{"id":1694,"date":"2025-06-14T06:17:01","date_gmt":"2025-06-14T06:17:01","guid":{"rendered":"https:\/\/86i87.com\/?p=1694"},"modified":"2025-06-14T06:17:01","modified_gmt":"2025-06-14T06:17:01","slug":"%e5%a6%82%e4%bd%95%e5%88%9b%e5%bb%ba-seo-%e6%95%88%e6%9e%9c%e9%a2%84%e6%b5%8b%e6%8a%a5%e5%91%8a-%e9%99%84%e5%85%8d%e8%b4%b9%e6%a8%a1%e6%9d%bf","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=1694","title":{"rendered":"\u5982\u4f55\u521b\u5efa SEO \u6548\u679c\u9884\u6d4b\u62a5\u544a [\u9644\u514d\u8d39\u6a21\u677f]"},"content":{"rendered":"\n<p class=\"\">via <a href=\" https:\/\/moz.com\/blog\/seo-forecasting-whiteboard-friday\"> https:\/\/moz.com\/blog\/seo-forecasting-whiteboard-friday<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/86i87.com\/wp-content\/uploads\/2025\/06\/image.png?fit=640%2C360&amp;ssl=1\" alt=\"\" class=\"wp-image-1695\"\/><\/figure>\n\n\n\n<p class=\"\">\u6b22\u8fce\u6536\u770b\u672c\u5468\u7684\u300a\u767d\u677f\u661f\u671f\u4e94\u300b\uff08Whiteboard Friday\uff09\u3002\u6211\u662f Tom\uff0cCroud \u516c\u53f8\u7684\u81ea\u7136\u589e\u957f\u603b\u76d1\uff08Director of Organic Performance\uff09\u3002\u4eca\u5929\uff0c\u6211\u4eec\u5c06\u8ba8\u8bba SEO \u9884\u6d4b\uff0c\u66f4\u5177\u4f53\u5730\u8bf4\uff0c\u662f\u5982\u4f55\u8fdb\u884c SEO \u9884\u6d4b\u3002\u968f\u7740\u6570\u5b57\u8425\u9500\u9884\u7b97\u53d7\u5230\u524d\u6240\u672a\u6709\u7684\u4e25\u683c\u5ba1\u89c6\uff0c\u5411\u60a8\u7684\u4f01\u4e1a\u6216\u5ba2\u6237\u7ec4\u7ec7\u8bc1\u660e SEO \u6d3b\u52a8\u7684\u4ef7\u503c\u9762\u4e34\u7740\u66f4\u5927\u7684\u538b\u529b\u3002<\/p>\n\n\n\n<p class=\"\">\u56e0\u6b64\uff0c\u4eca\u5929\u6211\u4eec\u5c06\u82b1\u4e9b\u65f6\u95f4\uff0c\u63a2\u8ba8\u6211\u4e3a\u4e86\u8fdb\u884c\u8fd9\u79cd\u9884\u6d4b\u5e76\u8bc1\u660e\u5176\u4ef7\u503c\u6240\u9075\u5faa\u7684\u6d41\u7a0b\u3002\u9700\u8981\u8bf4\u660e\u7684\u662f\uff0c\u8fd9\u5e76\u975e\u4e00\u95e8\u7cbe\u786e\u7684\u79d1\u5b66\u3002\u6211\u4eec\u672c\u8d28\u4e0a\u662f\u5728\u8bd5\u56fe\u9884\u6d4b\u672a\u6765\uff0c\u8fd9\u672c\u8eab\u5c31\u633a\u96be\u7684\u3002<\/p>\n\n\n\n<p class=\"\">\u4f46\u662f\uff0c\u6709\u4e00\u4e9b\u6d41\u7a0b\u60a8\u53ef\u4ee5\u9075\u5faa\uff0c\u4ece\u800c\u5f00\u59cb\u91cf\u5316\u9884\u6d4b\u51fa\u7684 SEO \u4ef7\u503c\u3002<\/p>\n\n\n\n<p class=\"\"><strong>\u8fdb\u884cSEO\u9884\u6d4b\u9700\u8981\u54ea\u4e9b\u51c6\u5907\uff1f<\/strong><\/p>\n\n\n\n<p class=\"\">\u5728\u6211\u4eec\u5f00\u59cb\u4e4b\u524d\uff0c\u4e3a\u4e86\u6784\u5efa\u4f60\u7684\u9884\u6d4b\u6a21\u578b\uff0c\u4f60\u9700\u8981\u51c6\u5907\u4e00\u4e9b\u6570\u636e\u65b9\u9762\u7684\u4e1c\u897f\u3002<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li class=\"\"><strong>12\u4e2a\u6708\u7684\u6d41\u91cf\u6570\u636e\uff1a<\/strong><br>\u4f60\u53ef\u4ee5\u4f7f\u7528\u4f60\u7684\u5206\u6790\u5e73\u53f0\uff08\u5982Google Analytics\uff09\u6216\u8005Google Search Console\u6765\u6309\u6708\u63d0\u53d6\u8fc7\u53bb12\u4e2a\u6708\u7684\u81ea\u7136\u6d41\u91cf\u6570\u636e\u3002<\/li>\n\n\n\n<li class=\"\"><strong>\u9884\u6d4b\u76ee\u6807\u503c\uff1a<\/strong><br>\u5176\u6b21\uff0c\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u65e0\u8bba\u4f60\u662f\u5728\u4f01\u4e1a\u5185\u90e8\u5de5\u4f5c\u8fd8\u662f\u670d\u52a1\u5ba2\u6237\uff0c\u4f60\u90fd\u4f1a\u88ab\u8bbe\u5b9a\u4e00\u4e2a\u76ee\u6807\u503c\uff0c\u5373\u672a\u6765\u9884\u671f\u7684SEO\u8868\u73b0\u9700\u8981\u8fbe\u5230\u4ec0\u4e48\u6c34\u5e73\u3002\u8fd9\u4e00\u70b9\u81f3\u5173\u91cd\u8981\uff0c\u4e5f\u5fc5\u987b\u7eb3\u5165\u4f60\u7684\u9884\u6d4b\u6a21\u578b\u4e2d\u3002<\/li>\n\n\n\n<li class=\"\"><strong>\u76ee\u6807\u5173\u952e\u8bcd\uff1a<\/strong><br>\u7b2c\u4e09\uff0c\u5728\u4f60\u7684\u6574\u4e2a\u8425\u9500\u6d3b\u52a8\u671f\u95f4\u8ba1\u5212\u8981\u5b9a\u4f4d\u7684\u5173\u952e\u8bcd\u3002\u8fd9\u5bf9\u4e8e\u5e2e\u52a9\u4f60\u5c1d\u8bd5\u8bc1\u660e\u4f60\u5c06\u4e3a\u4f60\u7684\u4f01\u4e1a\u6216\u5ba2\u6237\u5e26\u6765\u7684<strong>\u589e\u91cf\u4ef7\u503c<\/strong>\u81f3\u5173\u91cd\u8981\u3002<\/li>\n\n\n\n<li class=\"\"><strong>\u70b9\u51fb\u7387\u6a21\u578b\uff1a<\/strong><br>\u6700\u540e\u662f\u70b9\u51fb\u7387\u6a21\u578b\uff0c\u8fd9\u4e0e\u7b2c\u4e09\u70b9\u6709\u4e9b\u5173\u8054\u3002\u70b9\u51fb\u7387\u6a21\u578b\u8ba9\u4f60\u80fd\u591f\u5f00\u59cb\u8fdb\u884c\u9006\u5411\u5de5\u7a0b\uff1a\u901a\u8fc7\u6bcf\u4e2a\u5173\u952e\u8bcd\u4f30\u7b97\u5b83\u4eec\u80fd\u5e26\u6765\u591a\u5c11\u6d41\u91cf\uff0c\u4ee5\u53ca\u901a\u8fc7\u63d0\u5347\u8fd9\u4e9b\u5173\u952e\u8bcd\u7684\u6392\u540d\uff0c\u4f60\u9884\u8ba1\u80fd\u4e3a\u7f51\u7ad9\u5e26\u6765\u591a\u5c11<strong>\u989d\u5916\u6d41\u91cf<\/strong>\u3002<\/li>\n<\/ol>\n\n\n\n<p class=\"\">\u56e0\u6b64\uff0c\u5728\u4f60\u8e0f\u4e0a\u8fd9\u6bb5\u9884\u6d4b\u4e4b\u65c5\u524d\uff0c\u4ee5\u4e0a\u56db\u70b9\u662f\u5fc5\u9700\u7684\u3002<\/p>\n\n\n\n<p class=\"\"><strong>\u6700\u7ec8\u6210\u679c\u5c55\u793a<\/strong><\/p>\n\n\n\n<p class=\"\">\u5f53\u4f60\u5b8c\u6210\u6574\u4e2a\u9884\u6d4b\u6d41\u7a0b\u540e\uff0c\u6700\u7ec8\u4f1a\u5f97\u5230\u4e00\u5f20\u7c7b\u4f3c\u4e0b\u56fe\u7684\u56fe\u8868\uff1a<\/p>\n\n\n\n<p class=\"\">\u8fd9\u5f20\u56fe\u8868\u6e05\u6670\u5730\u5c55\u793a\u4e86\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">\u57fa\u4e8e\u4f60\u63d0\u4f9b\u7684\u8fc7\u53bb12\u4e2a\u6708\u6d41\u91cf\u6570\u636e\uff0c\u6211\u4eec<strong>\u5df2\u7ecf\u5b9e\u73b0\u7684<\/strong>\u6210\u679c\uff08\u56fe\u8868\u5de6\u4fa7\u90e8\u5206\uff09\u3002<\/li>\n\n\n\n<li class=\"\">\u4ee5\u53ca\u51e0\u79cd<strong>\u4e0d\u540c\u7684\u672a\u6765\u60c5\u666f\u9884\u6d4b<\/strong>\uff08\u56fe\u8868\u53f3\u4fa7\u90e8\u5206\uff09\uff1a\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>\u57fa\u51c6\u7ebf\uff08Baseline &#8211; \u84dd\u8272\u7ebf\uff09\uff1a<\/strong>\u00a0\u8fd9\u4ee3\u8868\u5982\u679c\u6211\u4eec\u4e0d\u8fdb\u884c\u4efb\u4f55<strong>\u589e\u503c\u6027SEO\u6d3b\u52a8<\/strong>\uff0c\u6211\u4eec\u8ba4\u4e3a\u672a\u6765\u8868\u73b0\u4f1a\u5982\u4f55\u3002<\/li>\n\n\n\n<li class=\"\"><strong>\u9884\u6d4b\u7ebf\uff08Forecast &#8211; \u7eff\u8272\u7ebf\uff09\uff1a<\/strong>\u00a0\u5229\u7528\u4f60\u638c\u63e1\u7684\u6240\u6709\u5173\u952e\u8bcd\u6570\u636e\uff0c\u6211\u4eec\u9884\u6d4b\u4f60\u7684SEO\u6d3b\u52a8\u901a\u8fc7\u63d0\u5347\u8fd9\u4e9b\u5173\u952e\u8bcd\u6392\u540d\u6240\u80fd\u5e26\u6765\u7684<strong>\u589e\u91cf\u4ef7\u503c<\/strong>\u3002<\/li>\n\n\n\n<li class=\"\"><strong>\u76ee\u6807\u70b9\uff08Target &#8211; \u9ed1\u70b9\uff09\uff1a<\/strong>\u00a0\u8fd9\u662f\u4f60\u9700\u8981\u52aa\u529b\u8fbe\u6210\u7684\u76ee\u6807\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"\">\u4f60\u5f88\u5feb\u5c31\u80fd\u770b\u51fa\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">\u57fa\u4e8e\u4f60\u5f53\u524d\u5b9a\u4f4d\u7684\u5173\u952e\u8bcd\u6240\u9884\u6d4b\u7684\u8868\u73b0\uff08\u7eff\u8272\u7ebf\uff09\uff0c\u4e0e\u4f60\u4f01\u4e1a\u6216\u5ba2\u6237\u8bbe\u5b9a\u7684\u521d\u59cb\u76ee\u6807\uff08\u9ed1\u70b9\uff09\u4e4b\u95f4<strong>\u5b58\u5728\u7684\u5dee\u8ddd<\/strong>\u3002<\/li>\n\n\n\n<li class=\"\">\u8fd9\u5c06\u544a\u8bc9\u4f60\uff1a\u4e3a\u4e86\u7f29\u5c0f\u8fd9\u4e2a\u5dee\u8ddd\uff0c\u6211\u4eec\u7684SEO\u7b56\u7565\u4e2d<strong>\u5f88\u53ef\u80fd\u9700\u8981\u5b9a\u4f4d\u66f4\u591a\u7684\u5173\u952e\u8bcd<\/strong>\uff0c\u6216\u8005\u8fdb\u884c<strong>\u66f4\u5e7f\u6cdb\u7684\u62d3\u5c55<\/strong>\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"\">\u6700\u540e\uff0c\u968f\u7740\u8fd9\u4e00\u5e74\u7684\u63a8\u8fdb\u4ee5\u53ca\u4f60\u7684SEO\u6d3b\u52a8\u7684\u6267\u884c\uff0c\u56fe\u8868\u8fd8\u4f1a\u5c55\u793a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>\u5b9e\u9645\u4ea7\u751f\u7684\u6d41\u91cf\uff08Actual &#8211; \u7ea2\u8272\u7ebf\uff09<\/strong>\u3002<\/li>\n\n\n\n<li class=\"\">\u4ee5\u53ca\u5b9e\u9645\u6d41\u91cf\u4e0e\u4f60\u6784\u5efa\u7684\u9884\u6d4b\u7ebf\uff08\u7eff\u8272\u7ebf\uff09\u7684<strong>\u5bf9\u6bd4\u8ffd\u8e2a\u60c5\u51b5<\/strong>\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"\"><strong>\u6700\u7ec8\uff0c\u8fd9\u5f20\u56fe\u8868\u5c31\u662f\u6211\u4eec\u9884\u6d4b\u5de5\u4f5c\u7684\u6210\u679c\u3002<\/strong>&nbsp;\u4f60\u53ef\u4ee5\u5c06\u5176\u5c55\u793a\u7ed9\u4f60\u7684\u4e0a\u7ea7\u6216\u5ba2\u6237\u7ec4\u7ec7\uff0c\u7528\u4ee5<strong>\u6e05\u6670\u8bc1\u660e\u4f60\u7684SEO\u6d3b\u52a8\u6240\u5e26\u6765\u7684\u4ef7\u503c<\/strong>\u3002<\/p>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<p class=\"\"><strong>\u5982\u4f55\u83b7\u53d6\u57fa\u51c6\u7ebf\uff1f<\/strong><\/p>\n\n\n\n<p class=\"\">\u73b0\u5728\uff0c\u8ba9\u6211\u4eec\u66f4\u8be6\u7ec6\u5730\u5206\u89e3\u4e00\u4e0b\u3002\u4e3a\u4e86\u83b7\u5f97\u8fd9\u4e2a\u57fa\u51c6\u7ebf\uff08Baseline\uff09\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u51e0\u79cd\u4e0d\u540c\u7684\u65b9\u6cd5\u6765\u83b7\u53d6\u6570\u636e\u3002<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li class=\"\"><strong>\u57fa\u7840\u65b9\u6cd5\uff08\u6211\u79f0\u4e4b\u4e3a\uff09\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li class=\"\">\u53d6\u4f60\u5df2\u6709\u7684\u8fc7\u53bb\u00a0<strong>12\u4e2a\u6708\u7684\u81ea\u7136\u6d41\u91cf\u6570\u636e<\/strong>\u3002<\/li>\n\n\n\n<li class=\"\">\u7136\u540e\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u00a0<strong>Google Trends\uff08\u8c37\u6b4c\u8d8b\u52bf\uff09<\/strong>\uff0c\u901a\u8fc7\u5b83\u67e5\u770b\u8fc7\u53bb12\u4e2a\u6708\u5b9e\u73b0\u7684<strong>\u54c1\u724c\u589e\u957f<\/strong>\u60c5\u51b5\u3002<\/li>\n\n\n\n<li class=\"\">\u4f60\u53ef\u4ee5\u5229\u7528\u8fd9\u4e2a\uff08\u8c37\u6b4c\u8d8b\u52bf\u6570\u636e\uff09\u6765\u91cf\u5316\uff0c<strong>\u57fa\u4e8e\u8c37\u6b4c\u8d8b\u52bf\u6240\u8861\u91cf\u7684\u54c1\u724c\u5b9e\u529b<\/strong>\uff0c\u6211\u4eec\u8ba4\u4e3a\u5728\u672a\u6765\uff08\u6ca1\u6709\u989d\u5916SEO\u6d3b\u52a8\u7684\u60c5\u51b5\u4e0b\uff09\u81ea\u7136\u4f1a\u53d1\u751f\u7684\u60c5\u51b5\u3002<\/li>\n\n\n\n<li class=\"\">\u8fd9\u5c31\u662f\u4e00\u79cd\u6784\u5efa\u57fa\u7840\u57fa\u51c6\u7ebf\u7684\u65b9\u6cd5\uff0c\u7528\u4e8e\u5efa\u7acb\u4e00\u4e2a\u6a21\u578b\uff0c\u5047\u8bbe<strong>\u672a\u676512\u4e2a\u6708\u4e0d\u8fdb\u884c\u4efb\u4f55SEO\u6d3b\u52a8<\/strong>\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"\"><strong>\u65f6\u95f4\u5e8f\u5217\u6a21\u578b\uff08\u6211\u504f\u597d\u7684\u65b9\u6cd5\uff09\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li class=\"\">\u7b2c\u4e8c\u4e2a\u9009\u9879\uff0c\u4e5f\u662f\u6211\u66f4\u503e\u5411\u4e8e\u4f7f\u7528\u7684\uff0c\u662f\u4f7f\u7528<strong>\u65f6\u95f4\u5e8f\u5217\u6a21\u578b<\/strong>\u3002<\/li>\n\n\n\n<li class=\"\">\u5728 Google Sheets\uff08\u8c37\u6b4c\u8868\u683c\uff09 \u548c Excel \u4e2d\uff0c\u6709\u5f88\u591a\u4e0d\u540c\u7684\u516c\u5f0f\u53ef\u4ee5\u4f7f\u7528\u3002<\/li>\n\n\n\n<li class=\"\">\u6211\u8fd9\u91cc\u6709\u4e00\u4e2a\uff08\u793a\u4f8b\uff09\uff0c\u53eb\u505a\u00a0<strong>FORECAST \u51fd\u6570<\/strong>\u3002<\/li>\n\n\n\n<li class=\"\">\u5b83\u7684\u4f5c\u7528\u672c\u8d28\u4e0a\u662f\uff1a<strong>\u5206\u6790\u8fc7\u53bb12\u4e2a\u6708\u7684\u6570\u636e<\/strong>\uff0c\u4ece\u4e2d<strong>\u8bc6\u522b\u6a21\u5f0f<\/strong>\uff0c\u5e76\u5f00\u59cb<strong>\u9884\u6d4b<\/strong>\uff08\u57fa\u4e8e\u4f60\u8f93\u5165\u7684\u6240\u6709\u5386\u53f2\u6570\u636e\uff09\u5b83\u8ba4\u4e3a\u672a\u676512\u4e2a\u6708\u4f1a\u53d1\u751f\u4ec0\u4e48\u3002<\/li>\n\n\n\n<li class=\"\">\u8fd9\u662f\u4e00\u79cd<strong>\u975e\u5e38\u5f3a\u5927\u7684\u65b9\u6cd5<\/strong>\uff0c\u80fd\u591f\u4ece\u4f60\u7684\u5386\u53f2\u6d3b\u52a8\u4e2d\u83b7\u5f97\u4e00\u4e2a<strong>\u5c3d\u53ef\u80fd\u51c6\u786e\u7684\u57fa\u51c6\u7ebf<\/strong>\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/86i87.com\/wp-content\/uploads\/2025\/06\/image-1.png?fit=640%2C640&amp;ssl=1\" alt=\"\" class=\"wp-image-1696\"\/><\/figure>\n\n\n\n<p class=\"\"><strong>\u7406\u89e3\u589e\u91cf\u6570\u636e<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/86i87.com\/wp-content\/uploads\/2025\/06\/image-2.png?fit=640%2C640&amp;ssl=1\" alt=\"\" class=\"wp-image-1697\"\/><\/figure>\n\n\n\n<p class=\"\">\u73b0\u5728\uff0c\u6211\u4eec\u8fdb\u5165<strong>\u589e\u91cf\u6570\u636e\uff08Incrementality\uff09<\/strong>\u90e8\u5206\u3002\u6211\u4eec\u8be5\u5982\u4f55\u5f71\u54cd\u8fd9\u91cc\u7684<strong>\u7eff\u8272\u9884\u6d4b\u7ebf<\/strong>\u5462\uff1f\u4e3a\u6b64\uff0c\u6211\u4eec\u5fc5\u987b\u638c\u63e1\u4e24\u6837\u4e1c\u897f\uff1a<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li class=\"\"><strong>\u76ee\u6807\u5173\u952e\u8bcd\u53ca\u5176\u6307\u6807\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li class=\"\">\u4f5c\u4e3a\u6211\u4eec\u8425\u9500\u6d3b\u52a8\u4e00\u90e8\u5206\u7684<strong>\u76ee\u6807\u5173\u952e\u8bcd<\/strong>\u3002<\/li>\n\n\n\n<li class=\"\">\u6211\u4eec\u9700\u8981\u6536\u96c6\u8fd9\u4e9b\u5173\u952e\u8bcd\u7684<strong>\u6708\u5ea6\u641c\u7d22\u91cf\uff08Monthly Search Volume\uff09<\/strong>\u3002<\/li>\n\n\n\n<li class=\"\">\u4ee5\u53ca\u5b83\u4eec\u5f53\u524d\u7684<strong>\u6392\u540d\u4f4d\u7f6e\uff08Current Ranking Position\uff09<\/strong>\u2014\u2014\u5373\u8fd9\u4e9b\u5173\u952e\u8bcd\u76ee\u524d\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u6392\u540d\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"\"><strong>\u975e\u54c1\u724c\u70b9\u51fb\u7387\uff08Non-Branded Click-Through Rate\uff09\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li class=\"\">\u7136\u540e\uff0c\u6211\u4eec\u9700\u8981\u4f7f\u7528\u00a0<strong>Google Search Console<\/strong>\u00a0\u6765\u63d0\u53d6<strong>\u975e\u54c1\u724c\u5173\u952e\u8bcd\u7684\u70b9\u51fb\u7387\uff08CTR\uff09<\/strong>\u3002<\/li>\n\n\n\n<li class=\"\">\u8fd9\u975e\u5e38\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u5c06\u5e2e\u52a9\u6211\u4eec\u7406\u89e3\uff1a\n<ul class=\"wp-block-list\">\n<li class=\"\">\u76ee\u524d\u8fd9\u4e9b\u5173\u952e\u8bcd\u4e3a\u6211\u4eec<strong>\u5e26\u6765\u4e86\u591a\u5c11\u6d41\u91cf<\/strong>\u3002<\/li>\n\n\n\n<li class=\"\">\u5f53\u6211\u4eec<strong>\u5f00\u59cb\u63d0\u5347\u8fd9\u4e9b\u5173\u952e\u8bcd\u7684\u6392\u540d<\/strong>\u65f6\uff0c\u9884\u8ba1\u80fd\u5e26\u6765<strong>\u591a\u5c11\u989d\u5916\u6d41\u91cf\uff08Incremental Traffic\uff09<\/strong>\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"\"><strong>\u6b63\u662f\u8fd9\u4e2a\u989d\u5916\u6d41\u91cf\u6570\u636e\uff0c\u6700\u7ec8\u6784\u6210\u4e86\u6211\u4eec\u56fe\u8868\u4e2d\u7684\u8fd9\u6761\u7eff\u8272\u9884\u6d4b\u7ebf\u3002<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"\"><strong>\u4e00\u4e2a\u53ef\u9009\u6307\u6807\uff1a\u5173\u952e\u8bcd\u96be\u5ea6\uff08Keyword Difficulty\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">\u6211\u4eec\u8fd8\u53ef\u4ee5\u52a0\u5165\u4e00\u4e2a<strong>\u5173\u952e\u8bcd\u96be\u5ea6<\/strong>\u6307\u6807\u3002<\/li>\n\n\n\n<li class=\"\">\u8fd9\u4e2a\u6307\u6807\u5f88\u6709\u7528\uff0c\u56e0\u4e3a\u5982\u679c\u4f60\u80fd\u4e86\u89e3\u5b9a\u4f4d\u6bcf\u4e2a\u5173\u952e\u8bcd\u6216\u63d0\u5347\u5176\u6392\u540d\u7684<strong>\u96be\u5ea6\u6709\u591a\u5927<\/strong>\uff0c\u4f60\u5c31\u80fd\u77e5\u9053\u5728\u8bbe\u5b9a<strong>\u63d0\u5347\u7cfb\u6570\uff08Increase Factors\uff09<\/strong>\u00a0\u65f6\u9700\u8981\u91c7\u7528\u600e\u6837\u7684<strong>\u53d8\u5316\u901f\u7387\uff08Rate of Change\uff09<\/strong>\u3002<\/li>\n\n\n\n<li class=\"\"><strong>\u6211\u4eec\u80fd\u591f\u4ee5\u591a\u5feb\u7684\u901f\u5ea6\u63d0\u5347\u8fd9\u4e9b\u5173\u952e\u8bcd\u7684\u6392\u540d\u8868\u73b0\uff1f<\/strong>\n<ul class=\"wp-block-list\">\n<li class=\"\">\u5982\u679c\u5173\u952e\u8bcd<strong>\u7ade\u4e89\u6781\u5176\u6fc0\u70c8\uff08Super Competitive\uff09<\/strong>\uff0c\u6211\u4eec\u53ef\u80fd\u5c31\u9700\u8981<strong>\u66f4\u957f\u7684\u65f6\u95f4<\/strong>\u624d\u80fd\u5b9e\u73b0\u6392\u540d\u63d0\u5347\u3002<\/li>\n\n\n\n<li class=\"\">\u5982\u679c\u5173\u952e\u8bcd<strong>\u7ade\u4e89\u5f88\u5c0f\uff08Minimal Competition\uff09<\/strong>\uff0c\u6211\u4eec\u5c31\u80fd<strong>\u66f4\u5feb\u5730<\/strong>\u5b9e\u73b0\u6392\u540d\u63d0\u5347\u548c\u6d41\u91cf\u589e\u957f\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"\"><strong>\u4e0b\u4e00\u6b65\uff1a\u5f15\u5165\u6536\u5165\u6307\u6807<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">\u73b0\u5728\uff0c\u6211\u4eec\u5df2\u7ecf\u6709\u4e86\u8fd9\u5f20\u56fe\u8868\uff0c\u5b83\u901a\u8fc7<strong>\u70b9\u51fb\u91cf\uff08Clicks\uff09<\/strong>\u00a0\u6a21\u578b\u5316\u5730\u5c55\u793a\u4e86\u6211\u4eec\u672a\u676512\u4e2a\u6708\u5185\u5982\u4f55\u63a8\u52a8\u79ef\u6781\u8868\u73b0\u3002<\/li>\n\n\n\n<li class=\"\">\u5728\u6b64\u57fa\u7840\u4e0a\uff0c\u6211\u4eec\u8fd8\u53ef\u4ee5\u505a\u66f4\u591a\u5de5\u4f5c\uff0c\u4f8b\u5982<strong>\u5f15\u5165\u6536\u5165\u6307\u6807\uff08Revenue Metrics\uff09<\/strong>\u00a0\u6765\u8fdb\u4e00\u6b65\u8861\u91cf\u4ef7\u503c\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/86i87.com\/wp-content\/uploads\/2025\/06\/image-3.png?fit=640%2C640&amp;ssl=1\" alt=\"\" class=\"wp-image-1698\"\/><\/figure>\n\n\n\n<p class=\"\"><strong>\u4f8b\u5982\uff0c\u5f15\u5165\u6536\u5165\u6307\u6807<\/strong><\/p>\n\n\n\n<p class=\"\">\u8fd9\uff08\u6307\u5f15\u5165\u6536\u5165\u6307\u6807\uff09\u4f1a\u8ba9\u4f60\u7684\u5206\u6790\u5bf9\u8d22\u52a1\u56e2\u961f\u548c\u9884\u7b97\u8d1f\u8d23\u4eba\u6765\u8bf4\u66f4\u5177\u5438\u5f15\u529b\u3002<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li class=\"\"><strong>\u8ba1\u7b97\u589e\u91cf\u6536\u5165\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li class=\"\">\u5982\u679c\u4f60\u5f15\u5165<strong>\u8f6c\u5316\u7387\uff08Conversion Rate\uff09<\/strong>\u00a0\u548c\u00a0<strong>\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\uff08Average Order Value, AOV\uff09<\/strong>\u00a0\u6570\u636e\uff0c<\/li>\n\n\n\n<li class=\"\">\u4f60\u5c31\u53ef\u4ee5\u5c06\u5b83\u4eec\u5e94\u7528\u5230<strong>\u589e\u91cf\u70b9\u51fb\u91cf\uff08Incremental Clicks\uff09<\/strong>\u00a0\u4e4b\u4e0a\uff0c<\/li>\n\n\n\n<li class=\"\">\u4ece\u800c<strong>\u8ba1\u7b97\u51fa<\/strong>\u4f60\u5c06\u4e3a\u4f60\u7684\u4f01\u4e1a\u6216\u5ba2\u6237\u7ec4\u7ec7<strong>\u5e26\u6765\u591a\u5c11\u989d\u5916\u7684\u6536\u5165\uff08Revenue\uff09<\/strong>\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"\"><strong>\u8ba1\u7b97\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li class=\"\">\u6709\u4e86\u6536\u5165\u6570\u636e\uff0c\u4f60\u5c31\u53ef\u4ee5\u5f00\u59cb<strong>\u8ba1\u7b97\u6295\u8d44\u56de\u62a5\u7387\uff08Return on Investment, ROI\uff09<\/strong>\u3002<\/li>\n\n\n\n<li class=\"\">\u5176\u8ba1\u7b97\u672c\u8d28\u4e0a\u662f\uff1a\u7528\u4f60\u5e26\u6765\u7684<strong>\u589e\u91cf\u6536\u5165\uff08Incremental Revenue\uff09<\/strong>\u00a0<strong>\u9664\u4ee5<\/strong>\u00a0<strong>\u6295\u8d44\u6210\u672c\uff08Cost of Investment\uff09<\/strong>\u3002<\/li>\n\n\n\n<li class=\"\">\uff08\u5373\uff1aROI = \u589e\u91cf\u6536\u5165 \/ \u6295\u8d44\u6210\u672c\uff09<\/li>\n\n\n\n<li class=\"\">\u6362\u53e5\u8bdd\u8bf4\uff1a\u4f60\u4e3a\u4e86\u5b9e\u73b0\u8fd9\u4e9bSEO\u6210\u679c<strong>\u6295\u5165\u4e86\u591a\u5c11\u8d44\u91d1<\/strong>\uff1f<\/li>\n\n\n\n<li class=\"\">\u8fd9\u4e2a\u8ba1\u7b97\u5c06\u7ed9\u4f60\u4e00\u4e2a<strong>ROI\u6570\u503c<\/strong>\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"\"><strong>ROI\u7684\u4ef7\u503c\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li class=\"\">\u5f53\u4f60\u5c06\u8fd9\u4efd\u5305\u542bROI\u7684\u5206\u6790\u5448\u73b0\u7ed9\u8d22\u52a1\u56e2\u961f\u548c\u9884\u7b97\u8d1f\u8d23\u4eba\u65f6\uff0c\u8fd9\u4e2a\u6570\u5b57<strong>\u6781\u5177\u5438\u5f15\u529b\uff08really, really appealing\uff09<\/strong>\uff0c\u56e0\u4e3a\u5b83\u6e05\u6670\u5730\u91cf\u5316\u4e86SEO\u6d3b\u52a8\u7684\u8d22\u52a1\u56de\u62a5\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>via https:\/\/moz.com\/blog\/seo-forecasting-whiteboard-friday \u6b22\u8fce\u6536\u770b\u672c\u5468\u7684\u300a\u767d\u677f\u661f\u671f\u4e94\u300b\uff08Whiteboard Friday\uff09\u3002\u6211\u662f Tom\uff0cCroud \u516c\u53f8\u7684\u81ea\u7136\u589e\u957f\u603b\u76d1\uff08Director of Organic Performance\uff09\u3002\u4eca\u5929\uff0c\u6211\u4eec\u5c06\u8ba8\u8bba SEO \u9884\u6d4b\uff0c\u66f4\u5177\u4f53\u5730\u8bf4\uff0c\u662f\u5982\u4f55\u8fdb\u884c SEO \u9884\u6d4b\u3002\u968f\u7740\u6570\u5b57\u8425\u9500\u9884\u7b97\u53d7\u5230\u524d\u6240\u672a\u6709\u7684\u4e25\u683c\u5ba1\u89c6\uff0c\u5411\u60a8\u7684\u4f01\u4e1a\u6216\u5ba2\u6237\u7ec4\u7ec7\u8bc1\u660e SEO \u6d3b\u52a8\u7684\u4ef7\u503c\u9762\u4e34\u7740\u66f4\u5927\u7684\u538b\u529b\u3002 \u56e0\u6b64\uff0c\u4eca\u5929\u6211\u4eec\u5c06\u82b1\u4e9b\u65f6\u95f4\uff0c\u63a2\u8ba8\u6211\u4e3a\u4e86\u8fdb\u884c\u8fd9\u79cd\u9884\u6d4b\u5e76\u8bc1\u660e\u5176\u4ef7\u503c\u6240\u9075\u5faa\u7684\u6d41\u7a0b\u3002\u9700\u8981\u8bf4\u660e\u7684\u662f\uff0c\u8fd9\u5e76\u975e\u4e00\u95e8\u7cbe\u786e\u7684\u79d1\u5b66\u3002\u6211\u4eec\u672c\u8d28\u4e0a\u662f\u5728\u8bd5\u56fe\u9884\u6d4b\u672a\u6765\uff0c\u8fd9\u672c\u8eab\u5c31\u633a\u96be\u7684\u3002 \u4f46\u662f\uff0c\u6709\u4e00\u4e9b\u6d41\u7a0b\u60a8\u53ef\u4ee5\u9075\u5faa\uff0c\u4ece\u800c\u5f00\u59cb\u91cf\u5316\u9884\u6d4b\u51fa\u7684 SEO 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