe1\u606f\u4e30\u5bcc\u7684\u5185\u5bb9\u5438\u5f15\u4eba\u7c7b\u8bfb\u8005\uff0c\u53c8\u8981\u4e3a LLMs \u7684\u68c0\u7d22\u6784\u5efa\u9875\u9762\u7ed3\u6784\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u540c\u65f6\u4e3a\u4eba\u7c7b\u548c LLMs \u5199\u4f5c\u7684\u5b9e\u7528\u6280\u5de7\uff08\u597d\u5427\uff0c\u597d\u5427\uff0c\u6211\u4f1a\u5c3d\u91cf\u51cf\u5c11\u7ec8\u7ed3\u8005\u5f0f\u7684\u5f15\u7528\uff09\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>\u5c06\u5185\u5bb9\u5206\u89e3\u4e3a\u6613\u4e8e\u7406\u89e3\u3001\u4ee5\u610f\u56fe\u4e3a\u4e2d\u5fc3\u7684\u90e8\u5206\uff1a<\/strong> \u4f7f\u7528<strong>\u6e05\u6670\u7684\u6807\u9898<\/strong>\u6765\u7ec4\u7ec7\u4f60\u7684\u6587\u7ae0\uff0c\u63cf\u8ff0\u6bcf\u4e2a\u90e8\u5206\u6db5\u76d6\u7684\u5185\u5bb9\u3002\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u6bcf\u4e2a\u90e8\u5206\u90fd\u5e94\u8be5\u89e3\u51b3\u4e00\u4e2a\u5355\u4e00\u3001\u660e\u786e\u5b9a\u4e49\u7684<strong>\u5b50\u610f\u56fe<\/strong>\u6216\u56de\u7b54\u4e00\u4e2a<strong>\u7279\u5b9a\u95ee\u9898<\/strong>\u3002\u5206\u89e3\u5185\u5bb9\u53ef\u4ee5\u8ba9 LLMs \u66f4\u5bb9\u6613\u63d0\u53d6\u7279\u5b9a\u4fe1\u606f\uff0c\u4ee5\u5339\u914d\u67e5\u8be2\u6247\u51fa\uff08query fan-out\uff09\u4ea7\u751f\u7684\u5b50\u610f\u56fe\u3002\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>\u989d\u5916\u63d0\u793a\uff1a<\/strong> \u4e3a\u4e86\u63d0\u5347\u7528\u6237\u4f53\u9a8c\u548c AI \u89e3\u6790\u6548\u7387\uff0c\u53ef\u4ee5\u4f7f\u7528\u6a21\u5757\u5316\u7ed3\u6784\uff0c\u5e76\u52a0\u5165\u53ef\u6298\u53e0\u7684\u5e38\u89c1\u95ee\u9898\u89e3\u7b54\uff08FAQs\uff09\u6216\u8df3\u8f6c\u94fe\u63a5\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"\"><strong>\u6e05\u6670\u7b80\u6d01\uff1a<\/strong> \u5355\u4e2a\u6bb5\u843d\u9700\u8981\u6e05\u6670\u4e14\u5207\u4e2d\u8981\u70b9\u3002\u867d\u7136\u957f\u7bc7\u5185\u5bb9\u5bf9\u4e8e\u5efa\u7acb\u4e3b\u9898\u6743\u5a01\u6027\u5f88\u6709\u4ef7\u503c\uff0c\u4f46\u8981\u907f\u514d\u5c06\u5173\u952e\u70b9\u548c\u7279\u5b9a\u95ee\u9898\u7684\u7b54\u6848\u57cb\u85cf\u5728\u5197\u957f incoherent \u7684\u6587\u5b57\u6d77\u6d0b\u4e2d\u3002<\/li>\n\n\n\n<li class=\"\"><strong>\u5305\u542b\u5927\u5bb6\u90fd\u559c\u6b22\u7684\u5185\u5bb9\uff1a<\/strong> \u5728\u4f60\u7684\u5185\u5bb9\u4e2d\u52a0\u5165<strong>\u7b54\u6848\u7247\u6bb5\uff08answer snippets\uff09<\/strong>\uff0c\u8fd9\u4e0d\u4ec5\u8ba9\u8bfb\u8005\u5bb9\u6613\u6d88\u5316\uff0c\u4e5f\u662f LLMs \u559c\u6b22\u63d0\u53d6\u7684\u6bb5\u843d\u7c7b\u578b\u3002\u793a\u4f8b\u5305\u62ec\uff1a\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>\u6e05\u6670\u7684\u5b9a\u4e49\uff1a<\/strong> \u660e\u786e\u5b9a\u4e49\u5173\u952e\u672f\u8bed\uff08\u4f8b\u5982\uff0c\u201c\u76f8\u5173\u6027\u5de5\u7a0b\u662f\u2026\u2026\u201d\uff09\u3002<\/li>\n\n\n\n<li class=\"\"><strong>\u652f\u6301\u6027\u7684\u7edf\u8ba1\u6570\u636e\u548c\u8d44\u6599\uff1a<\/strong> \u201c\u6839\u636e X \u7814\u7a76\u8868\u660e\u2026\u2026\u201d\u3002\u522b\u5fd8\u4e86\u5728\u9002\u5f53\u7684\u65f6\u5019\u5f15\u7528\u6765\u6e90\u3002<\/li>\n\n\n\n<li class=\"\"><strong>\u53ef\u64cd\u4f5c\u7684\u793a\u4f8b\uff1a<\/strong> \u7528\u5177\u4f53\u4f8b\u5b50\u9610\u8ff0\u6982\u5ff5\u3002<\/li>\n\n\n\n<li class=\"\"><strong>\u9879\u76ee\u7b26\u53f7\u548c\u7f16\u53f7\u5217\u8868\uff1a<\/strong> \u6ca1\u6709\u4eba\u60f3\u6d4f\u89c8\u5bc6\u5bc6\u9ebb\u9ebb\u7684\u6587\u5b57\u3002\u5217\u8868\u4f7f\u5185\u5bb9\u66f4\u6613\u4e8e\u6d88\u8d39\uff0c\u5982\u679c\u5185\u5bb9\u76f8\u5173\uff0c\u4e5f\u66f4\u5bb9\u6613\u88ab\u8fdb\u884c\u6bb5\u843d\u68c0\u7d22\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/86i87.com\/wp-content\/uploads\/2025\/07\/image-8.png?fit=640%2C427&amp;ssl=1\" alt=\"\" class=\"wp-image-1746\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c 4 \u6b65\uff1a\u5b9e\u65bd Schema \u548c\u5185\u90e8\u94fe\u63a5<\/h3>\n\n\n\n<p class=\"\">\u7ec4\u7ec7\u4f60\u7684\u5185\u5bb9\u5e76\u5c55\u793a\u9875\u9762\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u53ef\u4ee5\u4e3a\u5927\u578b\u8bed\u8a00\u6a21\u578b\uff08LLMs\uff0c\u4ee5\u53ca\u641c\u7d22\u5f15\u64ce\uff09\u63d0\u4f9b\u5f3a\u5927\u7684\u4fe1\u53f7\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>\u5185\u90e8\u94fe\u63a5\uff1a<\/strong> SEO \u4ece\u4e1a\u8005\u7ecf\u5e38\u5efa\u8bae\u5c06<strong>\u66f4\u597d\u7684\u5185\u90e8\u94fe\u63a5\u7b56\u7565<\/strong>\u89c6\u4e3a\u4e00\u4e2a\u5feb\u901f\u53d6\u80dc\u7684\u65b9\u6cd5\u3002\u9ad8\u5ea6\u7b56\u7565\u5316\u548c\u6709\u6548\u7684\u5185\u90e8\u94fe\u63a5\u8ba1\u5212\u4e0d\u4ec5\u80fd\u4e3a\u4f60\u7684\u5185\u5bb9\u88ab\u53d1\u73b0\u63d0\u4f9b\u66f4\u4fbf\u6377\u7684\u8def\u5f84\uff0c\u800c\u4e14\u4f60\u8fd8\u53ef\u4ee5\u4f7f\u7528<strong>\u951a\u6587\u672c<\/strong>\uff0c\u51c6\u786e\u53cd\u6620\u76ee\u6807\u9875\u9762\u7684\u6838\u5fc3\u4e3b\u9898\u548c\u7528\u6237\u70b9\u51fb\u94fe\u63a5\u65f6\u7684\u610f\u56fe\u3002<\/li>\n\n\n\n<li class=\"\"><strong>\u5b9e\u65bd\u76f8\u5173\u7684 Schema Markup\uff08\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\uff09\uff1a<\/strong><strong>\u7ed3\u6784\u5316\u6570\u636e<\/strong>\u662f\u4e00\u79cd\u5411\u641c\u7d22\u5f15\u64ce\u548c LLMs \u63d0\u4f9b\u5185\u5bb9\u542b\u4e49\u4e0a\u4e0b\u6587\u7684\u65b9\u5f0f\u3002\u6839\u636e\u4f60\u7684\u5185\u5bb9\uff0c\u4f60\u53ef\u4ee5\u6574\u5408\u4ee5\u4e0b\u4efb\u4f55\u7c7b\u578b\u7684 Schema\uff1a\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>Article\uff08\u6587\u7ae0\uff09\uff1a<\/strong> \u5c06\u5185\u5bb9\u5b9a\u4e49\u4e3a\u4e00\u7bc7\u6587\u7ae0\uff0c\u5305\u542b\u4f5c\u8005\u3001\u53d1\u5e03\u65e5\u671f\u7b49\u5c5e\u6027\u3002<\/li>\n\n\n\n<li class=\"\"><strong>FAQPage\uff08\u5e38\u89c1\u95ee\u9898\u9875\u9762\uff09\uff1a<\/strong> \u7528\u4e8e\u4e3b\u8981\u7531\u95ee\u7b54\u5bf9\u7ec4\u6210\u7684\u9875\u9762\u3002<\/li>\n\n\n\n<li class=\"\"><strong>HowTo\uff08\u64cd\u4f5c\u6307\u5357\uff09\uff1a<\/strong> \u7528\u4e8e\u63d0\u4f9b\u5206\u6b65\u8bf4\u660e\u7684\u5185\u5bb9\u3002<\/li>\n\n\n\n<li class=\"\"><strong>BreadcrumbList\uff08\u9762\u5305\u5c51\u5bfc\u822a\uff09\uff1a<\/strong> \u663e\u793a\u9875\u9762\u5728\u7f51\u7ad9\u5c42\u7ea7\u7ed3\u6784\u4e2d\u7684\u4f4d\u7f6e\u3002<\/li>\n\n\n\n<li class=\"\"><strong>Organization\uff08\u7ec4\u7ec7\uff09\uff1a<\/strong> \u63d0\u4f9b\u5173\u4e8e\u4f60\u54c1\u724c\u7684\u4fe1\u606f\u3002<\/li>\n\n\n\n<li class=\"\"><strong>Person\uff08\u4eba\u7269\uff09\uff1a<\/strong> \u7528\u4e8e\u4f5c\u8005\u9875\u9762\u6216\u4e13\u5bb6\u63d0\u53ca\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"\">\u5982\u679c\u9002\u7528\uff0c\u8bf7\u4e3a\u4ea7\u54c1\u3001\u98df\u8c31\u3001\u4e8b\u4ef6\u7b49\u63d0\u4f9b\u7279\u5b9a\u7684 Schema\u3002\u8fd9\u79cd\u6807\u8bb0\u6709\u52a9\u4e8e LLMs \u6b63\u786e\u5206\u7c7b\u548c\u7406\u89e3\u4f60\u7684\u7f51\u9875\u4e2d\u5305\u542b\u7684\u5b9e\u4f53\u548c\u5173\u7cfb\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u76f8\u5173\u6027\u5de5\u7a0b\u4e2d\u81f4\u80dc\u7684\u5185\u5bb9\u5f62\u5f0f<\/h2>\n\n\n\n<p class=\"\">\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u4ee5\u4e0b\u63a8\u8350\u7684\u5185\u5bb9\u5f62\u5f0f\u662f<strong>\u9664\u4e86\u5173\u952e\u9875\u9762<\/strong>\u4e4b\u5916\u7684\uff1a\u6bd4\u5982\u4ea7\u54c1\u9875\u9762\u3001\u9996\u9875\u3001\u8054\u7cfb\u6211\u4eec\u9875\u9762\u7b49\u3002\u7528\u5e38\u89c1\u95ee\u9898\uff08FAQ\uff09\u53d6\u4ee3\u4ea7\u54c1\u9875\u9762\u7edd\u4e0d\u4f1a\u589e\u52a0\u4f60\u7684\u6536\u5165\uff0c\u4f46\u8bf7\u5c06\u8fd9\u4e9b\u89c6\u4e3a<strong>\u5185\u5bb9\u589e\u5f3a<\/strong>\uff0c\u5b83\u4eec\u80fd\u5e2e\u52a9\u4f60\u8f6c\u5316\u5f15\u5165\u7684\u6d41\u91cf\u5e76\u4fc3\u8fdb LLMs \u7684\u68c0\u7d22\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>\u957f\u7bc7\u6307\u5357\uff1a<\/strong> \u8fd8\u8bb0\u5f97\u4e2d\u5fc3\u8f90\u5c04\u7b56\u7565\u5417\uff1f\u6709\u65f6\uff0c\u4f60\u5728\u96c6\u7fa4\u7ec3\u4e60\u4e2d\u751f\u6210\u7684\u6838\u5fc3\u9875\u9762\u4f1a\u6210\u4e3a\u5145\u6ee1\u6d3b\u529b\u4e14\u4fe1\u606f\u4e30\u5bcc\u7684\u957f\u7bc7\u6307\u5357\u3002\u91c7\u7528<strong>\u6a21\u5757\u5316<\/strong>\u65b9\u6cd5\u6765\u6784\u5efa\u4f60\u7684\u5185\u5bb9\uff0c\u5e76\u786e\u4fdd\u6bcf\u4e2a\u90e8\u5206\u90fd\u8fce\u5408\u7279\u5b9a\u7684<strong>\u5b50\u610f\u56fe<\/strong>\u548c<strong>\u7528\u6237\u95ee\u9898<\/strong>\u3002\u6a21\u5757\u5316\u5185\u5bb9\u7684\u957f\u7bc7\u6307\u5357\u5c06\u6210\u4e3a LLMs \u4e30\u5bcc\u7684\u76f8\u4e92\u8fde\u63a5\u6bb5\u843d\u6765\u6e90\u3002<\/li>\n\n\n\n<li class=\"\"><strong>FAQ \u9a71\u52a8\u7684\u6587\u7ae0\u548c\u7ae0\u8282\uff1a<\/strong> \u660e\u786e\u8bbe\u8ba1\u7528\u4e8e\u56de\u7b54\u67d0\u4e2a\u4e3b\u9898\u4e0a\u5927\u91cf\u5177\u4f53\u95ee\u9898\u7684\u5185\u5bb9\u975e\u5e38\u6709\u6548\u3002\u5728 Moz\uff0c\u6211\u4eec\u4e00\u4e9b\u8868\u73b0\u6700\u4f73\u7684\u3001\u4fa7\u91cd\u4e8e\u4fe1\u606f\u641c\u7d22\u7684\u5185\u5bb9\uff0c\u5f80\u5f80\u4f1a\u88ab LLMs \u548c AI \u6982\u8ff0\u540c\u65f6\u9009\u4e2d\u3002\u4f60\u53ef\u4ee5\u5c06 FAQ \u4f5c\u4e3a\u957f\u7bc7\u5185\u5bb9\u7684\u4e00\u90e8\u5206\uff0c\u6216\u8005\u4e3a\u7f51\u7ad9\u7684\u6559\u80b2\u8d44\u6e90\u90e8\u5206\u521b\u5efa\u4e13\u95e8\u7684 FAQ \u9875\u9762\u3002<\/li>\n\n\n\n<li class=\"\"><strong>\u8f6c\u5f55\u7684\u591a\u5a92\u4f53\u5185\u5bb9\uff1a<\/strong> \u5185\u5bb9\u518d\u5229\u7528\u4ece\u672a\u5982\u6b64\u9177\u70ab\uff01\u5938\u5f20\u5730\u8bf4\uff0c\u4f60\u53ef\u4ee5\u5c06\u4f60\u4e00\u4e9b\u6700\u5f3a\u5927\u7684\u89c6\u9891\u8d44\u4ea7\u8f6c\u5316\u4e3a<strong>\u8f6c\u5f55\u5185\u5bb9<\/strong>\uff0c\u4ece\u800c\u88ab LLMs \u68c0\u7d22\u3002\u5982\u679c\u4f60\u7684\u64ad\u5ba2\u3001\u7f51\u7edc\u7814\u8ba8\u4f1a\u548c\u5176\u4ed6\u89c6\u9891\u5185\u5bb9\uff08<em>\u54b3\u54b3<\/em>\uff0c\u6bd4\u5982\u201c\u767d\u677f\u661f\u671f\u4e94\u201d\uff09\u5305\u542b\u72ec\u7279\u7684\u89c6\u89d2\u548c\u7a81\u51fa\u4f60\u54c1\u724c\u7684\u673a\u4f1a\uff0c\u8fd9\u662f\u6269\u5927\u4f60\u5185\u5bb9\u8986\u76d6\u9762\u7684\u4e00\u79cd\u65b9\u5f0f\u3002<\/li>\n\n\n\n<li class=\"\"><strong>\u4e92\u52a8\u5de5\u5177\u548c\u8ba1\u7b97\u5668\uff1a<\/strong> \u4f5c\u4e3a\u4e00\u540d\u6548\u679c\u8425\u9500\u4eba\u5458\uff0c\u6211\u4eb2\u8eab\u89c1\u8bc1\u4e86\u4e92\u52a8\u5c0f\u5de5\u5177\u548c\u8ba1\u7b97\u5668\u5bf9\u8425\u6536\u7684\u9a71\u52a8\u529b\u3002\u867d\u7136\u8fd9\u4e9b\u5de5\u5177\u672c\u8eab\u4e0d\u4f1a\u88ab LLMs \u5728\u804a\u5929\u4e2d\u9605\u8bfb\u548c\u5448\u73b0\uff0c\u4f46<strong>\u5176\u5468\u56f4\u7684\u89e3\u91ca\u6027\u5185\u5bb9\u53ef\u4ee5\u88ab\u5f15\u7528\u548c\u53c2\u8003<\/strong>\u3002\u4f8b\u5982\uff0c\u4e00\u4e2a\u63d0\u4f9b\u62b5\u62bc\u8d37\u6b3e\u8ba1\u7b97\u5668\u5de5\u5177\u7684\u9875\u9762\uff0c\u53ef\u80fd\u5305\u542b\u8db3\u591f\u503c\u5f97\u6ce8\u610f\u548c\u771f\u5b9e\u7684\u5185\u5bb9\uff0c\u53ef\u4ee5\u56de\u7b54 LLMs \u53ef\u80fd\u7eb3\u5165\u5176\u6587\u6863\u8bed\u6599\u5e93\u7684\u5173\u952e\u95ee\u9898\u3002<\/li>\n\n\n\n<li class=\"\"><strong>\u539f\u521b\u6570\u636e\u548c\u7814\u7a76\uff1a<\/strong> \u4e0d\u4e45\u524d\uff0c\u4eba\u4eec\u8fd8\u5728\u62b1\u6028 ChatGPT \u65e0\u6cd5\u83b7\u53d6\u5b9e\u65f6\u6570\u636e\u3002\u968f\u7740\u7528\u6237\u6e34\u671b\u83b7\u53d6\u6700\u65b0\u4fe1\u606f\uff0c<strong>\u5411 LLMs \u548c\u641c\u7d22\u5f15\u64ce\u63d0\u4f9b\u5173\u4e8e\u65b0\u4e3b\u9898\u7684\u539f\u521b\u6570\u636e<\/strong>\uff0c\u5bf9\u4e8e\u5c06\u4f60\u7684\u54c1\u724c\u5448\u73b0\u5728\u65b0\u53d7\u4f17\u9762\u524d\u5927\u6709\u88e8\u76ca\u3002\u53d1\u5e03\u539f\u521b\u7814\u7a76\u3001\u884c\u4e1a\u8c03\u67e5\u6216\u5f15\u4eba\u5165\u80dc\u7684\u6570\u636e\uff0c\u80fd\u5c06\u4f60\u7684\u5185\u5bb9\u548c\u54c1\u724c\u5b9a\u4f4d\u4e3a\u6743\u5a01\u7684\u7b2c\u4e00\u624b\u8d44\u6599\u6765\u6e90\uff0c\u4f7f\u5176\u5728 LLMs \u4e2d\u6781\u5177\u5f15\u7528\u5438\u5f15\u529b\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"\">\u9664\u4e86\u4ee5\u4e0a\u8fd9\u4e9b\uff0c\u4f60\u8fd8\u53ef\u4ee5\u521b\u5efa<strong>\u64cd\u4f5c\u6307\u5357\u3001\u6559\u7a0b\u3001\u8bcd\u6c47\u8868<\/strong>\u7b49\u3002\u8fd9\u4e9b\u5185\u5bb9\u5f62\u5f0f\u4e0d\u4ec5\u6709\u52a9\u4e8e\u589e\u52a0\u4e3b\u9898\u6df1\u5ea6\uff0c\u8fd8\u80fd\u901a\u8fc7\u5c06\u4f60\u7684\u516c\u53f8\u5b9a\u4f4d\u4e3a\u6d1e\u5bdf\u529b\u7684\u4e3b\u8981\u6765\u6e90\uff08\u800c\u4e0d\u4ec5\u4ec5\u662f\u91cd\u590d\u4ed6\u4eba\u7684\u5185\u5bb9\uff09\uff0c\u4ece\u800c\u5e2e\u52a9\u5efa\u7acb\u4f60\u7684<strong>\u54c1\u724c\u6743\u5a01\u6027<\/strong>\u3002\u8fd9\u4e9b\u5185\u5bb9\u5f62\u5f0f\u7684\u5171\u540c\u6210\u529f\u56e0\u7d20\u5728\u4e8e\u5b83\u4eec\u7684<strong>\u53ef\u7528\u6027\u548c\u53ef\u91cd\u7528\u6027<\/strong>\uff0c\u7279\u522b\u662f\u5f53\u4fe1\u606f\u4fdd\u6301<strong>\u65b0\u9c9c\u548c\u53ca\u65f6<\/strong>\u65f6\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/86i87.com\/wp-content\/uploads\/2025\/07\/image-9.png?fit=640%2C960&amp;ssl=1\" alt=\"\" class=\"wp-image-1747\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f60\u5e94\u8be5\u505c\u6b62\u505a\u7684\u4e8b\u60c5<\/h2>\n\n\n\n<p class=\"\">\u867d\u7136\u6211\u4eec\u4e00\u76f4\u5728\u5173\u6ce8\u5982\u4f55\u8ba9\u4f60\u7684\u5185\u5bb9\u5448\u73b0\u5728\u5927\u578b\u8bed\u8a00\u6a21\u578b\uff08LLMs\uff09\u9762\u524d\uff0c\u4f46\u8fd9\u91cc\u5217\u51fa\u4e86\u4f60\u5e94\u8be5\u907f\u514d\u6216\u505c\u6b62\u505a\u7684\u4e8b\u60c5\uff0c\u9664\u975e\u4f60\u60f3\u9677\u5165\u70bc\u72f1\u822c\u7684\u9690\u5f62\u6f29\u6da1\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>\u4e0d\u8981\u518d\u8ffd\u9010\u6bcf\u4e00\u4e2a\u5177\u4f53\u7684\u5173\u952e\u8bcd\uff0c\u5e76\u4e3a\u6b64\u5355\u72ec\u521b\u5efa\u4e00\u4e2a\u9875\u9762\u3002<\/strong> 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