{"id":158,"date":"2017-10-15T10:33:43","date_gmt":"2017-10-15T02:33:43","guid":{"rendered":"http:\/\/www.86i87.com\/?p=158"},"modified":"2017-10-15T10:33:43","modified_gmt":"2017-10-15T02:33:43","slug":"seo%e5%86%85%e5%ae%b9%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5-%e4%bb%8e%e5%85%b3%e9%94%ae%e8%af%8d%e5%88%b0%e4%bc%98%e8%b4%a8%e5%86%85%e5%ae%b9%e4%b9%8b%e8%b7%af","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=158","title":{"rendered":"SEO\u5185\u5bb9\u8425\u9500\u7b56\u7565 &#8211; \u4ece\u5173\u952e\u8bcd\u5230\u4f18\u8d28\u5185\u5bb9\u4e4b\u8def"},"content":{"rendered":"<p>\u539f\u6587\u5730\u5740\uff1ahttp:\/\/www.digitalexaminer.com\/seo-content-strategy\/<\/p>\n<div class=\"td-post-featured-image\"><a class=\"td-modal-image\" href=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/content-strategy-seo.jpg\" data-caption=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"entry-thumb td-animation-stack-type0-1\" title=\"seo content strategy\" src=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/content-strategy-seo-696x464.jpg\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" srcset=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/content-strategy-seo.jpg 696w, http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/content-strategy-seo-300x200.jpg 300w, http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/content-strategy-seo-630x420.jpg 630w\" alt=\"\" width=\"696\" height=\"464\" \/><\/a><\/div>\n<div class=\"td-post-featured-image\">\u8fdb\u5165\u52302017\u5e74\uff0c\u60f3\u5728Google\u4e0a\u83b7\u5f97\u6301\u7eed\u7684\u81ea\u7136\u6d41\u91cf\uff0c\u6700\u6709\u6548\u7684\u65b9\u6cd5\u83ab\u8fc7\u4e8e\u521b\u5efaSEO\u5185\u5bb9\uff1a\u8fd9\u91cc\u6240\u8bf4\u7684SEO\u5185\u5bb9\u662f\u6307\u80fd\u83b7\u53d6\u6392\u540d\u548c\u6d41\u91cf\u7684\u5185\u5bb9\u3002<\/div>\n<p>SEO\u5185\u5bb9\u4e4b\u6240\u4ee5\u80fd\u63d0\u5347\u81ea\u7136\u6d41\u91cf\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u5185\u5bb9\u90fd\u662f\u4ece\u5173\u952e\u8bcd\u884d\u751f\u51fa\u6765\uff0c\u80cc\u540e\u90fd\u662f\u76ee\u6807\u7528\u6237\u5b9e\u6253\u5b9e\u7684\u9700\u6c42\uff0cSEO\u5185\u5bb9\u6db5\u76d6\u7684\u8bdd\u9898\u4e5f\u662f\u548c\u4f60\u63d0\u4f9b\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u606f\u606f\u76f8\u5173\u3002<\/p>\n<p>SEO\u5185\u5bb9\u7b56\u7565\u7684\u6838\u5fc3\u70b9\u5728\u4e8e\u5207\u4e2d\u5408\u9002\u7684\u5185\u5bb9\u8bdd\u9898\uff0c\u8fd9\u4e9b\u8bdd\u9898\u9700\u8981\u6db5\u76d6\u76f8\u5173\u6027\u9ad8\uff0c\u6f5c\u5728\u610f\u613f\u5f3a\u7684\u5173\u952e\u8bcd\u3002\u672c\u7bc7\u6587\u7ae0\u4f1a\u8be6\u7ec6\u9610\u8ff0\u4ece\u9009\u62e9\u5173\u952e\u8bcd\u5f00\u59cb\uff0c\u5230\u5982\u4f55\u8f6c\u5316\u4e3aSEO\u5185\u5bb9\uff0c\u6700\u540e\u6301\u7eed\u7a33\u5b9a\u5730\u8f93\u51faSEO\u6d41\u91cf\u8fd9\u51e0\u4e2a\u9636\u6bb5\u7684\u505a\u6cd5\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><b>\u76ee\u5f55<\/b><\/h3>\n<ol>\n<li><strong><a href=\"http:\/\/www.digitalexaminer.com\/seo-content-strategy\/#step1\">\u6316\u6398<\/a>\u76ee\u6807\u5173\u952e\u8bcd<\/strong>\n<ul>\n<li><a href=\"http:\/\/www.digitalexaminer.com\/seo-content-strategy\/#research\">\u5173\u952e\u8bcd<\/a>\u5206\u6790\u5de5\u5177\u53ca\u6559\u7a0b<\/li>\n<li><a href=\"http:\/\/www.digitalexaminer.com\/seo-content-strategy\/#competitors\">\u7ade\u54c1<\/a>\u7f51\u7ad9\u5206\u6790<\/li>\n<\/ul>\n<\/li>\n<li><strong><a href=\"http:\/\/www.digitalexaminer.com\/seo-content-strategy\/#step2\">\u6784\u5efa<\/a>\u5173\u952e\u8bcd\u5217\u8868<\/strong>\n<ul>\n<li><a href=\"http:\/\/www.digitalexaminer.com\/seo-content-strategy\/#lists\">List Building in Action<\/a><\/li>\n<li><a href=\"http:\/\/www.digitalexaminer.com\/seo-content-strategy\/#kpis\">\u8bbe\u7f6e<\/a>KPI<\/li>\n<li><a href=\"http:\/\/www.digitalexaminer.com\/seo-content-strategy\/#scrubbing\">Scrubbing Your Keyword Lists<\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong><a href=\"http:\/\/www.digitalexaminer.com\/seo-content-strategy\/#step3\">\u4ece<\/a>\u5173\u952e\u8bcd\u5230\u5185\u5bb9<\/strong>\n<ul>\n<li><a href=\"http:\/\/www.digitalexaminer.com\/seo-content-strategy\/#intent\">Intent Dictates Content Type<\/a><\/li>\n<li><a href=\"http:\/\/www.digitalexaminer.com\/seo-content-strategy\/#mapping\">Mapping Keywords to Topics<\/a><\/li>\n<li><a href=\"http:\/\/www.digitalexaminer.com\/seo-content-strategy\/#how\">How to Determine User Intent<\/a><\/li>\n<li><a href=\"http:\/\/www.digitalexaminer.com\/seo-content-strategy\/#multi\">Targeting Multiple Keywords in One Content Asset<\/a><\/li>\n<li><a href=\"http:\/\/www.digitalexaminer.com\/seo-content-strategy\/#ideation\">Topic Ideation and Brainstorming Tips and Tools<\/a><\/li>\n<li><a href=\"http:\/\/www.digitalexaminer.com\/seo-content-strategy\/#prioritizing\">Prioritizing Content Topics<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h1><span style=\"background-color: #d5d5d5;\">\u7b2c\u4e00\u6b65<\/span>:\u627e\u5230\u76ee\u6807\u5173\u952e\u8bcd<\/h1>\n<p>\u4efb\u4f55SEO\u5185\u5bb9\u7b56\u7565\u7684\u7b2c\u4e00\u6b65\u90fd\u662f\u627e\u5230\u5408\u9002\u7684\u5173\u952e\u8bcd\uff0c\u867d\u7136\u5f88\u591a\u6587\u7ae0\u90fd\u8bf4\u201c\u5173\u952e\u8bcd\u5df2\u6b7b\u201d\uff0c\u7684\u786e\uff0c\u968f\u7740Google\u7b97\u6cd5\u7684\u4e0d\u65ad\u8fdb\u6b65\uff0c\u4ee5\u53ca\u5bf9\u8bed\u4e49\u5206\u6790\u548c\u81ea\u7136\u8bed\u8a00\u7406\u89e3\u7684\u52a0\u6df1\uff0c\u5173\u952e\u8bcd\u5bf9SEO\u6765\u8bf4\u6ca1\u6709\u4e4b\u524d\u90a3\u4e48\u91cd\u8981\u4e86<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-989 td-animation-stack-type0-1\" src=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/keywords-are-dead.jpg\" sizes=\"auto, (max-width: 498px) 100vw, 498px\" srcset=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/keywords-are-dead.jpg 498w, http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/keywords-are-dead-300x200.jpg 300w\" alt=\"\" width=\"498\" height=\"332\" \/><\/p>\n<p>\u4f46\u5e76\u4e0d\u610f\u5473\u7740\u5173\u952e\u8bcd\u5df2\u6b7b\uff0c\u5c24\u5176\u5bf9\u4e8eSEO\u5185\u5bb9\u7b56\u7565\u6765\u8bf4\uff0c\u5173\u952e\u8bcd\u662f\u4e0d\u53ef\u7f3a\u5c11\u7684\u4e00\u73af\uff0c\u539f\u56e0\u5728\u4e8e\uff1a<\/p>\n<ol>\n<li><b>Inform topics: <\/b>\u5173\u952e\u8bcd\u5c31\u662f\u4e3b\u9898\u62d3\u5c55\u7684\u79cd\u5b50\uff0c\u4f1a\u5f71\u54cd\u7531\u4e3b\u9898\u62d3\u5c55\u800c\u6210\u7684\u5185\u5bb9\u3002\u5173\u952e\u8bcd\u7814\u7a76\u4ecd\u7136\u662f\u6316\u6398\u6f5c\u5728SEO\u673a\u4f1a\u548c\u62d3\u5c55\u76ee\u6807\u8bdd\u9898\u6700\u4e3a\u6709\u6548\u7684\u65b9\u6cd5\u4e4b\u4e00<b>\u3002<\/b><\/li>\n<li><b>Guage demand: <\/b>SEO\u6700\u4e3b\u8981\u7684\u76ee\u6807\u5c31\u662f\u83b7\u53d6\u4f18\u8d28\u6d41\u91cf\uff0c\u56e0\u6b64\u641c\u5bfb\u9ad8\u76f8\u5173\u6027\u7684\u5173\u952e\u8bcd\u5c31\u975e\u5e38\u91cd\u8981\uff0c\u540c\u65f6\u4e5f\u80fd\u5e2e\u52a9\u4f60\u5206\u6790\u8fd9\u4e2a\u8bdd\u9898\u7684\u5e02\u573a\u5bb9\u91cf\u6709\u591a\u5c11\u3002<\/li>\n<li><b>Understand intent:<\/b>\u00a0\u5173\u952e\u8bcd\u4ee3\u8868\u7740\u7528\u6237\u7684\u641c\u7d22\u9700\u6c42\uff0c\u56e0\u6b64\u7406\u89e3\u900f\u5173\u952e\u8bcd\u4e5f\u6709\u52a9\u4e8e\u5e2e\u4f60\u51b3\u5b9a\u521b\u9020\u4f55\u79cd\u5185\u5bb9\u7ed9\u7528\u6237\u3002<\/li>\n<li><b>Measure difficulty: <\/b>\u4e00\u822c\u6765\u8bf4\uff0c\u641c\u7d22\u91cf\u8d8a\u9ad8\uff0c\u6392\u540d\u96be\u5ea6\u8d8a\u9ad8\uff0c\u6240\u4ee5\u5728\u5f00\u59cb\u524d\u9700\u8981\u8bc4\u4f30\u662f\u5426\u80fd\u8d85\u8d8a\u7ade\u4e89\u5bf9\u624b\u3002<\/li>\n<li><b>Prioritize:<\/b>\u00a0\u5173\u952e\u8bcd\u7684\u6d41\u884c\u5ea6\u53ef\u4f5c\u4e3a\u5185\u5bb9\u4f18\u5148\u7ea7\u5206\u914d\u7684\u4e00\u4e2a\u56e0\u7d20<\/li>\n<li><b>Track performance:<\/b>\u00a0\u8ddf\u8e2a\u5206\u6790\u76ee\u6807\u5173\u952e\u8bcd\u6392\u540d\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4f60\u5206\u6790SEO\u5185\u5bb9\u7684\u6548\u679c<\/li>\n<\/ol>\n<p>\u56e0\u6b64\uff0c\u8bf7\u52a1\u5fc5\u8bb0\u4f4f\u4e0b\u9762\u8fd9\u53e5\u8bdd<\/p>\n<table>\n<tbody>\n<tr>\n<td>\u5bf9SEO\u5185\u5bb9\u7b56\u7565\u800c\u8a00\uff0c\u627e\u5230\u5408\u9002\u7684\u5173\u952e\u8bcd\u662f\u6700\u4e3a\u91cd\u8981\u7684\u4e00\u4e2a\u6b65\u9aa4\uff0c\u5982\u679c\u6ca1\u6709\u4e00\u4efd\u4f18\u8d28\u7684\u5173\u952e\u8bcd\u5217\u8868\uff0c\u4e5f\u8c08\u4e0d\u4e0a\u6709\u4ec0\u4e48SEO\u5185\u5bb9\u7b56\u7565\u4e86<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a name=\"research\"><\/a><b>\u5173\u952e\u8bcd\u5206\u6790\u5de5\u5177\u548c\u6559\u7a0b<\/b><\/p>\n<p>\u4e0b\u9762\u8fd9\u4e9b\u90fd\u662f\u975e\u5e38\u68d2\u7684\u5173\u952e\u8bcd\u6316\u6398\u5de5\u5177\uff0c\u5305\u62ec\u4ed8\u8d39\u548c\u514d\u8d39:<\/p>\n<ul>\n<li><a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\">Google Keyword Planner<\/a><\/li>\n<li><a href=\"https:\/\/www.google.com\/webmasters\/tools\/home\">Google Search Console<\/a><\/li>\n<li><a href=\"https:\/\/trends.google.com\/trends\/\">Google Trends<\/a><\/li>\n<li><a href=\"https:\/\/www.semrush.com\/blog\/how-to-use-google-autocomplete-to-find-long-tail-keywords\/\">Google Auto Suggest<\/a><\/li>\n<li><a href=\"https:\/\/moz.com\/explorer\/\">Moz Keyword Explorer (paid)<\/a><\/li>\n<li><a href=\"https:\/\/moz.com\/researchtools\/keyword-difficulty\">Moz Keyword Difficulty Tool (paid)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs Keywords Explorer (paid)<\/a><\/li>\n<li><a href=\"https:\/\/www.semrush.com\/features\/keyword-research\/\">SEMrush Keyword Research<\/a>\u00a0(see our\u00a0<a href=\"http:\/\/www.digitalexaminer.com\/semrush-review\/\">in-depth review of SEMrush<\/a>)<\/li>\n<li><a href=\"http:\/\/keywordtool.io\/\">KeywordTool.io (free)<\/a><\/li>\n<li><a href=\"http:\/\/grepwords.com\/tools-plugins\/\">GrepWords (paid)<\/a><\/li>\n<li><a href=\"http:\/\/ubersuggest.org\/\">Ubersuggest (free)<\/a><\/li>\n<li><a href=\"http:\/\/termexplorer.com\/\">Term Explorer (paid)<\/a><\/li>\n<li><a href=\"https:\/\/kwfinder.com\/\">KWfinder<\/a><\/li>\n<li><a href=\"https:\/\/serpstat.com\/\">Serpstat<\/a><\/li>\n<li><a href=\"https:\/\/www.bing.com\/webmaster\/home\/mysites\">Bing Webmaster (free)<\/a><\/li>\n<\/ul>\n<p>\u6211\u4e2a\u4eba\u8fd8\u662f\u4e60\u60ef\u7528Google keyword Planner \u8d77\u6b65\uff0c\u56e0\u4e3a\u5b83\u4e0d\u4ec5\u514d\u8d39\uff0c\u6570\u636e\u4e5f\u76f8\u5f53\u4e30\u5bcc\u3002\u6709\u65f6\u4e5f\u4f1a\u7528\u5176\u4ed6\u5de5\u5177\u770b\u770b\u662f\u5426\u6709\u6211\u6f0f\u6389\u7684\u5173\u952e\u8bcd\uff0c\u4e0d\u8fc7\u6ca1\u5fc5\u8981\u5168\u90e8\u7528\u4e00\u904d\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u5de5\u5177\u7684\u6570\u636e\u6765\u6e90\u90fd\u662f\u5dee\u4e0d\u591a\u7684\u3002<\/p>\n<p>\u8fd9\u4e2a\u9636\u6bb5\u7684\u4e3b\u8981\u76ee\u6807\u662f\u641c\u5bfb\u548c\u4f60\u7684\u4ea7\u54c1\u3001\u670d\u52a1\u3001\u884c\u4e1a\u76f8\u5173\u7684\u5173\u952e\u8bcd\u3002<\/p>\n<p>\u4e0b\u9762\u8fd9\u4e9b\u5e16\u5b50\u90fd\u662f\u5173\u952e\u8bcd\u5206\u6790\u7684\u6559\u7a0b\uff0c\u4e0d\u59a8\u770b\u770b\u3002<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/www.quicksprout.com\/the-advanced-guide-to-seo-chapter-6\/\">Keyword Research \u2013 The Advanced Guide to SEO<\/a><\/li>\n<li><a href=\"http:\/\/backlinko.com\/keyword-research\">Keyword Research for SEO: The Definitive Guide<\/a><\/li>\n<li><a href=\"https:\/\/moz.com\/beginners-guide-to-seo\/keyword-research\">How To Do Keyword Research \u2013 The Beginners Guide to SEO<\/a><\/li>\n<li><a href=\"https:\/\/www.advancedwebranking.com\/blog\/google-didnt-want-us-to-use-the-keyword-planner-this-way\/\">Google Didn\u2019t Intend For SEO\u2019s To Use The Keyword Planner This Way<\/a><\/li>\n<li><a href=\"https:\/\/thenextweb.com\/insights\/2017\/01\/19\/12-keyword-research-tools-and-creative-ways-to-use-them\/#.tnw_Qj1VMmgA\">12 Keyword Research Tools and Creative Ways to Use Them<\/a><\/li>\n<\/ul>\n<p><a name=\"competitors\"><\/a><b>\u5206\u6790\u7ade\u4e89\u5bf9\u624b\u7f51\u7ad9<\/b><\/p>\n<p>\u6316\u6398\u5173\u952e\u8bcd\u7684\u53e6\u5916\u4e00\u4e2a\u7edd\u4f73\u7684\u65b9\u6cd5\u5c31\u662f\u5206\u6790\u7ade\u54c1\u7f51\u7ad9\uff1a<\/p>\n<ol>\n<li>\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u5728\u90e8\u7f72\u54ea\u4e9b\u5173\u952e\u8bcd<\/li>\n<li>\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u54ea\u4e9b\u5173\u952e\u8bcd\u6392\u540d\u6700\u597d\uff0c\u54ea\u4e9b\u5173\u952e\u8bcd\u5e26\u6765\u6700\u591aSEO\u6d41\u91cf<\/li>\n<\/ol>\n<p>\u4e0b\u9762\u8fd9\u4e9b\u5206\u6790\u7ade\u54c1\u7f51\u7ad9\u7684\u5e16\u5b50\u4f9b\u4f60\u6269\u5c55\u9605\u8bfb<\/p>\n<ul>\n<li><a href=\"http:\/\/neilpatel.com\/blog\/the-simple-but-effective-guide-to-keyword-competition-analysis\/\">SEO Competitor Analysis: Discover Your Competitor\u2019s Keywords<\/a><\/li>\n<li><a href=\"http:\/\/backlinko.com\/keyword-competition\">Keyword Competition Analysis (Chapter 5)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/competitive-analysis\/\">How to Carry Out Detailed Competitor Keyword Analysis<\/a><\/li>\n<\/ul>\n<p>\u6700\u540e\uff0c\u7ade\u54c1\u7f51\u7ad9\u5206\u6790\u9664\u4e86\u53ef\u4ee5\u6316\u6398\u5173\u952e\u8bcd\u4e4b\u5916\uff0c\u4e5f\u53ef\u4ee5\u7ed9\u4f60\u4e00\u4e9bSEO\u8bdd\u9898\u548c\u5185\u5bb9\u64b0\u5199\u7684\u7075\u611f\u548c\u65b9\u5411\u3002<\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"background-color: #d5d5d5;\">\u7b2c\u4e8c\u6b65<\/span>: \u6784\u5efa\u5173\u952e\u8bcd\u5217\u8868<\/h1>\n<p>\u5728\u6316\u6398\u5173\u952e\u7684\u65f6\u5019\uff0c\u4e0d\u59a8\u5148\u5e7f\u6492\u7f51\uff0c\u628a\u7a0d\u5fae\u6cbe\u8fb9\u7684\u5173\u952e\u8bcd\u6402\u8fdb\u6765\u662f\u7b2c\u4e00\u6b65\u3002\u5173\u952e\u8bcd\u8d8a\u591a\uff0c\u8bdd\u9898\u81ea\u7136\u4e5f\u5c31\u8d8a\u591a\uff0c\u5173\u952e\u8bcd\u6316\u6398\u662f\u975e\u5e38\u8017\u65f6\u7684\u6d3b\uff0c\u6211\u60f3\u4f60\u4f30\u8ba1\u662f\u4e0d\u613f\u610f\u4e00\u904d\u904d\u91cd\u590d\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-992 td-animation-stack-type0-1\" src=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/casting-wide-net.jpg\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" srcset=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/casting-wide-net.jpg 600w, http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/casting-wide-net-300x168.jpg 300w\" alt=\"\" width=\"600\" height=\"336\" \/><\/p>\n<p>\u5728\u5e7f\u6492\u7f51\u7684\u540c\u65f6\uff0c\u4e00\u5b9a\u8981\u6ce8\u610f\u903b\u8f91\u6e05\u6670\uff0c\u4e0d\u7136\u4f60\u5c31\u4f1a\u88ab\u6d77\u91cf\u5173\u952e\u8bcd\u7ed9\u57cb\u8d77\u6765\u3002\u6240\u4ee5\u9700\u8981\u4e00\u4e2a\u5168\u9762\u7684\u7cfb\u7edf\u53bb\u7ba1\u7406\u3001\u5206\u7ec4\u8fd9\u4e9b\u5173\u952e\u8bcd\uff0c\u8fd9\u6837\u53ef\u4ee5\u7531\u7c97\u5230\u7ec6\u627e\u5230\u4f60\u8bdd\u9898\u4e0b\u9762\u7684\u6838\u5fc3\u5173\u952e\u8bcd\u3002<\/p>\n<p>\u8bf4\u8d77\u6765\u6709\u70b9\u6666\u6da9\u96be\u61c2\uff0c\u4e0b\u9762\u4f1a\u7528\u5177\u4f53\u7684\u6848\u4f8b\u5e2e\u52a9\u4f60\u7406\u89e3\u3002\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"lists\"><\/a><b>\u5173\u952e\u8bcd<\/b><\/p>\n<p>\u4e3e\u4f8b\uff0c\u6211\u4eec\u6b63\u5728\u4e3a\u4e00\u5bb6\u63d0\u4f9bB2B SaaS\u670d\u52a1\u7684\u516c\u53f8\u8bbe\u8ba1SEO\u5185\u5bb9\u7b56\u7565\uff0c\u8fd9\u5bb6\u516c\u53f8\u7684\u4ea7\u54c1\u662f\u9500\u552e\u7ba1\u7406\u5de5\u5177\uff0c\u76ee\u6807\u4eba\u7fa4\u5df2\u7ecf\u660e\u786e\uff1a\u516c\u53f8C\u5f00\u5934\u7684\u7ba1\u7406\u5c42\uff0c\u9500\u552e\u603b\u76d1\uff0c\u9500\u552e\u7ecf\u7406\uff0c\u56e0\u4e3a\u8fd9\u7fa4\u4eba\u662f\u6709\u8d2d\u4e70\u8f6f\u4ef6\u7684\u51b3\u7b56\u6743\u7684\u3002<\/p>\n<p>\u6240\u4ee5\u6838\u5fc3\u5173\u952e\u8bcd\u5e94\u8be5\u5305\u62ec<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>Sales software<\/li>\n<li>Enterprise sales<\/li>\n<li>Sales management<\/li>\n<li>Sales strategy<\/li>\n<li>Sales effectiveness<\/li>\n<li>Sales performance<\/li>\n<li>Sales pitch(es)<\/li>\n<\/ol>\n<p>\u4e0b\u4e00\u6b65\u662f\u7528\u8fd9\u4e9b\u6838\u5fc3\u8bcd\u4f5c\u4e3a\u8bcd\u5e72\u6765\u62d3\u5c55\uff0c\u4f8b\u5982\u00a0\u201csales management.\u201d\u7528keyword planner\u53ef\u4ee5\u62d3\u51fa\u4e0b\u9762\u8fd9\u4e9b\u8bcd\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-881 td-animation-stack-type0-1\" src=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/seo-keyword-list.png\" sizes=\"auto, (max-width: 456px) 100vw, 456px\" srcset=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/seo-keyword-list.png 456w, http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/seo-keyword-list-272x300.png 272w, http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/seo-keyword-list-381x420.png 381w\" alt=\"\" width=\"456\" height=\"503\" \/><\/p>\n<p>\u8fd9\u4e9b\u8bcd\u53ef\u4ee5\u6253\u4e0a\u6807\u7b7e \u201csales management.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"kpis\"><\/a><b>\u6838\u5fc3\u6307\u6807<\/b><\/p>\n<p>\u641c\u7d22\u91cf\u4f1a\u662f\u6574\u4e2a\u9636\u6bb5\u90fd\u4f1a\u5173\u6ce8\u7684\u6838\u5fc3\u6307\u6807\uff0c\u5b83\u53ef\u4ee5\u544a\u8bc9\u6211\u4eec\u5173\u952e\u8bcd\u7684\u70ed\u5ea6\u548c\u7ade\u4e89\u6fc0\u70c8\u7a0b\u5ea6\u3002<\/p>\n<p>\u5982\u679c\u662f\u548c\u5df2\u7ecf\u6709SEO\u6d41\u91cf\u7684\u7f51\u7ad9\u5408\u4f5c\uff0c\u6211\u8fd8\u4f1a\u5173\u6ce8\u4ee5\u4e0b\u6307\u6807\uff1a<\/p>\n<p>1.\u5173\u952e\u8bcd\u6392\u540d<\/p>\n<p>2.\u83b7\u53d6\u6392\u540d\u7684URL<\/p>\n<p>\u6392\u540d\u76d1\u6d4b\u5de5\u5177\u6211\u63a8\u8350\u00a0<a href=\"https:\/\/authoritylabs.com\/\">Authority Labs<\/a>\u3002\u5173\u6ce8\u6392\u540d\u975e\u5e38\u91cd\u8981\uff0c\u56e0\u4e3a\u6392\u540d\u80fd\u4ee3\u8868\u7f51\u7ad9\u7684SEO\u4f18\u5316\u60c5\u51b5\uff1a<\/p>\n<p><strong>1.\u5173\u952e\u8bcd\u6392\u540d\u8f83\u597d\uff1a<\/strong> \u4f8b\u5982\u5df2\u7ecf\u9996\u9875\u9996\u4f4d\u7684\u5173\u952e\u8bcd\uff0c\u90a3\u8fd9\u7c7b\u8bcd\u5c31\u6ca1\u5fc5\u8981\u82b1\u5927\u529b\u6c14\u53bb\u5efa\u8bbe\u5185\u5bb9\uff0c\u56e0\u4e3a\u63d0\u5347\u7a7a\u95f4\u5f88\u5c0f<\/p>\n<p><strong>2.\u5173\u952e\u8bcd\u6709\u6392\u540d\uff0c\u4f46\u6392\u540d\u4e00\u822c<\/strong>\uff1a\u5982\u679c\u6392\u540d\u5728\u7b2c\u4e8c\u9875\u4ee5\u5185\uff0c\u53bb\u4f18\u5316\u76ee\u524d\u5df2\u6709\u6392\u540d\u7684\u9875\u9762\u662f\u4e2a\u4e0d\u9519\u7684\u65b9\u6cd5\uff0c\u5982\u679c\u5728\u7b2c\u4e09\u9875\u751a\u81f3\u66f4\u540e\u9762\uff0c\u4e0d\u5982\u91cd\u8d77\u7089\u7076\u6253\u9020\u65b0\u5185\u5bb9\u3002\u6392\u540d\u8f83\u5dee\u4e5f\u4ee3\u8868\u7740\u5185\u5bb9\u8d28\u91cf\u4e00\u822c\uff0c\u6216\u8005\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u6743\u91cd\u8f83\u4f4e\uff0c\u6216\u8005\u76f8\u6bd4\u7ade\u4e89\u5bf9\u624b\u6ca1\u6709\u8db3\u591f\u7684\u4f18\u52bf\u8d85\u8d8a\u4ed6\u4eec\u3002\u4e0d\u8fc7\u7b2c\u4e00\u6b65\u8fd8\u662f\u8981\u5ba1\u89c6\u76ee\u524d\u7684\u5185\u5bb9\uff0c\u6765\u51b3\u5b9a\u662f\u4fee\u6539\u8fd8\u662f\u63a8\u7ffb\u518d\u6765\u3002<\/p>\n<p><strong>3.\u5173\u952e\u8bcd\u6839\u672c\u6ca1\u6709\u6392\u540d<\/strong>\uff1a\u8fd9\u5c31\u662fSEO\u63d0\u5347\u7684\u7a7a\u95f4\u6240\u5728<\/p>\n<p>\u5173\u952e\u8bcd\u6392\u540d\u540c\u65f6\u4e5f\u662f\u8861\u91cfSEO\u5de5\u4f5c\u6548\u679c\u7684\u91cd\u8981\u6307\u6807\uff0c\u5f53\u7136SEO\u6d41\u91cf\u548c\u8f6c\u5316\u91cf\u4e5f\u80fd\u4ee3\u8868SEO\u7684\u6548\u679c\uff0c\u4e0d\u8fc7\u8fd9\u4e9b\u90fd\u662f\u5185\u5bb9\u53d1\u5e03\u4e4b\u540e\u624d\u80fd\u770b\u5230\u7684\u6570\u636e\u4e86\u3002\u5185\u5bb9\u53d1\u5e03\u524d\u65e0\u6cd5\u4f5c\u4e3abenchmark<\/p>\n<p>&nbsp;<\/p>\n<p>\u5173\u952e\u8bcd\u96be\u5ea6\u4e5f\u53ef\u4ee5\u5f53\u6210\u4e00\u4e2a\u6307\u6807\uff0c\u7ed9\u6bcf\u4e2a\u5173\u952e\u8bcd\u5206\u914d\u96be\u5ea6\u5206\u53bb\u6307\u5bfc\u4f18\u5316\u5de5\u4f5c<\/p>\n<table>\n<tbody>\n<tr>\n<td>\u8bf4\u5230\u5173\u952e\u8bcd\u96be\u5ea6\u8fd9\u56de\u4e8b\uff0c\u5c31\u5f97\u63d0\u4e00\u4e0b\u201c\u9ec4\u91d1\u5173\u952e\u8bcd\u201d\u8fd9\u4e2a\u6982\u5ff5\u4e86\u3002\u4e5f\u5c31\u662f\u6709\u4e00\u5b9a\u641c\u7d22\u9700\u6c42\uff0c\u540c\u65f6\u7ade\u4e89\u5e76\u4e0d\u6fc0\u70c8\u7684\u5173\u952e\u8bcd\u3002\u5982\u679c\u7f51\u7ad9\u6743\u91cd\u4e0d\u9519\u7684\u8bdd\uff0c\u8fd9\u7c7b\u8bcd\u5f80\u5f80\u505a\u4e0a\u53bb\u7684\u673a\u4f1a\u5f88\u5927\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u6700\u540e\uff0c\u8fd8\u6709\u522b\u7684\u5f88\u591a\u6307\u6807\uff08CPC\u3001\u8d8b\u52bf\u6570\u636e\uff09\u7b49\u7b49\uff0c\u4e0d\u8fc7\u6307\u6807\u8d8a\u591a\uff0c\u4f1a\u5f04\u5f97\u8d8a\u590d\u6742\uff0c\u5bf9\u4e8eSEO\u5185\u5bb9\u7b56\u7565\u6765\u8bf4\uff0c\u628a\u63e1\u6838\u5fc3\u6307\u6807\u8db3\u77e3\u3002\u5728\u8d77\u6b65\u9636\u6bb5\u6211\u4e3b\u8981\u770b\u4e24\u4e2a\u6307\u6807\uff1a\u641c\u7d22\u91cf\u548c\u6392\u540d<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-999 td-animation-stack-type0-1\" src=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/keep-seo-simple.jpg\" sizes=\"auto, (max-width: 577px) 100vw, 577px\" srcset=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/keep-seo-simple.jpg 577w, http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/keep-seo-simple-300x150.jpg 300w\" alt=\"\" width=\"577\" height=\"289\" \/><\/p>\n<p><a name=\"scrubbing\"><\/a><b>\u6784\u5efa\u5173\u952e\u8bcd\u5217\u8868<\/b><\/p>\n<p>\u7ee7\u7eed\u4e0a\u9762\u7684\u6848\u4f8b\uff0c\u5728\u7f51\u7f57\u4e86\u4e00\u5927\u6279\u5019\u8865\u5173\u952e\u8bcd\u540e\uff0c\u8fd8\u9700\u8981\u6309\u5982\u4e0b\u6807\u51c6\u8fdb\u884c\u4e8c\u6b21\u7b5b\u9009<\/p>\n<p>1.\u662f\u5426\u76f8\u5173\uff1a\u5982\u679c\u548c\u7f51\u7ad9\u3001\u4ea7\u54c1\u3001\u670d\u52a1\u3001\u884c\u4e1a\u6216\u8005\u53d7\u4f17\u6ca1\u6709\u76f8\u5173\u6027\uff0c\u4ece\u5217\u8868\u4e2d\u6e05\u9664<\/p>\n<p>2.\u8fc7\u4e8e\u5bbd\u6cdb\uff1a\u6839\u636e\u7ecf\u9a8c\uff0c\u5173\u952e\u8bcd\u8d8a\u5bbd\u6cdb\uff0c\u4e0d\u4f46\u7ade\u4e89\u6fc0\u70c8\uff0c\u800c\u4e14\u6d41\u91cf\u7684\u8d28\u91cf\u4e5f\u4e0d\u600e\u4e48\u6837<\/p>\n<p>3.\u7ade\u4e89\u592a\u5927\uff1a\u6839\u636e\u7f51\u7ad9\u6743\u91cd\u5236\u5b9a\u597d\u5408\u9002\u7684\u7ade\u4e89\u95e8\u69db\u975e\u5e38\u91cd\u8981<\/p>\n<p>\u4e0b\u9762\u8fd9\u5f20\u8868\u4e2d\u7ea2\u8272\u7684\u5173\u952e\u8bcd\u4f1a\u88ab\u5e72\u6389\uff0c\u539f\u56e0\u5728\u4e8e:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-883 td-animation-stack-type0-1\" src=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/scrubbing-keyword-lists.png\" sizes=\"auto, (max-width: 456px) 100vw, 456px\" srcset=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/scrubbing-keyword-lists.png 456w, http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/scrubbing-keyword-lists-258x300.png 258w, http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/scrubbing-keyword-lists-361x420.png 361w\" alt=\"\" width=\"456\" height=\"531\" \/><\/p>\n<p>1.\u6c42\u804c\u7c7b\u5173\u952e\u8bcd\uff1a\u8fd9\u7c7b\u7528\u6237\u5e76\u4e0d\u662f\u6211\u4eec\u7684\u76ee\u6807\u7fa4\u4f53\uff0c\u4e5f\u8bb8\u8fd9\u7fa4\u4eba\u627e\u5230\u5de5\u4f5c\u65e5\u540e\u4f1a\u664b\u5347\u6210\u6709\u51b3\u7b56\u6743\u7684\u9ad8\u7ba1\uff0c\u4f46\u53ef\u80fd\u6027\u592a\u4f4e\uff0c\u800c\u4e14\u65f6\u95f4\u4e5f\u592a\u957f\u4e86\u3002\u53ef\u4ee5\u96c6\u4e2d\u7cbe\u529b\u505a\u66f4\u4f18\u8d28\u7684\u8bcd<\/p>\n<p>2.\u85aa\u8d44\u7c7b\u5173\u952e\u8bcd\uff1a\u539f\u56e0\u540c\u4e0a<\/p>\n<p>3.\u54c1\u724c\u7c7b\u5173\u952e\u8bcd\uff1a\u8fd9\u7c7b\u8bcd\u5df2\u7ecf\u5305\u542b\u4e86\u54c1\u724c\u6216\u8005\u673a\u6784\u7684\u540d\u79f0\uff0c\u4e0e\u6211\u4eec\u81ea\u5df1\u7684\u54c1\u724c\u76f8\u5173\u6027\u5c31\u76f8\u5f53\u5dee\u4e86\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-884 td-animation-stack-type0-1\" src=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/final-list-of-seo-keywords.png\" sizes=\"auto, (max-width: 456px) 100vw, 456px\" srcset=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/final-list-of-seo-keywords.png 456w, http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/final-list-of-seo-keywords-300x238.png 300w\" alt=\"\" width=\"456\" height=\"361\" \/><\/p>\n<p>\u91cc\u9762\u4f1a\u6709\u4e00\u4e9b\u57f9\u8bad\u8bfe\u7a0b\u7c7b\u7684\u8bcd\uff0c\u4e5f\u8bb8\u4f60\u4f1a\u95ee\u4e3a\u4ec0\u4e48\u8981\u4fdd\u7559\u8fd9\u7c7b\u8bcd\uff1f\u6211\u7684\u60f3\u6cd5\u662f\uff0c\u641c\u7d22\u8fd9\u4e9b\u8bcd\u7684\u4eba\u4e00\u822c\u662f\u5df2\u7ecf\u4ece\u4e8b\u97a5\u884c\u4e1a\uff0c\u60f3\u63d0\u5347\u81ea\u5df1\u804c\u4e1a\u7d20\u517b\u548c\u80fd\u529b\u7684\u4eba\uff0c\u4ed6\u4eec\u9700\u8981\u8f6f\u4ef6\u7684\u51e0\u7387\u76f8\u6bd4\u6c42\u804c\u8005\u66f4\u9ad8\u3002<\/p>\n<p>\u5f53\u7136\u8fd9\u53ea\u662f\u6211\u7684\u60f3\u6cd5\uff0c\u56e0\u6b64\u4f18\u5148\u7ea7\u5206\u914d\u975e\u5e38\u91cd\u8981\uff0c\u4e0b\u6587\u9a6c\u4e0a\u4f1a\u63d0\u5230\u8fd9\u4e00\u70b9\u3002\u53ef\u4ee5\u770b\u5230\uff0c\u201csales management strategies,\u201d \u8fd9\u6837\u7684\u8bcd\uff0c\u641c\u7d22\u91cf\u8fd8\u662f\u6bd4\u57f9\u8bad\u7c7b\u7684\u8bcd\u9ad8\uff0c\u6240\u4ee5\u4e5f\u610f\u5473\u7740\u57f9\u8bad\u7c7b\u7684\u8bcd\u4e0d\u4f1a\u662f\u6211\u4eec\u7684\u6838\u5fc3\u548c\u91cd\u70b9\u3002<\/p>\n<p>\u201cWhat is sales management?\u201d\u9009\u62e9\u8fd9\u4e2a\u8bcd\uff0c\u4e5f\u662f\u4e00\u6837\u7684\u9053\u7406\uff0c\u8fd9\u4e2a\u8bcd\u7684\u76f8\u5173\u6027\u5176\u5b9e\u6ca1\u90a3\u4e48\u5f3a\uff0c\u4f46\u662f\u6709\u610f\u601d\u7684\u662f\uff0c\u5f88\u591a\u4ece\u4e1a\u8005\u4f1a\u641c\u7d22\u8fd9\u4e2a\u8bcd\u6765\u786e\u8ba4\u4ed6\u4eec\u5728\u516c\u53f8\u91cc\u7684\u89d2\u8272\u548c\u5b9a\u4f4d\u3002<\/p>\n<p>&nbsp;<\/p>\n<h1><a name=\"step3\"><\/a>\u7b2c\u4e09\u6b65: \u4ece\u5173\u952e\u8bcd\u5230\u5185\u5bb9<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1005 td-animation-stack-type0-1\" src=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/sales-funnel-for-seo.jpg\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" srcset=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/sales-funnel-for-seo.jpg 300w, http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/sales-funnel-for-seo-226x300.jpg 226w\" alt=\"\" width=\"300\" height=\"399\" \/>\u8bcd\u8868\u6574\u7406\u597d\u4e4b\u540e\uff0c\u4e0b\u4e00\u6b65\u5c31\u662f\u521b\u4f5c\u5185\u5bb9\uff0c\u5185\u5bb9\u7684\u7c7b\u578b\u76f8\u5f53\u591a\uff0c\u5bf9\u4e0d\u540c\u9636\u6bb5\u7684\u9700\u6c42\u6765\u8bf4\uff0c\u53ef\u4ee5\u5145\u5206\u5229\u7528\u4e0d\u540c\u7c7b\u578b\u7684\u5185\u5bb9\u6765\u4f18\u5316\uff1a<\/p>\n<p><b>\u6f0f\u6597\u9876\u5c42: \u6559\u80b2\u7528\u6237\u7684\u5185\u5bb9<\/b><\/p>\n<ul>\n<li>\u6559\u7a0b\u8d34<\/li>\n<li><a href=\"http:\/\/www.digitalexaminer.com\/glossary-pages-missing-ingredient-content-marketing-mix\/\">Glossary-style pages<\/a><\/li>\n<li>Infographics<\/li>\n<li>Resource lists<\/li>\n<li><a href=\"http:\/\/www.digitalexaminer.com\/beginners-guide-expert-roundup-posts-group-interviews\/\">Round ups\/group interviews<\/a><\/li>\n<\/ul>\n<p><b>\u6f0f\u6597\u4e2d\u5c42: \u63d0\u4f9b\u89e3\u51b3\u65b9\u6848\u7684\u5185\u5bb9\uff0c\u628a\u8bbf\u5ba2\u8f6c\u5316\u4e3a\u6f5c\u5728\u6d88\u8d39\u8005<\/b><\/p>\n<ul>\n<li>\u7740\u9646\u9875<\/li>\n<li>\u8d2d\u4e70\u6307\u5357<\/li>\n<li>\u767d\u76ae\u4e66<\/li>\n<li>\u4ea7\u54c1demo<\/li>\n<li>\u6848\u4f8b\u5206\u4eab<\/li>\n<\/ul>\n<p><b>\u6f0f\u6597\u5e95\u5c42<\/b>:\u00a0\u8ba9\u7528\u6237\u53d1\u751f\u8f6c\u5316<\/p>\n<ul>\n<li>\u514d\u8d39\u8bd5\u7528<\/li>\n<li>\u514d\u8d39\u54a8\u8be2<\/li>\n<li>\u8d2d\u7269\u8f66<\/li>\n<li>\u80cc\u4e66<\/li>\n<li>\u4f18\u60e0\u4fc3\u9500\u7279\u4ef7<\/li>\n<\/ul>\n<p>\u5728\u6f0f\u6597\u524d\u4e24\u5c42\uff0cSEO\u5185\u5bb9\u7684\u6548\u7387\u4f1a\u66f4\u9ad8\uff0c\u56e0\u4e3a\u4e92\u8054\u7f51\u4e0a80%\u7684\u641c\u7d22\u9700\u6c42\u5c5e\u4e8e\u8baf\u606f\u7c7b\u7684\u9700\u6c42\uff08\u00a0<a href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S030645730700163X\">80% of search queries are informational<\/a>\uff09 ,\u6240\u4ee5\u4e3a\u8fd9\u4e24\u5c42\u51c6\u5907\u7684\u5185\u5bb9\u7c7b\u578b\u4e5f\u4f1a\u5728Google\u4e0a\u83b7\u5f97\u6700\u591a\u7684\u5c55\u793a\uff0c\u4e5f\u662f\u63d0\u9ad8\u66dd\u5149\u548c\u7f51\u7ad9\u6d41\u91cf\u7684\u6700\u4f73\u624b\u6bb5\u3002<\/p>\n<p>\u6240\u4ee5\u95ee\u9898\u6765\u4e86\uff0c\u5982\u4f55\u786e\u5b9a\u5173\u952e\u8bcd\u9002\u5408\u7528\u54ea\u79cd\u7c7b\u578b\u7684\u5185\u5bb9\u6765\u5339\u914d\u5462\uff1f<\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"intent\"><\/a><b>\u6f5c\u5728\u9700\u6c42\u51b3\u5b9a\u5185\u5bb9\u7c7b\u578b<\/b><\/p>\n<p>\u5bf9\u4e0a\u9762\u7684\u5173\u952e\u8bcd\u5217\u8868\u5206\u6790\u540e,\u57fa\u672c\u53ef\u4ee5\u5f52\u4e3a\u4e24\u7c7b\uff1a\u4e1a\u52a1\u7c7b\u548c\u4fe1\u606f\u7c7b<\/p>\n<p>\u4e1a\u52a1\u7c7b\/\u4ea4\u6613\u7c7b\u5173\u952e\u8bcd\uff1a\u8fd9\u7c7b\u8bcd\u987e\u540d\u601d\u4e49\uff0c\u5e26\u6765\u8f6c\u5316\u7684\u53ef\u80fd\u6027\u66f4\u9ad8\uff0c\u641c\u7d22\u8fd9\u4e9b\u8bcd\u7684\u7528\u6237\u7684\u786e\u662f\u6709\u4ea7\u54c1\u6216\u8005\u89e3\u51b3\u65b9\u6848\u7684\u9700\u6c42\uff0c\u5728\u8d2d\u4e70\u6d41\u7a0b\u91cc\u9762\u66f4\u63a5\u8fd1\u6210\u4ea4\u8fd9\u4e00\u6b65\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1009 td-animation-stack-type0-1\" src=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/buying-cycle-and-seo.jpg\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" srcset=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/buying-cycle-and-seo.jpg 600w, http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/buying-cycle-and-seo-300x210.jpg 300w, http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/buying-cycle-and-seo-100x70.jpg 100w\" alt=\"\" width=\"600\" height=\"420\" \/><\/p>\n<p>\u8fd9\u7c7b\u8bcd\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>sales management software<\/li>\n<li>sales management tools<\/li>\n<\/ul>\n<p><b>\u4fe1\u606f\u7c7b\u5173\u952e\u8bcd :<\/b>\u00a0\u8fd9\u7c7b\u8bcd\u80cc\u540e\u7684\u9700\u6c42\u662f\u627e\u5230\u67d0\u4e2a\u8bdd\u9898\u76f8\u5173\u7684\u8baf\u606f\uff0c\u5bfb\u6c42\u95ee\u9898\u7684\u7b54\u6848\uff0c\u6216\u8005\u83b7\u53d6\u5b8c\u6210\u4efb\u52a1\u7684\u5efa\u8bae\u3002\u7528\u6237\u5728\u8fd9\u4e2a\u9636\u6bb5\u6216\u8bb8\u6ca1\u6709\u8d2d\u4e70\u4ea7\u54c1\u7684\u9700\u6c42\uff0c\u4f46\u662f\u6211\u4eec\u7684\u4ea7\u54c1\u5176\u5b9e\u662f\u5bf9\u4ed6\u95ee\u9898\u7684\u6f5c\u5728\u89e3\u51b3\u65b9\u6848\u4e4b\u4e00\uff0c \u5f53\u7136\u4e5f\u975e\u5e38\u5e0c\u671b\u641c\u7d22\u201c\u6539\u5584\u9500\u552e\u6d41\u7a0b\u7684\u7b56\u7565\u201d\u3001\u201c\u7ba1\u7406\u9500\u552e\u5de5\u5177\u7684\u65b9\u6cd5\u201d\u8fd9\u7c7b\u8bcd\u7684\u7528\u6237\u80fd\u6d4f\u89c8\u6211\u4eec\u7684\u7f51\u7ad9 \u3002<\/p>\n<p>\u8fd9\u7c7b\u8bcd\u6709\uff1a<\/p>\n<ul>\n<li>sales performance management<\/li>\n<li>sales lead management<\/li>\n<li>sales pipeline management<\/li>\n<li>sales management system<\/li>\n<li>sales management process<\/li>\n<li>sales funnel management<\/li>\n<li>sales team management<\/li>\n<li>sales management strategies<\/li>\n<li>sales management<\/li>\n<li>sales management training<\/li>\n<li>what is sales management<\/li>\n<li>sales management courses<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a name=\"mapping\"><\/a><b>\u5173\u952e\u8bcd\u6620\u5c04\u5230\u8bdd\u9898\u00a0<\/b><\/p>\n<p>\u5f88\u591a\u60c5\u51b5\u4e0b\uff0c\u540c\u4e00\u4e2a\u5173\u952e\u8bcd\u9002\u5408\u591a\u79cd\u5185\u5bb9\u7c7b\u578b\uff0c\u4f8b\u5982\u201c\u9500\u552e\u7ba1\u7406\u7b56\u7565\u201d\u65e2\u53ef\u4ee5\u7528How-To\u5f0f\u7684\u6559\u7a0b\u4f53\uff0c\u4e5f\u80fd\u7528\u77e5\u8bc6\u56fe\u8c31\u3001\u4e13\u5bb6\u6307\u5357\u3001\u884c\u4e1a\u4eba\u58eb\u91c7\u8bbf\u7b49\u7b49\u3002\u4e0d\u8fc7\u6211\u4eec\u522b\u5fd8\u4e86\uff0c\u6838\u5fc3\u76ee\u6807\u662f\u63d0\u9ad8\u641c\u7d22\u5f15\u64ce\u6392\u540d\uff0c\u5f15\u5165 SEO\u6d41\u91cf\uff0c\u56e0\u6b64\u53ea\u6709\u80fd\u5e2e\u52a9\u8fbe\u6210\u8fd9\u4e2a\u76ee\u6807\u7684\u5185\u5bb9\u7c7b\u578b\u624d\u662f\u6700\u5408\u9002\u7684\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u5982\u4e0b\u4e24\u4e2a\u56e0\u7d20\u53ef\u7528\u6765\u53c2\u8003\uff1a<\/p>\n<p>1.\u641c\u7d22\u7ed3\u679c\uff1a\u770b\u770b\u76ee\u524d\u6392\u540d\u597d\u7684\u662f\u4ec0\u4e48\u5185\u5bb9<\/p>\n<p>2.\u7528\u6237\u9700\u6c42\uff1a\u5173\u952e\u8bcd\u80cc\u540e\u9690\u85cf\u7684\u7528\u6237\u771f\u5b9e\u9700\u6c42\uff08\u6216\u8005\u662fGoogle\u8ba4\u4e3a\u7684\u7528\u6237\u771f\u5b9e\u9700\u6c42\uff09<\/p>\n<p>\u4e0b\u56fe\u5c31\u662f\u6211\u62df\u51fa\u7684\u9488\u5bf9\u4e0d\u540c\u5173\u952e\u8bcd\u201c\u9500\u552e\u7ba1\u7406\u201d \u201c\u9500\u552e\u6295\u6807\u201d\u786e\u5b9a\u7684\u5185\u5bb9\u7c7b\u578b\u548c\u8bdd\u9898\u6982\u8981\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-889 td-animation-stack-type0-1\" src=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/seo-content-topic-ideas.jpg\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" srcset=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/seo-content-topic-ideas.jpg 690w, http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/seo-content-topic-ideas-300x213.jpg 300w, http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/seo-content-topic-ideas-100x70.jpg 100w, http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/seo-content-topic-ideas-591x420.jpg 591w\" alt=\"\" width=\"690\" height=\"490\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u4e0b\u9762\u54b1\u4eec\u6765\u5b9e\u64cd\u4e00\u4e0b\uff0c\u770b\u770b\u600e\u4e48\u786e\u5b9a\u5982\u4e0a\u5185\u5bb9\u7684<\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"how\"><\/a><b>\u5982\u4f55\u5224\u65ad\u7528\u6237\u610f\u56fe<\/b><\/p>\n<p>\u57fa\u672c\u539f\u5219\u662f\uff1a<\/p>\n<table>\n<tbody>\n<tr>\n<td>\u4fe1\u606f\u7c7b\u5173\u952e\u8bcd\u5339\u914d\u4fe1\u606f\u7c7b\u8bdd\u9898\uff0c\u4ea4\u6613\u7c7b\u5173\u952e\u8bcd\u5339\u914d\u4ea4\u6613\u7c7b\u8bdd\u9898<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5224\u65ad\u7528\u6237\u610f\u56fe\u7684\u65f6\u5019\uff0c\u641c\u7d22\u7ed3\u679c\u662f\u4e2a\u5f88\u597d\u7684\u5de5\u5177\u3002\u5728Google\u91cc\u641c\u7d22\u5bf9\u5e94\u5173\u952e\u8bcd\uff0c\u770b\u770b\u76ee\u524d\u641c\u7d22\u7ed3\u679c\u91cc\u9762\u7684\u5185\u5bb9\uff0c\u6709\u52a9\u4e8e\u4f60\u7406\u89e3Google\u662f\u5982\u4f55\u5224\u65ad\u7528\u6237\u610f\u56fe\u7684\uff0c\u80fd\u5927\u5927\u51cf\u5c11\u5de5\u4f5c\u91cf<\/p>\n<p>\u4e3e\u4f8b\u8bf4\u660e\uff1a\u4e0b\u56fe\u662f\u641c\u7d22\u9500\u552e\u7ba1\u7406\u7684\u7ed3\u679c\uff0c\u7ed3\u679c\u4e2d\u5927\u90e8\u5206\u662f\u4fe1\u606f\u7c7b\u7684\u9875\u9762 \uff0c\u6392\u9996\u4f4d\u7684\u662fsales management\u7684\u5b9a\u4e49<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-879 td-animation-stack-type0-1\" src=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/SERP-intent.png\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" srcset=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/SERP-intent.png 690w, http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/SERP-intent-237x300.png 237w, http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/SERP-intent-331x420.png 331w\" alt=\"\" width=\"690\" height=\"875\" \/><\/p>\n<p>\u76f8\u5173\u95ee\u9898\u4e5f\u662f\u4fe1\u606f\u7c7b\u7684\u95ee\u9898\uff0c\u6240\u4ee5\u5f88\u660e\u663eGoogle\u8ba4\u4e3a\u641c\u7d22\u8fd9\u4e2a\u8bcd\u7684\u7528\u6237\u53ea\u662f\u60f3\u4e86\u89e3\u57fa\u672c\u4fe1\u606f\uff0c\u8fd8\u6ca1\u6709\u5230\u9700\u8981\u9500\u552e\u5de5\u5177\uff0c\u6216\u8005\u66f4\u4e13\u4e1a\u89e3\u51b3\u65b9\u6848\u7684\u7a0b\u5ea6\u3002<\/p>\n<p>\u6240\u4ee5\u5982\u679c\u4f60\u60f3\u83b7\u53d6\u8fd9\u4e2a\u8bcd\u6392\u540d\u7684\u8bdd\uff0c\u53ef\u80fd\u6bd4\u8f83\u57fa\u7840\u7684\uff0c\u89e3\u91ca\u7c7b\u578b\u7684\u6587\u7ae0\u4f1a\u66f4\u6709\u7ade\u4e89\u529b\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"multi\"><\/a><b>\u4e00\u7bc7\u5185\u5bb9\u6620\u5c04\u591a\u4e2a\u5173\u952e\u8bcd\u00a0<\/b><\/p>\n<p>\u5f53\u7136\u53ef\u4ee5\u505a\u5230\uff0c\u4f46\u662f\u8fd9\u79cd\u60c5\u51b5\u6bd4\u8f83\u5c11\uff0c\u800c\u4e14\u5bf9\u5173\u952e\u8bcd\u4e4b\u95f4\u7684\u76f8\u5173\u6027\u8981\u6c42\u6bd4\u8f83\u9ad8\uff0c\u5982\u679c\u5173\u952e\u8bcd\u4e4b\u95f4\u8054\u7cfb\u6ca1\u90a3\u4e48\u7d27\u5bc6\u7684\u8bdd\uff0c\u6709\u53ef\u80fd\u5173\u952e\u8bcd\u6ca1\u4e00\u4e2a\u6709\u597d\u7684\u6392\u540d\u3002\u5c31\u5982\u8001\u8bdd\u6240\u8bf4\uff1a\u201c\u6742\u800c\u4e0d\u7cbe\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1015 td-animation-stack-type0-1\" src=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/jack-of-all-trades-seo.jpg\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" srcset=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/jack-of-all-trades-seo.jpg 600w, http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/jack-of-all-trades-seo-300x233.jpg 300w, http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/jack-of-all-trades-seo-541x420.jpg 541w\" alt=\"\" width=\"600\" height=\"466\" \/><\/p>\n<p>\u4f8b\u5982 \u201csales management software\u201d \u3001 \u201csales management training\u201d\u00a0 \u8fd9\u4e24\u4e2a \u8bcd\u53d7\u4f17\u6216\u8bb8\u7c7b\u4f3c\uff0c\u4f46\u662f\u641c\u7d22\u9700\u6c42\u548c\u7528\u6237\u76ee\u6807\u622a\u7136\u4e0d\u540c\u3002\u56e0\u6b64\u5206\u522b\u5199\u6587\u7ae0\u6ee1\u8db3\u7528\u6237\u9700\u6c42\u662f\u66f4\u597d\u7684\u505a\u6cd5\u3002<\/p>\n<p>\u4e0d\u8fc7\u4f60\u53ef\u4ee5\u505a\u7684\u662f\u8fd9\u4e9b\uff1a\u5728\u201csales management training\u201d\u8fd9\u4e2a\u4e3b\u5173\u952e\u8bcd\u4e0b\uff0c\u62d3\u5c55\u4e00\u7cfb\u5217\u9ad8\u5ea6\u76f8\u5173\u7684\u5173\u952e\u8bcd\uff1a<\/p>\n<ul>\n<li>Sales management training program<\/li>\n<li>Sales management training courses<\/li>\n<li>Sales management training seminars<\/li>\n<\/ul>\n<p>\u8fd9\u4e9b\u8bcd\u5b8c\u5168\u53ef\u4ee5\u5728\u540c\u4e00\u7bc7\u5185\u5bb9\u4e2d\u83b7\u5f97\u4f53\u73b0\uff0c\uff0c\u800c\u4e14\u4e3a\u8fd9\u4e9b\u8bcd\u5355\u72ec\u521b\u5efa\u4e0d\u540c\u7684\u6587\u7ae0\u610f\u4e49\u4e5f\u4e0d\u662f\u5f88\u5927\uff0c\u6709\u70b9\u6d6a\u8d39\u65f6\u95f4\u548c\u7cbe\u529b\u7684\u610f\u601d\u3002<\/p>\n<p>\u603b\u7ed3\u4e00\u4e0b\uff1a<\/p>\n<table>\n<tbody>\n<tr>\n<td>\u4e00\u4e2a\u6838\u5fc3\u8bcd\u6216\u8005\u4e24\u5230\u4e09\u4e2a\u7d27\u5bc6\u76f8\u5173\u7684\u5173\u952e\u8bcd\u53ef\u4ee5\u5728\u4e00\u7bc7\u5185\u5bb9\u4e2d\u4f53\u73b0\uff0c\u9664\u6b64\u4ee5\u5916\u7684\u505a\u6cd5\u90fd\u4f1a\u524a\u5f31\u5185\u5bb9\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u7ade\u4e89\u529b\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a name=\"ideation\"><\/a><b>\u8bdd\u9898\u6784\u601d\u6280\u5de7\u548c\u5de5\u5177<\/b><\/p>\n<p>\u5f53\u6765\u5230\u8bdd\u9898\u6784\u601d\u8fd9\u4e00\u6b65\u7684\u65f6\u5019\uff0c\u521b\u610f\u5f88\u91cd\u8981\u3002\u5f53\u7136\u4f7f\u7528\u5de5\u5177\u4e5f\u80fd\u5927\u5927\u63d0\u9ad8\u6548\u7387<\/p>\n<p><strong>\u7ade\u4e89\u5bf9\u624b\u7684 \u7f51\u7ad9:<\/strong><\/p>\n<ol>\n<li><b>\u627e\u5bfb\u7075\u611f<\/b> \u2013 \u770b\u770b\u522b\u4eba\u662f\u600e\u4e48\u53d1\u6325\u521b\u610f\u7684\u3002<\/li>\n<li><b>\u501f\u9274\u6210\u529f<\/b>\u00a0\u2013 \u590d\u5236\u5df2\u7ecf\u83b7\u5f97\u6210\u529f\u7684\u8bdd\u9898\u4e5f\u662f\u4e00\u79cd\u53d6\u5de7\u7684\u7b56\u7565<\/li>\n<\/ol>\n<p>\u5de5\u5177\u63a8\u8350\u6709\u8fd9\u4e9b<\/p>\n<p><b>SEO Content Idea Tools:<\/b><\/p>\n<ul>\n<li><strong><a href=\"http:\/\/buzzsumo.com\/\">BuzzSumo<\/a><\/strong>\u00a0\u2013 This is a great tool to not only get topic ideas but to also look at which content assets are working well for your competitors.\n<ul>\n<li>For tactics, read:\u00a0<a href=\"https:\/\/moz.com\/blog\/generate-content-ideas-using-buzzsumo-and-apis\">How to Generate Content Ideas with Buzzsumo<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong><a href=\"http:\/\/answerthepublic.com\/\">Answer the Public<\/a>\u00a0<\/strong>\u2013 One of the most powerful tools to discover which questions people are actively searching.\n<ul>\n<li>For tactics, read:\u00a0<a href=\"https:\/\/www.bespoke-digital.co.uk\/seo-tools\/answer-the-public\/\">How to Create Better Content with Answer the Public<\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong><a href=\"https:\/\/app.bloomberry.com\/\">BloomBerry<\/a>\u00a0<\/strong>\u2013 Helps you unearth the most asked questions by your target audience, sourcing a range of different platforms.\n<ul>\n<li>For tactics, read:\u00a0<a href=\"http:\/\/buzzsumo.com\/blog\/how-to-generate-content-ideas-with-these-3-awesome-tools\/\">How to Generate Content Ideas with These 3 Awesome Tools<\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong><a href=\"https:\/\/www.webpagefx.com\/seo-tools\/faqfox\/\">FAQ Fox<\/a>\u00a0<\/strong>\u2013 Quickly scrape Reddit, Quora, Yahoo! Answers for questions based on your target keyword.\n<ul>\n<li>For tactics, read:\u00a0<a href=\"https:\/\/www.localsearchforum.com\/local-content\/36595-faqfox-local-content-generation-idea-stimulating-tool.html\">FAQFox Content Generation Idea Stimulating Tool<\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong><a href=\"http:\/\/tools.seochat.com\/tools\/suggest-tool\/#sthash.IaztIs6p.dpbs\">Autosuggest Keyword Tool<\/a>\u00a0<\/strong>\u2013 get autosuggest results at once from Google, YouTube, Amazon and Bing.\n<ul>\n<li>For tactics, read:\u00a0<a href=\"http:\/\/white.net\/tools-suggest-way-better-content-marketing-ideas\/\">\u2018Suggest\u2019 Your Way to Better Content Ideas<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>\u66f4\u591a\u5185\u5bb9\u8bdd\u9898\u6765\u6e90:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1018 td-animation-stack-type0-1\" src=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/seo-content-ideation.jpg\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" srcset=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/seo-content-ideation.jpg 600w, http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/seo-content-ideation-300x199.jpg 300w\" alt=\"\" width=\"600\" height=\"397\" \/><\/p>\n<ul>\n<li><b>Site\u547d\u4ee4:<\/b>\u00a0\u6316\u6398\u4e0d\u540c\u7f51\u7ad9\u91cc\u9762\u7684\u8bdd\u9898\uff0c\u4f8b\u5982\u00a0<a href=\"https:\/\/www.google.com\/search?q=site%3Aquora.com+%E2%80%9Csales+management+strategies%E2%80%9D&amp;rlz=1C1CHBF_enUS690US690&amp;oq=site%3Aquora.com+%E2%80%9Csales+management+strategies%E2%80%9D&amp;aqs=chrome..69i57j69i58.631j0j7&amp;sourceid=chrome&amp;ie=UTF-8#safe=off&amp;q=site:quora.com+%E2%80%9Csales+pitches%E2%80%9D\">site:quora.com \u201csales pitches\u201d<\/a><\/li>\n<li><b>\u70ed\u95e8\u8bdd\u9898:<\/b>\u00a0\u770b\u770b\u76ee\u524d\u70ed\u95e8\u7684\u7f51\u7ad9\u90fd\u5728\u5199\u4ec0\u4e48\u5185\u5bb9\u53ef\u4ee5\u7528\u00a0<a href=\"https:\/\/ahrefs.com\/content-explorer\">Ahrefs Content Explorer<\/a>\u00a0\u67e5\u770b<\/li>\n<li><b>\u884c\u4e1a\u4f1a\u8bae:<\/b>\u00a0\u57fa\u672c\u884c\u4e1a\u5185\u7684\u91cd\u8981\u4f1a\u8bae\u4f1a\u5206\u4eab\u6570\u636e\u3001\u8d8b\u52bf\u548c\u7528\u6237\u6d1e\u5bdf\u8fd9\u7c7b\u4e1c\u897f<\/li>\n<li><b>\u8bfe\u7a0b:<\/b>\u00a0<a href=\"https:\/\/www.udemy.com\/\">Udemy<\/a>\u53ef\u4ee5\u7528\u6765\u6316\u6398\u7528\u6237\u60f3\u770b\u4e9b\u4ec0\u4e48\u5185\u5bb9<\/li>\n<\/ul>\n<p><b>\u5185\u5bb9\u8bdd\u9898\u5e72\u8d27\u7c7b\u6587\u7ae0<\/b><\/p>\n<p>\u4e0b\u9762\u8fd9\u4e9b\u7ecf\u9a8c\u4e4b\u8c08\u6216\u8bb8\u80fd\u7ed9\u4f60\u66f4\u591a\u542f\u53d1\uff0c\u65e0\u8bba\u662f\u7b56\u7565\u8fd8\u662f\u5b9e\u65bd\u6b65\u9aa4\u90fd\u6709\u6d89\u53ca\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/www.shivarweb.com\/4275\/finding-content-ideas-for-seo\/\">Finding Content Ideas for SEO<\/a><\/li>\n<li><a href=\"https:\/\/kimgarst.com\/how-to-come-up-with-50-content-ideas-in-30-minutes-or-less\">How to Come Up with 50 Content Ideas in 30 Minutes or Less<\/a><\/li>\n<li><a href=\"https:\/\/moz.com\/beginners-guide-to-content-marketing\/content-ideation\">Beginners Guide to Content Marketing Ideation<\/a><\/li>\n<\/ul>\n<p><a name=\"prioritizing\"><\/a><b>\u5236\u5b9aSEO\u5185\u5bb9\u4f18\u5148\u7ea7<\/b><\/p>\n<p>\u53ef\u4ee5\u4ece\u8fd9\u51e0\u4e2a\u7ef4\u5ea6\u786e\u5b9a\u4f18\u5148\u7ea7<\/p>\n<p>1.\u7528\u6237\u5174\u8da3<\/p>\n<p>2.\u641c\u7d22\u9700\u6c42<\/p>\n<p>3.\u7ade\u4e89\u6fc0\u70c8\u5ea6\uff1a\u4f8b\u5982Ahref\u662fKD \u5f97\u5206\u5c31\u662f\u4e00\u4e2a\u4e0d\u9519\u7684\u8861\u91cf\u6807\u51c6<\/p>\n<p>4.\u6700\u7ec8\u76ee\u6807\uff1a\u4e3e\u4f8b\u8bf4\u660e\u5982\u679c\u83b7\u53d6\u5916\u94fe\u662f\u6838\u5fc3\u76ee\u6807\uff0c\u90a3\u4e48\u8d44\u6e90\u5206\u4eab\u7c7b\u7684\u6587\u7ae0\u4f1a\u662f\u4e2a\u4e0d\u9519\u7684\u65b9\u5411\uff0c\u5982\u679c\u83b7\u53d6\u5546\u673a\u662f\u6700\u7ec8\u76ee\u6807\uff0c\u90a3\u5e94\u8be5\u5728\u5173\u6ce8\u6f0f\u6597\u6700\u5e95\u5c42\u7684\u5185\u5bb9<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-891 td-animation-stack-type0-1\" src=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/seo-keyword-difficulty.png\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" srcset=\"http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/seo-keyword-difficulty.png 618w, http:\/\/www.digitalexaminer.com\/wp-content\/uploads\/2017\/09\/seo-keyword-difficulty-300x178.png 300w\" alt=\"\" width=\"618\" height=\"366\" \/><\/p>\n<p><strong>\u7ed3\u8bed\uff1a<\/strong><\/p>\n<p>\u9996\u5148\u5f97\u6709SEO\u5185\u5bb9\u7b56\u7565\u7684\u89c4\u5212\uff0c\u7136\u540e\u627e\u5230\u5185\u5bb9\u8bdd\u9898\u7684\u5173\u952e\u70b9\uff0c\u4e0d\u4ec5\u53ef\u4ee5\u4e30\u5bcc\u7f51\u7ad9\u7684\u4f18\u8d28\u5185\u5bb9\uff0c\u4e5f\u80fd\u83b7\u53d6\u66f4\u591a\u4f18\u8d28\u6d41\u91cf\uff0c\u56e0\u4e3a\u4f60\u80fd\u6ee1\u8db3\u7528\u6237\u7684\u9700\u6c42\uff0c\u89e3\u51b3\u4ed6\u4eec\u7684\u95ee\u9898\uff0c\u6700\u7ec8\u4e5f\u80fd\u8fbe\u6210\u81ea\u5df1\u7684\u76ee\u6807\uff0c\u53ef\u8c13\u53cc\u8d62<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u539f\u6587\u5730\u5740\uff1ahttp:\/\/www.digitalexaminer.com\/seo-content-strategy\/ \u8fdb\u5165\u52302017\u5e74\uff0c\u60f3\u5728Google\u4e0a\u83b7\u5f97\u6301\u7eed\u7684\u81ea\u7136\u6d41\u91cf\uff0c\u6700\u6709\u6548\u7684\u65b9\u6cd5\u83ab\u8fc7\u4e8e\u521b\u5efaSEO\u5185\u5bb9\uff1a\u8fd9\u91cc\u6240\u8bf4\u7684SEO\u5185\u5bb9\u662f\u6307\u80fd\u83b7\u53d6\u6392\u540d\u548c\u6d41\u91cf\u7684\u5185\u5bb9\u3002 SEO\u5185\u5bb9\u4e4b\u6240\u4ee5\u80fd\u63d0\u5347\u81ea\u7136\u6d41\u91cf\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u5185\u5bb9\u90fd\u662f\u4ece\u5173\u952e\u8bcd\u884d\u751f\u51fa\u6765\uff0c\u80cc\u540e\u90fd\u662f\u76ee\u6807\u7528\u6237\u5b9e\u6253\u5b9e\u7684\u9700\u6c42\uff0cSEO\u5185\u5bb9\u6db5\u76d6\u7684\u8bdd\u9898\u4e5f\u662f\u548c\u4f60\u63d0\u4f9b\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u606f\u606f\u76f8\u5173\u3002 SEO\u5185\u5bb9\u7b56\u7565\u7684\u6838\u5fc3\u70b9\u5728\u4e8e\u5207\u4e2d\u5408\u9002\u7684\u5185\u5bb9\u8bdd\u9898\uff0c\u8fd9\u4e9b\u8bdd\u9898\u9700\u8981\u6db5\u76d6\u76f8\u5173\u6027\u9ad8\uff0c\u6f5c\u5728\u610f\u613f\u5f3a\u7684\u5173\u952e\u8bcd\u3002\u672c\u7bc7\u6587\u7ae0\u4f1a\u8be6\u7ec6\u9610\u8ff0\u4ece\u9009\u62e9\u5173\u952e\u8bcd\u5f00\u59cb\uff0c\u5230\u5982\u4f55\u8f6c\u5316\u4e3aSEO\u5185\u5bb9\uff0c\u6700\u540e\u6301\u7eed\u7a33\u5b9a\u5730\u8f93\u51faSEO\u6d41\u91cf\u8fd9\u51e0\u4e2a\u9636\u6bb5\u7684\u505a\u6cd5\u3002 &nbsp; \u76ee\u5f55 \u6316\u6398\u76ee\u6807\u5173\u952e\u8bcd \u5173\u952e\u8bcd\u5206\u6790\u5de5\u5177\u53ca\u6559\u7a0b \u7ade\u54c1\u7f51\u7ad9\u5206\u6790 \u6784\u5efa\u5173\u952e\u8bcd\u5217\u8868 List Building in Action \u8bbe\u7f6eKPI Scrubbing Your Keyword Lists \u4ece\u5173\u952e\u8bcd\u5230\u5185\u5bb9 Intent Dictates Content Type Mapping Keywords to Topics How 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