{"id":169,"date":"2017-12-09T15:00:01","date_gmt":"2017-12-09T07:00:01","guid":{"rendered":"http:\/\/www.86i87.com\/?p=169"},"modified":"2017-12-09T15:00:01","modified_gmt":"2017-12-09T07:00:01","slug":"%e4%bc%98%e5%8c%96%e5%93%81%e7%89%8c%e6%90%9c%e7%b4%a2%e7%9a%84%e9%87%8d%e8%a6%81%e6%80%a7","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=169","title":{"rendered":"\u4f18\u5316\u54c1\u724c\u641c\u7d22\u7684\u91cd\u8981\u6027"},"content":{"rendered":"<p>\u539f\u6587\u5730\u5740\uff1ahttps:\/\/searchengineland.com\/importance-targeting-branded-searches-287377<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-200002\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2014\/08\/branding-power-ss-1920-800x450.jpg\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2014\/08\/branding-power-ss-1920-800x450.jpg 800w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2014\/08\/branding-power-ss-1920-600x337.jpg 600w\" alt=\"\" width=\"800\" height=\"450\" \/><\/p>\n<p>\u641c\u7d22\u8425\u9500\u4ece\u4e1a\u8005\u90fd\u5f88\u6e05\u695a\u6295\u653e\u975e\u54c1\u724c\u5173\u952e\u8bcd\u7684\u91cd\u8981\u6027\uff1a\u4f18\u5316\u9ad8\u641c\u7d22\u91cf\u7684\u975e\u54c1\u724c\u7c7b\u5173\u952e\u8bcd\u53ef\u4ee5\u7ed9\u7f51\u7ad9\u5f15\u5165\u5927\u91cf\u8bbf\u5ba2\u3002<\/p>\n<p>\u7136\u800c\u4e0e\u6b64\u540c\u65f6\u5f88\u591a\u54c1\u724c\u4e3b\u5ffd\u89c6\u4e86\u54c1\u724c\u641c\u7d22\u6295\u653e\u7684\u610f\u4e49\uff0c\u5176\u5b9e\u901a\u8fc7\u5b9e\u65bd\u54c1\u724c\u6295\u653e\u548c\u975e\u54c1\u724c\u6295\u653e\u878d\u5408\u7684\u7b56\u7565\uff0c\u6216\u8bb8\u53ef\u4ee5\u5e26\u6765\u66f4\u4f18\u8d28\u7684\u5546\u673a\u548c\u66f4\u591a\u7684\u8f6c\u5316\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u54c1\u724c\u641c\u7d22\u5728\u6d88\u8d39\u8005\u884c\u4e3a\u65c5\u7a0b\u91cc\u7684\u89d2\u8272<\/h2>\n<p>\u5bf9\u8bb8\u591a\u77e5\u540d\u516c\u53f8\u800c\u8a00\uff0c\u54c1\u724c\u8bcd\u662f\u5173\u952e\u8bcd\u6765\u6e90\u4e2d\u7684\u5927\u5934\uff0c\u7528\u6237\u5982\u679c\u5df2\u7ecf\u5f00\u59cb\u641c\u7d22\u54c1\u724c\u540d\u79f0\u6216\u8005\u4ea7\u54c1\u540d\u79f0\uff0c\u5176\u5b9e\u4ee5\u4e3a\u7740\u5df2\u7ecf\u66f4\u9760\u8fd1\u9500\u552e\u8f6c\u5316\u4e86\u3002Google\u63d0\u4f9b\u7684\u6570\u636e\u663e\u793a\uff0c\u54c1\u724c\u8bcd\u7684\u8f6c\u5316\u7387\u8db3\u8db3\u6709\u975e\u54c1\u724c\u8bcd\u7684\u4e24\u500d\u4e4b\u591a\uff0c\u6240\u4ee5\u54c1\u724c\u4e3b\u5b8c\u5168\u6728\u6709\u9053\u7406\u524a\u5f31\u5728\u54c1\u724c\u641c\u7d22\u4e0a\u7684\u6295\u5165\u3002<\/p>\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u6211\u60f3\u9001\u670b\u53cb\u4e00\u4e2a\u8fd0\u52a8\u76d1\u6d4b\u8bbe\u5907\uff0c\u662f\u66f4\u6709\u53ef\u80fd\u641c\u7d22 \u201cbest fitness tracker for men,\u201d \u8fd8\u662f \u201cbest Fitbit for men\u201d\u5462\uff08\u5907\u6ce8\uff1afitbit\u662f\u8fd0\u52a8\u76d1\u6d4b\u9886\u57df\u7684\u77e5\u540d\u54c1\u724c\uff0c\u6709\u667a\u80fd\u624b\u73af\u3001\u667a\u80fd\u624b\u8868\u7b49\u7b49\u76f8\u5173\u4ea7\u54c1\uff09<\/p>\n<div id=\"attachment_287801\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-287801 size-large\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/11\/fitbit-branded-search-800x171.png\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/11\/fitbit-branded-search-800x171.png 800w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/11\/fitbit-branded-search-600x128.png 600w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/11\/fitbit-branded-search-768x164.png 768w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/11\/fitbit-branded-search.png 1013w\" alt=\"\" width=\"800\" height=\"171\" \/><\/p>\n<p class=\"wp-caption-text\">Google\u7684\u5173\u952e\u8bcd\u5de5\u5177\u663e\u793a\uff0c\u540e\u8005\u66f4\u9ad8\u3002\u7531\u4e8eFitbit\u7684\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u641c\u7d22\u54c1\u724c\u8bcd\u7684\u91cf\u6bd4\u641c\u7d22\u901a\u7528\u4ea7\u54c1\u8bcd\u7684\u91cf\u8fd8\u8981\u5e9e\u5927\uff0c\u8fd9\u4e5f\u4f1a\u8ba9\u641c\u7d22\u5f15\u64ce\u610f\u8bc6\u5230\u54c1\u724c\u7684\u5a01\u529b\uff0c\u4ece\u800c\u4f1a\u5728\u641c\u7d22\u7ed3\u679c\u5c55\u793a\u548c\u5173\u952e\u8bcd\u5e7f\u544a\u51fa\u4ef7\u4e0a\u53cd\u6620\u51fa\u6765\u3002<\/p>\n<p class=\"wp-caption-text\">\u7136\u800c\u54c1\u724c\u4e3b\u8981\u60f3\u63d0\u5347\u8f6c\u5316\u7387\uff0c\u4e5f\u9700\u8981\u56f4\u7ed5\u7528\u6237\u8425\u9500\u7684\u5168\u8def\u5f84\u5c55\u5f00\uff0c\u4f60\u5f97\u5148\u77e5\u9053\u7528\u6237\u662f\u5982\u4f55\u627e\u5230\u4f60\u7684\u4ea7\u54c1\u7684\uff0c\u624d\u80fd\u9488\u5bf9\u6027\u4f18\u5316\u54c1\u724c\u641c\u7d22\u8bcd\uff0c\u5426\u5219\u4f60\u5c31\u767d\u767d\u628a\u4e00\u5927\u5757\u86cb\u7cd5\u8ba9\u7ed9\u4e86\u7ade\u4e89\u5bf9\u624b\u4ee5\u53ca\u8bc4\u6d4b\u7c7b\u7f51\u7ad9\u3002<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>\u5728\u8425\u9500\u7b56\u7565\u4e2d\u6574\u5408\u54c1\u724c\u641c\u7d22\u601d\u7ef4<\/h2>\n<p>\u6709\u4e86\u5f3a\u5927\u7684\u54c1\u724c\u5f71\u54cd\u529b\uff0c\u548c\u6d77\u91cf\u7684\u54c1\u724c\u8bcd\u641c\u7d22\u91cf\u4f5c\u4e3a\u9760\u5c71\uff0c\u5e38\u7528\u7684\u641c\u7d22\u8425\u9500\u624b\u6bb5\u4f1a\u53d1\u6325\u51fa\u66f4\u5927\u7684\u4f5c\u7528\uff0c\u4ed8\u8d39\u641c\u7d22\u548c\u81ea\u7136\u641c\u7d22\u90fd\u4f1a\u53d7\u76ca\uff0c\u4f8b\u5982\u641c\u7d22\u54c1\u724c\u8bcd\u4e4b\u65f6\uff0c\u641c\u7d22\u5f15\u64ce\u4f1a\u7ed9\u5b98\u65b9\u7f51\u7ad9\u66f4\u9ad8\u7684\u6392\u540d\uff0c\u548c\u66f4\u597d\u7684\u5c55\u793a\u6837\u5f0f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3>\u81ea\u7136\u641c\u7d22<\/h3>\n<p>\u5b98\u65b9\u7f51\u7ad9\u7684\u9996\u9875\u3001\u4ea7\u54c1\u5217\u8868\u9875\u4e00\u822c\u90fd\u4f1a\u6392\u5728\u54c1\u724c\u8bcd\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u7684\u9996\u4f4d\u3002\u6807\u9898\u548c\u63cf\u8ff0\u6807\u7b7e\u9700\u8981\u653e\u5165\u54c1\u724c\u76f8\u5173\u7684\u5173\u952e\u8bcd\u548c\u6587\u672c\uff0c\u6765\u6e05\u6670\u660e\u767d\u5730\u544a\u8bc9\u6d88\u8d39\u8005\u8fd9\u5c31\u662f\u5b98\u7f51\uff0c\u5feb\u6765\u70b9\u6211\u5427\u3002<\/p>\n<p>\u6240\u4ee5\u81ea\u7136\u641c\u7d22\u7684\u76ee\u6807\u9996\u5148\u662f\u4e3b\u5bfc\u9996\u9875\u7ed3\u679c\uff0c\u83b7\u53d6\u6700\u9ad8\u7684\u6392\u540d\u3002\u6b64\u5916\uff0c\u54c1\u724c\u7f51\u7ad9\u9664\u4e86\u5173\u6ce8\u7528\u6237\u5728\u8d2d\u4e70\u524d\u4f1a\u641c\u7d22\u7684\u5173\u952e\u8bcd\uff0c\u8fd8\u5f97\u91cd\u89c6\u8d2d\u4e70\u540e\u4ed6\u4eec\u4f1a\u641c\u7d22\u54ea\u4e9b\u8bcd\u3002<\/p>\n<p>\u5728\u8d2d\u4e70\u4e4b\u524d\uff0c\u7528\u6237\u4f1a\u641c\u7d22\u54c1\u724c\u540d\u79f0\u3001\u54c1\u724c\u6d4b\u8bc4\u3001\u54c1\u724c\u4ef7\u683c\u3001\u8d2d\u4e70\u65b9\u5f0f\u5730\u70b9\u8fd9\u4e9b\u5173\u952e\u8bcd\uff0c\u8986\u76d6\u8fd9\u7c7b\u5173\u952e\u8bcd\u6709\u52a9\u4e8e\u4fc3\u8fdb\u7528\u6237\u5c3d\u5feb\u5f62\u6210\u8f6c\u5316\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u800c\u8d2d\u4e70\u4e4b\u540e\u5462\uff0c\u7528\u6237\u4f1a\u641c\u7d22 \u54c1\u724c\u4f7f\u7528\u6559\u7a0b\u3001\u4f7f\u7528\u65b9\u6cd5\u3001\u6e05\u6d01\u65b9\u5f0f\u3001\u7ef4\u62a4\u8bf4\u660e\u3001\u552e\u540e\u65b9\u5f0f\u3001\u8054\u7cfb\u7535\u8bdd\u7b49\u7b49\uff0c\u8fd9\u7c7b\u8bcd\u4e5f\u9700\u8981\u5728\u5b98\u7f51\u91cc\u6709\u5bf9\u5e94\u5185\u5bb9\u7684\u627f\u63a5\u3002<\/p>\n<p>\u6240\u6709\u548c\u54c1\u724c\u76f8\u5173\u7684\u641c\u7d22\u8bcd\u5206\u5e03\u4e8e\u6d88\u8d39\u8005\u8f6c\u5316\u8def\u5f84\u4e0a\u7684\u4e0d\u540c\u9636\u6bb5\uff0c\u5982\u679c\u5408\u7406\u4f18\u5316\uff0c\u662f\u5bf9\u63d0\u9ad8\u8f6c\u5316\u7387\u5927\u6709\u88e8\u76ca\u7684\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3>\u4ed8\u8d39\u641c\u7d22<\/h3>\n<p>\u4ed8\u8d39\u641c\u7d22\u6beb\u65e0\u7591\u95ee\u662f\u83b7\u53d6\u6709\u6548\u5546\u673a\u7684\u91cd\u8981\u6e20\u9053\uff0c\u53e6\u5916\u4e5f\u6709\u52a9\u4e8e\u5728\u641c\u7d22\u7ed3\u679c\u91cc\u9762\u9738\u5360\u66f4\u591a\u4f4d\u7f6e\u3002\u5373\u4f7f\u4f60\u7684\u5b98\u7f51\u5728\u81ea\u7136\u7ed3\u679c\u91cc\u5df2\u7ecf\u6392\u540d\u9996\u4f4d\uff0c\u6b64\u65f6\u518d\u6295\u653e\u5e7f\u544a\u4f1a\u6709\u52a9\u4e8e\u63d0\u5347\u70b9\u51fb\u7387\uff0c\u5e26\u6765\u989d\u5916\u7684\u589e\u91cf\u3002\u800c\u4e14\u5bf9\u54c1\u724c\u4e3b\u6765\u8bf4\uff0c\u54c1\u724c\u8bcd\u7684\u6210\u672c\u5f80\u5f80\u8f83\u4f4e\uff0c\u7ade\u4e89\u4e5f\u6ca1\u90a3\u4e48\u6fc0\u70c8\u3002<\/p>\n<p>\u4ed8\u8d39\u641c\u7d22\u5728\u6295\u653e\u54c1\u724c\u8bcd\u65f6\uff0c\u53ef\u591a\u5229\u7528\u6269\u5c55\u6837\u5f0f\u7ed9\u7528\u6237\u63d0\u4f9b\u989d\u5916\u7684\u4fe1\u606f\uff0c\u4f8b\u5982\u77ed\u94fe\u63a5\u3001\u5546\u54c1\u6a71\u7a97\u3001\u6cdb\u54c1\u724c\u7b49\u7b49\u641c\u7d22\u5f15\u64ce\u652f\u6301\u7684\u6837\u5f0f\uff0c\u80fd\u518d\u591a\u8986\u76d6\u4e00\u4e9b\u641c\u7d22\u7ed3\u679c\u91cc\u7684\u9762\u5177\uff0c\u5c24\u5176\u662f\u5728\u79fb\u52a8\u7aef\u3002<\/p>\n<p>\u800c\u4e14Google\u4f1a\u628a\u6269\u5c55\u6837\u5f0f\u7684\u5e94\u7528\u8ba1\u5165\u8d28\u91cf\u5f97\u5206\uff0c\u56e0\u6b64\u5408\u7406\u4f7f\u7528\u8fd9\u4e9b\u6837\u5f0f\u6709\u52a9\u4e8e\u62c9\u5347\u7ade\u54c1\u6295\u653e\u4f60\u7684\u54c1\u724c\u8bcd\u7684\u6210\u672c\uff0c\u7ed9\u81ea\u5df1\u6316\u597d\u4e86\u4e00\u6761\u62a4\u57ce\u6cb3\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3>\u5176\u4ed6\u54c1\u724c\u641c\u7d22\u6ce8\u610f\u70b9<\/h3>\n<p>\u9664\u4e86\u4e0a\u8ff0\u7684SEM\u548cSEO\u5728\u54c1\u724c\u6295\u653e\u65f6\u7684\u6280\u5de7\u5916\uff0c\u8fd8\u9700\u8981\u91cd\u89c6\u4e00\u4e0b\u51e0\u70b9\u201c\u201d<\/p>\n<p>1 \u81ea\u7136\u641c\u7d22\u7ed3\u679c\u4e2d\u7684sitelink: \u5982\u4e0b\u56fe\u6240\u793a\uff0c\u8fd9\u4e9bsitelink\u4e0d\u4ec5\u589e\u52a0\u4e86\u5c55\u793a\u9762\u79ef\uff0c\u4e5f\u6709\u52a9\u4e8e\u7528\u6237\u66f4\u597d\u5730\u8bbf\u95ee\u7f51\u7ad9\u4eba\u9875\u9762\uff0c\u641c\u7d22\u5f15\u64ce\u5bf9\u662f\u5426\u5c55\u793asitelink\u6709\u7740\u51b3\u5b9a\u6743\uff0c\u4f46\u662f\u54c1\u724c\u65b9\u53ef\u4ee5\u901a\u8fc7\u63d0\u4ea4\u7f51\u7ad9\u5730\u56fe\u3001\u5408\u7406\u89c4\u5212\u7ed3\u6784\u6765\u63d0\u9ad8\u81ea\u5df1\u7684sitelink\u5c55\u793a\u6982\u7387\u3002<\/p>\n<ul>\n<li><\/li>\n<\/ul>\n<div id=\"attachment_287837\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-287837 size-full\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/12\/apple-sitelinks.png\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" srcset=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/12\/apple-sitelinks.png 640w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/12\/apple-sitelinks-600x355.png 600w\" alt=\"\" width=\"640\" height=\"379\" \/><\/p>\n<p class=\"wp-caption-text\">Apple\u7684\u5b98\u7f51\u5728\u641c\u7d22\u7ed3\u679c\u91cc\u5c31\u6709\u77406\u6761sitelink\u5916\u52a0\u4e00\u4e2a\u663e\u773c\u7684\u641c\u7d22\u6846<\/p>\n<p class=\"wp-caption-text\">2.\u5982\u679c\u662f\u5b9e\u4f53\u54c1\u724c\uff0c\u6dfb\u52a0\u5730\u56fe\u7ed3\u679c\u4e5f\u662f\u5f88\u6709\u5fc5\u8981\u7684<\/p>\n<p class=\"wp-caption-text\">3.\u5982\u679c\u5b98\u7f51\u5df2\u7ecf\u6709\u5185\u90e8\u641c\u7d22\u7684\u529f\u80fd\uff0c\u60f3\u5728\u641c\u7d22\u7ed3\u679c\u91cc\u9762\u5c55\u793a\u641c\u7d22\u6846\uff0c\u53ef\u4ee5\u53c2\u8003google\u7684\u5efa\u8bae\uff08\u00a0<a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/sitelinks-searchbox#guidelines\">per Google\u2019s guidelines<\/a>.\uff09<\/p>\n<p class=\"wp-caption-text\">4.Google\u7684Knowledge Graph 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content=\"\u4f18\u5316\u54c1\u724c\u641c\u7d22\u7684\u91cd\u8981\u6027 - My Blog\" \/>\n\t\t<meta property=\"og:description\" content=\"\u539f\u6587\u5730\u5740\uff1ahttps:\/\/searchengineland.com\/importance-targeting-branded-searches-287377 \u641c\u7d22\u8425\u9500\u4ece\u4e1a\u8005\u90fd\u5f88\u6e05\u695a\u6295\u653e\u975e\u54c1\u724c\u5173\u952e\u8bcd\u7684\u91cd\u8981\u6027\uff1a\u4f18\u5316\u9ad8\u641c\u7d22\u91cf\u7684\u975e\u54c1\u724c\u7c7b\u5173\u952e\u8bcd\u53ef\u4ee5\u7ed9\u7f51\u7ad9\u5f15\u5165\u5927\u91cf\u8bbf\u5ba2\u3002 \u7136\u800c\u4e0e\u6b64\u540c\u65f6\u5f88\u591a\u54c1\u724c\u4e3b\u5ffd\u89c6\u4e86\u54c1\u724c\u641c\u7d22\u6295\u653e\u7684\u610f\u4e49\uff0c\u5176\u5b9e\u901a\u8fc7\u5b9e\u65bd\u54c1\u724c\u6295\u653e\u548c\u975e\u54c1\u724c\u6295\u653e\u878d\u5408\u7684\u7b56\u7565\uff0c\u6216\u8bb8\u53ef\u4ee5\u5e26\u6765\u66f4\u4f18\u8d28\u7684\u5546\u673a\u548c\u66f4\u591a\u7684\u8f6c\u5316\u3002 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content=\"2017-12-09T07:00:01+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u4f18\u5316\u54c1\u724c\u641c\u7d22\u7684\u91cd\u8981\u6027 - My Blog\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u539f\u6587\u5730\u5740\uff1ahttps:\/\/searchengineland.com\/importance-targeting-branded-searches-287377 \u641c\u7d22\u8425\u9500\u4ece\u4e1a\u8005\u90fd\u5f88\u6e05\u695a\u6295\u653e\u975e\u54c1\u724c\u5173\u952e\u8bcd\u7684\u91cd\u8981\u6027\uff1a\u4f18\u5316\u9ad8\u641c\u7d22\u91cf\u7684\u975e\u54c1\u724c\u7c7b\u5173\u952e\u8bcd\u53ef\u4ee5\u7ed9\u7f51\u7ad9\u5f15\u5165\u5927\u91cf\u8bbf\u5ba2\u3002 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men\u201d\u5462\uff08\u5907\u6ce8\uff1afitbit\u662f\u8fd0\u52a8\u76d1\u6d4b\u9886\u57df\u7684\u77e5\u540d\u54c1\u724c\uff0c\u6709\u667a\u80fd\u624b\u73af\u3001\u667a\u80fd\u624b\u8868\u7b49\u7b49\u76f8\u5173\u4ea7\u54c1\uff09 Google\u7684\u5173\u952e\u8bcd\u5de5\u5177\u663e\u793a\uff0c\u540e\u8005\u66f4\u9ad8\u3002\u7531\u4e8eFitbit\u7684\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u641c\u7d22\u54c1\u724c\u8bcd\u7684\u91cf\u6bd4\u641c\u7d22\u901a\u7528\u4ea7\u54c1\u8bcd\u7684\u91cf\u8fd8\u8981\u5e9e\u5927\uff0c\u8fd9\u4e5f\u4f1a\u8ba9\u641c\u7d22\u5f15\u64ce\u610f\u8bc6\u5230\u54c1\u724c\u7684\u5a01\u529b\uff0c\u4ece\u800c\u4f1a\u5728\u641c\u7d22\u7ed3\u679c\u5c55\u793a\u548c\u5173\u952e\u8bcd\u5e7f\u544a\u51fa\u4ef7\u4e0a\u53cd\u6620\u51fa\u6765\u3002 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