{"id":1542,"date":"2016-03-21T09:08:15","date_gmt":"2016-03-21T09:08:15","guid":{"rendered":"http:\/\/www.86and87.com\/?p=89"},"modified":"2016-03-21T09:08:15","modified_gmt":"2016-03-21T09:08:15","slug":"%e9%9d%9e%e5%b8%b8%e8%a7%84%e6%96%b9%e6%b3%95%e4%bc%98%e5%8c%96google-sem%e6%95%88%e6%9e%9c","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=1542","title":{"rendered":"Google SEM\u7684\u975e\u5e38\u89c4\u4f18\u5316\u65b9\u6cd5"},"content":{"rendered":"<p>\u539f\u6587\u94fe\u63a5\uff1a<a href=\"https:\/\/moz.com\/ugc\/unconventional-adwords-takeaways-to-boost-your-ppc-performance\">https:\/\/moz.com\/ugc\/unconventional-adwords-takeaways-to-boost-your-ppc-performance<\/a><\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\"><span style=\"color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;\"><span style=\"font-size: 18px; line-height: 30.6000003814697px;\">\u4e92\u8054\u7f51\u4e0a\u5173\u4e8eGoogle SEM\u7684\u4f18\u5316\u6280\u5de7\u4fef\u62fe\u7686\u662f\uff0c\u4e0d\u8fc7\u6211\u8fd9\u7bc7\u6587\u7ae0\u91cc\u9762\u6280\u5de7\u5927\u591a\u5e76\u4e0d\u5e38\u89c1\uff0c\u8fd9\u4e9b\u65b9\u6cd5\u5f80\u5f80\u662f\u548c\u5b98\u65b9\u6587\u6863\u76f8\u6096\u7684\uff0c\u800c\u6211\u5b9e\u9645\u4f7f\u7528\u540e\u53d1\u73b0\u6548\u679c\u4e0d\u9519\u3002\u5e76\u4e0d\u662f\u56e0\u4e3aGoogle\u6545\u610f\u8bf4\u8c0e\uff0c\u800c\u662fAdwords\u672c\u8eab\u7684\u5229\u76ca\u70b9\u662f\u8981\u4e3aGoogle\u521b\u9020\u6536\u5165\uff0c\u56e0\u6b64\u4e3a\u4e86\u907f\u514d\u9677\u5165\u5751\u4e2d\uff0c\u5f88\u591a\u7b56\u7565\u9700\u8981\u4eb2\u81ea\u5c1d\u8bd5\u624d\u80fd\u9a8c\u8bc1\u7ed3\u679c\u3002<\/span><\/span><\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\"><span style=\"color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;\"><span style=\"font-size: 18px; line-height: 30.6000003814697px;\">\u00a0<\/span><\/span><\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\"><strong><span style=\"color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;\"><span style=\"font-size: 18px; line-height: 30.6000003814697px;\">1.\u6392\u540d\u7b2c\u4e00\u672a\u5fc5\u662f\u6700\u4f73\u9009\u62e9<\/span><\/span><\/strong><\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u4e5f\u8bb8\u4f60\u4f1a\u89c9\u5f97\u4e0d\u53ef\u601d\u8bae\uff0c\u6211\u4f1a\u653e\u7740\u6392\u540d\u7b2c\u4e00\u7684\u5e7f\u544a\u4f4d\u4e0d\u53bb\u62a2\uff0c\u5373\u4f7f\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u6211\u53ef\u4ee5\u627f\u53d7\u3002\u5c31\u6211\u4e2a\u4eba\u800c\u8a00\uff0c\u8bbf\u95eeGOOGLE\u65f6\uff0c\u4f1a\u5148\u6d4f\u89c8\u524d\u4e09\u6761\u81ea\u7136\u6392\u540d\u7ed3\u679c\uff0c\u7136\u540e\u89c6\u7ebf\u5f80\u4e0a\uff0c\u770b\u770b\u5e7f\u544a\u7ed3\u679c\u4e2d\u7b2c\u4e8c\u540d\u548c\u7b2c\u4e09\u540d\u7f51\u7ad9\uff0c\u6392\u540d\u7b2c\u4e09\u7684\u5e7f\u544a\u4f4d\u662f\u548c\u81ea\u7136\u7ed3\u679c\u6700\u63a5\u8fd1\u7684\u4f4d\u7f6e\uff0c\u4e5f\u662f\u6211\u6700\u5e38\u70b9\u51fb\u7684\u5e7f\u544a\u4f4d<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u6839\u636e\u6211\u7684\u7edf\u8ba1\uff0c57%\u7684\u4ed8\u8d39\u70b9\u51fb\u6d41\u5411\u4e86\u6392\u540d\u7b2c\u4e00\u7684\u5e7f\u544a\u4f4d\uff0815\u5e748\u6708\u4efd\u7684\u7814\u7a76\uff0c\u6837\u672c\u5305\u62ec\u4e8622000\u4e2a\u641c\u7d22\u8bcd\uff0c\u6d88\u8017\u4e86100\u4e07\u7f8e\u5143\u5e7f\u544a\u8d39\uff09<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u5176\u4ed643%\u7684\u5e7f\u544a\u70b9\u51fb\u91cf\u5206\u914d\u5230\u5269\u4f59\u7684\u5e7f\u544a\u4f4d\u4e0a\u4e86\uff0c\u5982\u4e0b\u8868\u6240\u793a\uff0c\u7b2c\u4e8c\u540d\u9760\u540e\u7684\u4f4d\u7f6e\u6210\u672c\u76f8\u5bf9\u5e73\u7a33\uff0c\u4f46\u662f\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u663e\u8457\u63d0\u9ad8\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u4e3a\u4e86Google\u7684\u5e7f\u544a\u5934\u540d\u4f4d\u7f6e\u4ed8\u4e24\u500d\u3001\u4e09\u500d\u751a\u81f3\u66f4\u9ad8\u8d39\u7528\uff0c\u4f60\u89c9\u5f97\u8f6c\u5316\u80fd\u62b5\u6d88\u5e7f\u544a\u6d88\u8017\u5417\uff1f\u6211\u770b\u60ac<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\"><img decoding=\"async\" style=\"box-sizing: border-box; max-width: 80%; border: 1px solid #dbe3e3; padding: 5px; margin: 20px auto; display: block;\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/unconventional-adwords-takeaways-to-boost-your-ppc-performance\/565390a38125b7.34814084.png\" alt=\"pic3.png\" \/><span style=\"color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;\">\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u4e00\u5bb6\u8f66\u9669\u7f51\u7ad9\u9700\u8981\u4e3a\u7b2c\u4e8c\u540d\u7684\u5e7f\u544a\u4f4d\u4ed8\u51fa\u6bcf\u6b21\u70b9\u51fb25\u7f8e\u5143\u7684\u6210\u672c\uff0c\u800c\u6392\u540d\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u6216\u8bb8\u8981\u9ad8\u8fbe80\u7f8e\u5143\uff0c\u6240\u4ee5\u5728\u6295\u653e\u4e4b\u524d\u5f97\u5148\u60f3\u60f3\u662f\u4e0d\u662f\u6700\u9ad8\u7684\u4f4d\u7f6e\u6709\u66f4\u9ad8\u7684ROI\uff0c\u800c\u7edd\u5927\u591a\u6570\u60c5\u51b5\u4e0b\u7b54\u6848\u662f\u5426\uff0c\u6211\u66f4\u613f\u610f\u5c1d\u8bd5\u5176\u4ed6\u4f4d\u7f6e\uff0c\u83b7\u5f97\u66f4\u9ad8\u7684ROI<\/span><\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u5bf9\u6211\u800c\u8a00\uff0c\u6700\u4f73\u5e7f\u544a\u4f4d\u662f1.5~2.5\u4e4b\u95f4\uff0c\u7b56\u7565\u662f\u901a\u8fc7\u4e0d\u65ad\u4f18\u5316\uff0c\u7528\u6700\u4f4e\u7684\u6210\u672c\u6324\u5230\u8fd9\u4e2a\u5e7f\u544a\u4f4d\u533a\u95f4\uff0c\u5f53\u7136\u6392\u540d\u5076\u5c14\u4e5f\u4f1a\u5230\u7b2c\u4e00\u4f4d\u6216\u8005\u7b2c\u4e09\u4f4d\uff0c\u4f46\u662f\u5fc5\u987b\u4fdd\u8bc1\u4e0d\u80fd\u8dcc\u5230\u7b2c\u56db\u4f4d\uff08\u70b9\u51fb\u91cf\u6700\u5dee\u7684\u4f4d\u7f6e\uff0c\u53f3\u4fa7\u7b2c\u4e00\u4f4d\uff09\uff08\u5907\u6ce8\uff1aGoogle\u5e7f\u544a\u4f4d\u7f6e\u6700\u8fd1\u8c03\u6574\u8fc7\uff0c\u7b2c\u56db\u4f4d\u4ecd\u7136\u5728\u5de6\u4fa7\uff09<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u4e0b\u9762\u662f\u6211\u7684\u5927\u81f4\u4f18\u5316\u6d41\u7a0b\uff1a<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">1.\u8bbe\u7f6e\u81ea\u52a8\u51fa\u4ef7\u76f4\u81f3\u6392\u5230\u7b2c\u4e00\u540d\u4e3a\u6b62<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">2.\u5173\u95ed\u81ea\u52a8\u7ade\u4ef7\uff0c\u4eba\u5de5\u8c03\u6574<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">3.\u4e0d\u65ad\u6478\u7d22\u8fbe\u5230\u6700\u4f73\u6392\u540d\u70b9\u3002<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u518d\u6765\u68b3\u7406\u4e0b\u4e3a\u4f55\u7b2c\u4e8c\u540d\u548c\u7b2c\u4e09\u540d\u7684\u4f4d\u7f6e\u5e26\u6765\u66f4\u597d\u56de\u62a5\uff0c\u903b\u8f91\u662f\u8fd9\u6837\u7684\uff1a\u7b2c\u4e00\u540d\u7684\u70b9\u51fb\u66f4\u591a\u662f\u4fe1\u606f\u7c7b\u7684\u8bf7\u6c42\uff0c\u5269\u4f59\u4f4d\u7f6e\u83b7\u5f97\u7684\u70b9\u51fb\u6f5c\u5728\u53d8\u73b0\u7684\u53ef\u80fd\u6027\u5c31\u4f1a\u66f4\u9ad8\u3002<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u7528\u6237\u4e70\u4e4b\u524d\u90fd\u4f1a\u901b\u901b\uff0c\u56de\u5fc6\u4e0b\u4e0a\u4e00\u6b21\u4f60\u7f51\u4e0a\u8d2d\u7269\u7684\u7ecf\u5386,\u5bf9\u4e8e\u5728\u7f51\u4e0a\u67e5\u627e\u95ee\u9898\u7b54\u6848\u7684\u7528\u6237\uff0c\u627e\u5230\u76ee\u6807\u7f51\u9875\u540e\u5c31\u4f1a\u79bb\u5f00\u3002\u800c\u8d2d\u7269\u5219\u4e0d\u4e00\u6837\uff0c\u4f1a\u6253\u5f00\u597d\u51e0\u4e2a\u9875\u9762\u4e92\u76f8\u6bd4\u8f83\uff0c\u4eab\u53d7\u901b\u7684\u4e50\u8da3\uff0c\u56e0\u6b64\u6392\u540d\u57281.5~2.5\u4e4b\u95f4\uff0c\u80fd\u6709\u6548\u5730\u8fc7\u6ee4\u4e00\u6279\u4fe1\u606f\u7c7b\u68c0\u7d22\u7684\u6d41\u91cf\uff0c\u63d0\u9ad8\u4e86\u6f5c\u5728\u7528\u6237\uff08\u5bf9\u4ea7\u54c1\u670d\u52a1\u611f\u5174\u8da3\uff09\u70b9\u51fb\u7f51\u7ad9\u7684\u51e0\u7387\u3002<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\"><span style=\"color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;\">\u00a0<\/span><\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\"><strong><span style=\"color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;\">2.\u5e7f\u544a\u4f4d\u7f6e\u7684\u79d8\u5bc6<\/span><\/strong><\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u201c\u8d8a\u5927\u8d8a\u597d\u201d\u662f\u81ea\u7136\u754c\u7684\u5b9a\u5f8b\uff0c\u5bf9\u5e7f\u544a\u6765\u8bf4\u4e5f\u662f\u4e00\u6837\uff0c\u5e7f\u544a\u5360\u636e\u7684\u7a7a\u95f4\u8d8a\u5927\uff0c\u5438\u5f15\u70b9\u51fb\u7684\u80fd\u529b\u4e5f\u5c31\u8d8a\u5f3a\u3002<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u63d0\u9ad8\u5e7f\u544a\u5c3a\u5bf8\u7684\u65b9\u6cd5\u5c31\u662f\u5145\u5206\u5229\u7528\u6269\u5c55\u521b\u610f\uff0c\u4f8b\u5982\uff1a<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">Sitelinks \u6269\u5c55\uff0c\u5730\u7406\u4f4d\u7f6e\u6269\u5c55\uff0c\u7535\u8bdd\u6269\u5c55\uff0cApp\u6269\u5c55\uff0c\u8bc4\u8bba\u6269\u5c55\uff0c\u5356\u70b9\u6269\u5c55\u7b49\u7b49\uff0c\u9700\u8981\u5145\u5206\u53d1\u6325\u8fd9\u4e9b\u6269\u5c55\u521b\u610f\u6837\u5f0f\u7684\u6f5c\u529b\uff0c\u6bcf\u591a\u4e00\u4e2a\u9644\u52a0\u521b\u610f\uff0c\u4e8b\u5b9e\u4e0a\u5e7f\u544a\u4f4d\u4e5f\u4f1a\u8d8a\u5927\u3002\u5927\u591a\u6570\u7528\u6237\u4f1a\u6839\u636e\u6295\u653e\u7f51\u7ad9\u662f\u5426\u6709\u5bf9\u5e94\u7684\u5185\u5bb9\u6765\u9009\u62e9\u6269\u5c55\u521b\u610f\uff0c\u4f46\u662f\u6211\u7684\u5efa\u8bae\u662f\u6240\u6709\u6269\u5c55\u6837\u5f0f\u901a\u901a\u7528\u4e0a\uff0c\u5373\u4f7f\u662f\u4fee\u6539\u7f51\u7ad9\u5185\u5bb9\u4e5f\u662f\u503c\u5f97\u7684\u3002<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u4f8b\u5982\uff1a\u6ca1\u6709\u8db3\u591f\u591a\u7684\u7740\u9646\u9875\u9762\uff1f<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u5efa\u8bae\uff1a\u65b0\u5efa\u65b0\u9875\u9762\uff0c\u8865\u5145\u5bf9\u7528\u6237\u6709\u7528\uff0c\u80fd\u591f\u63d0\u9ad8\u8f6c\u5316\u7684\u5185\u5bb9\uff0c\u5185\u5bb9\u90fd\u53ef\u4ee5\u6301\u7eed\u4f18\u5316\uff0c\u4f46\u662f\u9996\u5148\u8981\u505a\u7684\u662f\u628a\u7528\u6237\u7ed9\u5f15\u5165\u7f51\u7ad9\u3002<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\"><strong>3.\u964d\u4f4e\u9ad8CPC\u5173\u952e\u8bcd\u51fa\u4ef7<\/strong><\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\"><span style=\"color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;\">\u6700\u8fd1\u6211\u5728\u4f18\u5316\u7684\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\uff0c\u6709\u4e00\u4e9b\u70b9\u51fb\u6210\u672c\u8d85\u9ad8\u7684\u5173\u952e\u8bcd\uff0c\u5e76\u4e14\u6bcf\u5468\u70b9\u51fb\u6210\u672c\u90fd\u5728\u589e\u957f\uff0c\u6709\u4e9b\u6ca1\u6709\u6392\u5728\u524d\u4e09\u4f4d\u7684\u5173\u952e\u8bcd\u6d88\u8017\u4e5f\u5f88\u9ad8\u3002\u6211\u51b3\u5b9a\u6d4b\u8bd5\u4e0b\u8fd9\u4e9b\u8bcd\u662f\u5426\u503c\u5f97\u51fa\u8fd9\u4e48\u9ad8\u7684\u4ef7\u683c\uff0c\u505a\u6cd5\u5982\u4e0b\uff1a<\/span><\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\"><span style=\"color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;\">1.\u6d4b\u8bd525\u4e2a\u5173\u952e\u8bcd\u5de6\u53f3\uff0c\u4e4b\u524d\u8fd9\u4e9b\u8bcd\u70b9\u51fb\u6210\u672c\u572895\u7f8e\u5143<\/span><\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\"><span style=\"color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;\">2.\u51fa\u4ef7\u62c9\u4f4e\u523025\u7f8e\u5143\u4e00\u4e2a\u70b9\u51fb\uff0c\u4e5f\u5c31\u662f\u7b2c\u4e00\u9875\u6700\u4f4e\u51c6\u5165\u4ef7<\/span><\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\"><span style=\"color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;\">3.\u5e7f\u544a\u8fd0\u884c\u4e03\u65e5<\/span><\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\"><span style=\"color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;\">\u5e7f\u544a\u6570\u636e\u660e\u663e\u6539\u5584\uff0c\u540c\u65f6CTR\u4e5f\u5728\u4e0a\u5347\uff0cCPC\u5728\u4e0b\u964d\uff0c\u8fd9\u4e9b\u5173\u952e\u8bcd\u7684\u6392\u540d\u5176\u5b9e\u53ea\u8dcc\u4e86\u4e00\u4e9b\uff0c\u4f46\u662f\u6210\u672c\u964d\u4f4e\u4e8675%\u5de6\u53f3\uff0cROI\u4e5f\u5927\u5927\u63d0\u9ad8\u3002<\/span><\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u5176\u5b9e\u8fdb\u4e00\u6b65\u53bb\u4f18\u5316\u8fd9\u4e9b\u5173\u952e\u8bcd\u53ef\u4ee5\u518d\u62c9\u4f4e\u6210\u672c\uff0c\u56e0\u6b64\u6211\u5f3a\u70c8\u5efa\u8bae\u4f60\u907f\u514d\u5bf9\u6838\u5fc3\u5173\u952e\u8bcd\u65e0\u9650\u5236\u51fa\u9ad8\u4ef7\uff0c\u5e76\u4e0d\u662f\u82b1\u5f97\u8d8a\u591a\uff0c\u70b9\u51fb\u8d8a\u591a\uff0c\u5373\u4f7f\u662f\u6392\u5728\u7b2c\u4e00\u9875\u7b2c\u4e00\u540d\u4e5f\u672a\u5fc5\u662f\u6700\u4f73\u7684\u7b56\u7565\u3002<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\"><strong>4.\u522b\u8ba9Google\u5229\u7528\u7528\u6237\u7684\u8bef\u62fc\u989d\u5916\u6536\u8d39<\/strong><\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u6211\u89c9\u5f97\u6709\u70b9\u9634\u8c0b\u8bba\u7684\u611f\u89c9\uff0cGoogle\u672c\u6765\u53ef\u4ee5\u63d0\u793a\u7528\u6237\u8f93\u5165\u6709\u9519\u8bef\uff0c\u7ed9\u7528\u6237\u5c55\u793a\u6b63\u786e\u5173\u952e\u8bcd\u5bf9\u5e94\u7684\u5e7f\u544a\uff0c\u4f46\u662f\u5e76\u6ca1\u6709\u8fd9\u4e48\u505a\u3002<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u5982\u679c\u6211\u7684\u5426\u5b9a\u5173\u952e\u8bcd\u662fbiycle\uff0c\u7528\u6237\u641c\u7d22\u4e86bisycle\uff0c\u5e7f\u544a\u4ecd\u7136\u4f1a\u88ab\u5c55\u793a\uff0c\u70b9\u51fb\u5e76\u6263\u8d39\u3002\u8fd8\u597d\u6709\u8fd9\u6837\u7684\u5de5\u5177:http:\/\/tools.seobook.com\/spelling\/keywords-typos.cgi ,\u53ef\u4ee5\u81ea\u52a8\u751f\u6210\u5426\u5b9a\u5173\u952e\u8bcd\u7684\u591a\u79cd\u5f62\u5f0f\uff0c\u4e3e\u4f8b\u8bf4\u6709100\u4e2a\u5426\u5b9a\u5173\u952e\u8bcd\uff0c\u53ef\u80fd\u4f1a\u751f\u621010000\u79cd\u5426\u5b9a\u5173\u952e\u8bcd\u7ec4\u5408\uff0c\u770b\u8d77\u6765\u6709\u70b9\u77eb\u6789\u8fc7\u6b63\uff0c\u4f46\u662f\u5bf9\u90a3\u4e9b\u5e7f\u544a\u7ecf\u5e38\u88ab\u9519\u62fc\u8bcd\u5339\u914d\u7684\u60c5\u51b5\u975e\u5e38\u6709\u7528\u3002<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u5728\u5426\u5b9a\u5173\u952e\u8bcd\u7ba1\u7406\u7684\u65f6\u5019\uff0c\u5efa\u7acb\u4e00\u4e2a\u9519\u62fc\u5217\u8868\uff0c\u957f\u671f\u4e0b\u6765\u53ef\u4ee5\u8282\u7701\u5f88\u591a\u4e0d\u5fc5\u8981\u7684\u5e7f\u544a\u82b1\u8d39\u3002<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u6ce8\uff1a\u5f3a\u70c8\u5efa\u8bae\u53bb\u4ed4\u7ec6\u5ba1\u6838\u9519\u62fc\u5217\u8868\uff0c\u4ee5\u514d\u8bef\u4f24\u6709\u7528\u7684\u5173\u952e\u8bcd<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\"><strong>5.\u5254\u9664\u6240\u6709\u4fe1\u606f\u7c7b\u7684\u5173\u952e\u8bcd<\/strong><\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u7528\u6237\u641c\u7d22\u7684\u6709\u4e09\u7c7b\u5173\u952e\u8bcd:<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">1.\u4fe1\u606f\u7c7b\uff1a\u5728\u8d2d\u4e70\u524d\u641c\u7d22\u76f8\u5173\u4fe1\u606f<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">2.\u54c1\u724c\u7c7b: \u641c\u7d22\u7279\u5b9a\u7684\u54c1\u724c\u8bcd<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">3.\u5546\u4e1a\u7c7b: \u63a5\u8fd1\u5b8c\u6210\u8d2d\u4e70\u52a8\u4f5c \u6216\u51c6\u5907\u4e70\u4e4b\u524d\u641c\u7d22\u7684\u5173\u952e\u8bcd<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u5f53\u4fe1\u606f\u7c7b\u641c\u7d22\u5339\u914d\u51fa\u4f60\u7684\u5e7f\u544a\u4e4b\u65f6\uff0c\u5f88\u53ef\u80fd\u70b9\u51fb\u7684\u7528\u6237\u5e76\u4e0d\u4f1a\u8d2d\u4e70\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u8fd9\u7c7b\u8bcd\u53ef\u4ee5\u7559\u7ed9\u4f60\u7684\u81ea\u7136\u6392\u540d\u7ed3\u679c\u3002<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u4ee5\u4e0b\u8fd9\u4e9b\u8bcd\u6c47\u4e5f\u9700\u8981\u9010\u6e10\u5254\u9664\uff1a<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">1.\u7591\u95ee\u8bcd\uff08\u4ec0\u4e48\uff1f\u4e3a\u4ec0\u4e48\uff1f\u4f55\u65f6\uff1f\u4f55\u5730\uff1f\u600e\u6837\uff1f\u54ea\u91cc\uff1f\u54ea\u4e9b\uff1f \u7b49\u7b49\uff09<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">2.\u5728\u6709\u628a\u63e1\u7684\u60c5\u51b5\u4e0b\uff0c\u5254\u9664\u590d\u6570\u8bcd\uff08fees costs rights doctors\u7b49\u7b49\uff09\uff0c\u8fd9\u7c7b\u8bcd\u4fe1\u606f\u7c7b\u67e5\u8be2\u7684\u503e\u5411\u4f1a\u66f4\u52a0\u660e\u663e\u3002\u5f53\u7136\u6700\u597d\u7684\u65b9\u6cd5\u662f\u901a\u8fc7\u6d4b\u8bd5\u8f6c\u5316\u7387\u6570\u636e\u6765\u51b3\u5b9a\u662f\u5426\u9700\u8981\u5426\u5b9a\u5bf9\u5e94\u5173\u952e\u8bcd\u3002<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">3.\u6709\u7740\u660e\u786e\u4fe1\u606f\u68c0\u7d22\u503e\u5411\u7684\u5173\u952e\u8bcd\uff08jobs, become, hiring, career, about, maps, books, news, guide, images, free, tip(s), laws, article \u00a0\u7b49\u7b49<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">4.\u540d\u4eba\u59d3\u540d\u3002\u4efb\u4f55\u641c\u7d22\u91cf\u9ad8\u7684\u8bcd\u6c47\u90fd\u53ef\u80fd\u6d88\u8017\u4f60\u7684\u9884\u7b97\uff0c\u53bb\u770b\u770b\u8c01\u662f\u4f60\u6240\u5728\u9886\u57df\u4e2d\u7684\u540d\u4eba\uff0c<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u719f\u77e5\u4fe1\u606f\u7c7b\u5173\u952e\u8bcd\u548c\u5546\u4e1a\u7c7b\u5173\u952e\u8bcd\u7684\u5dee\u5f02\uff0c\u4ee5\u53ca\u4e86\u89e3\u5982\u4f55\u5206\u522b\u5bf9\u5f85\uff0c\u662f\u63d0\u9ad8Google Adwords ROI\u7684\u91cd\u8981\u65b9\u6cd5\uff0c\u800c\u5728\u7f51\u4e0a\u751a\u81f3\u662fGoogle\u8bba\u575b\u6211\u57fa\u672c\u90fd\u6ca1\u53d1\u73b0\u76f8\u5173\u6587\u7ae0\uff0c\u6240\u4ee5\u8fd9\u91cc\u53ef\u80fd\u662f\u4f60\u5927\u91cf\u65e0\u6548\u70b9\u51fb\u4ea7\u751f\u7684\u6e90\u5934\u3002<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\"><strong>6.\u975e\u5e38\u65f6\u671f\u7684\u975e\u5e38\u63aa\u65bd<\/strong><\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u6700\u8fd1\u6211\u7684\u4e00\u4e2a\u5ba2\u6237CTR\u66b4\u8dcc\uff0c\u5f53\u7136\u5bfc\u81f4CTR\u964d\u4f4e\u7684\u539f\u56e0\u4f1a\u6709\u5f88\u591a\u79cd\uff0c\u4f46\u8fd9\u4e2a\u5ba2\u6237\u7531\u4e8e\u5728Adwords\u52a9\u624b\u4e2d\u4fee\u6539\u4e86URL\u5bfc\u81f4\u5e7f\u544a\u6295\u653e\u7684\u5386\u53f2\u8bb0\u5f55\u4e22\u5931\uff0c\u6211\u7ed9\u51fa\u7684\u89e3\u51b3\u65b9\u6848\u662f\u8fd9\u6837\u7684:<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u63a8\u5e7f\u8ba1\u5212\u672c\u6765\u7684\u6bcf\u65e5\u9884\u7b97\u662f3500\u7f8e\u5143\uff0c\u6211\u76f4\u63a5\u628a\u9884\u7b97\u63d0\u9ad8\u523060000\u7f8e\u5143\uff0c\u5b9e\u9645\u7684\u65e5\u6d88\u8017\u53ea\u6bd4\u4e4b\u524d\u589e\u957f\u4e8630%\uff0c\u4f46\u662f\u5f53\u5929\u7684\u5c55\u793a\u91cf\u66b4\u589e\uff0cCTR\u4e5f\u663e\u8457\u6539\u5584\uff0c\u8d26\u6237\u6574\u4f53\u6743\u91cd\u4e5f\u5728\u56de\u590d\u3002<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u80cc\u540e\u7684\u903b\u8f91\u662f\u8fd9\u6837\u7684,\u8ba1\u5212\u7684\u63a8\u5e7f\u9884\u7b97\u4f1a\u8ba9\u63a8\u5e7f\u7cfb\u7edf\u751f\u6210\u5f88\u591a\u89c4\u5219\uff08\u5c24\u5176\u662f\u9650\u5236\u5c55\u73b0\u91cf\u7684\u5206\u914d\uff09\uff0c\u56e0\u6b64\u6574\u4f53\u7684\u6570\u636e\u4e0d\u4f1a\u597d\u770b\u3002\u4f46\u914d\u5408\u5426\u5b9a\u5173\u952e\u8bcd\u7684\u5408\u7406\u4f7f\u7528\uff0c\u5176\u5b9e\u662f\u53ef\u4ee5\u505a\u5230\u4e0d\u9650\u5236\u9884\u7b97\uff0c\u4f46\u5176\u5b9e\u6d88\u8017\u5728\u53ef\u63a7\u8303\u56f4\u5185\u7684\u3002\u8fd9\u79cd\u7b56\u7565\u6bd4\u8f83\u9002\u5408\u5feb\u901f\u6062\u590d\uff0c\u548c\u957f\u671f\u63a8\u5e7f\u65f6\u8282\u7ea6\u6210\u672c\u3002<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\"><strong>7.\u65e5\u5e38\u4f18\u5316<\/strong><\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u4ee5\u4e0b\u662f\u6211\u81ea\u5df1\u4f18\u5316\u5ba2\u6237\u8d26\u6237\u65f6\u505a\u7684\u8ba1\u5212\uff0c\u5728\uff0c\u5206\u4e3a\u6bcf\u65e5\u3001\u6bcf\u5468\u3001\u6bcf\u6708\u548c\u6bcf\u4e2a\u5b63\u5ea6\u7684\u5de5\u4f5c\uff0c\u4e0d\u4f1a\u6d89\u53ca\u5230\u5177\u4f53\u7ec6\u8282\uff0c\u800c\u662f\u7a0d\u5fae\u5b8f\u89c2\u4e00\u70b9<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\"><strong>\u6bcf\u65e5\u7684\u4f18\u5316\u5de5\u4f5c<\/strong>\u5305\u62ec\uff1a<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">1.\u5173\u952e\u8bcd\u51fa\u4ef7\u5206\u6790\u8c03\u6574<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">2.\u641c\u7d22\u8bcd\u62a5\u544a\u5206\u6790\uff0c\u786e\u5b9a\u65b0\u7684\u5426\u5b9a\u5173\u952e\u8bcd<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">3.\u5982\u6709\u5fc5\u8981\u4fee\u6539\u5173\u952e\u8bcd\u7684\u5339\u914d\u65b9\u5f0f<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">4.\u9605\u8bfb\u5b98\u65b9\u540e\u53f0\u7684\u6d88\u606f\u63d0\u9192\u4ee5\u53ca\u7cfb\u7edf\u63a8\u8350\u7684\u5173\u952e\u8bcd<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">5.\u63d0\u9ad8\u5173\u952e\u8bcd\u8d28\u91cf\u5f97\u5206\uff08\u589e\u5220\u5173\u952e\u8bcd\uff0c\u66f4\u65b0\u521b\u610f\u4ee5\u63d0\u9ad8\u76f8\u5173\u5ea6\uff09<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\"><strong><span style=\"color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;\">\u6bcf\u5468\u7684\u4f18\u5316\u5de5\u4f5c\uff1a<\/span><\/strong><\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u5b9a\u671f\u8c03\u6574\u6295\u653e\u8ba1\u5212\u975e\u5e38\u91cd\u8981\uff0c\u4ee5\u4e0b\u6211\u5efa\u8bae\u6bcf\u5468\u53ef\u4ee5\u505a\u4e00\u6b21\u7684\u4e8b<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">1.\u70b9\u51fb\u7387\u7684\u53d8\u5316\u539f\u56e0\uff0c\u5e76\u505a\u51fa\u5bf9\u5e94\u8c03\u6574<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">2.\u5220\u9664\/\u8c03\u6574 \u4f4e\u70b9\u51fb\u7387\u8ba1\u5212\/\u5355\u5143\u7684\u5e7f\u544a\u521b\u610f<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">3.\u5220\u9664\/\u8c03\u6574 \u4f4e\u70b9\u51fb\u7387\u8ba1\u5212\/\u5355\u5143\u7684\u5173\u952e\u8bcd<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">4.\u5206\u6790\u8f6c\u5316\u7387\u548c\u8f6c\u5316\u7387\u6f0f\u6d1e\u53d8\u5316\u7684\u539f\u56e0\uff0c\u5e76\u505a\u51fa\u5bf9\u5e94\u8c03\u6574<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">5.\u5982\u6709\u5fc5\u8981 \u8c03\u6574\u9884\u7b97\u8bbe\u7f6e<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">6.\u5206\u6790\u5c55\u73b0\u91cf\u5728\u884c\u4e1a\u5185\u7684\u5360\u6bd4\uff0c\u5e76\u505a\u51fa\u76f8\u5e94\u8c03\u6574<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\"><strong>\u6708\u5ea6\u4f18\u5316\u5de5\u4f5c<\/strong><\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u6bcf\u6708\u7684\u4f18\u5316\u4f1a\u6316\u7684\u66f4\u6df1\uff0c\u57fa\u672c\u4e0a\u6211\u4f1a\u7ed3\u5408Google Analytics\u7684\u6570\u636e\u4ed4\u7ec6\u6316\u6398\uff0c\u4e0b\u4e00\u4e2a\u6708\u7684\u63d0\u5347\u70b9\u5728\u54ea\u91cc\uff0c\u9664\u4e86\u65e5\u5e38\u548c\u6bcf\u5468\u7684\u4f18\u5316\u5de5\u4f5c\uff0c\u6708\u5ea6\u8fd8\u9700\u8981\u505a\u7684\u4e8b\u60c5\u6709<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">1.\u5e7f\u544a\u521b\u610f\u6837\u5f0f\u7684\u6570\u636e\u5206\u6790\u53ca\u4f18\u5316<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">2.\u6bcf\u5929\u768424\u5c0f\u65f6\u62a5\u8868\u5206\u6790\u6765\u8c03\u6574\u51fa\u4ef7\u7b56\u7565<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">3.\u6bcf\u5468\u76847\u5929\u62a5\u8868\u5206\u6790\u6765\u8c03\u6574\u51fa\u4ef7\u7b56\u7565<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">4.\u7528\u6237\u5730\u7406\u4f4d\u7f6e\u62a5\u8868\u6765\u8c03\u6574\u51fa\u4ef7<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">5.\u5206\u6790\u6708\u5ea6\u6ce2\u52a8\u6700\u5927\u7684\u6307\u6807\u53ca\u539f\u56e0<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">6.\u7740\u9646\u9875\u9762\u8df3\u5931\u7387\u4f18\u5316<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\"><strong>\u5b63\u5ea6\u5de5\u4f5c\u8ba1\u5212<\/strong><\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u6bcf\u4e09\u4e2a\u6708\uff0c\u9700\u8981\u5bf9\u63a8\u5e7f\u8d26\u6237\u505a\u4e00\u4e2a\u5168\u9762\u6df1\u5ea6\u7684\u5206\u6790\uff0c\u5c31\u50cf\u4f60\u5728\u5f00\u59cb\u4f18\u5316\u4e4b\u524d\u505a\u7684\u90a3\u6837\u3002\u9700\u8981\u4f7f\u7528\u5de5\u5177\u5305\u62ec\u54a8\u8be2\u4e13\u4e1a\u4eba\u58eb\u7684\u610f\u89c1\uff0c\u6bcf\u4e2a\u5b63\u5ea6\u7684\u5206\u6790\u4e5f\u4e3a\u4e0b\u4e2a\u5b63\u5ea6\u7684\u76ee\u6807\u5b8c\u6210\u5960\u5b9a\u57fa\u7840\uff0c\u6211\u7684\u8ba1\u5212\u5982\u4e0b<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">1.\u63d0\u9ad8\u8ba1\u5212\u7684\u70b9\u51fb\u7387 \u5230 \u3010\u5177\u4f53\u6570\u503c\u3011 \u4ee5\u53ca\u3010\u64cd\u4f5c\u8ba1\u5212\u3011<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">2.\u63d0\u9ad8\u8f6c\u5316\u7387\u5230\u3010\u5177\u4f53\u6570\u503c\u3011\u4ee5\u53ca\u3010\u64cd\u4f5c\u8ba1\u5212\u3011<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">3.\u964d\u4f4e\u70b9\u51fb\u6210\u672c\u5230\u3010\u5177\u4f53\u6570\u503c\u3011\u4ee5\u53ca\u3010\u64cd\u4f5c\u8ba1\u5212\u3011<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">4\u5176\u4ed6\u76ee\u6807\u7684\u3010\u5177\u4f53\u6570\u503c\u3011\u4ee5\u53ca\u3010\u64cd\u4f5c\u8ba1\u5212\u3011<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u8bd1\u8005\u6ce8:<\/p>\n<p style=\"box-sizing: border-box; color: #5d6769; font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; line-height: 30.6000003814697px;\">\u5176\u5b9e\u6211\u770b\u5b8c\u8fd9\u7bc7\u6587\u7ae0\u5370\u8c61\u6700\u6df1\u523b\u7684\u662f\u4f5c\u8005\u7684\u6000\u7591\u7cbe\u795e\uff0c\u51ed\u4ec0\u4e48\u5b98\u65b9\u6587\u6863\u8bf4\u7684\u5c31\u4e00\u5b9a\u662f\u5bf9\u7684\uff1f\u8fd8\u662f\u81ea\u5df1\u4eb2\u8eab\u5b9e\u8df5\u5f97\u51fa\u7684\u7ed3\u8bba\u66f4\u9760\u8c31\uff0c\u53e6\u5916\u6587\u672b\u53d1\u7684\u65e5\u3001\u6708\u5ea6\u3001\u5b63\u5ea6\u7684\u8ba1\u5212\u65b9\u6848\u7684\u6a21\u677f\u4e5f\u76f8\u5f53\u5177\u6709\u53c2\u8003\u4ef7\u503c\u3002\u5f53\u7136Google\u7684Adwords\u548c\u767e\u5ea6\u7684\u51e4\u5de2\u7cfb\u7edf \u5dee\u5f02\u8fd8\u662f\u975e\u5e38\u660e\u663e\uff0c\u4e5f\u671f\u5f85\u5927\u5bb6\u80fd\u5206\u4eab\u81ea\u5df1\u7684\u4f18\u5316\u5fc3\u5f97\u548c\u6280\u5de7~<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u539f\u6587\u94fe\u63a5\uff1ahttps:\/\/moz.com\/ugc\/unconventional-adwords-takeaways-to-boost-your-ppc-performance \u4e92\u8054\u7f51\u4e0a\u5173\u4e8eGoogle SEM\u7684\u4f18\u5316\u6280\u5de7\u4fef\u62fe\u7686\u662f\uff0c\u4e0d\u8fc7\u6211\u8fd9\u7bc7\u6587\u7ae0\u91cc\u9762\u6280\u5de7\u5927\u591a\u5e76\u4e0d\u5e38\u89c1\uff0c\u8fd9\u4e9b\u65b9\u6cd5\u5f80\u5f80\u662f\u548c\u5b98\u65b9\u6587\u6863\u76f8\u6096\u7684\uff0c\u800c\u6211\u5b9e\u9645\u4f7f\u7528\u540e\u53d1\u73b0\u6548\u679c\u4e0d\u9519\u3002\u5e76\u4e0d\u662f\u56e0\u4e3aGoogle\u6545\u610f\u8bf4\u8c0e\uff0c\u800c\u662fAdwords\u672c\u8eab\u7684\u5229\u76ca\u70b9\u662f\u8981\u4e3aGoogle\u521b\u9020\u6536\u5165\uff0c\u56e0\u6b64\u4e3a\u4e86\u907f\u514d\u9677\u5165\u5751\u4e2d\uff0c\u5f88\u591a\u7b56\u7565\u9700\u8981\u4eb2\u81ea\u5c1d\u8bd5\u624d\u80fd\u9a8c\u8bc1\u7ed3\u679c\u3002 \u00a0 1.\u6392\u540d\u7b2c\u4e00\u672a\u5fc5\u662f\u6700\u4f73\u9009\u62e9 \u4e5f\u8bb8\u4f60\u4f1a\u89c9\u5f97\u4e0d\u53ef\u601d\u8bae\uff0c\u6211\u4f1a\u653e\u7740\u6392\u540d\u7b2c\u4e00\u7684\u5e7f\u544a\u4f4d\u4e0d\u53bb\u62a2\uff0c\u5373\u4f7f\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u6211\u53ef\u4ee5\u627f\u53d7\u3002\u5c31\u6211\u4e2a\u4eba\u800c\u8a00\uff0c\u8bbf\u95eeGOOGLE\u65f6\uff0c\u4f1a\u5148\u6d4f\u89c8\u524d\u4e09\u6761\u81ea\u7136\u6392\u540d\u7ed3\u679c\uff0c\u7136\u540e\u89c6\u7ebf\u5f80\u4e0a\uff0c\u770b\u770b\u5e7f\u544a\u7ed3\u679c\u4e2d\u7b2c\u4e8c\u540d\u548c\u7b2c\u4e09\u540d\u7f51\u7ad9\uff0c\u6392\u540d\u7b2c\u4e09\u7684\u5e7f\u544a\u4f4d\u662f\u548c\u81ea\u7136\u7ed3\u679c\u6700\u63a5\u8fd1\u7684\u4f4d\u7f6e\uff0c\u4e5f\u662f\u6211\u6700\u5e38\u70b9\u51fb\u7684\u5e7f\u544a\u4f4d \u6839\u636e\u6211\u7684\u7edf\u8ba1\uff0c57%\u7684\u4ed8\u8d39\u70b9\u51fb\u6d41\u5411\u4e86\u6392\u540d\u7b2c\u4e00\u7684\u5e7f\u544a\u4f4d\uff0815\u5e748\u6708\u4efd\u7684\u7814\u7a76\uff0c\u6837\u672c\u5305\u62ec\u4e8622000\u4e2a\u641c\u7d22\u8bcd\uff0c\u6d88\u8017\u4e86100\u4e07\u7f8e\u5143\u5e7f\u544a\u8d39\uff09 \u5176\u4ed643%\u7684\u5e7f\u544a\u70b9\u51fb\u91cf\u5206\u914d\u5230\u5269\u4f59\u7684\u5e7f\u544a\u4f4d\u4e0a\u4e86\uff0c\u5982\u4e0b\u8868\u6240\u793a\uff0c\u7b2c\u4e8c\u540d\u9760\u540e\u7684\u4f4d\u7f6e\u6210\u672c\u76f8\u5bf9\u5e73\u7a33\uff0c\u4f46\u662f\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u663e\u8457\u63d0\u9ad8\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u4e3a\u4e86Google\u7684\u5e7f\u544a\u5934\u540d\u4f4d\u7f6e\u4ed8\u4e24\u500d\u3001\u4e09\u500d\u751a\u81f3\u66f4\u9ad8\u8d39\u7528\uff0c\u4f60\u89c9\u5f97\u8f6c\u5316\u80fd\u62b5\u6d88\u5e7f\u544a\u6d88\u8017\u5417\uff1f\u6211\u770b\u60ac \u4e3e\u4e2a\u4f8b\u5b50\uff0c\u4e00\u5bb6\u8f66\u9669\u7f51\u7ad9\u9700\u8981\u4e3a\u7b2c\u4e8c\u540d\u7684\u5e7f\u544a\u4f4d\u4ed8\u51fa\u6bcf\u6b21\u70b9\u51fb25\u7f8e\u5143\u7684\u6210\u672c\uff0c\u800c\u6392\u540d\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u6216\u8bb8\u8981\u9ad8\u8fbe80\u7f8e\u5143\uff0c\u6240\u4ee5\u5728\u6295\u653e\u4e4b\u524d\u5f97\u5148\u60f3\u60f3\u662f\u4e0d\u662f\u6700\u9ad8\u7684\u4f4d\u7f6e\u6709\u66f4\u9ad8\u7684ROI\uff0c\u800c\u7edd\u5927\u591a\u6570\u60c5\u51b5\u4e0b\u7b54\u6848\u662f\u5426\uff0c\u6211\u66f4\u613f\u610f\u5c1d\u8bd5\u5176\u4ed6\u4f4d\u7f6e\uff0c\u83b7\u5f97\u66f4\u9ad8\u7684ROI \u5bf9\u6211\u800c\u8a00\uff0c\u6700\u4f73\u5e7f\u544a\u4f4d\u662f1.5~2.5\u4e4b\u95f4\uff0c\u7b56\u7565\u662f\u901a\u8fc7\u4e0d\u65ad\u4f18\u5316\uff0c\u7528\u6700\u4f4e\u7684\u6210\u672c\u6324\u5230\u8fd9\u4e2a\u5e7f\u544a\u4f4d\u533a\u95f4\uff0c\u5f53\u7136\u6392\u540d\u5076\u5c14\u4e5f\u4f1a\u5230\u7b2c\u4e00\u4f4d\u6216\u8005\u7b2c\u4e09\u4f4d\uff0c\u4f46\u662f\u5fc5\u987b\u4fdd\u8bc1\u4e0d\u80fd\u8dcc\u5230\u7b2c\u56db\u4f4d\uff08\u70b9\u51fb\u91cf\u6700\u5dee\u7684\u4f4d\u7f6e\uff0c\u53f3\u4fa7\u7b2c\u4e00\u4f4d\uff09\uff08\u5907\u6ce8\uff1aGoogle\u5e7f\u544a\u4f4d\u7f6e\u6700\u8fd1\u8c03\u6574\u8fc7\uff0c\u7b2c\u56db\u4f4d\u4ecd\u7136\u5728\u5de6\u4fa7\uff09 \u4e0b\u9762\u662f\u6211\u7684\u5927\u81f4\u4f18\u5316\u6d41\u7a0b\uff1a 1.\u8bbe\u7f6e\u81ea\u52a8\u51fa\u4ef7\u76f4\u81f3\u6392\u5230\u7b2c\u4e00\u540d\u4e3a\u6b62 2.\u5173\u95ed\u81ea\u52a8\u7ade\u4ef7\uff0c\u4eba\u5de5\u8c03\u6574 3.\u4e0d\u65ad\u6478\u7d22\u8fbe\u5230\u6700\u4f73\u6392\u540d\u70b9\u3002 \u518d\u6765\u68b3\u7406\u4e0b\u4e3a\u4f55\u7b2c\u4e8c\u540d\u548c\u7b2c\u4e09\u540d\u7684\u4f4d\u7f6e\u5e26\u6765\u66f4\u597d\u56de\u62a5\uff0c\u903b\u8f91\u662f\u8fd9\u6837\u7684\uff1a\u7b2c\u4e00\u540d\u7684\u70b9\u51fb\u66f4\u591a\u662f\u4fe1\u606f\u7c7b\u7684\u8bf7\u6c42\uff0c\u5269\u4f59\u4f4d\u7f6e\u83b7\u5f97\u7684\u70b9\u51fb\u6f5c\u5728\u53d8\u73b0\u7684\u53ef\u80fd\u6027\u5c31\u4f1a\u66f4\u9ad8\u3002 \u7528\u6237\u4e70\u4e4b\u524d\u90fd\u4f1a\u901b\u901b\uff0c\u56de\u5fc6\u4e0b\u4e0a\u4e00\u6b21\u4f60\u7f51\u4e0a\u8d2d\u7269\u7684\u7ecf\u5386,\u5bf9\u4e8e\u5728\u7f51\u4e0a\u67e5\u627e\u95ee\u9898\u7b54\u6848\u7684\u7528\u6237\uff0c\u627e\u5230\u76ee\u6807\u7f51\u9875\u540e\u5c31\u4f1a\u79bb\u5f00\u3002\u800c\u8d2d\u7269\u5219\u4e0d\u4e00\u6837\uff0c\u4f1a\u6253\u5f00\u597d\u51e0\u4e2a\u9875\u9762\u4e92\u76f8\u6bd4\u8f83\uff0c\u4eab\u53d7\u901b\u7684\u4e50\u8da3\uff0c\u56e0\u6b64\u6392\u540d\u57281.5~2.5\u4e4b\u95f4\uff0c\u80fd\u6709\u6548\u5730\u8fc7\u6ee4\u4e00\u6279\u4fe1\u606f\u7c7b\u68c0\u7d22\u7684\u6d41\u91cf\uff0c\u63d0\u9ad8\u4e86\u6f5c\u5728\u7528\u6237\uff08\u5bf9\u4ea7\u54c1\u670d\u52a1\u611f\u5174\u8da3\uff09\u70b9\u51fb\u7f51\u7ad9\u7684\u51e0\u7387\u3002 \u00a0 2.\u5e7f\u544a\u4f4d\u7f6e\u7684\u79d8\u5bc6 \u201c\u8d8a\u5927\u8d8a\u597d\u201d\u662f\u81ea\u7136\u754c\u7684\u5b9a\u5f8b\uff0c\u5bf9\u5e7f\u544a\u6765\u8bf4\u4e5f\u662f\u4e00\u6837\uff0c\u5e7f\u544a\u5360\u636e\u7684\u7a7a\u95f4\u8d8a\u5927\uff0c\u5438\u5f15\u70b9\u51fb\u7684\u80fd\u529b\u4e5f\u5c31\u8d8a\u5f3a\u3002 \u63d0\u9ad8\u5e7f\u544a\u5c3a\u5bf8\u7684\u65b9\u6cd5\u5c31\u662f\u5145\u5206\u5229\u7528\u6269\u5c55\u521b\u610f\uff0c\u4f8b\u5982\uff1a Sitelinks \u6269\u5c55\uff0c\u5730\u7406\u4f4d\u7f6e\u6269\u5c55\uff0c\u7535\u8bdd\u6269\u5c55\uff0cApp\u6269\u5c55\uff0c\u8bc4\u8bba\u6269\u5c55\uff0c\u5356\u70b9\u6269\u5c55\u7b49\u7b49\uff0c\u9700\u8981\u5145\u5206\u53d1\u6325\u8fd9\u4e9b\u6269\u5c55\u521b\u610f\u6837\u5f0f\u7684\u6f5c\u529b\uff0c\u6bcf\u591a\u4e00\u4e2a\u9644\u52a0\u521b\u610f\uff0c\u4e8b\u5b9e\u4e0a\u5e7f\u544a\u4f4d\u4e5f\u4f1a\u8d8a\u5927\u3002\u5927\u591a\u6570\u7528\u6237\u4f1a\u6839\u636e\u6295\u653e\u7f51\u7ad9\u662f\u5426\u6709\u5bf9\u5e94\u7684\u5185\u5bb9\u6765\u9009\u62e9\u6269\u5c55\u521b\u610f\uff0c\u4f46\u662f\u6211\u7684\u5efa\u8bae\u662f\u6240\u6709\u6269\u5c55\u6837\u5f0f\u901a\u901a\u7528\u4e0a\uff0c\u5373\u4f7f\u662f\u4fee\u6539\u7f51\u7ad9\u5185\u5bb9\u4e5f\u662f\u503c\u5f97\u7684\u3002 \u4f8b\u5982\uff1a\u6ca1\u6709\u8db3\u591f\u591a\u7684\u7740\u9646\u9875\u9762\uff1f \u5efa\u8bae\uff1a\u65b0\u5efa\u65b0\u9875\u9762\uff0c\u8865\u5145\u5bf9\u7528\u6237\u6709\u7528\uff0c\u80fd\u591f\u63d0\u9ad8\u8f6c\u5316\u7684\u5185\u5bb9\uff0c\u5185\u5bb9\u90fd\u53ef\u4ee5\u6301\u7eed\u4f18\u5316\uff0c\u4f46\u662f\u9996\u5148\u8981\u505a\u7684\u662f\u628a\u7528\u6237\u7ed9\u5f15\u5165\u7f51\u7ad9\u3002 3.\u964d\u4f4e\u9ad8CPC\u5173\u952e\u8bcd\u51fa\u4ef7 \u6700\u8fd1\u6211\u5728\u4f18\u5316\u7684\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\uff0c\u6709\u4e00\u4e9b\u70b9\u51fb\u6210\u672c\u8d85\u9ad8\u7684\u5173\u952e\u8bcd\uff0c\u5e76\u4e14\u6bcf\u5468\u70b9\u51fb\u6210\u672c\u90fd\u5728\u589e\u957f\uff0c\u6709\u4e9b\u6ca1\u6709\u6392\u5728\u524d\u4e09\u4f4d\u7684\u5173\u952e\u8bcd\u6d88\u8017\u4e5f\u5f88\u9ad8\u3002\u6211\u51b3\u5b9a\u6d4b\u8bd5\u4e0b\u8fd9\u4e9b\u8bcd\u662f\u5426\u503c\u5f97\u51fa\u8fd9\u4e48\u9ad8\u7684\u4ef7\u683c\uff0c\u505a\u6cd5\u5982\u4e0b\uff1a 1.\u6d4b\u8bd525\u4e2a\u5173\u952e\u8bcd\u5de6\u53f3\uff0c\u4e4b\u524d\u8fd9\u4e9b\u8bcd\u70b9\u51fb\u6210\u672c\u572895\u7f8e\u5143 2.\u51fa\u4ef7\u62c9\u4f4e\u523025\u7f8e\u5143\u4e00\u4e2a\u70b9\u51fb\uff0c\u4e5f\u5c31\u662f\u7b2c\u4e00\u9875\u6700\u4f4e\u51c6\u5165\u4ef7 3.\u5e7f\u544a\u8fd0\u884c\u4e03\u65e5 \u5e7f\u544a\u6570\u636e\u660e\u663e\u6539\u5584\uff0c\u540c\u65f6CTR\u4e5f\u5728\u4e0a\u5347\uff0cCPC\u5728\u4e0b\u964d\uff0c\u8fd9\u4e9b\u5173\u952e\u8bcd\u7684\u6392\u540d\u5176\u5b9e\u53ea\u8dcc\u4e86\u4e00\u4e9b\uff0c\u4f46\u662f\u6210\u672c\u964d\u4f4e\u4e8675%\u5de6\u53f3\uff0cROI\u4e5f\u5927\u5927\u63d0\u9ad8\u3002&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1542","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u539f\u6587\u94fe\u63a5\uff1ahttps:\/\/moz.com\/ugc\/unconventional-adwords-takeaways-to-boost-your-ppc-performance \u4e92\u8054\u7f51\u4e0a\u5173\u4e8eGoogle SEM\u7684\u4f18\u5316\u6280\u5de7\u4fef\u62fe\u7686\u662f\uff0c\u4e0d\u8fc7\u6211\u8fd9\u7bc7\u6587\u7ae0\u91cc\u9762\u6280\u5de7\u5927\u591a\u5e76\u4e0d\u5e38\u89c1\uff0c\u8fd9\u4e9b\u65b9\u6cd5\u5f80\u5f80\u662f\u548c\u5b98\u65b9\u6587\u6863\u76f8\u6096\u7684\uff0c\u800c\u6211\u5b9e\u9645\u4f7f\u7528\u540e\u53d1\u73b0\u6548\u679c\u4e0d\u9519\u3002\u5e76\u4e0d\u662f\u56e0\u4e3aGoogle\u6545\u610f\u8bf4\u8c0e\uff0c\u800c\u662fAdwords\u672c\u8eab\u7684\u5229\u76ca\u70b9\u662f\u8981\u4e3aGoogle\u521b\u9020\u6536\u5165\uff0c\u56e0\u6b64\u4e3a\u4e86\u907f\u514d\u9677\u5165\u5751\u4e2d\uff0c\u5f88\u591a\u7b56\u7565\u9700\u8981\u4eb2\u81ea\u5c1d\u8bd5\u624d\u80fd\u9a8c\u8bc1\u7ed3\u679c\u3002 1.\u6392\u540d\u7b2c\u4e00\u672a\u5fc5\u662f\u6700\u4f73\u9009\u62e9 \u4e5f\u8bb8\u4f60\u4f1a\u89c9\u5f97\u4e0d\u53ef\u601d\u8bae\uff0c\u6211\u4f1a\u653e\u7740\u6392\u540d\u7b2c\u4e00\u7684\u5e7f\u544a\u4f4d\u4e0d\u53bb\u62a2\uff0c\u5373\u4f7f\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u6211\u53ef\u4ee5\u627f\u53d7\u3002\u5c31\u6211\u4e2a\u4eba\u800c\u8a00\uff0c\u8bbf\u95eeGOOGLE\u65f6\uff0c\u4f1a\u5148\u6d4f\u89c8\u524d\u4e09\u6761\u81ea\u7136\u6392\u540d\u7ed3\u679c\uff0c\u7136\u540e\u89c6\u7ebf\u5f80\u4e0a\uff0c\u770b\u770b\u5e7f\u544a\u7ed3\u679c\u4e2d\u7b2c\u4e8c\u540d\u548c\u7b2c\u4e09\u540d\u7f51\u7ad9\uff0c\u6392\u540d\u7b2c\u4e09\u7684\u5e7f\u544a\u4f4d\u662f\u548c\u81ea\u7136\u7ed3\u679c\u6700\u63a5\u8fd1\u7684\u4f4d\u7f6e\uff0c\u4e5f\u662f\u6211\u6700\u5e38\u70b9\u51fb\u7684\u5e7f\u544a\u4f4d \u6839\u636e\u6211\u7684\u7edf\u8ba1\uff0c57%\u7684\u4ed8\u8d39\u70b9\u51fb\u6d41\u5411\u4e86\u6392\u540d\u7b2c\u4e00\u7684\u5e7f\u544a\u4f4d\uff0815\u5e748\u6708\u4efd\u7684\u7814\u7a76\uff0c\u6837\u672c\u5305\u62ec\u4e8622000\u4e2a\u641c\u7d22\u8bcd\uff0c\u6d88\u8017\u4e86100\u4e07\u7f8e\u5143\u5e7f\u544a\u8d39\uff09 \u5176\u4ed643%\u7684\u5e7f\u544a\u70b9\u51fb\u91cf\u5206\u914d\u5230\u5269\u4f59\u7684\u5e7f\u544a\u4f4d\u4e0a\u4e86\uff0c\u5982\u4e0b\u8868\u6240\u793a\uff0c\u7b2c\u4e8c\u540d\u9760\u540e\u7684\u4f4d\u7f6e\u6210\u672c\u76f8\u5bf9\u5e73\u7a33\uff0c\u4f46\u662f\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u663e\u8457\u63d0\u9ad8\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u4e3a\u4e86Google\u7684\u5e7f\u544a\u5934\u540d\u4f4d\u7f6e\u4ed8\u4e24\u500d\u3001\u4e09\u500d\u751a\u81f3\u66f4\u9ad8\u8d39\u7528\uff0c\u4f60\u89c9\u5f97\u8f6c\u5316\u80fd\u62b5\u6d88\u5e7f\u544a\u6d88\u8017\u5417\uff1f\u6211\u770b\u60ac \u4e3e\u4e2a\u4f8b\u5b50\uff0c\u4e00\u5bb6\u8f66\u9669\u7f51\u7ad9\u9700\u8981\u4e3a\u7b2c\u4e8c\u540d\u7684\u5e7f\u544a\u4f4d\u4ed8\u51fa\u6bcf\u6b21\u70b9\u51fb25\u7f8e\u5143\u7684\u6210\u672c\uff0c\u800c\u6392\u540d\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u6216\u8bb8\u8981\u9ad8\u8fbe80\u7f8e\u5143\uff0c\u6240\u4ee5\u5728\u6295\u653e\u4e4b\u524d\u5f97\u5148\u60f3\u60f3\u662f\u4e0d\u662f\u6700\u9ad8\u7684\u4f4d\u7f6e\u6709\u66f4\u9ad8\u7684ROI\uff0c\u800c\u7edd\u5927\u591a\u6570\u60c5\u51b5\u4e0b\u7b54\u6848\u662f\u5426\uff0c\u6211\u66f4\u613f\u610f\u5c1d\u8bd5\u5176\u4ed6\u4f4d\u7f6e\uff0c\u83b7\u5f97\u66f4\u9ad8\u7684ROI \u5bf9\u6211\u800c\u8a00\uff0c\u6700\u4f73\u5e7f\u544a\u4f4d\u662f1.5~2.5\u4e4b\u95f4\uff0c\u7b56\u7565\u662f\u901a\u8fc7\u4e0d\u65ad\u4f18\u5316\uff0c\u7528\u6700\u4f4e\u7684\u6210\u672c\u6324\u5230\u8fd9\u4e2a\u5e7f\u544a\u4f4d\u533a\u95f4\uff0c\u5f53\u7136\u6392\u540d\u5076\u5c14\u4e5f\u4f1a\u5230\u7b2c\u4e00\u4f4d\u6216\u8005\u7b2c\u4e09\u4f4d\uff0c\u4f46\u662f\u5fc5\u987b\u4fdd\u8bc1\u4e0d\u80fd\u8dcc\u5230\u7b2c\u56db\u4f4d\uff08\u70b9\u51fb\u91cf\u6700\u5dee\u7684\u4f4d\u7f6e\uff0c\u53f3\u4fa7\u7b2c\u4e00\u4f4d\uff09\uff08\u5907\u6ce8\uff1aGoogle\u5e7f\u544a\u4f4d\u7f6e\u6700\u8fd1\u8c03\u6574\u8fc7\uff0c\u7b2c\u56db\u4f4d\u4ecd\u7136\u5728\u5de6\u4fa7\uff09 \u4e0b\u9762\u662f\u6211\u7684\u5927\u81f4\u4f18\u5316\u6d41\u7a0b\uff1a 1.\u8bbe\u7f6e\u81ea\u52a8\u51fa\u4ef7\u76f4\u81f3\u6392\u5230\u7b2c\u4e00\u540d\u4e3a\u6b62 2.\u5173\u95ed\u81ea\u52a8\u7ade\u4ef7\uff0c\u4eba\u5de5\u8c03\u6574 3.\u4e0d\u65ad\u6478\u7d22\u8fbe\u5230\u6700\u4f73\u6392\u540d\u70b9\u3002 \u518d\u6765\u68b3\u7406\u4e0b\u4e3a\u4f55\u7b2c\u4e8c\u540d\u548c\u7b2c\u4e09\u540d\u7684\u4f4d\u7f6e\u5e26\u6765\u66f4\u597d\u56de\u62a5\uff0c\u903b\u8f91\u662f\u8fd9\u6837\u7684\uff1a\u7b2c\u4e00\u540d\u7684\u70b9\u51fb\u66f4\u591a\u662f\u4fe1\u606f\u7c7b\u7684\u8bf7\u6c42\uff0c\u5269\u4f59\u4f4d\u7f6e\u83b7\u5f97\u7684\u70b9\u51fb\u6f5c\u5728\u53d8\u73b0\u7684\u53ef\u80fd\u6027\u5c31\u4f1a\u66f4\u9ad8\u3002 \u7528\u6237\u4e70\u4e4b\u524d\u90fd\u4f1a\u901b\u901b\uff0c\u56de\u5fc6\u4e0b\u4e0a\u4e00\u6b21\u4f60\u7f51\u4e0a\u8d2d\u7269\u7684\u7ecf\u5386,\u5bf9\u4e8e\u5728\u7f51\u4e0a\u67e5\u627e\u95ee\u9898\u7b54\u6848\u7684\u7528\u6237\uff0c\u627e\u5230\u76ee\u6807\u7f51\u9875\u540e\u5c31\u4f1a\u79bb\u5f00\u3002\u800c\u8d2d\u7269\u5219\u4e0d\u4e00\u6837\uff0c\u4f1a\u6253\u5f00\u597d\u51e0\u4e2a\u9875\u9762\u4e92\u76f8\u6bd4\u8f83\uff0c\u4eab\u53d7\u901b\u7684\u4e50\u8da3\uff0c\u56e0\u6b64\u6392\u540d\u57281.5~2.5\u4e4b\u95f4\uff0c\u80fd\u6709\u6548\u5730\u8fc7\u6ee4\u4e00\u6279\u4fe1\u606f\u7c7b\u68c0\u7d22\u7684\u6d41\u91cf\uff0c\u63d0\u9ad8\u4e86\u6f5c\u5728\u7528\u6237\uff08\u5bf9\u4ea7\u54c1\u670d\u52a1\u611f\u5174\u8da3\uff09\u70b9\u51fb\u7f51\u7ad9\u7684\u51e0\u7387\u3002 2.\u5e7f\u544a\u4f4d\u7f6e\u7684\u79d8\u5bc6 \u201c\u8d8a\u5927\u8d8a\u597d\u201d\u662f\u81ea\u7136\u754c\u7684\u5b9a\u5f8b\uff0c\u5bf9\u5e7f\u544a\u6765\u8bf4\u4e5f\u662f\u4e00\u6837\uff0c\u5e7f\u544a\u5360\u636e\u7684\u7a7a\u95f4\u8d8a\u5927\uff0c\u5438\u5f15\u70b9\u51fb\u7684\u80fd\u529b\u4e5f\u5c31\u8d8a\u5f3a\u3002 \u63d0\u9ad8\u5e7f\u544a\u5c3a\u5bf8\u7684\u65b9\u6cd5\u5c31\u662f\u5145\u5206\u5229\u7528\u6269\u5c55\u521b\u610f\uff0c\u4f8b\u5982\uff1a Sitelinks \u6269\u5c55\uff0c\u5730\u7406\u4f4d\u7f6e\u6269\u5c55\uff0c\u7535\u8bdd\u6269\u5c55\uff0cApp\u6269\u5c55\uff0c\u8bc4\u8bba\u6269\u5c55\uff0c\u5356\u70b9\u6269\u5c55\u7b49\u7b49\uff0c\u9700\u8981\u5145\u5206\u53d1\u6325\u8fd9\u4e9b\u6269\u5c55\u521b\u610f\u6837\u5f0f\u7684\u6f5c\u529b\uff0c\u6bcf\u591a\u4e00\u4e2a\u9644\u52a0\u521b\u610f\uff0c\u4e8b\u5b9e\u4e0a\u5e7f\u544a\u4f4d\u4e5f\u4f1a\u8d8a\u5927\u3002\u5927\u591a\u6570\u7528\u6237\u4f1a\u6839\u636e\u6295\u653e\u7f51\u7ad9\u662f\u5426\u6709\u5bf9\u5e94\u7684\u5185\u5bb9\u6765\u9009\u62e9\u6269\u5c55\u521b\u610f\uff0c\u4f46\u662f\u6211\u7684\u5efa\u8bae\u662f\u6240\u6709\u6269\u5c55\u6837\u5f0f\u901a\u901a\u7528\u4e0a\uff0c\u5373\u4f7f\u662f\u4fee\u6539\u7f51\u7ad9\u5185\u5bb9\u4e5f\u662f\u503c\u5f97\u7684\u3002 \u4f8b\u5982\uff1a\u6ca1\u6709\u8db3\u591f\u591a\u7684\u7740\u9646\u9875\u9762\uff1f \u5efa\u8bae\uff1a\u65b0\u5efa\u65b0\u9875\u9762\uff0c\u8865\u5145\u5bf9\u7528\u6237\u6709\u7528\uff0c\u80fd\u591f\u63d0\u9ad8\u8f6c\u5316\u7684\u5185\u5bb9\uff0c\u5185\u5bb9\u90fd\u53ef\u4ee5\u6301\u7eed\u4f18\u5316\uff0c\u4f46\u662f\u9996\u5148\u8981\u505a\u7684\u662f\u628a\u7528\u6237\u7ed9\u5f15\u5165\u7f51\u7ad9\u3002 3.\u964d\u4f4e\u9ad8CPC\u5173\u952e\u8bcd\u51fa\u4ef7 \u6700\u8fd1\u6211\u5728\u4f18\u5316\u7684\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\uff0c\u6709\u4e00\u4e9b\u70b9\u51fb\u6210\u672c\u8d85\u9ad8\u7684\u5173\u952e\u8bcd\uff0c\u5e76\u4e14\u6bcf\u5468\u70b9\u51fb\u6210\u672c\u90fd\u5728\u589e\u957f\uff0c\u6709\u4e9b\u6ca1\u6709\u6392\u5728\u524d\u4e09\u4f4d\u7684\u5173\u952e\u8bcd\u6d88\u8017\u4e5f\u5f88\u9ad8\u3002\u6211\u51b3\u5b9a\u6d4b\u8bd5\u4e0b\u8fd9\u4e9b\u8bcd\u662f\u5426\u503c\u5f97\u51fa\u8fd9\u4e48\u9ad8\u7684\u4ef7\u683c\uff0c\u505a\u6cd5\u5982\u4e0b\uff1a 1.\u6d4b\u8bd525\u4e2a\u5173\u952e\u8bcd\u5de6\u53f3\uff0c\u4e4b\u524d\u8fd9\u4e9b\u8bcd\u70b9\u51fb\u6210\u672c\u572895\u7f8e\u5143 2.\u51fa\u4ef7\u62c9\u4f4e\u523025\u7f8e\u5143\u4e00\u4e2a\u70b9\u51fb\uff0c\u4e5f\u5c31\u662f\u7b2c\u4e00\u9875\u6700\u4f4e\u51c6\u5165\u4ef7 3.\u5e7f\u544a\u8fd0\u884c\u4e03\u65e5 \u5e7f\u544a\u6570\u636e\u660e\u663e\u6539\u5584\uff0c\u540c\u65f6CTR\u4e5f\u5728\u4e0a\u5347\uff0cCPC\u5728\u4e0b\u964d\uff0c\u8fd9\u4e9b\u5173\u952e\u8bcd\u7684\u6392\u540d\u5176\u5b9e\u53ea\u8dcc\u4e86\u4e00\u4e9b\uff0c\u4f46\u662f\u6210\u672c\u964d\u4f4e\u4e8675%\u5de6\u53f3\uff0cROI\u4e5f\u5927\u5927\u63d0\u9ad8\u3002 \u5176\u5b9e\u8fdb\u4e00\u6b65\u53bb\u4f18\u5316\u8fd9\u4e9b\u5173\u952e\u8bcd\u53ef\u4ee5\u518d\u62c9\u4f4e\u6210\u672c\uff0c\u56e0\u6b64\u6211\u5f3a\u70c8\u5efa\u8bae\u4f60\u907f\u514d\u5bf9\u6838\u5fc3\u5173\u952e\u8bcd\u65e0\u9650\u5236\u51fa\u9ad8\u4ef7\uff0c\u5e76\u4e0d\u662f\u82b1\u5f97\u8d8a\u591a\uff0c\u70b9\u51fb\u8d8a\u591a\uff0c\u5373\u4f7f\u662f\u6392\u5728\u7b2c\u4e00\u9875\u7b2c\u4e00\u540d\u4e5f\u672a\u5fc5\u662f\u6700\u4f73\u7684\u7b56\u7565\u3002 4.\u522b\u8ba9Google\u5229\u7528\u7528\u6237\u7684\u8bef\u62fc\u989d\u5916\u6536\u8d39 \u6211\u89c9\u5f97\u6709\u70b9\u9634\u8c0b\u8bba\u7684\u611f\u89c9\uff0cGoogle\u672c\u6765\u53ef\u4ee5\u63d0\u793a\u7528\u6237\u8f93\u5165\u6709\u9519\u8bef\uff0c\u7ed9\u7528\u6237\u5c55\u793a\u6b63\u786e\u5173\u952e\u8bcd\u5bf9\u5e94\u7684\u5e7f\u544a\uff0c\u4f46\u662f\u5e76\u6ca1\u6709\u8fd9\u4e48\u505a\u3002 \u5982\u679c\u6211\u7684\u5426\u5b9a\u5173\u952e\u8bcd\u662fbiycle\uff0c\u7528\u6237\u641c\u7d22\u4e86bisycle\uff0c\u5e7f\u544a\u4ecd\u7136\u4f1a\u88ab\u5c55\u793a\uff0c\u70b9\u51fb\u5e76\u6263\u8d39\u3002\u8fd8\u597d\u6709\u8fd9\u6837\u7684\u5de5\u5177:http:\/\/tools.seobook.com\/spelling\/keywords-typos.cgi ,\u53ef\u4ee5\u81ea\u52a8\u751f\u6210\u5426\u5b9a\u5173\u952e\u8bcd\u7684\u591a\u79cd\u5f62\u5f0f\uff0c\u4e3e\u4f8b\u8bf4\u6709100\u4e2a\u5426\u5b9a\u5173\u952e\u8bcd\uff0c\u53ef\u80fd\u4f1a\u751f\u621010000\u79cd\u5426\u5b9a\u5173\u952e\u8bcd\u7ec4\u5408\uff0c\u770b\u8d77\u6765\u6709\u70b9\u77eb\u6789\u8fc7\u6b63\uff0c\u4f46\u662f\u5bf9\u90a3\u4e9b\u5e7f\u544a\u7ecf\u5e38\u88ab\u9519\u62fc\u8bcd\u5339\u914d\u7684\u60c5\u51b5\u975e\u5e38\u6709\u7528\u3002 \u5728\u5426\u5b9a\u5173\u952e\u8bcd\u7ba1\u7406\u7684\u65f6\u5019\uff0c\u5efa\u7acb\u4e00\u4e2a\u9519\u62fc\u5217\u8868\uff0c\u957f\u671f\u4e0b\u6765\u53ef\u4ee5\u8282\u7701\u5f88\u591a\u4e0d\u5fc5\u8981\u7684\u5e7f\u544a\u82b1\u8d39\u3002 \u6ce8\uff1a\u5f3a\u70c8\u5efa\u8bae\u53bb\u4ed4\u7ec6\u5ba1\u6838\u9519\u62fc\u5217\u8868\uff0c\u4ee5\u514d\u8bef\u4f24\u6709\u7528\u7684\u5173\u952e\u8bcd 5.\u5254\u9664\u6240\u6709\u4fe1\u606f\u7c7b\u7684\u5173\u952e\u8bcd \u7528\u6237\u641c\u7d22\u7684\u6709\u4e09\u7c7b\u5173\u952e\u8bcd: 1.\u4fe1\u606f\u7c7b\uff1a\u5728\u8d2d\u4e70\u524d\u641c\u7d22\u76f8\u5173\u4fe1\u606f 2.\u54c1\u724c\u7c7b: \u641c\u7d22\u7279\u5b9a\u7684\u54c1\u724c\u8bcd 3.\u5546\u4e1a\u7c7b: \u63a5\u8fd1\u5b8c\u6210\u8d2d\u4e70\u52a8\u4f5c \u6216\u51c6\u5907\u4e70\u4e4b\u524d\u641c\u7d22\u7684\u5173\u952e\u8bcd \u5f53\u4fe1\u606f\u7c7b\u641c\u7d22\u5339\u914d\u51fa\u4f60\u7684\u5e7f\u544a\u4e4b\u65f6\uff0c\u5f88\u53ef\u80fd\u70b9\u51fb\u7684\u7528\u6237\u5e76\u4e0d\u4f1a\u8d2d\u4e70\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u8fd9\u7c7b\u8bcd\u53ef\u4ee5\u7559\u7ed9\u4f60\u7684\u81ea\u7136\u6392\u540d\u7ed3\u679c\u3002 \u4ee5\u4e0b\u8fd9\u4e9b\u8bcd\u6c47\u4e5f\u9700\u8981\u9010\u6e10\u5254\u9664\uff1a 1.\u7591\u95ee\u8bcd\uff08\u4ec0\u4e48\uff1f\u4e3a\u4ec0\u4e48\uff1f\u4f55\u65f6\uff1f\u4f55\u5730\uff1f\u600e\u6837\uff1f\u54ea\u91cc\uff1f\u54ea\u4e9b\uff1f \u7b49\u7b49\uff09 2.\u5728\u6709\u628a\u63e1\u7684\u60c5\u51b5\u4e0b\uff0c\u5254\u9664\u590d\u6570\u8bcd\uff08fees costs rights doctors\u7b49\u7b49\uff09\uff0c\u8fd9\u7c7b\u8bcd\u4fe1\u606f\u7c7b\u67e5\u8be2\u7684\u503e\u5411\u4f1a\u66f4\u52a0\u660e\u663e\u3002\u5f53\u7136\u6700\u597d\u7684\u65b9\u6cd5\u662f\u901a\u8fc7\u6d4b\u8bd5\u8f6c\u5316\u7387\u6570\u636e\u6765\u51b3\u5b9a\u662f\u5426\u9700\u8981\u5426\u5b9a\u5bf9\u5e94\u5173\u952e\u8bcd\u3002 3.\u6709\u7740\u660e\u786e\u4fe1\u606f\u68c0\u7d22\u503e\u5411\u7684\u5173\u952e\u8bcd\uff08jobs, become,\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"admin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/86i87.com\/?p=1542\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"My Blog - My WordPress Blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Google SEM\u7684\u975e\u5e38\u89c4\u4f18\u5316\u65b9\u6cd5 - My Blog\" \/>\n\t\t<meta property=\"og:description\" content=\"\u539f\u6587\u94fe\u63a5\uff1ahttps:\/\/moz.com\/ugc\/unconventional-adwords-takeaways-to-boost-your-ppc-performance \u4e92\u8054\u7f51\u4e0a\u5173\u4e8eGoogle SEM\u7684\u4f18\u5316\u6280\u5de7\u4fef\u62fe\u7686\u662f\uff0c\u4e0d\u8fc7\u6211\u8fd9\u7bc7\u6587\u7ae0\u91cc\u9762\u6280\u5de7\u5927\u591a\u5e76\u4e0d\u5e38\u89c1\uff0c\u8fd9\u4e9b\u65b9\u6cd5\u5f80\u5f80\u662f\u548c\u5b98\u65b9\u6587\u6863\u76f8\u6096\u7684\uff0c\u800c\u6211\u5b9e\u9645\u4f7f\u7528\u540e\u53d1\u73b0\u6548\u679c\u4e0d\u9519\u3002\u5e76\u4e0d\u662f\u56e0\u4e3aGoogle\u6545\u610f\u8bf4\u8c0e\uff0c\u800c\u662fAdwords\u672c\u8eab\u7684\u5229\u76ca\u70b9\u662f\u8981\u4e3aGoogle\u521b\u9020\u6536\u5165\uff0c\u56e0\u6b64\u4e3a\u4e86\u907f\u514d\u9677\u5165\u5751\u4e2d\uff0c\u5f88\u591a\u7b56\u7565\u9700\u8981\u4eb2\u81ea\u5c1d\u8bd5\u624d\u80fd\u9a8c\u8bc1\u7ed3\u679c\u3002 1.\u6392\u540d\u7b2c\u4e00\u672a\u5fc5\u662f\u6700\u4f73\u9009\u62e9 \u4e5f\u8bb8\u4f60\u4f1a\u89c9\u5f97\u4e0d\u53ef\u601d\u8bae\uff0c\u6211\u4f1a\u653e\u7740\u6392\u540d\u7b2c\u4e00\u7684\u5e7f\u544a\u4f4d\u4e0d\u53bb\u62a2\uff0c\u5373\u4f7f\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u6211\u53ef\u4ee5\u627f\u53d7\u3002\u5c31\u6211\u4e2a\u4eba\u800c\u8a00\uff0c\u8bbf\u95eeGOOGLE\u65f6\uff0c\u4f1a\u5148\u6d4f\u89c8\u524d\u4e09\u6761\u81ea\u7136\u6392\u540d\u7ed3\u679c\uff0c\u7136\u540e\u89c6\u7ebf\u5f80\u4e0a\uff0c\u770b\u770b\u5e7f\u544a\u7ed3\u679c\u4e2d\u7b2c\u4e8c\u540d\u548c\u7b2c\u4e09\u540d\u7f51\u7ad9\uff0c\u6392\u540d\u7b2c\u4e09\u7684\u5e7f\u544a\u4f4d\u662f\u548c\u81ea\u7136\u7ed3\u679c\u6700\u63a5\u8fd1\u7684\u4f4d\u7f6e\uff0c\u4e5f\u662f\u6211\u6700\u5e38\u70b9\u51fb\u7684\u5e7f\u544a\u4f4d \u6839\u636e\u6211\u7684\u7edf\u8ba1\uff0c57%\u7684\u4ed8\u8d39\u70b9\u51fb\u6d41\u5411\u4e86\u6392\u540d\u7b2c\u4e00\u7684\u5e7f\u544a\u4f4d\uff0815\u5e748\u6708\u4efd\u7684\u7814\u7a76\uff0c\u6837\u672c\u5305\u62ec\u4e8622000\u4e2a\u641c\u7d22\u8bcd\uff0c\u6d88\u8017\u4e86100\u4e07\u7f8e\u5143\u5e7f\u544a\u8d39\uff09 \u5176\u4ed643%\u7684\u5e7f\u544a\u70b9\u51fb\u91cf\u5206\u914d\u5230\u5269\u4f59\u7684\u5e7f\u544a\u4f4d\u4e0a\u4e86\uff0c\u5982\u4e0b\u8868\u6240\u793a\uff0c\u7b2c\u4e8c\u540d\u9760\u540e\u7684\u4f4d\u7f6e\u6210\u672c\u76f8\u5bf9\u5e73\u7a33\uff0c\u4f46\u662f\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u663e\u8457\u63d0\u9ad8\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u4e3a\u4e86Google\u7684\u5e7f\u544a\u5934\u540d\u4f4d\u7f6e\u4ed8\u4e24\u500d\u3001\u4e09\u500d\u751a\u81f3\u66f4\u9ad8\u8d39\u7528\uff0c\u4f60\u89c9\u5f97\u8f6c\u5316\u80fd\u62b5\u6d88\u5e7f\u544a\u6d88\u8017\u5417\uff1f\u6211\u770b\u60ac \u4e3e\u4e2a\u4f8b\u5b50\uff0c\u4e00\u5bb6\u8f66\u9669\u7f51\u7ad9\u9700\u8981\u4e3a\u7b2c\u4e8c\u540d\u7684\u5e7f\u544a\u4f4d\u4ed8\u51fa\u6bcf\u6b21\u70b9\u51fb25\u7f8e\u5143\u7684\u6210\u672c\uff0c\u800c\u6392\u540d\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u6216\u8bb8\u8981\u9ad8\u8fbe80\u7f8e\u5143\uff0c\u6240\u4ee5\u5728\u6295\u653e\u4e4b\u524d\u5f97\u5148\u60f3\u60f3\u662f\u4e0d\u662f\u6700\u9ad8\u7684\u4f4d\u7f6e\u6709\u66f4\u9ad8\u7684ROI\uff0c\u800c\u7edd\u5927\u591a\u6570\u60c5\u51b5\u4e0b\u7b54\u6848\u662f\u5426\uff0c\u6211\u66f4\u613f\u610f\u5c1d\u8bd5\u5176\u4ed6\u4f4d\u7f6e\uff0c\u83b7\u5f97\u66f4\u9ad8\u7684ROI \u5bf9\u6211\u800c\u8a00\uff0c\u6700\u4f73\u5e7f\u544a\u4f4d\u662f1.5~2.5\u4e4b\u95f4\uff0c\u7b56\u7565\u662f\u901a\u8fc7\u4e0d\u65ad\u4f18\u5316\uff0c\u7528\u6700\u4f4e\u7684\u6210\u672c\u6324\u5230\u8fd9\u4e2a\u5e7f\u544a\u4f4d\u533a\u95f4\uff0c\u5f53\u7136\u6392\u540d\u5076\u5c14\u4e5f\u4f1a\u5230\u7b2c\u4e00\u4f4d\u6216\u8005\u7b2c\u4e09\u4f4d\uff0c\u4f46\u662f\u5fc5\u987b\u4fdd\u8bc1\u4e0d\u80fd\u8dcc\u5230\u7b2c\u56db\u4f4d\uff08\u70b9\u51fb\u91cf\u6700\u5dee\u7684\u4f4d\u7f6e\uff0c\u53f3\u4fa7\u7b2c\u4e00\u4f4d\uff09\uff08\u5907\u6ce8\uff1aGoogle\u5e7f\u544a\u4f4d\u7f6e\u6700\u8fd1\u8c03\u6574\u8fc7\uff0c\u7b2c\u56db\u4f4d\u4ecd\u7136\u5728\u5de6\u4fa7\uff09 \u4e0b\u9762\u662f\u6211\u7684\u5927\u81f4\u4f18\u5316\u6d41\u7a0b\uff1a 1.\u8bbe\u7f6e\u81ea\u52a8\u51fa\u4ef7\u76f4\u81f3\u6392\u5230\u7b2c\u4e00\u540d\u4e3a\u6b62 2.\u5173\u95ed\u81ea\u52a8\u7ade\u4ef7\uff0c\u4eba\u5de5\u8c03\u6574 3.\u4e0d\u65ad\u6478\u7d22\u8fbe\u5230\u6700\u4f73\u6392\u540d\u70b9\u3002 \u518d\u6765\u68b3\u7406\u4e0b\u4e3a\u4f55\u7b2c\u4e8c\u540d\u548c\u7b2c\u4e09\u540d\u7684\u4f4d\u7f6e\u5e26\u6765\u66f4\u597d\u56de\u62a5\uff0c\u903b\u8f91\u662f\u8fd9\u6837\u7684\uff1a\u7b2c\u4e00\u540d\u7684\u70b9\u51fb\u66f4\u591a\u662f\u4fe1\u606f\u7c7b\u7684\u8bf7\u6c42\uff0c\u5269\u4f59\u4f4d\u7f6e\u83b7\u5f97\u7684\u70b9\u51fb\u6f5c\u5728\u53d8\u73b0\u7684\u53ef\u80fd\u6027\u5c31\u4f1a\u66f4\u9ad8\u3002 \u7528\u6237\u4e70\u4e4b\u524d\u90fd\u4f1a\u901b\u901b\uff0c\u56de\u5fc6\u4e0b\u4e0a\u4e00\u6b21\u4f60\u7f51\u4e0a\u8d2d\u7269\u7684\u7ecf\u5386,\u5bf9\u4e8e\u5728\u7f51\u4e0a\u67e5\u627e\u95ee\u9898\u7b54\u6848\u7684\u7528\u6237\uff0c\u627e\u5230\u76ee\u6807\u7f51\u9875\u540e\u5c31\u4f1a\u79bb\u5f00\u3002\u800c\u8d2d\u7269\u5219\u4e0d\u4e00\u6837\uff0c\u4f1a\u6253\u5f00\u597d\u51e0\u4e2a\u9875\u9762\u4e92\u76f8\u6bd4\u8f83\uff0c\u4eab\u53d7\u901b\u7684\u4e50\u8da3\uff0c\u56e0\u6b64\u6392\u540d\u57281.5~2.5\u4e4b\u95f4\uff0c\u80fd\u6709\u6548\u5730\u8fc7\u6ee4\u4e00\u6279\u4fe1\u606f\u7c7b\u68c0\u7d22\u7684\u6d41\u91cf\uff0c\u63d0\u9ad8\u4e86\u6f5c\u5728\u7528\u6237\uff08\u5bf9\u4ea7\u54c1\u670d\u52a1\u611f\u5174\u8da3\uff09\u70b9\u51fb\u7f51\u7ad9\u7684\u51e0\u7387\u3002 2.\u5e7f\u544a\u4f4d\u7f6e\u7684\u79d8\u5bc6 \u201c\u8d8a\u5927\u8d8a\u597d\u201d\u662f\u81ea\u7136\u754c\u7684\u5b9a\u5f8b\uff0c\u5bf9\u5e7f\u544a\u6765\u8bf4\u4e5f\u662f\u4e00\u6837\uff0c\u5e7f\u544a\u5360\u636e\u7684\u7a7a\u95f4\u8d8a\u5927\uff0c\u5438\u5f15\u70b9\u51fb\u7684\u80fd\u529b\u4e5f\u5c31\u8d8a\u5f3a\u3002 \u63d0\u9ad8\u5e7f\u544a\u5c3a\u5bf8\u7684\u65b9\u6cd5\u5c31\u662f\u5145\u5206\u5229\u7528\u6269\u5c55\u521b\u610f\uff0c\u4f8b\u5982\uff1a Sitelinks \u6269\u5c55\uff0c\u5730\u7406\u4f4d\u7f6e\u6269\u5c55\uff0c\u7535\u8bdd\u6269\u5c55\uff0cApp\u6269\u5c55\uff0c\u8bc4\u8bba\u6269\u5c55\uff0c\u5356\u70b9\u6269\u5c55\u7b49\u7b49\uff0c\u9700\u8981\u5145\u5206\u53d1\u6325\u8fd9\u4e9b\u6269\u5c55\u521b\u610f\u6837\u5f0f\u7684\u6f5c\u529b\uff0c\u6bcf\u591a\u4e00\u4e2a\u9644\u52a0\u521b\u610f\uff0c\u4e8b\u5b9e\u4e0a\u5e7f\u544a\u4f4d\u4e5f\u4f1a\u8d8a\u5927\u3002\u5927\u591a\u6570\u7528\u6237\u4f1a\u6839\u636e\u6295\u653e\u7f51\u7ad9\u662f\u5426\u6709\u5bf9\u5e94\u7684\u5185\u5bb9\u6765\u9009\u62e9\u6269\u5c55\u521b\u610f\uff0c\u4f46\u662f\u6211\u7684\u5efa\u8bae\u662f\u6240\u6709\u6269\u5c55\u6837\u5f0f\u901a\u901a\u7528\u4e0a\uff0c\u5373\u4f7f\u662f\u4fee\u6539\u7f51\u7ad9\u5185\u5bb9\u4e5f\u662f\u503c\u5f97\u7684\u3002 \u4f8b\u5982\uff1a\u6ca1\u6709\u8db3\u591f\u591a\u7684\u7740\u9646\u9875\u9762\uff1f \u5efa\u8bae\uff1a\u65b0\u5efa\u65b0\u9875\u9762\uff0c\u8865\u5145\u5bf9\u7528\u6237\u6709\u7528\uff0c\u80fd\u591f\u63d0\u9ad8\u8f6c\u5316\u7684\u5185\u5bb9\uff0c\u5185\u5bb9\u90fd\u53ef\u4ee5\u6301\u7eed\u4f18\u5316\uff0c\u4f46\u662f\u9996\u5148\u8981\u505a\u7684\u662f\u628a\u7528\u6237\u7ed9\u5f15\u5165\u7f51\u7ad9\u3002 3.\u964d\u4f4e\u9ad8CPC\u5173\u952e\u8bcd\u51fa\u4ef7 \u6700\u8fd1\u6211\u5728\u4f18\u5316\u7684\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\uff0c\u6709\u4e00\u4e9b\u70b9\u51fb\u6210\u672c\u8d85\u9ad8\u7684\u5173\u952e\u8bcd\uff0c\u5e76\u4e14\u6bcf\u5468\u70b9\u51fb\u6210\u672c\u90fd\u5728\u589e\u957f\uff0c\u6709\u4e9b\u6ca1\u6709\u6392\u5728\u524d\u4e09\u4f4d\u7684\u5173\u952e\u8bcd\u6d88\u8017\u4e5f\u5f88\u9ad8\u3002\u6211\u51b3\u5b9a\u6d4b\u8bd5\u4e0b\u8fd9\u4e9b\u8bcd\u662f\u5426\u503c\u5f97\u51fa\u8fd9\u4e48\u9ad8\u7684\u4ef7\u683c\uff0c\u505a\u6cd5\u5982\u4e0b\uff1a 1.\u6d4b\u8bd525\u4e2a\u5173\u952e\u8bcd\u5de6\u53f3\uff0c\u4e4b\u524d\u8fd9\u4e9b\u8bcd\u70b9\u51fb\u6210\u672c\u572895\u7f8e\u5143 2.\u51fa\u4ef7\u62c9\u4f4e\u523025\u7f8e\u5143\u4e00\u4e2a\u70b9\u51fb\uff0c\u4e5f\u5c31\u662f\u7b2c\u4e00\u9875\u6700\u4f4e\u51c6\u5165\u4ef7 3.\u5e7f\u544a\u8fd0\u884c\u4e03\u65e5 \u5e7f\u544a\u6570\u636e\u660e\u663e\u6539\u5584\uff0c\u540c\u65f6CTR\u4e5f\u5728\u4e0a\u5347\uff0cCPC\u5728\u4e0b\u964d\uff0c\u8fd9\u4e9b\u5173\u952e\u8bcd\u7684\u6392\u540d\u5176\u5b9e\u53ea\u8dcc\u4e86\u4e00\u4e9b\uff0c\u4f46\u662f\u6210\u672c\u964d\u4f4e\u4e8675%\u5de6\u53f3\uff0cROI\u4e5f\u5927\u5927\u63d0\u9ad8\u3002 \u5176\u5b9e\u8fdb\u4e00\u6b65\u53bb\u4f18\u5316\u8fd9\u4e9b\u5173\u952e\u8bcd\u53ef\u4ee5\u518d\u62c9\u4f4e\u6210\u672c\uff0c\u56e0\u6b64\u6211\u5f3a\u70c8\u5efa\u8bae\u4f60\u907f\u514d\u5bf9\u6838\u5fc3\u5173\u952e\u8bcd\u65e0\u9650\u5236\u51fa\u9ad8\u4ef7\uff0c\u5e76\u4e0d\u662f\u82b1\u5f97\u8d8a\u591a\uff0c\u70b9\u51fb\u8d8a\u591a\uff0c\u5373\u4f7f\u662f\u6392\u5728\u7b2c\u4e00\u9875\u7b2c\u4e00\u540d\u4e5f\u672a\u5fc5\u662f\u6700\u4f73\u7684\u7b56\u7565\u3002 4.\u522b\u8ba9Google\u5229\u7528\u7528\u6237\u7684\u8bef\u62fc\u989d\u5916\u6536\u8d39 \u6211\u89c9\u5f97\u6709\u70b9\u9634\u8c0b\u8bba\u7684\u611f\u89c9\uff0cGoogle\u672c\u6765\u53ef\u4ee5\u63d0\u793a\u7528\u6237\u8f93\u5165\u6709\u9519\u8bef\uff0c\u7ed9\u7528\u6237\u5c55\u793a\u6b63\u786e\u5173\u952e\u8bcd\u5bf9\u5e94\u7684\u5e7f\u544a\uff0c\u4f46\u662f\u5e76\u6ca1\u6709\u8fd9\u4e48\u505a\u3002 \u5982\u679c\u6211\u7684\u5426\u5b9a\u5173\u952e\u8bcd\u662fbiycle\uff0c\u7528\u6237\u641c\u7d22\u4e86bisycle\uff0c\u5e7f\u544a\u4ecd\u7136\u4f1a\u88ab\u5c55\u793a\uff0c\u70b9\u51fb\u5e76\u6263\u8d39\u3002\u8fd8\u597d\u6709\u8fd9\u6837\u7684\u5de5\u5177:http:\/\/tools.seobook.com\/spelling\/keywords-typos.cgi ,\u53ef\u4ee5\u81ea\u52a8\u751f\u6210\u5426\u5b9a\u5173\u952e\u8bcd\u7684\u591a\u79cd\u5f62\u5f0f\uff0c\u4e3e\u4f8b\u8bf4\u6709100\u4e2a\u5426\u5b9a\u5173\u952e\u8bcd\uff0c\u53ef\u80fd\u4f1a\u751f\u621010000\u79cd\u5426\u5b9a\u5173\u952e\u8bcd\u7ec4\u5408\uff0c\u770b\u8d77\u6765\u6709\u70b9\u77eb\u6789\u8fc7\u6b63\uff0c\u4f46\u662f\u5bf9\u90a3\u4e9b\u5e7f\u544a\u7ecf\u5e38\u88ab\u9519\u62fc\u8bcd\u5339\u914d\u7684\u60c5\u51b5\u975e\u5e38\u6709\u7528\u3002 \u5728\u5426\u5b9a\u5173\u952e\u8bcd\u7ba1\u7406\u7684\u65f6\u5019\uff0c\u5efa\u7acb\u4e00\u4e2a\u9519\u62fc\u5217\u8868\uff0c\u957f\u671f\u4e0b\u6765\u53ef\u4ee5\u8282\u7701\u5f88\u591a\u4e0d\u5fc5\u8981\u7684\u5e7f\u544a\u82b1\u8d39\u3002 \u6ce8\uff1a\u5f3a\u70c8\u5efa\u8bae\u53bb\u4ed4\u7ec6\u5ba1\u6838\u9519\u62fc\u5217\u8868\uff0c\u4ee5\u514d\u8bef\u4f24\u6709\u7528\u7684\u5173\u952e\u8bcd 5.\u5254\u9664\u6240\u6709\u4fe1\u606f\u7c7b\u7684\u5173\u952e\u8bcd \u7528\u6237\u641c\u7d22\u7684\u6709\u4e09\u7c7b\u5173\u952e\u8bcd: 1.\u4fe1\u606f\u7c7b\uff1a\u5728\u8d2d\u4e70\u524d\u641c\u7d22\u76f8\u5173\u4fe1\u606f 2.\u54c1\u724c\u7c7b: \u641c\u7d22\u7279\u5b9a\u7684\u54c1\u724c\u8bcd 3.\u5546\u4e1a\u7c7b: \u63a5\u8fd1\u5b8c\u6210\u8d2d\u4e70\u52a8\u4f5c \u6216\u51c6\u5907\u4e70\u4e4b\u524d\u641c\u7d22\u7684\u5173\u952e\u8bcd \u5f53\u4fe1\u606f\u7c7b\u641c\u7d22\u5339\u914d\u51fa\u4f60\u7684\u5e7f\u544a\u4e4b\u65f6\uff0c\u5f88\u53ef\u80fd\u70b9\u51fb\u7684\u7528\u6237\u5e76\u4e0d\u4f1a\u8d2d\u4e70\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u8fd9\u7c7b\u8bcd\u53ef\u4ee5\u7559\u7ed9\u4f60\u7684\u81ea\u7136\u6392\u540d\u7ed3\u679c\u3002 \u4ee5\u4e0b\u8fd9\u4e9b\u8bcd\u6c47\u4e5f\u9700\u8981\u9010\u6e10\u5254\u9664\uff1a 1.\u7591\u95ee\u8bcd\uff08\u4ec0\u4e48\uff1f\u4e3a\u4ec0\u4e48\uff1f\u4f55\u65f6\uff1f\u4f55\u5730\uff1f\u600e\u6837\uff1f\u54ea\u91cc\uff1f\u54ea\u4e9b\uff1f \u7b49\u7b49\uff09 2.\u5728\u6709\u628a\u63e1\u7684\u60c5\u51b5\u4e0b\uff0c\u5254\u9664\u590d\u6570\u8bcd\uff08fees costs rights doctors\u7b49\u7b49\uff09\uff0c\u8fd9\u7c7b\u8bcd\u4fe1\u606f\u7c7b\u67e5\u8be2\u7684\u503e\u5411\u4f1a\u66f4\u52a0\u660e\u663e\u3002\u5f53\u7136\u6700\u597d\u7684\u65b9\u6cd5\u662f\u901a\u8fc7\u6d4b\u8bd5\u8f6c\u5316\u7387\u6570\u636e\u6765\u51b3\u5b9a\u662f\u5426\u9700\u8981\u5426\u5b9a\u5bf9\u5e94\u5173\u952e\u8bcd\u3002 3.\u6709\u7740\u660e\u786e\u4fe1\u606f\u68c0\u7d22\u503e\u5411\u7684\u5173\u952e\u8bcd\uff08jobs, become,\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/86i87.com\/?p=1542\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/86i87.com\/wp-content\/uploads\/2025\/10\/ext-custom-logo-1759673326192.webp\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/86i87.com\/wp-content\/uploads\/2025\/10\/ext-custom-logo-1759673326192.webp\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2016-03-21T09:08:15+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2016-03-21T09:08:15+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Google SEM\u7684\u975e\u5e38\u89c4\u4f18\u5316\u65b9\u6cd5 - My Blog\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u539f\u6587\u94fe\u63a5\uff1ahttps:\/\/moz.com\/ugc\/unconventional-adwords-takeaways-to-boost-your-ppc-performance \u4e92\u8054\u7f51\u4e0a\u5173\u4e8eGoogle SEM\u7684\u4f18\u5316\u6280\u5de7\u4fef\u62fe\u7686\u662f\uff0c\u4e0d\u8fc7\u6211\u8fd9\u7bc7\u6587\u7ae0\u91cc\u9762\u6280\u5de7\u5927\u591a\u5e76\u4e0d\u5e38\u89c1\uff0c\u8fd9\u4e9b\u65b9\u6cd5\u5f80\u5f80\u662f\u548c\u5b98\u65b9\u6587\u6863\u76f8\u6096\u7684\uff0c\u800c\u6211\u5b9e\u9645\u4f7f\u7528\u540e\u53d1\u73b0\u6548\u679c\u4e0d\u9519\u3002\u5e76\u4e0d\u662f\u56e0\u4e3aGoogle\u6545\u610f\u8bf4\u8c0e\uff0c\u800c\u662fAdwords\u672c\u8eab\u7684\u5229\u76ca\u70b9\u662f\u8981\u4e3aGoogle\u521b\u9020\u6536\u5165\uff0c\u56e0\u6b64\u4e3a\u4e86\u907f\u514d\u9677\u5165\u5751\u4e2d\uff0c\u5f88\u591a\u7b56\u7565\u9700\u8981\u4eb2\u81ea\u5c1d\u8bd5\u624d\u80fd\u9a8c\u8bc1\u7ed3\u679c\u3002 1.\u6392\u540d\u7b2c\u4e00\u672a\u5fc5\u662f\u6700\u4f73\u9009\u62e9 \u4e5f\u8bb8\u4f60\u4f1a\u89c9\u5f97\u4e0d\u53ef\u601d\u8bae\uff0c\u6211\u4f1a\u653e\u7740\u6392\u540d\u7b2c\u4e00\u7684\u5e7f\u544a\u4f4d\u4e0d\u53bb\u62a2\uff0c\u5373\u4f7f\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u6211\u53ef\u4ee5\u627f\u53d7\u3002\u5c31\u6211\u4e2a\u4eba\u800c\u8a00\uff0c\u8bbf\u95eeGOOGLE\u65f6\uff0c\u4f1a\u5148\u6d4f\u89c8\u524d\u4e09\u6761\u81ea\u7136\u6392\u540d\u7ed3\u679c\uff0c\u7136\u540e\u89c6\u7ebf\u5f80\u4e0a\uff0c\u770b\u770b\u5e7f\u544a\u7ed3\u679c\u4e2d\u7b2c\u4e8c\u540d\u548c\u7b2c\u4e09\u540d\u7f51\u7ad9\uff0c\u6392\u540d\u7b2c\u4e09\u7684\u5e7f\u544a\u4f4d\u662f\u548c\u81ea\u7136\u7ed3\u679c\u6700\u63a5\u8fd1\u7684\u4f4d\u7f6e\uff0c\u4e5f\u662f\u6211\u6700\u5e38\u70b9\u51fb\u7684\u5e7f\u544a\u4f4d \u6839\u636e\u6211\u7684\u7edf\u8ba1\uff0c57%\u7684\u4ed8\u8d39\u70b9\u51fb\u6d41\u5411\u4e86\u6392\u540d\u7b2c\u4e00\u7684\u5e7f\u544a\u4f4d\uff0815\u5e748\u6708\u4efd\u7684\u7814\u7a76\uff0c\u6837\u672c\u5305\u62ec\u4e8622000\u4e2a\u641c\u7d22\u8bcd\uff0c\u6d88\u8017\u4e86100\u4e07\u7f8e\u5143\u5e7f\u544a\u8d39\uff09 \u5176\u4ed643%\u7684\u5e7f\u544a\u70b9\u51fb\u91cf\u5206\u914d\u5230\u5269\u4f59\u7684\u5e7f\u544a\u4f4d\u4e0a\u4e86\uff0c\u5982\u4e0b\u8868\u6240\u793a\uff0c\u7b2c\u4e8c\u540d\u9760\u540e\u7684\u4f4d\u7f6e\u6210\u672c\u76f8\u5bf9\u5e73\u7a33\uff0c\u4f46\u662f\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u663e\u8457\u63d0\u9ad8\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u4e3a\u4e86Google\u7684\u5e7f\u544a\u5934\u540d\u4f4d\u7f6e\u4ed8\u4e24\u500d\u3001\u4e09\u500d\u751a\u81f3\u66f4\u9ad8\u8d39\u7528\uff0c\u4f60\u89c9\u5f97\u8f6c\u5316\u80fd\u62b5\u6d88\u5e7f\u544a\u6d88\u8017\u5417\uff1f\u6211\u770b\u60ac \u4e3e\u4e2a\u4f8b\u5b50\uff0c\u4e00\u5bb6\u8f66\u9669\u7f51\u7ad9\u9700\u8981\u4e3a\u7b2c\u4e8c\u540d\u7684\u5e7f\u544a\u4f4d\u4ed8\u51fa\u6bcf\u6b21\u70b9\u51fb25\u7f8e\u5143\u7684\u6210\u672c\uff0c\u800c\u6392\u540d\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u6216\u8bb8\u8981\u9ad8\u8fbe80\u7f8e\u5143\uff0c\u6240\u4ee5\u5728\u6295\u653e\u4e4b\u524d\u5f97\u5148\u60f3\u60f3\u662f\u4e0d\u662f\u6700\u9ad8\u7684\u4f4d\u7f6e\u6709\u66f4\u9ad8\u7684ROI\uff0c\u800c\u7edd\u5927\u591a\u6570\u60c5\u51b5\u4e0b\u7b54\u6848\u662f\u5426\uff0c\u6211\u66f4\u613f\u610f\u5c1d\u8bd5\u5176\u4ed6\u4f4d\u7f6e\uff0c\u83b7\u5f97\u66f4\u9ad8\u7684ROI \u5bf9\u6211\u800c\u8a00\uff0c\u6700\u4f73\u5e7f\u544a\u4f4d\u662f1.5~2.5\u4e4b\u95f4\uff0c\u7b56\u7565\u662f\u901a\u8fc7\u4e0d\u65ad\u4f18\u5316\uff0c\u7528\u6700\u4f4e\u7684\u6210\u672c\u6324\u5230\u8fd9\u4e2a\u5e7f\u544a\u4f4d\u533a\u95f4\uff0c\u5f53\u7136\u6392\u540d\u5076\u5c14\u4e5f\u4f1a\u5230\u7b2c\u4e00\u4f4d\u6216\u8005\u7b2c\u4e09\u4f4d\uff0c\u4f46\u662f\u5fc5\u987b\u4fdd\u8bc1\u4e0d\u80fd\u8dcc\u5230\u7b2c\u56db\u4f4d\uff08\u70b9\u51fb\u91cf\u6700\u5dee\u7684\u4f4d\u7f6e\uff0c\u53f3\u4fa7\u7b2c\u4e00\u4f4d\uff09\uff08\u5907\u6ce8\uff1aGoogle\u5e7f\u544a\u4f4d\u7f6e\u6700\u8fd1\u8c03\u6574\u8fc7\uff0c\u7b2c\u56db\u4f4d\u4ecd\u7136\u5728\u5de6\u4fa7\uff09 \u4e0b\u9762\u662f\u6211\u7684\u5927\u81f4\u4f18\u5316\u6d41\u7a0b\uff1a 1.\u8bbe\u7f6e\u81ea\u52a8\u51fa\u4ef7\u76f4\u81f3\u6392\u5230\u7b2c\u4e00\u540d\u4e3a\u6b62 2.\u5173\u95ed\u81ea\u52a8\u7ade\u4ef7\uff0c\u4eba\u5de5\u8c03\u6574 3.\u4e0d\u65ad\u6478\u7d22\u8fbe\u5230\u6700\u4f73\u6392\u540d\u70b9\u3002 \u518d\u6765\u68b3\u7406\u4e0b\u4e3a\u4f55\u7b2c\u4e8c\u540d\u548c\u7b2c\u4e09\u540d\u7684\u4f4d\u7f6e\u5e26\u6765\u66f4\u597d\u56de\u62a5\uff0c\u903b\u8f91\u662f\u8fd9\u6837\u7684\uff1a\u7b2c\u4e00\u540d\u7684\u70b9\u51fb\u66f4\u591a\u662f\u4fe1\u606f\u7c7b\u7684\u8bf7\u6c42\uff0c\u5269\u4f59\u4f4d\u7f6e\u83b7\u5f97\u7684\u70b9\u51fb\u6f5c\u5728\u53d8\u73b0\u7684\u53ef\u80fd\u6027\u5c31\u4f1a\u66f4\u9ad8\u3002 \u7528\u6237\u4e70\u4e4b\u524d\u90fd\u4f1a\u901b\u901b\uff0c\u56de\u5fc6\u4e0b\u4e0a\u4e00\u6b21\u4f60\u7f51\u4e0a\u8d2d\u7269\u7684\u7ecf\u5386,\u5bf9\u4e8e\u5728\u7f51\u4e0a\u67e5\u627e\u95ee\u9898\u7b54\u6848\u7684\u7528\u6237\uff0c\u627e\u5230\u76ee\u6807\u7f51\u9875\u540e\u5c31\u4f1a\u79bb\u5f00\u3002\u800c\u8d2d\u7269\u5219\u4e0d\u4e00\u6837\uff0c\u4f1a\u6253\u5f00\u597d\u51e0\u4e2a\u9875\u9762\u4e92\u76f8\u6bd4\u8f83\uff0c\u4eab\u53d7\u901b\u7684\u4e50\u8da3\uff0c\u56e0\u6b64\u6392\u540d\u57281.5~2.5\u4e4b\u95f4\uff0c\u80fd\u6709\u6548\u5730\u8fc7\u6ee4\u4e00\u6279\u4fe1\u606f\u7c7b\u68c0\u7d22\u7684\u6d41\u91cf\uff0c\u63d0\u9ad8\u4e86\u6f5c\u5728\u7528\u6237\uff08\u5bf9\u4ea7\u54c1\u670d\u52a1\u611f\u5174\u8da3\uff09\u70b9\u51fb\u7f51\u7ad9\u7684\u51e0\u7387\u3002 2.\u5e7f\u544a\u4f4d\u7f6e\u7684\u79d8\u5bc6 \u201c\u8d8a\u5927\u8d8a\u597d\u201d\u662f\u81ea\u7136\u754c\u7684\u5b9a\u5f8b\uff0c\u5bf9\u5e7f\u544a\u6765\u8bf4\u4e5f\u662f\u4e00\u6837\uff0c\u5e7f\u544a\u5360\u636e\u7684\u7a7a\u95f4\u8d8a\u5927\uff0c\u5438\u5f15\u70b9\u51fb\u7684\u80fd\u529b\u4e5f\u5c31\u8d8a\u5f3a\u3002 \u63d0\u9ad8\u5e7f\u544a\u5c3a\u5bf8\u7684\u65b9\u6cd5\u5c31\u662f\u5145\u5206\u5229\u7528\u6269\u5c55\u521b\u610f\uff0c\u4f8b\u5982\uff1a Sitelinks \u6269\u5c55\uff0c\u5730\u7406\u4f4d\u7f6e\u6269\u5c55\uff0c\u7535\u8bdd\u6269\u5c55\uff0cApp\u6269\u5c55\uff0c\u8bc4\u8bba\u6269\u5c55\uff0c\u5356\u70b9\u6269\u5c55\u7b49\u7b49\uff0c\u9700\u8981\u5145\u5206\u53d1\u6325\u8fd9\u4e9b\u6269\u5c55\u521b\u610f\u6837\u5f0f\u7684\u6f5c\u529b\uff0c\u6bcf\u591a\u4e00\u4e2a\u9644\u52a0\u521b\u610f\uff0c\u4e8b\u5b9e\u4e0a\u5e7f\u544a\u4f4d\u4e5f\u4f1a\u8d8a\u5927\u3002\u5927\u591a\u6570\u7528\u6237\u4f1a\u6839\u636e\u6295\u653e\u7f51\u7ad9\u662f\u5426\u6709\u5bf9\u5e94\u7684\u5185\u5bb9\u6765\u9009\u62e9\u6269\u5c55\u521b\u610f\uff0c\u4f46\u662f\u6211\u7684\u5efa\u8bae\u662f\u6240\u6709\u6269\u5c55\u6837\u5f0f\u901a\u901a\u7528\u4e0a\uff0c\u5373\u4f7f\u662f\u4fee\u6539\u7f51\u7ad9\u5185\u5bb9\u4e5f\u662f\u503c\u5f97\u7684\u3002 \u4f8b\u5982\uff1a\u6ca1\u6709\u8db3\u591f\u591a\u7684\u7740\u9646\u9875\u9762\uff1f \u5efa\u8bae\uff1a\u65b0\u5efa\u65b0\u9875\u9762\uff0c\u8865\u5145\u5bf9\u7528\u6237\u6709\u7528\uff0c\u80fd\u591f\u63d0\u9ad8\u8f6c\u5316\u7684\u5185\u5bb9\uff0c\u5185\u5bb9\u90fd\u53ef\u4ee5\u6301\u7eed\u4f18\u5316\uff0c\u4f46\u662f\u9996\u5148\u8981\u505a\u7684\u662f\u628a\u7528\u6237\u7ed9\u5f15\u5165\u7f51\u7ad9\u3002 3.\u964d\u4f4e\u9ad8CPC\u5173\u952e\u8bcd\u51fa\u4ef7 \u6700\u8fd1\u6211\u5728\u4f18\u5316\u7684\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\uff0c\u6709\u4e00\u4e9b\u70b9\u51fb\u6210\u672c\u8d85\u9ad8\u7684\u5173\u952e\u8bcd\uff0c\u5e76\u4e14\u6bcf\u5468\u70b9\u51fb\u6210\u672c\u90fd\u5728\u589e\u957f\uff0c\u6709\u4e9b\u6ca1\u6709\u6392\u5728\u524d\u4e09\u4f4d\u7684\u5173\u952e\u8bcd\u6d88\u8017\u4e5f\u5f88\u9ad8\u3002\u6211\u51b3\u5b9a\u6d4b\u8bd5\u4e0b\u8fd9\u4e9b\u8bcd\u662f\u5426\u503c\u5f97\u51fa\u8fd9\u4e48\u9ad8\u7684\u4ef7\u683c\uff0c\u505a\u6cd5\u5982\u4e0b\uff1a 1.\u6d4b\u8bd525\u4e2a\u5173\u952e\u8bcd\u5de6\u53f3\uff0c\u4e4b\u524d\u8fd9\u4e9b\u8bcd\u70b9\u51fb\u6210\u672c\u572895\u7f8e\u5143 2.\u51fa\u4ef7\u62c9\u4f4e\u523025\u7f8e\u5143\u4e00\u4e2a\u70b9\u51fb\uff0c\u4e5f\u5c31\u662f\u7b2c\u4e00\u9875\u6700\u4f4e\u51c6\u5165\u4ef7 3.\u5e7f\u544a\u8fd0\u884c\u4e03\u65e5 \u5e7f\u544a\u6570\u636e\u660e\u663e\u6539\u5584\uff0c\u540c\u65f6CTR\u4e5f\u5728\u4e0a\u5347\uff0cCPC\u5728\u4e0b\u964d\uff0c\u8fd9\u4e9b\u5173\u952e\u8bcd\u7684\u6392\u540d\u5176\u5b9e\u53ea\u8dcc\u4e86\u4e00\u4e9b\uff0c\u4f46\u662f\u6210\u672c\u964d\u4f4e\u4e8675%\u5de6\u53f3\uff0cROI\u4e5f\u5927\u5927\u63d0\u9ad8\u3002 \u5176\u5b9e\u8fdb\u4e00\u6b65\u53bb\u4f18\u5316\u8fd9\u4e9b\u5173\u952e\u8bcd\u53ef\u4ee5\u518d\u62c9\u4f4e\u6210\u672c\uff0c\u56e0\u6b64\u6211\u5f3a\u70c8\u5efa\u8bae\u4f60\u907f\u514d\u5bf9\u6838\u5fc3\u5173\u952e\u8bcd\u65e0\u9650\u5236\u51fa\u9ad8\u4ef7\uff0c\u5e76\u4e0d\u662f\u82b1\u5f97\u8d8a\u591a\uff0c\u70b9\u51fb\u8d8a\u591a\uff0c\u5373\u4f7f\u662f\u6392\u5728\u7b2c\u4e00\u9875\u7b2c\u4e00\u540d\u4e5f\u672a\u5fc5\u662f\u6700\u4f73\u7684\u7b56\u7565\u3002 4.\u522b\u8ba9Google\u5229\u7528\u7528\u6237\u7684\u8bef\u62fc\u989d\u5916\u6536\u8d39 \u6211\u89c9\u5f97\u6709\u70b9\u9634\u8c0b\u8bba\u7684\u611f\u89c9\uff0cGoogle\u672c\u6765\u53ef\u4ee5\u63d0\u793a\u7528\u6237\u8f93\u5165\u6709\u9519\u8bef\uff0c\u7ed9\u7528\u6237\u5c55\u793a\u6b63\u786e\u5173\u952e\u8bcd\u5bf9\u5e94\u7684\u5e7f\u544a\uff0c\u4f46\u662f\u5e76\u6ca1\u6709\u8fd9\u4e48\u505a\u3002 \u5982\u679c\u6211\u7684\u5426\u5b9a\u5173\u952e\u8bcd\u662fbiycle\uff0c\u7528\u6237\u641c\u7d22\u4e86bisycle\uff0c\u5e7f\u544a\u4ecd\u7136\u4f1a\u88ab\u5c55\u793a\uff0c\u70b9\u51fb\u5e76\u6263\u8d39\u3002\u8fd8\u597d\u6709\u8fd9\u6837\u7684\u5de5\u5177:http:\/\/tools.seobook.com\/spelling\/keywords-typos.cgi ,\u53ef\u4ee5\u81ea\u52a8\u751f\u6210\u5426\u5b9a\u5173\u952e\u8bcd\u7684\u591a\u79cd\u5f62\u5f0f\uff0c\u4e3e\u4f8b\u8bf4\u6709100\u4e2a\u5426\u5b9a\u5173\u952e\u8bcd\uff0c\u53ef\u80fd\u4f1a\u751f\u621010000\u79cd\u5426\u5b9a\u5173\u952e\u8bcd\u7ec4\u5408\uff0c\u770b\u8d77\u6765\u6709\u70b9\u77eb\u6789\u8fc7\u6b63\uff0c\u4f46\u662f\u5bf9\u90a3\u4e9b\u5e7f\u544a\u7ecf\u5e38\u88ab\u9519\u62fc\u8bcd\u5339\u914d\u7684\u60c5\u51b5\u975e\u5e38\u6709\u7528\u3002 \u5728\u5426\u5b9a\u5173\u952e\u8bcd\u7ba1\u7406\u7684\u65f6\u5019\uff0c\u5efa\u7acb\u4e00\u4e2a\u9519\u62fc\u5217\u8868\uff0c\u957f\u671f\u4e0b\u6765\u53ef\u4ee5\u8282\u7701\u5f88\u591a\u4e0d\u5fc5\u8981\u7684\u5e7f\u544a\u82b1\u8d39\u3002 \u6ce8\uff1a\u5f3a\u70c8\u5efa\u8bae\u53bb\u4ed4\u7ec6\u5ba1\u6838\u9519\u62fc\u5217\u8868\uff0c\u4ee5\u514d\u8bef\u4f24\u6709\u7528\u7684\u5173\u952e\u8bcd 5.\u5254\u9664\u6240\u6709\u4fe1\u606f\u7c7b\u7684\u5173\u952e\u8bcd \u7528\u6237\u641c\u7d22\u7684\u6709\u4e09\u7c7b\u5173\u952e\u8bcd: 1.\u4fe1\u606f\u7c7b\uff1a\u5728\u8d2d\u4e70\u524d\u641c\u7d22\u76f8\u5173\u4fe1\u606f 2.\u54c1\u724c\u7c7b: \u641c\u7d22\u7279\u5b9a\u7684\u54c1\u724c\u8bcd 3.\u5546\u4e1a\u7c7b: \u63a5\u8fd1\u5b8c\u6210\u8d2d\u4e70\u52a8\u4f5c \u6216\u51c6\u5907\u4e70\u4e4b\u524d\u641c\u7d22\u7684\u5173\u952e\u8bcd \u5f53\u4fe1\u606f\u7c7b\u641c\u7d22\u5339\u914d\u51fa\u4f60\u7684\u5e7f\u544a\u4e4b\u65f6\uff0c\u5f88\u53ef\u80fd\u70b9\u51fb\u7684\u7528\u6237\u5e76\u4e0d\u4f1a\u8d2d\u4e70\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u8fd9\u7c7b\u8bcd\u53ef\u4ee5\u7559\u7ed9\u4f60\u7684\u81ea\u7136\u6392\u540d\u7ed3\u679c\u3002 \u4ee5\u4e0b\u8fd9\u4e9b\u8bcd\u6c47\u4e5f\u9700\u8981\u9010\u6e10\u5254\u9664\uff1a 1.\u7591\u95ee\u8bcd\uff08\u4ec0\u4e48\uff1f\u4e3a\u4ec0\u4e48\uff1f\u4f55\u65f6\uff1f\u4f55\u5730\uff1f\u600e\u6837\uff1f\u54ea\u91cc\uff1f\u54ea\u4e9b\uff1f \u7b49\u7b49\uff09 2.\u5728\u6709\u628a\u63e1\u7684\u60c5\u51b5\u4e0b\uff0c\u5254\u9664\u590d\u6570\u8bcd\uff08fees costs rights doctors\u7b49\u7b49\uff09\uff0c\u8fd9\u7c7b\u8bcd\u4fe1\u606f\u7c7b\u67e5\u8be2\u7684\u503e\u5411\u4f1a\u66f4\u52a0\u660e\u663e\u3002\u5f53\u7136\u6700\u597d\u7684\u65b9\u6cd5\u662f\u901a\u8fc7\u6d4b\u8bd5\u8f6c\u5316\u7387\u6570\u636e\u6765\u51b3\u5b9a\u662f\u5426\u9700\u8981\u5426\u5b9a\u5bf9\u5e94\u5173\u952e\u8bcd\u3002 3.\u6709\u7740\u660e\u786e\u4fe1\u606f\u68c0\u7d22\u503e\u5411\u7684\u5173\u952e\u8bcd\uff08jobs, become,\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/86i87.com\/wp-content\/uploads\/2025\/10\/ext-custom-logo-1759673326192.webp\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/86i87.com\\\/?p=1542#blogposting\",\"name\":\"Google SEM\\u7684\\u975e\\u5e38\\u89c4\\u4f18\\u5316\\u65b9\\u6cd5 - My Blog\",\"headline\":\"Google SEM\\u7684\\u975e\\u5e38\\u89c4\\u4f18\\u5316\\u65b9\\u6cd5\",\"author\":{\"@id\":\"https:\\\/\\\/86i87.com\\\/?author=3#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/86i87.com\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/d2v4zi8pl64nxt.cloudfront.net\\\/unconventional-adwords-takeaways-to-boost-your-ppc-performance\\\/565390a38125b7.34814084.png\",\"@id\":\"https:\\\/\\\/86i87.com\\\/?p=1542\\\/#articleImage\"},\"datePublished\":\"2016-03-21T09:08:15+00:00\",\"dateModified\":\"2016-03-21T09:08:15+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/86i87.com\\\/?p=1542#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/86i87.com\\\/?p=1542#webpage\"},\"articleSection\":\"Uncategorized\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/86i87.com\\\/?p=1542#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/86i87.com#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/86i87.com\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/86i87.com\\\/?cat=1#listItem\",\"name\":\"Uncategorized\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/86i87.com\\\/?cat=1#listItem\",\"position\":2,\"name\":\"Uncategorized\",\"item\":\"https:\\\/\\\/86i87.com\\\/?cat=1\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/86i87.com\\\/?p=1542#listItem\",\"name\":\"Google SEM\\u7684\\u975e\\u5e38\\u89c4\\u4f18\\u5316\\u65b9\\u6cd5\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/86i87.com#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/86i87.com\\\/?p=1542#listItem\",\"position\":3,\"name\":\"Google SEM\\u7684\\u975e\\u5e38\\u89c4\\u4f18\\u5316\\u65b9\\u6cd5\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/86i87.com\\\/?cat=1#listItem\",\"name\":\"Uncategorized\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/86i87.com\\\/#organization\",\"name\":\"My Blog\",\"description\":\"My WordPress Blog\",\"url\":\"https:\\\/\\\/86i87.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/86i87.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/ext-custom-logo-1759673326192.webp\",\"@id\":\"https:\\\/\\\/86i87.com\\\/?p=1542\\\/#organizationLogo\",\"width\":256,\"height\":256},\"image\":{\"@id\":\"https:\\\/\\\/86i87.com\\\/?p=1542\\\/#organizationLogo\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/86i87.com\\\/?author=3#author\",\"url\":\"https:\\\/\\\/86i87.com\\\/?author=3\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/86i87.com\\\/?p=1542#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ff7a1121adeb755c1f8dd40907f050b2aa21e45a43e12e6530cc3e9d748cedaa?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"admin\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/86i87.com\\\/?p=1542#webpage\",\"url\":\"https:\\\/\\\/86i87.com\\\/?p=1542\",\"name\":\"Google SEM\\u7684\\u975e\\u5e38\\u89c4\\u4f18\\u5316\\u65b9\\u6cd5 - My Blog\",\"description\":\"\\u539f\\u6587\\u94fe\\u63a5\\uff1ahttps:\\\/\\\/moz.com\\\/ugc\\\/unconventional-adwords-takeaways-to-boost-your-ppc-performance \\u4e92\\u8054\\u7f51\\u4e0a\\u5173\\u4e8eGoogle SEM\\u7684\\u4f18\\u5316\\u6280\\u5de7\\u4fef\\u62fe\\u7686\\u662f\\uff0c\\u4e0d\\u8fc7\\u6211\\u8fd9\\u7bc7\\u6587\\u7ae0\\u91cc\\u9762\\u6280\\u5de7\\u5927\\u591a\\u5e76\\u4e0d\\u5e38\\u89c1\\uff0c\\u8fd9\\u4e9b\\u65b9\\u6cd5\\u5f80\\u5f80\\u662f\\u548c\\u5b98\\u65b9\\u6587\\u6863\\u76f8\\u6096\\u7684\\uff0c\\u800c\\u6211\\u5b9e\\u9645\\u4f7f\\u7528\\u540e\\u53d1\\u73b0\\u6548\\u679c\\u4e0d\\u9519\\u3002\\u5e76\\u4e0d\\u662f\\u56e0\\u4e3aGoogle\\u6545\\u610f\\u8bf4\\u8c0e\\uff0c\\u800c\\u662fAdwords\\u672c\\u8eab\\u7684\\u5229\\u76ca\\u70b9\\u662f\\u8981\\u4e3aGoogle\\u521b\\u9020\\u6536\\u5165\\uff0c\\u56e0\\u6b64\\u4e3a\\u4e86\\u907f\\u514d\\u9677\\u5165\\u5751\\u4e2d\\uff0c\\u5f88\\u591a\\u7b56\\u7565\\u9700\\u8981\\u4eb2\\u81ea\\u5c1d\\u8bd5\\u624d\\u80fd\\u9a8c\\u8bc1\\u7ed3\\u679c\\u3002 1.\\u6392\\u540d\\u7b2c\\u4e00\\u672a\\u5fc5\\u662f\\u6700\\u4f73\\u9009\\u62e9 \\u4e5f\\u8bb8\\u4f60\\u4f1a\\u89c9\\u5f97\\u4e0d\\u53ef\\u601d\\u8bae\\uff0c\\u6211\\u4f1a\\u653e\\u7740\\u6392\\u540d\\u7b2c\\u4e00\\u7684\\u5e7f\\u544a\\u4f4d\\u4e0d\\u53bb\\u62a2\\uff0c\\u5373\\u4f7f\\u7b2c\\u4e00\\u4f4d\\u7684\\u6210\\u672c\\u6211\\u53ef\\u4ee5\\u627f\\u53d7\\u3002\\u5c31\\u6211\\u4e2a\\u4eba\\u800c\\u8a00\\uff0c\\u8bbf\\u95eeGOOGLE\\u65f6\\uff0c\\u4f1a\\u5148\\u6d4f\\u89c8\\u524d\\u4e09\\u6761\\u81ea\\u7136\\u6392\\u540d\\u7ed3\\u679c\\uff0c\\u7136\\u540e\\u89c6\\u7ebf\\u5f80\\u4e0a\\uff0c\\u770b\\u770b\\u5e7f\\u544a\\u7ed3\\u679c\\u4e2d\\u7b2c\\u4e8c\\u540d\\u548c\\u7b2c\\u4e09\\u540d\\u7f51\\u7ad9\\uff0c\\u6392\\u540d\\u7b2c\\u4e09\\u7684\\u5e7f\\u544a\\u4f4d\\u662f\\u548c\\u81ea\\u7136\\u7ed3\\u679c\\u6700\\u63a5\\u8fd1\\u7684\\u4f4d\\u7f6e\\uff0c\\u4e5f\\u662f\\u6211\\u6700\\u5e38\\u70b9\\u51fb\\u7684\\u5e7f\\u544a\\u4f4d \\u6839\\u636e\\u6211\\u7684\\u7edf\\u8ba1\\uff0c57%\\u7684\\u4ed8\\u8d39\\u70b9\\u51fb\\u6d41\\u5411\\u4e86\\u6392\\u540d\\u7b2c\\u4e00\\u7684\\u5e7f\\u544a\\u4f4d\\uff0815\\u5e748\\u6708\\u4efd\\u7684\\u7814\\u7a76\\uff0c\\u6837\\u672c\\u5305\\u62ec\\u4e8622000\\u4e2a\\u641c\\u7d22\\u8bcd\\uff0c\\u6d88\\u8017\\u4e86100\\u4e07\\u7f8e\\u5143\\u5e7f\\u544a\\u8d39\\uff09 \\u5176\\u4ed643%\\u7684\\u5e7f\\u544a\\u70b9\\u51fb\\u91cf\\u5206\\u914d\\u5230\\u5269\\u4f59\\u7684\\u5e7f\\u544a\\u4f4d\\u4e0a\\u4e86\\uff0c\\u5982\\u4e0b\\u8868\\u6240\\u793a\\uff0c\\u7b2c\\u4e8c\\u540d\\u9760\\u540e\\u7684\\u4f4d\\u7f6e\\u6210\\u672c\\u76f8\\u5bf9\\u5e73\\u7a33\\uff0c\\u4f46\\u662f\\u7b2c\\u4e00\\u4f4d\\u7684\\u6210\\u672c\\u663e\\u8457\\u63d0\\u9ad8\\uff0c\\u5e7f\\u544a\\u4e3b\\u9700\\u8981\\u4e3a\\u4e86Google\\u7684\\u5e7f\\u544a\\u5934\\u540d\\u4f4d\\u7f6e\\u4ed8\\u4e24\\u500d\\u3001\\u4e09\\u500d\\u751a\\u81f3\\u66f4\\u9ad8\\u8d39\\u7528\\uff0c\\u4f60\\u89c9\\u5f97\\u8f6c\\u5316\\u80fd\\u62b5\\u6d88\\u5e7f\\u544a\\u6d88\\u8017\\u5417\\uff1f\\u6211\\u770b\\u60ac \\u4e3e\\u4e2a\\u4f8b\\u5b50\\uff0c\\u4e00\\u5bb6\\u8f66\\u9669\\u7f51\\u7ad9\\u9700\\u8981\\u4e3a\\u7b2c\\u4e8c\\u540d\\u7684\\u5e7f\\u544a\\u4f4d\\u4ed8\\u51fa\\u6bcf\\u6b21\\u70b9\\u51fb25\\u7f8e\\u5143\\u7684\\u6210\\u672c\\uff0c\\u800c\\u6392\\u540d\\u7b2c\\u4e00\\u4f4d\\u7684\\u6210\\u672c\\u6216\\u8bb8\\u8981\\u9ad8\\u8fbe80\\u7f8e\\u5143\\uff0c\\u6240\\u4ee5\\u5728\\u6295\\u653e\\u4e4b\\u524d\\u5f97\\u5148\\u60f3\\u60f3\\u662f\\u4e0d\\u662f\\u6700\\u9ad8\\u7684\\u4f4d\\u7f6e\\u6709\\u66f4\\u9ad8\\u7684ROI\\uff0c\\u800c\\u7edd\\u5927\\u591a\\u6570\\u60c5\\u51b5\\u4e0b\\u7b54\\u6848\\u662f\\u5426\\uff0c\\u6211\\u66f4\\u613f\\u610f\\u5c1d\\u8bd5\\u5176\\u4ed6\\u4f4d\\u7f6e\\uff0c\\u83b7\\u5f97\\u66f4\\u9ad8\\u7684ROI \\u5bf9\\u6211\\u800c\\u8a00\\uff0c\\u6700\\u4f73\\u5e7f\\u544a\\u4f4d\\u662f1.5~2.5\\u4e4b\\u95f4\\uff0c\\u7b56\\u7565\\u662f\\u901a\\u8fc7\\u4e0d\\u65ad\\u4f18\\u5316\\uff0c\\u7528\\u6700\\u4f4e\\u7684\\u6210\\u672c\\u6324\\u5230\\u8fd9\\u4e2a\\u5e7f\\u544a\\u4f4d\\u533a\\u95f4\\uff0c\\u5f53\\u7136\\u6392\\u540d\\u5076\\u5c14\\u4e5f\\u4f1a\\u5230\\u7b2c\\u4e00\\u4f4d\\u6216\\u8005\\u7b2c\\u4e09\\u4f4d\\uff0c\\u4f46\\u662f\\u5fc5\\u987b\\u4fdd\\u8bc1\\u4e0d\\u80fd\\u8dcc\\u5230\\u7b2c\\u56db\\u4f4d\\uff08\\u70b9\\u51fb\\u91cf\\u6700\\u5dee\\u7684\\u4f4d\\u7f6e\\uff0c\\u53f3\\u4fa7\\u7b2c\\u4e00\\u4f4d\\uff09\\uff08\\u5907\\u6ce8\\uff1aGoogle\\u5e7f\\u544a\\u4f4d\\u7f6e\\u6700\\u8fd1\\u8c03\\u6574\\u8fc7\\uff0c\\u7b2c\\u56db\\u4f4d\\u4ecd\\u7136\\u5728\\u5de6\\u4fa7\\uff09 \\u4e0b\\u9762\\u662f\\u6211\\u7684\\u5927\\u81f4\\u4f18\\u5316\\u6d41\\u7a0b\\uff1a 1.\\u8bbe\\u7f6e\\u81ea\\u52a8\\u51fa\\u4ef7\\u76f4\\u81f3\\u6392\\u5230\\u7b2c\\u4e00\\u540d\\u4e3a\\u6b62 2.\\u5173\\u95ed\\u81ea\\u52a8\\u7ade\\u4ef7\\uff0c\\u4eba\\u5de5\\u8c03\\u6574 3.\\u4e0d\\u65ad\\u6478\\u7d22\\u8fbe\\u5230\\u6700\\u4f73\\u6392\\u540d\\u70b9\\u3002 \\u518d\\u6765\\u68b3\\u7406\\u4e0b\\u4e3a\\u4f55\\u7b2c\\u4e8c\\u540d\\u548c\\u7b2c\\u4e09\\u540d\\u7684\\u4f4d\\u7f6e\\u5e26\\u6765\\u66f4\\u597d\\u56de\\u62a5\\uff0c\\u903b\\u8f91\\u662f\\u8fd9\\u6837\\u7684\\uff1a\\u7b2c\\u4e00\\u540d\\u7684\\u70b9\\u51fb\\u66f4\\u591a\\u662f\\u4fe1\\u606f\\u7c7b\\u7684\\u8bf7\\u6c42\\uff0c\\u5269\\u4f59\\u4f4d\\u7f6e\\u83b7\\u5f97\\u7684\\u70b9\\u51fb\\u6f5c\\u5728\\u53d8\\u73b0\\u7684\\u53ef\\u80fd\\u6027\\u5c31\\u4f1a\\u66f4\\u9ad8\\u3002 \\u7528\\u6237\\u4e70\\u4e4b\\u524d\\u90fd\\u4f1a\\u901b\\u901b\\uff0c\\u56de\\u5fc6\\u4e0b\\u4e0a\\u4e00\\u6b21\\u4f60\\u7f51\\u4e0a\\u8d2d\\u7269\\u7684\\u7ecf\\u5386,\\u5bf9\\u4e8e\\u5728\\u7f51\\u4e0a\\u67e5\\u627e\\u95ee\\u9898\\u7b54\\u6848\\u7684\\u7528\\u6237\\uff0c\\u627e\\u5230\\u76ee\\u6807\\u7f51\\u9875\\u540e\\u5c31\\u4f1a\\u79bb\\u5f00\\u3002\\u800c\\u8d2d\\u7269\\u5219\\u4e0d\\u4e00\\u6837\\uff0c\\u4f1a\\u6253\\u5f00\\u597d\\u51e0\\u4e2a\\u9875\\u9762\\u4e92\\u76f8\\u6bd4\\u8f83\\uff0c\\u4eab\\u53d7\\u901b\\u7684\\u4e50\\u8da3\\uff0c\\u56e0\\u6b64\\u6392\\u540d\\u57281.5~2.5\\u4e4b\\u95f4\\uff0c\\u80fd\\u6709\\u6548\\u5730\\u8fc7\\u6ee4\\u4e00\\u6279\\u4fe1\\u606f\\u7c7b\\u68c0\\u7d22\\u7684\\u6d41\\u91cf\\uff0c\\u63d0\\u9ad8\\u4e86\\u6f5c\\u5728\\u7528\\u6237\\uff08\\u5bf9\\u4ea7\\u54c1\\u670d\\u52a1\\u611f\\u5174\\u8da3\\uff09\\u70b9\\u51fb\\u7f51\\u7ad9\\u7684\\u51e0\\u7387\\u3002 2.\\u5e7f\\u544a\\u4f4d\\u7f6e\\u7684\\u79d8\\u5bc6 \\u201c\\u8d8a\\u5927\\u8d8a\\u597d\\u201d\\u662f\\u81ea\\u7136\\u754c\\u7684\\u5b9a\\u5f8b\\uff0c\\u5bf9\\u5e7f\\u544a\\u6765\\u8bf4\\u4e5f\\u662f\\u4e00\\u6837\\uff0c\\u5e7f\\u544a\\u5360\\u636e\\u7684\\u7a7a\\u95f4\\u8d8a\\u5927\\uff0c\\u5438\\u5f15\\u70b9\\u51fb\\u7684\\u80fd\\u529b\\u4e5f\\u5c31\\u8d8a\\u5f3a\\u3002 \\u63d0\\u9ad8\\u5e7f\\u544a\\u5c3a\\u5bf8\\u7684\\u65b9\\u6cd5\\u5c31\\u662f\\u5145\\u5206\\u5229\\u7528\\u6269\\u5c55\\u521b\\u610f\\uff0c\\u4f8b\\u5982\\uff1a Sitelinks \\u6269\\u5c55\\uff0c\\u5730\\u7406\\u4f4d\\u7f6e\\u6269\\u5c55\\uff0c\\u7535\\u8bdd\\u6269\\u5c55\\uff0cApp\\u6269\\u5c55\\uff0c\\u8bc4\\u8bba\\u6269\\u5c55\\uff0c\\u5356\\u70b9\\u6269\\u5c55\\u7b49\\u7b49\\uff0c\\u9700\\u8981\\u5145\\u5206\\u53d1\\u6325\\u8fd9\\u4e9b\\u6269\\u5c55\\u521b\\u610f\\u6837\\u5f0f\\u7684\\u6f5c\\u529b\\uff0c\\u6bcf\\u591a\\u4e00\\u4e2a\\u9644\\u52a0\\u521b\\u610f\\uff0c\\u4e8b\\u5b9e\\u4e0a\\u5e7f\\u544a\\u4f4d\\u4e5f\\u4f1a\\u8d8a\\u5927\\u3002\\u5927\\u591a\\u6570\\u7528\\u6237\\u4f1a\\u6839\\u636e\\u6295\\u653e\\u7f51\\u7ad9\\u662f\\u5426\\u6709\\u5bf9\\u5e94\\u7684\\u5185\\u5bb9\\u6765\\u9009\\u62e9\\u6269\\u5c55\\u521b\\u610f\\uff0c\\u4f46\\u662f\\u6211\\u7684\\u5efa\\u8bae\\u662f\\u6240\\u6709\\u6269\\u5c55\\u6837\\u5f0f\\u901a\\u901a\\u7528\\u4e0a\\uff0c\\u5373\\u4f7f\\u662f\\u4fee\\u6539\\u7f51\\u7ad9\\u5185\\u5bb9\\u4e5f\\u662f\\u503c\\u5f97\\u7684\\u3002 \\u4f8b\\u5982\\uff1a\\u6ca1\\u6709\\u8db3\\u591f\\u591a\\u7684\\u7740\\u9646\\u9875\\u9762\\uff1f \\u5efa\\u8bae\\uff1a\\u65b0\\u5efa\\u65b0\\u9875\\u9762\\uff0c\\u8865\\u5145\\u5bf9\\u7528\\u6237\\u6709\\u7528\\uff0c\\u80fd\\u591f\\u63d0\\u9ad8\\u8f6c\\u5316\\u7684\\u5185\\u5bb9\\uff0c\\u5185\\u5bb9\\u90fd\\u53ef\\u4ee5\\u6301\\u7eed\\u4f18\\u5316\\uff0c\\u4f46\\u662f\\u9996\\u5148\\u8981\\u505a\\u7684\\u662f\\u628a\\u7528\\u6237\\u7ed9\\u5f15\\u5165\\u7f51\\u7ad9\\u3002 3.\\u964d\\u4f4e\\u9ad8CPC\\u5173\\u952e\\u8bcd\\u51fa\\u4ef7 \\u6700\\u8fd1\\u6211\\u5728\\u4f18\\u5316\\u7684\\u4e00\\u4e2a\\u5e7f\\u544a\\u7cfb\\u5217\\uff0c\\u6709\\u4e00\\u4e9b\\u70b9\\u51fb\\u6210\\u672c\\u8d85\\u9ad8\\u7684\\u5173\\u952e\\u8bcd\\uff0c\\u5e76\\u4e14\\u6bcf\\u5468\\u70b9\\u51fb\\u6210\\u672c\\u90fd\\u5728\\u589e\\u957f\\uff0c\\u6709\\u4e9b\\u6ca1\\u6709\\u6392\\u5728\\u524d\\u4e09\\u4f4d\\u7684\\u5173\\u952e\\u8bcd\\u6d88\\u8017\\u4e5f\\u5f88\\u9ad8\\u3002\\u6211\\u51b3\\u5b9a\\u6d4b\\u8bd5\\u4e0b\\u8fd9\\u4e9b\\u8bcd\\u662f\\u5426\\u503c\\u5f97\\u51fa\\u8fd9\\u4e48\\u9ad8\\u7684\\u4ef7\\u683c\\uff0c\\u505a\\u6cd5\\u5982\\u4e0b\\uff1a 1.\\u6d4b\\u8bd525\\u4e2a\\u5173\\u952e\\u8bcd\\u5de6\\u53f3\\uff0c\\u4e4b\\u524d\\u8fd9\\u4e9b\\u8bcd\\u70b9\\u51fb\\u6210\\u672c\\u572895\\u7f8e\\u5143 2.\\u51fa\\u4ef7\\u62c9\\u4f4e\\u523025\\u7f8e\\u5143\\u4e00\\u4e2a\\u70b9\\u51fb\\uff0c\\u4e5f\\u5c31\\u662f\\u7b2c\\u4e00\\u9875\\u6700\\u4f4e\\u51c6\\u5165\\u4ef7 3.\\u5e7f\\u544a\\u8fd0\\u884c\\u4e03\\u65e5 \\u5e7f\\u544a\\u6570\\u636e\\u660e\\u663e\\u6539\\u5584\\uff0c\\u540c\\u65f6CTR\\u4e5f\\u5728\\u4e0a\\u5347\\uff0cCPC\\u5728\\u4e0b\\u964d\\uff0c\\u8fd9\\u4e9b\\u5173\\u952e\\u8bcd\\u7684\\u6392\\u540d\\u5176\\u5b9e\\u53ea\\u8dcc\\u4e86\\u4e00\\u4e9b\\uff0c\\u4f46\\u662f\\u6210\\u672c\\u964d\\u4f4e\\u4e8675%\\u5de6\\u53f3\\uff0cROI\\u4e5f\\u5927\\u5927\\u63d0\\u9ad8\\u3002 \\u5176\\u5b9e\\u8fdb\\u4e00\\u6b65\\u53bb\\u4f18\\u5316\\u8fd9\\u4e9b\\u5173\\u952e\\u8bcd\\u53ef\\u4ee5\\u518d\\u62c9\\u4f4e\\u6210\\u672c\\uff0c\\u56e0\\u6b64\\u6211\\u5f3a\\u70c8\\u5efa\\u8bae\\u4f60\\u907f\\u514d\\u5bf9\\u6838\\u5fc3\\u5173\\u952e\\u8bcd\\u65e0\\u9650\\u5236\\u51fa\\u9ad8\\u4ef7\\uff0c\\u5e76\\u4e0d\\u662f\\u82b1\\u5f97\\u8d8a\\u591a\\uff0c\\u70b9\\u51fb\\u8d8a\\u591a\\uff0c\\u5373\\u4f7f\\u662f\\u6392\\u5728\\u7b2c\\u4e00\\u9875\\u7b2c\\u4e00\\u540d\\u4e5f\\u672a\\u5fc5\\u662f\\u6700\\u4f73\\u7684\\u7b56\\u7565\\u3002 4.\\u522b\\u8ba9Google\\u5229\\u7528\\u7528\\u6237\\u7684\\u8bef\\u62fc\\u989d\\u5916\\u6536\\u8d39 \\u6211\\u89c9\\u5f97\\u6709\\u70b9\\u9634\\u8c0b\\u8bba\\u7684\\u611f\\u89c9\\uff0cGoogle\\u672c\\u6765\\u53ef\\u4ee5\\u63d0\\u793a\\u7528\\u6237\\u8f93\\u5165\\u6709\\u9519\\u8bef\\uff0c\\u7ed9\\u7528\\u6237\\u5c55\\u793a\\u6b63\\u786e\\u5173\\u952e\\u8bcd\\u5bf9\\u5e94\\u7684\\u5e7f\\u544a\\uff0c\\u4f46\\u662f\\u5e76\\u6ca1\\u6709\\u8fd9\\u4e48\\u505a\\u3002 \\u5982\\u679c\\u6211\\u7684\\u5426\\u5b9a\\u5173\\u952e\\u8bcd\\u662fbiycle\\uff0c\\u7528\\u6237\\u641c\\u7d22\\u4e86bisycle\\uff0c\\u5e7f\\u544a\\u4ecd\\u7136\\u4f1a\\u88ab\\u5c55\\u793a\\uff0c\\u70b9\\u51fb\\u5e76\\u6263\\u8d39\\u3002\\u8fd8\\u597d\\u6709\\u8fd9\\u6837\\u7684\\u5de5\\u5177:http:\\\/\\\/tools.seobook.com\\\/spelling\\\/keywords-typos.cgi ,\\u53ef\\u4ee5\\u81ea\\u52a8\\u751f\\u6210\\u5426\\u5b9a\\u5173\\u952e\\u8bcd\\u7684\\u591a\\u79cd\\u5f62\\u5f0f\\uff0c\\u4e3e\\u4f8b\\u8bf4\\u6709100\\u4e2a\\u5426\\u5b9a\\u5173\\u952e\\u8bcd\\uff0c\\u53ef\\u80fd\\u4f1a\\u751f\\u621010000\\u79cd\\u5426\\u5b9a\\u5173\\u952e\\u8bcd\\u7ec4\\u5408\\uff0c\\u770b\\u8d77\\u6765\\u6709\\u70b9\\u77eb\\u6789\\u8fc7\\u6b63\\uff0c\\u4f46\\u662f\\u5bf9\\u90a3\\u4e9b\\u5e7f\\u544a\\u7ecf\\u5e38\\u88ab\\u9519\\u62fc\\u8bcd\\u5339\\u914d\\u7684\\u60c5\\u51b5\\u975e\\u5e38\\u6709\\u7528\\u3002 \\u5728\\u5426\\u5b9a\\u5173\\u952e\\u8bcd\\u7ba1\\u7406\\u7684\\u65f6\\u5019\\uff0c\\u5efa\\u7acb\\u4e00\\u4e2a\\u9519\\u62fc\\u5217\\u8868\\uff0c\\u957f\\u671f\\u4e0b\\u6765\\u53ef\\u4ee5\\u8282\\u7701\\u5f88\\u591a\\u4e0d\\u5fc5\\u8981\\u7684\\u5e7f\\u544a\\u82b1\\u8d39\\u3002 \\u6ce8\\uff1a\\u5f3a\\u70c8\\u5efa\\u8bae\\u53bb\\u4ed4\\u7ec6\\u5ba1\\u6838\\u9519\\u62fc\\u5217\\u8868\\uff0c\\u4ee5\\u514d\\u8bef\\u4f24\\u6709\\u7528\\u7684\\u5173\\u952e\\u8bcd 5.\\u5254\\u9664\\u6240\\u6709\\u4fe1\\u606f\\u7c7b\\u7684\\u5173\\u952e\\u8bcd \\u7528\\u6237\\u641c\\u7d22\\u7684\\u6709\\u4e09\\u7c7b\\u5173\\u952e\\u8bcd: 1.\\u4fe1\\u606f\\u7c7b\\uff1a\\u5728\\u8d2d\\u4e70\\u524d\\u641c\\u7d22\\u76f8\\u5173\\u4fe1\\u606f 2.\\u54c1\\u724c\\u7c7b: \\u641c\\u7d22\\u7279\\u5b9a\\u7684\\u54c1\\u724c\\u8bcd 3.\\u5546\\u4e1a\\u7c7b: \\u63a5\\u8fd1\\u5b8c\\u6210\\u8d2d\\u4e70\\u52a8\\u4f5c \\u6216\\u51c6\\u5907\\u4e70\\u4e4b\\u524d\\u641c\\u7d22\\u7684\\u5173\\u952e\\u8bcd \\u5f53\\u4fe1\\u606f\\u7c7b\\u641c\\u7d22\\u5339\\u914d\\u51fa\\u4f60\\u7684\\u5e7f\\u544a\\u4e4b\\u65f6\\uff0c\\u5f88\\u53ef\\u80fd\\u70b9\\u51fb\\u7684\\u7528\\u6237\\u5e76\\u4e0d\\u4f1a\\u8d2d\\u4e70\\u4f60\\u7684\\u4ea7\\u54c1\\u6216\\u670d\\u52a1\\uff0c\\u8fd9\\u7c7b\\u8bcd\\u53ef\\u4ee5\\u7559\\u7ed9\\u4f60\\u7684\\u81ea\\u7136\\u6392\\u540d\\u7ed3\\u679c\\u3002 \\u4ee5\\u4e0b\\u8fd9\\u4e9b\\u8bcd\\u6c47\\u4e5f\\u9700\\u8981\\u9010\\u6e10\\u5254\\u9664\\uff1a 1.\\u7591\\u95ee\\u8bcd\\uff08\\u4ec0\\u4e48\\uff1f\\u4e3a\\u4ec0\\u4e48\\uff1f\\u4f55\\u65f6\\uff1f\\u4f55\\u5730\\uff1f\\u600e\\u6837\\uff1f\\u54ea\\u91cc\\uff1f\\u54ea\\u4e9b\\uff1f \\u7b49\\u7b49\\uff09 2.\\u5728\\u6709\\u628a\\u63e1\\u7684\\u60c5\\u51b5\\u4e0b\\uff0c\\u5254\\u9664\\u590d\\u6570\\u8bcd\\uff08fees costs rights doctors\\u7b49\\u7b49\\uff09\\uff0c\\u8fd9\\u7c7b\\u8bcd\\u4fe1\\u606f\\u7c7b\\u67e5\\u8be2\\u7684\\u503e\\u5411\\u4f1a\\u66f4\\u52a0\\u660e\\u663e\\u3002\\u5f53\\u7136\\u6700\\u597d\\u7684\\u65b9\\u6cd5\\u662f\\u901a\\u8fc7\\u6d4b\\u8bd5\\u8f6c\\u5316\\u7387\\u6570\\u636e\\u6765\\u51b3\\u5b9a\\u662f\\u5426\\u9700\\u8981\\u5426\\u5b9a\\u5bf9\\u5e94\\u5173\\u952e\\u8bcd\\u3002 3.\\u6709\\u7740\\u660e\\u786e\\u4fe1\\u606f\\u68c0\\u7d22\\u503e\\u5411\\u7684\\u5173\\u952e\\u8bcd\\uff08jobs, become,\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/86i87.com\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/86i87.com\\\/?p=1542#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/86i87.com\\\/?author=3#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/86i87.com\\\/?author=3#author\"},\"datePublished\":\"2016-03-21T09:08:15+00:00\",\"dateModified\":\"2016-03-21T09:08:15+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/86i87.com\\\/#website\",\"url\":\"https:\\\/\\\/86i87.com\\\/\",\"name\":\"My Blog\",\"description\":\"My WordPress Blog\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/86i87.com\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Google SEM\u7684\u975e\u5e38\u89c4\u4f18\u5316\u65b9\u6cd5 - My Blog","description":"\u539f\u6587\u94fe\u63a5\uff1ahttps:\/\/moz.com\/ugc\/unconventional-adwords-takeaways-to-boost-your-ppc-performance \u4e92\u8054\u7f51\u4e0a\u5173\u4e8eGoogle SEM\u7684\u4f18\u5316\u6280\u5de7\u4fef\u62fe\u7686\u662f\uff0c\u4e0d\u8fc7\u6211\u8fd9\u7bc7\u6587\u7ae0\u91cc\u9762\u6280\u5de7\u5927\u591a\u5e76\u4e0d\u5e38\u89c1\uff0c\u8fd9\u4e9b\u65b9\u6cd5\u5f80\u5f80\u662f\u548c\u5b98\u65b9\u6587\u6863\u76f8\u6096\u7684\uff0c\u800c\u6211\u5b9e\u9645\u4f7f\u7528\u540e\u53d1\u73b0\u6548\u679c\u4e0d\u9519\u3002\u5e76\u4e0d\u662f\u56e0\u4e3aGoogle\u6545\u610f\u8bf4\u8c0e\uff0c\u800c\u662fAdwords\u672c\u8eab\u7684\u5229\u76ca\u70b9\u662f\u8981\u4e3aGoogle\u521b\u9020\u6536\u5165\uff0c\u56e0\u6b64\u4e3a\u4e86\u907f\u514d\u9677\u5165\u5751\u4e2d\uff0c\u5f88\u591a\u7b56\u7565\u9700\u8981\u4eb2\u81ea\u5c1d\u8bd5\u624d\u80fd\u9a8c\u8bc1\u7ed3\u679c\u3002 1.\u6392\u540d\u7b2c\u4e00\u672a\u5fc5\u662f\u6700\u4f73\u9009\u62e9 \u4e5f\u8bb8\u4f60\u4f1a\u89c9\u5f97\u4e0d\u53ef\u601d\u8bae\uff0c\u6211\u4f1a\u653e\u7740\u6392\u540d\u7b2c\u4e00\u7684\u5e7f\u544a\u4f4d\u4e0d\u53bb\u62a2\uff0c\u5373\u4f7f\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u6211\u53ef\u4ee5\u627f\u53d7\u3002\u5c31\u6211\u4e2a\u4eba\u800c\u8a00\uff0c\u8bbf\u95eeGOOGLE\u65f6\uff0c\u4f1a\u5148\u6d4f\u89c8\u524d\u4e09\u6761\u81ea\u7136\u6392\u540d\u7ed3\u679c\uff0c\u7136\u540e\u89c6\u7ebf\u5f80\u4e0a\uff0c\u770b\u770b\u5e7f\u544a\u7ed3\u679c\u4e2d\u7b2c\u4e8c\u540d\u548c\u7b2c\u4e09\u540d\u7f51\u7ad9\uff0c\u6392\u540d\u7b2c\u4e09\u7684\u5e7f\u544a\u4f4d\u662f\u548c\u81ea\u7136\u7ed3\u679c\u6700\u63a5\u8fd1\u7684\u4f4d\u7f6e\uff0c\u4e5f\u662f\u6211\u6700\u5e38\u70b9\u51fb\u7684\u5e7f\u544a\u4f4d \u6839\u636e\u6211\u7684\u7edf\u8ba1\uff0c57%\u7684\u4ed8\u8d39\u70b9\u51fb\u6d41\u5411\u4e86\u6392\u540d\u7b2c\u4e00\u7684\u5e7f\u544a\u4f4d\uff0815\u5e748\u6708\u4efd\u7684\u7814\u7a76\uff0c\u6837\u672c\u5305\u62ec\u4e8622000\u4e2a\u641c\u7d22\u8bcd\uff0c\u6d88\u8017\u4e86100\u4e07\u7f8e\u5143\u5e7f\u544a\u8d39\uff09 \u5176\u4ed643%\u7684\u5e7f\u544a\u70b9\u51fb\u91cf\u5206\u914d\u5230\u5269\u4f59\u7684\u5e7f\u544a\u4f4d\u4e0a\u4e86\uff0c\u5982\u4e0b\u8868\u6240\u793a\uff0c\u7b2c\u4e8c\u540d\u9760\u540e\u7684\u4f4d\u7f6e\u6210\u672c\u76f8\u5bf9\u5e73\u7a33\uff0c\u4f46\u662f\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u663e\u8457\u63d0\u9ad8\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u4e3a\u4e86Google\u7684\u5e7f\u544a\u5934\u540d\u4f4d\u7f6e\u4ed8\u4e24\u500d\u3001\u4e09\u500d\u751a\u81f3\u66f4\u9ad8\u8d39\u7528\uff0c\u4f60\u89c9\u5f97\u8f6c\u5316\u80fd\u62b5\u6d88\u5e7f\u544a\u6d88\u8017\u5417\uff1f\u6211\u770b\u60ac \u4e3e\u4e2a\u4f8b\u5b50\uff0c\u4e00\u5bb6\u8f66\u9669\u7f51\u7ad9\u9700\u8981\u4e3a\u7b2c\u4e8c\u540d\u7684\u5e7f\u544a\u4f4d\u4ed8\u51fa\u6bcf\u6b21\u70b9\u51fb25\u7f8e\u5143\u7684\u6210\u672c\uff0c\u800c\u6392\u540d\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u6216\u8bb8\u8981\u9ad8\u8fbe80\u7f8e\u5143\uff0c\u6240\u4ee5\u5728\u6295\u653e\u4e4b\u524d\u5f97\u5148\u60f3\u60f3\u662f\u4e0d\u662f\u6700\u9ad8\u7684\u4f4d\u7f6e\u6709\u66f4\u9ad8\u7684ROI\uff0c\u800c\u7edd\u5927\u591a\u6570\u60c5\u51b5\u4e0b\u7b54\u6848\u662f\u5426\uff0c\u6211\u66f4\u613f\u610f\u5c1d\u8bd5\u5176\u4ed6\u4f4d\u7f6e\uff0c\u83b7\u5f97\u66f4\u9ad8\u7684ROI \u5bf9\u6211\u800c\u8a00\uff0c\u6700\u4f73\u5e7f\u544a\u4f4d\u662f1.5~2.5\u4e4b\u95f4\uff0c\u7b56\u7565\u662f\u901a\u8fc7\u4e0d\u65ad\u4f18\u5316\uff0c\u7528\u6700\u4f4e\u7684\u6210\u672c\u6324\u5230\u8fd9\u4e2a\u5e7f\u544a\u4f4d\u533a\u95f4\uff0c\u5f53\u7136\u6392\u540d\u5076\u5c14\u4e5f\u4f1a\u5230\u7b2c\u4e00\u4f4d\u6216\u8005\u7b2c\u4e09\u4f4d\uff0c\u4f46\u662f\u5fc5\u987b\u4fdd\u8bc1\u4e0d\u80fd\u8dcc\u5230\u7b2c\u56db\u4f4d\uff08\u70b9\u51fb\u91cf\u6700\u5dee\u7684\u4f4d\u7f6e\uff0c\u53f3\u4fa7\u7b2c\u4e00\u4f4d\uff09\uff08\u5907\u6ce8\uff1aGoogle\u5e7f\u544a\u4f4d\u7f6e\u6700\u8fd1\u8c03\u6574\u8fc7\uff0c\u7b2c\u56db\u4f4d\u4ecd\u7136\u5728\u5de6\u4fa7\uff09 \u4e0b\u9762\u662f\u6211\u7684\u5927\u81f4\u4f18\u5316\u6d41\u7a0b\uff1a 1.\u8bbe\u7f6e\u81ea\u52a8\u51fa\u4ef7\u76f4\u81f3\u6392\u5230\u7b2c\u4e00\u540d\u4e3a\u6b62 2.\u5173\u95ed\u81ea\u52a8\u7ade\u4ef7\uff0c\u4eba\u5de5\u8c03\u6574 3.\u4e0d\u65ad\u6478\u7d22\u8fbe\u5230\u6700\u4f73\u6392\u540d\u70b9\u3002 \u518d\u6765\u68b3\u7406\u4e0b\u4e3a\u4f55\u7b2c\u4e8c\u540d\u548c\u7b2c\u4e09\u540d\u7684\u4f4d\u7f6e\u5e26\u6765\u66f4\u597d\u56de\u62a5\uff0c\u903b\u8f91\u662f\u8fd9\u6837\u7684\uff1a\u7b2c\u4e00\u540d\u7684\u70b9\u51fb\u66f4\u591a\u662f\u4fe1\u606f\u7c7b\u7684\u8bf7\u6c42\uff0c\u5269\u4f59\u4f4d\u7f6e\u83b7\u5f97\u7684\u70b9\u51fb\u6f5c\u5728\u53d8\u73b0\u7684\u53ef\u80fd\u6027\u5c31\u4f1a\u66f4\u9ad8\u3002 \u7528\u6237\u4e70\u4e4b\u524d\u90fd\u4f1a\u901b\u901b\uff0c\u56de\u5fc6\u4e0b\u4e0a\u4e00\u6b21\u4f60\u7f51\u4e0a\u8d2d\u7269\u7684\u7ecf\u5386,\u5bf9\u4e8e\u5728\u7f51\u4e0a\u67e5\u627e\u95ee\u9898\u7b54\u6848\u7684\u7528\u6237\uff0c\u627e\u5230\u76ee\u6807\u7f51\u9875\u540e\u5c31\u4f1a\u79bb\u5f00\u3002\u800c\u8d2d\u7269\u5219\u4e0d\u4e00\u6837\uff0c\u4f1a\u6253\u5f00\u597d\u51e0\u4e2a\u9875\u9762\u4e92\u76f8\u6bd4\u8f83\uff0c\u4eab\u53d7\u901b\u7684\u4e50\u8da3\uff0c\u56e0\u6b64\u6392\u540d\u57281.5~2.5\u4e4b\u95f4\uff0c\u80fd\u6709\u6548\u5730\u8fc7\u6ee4\u4e00\u6279\u4fe1\u606f\u7c7b\u68c0\u7d22\u7684\u6d41\u91cf\uff0c\u63d0\u9ad8\u4e86\u6f5c\u5728\u7528\u6237\uff08\u5bf9\u4ea7\u54c1\u670d\u52a1\u611f\u5174\u8da3\uff09\u70b9\u51fb\u7f51\u7ad9\u7684\u51e0\u7387\u3002 2.\u5e7f\u544a\u4f4d\u7f6e\u7684\u79d8\u5bc6 \u201c\u8d8a\u5927\u8d8a\u597d\u201d\u662f\u81ea\u7136\u754c\u7684\u5b9a\u5f8b\uff0c\u5bf9\u5e7f\u544a\u6765\u8bf4\u4e5f\u662f\u4e00\u6837\uff0c\u5e7f\u544a\u5360\u636e\u7684\u7a7a\u95f4\u8d8a\u5927\uff0c\u5438\u5f15\u70b9\u51fb\u7684\u80fd\u529b\u4e5f\u5c31\u8d8a\u5f3a\u3002 \u63d0\u9ad8\u5e7f\u544a\u5c3a\u5bf8\u7684\u65b9\u6cd5\u5c31\u662f\u5145\u5206\u5229\u7528\u6269\u5c55\u521b\u610f\uff0c\u4f8b\u5982\uff1a Sitelinks \u6269\u5c55\uff0c\u5730\u7406\u4f4d\u7f6e\u6269\u5c55\uff0c\u7535\u8bdd\u6269\u5c55\uff0cApp\u6269\u5c55\uff0c\u8bc4\u8bba\u6269\u5c55\uff0c\u5356\u70b9\u6269\u5c55\u7b49\u7b49\uff0c\u9700\u8981\u5145\u5206\u53d1\u6325\u8fd9\u4e9b\u6269\u5c55\u521b\u610f\u6837\u5f0f\u7684\u6f5c\u529b\uff0c\u6bcf\u591a\u4e00\u4e2a\u9644\u52a0\u521b\u610f\uff0c\u4e8b\u5b9e\u4e0a\u5e7f\u544a\u4f4d\u4e5f\u4f1a\u8d8a\u5927\u3002\u5927\u591a\u6570\u7528\u6237\u4f1a\u6839\u636e\u6295\u653e\u7f51\u7ad9\u662f\u5426\u6709\u5bf9\u5e94\u7684\u5185\u5bb9\u6765\u9009\u62e9\u6269\u5c55\u521b\u610f\uff0c\u4f46\u662f\u6211\u7684\u5efa\u8bae\u662f\u6240\u6709\u6269\u5c55\u6837\u5f0f\u901a\u901a\u7528\u4e0a\uff0c\u5373\u4f7f\u662f\u4fee\u6539\u7f51\u7ad9\u5185\u5bb9\u4e5f\u662f\u503c\u5f97\u7684\u3002 \u4f8b\u5982\uff1a\u6ca1\u6709\u8db3\u591f\u591a\u7684\u7740\u9646\u9875\u9762\uff1f \u5efa\u8bae\uff1a\u65b0\u5efa\u65b0\u9875\u9762\uff0c\u8865\u5145\u5bf9\u7528\u6237\u6709\u7528\uff0c\u80fd\u591f\u63d0\u9ad8\u8f6c\u5316\u7684\u5185\u5bb9\uff0c\u5185\u5bb9\u90fd\u53ef\u4ee5\u6301\u7eed\u4f18\u5316\uff0c\u4f46\u662f\u9996\u5148\u8981\u505a\u7684\u662f\u628a\u7528\u6237\u7ed9\u5f15\u5165\u7f51\u7ad9\u3002 3.\u964d\u4f4e\u9ad8CPC\u5173\u952e\u8bcd\u51fa\u4ef7 \u6700\u8fd1\u6211\u5728\u4f18\u5316\u7684\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\uff0c\u6709\u4e00\u4e9b\u70b9\u51fb\u6210\u672c\u8d85\u9ad8\u7684\u5173\u952e\u8bcd\uff0c\u5e76\u4e14\u6bcf\u5468\u70b9\u51fb\u6210\u672c\u90fd\u5728\u589e\u957f\uff0c\u6709\u4e9b\u6ca1\u6709\u6392\u5728\u524d\u4e09\u4f4d\u7684\u5173\u952e\u8bcd\u6d88\u8017\u4e5f\u5f88\u9ad8\u3002\u6211\u51b3\u5b9a\u6d4b\u8bd5\u4e0b\u8fd9\u4e9b\u8bcd\u662f\u5426\u503c\u5f97\u51fa\u8fd9\u4e48\u9ad8\u7684\u4ef7\u683c\uff0c\u505a\u6cd5\u5982\u4e0b\uff1a 1.\u6d4b\u8bd525\u4e2a\u5173\u952e\u8bcd\u5de6\u53f3\uff0c\u4e4b\u524d\u8fd9\u4e9b\u8bcd\u70b9\u51fb\u6210\u672c\u572895\u7f8e\u5143 2.\u51fa\u4ef7\u62c9\u4f4e\u523025\u7f8e\u5143\u4e00\u4e2a\u70b9\u51fb\uff0c\u4e5f\u5c31\u662f\u7b2c\u4e00\u9875\u6700\u4f4e\u51c6\u5165\u4ef7 3.\u5e7f\u544a\u8fd0\u884c\u4e03\u65e5 \u5e7f\u544a\u6570\u636e\u660e\u663e\u6539\u5584\uff0c\u540c\u65f6CTR\u4e5f\u5728\u4e0a\u5347\uff0cCPC\u5728\u4e0b\u964d\uff0c\u8fd9\u4e9b\u5173\u952e\u8bcd\u7684\u6392\u540d\u5176\u5b9e\u53ea\u8dcc\u4e86\u4e00\u4e9b\uff0c\u4f46\u662f\u6210\u672c\u964d\u4f4e\u4e8675%\u5de6\u53f3\uff0cROI\u4e5f\u5927\u5927\u63d0\u9ad8\u3002 \u5176\u5b9e\u8fdb\u4e00\u6b65\u53bb\u4f18\u5316\u8fd9\u4e9b\u5173\u952e\u8bcd\u53ef\u4ee5\u518d\u62c9\u4f4e\u6210\u672c\uff0c\u56e0\u6b64\u6211\u5f3a\u70c8\u5efa\u8bae\u4f60\u907f\u514d\u5bf9\u6838\u5fc3\u5173\u952e\u8bcd\u65e0\u9650\u5236\u51fa\u9ad8\u4ef7\uff0c\u5e76\u4e0d\u662f\u82b1\u5f97\u8d8a\u591a\uff0c\u70b9\u51fb\u8d8a\u591a\uff0c\u5373\u4f7f\u662f\u6392\u5728\u7b2c\u4e00\u9875\u7b2c\u4e00\u540d\u4e5f\u672a\u5fc5\u662f\u6700\u4f73\u7684\u7b56\u7565\u3002 4.\u522b\u8ba9Google\u5229\u7528\u7528\u6237\u7684\u8bef\u62fc\u989d\u5916\u6536\u8d39 \u6211\u89c9\u5f97\u6709\u70b9\u9634\u8c0b\u8bba\u7684\u611f\u89c9\uff0cGoogle\u672c\u6765\u53ef\u4ee5\u63d0\u793a\u7528\u6237\u8f93\u5165\u6709\u9519\u8bef\uff0c\u7ed9\u7528\u6237\u5c55\u793a\u6b63\u786e\u5173\u952e\u8bcd\u5bf9\u5e94\u7684\u5e7f\u544a\uff0c\u4f46\u662f\u5e76\u6ca1\u6709\u8fd9\u4e48\u505a\u3002 \u5982\u679c\u6211\u7684\u5426\u5b9a\u5173\u952e\u8bcd\u662fbiycle\uff0c\u7528\u6237\u641c\u7d22\u4e86bisycle\uff0c\u5e7f\u544a\u4ecd\u7136\u4f1a\u88ab\u5c55\u793a\uff0c\u70b9\u51fb\u5e76\u6263\u8d39\u3002\u8fd8\u597d\u6709\u8fd9\u6837\u7684\u5de5\u5177:http:\/\/tools.seobook.com\/spelling\/keywords-typos.cgi ,\u53ef\u4ee5\u81ea\u52a8\u751f\u6210\u5426\u5b9a\u5173\u952e\u8bcd\u7684\u591a\u79cd\u5f62\u5f0f\uff0c\u4e3e\u4f8b\u8bf4\u6709100\u4e2a\u5426\u5b9a\u5173\u952e\u8bcd\uff0c\u53ef\u80fd\u4f1a\u751f\u621010000\u79cd\u5426\u5b9a\u5173\u952e\u8bcd\u7ec4\u5408\uff0c\u770b\u8d77\u6765\u6709\u70b9\u77eb\u6789\u8fc7\u6b63\uff0c\u4f46\u662f\u5bf9\u90a3\u4e9b\u5e7f\u544a\u7ecf\u5e38\u88ab\u9519\u62fc\u8bcd\u5339\u914d\u7684\u60c5\u51b5\u975e\u5e38\u6709\u7528\u3002 \u5728\u5426\u5b9a\u5173\u952e\u8bcd\u7ba1\u7406\u7684\u65f6\u5019\uff0c\u5efa\u7acb\u4e00\u4e2a\u9519\u62fc\u5217\u8868\uff0c\u957f\u671f\u4e0b\u6765\u53ef\u4ee5\u8282\u7701\u5f88\u591a\u4e0d\u5fc5\u8981\u7684\u5e7f\u544a\u82b1\u8d39\u3002 \u6ce8\uff1a\u5f3a\u70c8\u5efa\u8bae\u53bb\u4ed4\u7ec6\u5ba1\u6838\u9519\u62fc\u5217\u8868\uff0c\u4ee5\u514d\u8bef\u4f24\u6709\u7528\u7684\u5173\u952e\u8bcd 5.\u5254\u9664\u6240\u6709\u4fe1\u606f\u7c7b\u7684\u5173\u952e\u8bcd \u7528\u6237\u641c\u7d22\u7684\u6709\u4e09\u7c7b\u5173\u952e\u8bcd: 1.\u4fe1\u606f\u7c7b\uff1a\u5728\u8d2d\u4e70\u524d\u641c\u7d22\u76f8\u5173\u4fe1\u606f 2.\u54c1\u724c\u7c7b: \u641c\u7d22\u7279\u5b9a\u7684\u54c1\u724c\u8bcd 3.\u5546\u4e1a\u7c7b: \u63a5\u8fd1\u5b8c\u6210\u8d2d\u4e70\u52a8\u4f5c \u6216\u51c6\u5907\u4e70\u4e4b\u524d\u641c\u7d22\u7684\u5173\u952e\u8bcd \u5f53\u4fe1\u606f\u7c7b\u641c\u7d22\u5339\u914d\u51fa\u4f60\u7684\u5e7f\u544a\u4e4b\u65f6\uff0c\u5f88\u53ef\u80fd\u70b9\u51fb\u7684\u7528\u6237\u5e76\u4e0d\u4f1a\u8d2d\u4e70\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u8fd9\u7c7b\u8bcd\u53ef\u4ee5\u7559\u7ed9\u4f60\u7684\u81ea\u7136\u6392\u540d\u7ed3\u679c\u3002 \u4ee5\u4e0b\u8fd9\u4e9b\u8bcd\u6c47\u4e5f\u9700\u8981\u9010\u6e10\u5254\u9664\uff1a 1.\u7591\u95ee\u8bcd\uff08\u4ec0\u4e48\uff1f\u4e3a\u4ec0\u4e48\uff1f\u4f55\u65f6\uff1f\u4f55\u5730\uff1f\u600e\u6837\uff1f\u54ea\u91cc\uff1f\u54ea\u4e9b\uff1f \u7b49\u7b49\uff09 2.\u5728\u6709\u628a\u63e1\u7684\u60c5\u51b5\u4e0b\uff0c\u5254\u9664\u590d\u6570\u8bcd\uff08fees costs rights doctors\u7b49\u7b49\uff09\uff0c\u8fd9\u7c7b\u8bcd\u4fe1\u606f\u7c7b\u67e5\u8be2\u7684\u503e\u5411\u4f1a\u66f4\u52a0\u660e\u663e\u3002\u5f53\u7136\u6700\u597d\u7684\u65b9\u6cd5\u662f\u901a\u8fc7\u6d4b\u8bd5\u8f6c\u5316\u7387\u6570\u636e\u6765\u51b3\u5b9a\u662f\u5426\u9700\u8981\u5426\u5b9a\u5bf9\u5e94\u5173\u952e\u8bcd\u3002 3.\u6709\u7740\u660e\u786e\u4fe1\u606f\u68c0\u7d22\u503e\u5411\u7684\u5173\u952e\u8bcd\uff08jobs, become,","canonical_url":"https:\/\/86i87.com\/?p=1542","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/86i87.com\/?p=1542#blogposting","name":"Google SEM\u7684\u975e\u5e38\u89c4\u4f18\u5316\u65b9\u6cd5 - My Blog","headline":"Google SEM\u7684\u975e\u5e38\u89c4\u4f18\u5316\u65b9\u6cd5","author":{"@id":"https:\/\/86i87.com\/?author=3#author"},"publisher":{"@id":"https:\/\/86i87.com\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/unconventional-adwords-takeaways-to-boost-your-ppc-performance\/565390a38125b7.34814084.png","@id":"https:\/\/86i87.com\/?p=1542\/#articleImage"},"datePublished":"2016-03-21T09:08:15+00:00","dateModified":"2016-03-21T09:08:15+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/86i87.com\/?p=1542#webpage"},"isPartOf":{"@id":"https:\/\/86i87.com\/?p=1542#webpage"},"articleSection":"Uncategorized"},{"@type":"BreadcrumbList","@id":"https:\/\/86i87.com\/?p=1542#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/86i87.com#listItem","position":1,"name":"Home","item":"https:\/\/86i87.com","nextItem":{"@type":"ListItem","@id":"https:\/\/86i87.com\/?cat=1#listItem","name":"Uncategorized"}},{"@type":"ListItem","@id":"https:\/\/86i87.com\/?cat=1#listItem","position":2,"name":"Uncategorized","item":"https:\/\/86i87.com\/?cat=1","nextItem":{"@type":"ListItem","@id":"https:\/\/86i87.com\/?p=1542#listItem","name":"Google SEM\u7684\u975e\u5e38\u89c4\u4f18\u5316\u65b9\u6cd5"},"previousItem":{"@type":"ListItem","@id":"https:\/\/86i87.com#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/86i87.com\/?p=1542#listItem","position":3,"name":"Google SEM\u7684\u975e\u5e38\u89c4\u4f18\u5316\u65b9\u6cd5","previousItem":{"@type":"ListItem","@id":"https:\/\/86i87.com\/?cat=1#listItem","name":"Uncategorized"}}]},{"@type":"Organization","@id":"https:\/\/86i87.com\/#organization","name":"My Blog","description":"My WordPress Blog","url":"https:\/\/86i87.com\/","logo":{"@type":"ImageObject","url":"https:\/\/86i87.com\/wp-content\/uploads\/2025\/10\/ext-custom-logo-1759673326192.webp","@id":"https:\/\/86i87.com\/?p=1542\/#organizationLogo","width":256,"height":256},"image":{"@id":"https:\/\/86i87.com\/?p=1542\/#organizationLogo"}},{"@type":"Person","@id":"https:\/\/86i87.com\/?author=3#author","url":"https:\/\/86i87.com\/?author=3","name":"admin","image":{"@type":"ImageObject","@id":"https:\/\/86i87.com\/?p=1542#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/ff7a1121adeb755c1f8dd40907f050b2aa21e45a43e12e6530cc3e9d748cedaa?s=96&d=mm&r=g","width":96,"height":96,"caption":"admin"}},{"@type":"WebPage","@id":"https:\/\/86i87.com\/?p=1542#webpage","url":"https:\/\/86i87.com\/?p=1542","name":"Google SEM\u7684\u975e\u5e38\u89c4\u4f18\u5316\u65b9\u6cd5 - My Blog","description":"\u539f\u6587\u94fe\u63a5\uff1ahttps:\/\/moz.com\/ugc\/unconventional-adwords-takeaways-to-boost-your-ppc-performance \u4e92\u8054\u7f51\u4e0a\u5173\u4e8eGoogle SEM\u7684\u4f18\u5316\u6280\u5de7\u4fef\u62fe\u7686\u662f\uff0c\u4e0d\u8fc7\u6211\u8fd9\u7bc7\u6587\u7ae0\u91cc\u9762\u6280\u5de7\u5927\u591a\u5e76\u4e0d\u5e38\u89c1\uff0c\u8fd9\u4e9b\u65b9\u6cd5\u5f80\u5f80\u662f\u548c\u5b98\u65b9\u6587\u6863\u76f8\u6096\u7684\uff0c\u800c\u6211\u5b9e\u9645\u4f7f\u7528\u540e\u53d1\u73b0\u6548\u679c\u4e0d\u9519\u3002\u5e76\u4e0d\u662f\u56e0\u4e3aGoogle\u6545\u610f\u8bf4\u8c0e\uff0c\u800c\u662fAdwords\u672c\u8eab\u7684\u5229\u76ca\u70b9\u662f\u8981\u4e3aGoogle\u521b\u9020\u6536\u5165\uff0c\u56e0\u6b64\u4e3a\u4e86\u907f\u514d\u9677\u5165\u5751\u4e2d\uff0c\u5f88\u591a\u7b56\u7565\u9700\u8981\u4eb2\u81ea\u5c1d\u8bd5\u624d\u80fd\u9a8c\u8bc1\u7ed3\u679c\u3002 1.\u6392\u540d\u7b2c\u4e00\u672a\u5fc5\u662f\u6700\u4f73\u9009\u62e9 \u4e5f\u8bb8\u4f60\u4f1a\u89c9\u5f97\u4e0d\u53ef\u601d\u8bae\uff0c\u6211\u4f1a\u653e\u7740\u6392\u540d\u7b2c\u4e00\u7684\u5e7f\u544a\u4f4d\u4e0d\u53bb\u62a2\uff0c\u5373\u4f7f\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u6211\u53ef\u4ee5\u627f\u53d7\u3002\u5c31\u6211\u4e2a\u4eba\u800c\u8a00\uff0c\u8bbf\u95eeGOOGLE\u65f6\uff0c\u4f1a\u5148\u6d4f\u89c8\u524d\u4e09\u6761\u81ea\u7136\u6392\u540d\u7ed3\u679c\uff0c\u7136\u540e\u89c6\u7ebf\u5f80\u4e0a\uff0c\u770b\u770b\u5e7f\u544a\u7ed3\u679c\u4e2d\u7b2c\u4e8c\u540d\u548c\u7b2c\u4e09\u540d\u7f51\u7ad9\uff0c\u6392\u540d\u7b2c\u4e09\u7684\u5e7f\u544a\u4f4d\u662f\u548c\u81ea\u7136\u7ed3\u679c\u6700\u63a5\u8fd1\u7684\u4f4d\u7f6e\uff0c\u4e5f\u662f\u6211\u6700\u5e38\u70b9\u51fb\u7684\u5e7f\u544a\u4f4d \u6839\u636e\u6211\u7684\u7edf\u8ba1\uff0c57%\u7684\u4ed8\u8d39\u70b9\u51fb\u6d41\u5411\u4e86\u6392\u540d\u7b2c\u4e00\u7684\u5e7f\u544a\u4f4d\uff0815\u5e748\u6708\u4efd\u7684\u7814\u7a76\uff0c\u6837\u672c\u5305\u62ec\u4e8622000\u4e2a\u641c\u7d22\u8bcd\uff0c\u6d88\u8017\u4e86100\u4e07\u7f8e\u5143\u5e7f\u544a\u8d39\uff09 \u5176\u4ed643%\u7684\u5e7f\u544a\u70b9\u51fb\u91cf\u5206\u914d\u5230\u5269\u4f59\u7684\u5e7f\u544a\u4f4d\u4e0a\u4e86\uff0c\u5982\u4e0b\u8868\u6240\u793a\uff0c\u7b2c\u4e8c\u540d\u9760\u540e\u7684\u4f4d\u7f6e\u6210\u672c\u76f8\u5bf9\u5e73\u7a33\uff0c\u4f46\u662f\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u663e\u8457\u63d0\u9ad8\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u4e3a\u4e86Google\u7684\u5e7f\u544a\u5934\u540d\u4f4d\u7f6e\u4ed8\u4e24\u500d\u3001\u4e09\u500d\u751a\u81f3\u66f4\u9ad8\u8d39\u7528\uff0c\u4f60\u89c9\u5f97\u8f6c\u5316\u80fd\u62b5\u6d88\u5e7f\u544a\u6d88\u8017\u5417\uff1f\u6211\u770b\u60ac \u4e3e\u4e2a\u4f8b\u5b50\uff0c\u4e00\u5bb6\u8f66\u9669\u7f51\u7ad9\u9700\u8981\u4e3a\u7b2c\u4e8c\u540d\u7684\u5e7f\u544a\u4f4d\u4ed8\u51fa\u6bcf\u6b21\u70b9\u51fb25\u7f8e\u5143\u7684\u6210\u672c\uff0c\u800c\u6392\u540d\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u6216\u8bb8\u8981\u9ad8\u8fbe80\u7f8e\u5143\uff0c\u6240\u4ee5\u5728\u6295\u653e\u4e4b\u524d\u5f97\u5148\u60f3\u60f3\u662f\u4e0d\u662f\u6700\u9ad8\u7684\u4f4d\u7f6e\u6709\u66f4\u9ad8\u7684ROI\uff0c\u800c\u7edd\u5927\u591a\u6570\u60c5\u51b5\u4e0b\u7b54\u6848\u662f\u5426\uff0c\u6211\u66f4\u613f\u610f\u5c1d\u8bd5\u5176\u4ed6\u4f4d\u7f6e\uff0c\u83b7\u5f97\u66f4\u9ad8\u7684ROI \u5bf9\u6211\u800c\u8a00\uff0c\u6700\u4f73\u5e7f\u544a\u4f4d\u662f1.5~2.5\u4e4b\u95f4\uff0c\u7b56\u7565\u662f\u901a\u8fc7\u4e0d\u65ad\u4f18\u5316\uff0c\u7528\u6700\u4f4e\u7684\u6210\u672c\u6324\u5230\u8fd9\u4e2a\u5e7f\u544a\u4f4d\u533a\u95f4\uff0c\u5f53\u7136\u6392\u540d\u5076\u5c14\u4e5f\u4f1a\u5230\u7b2c\u4e00\u4f4d\u6216\u8005\u7b2c\u4e09\u4f4d\uff0c\u4f46\u662f\u5fc5\u987b\u4fdd\u8bc1\u4e0d\u80fd\u8dcc\u5230\u7b2c\u56db\u4f4d\uff08\u70b9\u51fb\u91cf\u6700\u5dee\u7684\u4f4d\u7f6e\uff0c\u53f3\u4fa7\u7b2c\u4e00\u4f4d\uff09\uff08\u5907\u6ce8\uff1aGoogle\u5e7f\u544a\u4f4d\u7f6e\u6700\u8fd1\u8c03\u6574\u8fc7\uff0c\u7b2c\u56db\u4f4d\u4ecd\u7136\u5728\u5de6\u4fa7\uff09 \u4e0b\u9762\u662f\u6211\u7684\u5927\u81f4\u4f18\u5316\u6d41\u7a0b\uff1a 1.\u8bbe\u7f6e\u81ea\u52a8\u51fa\u4ef7\u76f4\u81f3\u6392\u5230\u7b2c\u4e00\u540d\u4e3a\u6b62 2.\u5173\u95ed\u81ea\u52a8\u7ade\u4ef7\uff0c\u4eba\u5de5\u8c03\u6574 3.\u4e0d\u65ad\u6478\u7d22\u8fbe\u5230\u6700\u4f73\u6392\u540d\u70b9\u3002 \u518d\u6765\u68b3\u7406\u4e0b\u4e3a\u4f55\u7b2c\u4e8c\u540d\u548c\u7b2c\u4e09\u540d\u7684\u4f4d\u7f6e\u5e26\u6765\u66f4\u597d\u56de\u62a5\uff0c\u903b\u8f91\u662f\u8fd9\u6837\u7684\uff1a\u7b2c\u4e00\u540d\u7684\u70b9\u51fb\u66f4\u591a\u662f\u4fe1\u606f\u7c7b\u7684\u8bf7\u6c42\uff0c\u5269\u4f59\u4f4d\u7f6e\u83b7\u5f97\u7684\u70b9\u51fb\u6f5c\u5728\u53d8\u73b0\u7684\u53ef\u80fd\u6027\u5c31\u4f1a\u66f4\u9ad8\u3002 \u7528\u6237\u4e70\u4e4b\u524d\u90fd\u4f1a\u901b\u901b\uff0c\u56de\u5fc6\u4e0b\u4e0a\u4e00\u6b21\u4f60\u7f51\u4e0a\u8d2d\u7269\u7684\u7ecf\u5386,\u5bf9\u4e8e\u5728\u7f51\u4e0a\u67e5\u627e\u95ee\u9898\u7b54\u6848\u7684\u7528\u6237\uff0c\u627e\u5230\u76ee\u6807\u7f51\u9875\u540e\u5c31\u4f1a\u79bb\u5f00\u3002\u800c\u8d2d\u7269\u5219\u4e0d\u4e00\u6837\uff0c\u4f1a\u6253\u5f00\u597d\u51e0\u4e2a\u9875\u9762\u4e92\u76f8\u6bd4\u8f83\uff0c\u4eab\u53d7\u901b\u7684\u4e50\u8da3\uff0c\u56e0\u6b64\u6392\u540d\u57281.5~2.5\u4e4b\u95f4\uff0c\u80fd\u6709\u6548\u5730\u8fc7\u6ee4\u4e00\u6279\u4fe1\u606f\u7c7b\u68c0\u7d22\u7684\u6d41\u91cf\uff0c\u63d0\u9ad8\u4e86\u6f5c\u5728\u7528\u6237\uff08\u5bf9\u4ea7\u54c1\u670d\u52a1\u611f\u5174\u8da3\uff09\u70b9\u51fb\u7f51\u7ad9\u7684\u51e0\u7387\u3002 2.\u5e7f\u544a\u4f4d\u7f6e\u7684\u79d8\u5bc6 \u201c\u8d8a\u5927\u8d8a\u597d\u201d\u662f\u81ea\u7136\u754c\u7684\u5b9a\u5f8b\uff0c\u5bf9\u5e7f\u544a\u6765\u8bf4\u4e5f\u662f\u4e00\u6837\uff0c\u5e7f\u544a\u5360\u636e\u7684\u7a7a\u95f4\u8d8a\u5927\uff0c\u5438\u5f15\u70b9\u51fb\u7684\u80fd\u529b\u4e5f\u5c31\u8d8a\u5f3a\u3002 \u63d0\u9ad8\u5e7f\u544a\u5c3a\u5bf8\u7684\u65b9\u6cd5\u5c31\u662f\u5145\u5206\u5229\u7528\u6269\u5c55\u521b\u610f\uff0c\u4f8b\u5982\uff1a Sitelinks \u6269\u5c55\uff0c\u5730\u7406\u4f4d\u7f6e\u6269\u5c55\uff0c\u7535\u8bdd\u6269\u5c55\uff0cApp\u6269\u5c55\uff0c\u8bc4\u8bba\u6269\u5c55\uff0c\u5356\u70b9\u6269\u5c55\u7b49\u7b49\uff0c\u9700\u8981\u5145\u5206\u53d1\u6325\u8fd9\u4e9b\u6269\u5c55\u521b\u610f\u6837\u5f0f\u7684\u6f5c\u529b\uff0c\u6bcf\u591a\u4e00\u4e2a\u9644\u52a0\u521b\u610f\uff0c\u4e8b\u5b9e\u4e0a\u5e7f\u544a\u4f4d\u4e5f\u4f1a\u8d8a\u5927\u3002\u5927\u591a\u6570\u7528\u6237\u4f1a\u6839\u636e\u6295\u653e\u7f51\u7ad9\u662f\u5426\u6709\u5bf9\u5e94\u7684\u5185\u5bb9\u6765\u9009\u62e9\u6269\u5c55\u521b\u610f\uff0c\u4f46\u662f\u6211\u7684\u5efa\u8bae\u662f\u6240\u6709\u6269\u5c55\u6837\u5f0f\u901a\u901a\u7528\u4e0a\uff0c\u5373\u4f7f\u662f\u4fee\u6539\u7f51\u7ad9\u5185\u5bb9\u4e5f\u662f\u503c\u5f97\u7684\u3002 \u4f8b\u5982\uff1a\u6ca1\u6709\u8db3\u591f\u591a\u7684\u7740\u9646\u9875\u9762\uff1f \u5efa\u8bae\uff1a\u65b0\u5efa\u65b0\u9875\u9762\uff0c\u8865\u5145\u5bf9\u7528\u6237\u6709\u7528\uff0c\u80fd\u591f\u63d0\u9ad8\u8f6c\u5316\u7684\u5185\u5bb9\uff0c\u5185\u5bb9\u90fd\u53ef\u4ee5\u6301\u7eed\u4f18\u5316\uff0c\u4f46\u662f\u9996\u5148\u8981\u505a\u7684\u662f\u628a\u7528\u6237\u7ed9\u5f15\u5165\u7f51\u7ad9\u3002 3.\u964d\u4f4e\u9ad8CPC\u5173\u952e\u8bcd\u51fa\u4ef7 \u6700\u8fd1\u6211\u5728\u4f18\u5316\u7684\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\uff0c\u6709\u4e00\u4e9b\u70b9\u51fb\u6210\u672c\u8d85\u9ad8\u7684\u5173\u952e\u8bcd\uff0c\u5e76\u4e14\u6bcf\u5468\u70b9\u51fb\u6210\u672c\u90fd\u5728\u589e\u957f\uff0c\u6709\u4e9b\u6ca1\u6709\u6392\u5728\u524d\u4e09\u4f4d\u7684\u5173\u952e\u8bcd\u6d88\u8017\u4e5f\u5f88\u9ad8\u3002\u6211\u51b3\u5b9a\u6d4b\u8bd5\u4e0b\u8fd9\u4e9b\u8bcd\u662f\u5426\u503c\u5f97\u51fa\u8fd9\u4e48\u9ad8\u7684\u4ef7\u683c\uff0c\u505a\u6cd5\u5982\u4e0b\uff1a 1.\u6d4b\u8bd525\u4e2a\u5173\u952e\u8bcd\u5de6\u53f3\uff0c\u4e4b\u524d\u8fd9\u4e9b\u8bcd\u70b9\u51fb\u6210\u672c\u572895\u7f8e\u5143 2.\u51fa\u4ef7\u62c9\u4f4e\u523025\u7f8e\u5143\u4e00\u4e2a\u70b9\u51fb\uff0c\u4e5f\u5c31\u662f\u7b2c\u4e00\u9875\u6700\u4f4e\u51c6\u5165\u4ef7 3.\u5e7f\u544a\u8fd0\u884c\u4e03\u65e5 \u5e7f\u544a\u6570\u636e\u660e\u663e\u6539\u5584\uff0c\u540c\u65f6CTR\u4e5f\u5728\u4e0a\u5347\uff0cCPC\u5728\u4e0b\u964d\uff0c\u8fd9\u4e9b\u5173\u952e\u8bcd\u7684\u6392\u540d\u5176\u5b9e\u53ea\u8dcc\u4e86\u4e00\u4e9b\uff0c\u4f46\u662f\u6210\u672c\u964d\u4f4e\u4e8675%\u5de6\u53f3\uff0cROI\u4e5f\u5927\u5927\u63d0\u9ad8\u3002 \u5176\u5b9e\u8fdb\u4e00\u6b65\u53bb\u4f18\u5316\u8fd9\u4e9b\u5173\u952e\u8bcd\u53ef\u4ee5\u518d\u62c9\u4f4e\u6210\u672c\uff0c\u56e0\u6b64\u6211\u5f3a\u70c8\u5efa\u8bae\u4f60\u907f\u514d\u5bf9\u6838\u5fc3\u5173\u952e\u8bcd\u65e0\u9650\u5236\u51fa\u9ad8\u4ef7\uff0c\u5e76\u4e0d\u662f\u82b1\u5f97\u8d8a\u591a\uff0c\u70b9\u51fb\u8d8a\u591a\uff0c\u5373\u4f7f\u662f\u6392\u5728\u7b2c\u4e00\u9875\u7b2c\u4e00\u540d\u4e5f\u672a\u5fc5\u662f\u6700\u4f73\u7684\u7b56\u7565\u3002 4.\u522b\u8ba9Google\u5229\u7528\u7528\u6237\u7684\u8bef\u62fc\u989d\u5916\u6536\u8d39 \u6211\u89c9\u5f97\u6709\u70b9\u9634\u8c0b\u8bba\u7684\u611f\u89c9\uff0cGoogle\u672c\u6765\u53ef\u4ee5\u63d0\u793a\u7528\u6237\u8f93\u5165\u6709\u9519\u8bef\uff0c\u7ed9\u7528\u6237\u5c55\u793a\u6b63\u786e\u5173\u952e\u8bcd\u5bf9\u5e94\u7684\u5e7f\u544a\uff0c\u4f46\u662f\u5e76\u6ca1\u6709\u8fd9\u4e48\u505a\u3002 \u5982\u679c\u6211\u7684\u5426\u5b9a\u5173\u952e\u8bcd\u662fbiycle\uff0c\u7528\u6237\u641c\u7d22\u4e86bisycle\uff0c\u5e7f\u544a\u4ecd\u7136\u4f1a\u88ab\u5c55\u793a\uff0c\u70b9\u51fb\u5e76\u6263\u8d39\u3002\u8fd8\u597d\u6709\u8fd9\u6837\u7684\u5de5\u5177:http:\/\/tools.seobook.com\/spelling\/keywords-typos.cgi ,\u53ef\u4ee5\u81ea\u52a8\u751f\u6210\u5426\u5b9a\u5173\u952e\u8bcd\u7684\u591a\u79cd\u5f62\u5f0f\uff0c\u4e3e\u4f8b\u8bf4\u6709100\u4e2a\u5426\u5b9a\u5173\u952e\u8bcd\uff0c\u53ef\u80fd\u4f1a\u751f\u621010000\u79cd\u5426\u5b9a\u5173\u952e\u8bcd\u7ec4\u5408\uff0c\u770b\u8d77\u6765\u6709\u70b9\u77eb\u6789\u8fc7\u6b63\uff0c\u4f46\u662f\u5bf9\u90a3\u4e9b\u5e7f\u544a\u7ecf\u5e38\u88ab\u9519\u62fc\u8bcd\u5339\u914d\u7684\u60c5\u51b5\u975e\u5e38\u6709\u7528\u3002 \u5728\u5426\u5b9a\u5173\u952e\u8bcd\u7ba1\u7406\u7684\u65f6\u5019\uff0c\u5efa\u7acb\u4e00\u4e2a\u9519\u62fc\u5217\u8868\uff0c\u957f\u671f\u4e0b\u6765\u53ef\u4ee5\u8282\u7701\u5f88\u591a\u4e0d\u5fc5\u8981\u7684\u5e7f\u544a\u82b1\u8d39\u3002 \u6ce8\uff1a\u5f3a\u70c8\u5efa\u8bae\u53bb\u4ed4\u7ec6\u5ba1\u6838\u9519\u62fc\u5217\u8868\uff0c\u4ee5\u514d\u8bef\u4f24\u6709\u7528\u7684\u5173\u952e\u8bcd 5.\u5254\u9664\u6240\u6709\u4fe1\u606f\u7c7b\u7684\u5173\u952e\u8bcd \u7528\u6237\u641c\u7d22\u7684\u6709\u4e09\u7c7b\u5173\u952e\u8bcd: 1.\u4fe1\u606f\u7c7b\uff1a\u5728\u8d2d\u4e70\u524d\u641c\u7d22\u76f8\u5173\u4fe1\u606f 2.\u54c1\u724c\u7c7b: \u641c\u7d22\u7279\u5b9a\u7684\u54c1\u724c\u8bcd 3.\u5546\u4e1a\u7c7b: \u63a5\u8fd1\u5b8c\u6210\u8d2d\u4e70\u52a8\u4f5c \u6216\u51c6\u5907\u4e70\u4e4b\u524d\u641c\u7d22\u7684\u5173\u952e\u8bcd \u5f53\u4fe1\u606f\u7c7b\u641c\u7d22\u5339\u914d\u51fa\u4f60\u7684\u5e7f\u544a\u4e4b\u65f6\uff0c\u5f88\u53ef\u80fd\u70b9\u51fb\u7684\u7528\u6237\u5e76\u4e0d\u4f1a\u8d2d\u4e70\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u8fd9\u7c7b\u8bcd\u53ef\u4ee5\u7559\u7ed9\u4f60\u7684\u81ea\u7136\u6392\u540d\u7ed3\u679c\u3002 \u4ee5\u4e0b\u8fd9\u4e9b\u8bcd\u6c47\u4e5f\u9700\u8981\u9010\u6e10\u5254\u9664\uff1a 1.\u7591\u95ee\u8bcd\uff08\u4ec0\u4e48\uff1f\u4e3a\u4ec0\u4e48\uff1f\u4f55\u65f6\uff1f\u4f55\u5730\uff1f\u600e\u6837\uff1f\u54ea\u91cc\uff1f\u54ea\u4e9b\uff1f \u7b49\u7b49\uff09 2.\u5728\u6709\u628a\u63e1\u7684\u60c5\u51b5\u4e0b\uff0c\u5254\u9664\u590d\u6570\u8bcd\uff08fees costs rights doctors\u7b49\u7b49\uff09\uff0c\u8fd9\u7c7b\u8bcd\u4fe1\u606f\u7c7b\u67e5\u8be2\u7684\u503e\u5411\u4f1a\u66f4\u52a0\u660e\u663e\u3002\u5f53\u7136\u6700\u597d\u7684\u65b9\u6cd5\u662f\u901a\u8fc7\u6d4b\u8bd5\u8f6c\u5316\u7387\u6570\u636e\u6765\u51b3\u5b9a\u662f\u5426\u9700\u8981\u5426\u5b9a\u5bf9\u5e94\u5173\u952e\u8bcd\u3002 3.\u6709\u7740\u660e\u786e\u4fe1\u606f\u68c0\u7d22\u503e\u5411\u7684\u5173\u952e\u8bcd\uff08jobs, become,","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/86i87.com\/#website"},"breadcrumb":{"@id":"https:\/\/86i87.com\/?p=1542#breadcrumblist"},"author":{"@id":"https:\/\/86i87.com\/?author=3#author"},"creator":{"@id":"https:\/\/86i87.com\/?author=3#author"},"datePublished":"2016-03-21T09:08:15+00:00","dateModified":"2016-03-21T09:08:15+00:00"},{"@type":"WebSite","@id":"https:\/\/86i87.com\/#website","url":"https:\/\/86i87.com\/","name":"My Blog","description":"My WordPress Blog","inLanguage":"en-US","publisher":{"@id":"https:\/\/86i87.com\/#organization"}}]},"og:locale":"en_US","og:site_name":"My Blog - My WordPress Blog","og:type":"article","og:title":"Google SEM\u7684\u975e\u5e38\u89c4\u4f18\u5316\u65b9\u6cd5 - My Blog","og:description":"\u539f\u6587\u94fe\u63a5\uff1ahttps:\/\/moz.com\/ugc\/unconventional-adwords-takeaways-to-boost-your-ppc-performance \u4e92\u8054\u7f51\u4e0a\u5173\u4e8eGoogle SEM\u7684\u4f18\u5316\u6280\u5de7\u4fef\u62fe\u7686\u662f\uff0c\u4e0d\u8fc7\u6211\u8fd9\u7bc7\u6587\u7ae0\u91cc\u9762\u6280\u5de7\u5927\u591a\u5e76\u4e0d\u5e38\u89c1\uff0c\u8fd9\u4e9b\u65b9\u6cd5\u5f80\u5f80\u662f\u548c\u5b98\u65b9\u6587\u6863\u76f8\u6096\u7684\uff0c\u800c\u6211\u5b9e\u9645\u4f7f\u7528\u540e\u53d1\u73b0\u6548\u679c\u4e0d\u9519\u3002\u5e76\u4e0d\u662f\u56e0\u4e3aGoogle\u6545\u610f\u8bf4\u8c0e\uff0c\u800c\u662fAdwords\u672c\u8eab\u7684\u5229\u76ca\u70b9\u662f\u8981\u4e3aGoogle\u521b\u9020\u6536\u5165\uff0c\u56e0\u6b64\u4e3a\u4e86\u907f\u514d\u9677\u5165\u5751\u4e2d\uff0c\u5f88\u591a\u7b56\u7565\u9700\u8981\u4eb2\u81ea\u5c1d\u8bd5\u624d\u80fd\u9a8c\u8bc1\u7ed3\u679c\u3002 1.\u6392\u540d\u7b2c\u4e00\u672a\u5fc5\u662f\u6700\u4f73\u9009\u62e9 \u4e5f\u8bb8\u4f60\u4f1a\u89c9\u5f97\u4e0d\u53ef\u601d\u8bae\uff0c\u6211\u4f1a\u653e\u7740\u6392\u540d\u7b2c\u4e00\u7684\u5e7f\u544a\u4f4d\u4e0d\u53bb\u62a2\uff0c\u5373\u4f7f\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u6211\u53ef\u4ee5\u627f\u53d7\u3002\u5c31\u6211\u4e2a\u4eba\u800c\u8a00\uff0c\u8bbf\u95eeGOOGLE\u65f6\uff0c\u4f1a\u5148\u6d4f\u89c8\u524d\u4e09\u6761\u81ea\u7136\u6392\u540d\u7ed3\u679c\uff0c\u7136\u540e\u89c6\u7ebf\u5f80\u4e0a\uff0c\u770b\u770b\u5e7f\u544a\u7ed3\u679c\u4e2d\u7b2c\u4e8c\u540d\u548c\u7b2c\u4e09\u540d\u7f51\u7ad9\uff0c\u6392\u540d\u7b2c\u4e09\u7684\u5e7f\u544a\u4f4d\u662f\u548c\u81ea\u7136\u7ed3\u679c\u6700\u63a5\u8fd1\u7684\u4f4d\u7f6e\uff0c\u4e5f\u662f\u6211\u6700\u5e38\u70b9\u51fb\u7684\u5e7f\u544a\u4f4d \u6839\u636e\u6211\u7684\u7edf\u8ba1\uff0c57%\u7684\u4ed8\u8d39\u70b9\u51fb\u6d41\u5411\u4e86\u6392\u540d\u7b2c\u4e00\u7684\u5e7f\u544a\u4f4d\uff0815\u5e748\u6708\u4efd\u7684\u7814\u7a76\uff0c\u6837\u672c\u5305\u62ec\u4e8622000\u4e2a\u641c\u7d22\u8bcd\uff0c\u6d88\u8017\u4e86100\u4e07\u7f8e\u5143\u5e7f\u544a\u8d39\uff09 \u5176\u4ed643%\u7684\u5e7f\u544a\u70b9\u51fb\u91cf\u5206\u914d\u5230\u5269\u4f59\u7684\u5e7f\u544a\u4f4d\u4e0a\u4e86\uff0c\u5982\u4e0b\u8868\u6240\u793a\uff0c\u7b2c\u4e8c\u540d\u9760\u540e\u7684\u4f4d\u7f6e\u6210\u672c\u76f8\u5bf9\u5e73\u7a33\uff0c\u4f46\u662f\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u663e\u8457\u63d0\u9ad8\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u4e3a\u4e86Google\u7684\u5e7f\u544a\u5934\u540d\u4f4d\u7f6e\u4ed8\u4e24\u500d\u3001\u4e09\u500d\u751a\u81f3\u66f4\u9ad8\u8d39\u7528\uff0c\u4f60\u89c9\u5f97\u8f6c\u5316\u80fd\u62b5\u6d88\u5e7f\u544a\u6d88\u8017\u5417\uff1f\u6211\u770b\u60ac \u4e3e\u4e2a\u4f8b\u5b50\uff0c\u4e00\u5bb6\u8f66\u9669\u7f51\u7ad9\u9700\u8981\u4e3a\u7b2c\u4e8c\u540d\u7684\u5e7f\u544a\u4f4d\u4ed8\u51fa\u6bcf\u6b21\u70b9\u51fb25\u7f8e\u5143\u7684\u6210\u672c\uff0c\u800c\u6392\u540d\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u6216\u8bb8\u8981\u9ad8\u8fbe80\u7f8e\u5143\uff0c\u6240\u4ee5\u5728\u6295\u653e\u4e4b\u524d\u5f97\u5148\u60f3\u60f3\u662f\u4e0d\u662f\u6700\u9ad8\u7684\u4f4d\u7f6e\u6709\u66f4\u9ad8\u7684ROI\uff0c\u800c\u7edd\u5927\u591a\u6570\u60c5\u51b5\u4e0b\u7b54\u6848\u662f\u5426\uff0c\u6211\u66f4\u613f\u610f\u5c1d\u8bd5\u5176\u4ed6\u4f4d\u7f6e\uff0c\u83b7\u5f97\u66f4\u9ad8\u7684ROI \u5bf9\u6211\u800c\u8a00\uff0c\u6700\u4f73\u5e7f\u544a\u4f4d\u662f1.5~2.5\u4e4b\u95f4\uff0c\u7b56\u7565\u662f\u901a\u8fc7\u4e0d\u65ad\u4f18\u5316\uff0c\u7528\u6700\u4f4e\u7684\u6210\u672c\u6324\u5230\u8fd9\u4e2a\u5e7f\u544a\u4f4d\u533a\u95f4\uff0c\u5f53\u7136\u6392\u540d\u5076\u5c14\u4e5f\u4f1a\u5230\u7b2c\u4e00\u4f4d\u6216\u8005\u7b2c\u4e09\u4f4d\uff0c\u4f46\u662f\u5fc5\u987b\u4fdd\u8bc1\u4e0d\u80fd\u8dcc\u5230\u7b2c\u56db\u4f4d\uff08\u70b9\u51fb\u91cf\u6700\u5dee\u7684\u4f4d\u7f6e\uff0c\u53f3\u4fa7\u7b2c\u4e00\u4f4d\uff09\uff08\u5907\u6ce8\uff1aGoogle\u5e7f\u544a\u4f4d\u7f6e\u6700\u8fd1\u8c03\u6574\u8fc7\uff0c\u7b2c\u56db\u4f4d\u4ecd\u7136\u5728\u5de6\u4fa7\uff09 \u4e0b\u9762\u662f\u6211\u7684\u5927\u81f4\u4f18\u5316\u6d41\u7a0b\uff1a 1.\u8bbe\u7f6e\u81ea\u52a8\u51fa\u4ef7\u76f4\u81f3\u6392\u5230\u7b2c\u4e00\u540d\u4e3a\u6b62 2.\u5173\u95ed\u81ea\u52a8\u7ade\u4ef7\uff0c\u4eba\u5de5\u8c03\u6574 3.\u4e0d\u65ad\u6478\u7d22\u8fbe\u5230\u6700\u4f73\u6392\u540d\u70b9\u3002 \u518d\u6765\u68b3\u7406\u4e0b\u4e3a\u4f55\u7b2c\u4e8c\u540d\u548c\u7b2c\u4e09\u540d\u7684\u4f4d\u7f6e\u5e26\u6765\u66f4\u597d\u56de\u62a5\uff0c\u903b\u8f91\u662f\u8fd9\u6837\u7684\uff1a\u7b2c\u4e00\u540d\u7684\u70b9\u51fb\u66f4\u591a\u662f\u4fe1\u606f\u7c7b\u7684\u8bf7\u6c42\uff0c\u5269\u4f59\u4f4d\u7f6e\u83b7\u5f97\u7684\u70b9\u51fb\u6f5c\u5728\u53d8\u73b0\u7684\u53ef\u80fd\u6027\u5c31\u4f1a\u66f4\u9ad8\u3002 \u7528\u6237\u4e70\u4e4b\u524d\u90fd\u4f1a\u901b\u901b\uff0c\u56de\u5fc6\u4e0b\u4e0a\u4e00\u6b21\u4f60\u7f51\u4e0a\u8d2d\u7269\u7684\u7ecf\u5386,\u5bf9\u4e8e\u5728\u7f51\u4e0a\u67e5\u627e\u95ee\u9898\u7b54\u6848\u7684\u7528\u6237\uff0c\u627e\u5230\u76ee\u6807\u7f51\u9875\u540e\u5c31\u4f1a\u79bb\u5f00\u3002\u800c\u8d2d\u7269\u5219\u4e0d\u4e00\u6837\uff0c\u4f1a\u6253\u5f00\u597d\u51e0\u4e2a\u9875\u9762\u4e92\u76f8\u6bd4\u8f83\uff0c\u4eab\u53d7\u901b\u7684\u4e50\u8da3\uff0c\u56e0\u6b64\u6392\u540d\u57281.5~2.5\u4e4b\u95f4\uff0c\u80fd\u6709\u6548\u5730\u8fc7\u6ee4\u4e00\u6279\u4fe1\u606f\u7c7b\u68c0\u7d22\u7684\u6d41\u91cf\uff0c\u63d0\u9ad8\u4e86\u6f5c\u5728\u7528\u6237\uff08\u5bf9\u4ea7\u54c1\u670d\u52a1\u611f\u5174\u8da3\uff09\u70b9\u51fb\u7f51\u7ad9\u7684\u51e0\u7387\u3002 2.\u5e7f\u544a\u4f4d\u7f6e\u7684\u79d8\u5bc6 \u201c\u8d8a\u5927\u8d8a\u597d\u201d\u662f\u81ea\u7136\u754c\u7684\u5b9a\u5f8b\uff0c\u5bf9\u5e7f\u544a\u6765\u8bf4\u4e5f\u662f\u4e00\u6837\uff0c\u5e7f\u544a\u5360\u636e\u7684\u7a7a\u95f4\u8d8a\u5927\uff0c\u5438\u5f15\u70b9\u51fb\u7684\u80fd\u529b\u4e5f\u5c31\u8d8a\u5f3a\u3002 \u63d0\u9ad8\u5e7f\u544a\u5c3a\u5bf8\u7684\u65b9\u6cd5\u5c31\u662f\u5145\u5206\u5229\u7528\u6269\u5c55\u521b\u610f\uff0c\u4f8b\u5982\uff1a Sitelinks \u6269\u5c55\uff0c\u5730\u7406\u4f4d\u7f6e\u6269\u5c55\uff0c\u7535\u8bdd\u6269\u5c55\uff0cApp\u6269\u5c55\uff0c\u8bc4\u8bba\u6269\u5c55\uff0c\u5356\u70b9\u6269\u5c55\u7b49\u7b49\uff0c\u9700\u8981\u5145\u5206\u53d1\u6325\u8fd9\u4e9b\u6269\u5c55\u521b\u610f\u6837\u5f0f\u7684\u6f5c\u529b\uff0c\u6bcf\u591a\u4e00\u4e2a\u9644\u52a0\u521b\u610f\uff0c\u4e8b\u5b9e\u4e0a\u5e7f\u544a\u4f4d\u4e5f\u4f1a\u8d8a\u5927\u3002\u5927\u591a\u6570\u7528\u6237\u4f1a\u6839\u636e\u6295\u653e\u7f51\u7ad9\u662f\u5426\u6709\u5bf9\u5e94\u7684\u5185\u5bb9\u6765\u9009\u62e9\u6269\u5c55\u521b\u610f\uff0c\u4f46\u662f\u6211\u7684\u5efa\u8bae\u662f\u6240\u6709\u6269\u5c55\u6837\u5f0f\u901a\u901a\u7528\u4e0a\uff0c\u5373\u4f7f\u662f\u4fee\u6539\u7f51\u7ad9\u5185\u5bb9\u4e5f\u662f\u503c\u5f97\u7684\u3002 \u4f8b\u5982\uff1a\u6ca1\u6709\u8db3\u591f\u591a\u7684\u7740\u9646\u9875\u9762\uff1f \u5efa\u8bae\uff1a\u65b0\u5efa\u65b0\u9875\u9762\uff0c\u8865\u5145\u5bf9\u7528\u6237\u6709\u7528\uff0c\u80fd\u591f\u63d0\u9ad8\u8f6c\u5316\u7684\u5185\u5bb9\uff0c\u5185\u5bb9\u90fd\u53ef\u4ee5\u6301\u7eed\u4f18\u5316\uff0c\u4f46\u662f\u9996\u5148\u8981\u505a\u7684\u662f\u628a\u7528\u6237\u7ed9\u5f15\u5165\u7f51\u7ad9\u3002 3.\u964d\u4f4e\u9ad8CPC\u5173\u952e\u8bcd\u51fa\u4ef7 \u6700\u8fd1\u6211\u5728\u4f18\u5316\u7684\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\uff0c\u6709\u4e00\u4e9b\u70b9\u51fb\u6210\u672c\u8d85\u9ad8\u7684\u5173\u952e\u8bcd\uff0c\u5e76\u4e14\u6bcf\u5468\u70b9\u51fb\u6210\u672c\u90fd\u5728\u589e\u957f\uff0c\u6709\u4e9b\u6ca1\u6709\u6392\u5728\u524d\u4e09\u4f4d\u7684\u5173\u952e\u8bcd\u6d88\u8017\u4e5f\u5f88\u9ad8\u3002\u6211\u51b3\u5b9a\u6d4b\u8bd5\u4e0b\u8fd9\u4e9b\u8bcd\u662f\u5426\u503c\u5f97\u51fa\u8fd9\u4e48\u9ad8\u7684\u4ef7\u683c\uff0c\u505a\u6cd5\u5982\u4e0b\uff1a 1.\u6d4b\u8bd525\u4e2a\u5173\u952e\u8bcd\u5de6\u53f3\uff0c\u4e4b\u524d\u8fd9\u4e9b\u8bcd\u70b9\u51fb\u6210\u672c\u572895\u7f8e\u5143 2.\u51fa\u4ef7\u62c9\u4f4e\u523025\u7f8e\u5143\u4e00\u4e2a\u70b9\u51fb\uff0c\u4e5f\u5c31\u662f\u7b2c\u4e00\u9875\u6700\u4f4e\u51c6\u5165\u4ef7 3.\u5e7f\u544a\u8fd0\u884c\u4e03\u65e5 \u5e7f\u544a\u6570\u636e\u660e\u663e\u6539\u5584\uff0c\u540c\u65f6CTR\u4e5f\u5728\u4e0a\u5347\uff0cCPC\u5728\u4e0b\u964d\uff0c\u8fd9\u4e9b\u5173\u952e\u8bcd\u7684\u6392\u540d\u5176\u5b9e\u53ea\u8dcc\u4e86\u4e00\u4e9b\uff0c\u4f46\u662f\u6210\u672c\u964d\u4f4e\u4e8675%\u5de6\u53f3\uff0cROI\u4e5f\u5927\u5927\u63d0\u9ad8\u3002 \u5176\u5b9e\u8fdb\u4e00\u6b65\u53bb\u4f18\u5316\u8fd9\u4e9b\u5173\u952e\u8bcd\u53ef\u4ee5\u518d\u62c9\u4f4e\u6210\u672c\uff0c\u56e0\u6b64\u6211\u5f3a\u70c8\u5efa\u8bae\u4f60\u907f\u514d\u5bf9\u6838\u5fc3\u5173\u952e\u8bcd\u65e0\u9650\u5236\u51fa\u9ad8\u4ef7\uff0c\u5e76\u4e0d\u662f\u82b1\u5f97\u8d8a\u591a\uff0c\u70b9\u51fb\u8d8a\u591a\uff0c\u5373\u4f7f\u662f\u6392\u5728\u7b2c\u4e00\u9875\u7b2c\u4e00\u540d\u4e5f\u672a\u5fc5\u662f\u6700\u4f73\u7684\u7b56\u7565\u3002 4.\u522b\u8ba9Google\u5229\u7528\u7528\u6237\u7684\u8bef\u62fc\u989d\u5916\u6536\u8d39 \u6211\u89c9\u5f97\u6709\u70b9\u9634\u8c0b\u8bba\u7684\u611f\u89c9\uff0cGoogle\u672c\u6765\u53ef\u4ee5\u63d0\u793a\u7528\u6237\u8f93\u5165\u6709\u9519\u8bef\uff0c\u7ed9\u7528\u6237\u5c55\u793a\u6b63\u786e\u5173\u952e\u8bcd\u5bf9\u5e94\u7684\u5e7f\u544a\uff0c\u4f46\u662f\u5e76\u6ca1\u6709\u8fd9\u4e48\u505a\u3002 \u5982\u679c\u6211\u7684\u5426\u5b9a\u5173\u952e\u8bcd\u662fbiycle\uff0c\u7528\u6237\u641c\u7d22\u4e86bisycle\uff0c\u5e7f\u544a\u4ecd\u7136\u4f1a\u88ab\u5c55\u793a\uff0c\u70b9\u51fb\u5e76\u6263\u8d39\u3002\u8fd8\u597d\u6709\u8fd9\u6837\u7684\u5de5\u5177:http:\/\/tools.seobook.com\/spelling\/keywords-typos.cgi ,\u53ef\u4ee5\u81ea\u52a8\u751f\u6210\u5426\u5b9a\u5173\u952e\u8bcd\u7684\u591a\u79cd\u5f62\u5f0f\uff0c\u4e3e\u4f8b\u8bf4\u6709100\u4e2a\u5426\u5b9a\u5173\u952e\u8bcd\uff0c\u53ef\u80fd\u4f1a\u751f\u621010000\u79cd\u5426\u5b9a\u5173\u952e\u8bcd\u7ec4\u5408\uff0c\u770b\u8d77\u6765\u6709\u70b9\u77eb\u6789\u8fc7\u6b63\uff0c\u4f46\u662f\u5bf9\u90a3\u4e9b\u5e7f\u544a\u7ecf\u5e38\u88ab\u9519\u62fc\u8bcd\u5339\u914d\u7684\u60c5\u51b5\u975e\u5e38\u6709\u7528\u3002 \u5728\u5426\u5b9a\u5173\u952e\u8bcd\u7ba1\u7406\u7684\u65f6\u5019\uff0c\u5efa\u7acb\u4e00\u4e2a\u9519\u62fc\u5217\u8868\uff0c\u957f\u671f\u4e0b\u6765\u53ef\u4ee5\u8282\u7701\u5f88\u591a\u4e0d\u5fc5\u8981\u7684\u5e7f\u544a\u82b1\u8d39\u3002 \u6ce8\uff1a\u5f3a\u70c8\u5efa\u8bae\u53bb\u4ed4\u7ec6\u5ba1\u6838\u9519\u62fc\u5217\u8868\uff0c\u4ee5\u514d\u8bef\u4f24\u6709\u7528\u7684\u5173\u952e\u8bcd 5.\u5254\u9664\u6240\u6709\u4fe1\u606f\u7c7b\u7684\u5173\u952e\u8bcd \u7528\u6237\u641c\u7d22\u7684\u6709\u4e09\u7c7b\u5173\u952e\u8bcd: 1.\u4fe1\u606f\u7c7b\uff1a\u5728\u8d2d\u4e70\u524d\u641c\u7d22\u76f8\u5173\u4fe1\u606f 2.\u54c1\u724c\u7c7b: \u641c\u7d22\u7279\u5b9a\u7684\u54c1\u724c\u8bcd 3.\u5546\u4e1a\u7c7b: \u63a5\u8fd1\u5b8c\u6210\u8d2d\u4e70\u52a8\u4f5c \u6216\u51c6\u5907\u4e70\u4e4b\u524d\u641c\u7d22\u7684\u5173\u952e\u8bcd \u5f53\u4fe1\u606f\u7c7b\u641c\u7d22\u5339\u914d\u51fa\u4f60\u7684\u5e7f\u544a\u4e4b\u65f6\uff0c\u5f88\u53ef\u80fd\u70b9\u51fb\u7684\u7528\u6237\u5e76\u4e0d\u4f1a\u8d2d\u4e70\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u8fd9\u7c7b\u8bcd\u53ef\u4ee5\u7559\u7ed9\u4f60\u7684\u81ea\u7136\u6392\u540d\u7ed3\u679c\u3002 \u4ee5\u4e0b\u8fd9\u4e9b\u8bcd\u6c47\u4e5f\u9700\u8981\u9010\u6e10\u5254\u9664\uff1a 1.\u7591\u95ee\u8bcd\uff08\u4ec0\u4e48\uff1f\u4e3a\u4ec0\u4e48\uff1f\u4f55\u65f6\uff1f\u4f55\u5730\uff1f\u600e\u6837\uff1f\u54ea\u91cc\uff1f\u54ea\u4e9b\uff1f \u7b49\u7b49\uff09 2.\u5728\u6709\u628a\u63e1\u7684\u60c5\u51b5\u4e0b\uff0c\u5254\u9664\u590d\u6570\u8bcd\uff08fees costs rights doctors\u7b49\u7b49\uff09\uff0c\u8fd9\u7c7b\u8bcd\u4fe1\u606f\u7c7b\u67e5\u8be2\u7684\u503e\u5411\u4f1a\u66f4\u52a0\u660e\u663e\u3002\u5f53\u7136\u6700\u597d\u7684\u65b9\u6cd5\u662f\u901a\u8fc7\u6d4b\u8bd5\u8f6c\u5316\u7387\u6570\u636e\u6765\u51b3\u5b9a\u662f\u5426\u9700\u8981\u5426\u5b9a\u5bf9\u5e94\u5173\u952e\u8bcd\u3002 3.\u6709\u7740\u660e\u786e\u4fe1\u606f\u68c0\u7d22\u503e\u5411\u7684\u5173\u952e\u8bcd\uff08jobs, become,","og:url":"https:\/\/86i87.com\/?p=1542","og:image":"https:\/\/86i87.com\/wp-content\/uploads\/2025\/10\/ext-custom-logo-1759673326192.webp","og:image:secure_url":"https:\/\/86i87.com\/wp-content\/uploads\/2025\/10\/ext-custom-logo-1759673326192.webp","article:published_time":"2016-03-21T09:08:15+00:00","article:modified_time":"2016-03-21T09:08:15+00:00","twitter:card":"summary_large_image","twitter:title":"Google SEM\u7684\u975e\u5e38\u89c4\u4f18\u5316\u65b9\u6cd5 - My Blog","twitter:description":"\u539f\u6587\u94fe\u63a5\uff1ahttps:\/\/moz.com\/ugc\/unconventional-adwords-takeaways-to-boost-your-ppc-performance \u4e92\u8054\u7f51\u4e0a\u5173\u4e8eGoogle SEM\u7684\u4f18\u5316\u6280\u5de7\u4fef\u62fe\u7686\u662f\uff0c\u4e0d\u8fc7\u6211\u8fd9\u7bc7\u6587\u7ae0\u91cc\u9762\u6280\u5de7\u5927\u591a\u5e76\u4e0d\u5e38\u89c1\uff0c\u8fd9\u4e9b\u65b9\u6cd5\u5f80\u5f80\u662f\u548c\u5b98\u65b9\u6587\u6863\u76f8\u6096\u7684\uff0c\u800c\u6211\u5b9e\u9645\u4f7f\u7528\u540e\u53d1\u73b0\u6548\u679c\u4e0d\u9519\u3002\u5e76\u4e0d\u662f\u56e0\u4e3aGoogle\u6545\u610f\u8bf4\u8c0e\uff0c\u800c\u662fAdwords\u672c\u8eab\u7684\u5229\u76ca\u70b9\u662f\u8981\u4e3aGoogle\u521b\u9020\u6536\u5165\uff0c\u56e0\u6b64\u4e3a\u4e86\u907f\u514d\u9677\u5165\u5751\u4e2d\uff0c\u5f88\u591a\u7b56\u7565\u9700\u8981\u4eb2\u81ea\u5c1d\u8bd5\u624d\u80fd\u9a8c\u8bc1\u7ed3\u679c\u3002 1.\u6392\u540d\u7b2c\u4e00\u672a\u5fc5\u662f\u6700\u4f73\u9009\u62e9 \u4e5f\u8bb8\u4f60\u4f1a\u89c9\u5f97\u4e0d\u53ef\u601d\u8bae\uff0c\u6211\u4f1a\u653e\u7740\u6392\u540d\u7b2c\u4e00\u7684\u5e7f\u544a\u4f4d\u4e0d\u53bb\u62a2\uff0c\u5373\u4f7f\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u6211\u53ef\u4ee5\u627f\u53d7\u3002\u5c31\u6211\u4e2a\u4eba\u800c\u8a00\uff0c\u8bbf\u95eeGOOGLE\u65f6\uff0c\u4f1a\u5148\u6d4f\u89c8\u524d\u4e09\u6761\u81ea\u7136\u6392\u540d\u7ed3\u679c\uff0c\u7136\u540e\u89c6\u7ebf\u5f80\u4e0a\uff0c\u770b\u770b\u5e7f\u544a\u7ed3\u679c\u4e2d\u7b2c\u4e8c\u540d\u548c\u7b2c\u4e09\u540d\u7f51\u7ad9\uff0c\u6392\u540d\u7b2c\u4e09\u7684\u5e7f\u544a\u4f4d\u662f\u548c\u81ea\u7136\u7ed3\u679c\u6700\u63a5\u8fd1\u7684\u4f4d\u7f6e\uff0c\u4e5f\u662f\u6211\u6700\u5e38\u70b9\u51fb\u7684\u5e7f\u544a\u4f4d \u6839\u636e\u6211\u7684\u7edf\u8ba1\uff0c57%\u7684\u4ed8\u8d39\u70b9\u51fb\u6d41\u5411\u4e86\u6392\u540d\u7b2c\u4e00\u7684\u5e7f\u544a\u4f4d\uff0815\u5e748\u6708\u4efd\u7684\u7814\u7a76\uff0c\u6837\u672c\u5305\u62ec\u4e8622000\u4e2a\u641c\u7d22\u8bcd\uff0c\u6d88\u8017\u4e86100\u4e07\u7f8e\u5143\u5e7f\u544a\u8d39\uff09 \u5176\u4ed643%\u7684\u5e7f\u544a\u70b9\u51fb\u91cf\u5206\u914d\u5230\u5269\u4f59\u7684\u5e7f\u544a\u4f4d\u4e0a\u4e86\uff0c\u5982\u4e0b\u8868\u6240\u793a\uff0c\u7b2c\u4e8c\u540d\u9760\u540e\u7684\u4f4d\u7f6e\u6210\u672c\u76f8\u5bf9\u5e73\u7a33\uff0c\u4f46\u662f\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u663e\u8457\u63d0\u9ad8\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u4e3a\u4e86Google\u7684\u5e7f\u544a\u5934\u540d\u4f4d\u7f6e\u4ed8\u4e24\u500d\u3001\u4e09\u500d\u751a\u81f3\u66f4\u9ad8\u8d39\u7528\uff0c\u4f60\u89c9\u5f97\u8f6c\u5316\u80fd\u62b5\u6d88\u5e7f\u544a\u6d88\u8017\u5417\uff1f\u6211\u770b\u60ac \u4e3e\u4e2a\u4f8b\u5b50\uff0c\u4e00\u5bb6\u8f66\u9669\u7f51\u7ad9\u9700\u8981\u4e3a\u7b2c\u4e8c\u540d\u7684\u5e7f\u544a\u4f4d\u4ed8\u51fa\u6bcf\u6b21\u70b9\u51fb25\u7f8e\u5143\u7684\u6210\u672c\uff0c\u800c\u6392\u540d\u7b2c\u4e00\u4f4d\u7684\u6210\u672c\u6216\u8bb8\u8981\u9ad8\u8fbe80\u7f8e\u5143\uff0c\u6240\u4ee5\u5728\u6295\u653e\u4e4b\u524d\u5f97\u5148\u60f3\u60f3\u662f\u4e0d\u662f\u6700\u9ad8\u7684\u4f4d\u7f6e\u6709\u66f4\u9ad8\u7684ROI\uff0c\u800c\u7edd\u5927\u591a\u6570\u60c5\u51b5\u4e0b\u7b54\u6848\u662f\u5426\uff0c\u6211\u66f4\u613f\u610f\u5c1d\u8bd5\u5176\u4ed6\u4f4d\u7f6e\uff0c\u83b7\u5f97\u66f4\u9ad8\u7684ROI \u5bf9\u6211\u800c\u8a00\uff0c\u6700\u4f73\u5e7f\u544a\u4f4d\u662f1.5~2.5\u4e4b\u95f4\uff0c\u7b56\u7565\u662f\u901a\u8fc7\u4e0d\u65ad\u4f18\u5316\uff0c\u7528\u6700\u4f4e\u7684\u6210\u672c\u6324\u5230\u8fd9\u4e2a\u5e7f\u544a\u4f4d\u533a\u95f4\uff0c\u5f53\u7136\u6392\u540d\u5076\u5c14\u4e5f\u4f1a\u5230\u7b2c\u4e00\u4f4d\u6216\u8005\u7b2c\u4e09\u4f4d\uff0c\u4f46\u662f\u5fc5\u987b\u4fdd\u8bc1\u4e0d\u80fd\u8dcc\u5230\u7b2c\u56db\u4f4d\uff08\u70b9\u51fb\u91cf\u6700\u5dee\u7684\u4f4d\u7f6e\uff0c\u53f3\u4fa7\u7b2c\u4e00\u4f4d\uff09\uff08\u5907\u6ce8\uff1aGoogle\u5e7f\u544a\u4f4d\u7f6e\u6700\u8fd1\u8c03\u6574\u8fc7\uff0c\u7b2c\u56db\u4f4d\u4ecd\u7136\u5728\u5de6\u4fa7\uff09 \u4e0b\u9762\u662f\u6211\u7684\u5927\u81f4\u4f18\u5316\u6d41\u7a0b\uff1a 1.\u8bbe\u7f6e\u81ea\u52a8\u51fa\u4ef7\u76f4\u81f3\u6392\u5230\u7b2c\u4e00\u540d\u4e3a\u6b62 2.\u5173\u95ed\u81ea\u52a8\u7ade\u4ef7\uff0c\u4eba\u5de5\u8c03\u6574 3.\u4e0d\u65ad\u6478\u7d22\u8fbe\u5230\u6700\u4f73\u6392\u540d\u70b9\u3002 \u518d\u6765\u68b3\u7406\u4e0b\u4e3a\u4f55\u7b2c\u4e8c\u540d\u548c\u7b2c\u4e09\u540d\u7684\u4f4d\u7f6e\u5e26\u6765\u66f4\u597d\u56de\u62a5\uff0c\u903b\u8f91\u662f\u8fd9\u6837\u7684\uff1a\u7b2c\u4e00\u540d\u7684\u70b9\u51fb\u66f4\u591a\u662f\u4fe1\u606f\u7c7b\u7684\u8bf7\u6c42\uff0c\u5269\u4f59\u4f4d\u7f6e\u83b7\u5f97\u7684\u70b9\u51fb\u6f5c\u5728\u53d8\u73b0\u7684\u53ef\u80fd\u6027\u5c31\u4f1a\u66f4\u9ad8\u3002 \u7528\u6237\u4e70\u4e4b\u524d\u90fd\u4f1a\u901b\u901b\uff0c\u56de\u5fc6\u4e0b\u4e0a\u4e00\u6b21\u4f60\u7f51\u4e0a\u8d2d\u7269\u7684\u7ecf\u5386,\u5bf9\u4e8e\u5728\u7f51\u4e0a\u67e5\u627e\u95ee\u9898\u7b54\u6848\u7684\u7528\u6237\uff0c\u627e\u5230\u76ee\u6807\u7f51\u9875\u540e\u5c31\u4f1a\u79bb\u5f00\u3002\u800c\u8d2d\u7269\u5219\u4e0d\u4e00\u6837\uff0c\u4f1a\u6253\u5f00\u597d\u51e0\u4e2a\u9875\u9762\u4e92\u76f8\u6bd4\u8f83\uff0c\u4eab\u53d7\u901b\u7684\u4e50\u8da3\uff0c\u56e0\u6b64\u6392\u540d\u57281.5~2.5\u4e4b\u95f4\uff0c\u80fd\u6709\u6548\u5730\u8fc7\u6ee4\u4e00\u6279\u4fe1\u606f\u7c7b\u68c0\u7d22\u7684\u6d41\u91cf\uff0c\u63d0\u9ad8\u4e86\u6f5c\u5728\u7528\u6237\uff08\u5bf9\u4ea7\u54c1\u670d\u52a1\u611f\u5174\u8da3\uff09\u70b9\u51fb\u7f51\u7ad9\u7684\u51e0\u7387\u3002 2.\u5e7f\u544a\u4f4d\u7f6e\u7684\u79d8\u5bc6 \u201c\u8d8a\u5927\u8d8a\u597d\u201d\u662f\u81ea\u7136\u754c\u7684\u5b9a\u5f8b\uff0c\u5bf9\u5e7f\u544a\u6765\u8bf4\u4e5f\u662f\u4e00\u6837\uff0c\u5e7f\u544a\u5360\u636e\u7684\u7a7a\u95f4\u8d8a\u5927\uff0c\u5438\u5f15\u70b9\u51fb\u7684\u80fd\u529b\u4e5f\u5c31\u8d8a\u5f3a\u3002 \u63d0\u9ad8\u5e7f\u544a\u5c3a\u5bf8\u7684\u65b9\u6cd5\u5c31\u662f\u5145\u5206\u5229\u7528\u6269\u5c55\u521b\u610f\uff0c\u4f8b\u5982\uff1a Sitelinks \u6269\u5c55\uff0c\u5730\u7406\u4f4d\u7f6e\u6269\u5c55\uff0c\u7535\u8bdd\u6269\u5c55\uff0cApp\u6269\u5c55\uff0c\u8bc4\u8bba\u6269\u5c55\uff0c\u5356\u70b9\u6269\u5c55\u7b49\u7b49\uff0c\u9700\u8981\u5145\u5206\u53d1\u6325\u8fd9\u4e9b\u6269\u5c55\u521b\u610f\u6837\u5f0f\u7684\u6f5c\u529b\uff0c\u6bcf\u591a\u4e00\u4e2a\u9644\u52a0\u521b\u610f\uff0c\u4e8b\u5b9e\u4e0a\u5e7f\u544a\u4f4d\u4e5f\u4f1a\u8d8a\u5927\u3002\u5927\u591a\u6570\u7528\u6237\u4f1a\u6839\u636e\u6295\u653e\u7f51\u7ad9\u662f\u5426\u6709\u5bf9\u5e94\u7684\u5185\u5bb9\u6765\u9009\u62e9\u6269\u5c55\u521b\u610f\uff0c\u4f46\u662f\u6211\u7684\u5efa\u8bae\u662f\u6240\u6709\u6269\u5c55\u6837\u5f0f\u901a\u901a\u7528\u4e0a\uff0c\u5373\u4f7f\u662f\u4fee\u6539\u7f51\u7ad9\u5185\u5bb9\u4e5f\u662f\u503c\u5f97\u7684\u3002 \u4f8b\u5982\uff1a\u6ca1\u6709\u8db3\u591f\u591a\u7684\u7740\u9646\u9875\u9762\uff1f \u5efa\u8bae\uff1a\u65b0\u5efa\u65b0\u9875\u9762\uff0c\u8865\u5145\u5bf9\u7528\u6237\u6709\u7528\uff0c\u80fd\u591f\u63d0\u9ad8\u8f6c\u5316\u7684\u5185\u5bb9\uff0c\u5185\u5bb9\u90fd\u53ef\u4ee5\u6301\u7eed\u4f18\u5316\uff0c\u4f46\u662f\u9996\u5148\u8981\u505a\u7684\u662f\u628a\u7528\u6237\u7ed9\u5f15\u5165\u7f51\u7ad9\u3002 3.\u964d\u4f4e\u9ad8CPC\u5173\u952e\u8bcd\u51fa\u4ef7 \u6700\u8fd1\u6211\u5728\u4f18\u5316\u7684\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\uff0c\u6709\u4e00\u4e9b\u70b9\u51fb\u6210\u672c\u8d85\u9ad8\u7684\u5173\u952e\u8bcd\uff0c\u5e76\u4e14\u6bcf\u5468\u70b9\u51fb\u6210\u672c\u90fd\u5728\u589e\u957f\uff0c\u6709\u4e9b\u6ca1\u6709\u6392\u5728\u524d\u4e09\u4f4d\u7684\u5173\u952e\u8bcd\u6d88\u8017\u4e5f\u5f88\u9ad8\u3002\u6211\u51b3\u5b9a\u6d4b\u8bd5\u4e0b\u8fd9\u4e9b\u8bcd\u662f\u5426\u503c\u5f97\u51fa\u8fd9\u4e48\u9ad8\u7684\u4ef7\u683c\uff0c\u505a\u6cd5\u5982\u4e0b\uff1a 1.\u6d4b\u8bd525\u4e2a\u5173\u952e\u8bcd\u5de6\u53f3\uff0c\u4e4b\u524d\u8fd9\u4e9b\u8bcd\u70b9\u51fb\u6210\u672c\u572895\u7f8e\u5143 2.\u51fa\u4ef7\u62c9\u4f4e\u523025\u7f8e\u5143\u4e00\u4e2a\u70b9\u51fb\uff0c\u4e5f\u5c31\u662f\u7b2c\u4e00\u9875\u6700\u4f4e\u51c6\u5165\u4ef7 3.\u5e7f\u544a\u8fd0\u884c\u4e03\u65e5 \u5e7f\u544a\u6570\u636e\u660e\u663e\u6539\u5584\uff0c\u540c\u65f6CTR\u4e5f\u5728\u4e0a\u5347\uff0cCPC\u5728\u4e0b\u964d\uff0c\u8fd9\u4e9b\u5173\u952e\u8bcd\u7684\u6392\u540d\u5176\u5b9e\u53ea\u8dcc\u4e86\u4e00\u4e9b\uff0c\u4f46\u662f\u6210\u672c\u964d\u4f4e\u4e8675%\u5de6\u53f3\uff0cROI\u4e5f\u5927\u5927\u63d0\u9ad8\u3002 \u5176\u5b9e\u8fdb\u4e00\u6b65\u53bb\u4f18\u5316\u8fd9\u4e9b\u5173\u952e\u8bcd\u53ef\u4ee5\u518d\u62c9\u4f4e\u6210\u672c\uff0c\u56e0\u6b64\u6211\u5f3a\u70c8\u5efa\u8bae\u4f60\u907f\u514d\u5bf9\u6838\u5fc3\u5173\u952e\u8bcd\u65e0\u9650\u5236\u51fa\u9ad8\u4ef7\uff0c\u5e76\u4e0d\u662f\u82b1\u5f97\u8d8a\u591a\uff0c\u70b9\u51fb\u8d8a\u591a\uff0c\u5373\u4f7f\u662f\u6392\u5728\u7b2c\u4e00\u9875\u7b2c\u4e00\u540d\u4e5f\u672a\u5fc5\u662f\u6700\u4f73\u7684\u7b56\u7565\u3002 4.\u522b\u8ba9Google\u5229\u7528\u7528\u6237\u7684\u8bef\u62fc\u989d\u5916\u6536\u8d39 \u6211\u89c9\u5f97\u6709\u70b9\u9634\u8c0b\u8bba\u7684\u611f\u89c9\uff0cGoogle\u672c\u6765\u53ef\u4ee5\u63d0\u793a\u7528\u6237\u8f93\u5165\u6709\u9519\u8bef\uff0c\u7ed9\u7528\u6237\u5c55\u793a\u6b63\u786e\u5173\u952e\u8bcd\u5bf9\u5e94\u7684\u5e7f\u544a\uff0c\u4f46\u662f\u5e76\u6ca1\u6709\u8fd9\u4e48\u505a\u3002 \u5982\u679c\u6211\u7684\u5426\u5b9a\u5173\u952e\u8bcd\u662fbiycle\uff0c\u7528\u6237\u641c\u7d22\u4e86bisycle\uff0c\u5e7f\u544a\u4ecd\u7136\u4f1a\u88ab\u5c55\u793a\uff0c\u70b9\u51fb\u5e76\u6263\u8d39\u3002\u8fd8\u597d\u6709\u8fd9\u6837\u7684\u5de5\u5177:http:\/\/tools.seobook.com\/spelling\/keywords-typos.cgi ,\u53ef\u4ee5\u81ea\u52a8\u751f\u6210\u5426\u5b9a\u5173\u952e\u8bcd\u7684\u591a\u79cd\u5f62\u5f0f\uff0c\u4e3e\u4f8b\u8bf4\u6709100\u4e2a\u5426\u5b9a\u5173\u952e\u8bcd\uff0c\u53ef\u80fd\u4f1a\u751f\u621010000\u79cd\u5426\u5b9a\u5173\u952e\u8bcd\u7ec4\u5408\uff0c\u770b\u8d77\u6765\u6709\u70b9\u77eb\u6789\u8fc7\u6b63\uff0c\u4f46\u662f\u5bf9\u90a3\u4e9b\u5e7f\u544a\u7ecf\u5e38\u88ab\u9519\u62fc\u8bcd\u5339\u914d\u7684\u60c5\u51b5\u975e\u5e38\u6709\u7528\u3002 \u5728\u5426\u5b9a\u5173\u952e\u8bcd\u7ba1\u7406\u7684\u65f6\u5019\uff0c\u5efa\u7acb\u4e00\u4e2a\u9519\u62fc\u5217\u8868\uff0c\u957f\u671f\u4e0b\u6765\u53ef\u4ee5\u8282\u7701\u5f88\u591a\u4e0d\u5fc5\u8981\u7684\u5e7f\u544a\u82b1\u8d39\u3002 \u6ce8\uff1a\u5f3a\u70c8\u5efa\u8bae\u53bb\u4ed4\u7ec6\u5ba1\u6838\u9519\u62fc\u5217\u8868\uff0c\u4ee5\u514d\u8bef\u4f24\u6709\u7528\u7684\u5173\u952e\u8bcd 5.\u5254\u9664\u6240\u6709\u4fe1\u606f\u7c7b\u7684\u5173\u952e\u8bcd \u7528\u6237\u641c\u7d22\u7684\u6709\u4e09\u7c7b\u5173\u952e\u8bcd: 1.\u4fe1\u606f\u7c7b\uff1a\u5728\u8d2d\u4e70\u524d\u641c\u7d22\u76f8\u5173\u4fe1\u606f 2.\u54c1\u724c\u7c7b: \u641c\u7d22\u7279\u5b9a\u7684\u54c1\u724c\u8bcd 3.\u5546\u4e1a\u7c7b: \u63a5\u8fd1\u5b8c\u6210\u8d2d\u4e70\u52a8\u4f5c \u6216\u51c6\u5907\u4e70\u4e4b\u524d\u641c\u7d22\u7684\u5173\u952e\u8bcd \u5f53\u4fe1\u606f\u7c7b\u641c\u7d22\u5339\u914d\u51fa\u4f60\u7684\u5e7f\u544a\u4e4b\u65f6\uff0c\u5f88\u53ef\u80fd\u70b9\u51fb\u7684\u7528\u6237\u5e76\u4e0d\u4f1a\u8d2d\u4e70\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u8fd9\u7c7b\u8bcd\u53ef\u4ee5\u7559\u7ed9\u4f60\u7684\u81ea\u7136\u6392\u540d\u7ed3\u679c\u3002 \u4ee5\u4e0b\u8fd9\u4e9b\u8bcd\u6c47\u4e5f\u9700\u8981\u9010\u6e10\u5254\u9664\uff1a 1.\u7591\u95ee\u8bcd\uff08\u4ec0\u4e48\uff1f\u4e3a\u4ec0\u4e48\uff1f\u4f55\u65f6\uff1f\u4f55\u5730\uff1f\u600e\u6837\uff1f\u54ea\u91cc\uff1f\u54ea\u4e9b\uff1f \u7b49\u7b49\uff09 2.\u5728\u6709\u628a\u63e1\u7684\u60c5\u51b5\u4e0b\uff0c\u5254\u9664\u590d\u6570\u8bcd\uff08fees costs rights doctors\u7b49\u7b49\uff09\uff0c\u8fd9\u7c7b\u8bcd\u4fe1\u606f\u7c7b\u67e5\u8be2\u7684\u503e\u5411\u4f1a\u66f4\u52a0\u660e\u663e\u3002\u5f53\u7136\u6700\u597d\u7684\u65b9\u6cd5\u662f\u901a\u8fc7\u6d4b\u8bd5\u8f6c\u5316\u7387\u6570\u636e\u6765\u51b3\u5b9a\u662f\u5426\u9700\u8981\u5426\u5b9a\u5bf9\u5e94\u5173\u952e\u8bcd\u3002 3.\u6709\u7740\u660e\u786e\u4fe1\u606f\u68c0\u7d22\u503e\u5411\u7684\u5173\u952e\u8bcd\uff08jobs, become,","twitter:image":"https:\/\/86i87.com\/wp-content\/uploads\/2025\/10\/ext-custom-logo-1759673326192.webp"},"aioseo_meta_data":{"post_id":"1542","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2025-10-05 14:41:59","updated":"2025-10-05 14:41:59","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/86i87.com\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/86i87.com\/?cat=1\" title=\"Uncategorized\">Uncategorized<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tGoogle SEM\u7684\u975e\u5e38\u89c4\u4f18\u5316\u65b9\u6cd5\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/86i87.com"},{"label":"Uncategorized","link":"https:\/\/86i87.com\/?cat=1"},{"label":"Google SEM\u7684\u975e\u5e38\u89c4\u4f18\u5316\u65b9\u6cd5","link":"https:\/\/86i87.com\/?p=1542"}],"_links":{"self":[{"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/posts\/1542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1542"}],"version-history":[{"count":0,"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/posts\/1542\/revisions"}],"wp:attachment":[{"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}