{"id":1701,"date":"2025-06-21T04:35:38","date_gmt":"2025-06-21T04:35:38","guid":{"rendered":"https:\/\/86i87.com\/?p=1701"},"modified":"2025-06-21T04:35:38","modified_gmt":"2025-06-21T04:35:38","slug":"18%e4%b8%aa%e7%94%9f%e6%b4%bb%e6%af%94%e5%96%bb%e8%ae%a9%e4%bd%a0%e7%a7%92%e6%87%82seo%ef%bc%88%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%ef%bc%89","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=1701","title":{"rendered":"18\u4e2a\u751f\u6d3b\u6bd4\u55bb\u8ba9\u4f60\u79d2\u61c2SEO\uff08\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff09"},"content":{"rendered":"\n

\u539f\u6587\u5730\u5740 \uff1ahttps:\/\/moz.com\/blog\/technical-seo-analogies<\/a><\/p>\n\n\n\n

\u521d\u5b66SEO\u65f6\u603b\u4ee4\u4eba\u5934\u5927\uff0c\u5c24\u5176\u662f\u6280\u672f\u578bSEO\u3002\u6ee1\u5c4f\u672f\u8bed\u94fa\u5929\u76d6\u5730\uff0c\u5373\u4fbf\u5b66\u4e60\u70ed\u60c5\u9ad8\u6da8\uff0c\u4ecd\u96be\u7406\u6e05\u5404\u6a21\u5757\u5982\u4f55\u534f\u540c\u8fd0\u4f5c\u3002<\/p>\n\n\n\n

2023\u5e74\u6211\u52a0\u5165Salience\u6570\u5b57\u8425\u9500\u516c\u53f8\u62c5\u4efb\u6280\u672f\u578bSEO\u4e3b\u7ba1\u65f6\uff0c\u6beb\u65e0\u6280\u672f\u80cc\u666f\u652f\u6491\u3002\u4e3a\u653b\u514b\u96be\u9898\uff0c\u6211\u5c06\u62bd\u8c61\u6982\u5ff5\u8f6c\u5316\u4e3a\u751f\u6d3b\u6bd4\u55bb\u2014\u2014\u8fd9\u65e2\u6210\u4e3a\u6211\u6d88\u5316\u77e5\u8bc6\u7684\u79d8\u8bc0\uff0c\u6700\u7ec8\u4e5f\u6f14\u5316\u6210\u5411\u4ed6\u4eba\u8bb2\u89e3\u7684\u6cd5\u5b9d\u3002<\/p>\n\n\n\n

\u65e0\u8bba\u4f60\u662fSEO\u65b0\u624b\u3001\u57f9\u8bad\u8bb2\u5e08\uff0c\u8fd8\u662f\u9700\u8981\u66f4\u901a\u4fd7\u7684\u89e3\u91ca\u65b9\u5f0f\uff0c\u8fd9\u4e9b\u7c7b\u6bd4\u90fd\u80fd\u52a9\u4f60\u4e00\u81c2\u4e4b\u529b\u3002\u4ece\u629b\u951a\u7684\u516c\u4ea4\u8f66\u5230\u8499\u5a1c\u4e3d\u838e\u7684\u4e89\u8bae\uff0c\u4ee5\u4e0b\u8fd9\u4e9b\u6bd4\u55bb\u66fe\u6307\u5f15\u6211\u8fd9\u4e2a\u521d\u5b66\u8005\u7406\u89e3\u6280\u672f\u578bSEO\u7684\u771f\u8c1b\u3002<\/p>\n\n\n\n

\u628a\u7f51\u7ad9\u60f3\u8c61\u6210\u623f\u5b50<\/strong>
\u521d\u89c1\u4ee3\u7801\u4ee4\u4eba\u671b\u800c\u751f\u754f\uff0c\u4f46\u968f\u7740\u5de5\u4f5c\u6df1\u5165\uff0c\u6211\u9010\u6e10\u770b\u6e05\u4ee3\u7801\u80cc\u540e\u7684\u903b\u8f91\u67b6\u6784\u3002\u5f53\u5f00\u59cb\u5c06\u7f51\u7ad9\u89c6\u4e3a\u623f\u5c4b\uff0c\u6666\u6da9\u7684\u4ee3\u7801\u77ac\u95f4\u8109\u7edc\u5206\u660e\u2014\u2014<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

1. HTML\u662f\u6839\u57fa\u6846\u67b6<\/strong>
(\u914d\u56fe\u8bf4\u660e\uff1a\u4e00\u5bf9\u592b\u5987\u67e5\u770b\u623f\u5c4b\u5730\u57fa\u8bbe\u8ba1\u56fe\uff0c\u55bb\u793aHTML\u5982\u540c\u7f51\u7ad9\u7684\u7ed3\u6784\u6839\u57fa)<\/em><\/p>\n\n\n\n

HTML\u5982\u540c\u5efa\u7b51\u7684\u7816\u74e6\u7ed3\u6784\uff0c\u652f\u6491\u8d77\u7f51\u7ad9\u7684\u6574\u4f53\u6846\u67b6\u3002\u6ca1\u6709HTML\uff0c\u7f51\u7ad9\u4fbf\u5982\u5931\u53bb\u5899\u4f53\u7684\u623f\u5c4b\u2014\u2014\u5f92\u7559\u8bbe\u8ba1\u56fe\u7eb8\uff0c\u96be\u6210\u5b9e\u4f53\u7a7a\u95f4\u3002<\/p>\n\n\n\n

2. CSS\u662f\u89c6\u89c9\u8bbe\u8ba1\u5e08<\/strong>
(\u914d\u56fe\u793a\u610f\uff1a\u5ba4\u5185\u8bbe\u8ba1\u6548\u679c\u56fe\u5c55\u73b0\u623f\u95f4\u88c5\u9970\u6548\u679c\uff0c\u7c7b\u6bd4CSS\u5bf9HTML\u5143\u7d20\u7684\u6837\u5f0f\u5b9a\u4e49)<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

CSS\u5982\u540c\u8d4b\u4e88\u623f\u5c4b\u7f8e\u611f\u7684\u6d82\u6599\u3001\u58c1\u7eb8\u4e0e\u7a7a\u95f4\u5e03\u5c40\u3002\u76f8\u540c\u7684\u5efa\u7b51\u7ed3\u6784\u53ef\u5448\u73b0\u8fe5\u5f02\u7684\u5ba4\u5185\u98ce\u683c\u2014\u2014\u6b63\u5982\u4f60\u80fd\u4ee5\u65e0\u6570\u65b9\u5f0f\u5b9a\u4e49HTML\u5143\u7d20\u7684\u6837\u5f0f\u3002<\/p>\n\n\n\n

\u57fa\u7840CSS\u6bd4HTML\u66f4\u6613\u89e3\u8bfb\uff0c\u4f8b\u5982\u8fd9\u6bb5\u4ee3\u7801\uff1a<\/p>\n\n\n\n

css<\/p>\n\n\n\n

body { background-colour: blue; }  \/* \u5c06\u7f51\u9875\u80cc\u666f\u8bbe\u4e3a\u84dd\u8272\uff08\u5b9a\u4e49<body>\u6807\u7b7e\u6837\u5f0f\uff09 *\/<\/em>\nh1 { color: yellow; text-align: center; } \/* \u6807\u9898\u8bbe\u4e3a\u5c45\u4e2d\u9ec4\u5b57\uff08\u5b9a\u4e49<h1>\u6807\u7b7e\u6837\u5f0f\uff09*\/<\/em><\/pre>\n\n\n\n
\u5176\u903b\u8f91\u7b49\u540c\u4e8e\uff1a<\/p>\n\n\n\n
    \n
  • \u4e3a\u7f51\u9875\u6574\u4f53\u7c89\u5237\u5e95\u8272\uff08\u8bbe\u7f6ebody\u6807\u7b7e\u6837\u5f0f\uff09<\/li>\n\n\n\n
  • \u4e3a\u6807\u9898\u6dfb\u52a0\u8272\u5f69\u4e0e\u5b9a\u4f4d\uff08\u8bbe\u7f6eh1\u6807\u7b7e\u6837\u5f0f\uff09<\/li>\n<\/ul>\n\n\n\n
    3. JavaScript\u662f\u529f\u80fd\u4e2d\u67a2<\/strong>
    (\u914d\u56fe\u793a\u610f\uff1a\u8fde\u63a5\u591a\u8bbe\u5907\u7684\u667a\u80fd\u5bb6\u5c45\u7cfb\u7edf\uff0c\u8be0\u91caJavaScript\u5982\u4f55\u4e3a\u7f51\u7ad9\u6dfb\u52a0\u4ea4\u4e92\u529f\u80fd)<\/em><\/p>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    JavaScript\u8d4b\u4e88\u7f51\u7ad9\u52a8\u6001\u529f\u80fd\uff0c\u4f46\u8fc7\u5ea6\u4f7f\u7528\u4f1a\u62d6\u7d2f\u6027\u80fd\u3002\u8fd9\u5982\u540c\u88c5\u6ee1\u79d1\u6280\u7684\u667a\u80fd\u4f4f\u5b85\u2014\u2014\u8bed\u97f3\u52a9\u624b\u3001\u81ea\u52a8\u95e8\u9501\u3001\u611f\u5e94\u706f\u7ec4\u867d\u4fbf\u6377\uff0c\u4e00\u65e6\u6545\u969c\u4fbf\u4ee4\u4eba\u6293\u72c2\u3002<\/p>\n\n\n\n
    \u8fc7\u5ea6\u4f9d\u8d56JavaScript\u7684\u7f51\u7ad9\u5f80\u5f80\u52a0\u8f7d\u8fdf\u7f13\u3001\u96be\u4ee5\u88ab\u722c\u866b\u6293\u53d6\uff0c\u4e14\u66f4\u6613\u51fa\u9519\u3002\u7cbe\u7b80\u7684\u529f\u80fd\u67b6\u6784\u53cd\u800c\u8868\u73b0\u66f4\u4f18\u3002<\/p>\n\n\n\n
    4. CMS\u4e0e\u6846\u67b6\u5982\u540c\u5b9c\u5bb6\u5bb6\u5177<\/strong>
    (\u914d\u56fe\u793a\u610f\uff1a\u5b9c\u5bb6\u5bb6\u5177\u7ec4\u88c5\u6d41\u7a0b\u56fe\u89e3\uff0c\u7c7b\u6bd4CMS\/\u6846\u67b6\u63d0\u4f9b\u7684\u5efa\u7ad9\u6a21\u5757\u5316\u65b9\u6848)<\/em><\/p>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \u65e0\u9700\u4ece\u96f6\u6253\u9020\uff0cCMS\u63d0\u4f9b\u73b0\u6210\u7684\u7ec4\u4ef6\u3001\u5de5\u5177\u4e0e\u62fc\u88c5\u6307\u5357\u3002\u4f60\u4ecd\u9700\u6b63\u786e\u7ec4\u88c5\uff0c\u4f46\u6838\u5fc3\u5de5\u7a0b\u5df2\u7136\u5b8c\u6210\u3002\u8bf8\u5982Wix\u6216Shopify\u7b49\u5e73\u53f0\uff0c\u8ba9\u96f6\u4ee3\u7801\u6784\u5efa\u529f\u80fd\u578b\u7f51\u7ad9\u6210\u4e3a\u53ef\u80fd\u3002<\/p>\n\n\n\n
    \n\n\n\n
    \u641c\u7d22\u5f15\u64ce\u4e09\u5927\u6838\u5fc3\u673a\u5236<\/h3>\n\n\n\n
    \u8fd9\u4e9b\u5e55\u540e\u7cfb\u7edf\u52a9\u641c\u7d22\u5f15\u64ce\u53d1\u73b0\u3001\u7406\u89e3\u5e76\u5bfc\u822a\u4f60\u7684\u7f51\u7ad9\u3002\u521d\u5b66\u65f6\uff0c\u6211\u53d1\u73b0\u7528\u751f\u6d3b\u573a\u666f\u7c7b\u6bd4\u66f4\u6613\u7406\u89e3\uff1a<\/p>\n\n\n\n
      \n
    • \u6293\u53d6(Crawling)<\/strong>\u00a0\u279c\u00a0\u516c\u4ea4\u7f51\u7edc<\/strong>\uff08\u722c\u866b\u5982\u516c\u4ea4\u8f66\u5de1\u884c\u5404\u7ad9\u70b9\uff09<\/li>\n\n\n\n
    • \u7d22\u5f15(Indexing)<\/strong>\u00a0\u279c\u00a0\u5730\u56fe\u7ed8\u5236<\/strong>\uff08\u5c06\u7f51\u9875\u4fe1\u606f\u8f6c\u5316\u4e3a\u53ef\u68c0\u7d22\u7684\u5730\u56fe\u6807\u8bb0\uff09<\/li>\n\n\n\n
    • \u94fe\u63a5\u7ed3\u6784(Link Structure)<\/strong>\u00a0\u279c\u00a0\u9053\u8def\u89c4\u5219<\/strong>\uff08\u5185\u94fe\u5916\u94fe\u6784\u6210\u4ea4\u901a\u7f51\u7edc\uff0c\u51b3\u5b9a\u6743\u91cd\u6d41\u5411<\/li>\n<\/ul>\n\n\n\n
      5. \u670d\u52a1\u5668\u72b6\u6001\u7801\u5982\u540c\u516c\u4ea4\u65c5\u7a0b<\/strong>
      \u521d\u8bc6\u54cd\u5e94\u72b6\u6001\u7801\u65f6\uff0c\u6211\u8111\u6d77\u4e2d\u6d6e\u73b0\u7684\u662f\u57ce\u5e02\u516c\u4ea4\u7cfb\u7edf\uff1a<\/p>\n\n\n\n
      (\u914d\u56fe\uff1a\u663e\u793a”200 OK”\u7684\u84dd\u9ec4\u53cc\u5c42\u5df4\u58eb\uff0c\u8c61\u5f81\u6210\u529f\u7684\u670d\u52a1\u5668\u54cd\u5e94 | \u56fe\u7247\u6765\u6e90\uff1aAlex Harford)<\/em><\/p>\n\n\n\n
      200 OK<\/strong>\uff1a\u5df4\u58eb\u51c6\u65f6\u62b5\u8fbe\u76ee\u7684\u5730 \u2192 \u7f51\u9875\u5b8c\u7f8e\u52a0\u8f7d
      301 \u6c38\u4e45\u91cd\u5b9a\u5411<\/strong>\uff1a\u516c\u4ea4\u7ebf\u8def\u53d8\u66f4\u4ecd\u8fbe\u7ec8\u70b9 \u2192 URL\u6c38\u4e45\u8df3\u8f6c\u65b0\u5730\u5740
      302 \u4e34\u65f6\u91cd\u5b9a\u5411<\/strong>\uff1a\u4e34\u65f6\u7ed5\u884c\u8def\u7ebf \u2192 \u5185\u5bb9\u53ef\u8bbf\u95ee\u4f46\u8def\u5f84\u5c06\u6062\u590d
      403 \u7981\u6b62\u8bbf\u95ee<\/strong>\uff1a\u6301\u65e0\u6548\u8f66\u7968\u88ab\u62d2\u4e58\u8f66 \u2192 \u65e0\u6743\u9650\u8bbf\u95eeURL
      404 \u672a\u627e\u5230<\/strong>\uff1a\u5df4\u58eb\u6d88\u5931\u65e0\u8e2a \u2192 URL\u5185\u5bb9\u4e0d\u590d\u5b58\u5728
      410 \u6c38\u4e45\u6d88\u5931<\/strong>\uff1a\u516c\u4ea4\u7ebf\u8def\u6c38\u4e45\u64a4\u9500 \u2192 \u8be5URL\u5185\u5bb9\u5df2\u5f7b\u5e95\u5220\u9664
      500 \u670d\u52a1\u5668\u5185\u90e8\u9519\u8bef<\/strong>\uff1a\u5df4\u58eb\u534a\u8def\u629b\u951a \u2192 \u670d\u52a1\u5668\u7a81\u53d1\u6545\u969c
      503 \u670d\u52a1\u4e0d\u53ef\u7528<\/strong>\uff1a\u5df4\u58eb\u6ee1\u5458\u6216\u68c0\u4fee\u4e2d \u2192 \u670d\u52a1\u5668\u8fc7\u8f7d\u6216\u7ef4\u62a4<\/p>\n\n\n\n
      (\u914d\u56fe\uff1a\u8f66\u8eab\u663e\u793a”500 INTERNAL SERVER ERROR”\u7684\u6545\u969c\u5df4\u58eb\uff0c\u55bb\u793a\u670d\u52a1\u5668\u9519\u8bef\u963b\u65ad\u7f51\u7ad9\u8bbf\u95ee | \u56fe\u7247\u6765\u6e90\uff1aAlex Harford)<\/em><\/p>\n\n\n\n
      \"\"<\/figure>\n\n\n\n
      \"\"<\/figure>\n\n\n\n
      6. \u5185\u94fe\u5373\u57ce\u5e02\u8def\u7f51\u67a2\u7ebd<\/strong>
      \u5c06\u7f51\u7ad9\u89c6\u4f5c\u57ce\u5e02\uff1a\u4e3b\u9875\u5982\u4f26\u6566\u4e2d\u5fc3\u67a2\u7ebd\uff0c\u901a\u5f80\u5404\u533a\u57df\u9700\u516c\u8def\u3001\u94c1\u8def\u6216\u8f6e\u6e21\u3002\u5185\u94fe\u6b63\u662f\u7528\u6237\u4e0e\u722c\u866b\u5728\u9875\u9762\u95f4\u7a7f\u68ad\u7684\u4ea4\u901a\u7f51\u7edc\u3002<\/p>\n\n\n\n
      \u6709\u4e9b\u9875\u9762\u5982\u7e41\u534e\u5546\u5708\u89e6\u624b\u53ef\u53ca\uff0c\u6709\u4e9b\u5219\u4f3c\u504f\u8fdc\u5b64\u5c9b\u2014\u2014\u82e5\u65e0\u76f4\u8fbe\u94fe\u63a5\uff0c\u51e0\u4e4e\u65e0\u6cd5\u62b5\u8fbe\u3002<\/p>\n\n\n\n
      \n\n\n\n
      7. \u6b7b\u94fe\u5982\u540c\u65ad\u5934\u8def<\/strong>
      \u6b7b\u94fe\u72b9\u5982\u7a81\u9047\u9053\u8def\u4e2d\u65ad\uff0c\u7528\u6237\uff08\u6216\u722c\u866b\uff09\u88ab\u8feb\u6298\u8fd4\uff0c\u5f92\u589e\u632b\u8d25\u611f\u4e14\u635f\u5bb3\u4fe1\u4efb\u3002\u8fd9\u7c7b\u94fe\u63a5\u5fc5\u987b\u53ca\u65f6\u6e05\u7406\u3002<\/p>\n\n\n\n
      \n\n\n\n
      8. \u951a\u6587\u672c\u662f\u6307\u8def\u6807\u724c<\/strong>
      (\u914d\u56fe\uff1a\u542b”\u4ea4\u901a\u6539\u9053”\u6807\u8bc6\u7684\u4e94\u79cd\u8def\u724c\uff0c\u55bb\u793a\u7f51\u7ad9\u5bfc\u822a\u4e2d\u7684\u91cd\u5b9a\u5411\u673a\u5236)<\/em><\/p>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      \u951a\u6587\u672c\u4f5c\u4e3a\u94fe\u63a5\u7684\u53ef\u70b9\u51fb\u90e8\u5206\uff0c\u5982\u540c\u8def\u6807\u9884\u544a\u524d\u884c\u65b9\u5411\u3002\u63cf\u8ff0\u6027\u951a\u6587\u672c\u5e2e\u52a9\u7528\u6237\u4e0e\u722c\u866b\u9884\u5224\u5185\u5bb9\uff0c\u6070\u4f3c\u8def\u6807\u6307\u660e\u76ee\u7684\u5730\u3002<\/p>\n\n\n\n
      \n\n\n\n
      9. XML\u7ad9\u70b9\u5730\u56fe\u662f\u722c\u866b\u5f85\u529e\u6e05\u5355<\/strong>
      \u7ad9\u70b9\u5730\u56fe\u7f57\u5217\u9700\u88ab\u641c\u7d22\u5f15\u64ce\u6293\u53d6\u7684\u91cd\u8981URL\u3002\u5b83\u5982\u540c\u4efb\u52a1\u6e05\u5355\uff1a\u4e3a\u907f\u514d\u9057\u6f0f\u5173\u952e\u4e8b\u9879\uff0c\u4f60\u5c06\u5176\u9010\u6761\u8bb0\u5f55\u3002\u641c\u7d22\u5f15\u64ce\u636e\u6b64\u786e\u4fdd\u6293\u53d6\u6838\u5fc3\u5185\u5bb9\u3002<\/p>\n\n\n\n
      \n\n\n\n
      10. robots.txt\u662f\u591c\u5e97\u95e8\u7981\u89c4\u5219<\/strong>
      robots.txt\u6587\u4ef6\u544a\u77e5\u722c\u866b\u4f55\u5904\u53ef\u8bbf\u3001\u4f55\u5904\u7981\u5165\uff0c\u5b9b\u82e5\u591c\u5e97\u67e5\u9a8c\u8eab\u4efd\u8bc1\u3002\u67d0\u4e9b\u533a\u57df\u5bf9\u7279\u5b9a\u722c\u866b\u8bbe\u9650\u2014\u2014\u4f46\u6b63\u5982\u73b0\u5b9e\u4e16\u754c\uff0c\u5e76\u975e\u6240\u6709\u673a\u5668\u4eba\u90fd\u5b88\u89c4\u77e9\u3002<\/p>\n\n\n\n
      \u793a\u4f8b\u8def\u5f84\uff1a\/robots.txt<\/code><\/p>\n\n\n\n
      \nhttps:\/\/moz.com\/images\/blog\/Blog-Posts\/18-Real-Life-Analogies-to-Explain-SEO-to-Anyone\/8-Mozs-robots.txt-file-showing-instructions-for-search-engine-crawlers.png?auto=compress%2Cformat&fit=crop&dm=1748967784&s=58f90842cc0919944db4bd86f916df8b\n<\/div><\/figure>\n\n\n\n
      11. \u7528\u6237\u4ee3\u7406\u5373\u5047\u8eab\u4efd\u8bc1<\/strong>
      \u6bcf\u4f4d\u8bbf\u5ba2\uff08\u4eba\u6216\u722c\u866b\uff09\u7686\u643a\u5e26\u6807\u8bc6\u8eab\u4efd\u7684”\u7528\u6237\u4ee3\u7406”\u3002SEO\u4ece\u4e1a\u8005\u5e38\u4f2a\u88c5\u6b64\u8eab\u4efd\u5192\u5145Google\u722c\u866b\uff0c\u4ee5\u7aa5\u63a2\u641c\u7d22\u5f15\u64ce\u6240\u89c1\u5185\u5bb9\u2014\u2014\u5982\u540c\u6301\u5047\u8eab\u4efd\u8bc1\u6df7\u5165VIP\u533a\u57df\u3002<\/p>\n\n\n\n
      \"\"<\/figure>\n\n\n\n
      (\u914d\u56fe\uff1a\u6807\u6ce8”GOOGLEBOT”\u7684\u5047\u8eab\u4efd\u8bc1\uff0c\u8be0\u91ca\u7528\u6237\u4ee3\u7406\u5982\u4f55\u6807\u8bc6\u7f51\u7ad9\u8bbf\u5ba2)<\/em><\/p>\n\n\n\n
      \u4f8b\u5982Moz\u7684robots.txt\u6587\u4ef6\u4e2d\u5c4f\u853dGPTbot\u722c\u866b\uff1a<\/p>\n\n\n\n
      robots.txt<\/p>\n\n\n\n
      \u590d\u5236<\/p>\n\n\n\n
      \u4e0b\u8f7d<\/p>\n\n\n\n
      User-agent: GPTBot  # \u7981\u6b62GPTBot\u722c\u866b\nDisallow: \/blog\/    # \u5c4f\u853d\/blog\/\u76ee\u5f55\nDisallow: \/learn\/seo\/ # \u5c4f\u853d\/seo\/\u5b66\u4e60\u533a<\/pre>\n\n\n\n
      \u90e8\u5206\u722c\u866b\u4f7f\u7528\u865a\u5047\u7528\u6237\u4ee3\u7406\u5b57\u7b26\u4e32\u4e14\u65e0\u89c6robots.txt\uff08\u5373\u7528\u6237\u4ee3\u7406\u4f2a\u88c5\uff09\u3002\u8fd9\u597d\u6bd4\u6301\u5047\u8bc1\u5165\u573a\u3002\u4e3a\u6df1\u5ea6\u9690\u533f\u8eab\u4efd\uff0c\u5b83\u4eec\u751a\u81f3\u4f2a\u9020IP\u5730\u5740\u4e0e\u670d\u52a1\u5668\u4f4d\u7f6e\u3002<\/p>\n\n\n\n
      \u6211\u5728Screaming Frog\u5de5\u5177\u4e2d\u4f2a\u88c5Googlebot\u722c\u866b\uff0c\u4f7f\u6293\u53d6\u7ed3\u679c\u66f4\u8d34\u8fd1\u641c\u7d22\u5f15\u64ce\u771f\u5b9e\u6240\u89c1\uff1a
      (\u914d\u56fe\uff1aScreaming Frog\u8bbe\u7f6e\u754c\u9762\u9009\u4e2d”Googlebot(\u684c\u9762\u7248)”\u7528\u6237\u4ee3\u7406)<\/em><\/p>\n\n\n\n
      \n\n\n\n
      \u6e32\u67d3\u4e0e\u9875\u9762\u4f53\u9a8c<\/h3>\n\n\n\n
      \u638c\u63e1\u57fa\u7840\u540e\uff0c\u6211\u5f00\u59cb\u7814\u7a76\u7f51\u7ad9\u52a0\u8f7d\u4e0e\u663e\u793a\u673a\u5236\u3002\u76f4\u81f3\u627e\u5230\u7cbe\u51c6\u6bd4\u55bb\uff0c\u8fd9\u4e9b\u6982\u5ff5\u624d\u53d8\u5f97\u660e\u6670\uff1a<\/p>\n\n\n\n
      12. \u54cd\u5e94\u5f0f\u8bbe\u8ba1\u5982\u53ef\u6298\u53e0\u6c34\u58f6<\/strong>
      \u54cd\u5e94\u5f0f\u7f51\u7ad9\u80fd\u81ea\u9002\u5e94\u4e0d\u540c\u5c4f\u5e55\u5c3a\u5bf8\uff0c\u6070\u4f3c\u53ef\u6298\u53e0\u6c34\u58f6\u968f\u7a7a\u95f4\u6539\u53d8\u5f62\u6001\u3002\u65e0\u8bba\u6536\u7f29\u81a8\u80c0\uff0c\u59cb\u7ec8\u6ef4\u6c34\u4e0d\u6f0f\u3001\u7ed3\u6784\u65e0\u635f\u3002
      (\u914d\u56fe\uff1a\u53d8\u5f62\u6c34\u58f6\u5bf9\u5e94\u4e0d\u540c\u8bbe\u5907\u663e\u793a\u6548\u679c)<\/em><\/p>\n\n\n\n
      \"\"<\/figure>\n\n\n\n
      \u684c\u9762\u7aef\u64cd\u4f5c\u6307\u5357<\/strong>
      \u5728\u7535\u8111\u4e0a\u53ef\u8c03\u6574\u6d4f\u89c8\u5668\u7a97\u53e3\u5927\u5c0f\u76f4\u89c2\u4f53\u9a8c\u6548\u679c\uff0c\u6216\u901a\u8fc7Chrome\u5f00\u53d1\u8005\u5de5\u5177\u6a21\u62df\u79fb\u52a8\u8bbe\u5907\uff08\u6309F12\u5f00\u542f\uff09\uff1a<\/p>\n\n\n\n
      \u82e5\u7f51\u7ad9\u7f3a\u4e4f\u54cd\u5e94\u5f0f\u8bbe\u8ba1\uff0c\u5185\u5bb9\u53ef\u80fd\u6ea2\u51fa\u5bb9\u5668\u2014\u2014\u5982\u540c\u79fb\u52a8\u7aef\u754c\u9762\u5143\u7d20\u9519\u4f4d\u6216\u622a\u65ad\uff0c\u4e25\u91cd\u5f71\u54cd\u53ef\u7528\u6027\u4e0e\u65e0\u969c\u788d\u8bbf\u95ee\u3002<\/p>\n\n\n\n
      \n\n\n\n
      13. \u6e32\u67d3\u5982\u540c\u5236\u4f5c\u4e09\u660e\u6cbb<\/strong>
      \u6280\u672f\u578bSEO\u9700\u7406\u89e3\u539f\u59cb\u4ee3\u7801\u4e0e\u6e32\u67d3\u540e\u4ee3\u7801\u7684\u533a\u522b\uff0c\u4ee5\u53ca\u670d\u52a1\u5668\u7aef\u4e0e\u5ba2\u6237\u7aef\u6e32\u67d3\u7684\u5dee\u5f02\uff1a<\/p>\n\n\n\n
        \n
      • \u539f\u59cb\u4ee3\u7801<\/strong>\uff1a\u670d\u52a1\u5668\u53d1\u9001\u7684HTML\/CSS\u6e90\u7801\uff08\u6d4f\u89c8\u5668”\u67e5\u770b\u6e90\u4ee3\u7801”\u53ef\u89c1\uff09<\/li>\n\n\n\n
      • \u6e32\u67d3\u540e\u4ee3\u7801<\/strong>\uff1a\u9875\u9762\u52a0\u8f7d\u5b8c\u6bd5\u540e\u7528\u6237\u4e0e\u722c\u866b\u6240\u89c1\u5185\u5bb9
        \u5176\u6784\u5efa\u65b9\u5f0f\u53d6\u51b3\u4e8e”\u4e09\u660e\u6cbb”\u7684\u5236\u4f5c\u573a\u6240\uff1a<\/li>\n<\/ul>\n\n\n\n
        \ud83c\udf5e \u670d\u52a1\u5668\u7aef\u6e32\u67d3<\/strong>
        \u2192 \u5982\u540c\u540e\u53a8\u5236\u4f5c\u5b8c\u6210\u7684\u4e09\u660e\u6cbb\u76f4\u63a5\u4ea4\u4ed8
        \u2192 \u5230\u624b\u5373\u98df\uff0c\u6240\u6709\u5143\u7d20\u51c6\u5907\u5c31\u7eea<\/p>\n\n\n\n
        \ud83e\uddd1\u200d\ud83c\udf73 \u5ba2\u6237\u7aef\u6e32\u67d3<\/strong>
        \u2192 \u5982\u540c\u5728\u67dc\u53f0\u89c2\u770b\u5e97\u5458\u73b0\u573a\u5236\u4f5c\u4e09\u660e\u6cbb
        \u2192 \u6d4f\u89c8\u5668\u9010\u5757\u6784\u5efa\u9875\u9762\u5143\u7d20<\/p>\n\n\n\n
        \u591a\u6570\u7528\u6237\u53ea\u5173\u5fc3\u4e09\u660e\u6cbb\u662f\u5426\u5feb\u901f\u9001\u8fbe\u4e14\u54c1\u76f8\u5b8c\u597d\u3002\u4f46\u5bf9SEO\u800c\u8a00\uff0c\u6e32\u67d3\u65b9\u5f0f\u81f3\u5173\u91cd\u8981\uff1a\u5ba2\u6237\u7aef\u6e32\u67d3\u4f9d\u8d56JavaScript\uff0c\u5e38\u5bfc\u81f4\u722c\u866b\u6293\u53d6\u5ef6\u8fdf\u6216\u5185\u5bb9\u8bc6\u522b\u969c\u788d\uff08\u547c\u5e94\u524d\u6587”\u667a\u80fd\u623f\u5c4b\u8fc7\u5ea6\u79d1\u6280\u5316”\u7684\u9690\u60a3\uff09\u3002<\/p>\n\n\n\n
        (\u914d\u56fe\u8bf4\u660e\uff1a)<\/em>
        \u5de6\u7a97\u683c\uff1a\u7981\u7528JavaScript\u65f6\u7684\u4ea7\u54c1\u5217\u8868\u9875\uff08\u670d\u52a1\u5668\u7aef\u6e32\u67d3\u5185\u5bb9\uff09
        \u53f3\u7a97\u683c\uff1a\u542f\u7528JavaScript\u65f6\u7684\u540c\u9875\u9762\uff08\u5ba2\u6237\u7aef\u6e32\u67d3\u6210\u54c1\uff09<\/p>\n\n\n\n
        \"\"<\/figure>\n\n\n\n
        \u7f51\u7ad9\u6a21\u677f\u9875\u9762\u89e3\u6790<\/strong>
        \u591a\u6570\u7f51\u9875\u5916\u89c2\u76f8\u4f3c\u800c\u5185\u5bb9\u5404\u5f02\u3002\u521d\u5b66\u6a21\u677f\u6982\u5ff5\u65f6\uff0c\u8ba9\u6211\u8c41\u7136\u5f00\u6717\u7684\u6bd4\u55bb\u4f9d\u7136\u662f\u4e09\u660e\u6cbb\uff1a<\/p>\n\n\n\n
        \"\"<\/figure>\n\n\n\n
        (\u914d\u56fe\uff1a\u9985\u6599\u6ea2\u51fa\u7684\u591a\u5c42\u4e09\u660e\u6cbb\uff0c\u55bb\u793a\u6a21\u677f\u5982\u4f55\u7ec4\u7ec7\u5185\u5bb9)<\/em><\/p>\n\n\n\n
        \n\n\n\n
        14. \u6a21\u677f\u5373\u4e09\u660e\u6cbb\u67b6\u6784<\/strong>
        \u7f51\u7ad9\u901a\u8fc7\u6a21\u677f\u5b9e\u73b0\u89c6\u89c9\u7edf\u4e00\uff0c\u5178\u578b\u6a21\u677f\u9875\u5305\u62ec\uff1a<\/p>\n\n\n\n
          \n
        • \u5206\u7c7b\u9875<\/li>\n\n\n\n
        • \u4ea7\u54c1\u5217\u8868\u9875\uff08PLP\uff09<\/li>\n\n\n\n
        • \u4ea7\u54c1\u8be6\u60c5\u9875\uff08PDP\uff09<\/li>\n\n\n\n
        • \u6587\u7ae0\/\u535a\u5ba2\u9875<\/li>\n\n\n\n
        • \u95e8\u5e97\u4f4d\u7f6e\u9875\uff08\u5982\u9002\u7528\uff09<\/li>\n<\/ul>\n\n\n\n
          \u6a21\u677f\u5982\u4f55\u52a9\u529b\u7f51\u7ad9\u5ba1\u8ba1\uff1f<\/strong><\/p>\n\n\n\n
            \n
          • \ud83c\udf5e\u00a0\u9762\u5305=\u6a21\u677f\u6846\u67b6<\/strong>\u00a0\u2192 \u56fa\u5b9a\u5e03\u5c40\u4ece\u6570\u636e\u5e93\u63d0\u53d6\u5185\u5bb9<\/li>\n\n\n\n
          • \ud83e\udd69\u00a0\u9985\u6599=\u9875\u9762\u5185\u5bb9<\/strong>\u00a0\u2192 \u52a8\u6001\u586b\u5145\u6838\u5fc3\u4fe1\u606f<\/li>\n\n\n\n
          • \u2699\ufe0f\u00a0\u9ad8\u6548\u8fd0\u7ef4<\/strong>\u00a0\u2192 \u8bbe\u5b9a\u7ed3\u6784\u540e\uff0c\u6d77\u91cf\u9875\u9762\u81ea\u52a8\u9075\u5faa\u7edf\u4e00\u683c\u5f0f<\/li>\n\n\n\n
          • \u26a0\ufe0f\u00a0\u98ce\u9669\u4f20\u5bfc\u6027<\/strong>\u00a0\u2192 \u82e5\u67d0\u6a21\u677f\u9875\u5b58\u5728\u7f3a\u9677\uff08\u5982\u9762\u5305\u53d1\u9709\uff09\uff0c\u901a\u5e38\u610f\u5473\u6279\u91cf\u9875\u9762\u53d7\u635f\uff0c\u95ee\u9898\u5f80\u5f80\u6ce2\u53ca\u6574\u7ad9\u677f\u5757<\/li>\n<\/ul>\n\n\n\n
            \n\n\n\n
            15. \u9875\u9762\u62bd\u6837\u5982\u540c\u81ea\u52a9\u9910\u54c1\u9274<\/strong>
            \u5ba1\u8ba1\u5927\u578b\u7f51\u7ad9\u65f6\u65e0\u9700\u9010\u9875\u68c0\u67e5\u3002\u82e5\u4e09\u660e\u6cbb\uff08\u6a21\u677f\uff09\u5236\u4f5c\u5de5\u827a\u7edf\u4e00\uff0c\u62bd\u6837\u5c11\u91cf\u5373\u53ef\u638c\u63e1\u5168\u5c40\u2014\u2014\u6b63\u5982\u81ea\u52a9\u9910\u65e0\u9700\u5c1d\u904d\u6bcf\u4e2a\u4e09\u660e\u6cbb\uff0c\u4fbf\u80fd\u5224\u65ad\u6574\u4f53\u54c1\u8d28\u3002<\/p>\n\n\n\n
            (\u914d\u56fe\uff1a\u81ea\u52a9\u9910\u53f0\u9648\u5217\u7684\u7cfb\u5217\u4e09\u660e\u6cbb\uff0c\u5bf9\u5e94\u4e0d\u540c\u6a21\u677f\u9875\u9762\u62bd\u6837\u7b56\u7565)<\/em><\/p>\n\n\n\n
            \u7f51\u7ad9\u8fc1\u79fb\u4e0e\u8d28\u91cf\u4fdd\u969c<\/strong>
            \u7f51\u7ad9\u8fc1\u79fb\u82e5\u7f3a\u4e4f\u5468\u5bc6\u89c4\u5212\uff0c\u582a\u79f0\u6280\u672fSEO\u6700\u68d8\u624b\u7684\u73af\u8282\u3002\u5c06\u5176\u6bd4\u4f5c\u8db3\u7403\u4ff1\u4e50\u90e8\u66f4\u6362\u4e3b\u573a\uff0c\u8ba9\u6211\u6df1\u523b\u7406\u89e3\u5176\u4e2d\u98ce\u9669\uff1a<\/p>\n\n\n\n
            \n\n\n\n
            16. \u7f51\u7ad9\u8fc1\u79fb\u5982\u7403\u573a\u642c\u8fc1<\/strong>
            \u5f53\u57c3\u5f17\u987f\u4ff1\u4e50\u90e8\u4ece\u53e4\u8fea\u900a\u516c\u56ed\u8fc1\u81f3\u65b0\u7403\u573a\u65f6\uff0c\u4e07\u4e8b\u7686\u9700\u5c31\u7eea\uff1a\u65b0\u770b\u53f0\u5ea7\u4f4d\u3001\u5b63\u7968\u6301\u6709\u8005\u91cd\u5b9a\u5411\u3001\u8bbe\u65bd\u8c03\u8bd5\u5b8c\u5907\u3002\u82e5\u672a\u544a\u77e5\u7403\u8ff7\u6216\u66f4\u65b0\u5bfc\u89c6\u7cfb\u7edf\uff0c\u6df7\u4e71\u5fc5\u5c06\u63a5\u8e35\u800c\u81f3\u3002<\/p>\n\n\n\n
            \"\"<\/figure>\n\n\n\n
            *(\u914d\u56fe\uff1a\u53e4\u8fea\u900a\u516c\u56ed\u7403\u573a\u822a\u62cd\u56fe\uff08\u57c3\u5f17\u987f\u539f\u4e3b\u573a\uff09\uff0c\u8be0\u91ca\u7f51\u7ad9\u8fc1\u79fb\u6982\u5ff5 | \u56fe\u7247\u6765\u6e90\uff1aRob Farrow, CC BY-SA 2.0)*<\/p>\n\n\n\n
            \u7f51\u7ad9\u8fc1\u79fb\u540c\u7406\uff1a\u82e5\u65e7URL\u672a\u8bbe\u7f6e\u91cd\u5b9a\u5411\uff0c\u7528\u6237\u4e0e\u722c\u866b\u5c06\u8ff7\u5931\u65b9\u5411\u3002\u5b63\u7968\u6301\u6709\u8005\u5982\u540c\u6838\u5fc3URL\u2014\u2014\u4ed6\u4eec\u9700\u8981\u4e0e\u65e7\u4e3b\u573a\u76f8\u4f3c\u7684”\u5ea7\u4f4d”\uff08\u5185\u5bb9\u5b9a\u4f4d\uff09\u3002<\/p>\n\n\n\n
            \n\n\n\n
            17. \u6d4b\u8bd5\u73af\u5883\u5982\u5b63\u524d\u70ed\u8eab\u8d5b<\/strong>
            \u57c3\u5f17\u987f\u5728\u65b0\u7403\u573a\u4e3e\u529e\u6d4b\u8bd5\u8d5b\uff08\u5982\u5b63\u524d\u53cb\u8c0a\u8d5b\uff09\uff0c\u4ee5\u68c0\u9a8c\u5b89\u9632\u4f53\u7cfb\u4e0e\u8bbe\u65bd\u8fd0\u884c\u3002\u7f51\u7ad9\u540c\u6837\u9700\u8981\u9884\u53d1\u5e03\u73af\u5883<\/strong>\u2014\u2014\u8fd9\u662f\u4e0a\u7ebf\u524d\u7684”\u6d4b\u8bd5\u8d5b”\uff0c\u7528\u4e8e\u4fee\u590d\u6f0f\u6d1e\u3001\u9a8c\u8bc1\u6539\u52a8\uff0c\u786e\u4fdd\u6b63\u5f0f\u4eae\u76f8\u524d\u4e07\u65e0\u4e00\u5931\u3002<\/p>\n\n\n\n
            \n\n\n\n
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