{"id":1533,"date":"2013-10-02T15:39:15","date_gmt":"2013-10-02T15:39:15","guid":{"rendered":"http:\/\/www.web2seo.cn\/?p=70"},"modified":"2013-10-02T15:39:15","modified_gmt":"2013-10-02T15:39:15","slug":"2013%e5%b9%b4%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e6%8e%92%e5%90%8d%e5%9b%a0%e7%b4%a0%ef%bc%882013-search-engine-ranking-factors-seomoz%ef%bc%89","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=1533","title":{"rendered":"2013\u5e74\u641c\u7d22\u5f15\u64ce\u6392\u540d\u56e0\u7d20\uff082013 Search Engine Ranking Factors &#8211; Seomoz\uff09"},"content":{"rendered":"<p>\u539f\u6587\u5730\u5740\uff1a<a href=\"http:\/\/moz.com\/blog\/future-of-search-ranking-factors\">http:\/\/moz.com\/blog\/future-of-search-ranking-factors<\/a><\/p>\n<p>\u8bdd\u8bf4\u7ffb\u8bd1SEO\u7684\u6587\u7ae0\uff0c\u6211\u975e\u5e38\u6709\u5174\u8da3\uff0c\u96be\u9053\u8fd9\u5c31\u662f\u4f20\u8bf4\u4e2d\u7684\u771f\u7231\u256e(\u256f\u25bd\u2570)\u256d\u3002<\/p>\n<p>\u4e24\u5e74\u4e00\u5ea6\uff0cMOZ\u9080\u8bf7\u884c\u4e1a\u5185\u8d85\u8fc7\u4e00\u767e\u4f4d\u7684\u4e13\u5bb6\u6765\u5b8c\u6210\u641c\u7d22\u5f15\u64ce\u6392\u540d\u56e0\u7d20\u8c03\u67e5\uff0c2013\u5e74\u8fd9\u6b21\u8c03\u67e5\uff0c\u6211\u4eec\u8865\u5145\u4e86\u8d85\u8fc717000\u4e2a\u5173\u952e\u8bcd\u641c\u7d22\u7ed3\u679c\u7684\u76f8\u5173\u6027\u6570\u636e\uff0c\u4e4b\u524d\u6211\u4eec\u653e\u51fa\u4e86\u90e8\u52062013\u5e74\u7684\u6570\u636e\uff0c\u4f46\u8fd9\u6b21\u5168\u6587\u53d1\u8868\uff0c\u4e0b\u9762\u7b80\u8981\u4ecb\u7ecd\u4e00\u4e0b\u4e3b\u8981\u6210\u679c\u3002<\/p>\n<p><strong><a href=\"http:\/\/moz.com\/search-ranking-factors\" target=\"_blank\" rel=\"noopener\">2013 Search Engine Ranking Factors<\/a><\/strong><\/p>\n<h2><strong>\u4e3a\u5565\u53eb\u5b83\u4eec\u6392\u540d\u56e0\u7d20\uff1f<\/strong><\/h2>\n<p>Google\u5ba3\u79f0\u4ed6\u4eec\u7684\u7b97\u6cd5\u91cc\u5305\u542b\u4e86\u8d85\u8fc7\u4e24\u767e\u79cd\u56e0\u7d20\uff0c\u5c3d\u7ba1\u6211\u4eec\u4e0d\u77e5\u9053\u5177\u4f53\u7684\u6bcf\u9879\u56e0\u7d20\uff0c\u4f46\u662f\u5206\u6790\u9ad8\u6392\u540d\u7684\u9875\u9762\u6709\u52a9\u4e8e\u7406\u89e3\u641c\u7d22\u5f15\u64ce\u7684\u6b23\u8d4f\u53e3\u5473\u3002\u4e5f\u53ef\u4ee5\u7ed9\u6211\u4eec\u4e00\u4e9b\u5173\u4e8e\u6392\u540d\u56e0\u7d20\u7684\u63d0\u793a\u3002<\/p>\n<blockquote><p><strong>&#8220;\u76f8\u5173\u6027\u4e0d\u662f\u56e0\u679c\u5173\u7cfb\uff0c\u4f46\u662f\u6beb\u65e0\u7591\u95ee\u5b83\u63ed\u793a\u4e86\u4e00\u4e9b\u4e1c\u897f.&#8221;<\/strong><br \/>\n&#8211;\u00a0<a href=\"http:\/\/en.wikipedia.org\/wiki\/Correlation_does_not_imply_causation\" target=\"_blank\" rel=\"noopener\">Edward Tufte<\/a><\/p><\/blockquote>\n<p>\u4e3e\u4f8b\u8bf4\u660e\uff0c\u5982\u679c\u76f8\u5173\u6027\u6570\u636e\u663e\u793a\u9ad8\u6392\u540d\u9875\u9762\u90fd\u6709\u5927\u91cf\u5916\u94fe\uff0c\u6211\u4eec\u4f1a\u731c\u60f3\u5916\u94fe\u4ecd\u7136\u662fgoogle\u7b97\u6cd5\u4e2d\u7684\u91cd\u8981\u4e00\u73af\u3002<\/p>\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u76f8\u5173\u6027\u6570\u636e\u4e5f\u4e0d\u4f1a\u603b\u6697\u793a\u6211\u4eec\u8fd9\u662f\u4e00\u79cd\u76f4\u63a5\u5f71\u54cd\u6392\u540d\u7684\u56e0\u7d20\uff08\u56e0\u679c\u5173\u7cfb\uff09\uff0c\u4e5f\u8bb8\u4ec5\u4ec5\u53ea\u662f\u9ad8\u6392\u540d\u9875\u9762\u6240\u5177\u6709\u7684\u4e00\u4e9b\u7279\u70b9\uff0c\u672c\u5e74\u5ea6\u7684\u6570\u636e\u663e\u793a\u4e86Google Plus\u548c\u9ad8\u6392\u540d\u4e4b\u95f4\u795e\u5947\u7684\u76f8\u5173\u6027\uff0c\u4f46\u662fgoogle\u5b98\u65b9\u5ba3\u5e03google plus\u5e76\u672a\u5e94\u7528\u4e8e\u7b97\u6cd5\u4e4b\u4e2d\u3002<\/p>\n<p>\u8fd9\u4e0d\u4ee3\u8868Google Plus\u4e0d\u91cd\u8981\uff0c\u4f46\u662f\u8bf4\u660e\u6211\u4eec\u5e94\u8be5\u82b1\u66f4\u5927\u529b\u6c14\u7814\u7a76\u4e3a\u4f55google plus\u591a\u7684\u9875\u9762\u5728\u641c\u7d22\u7ed3\u679c\u91cc\u9762\u7684\u6392\u540d\u4e5f\u66f4\u9ad8\u3002<\/p>\n<p>Rand Fishkin(MOZ \u521b\u59cb\u4eba\uff09\u66fe\u7ecf\u8bf4\u8fc7\uff0c\u76f8\u5173\u6027\u6570\u636e\u5e76\u4e0d\u80fd\u8bf4\u660e\u4e3a\u4f55\u67d0\u4e9b\u9875\u9762\u7684\u6392\u540d\u9ad8\u4e8e\u53e6\u5916\u4e00\u4e9b\u9875\u9762\uff0c\u76f8\u5173\u6027\u6570\u636e\u53ef\u4ee5\u544a\u8bc9\u6211\u4eec\u7684\u662f\uff1a\u4e00\u822c\u6765\u8bf4\uff0c\u6392\u540d\u9ad8\u7684\u9875\u9762\u5305\u542b\u4e86\u54ea\u4e9b\u7279\u5f81\uff0c\u800c\u6392\u540d\u4f4e\u7684\u9875\u9762\u6ca1\u6709\u5305\u542b\u3002 \u4f46\u662f\uff0c\u6392\u540d\u9ad8\u7684\u9875\u9762\u5305\u542b\u4e86\u8fd9\u4e9b\u7279\u5f81\uff0c\u6392\u540d\u9ad8\u7684\u9875\u9762\u4e5f\u786e\u5b9e\u7f3a\u5931\u4e86\u8fd9\u4e9b\u7279\u5f81\uff0c\u5373\u4f7f\u662f\u8fd9\u79cd\u60c5\u51b5\uff0c\u4e5f\u4e0d\u80fd\u8bf4\u660e\u8fd9\u4e9b\u7279\u5f81\u6b63\u662f\u5728google\u7b97\u6cd5\u4e2d\u4f7f\u7528\u7684\u3002<\/p>\n<h2><strong>\u6bd4\u8f83\u76f8\u5173\u6027\u56e0\u7d20<\/strong><\/h2>\n<p>\u5728\u5206\u6790\u6392\u540d\u9ad8\u7684URL\u76f8\u5173\u56e0\u7d20\u4e4b\u65f6\uff0c\u6211\u4eec\u53d1\u73b0\u9875\u9762\u7ea7\u522b\u7684\u94fe\u63a5\u56e0\u7d20\u76f8\u5173\u6027\u539f\u56e0\u9ad8\u4e8e\u57df\u540d\u7ea7\u522b\u7684\u94fe\u63a5\u56e0\u7d20<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/d1avok0lzls2w.cloudfront.net\/uploads\/blog\/524b46dc28b414.70463197.jpg\" alt=\"\" \/><\/p>\n<p>\u6700\u96be\u4ee5\u7f6e\u4fe1\u7684\u662f\uff0c\u4eca\u5e74\u7684\u5206\u6790\u8868\u660e\u9875\u9762\u6743\u91cd\u7684\u76f8\u5173\u6027\u8fbe\u5230\u4e86\u53f2\u4e0a\u6700\u9ad8\uff0c\u662f0.39<\/p>\n<h4>\u9875\u9762\u5173\u952e\u8bcd\u4f7f\u7528 VS \u9875\u9762\u7ea7\u951a\u6587\u672c<\/h4>\n<p>\u9875\u9762\u4e0a\u5173\u952e\u8bcd\u4f7f\u7528\u7684\u76f8\u5173\u6027\u9010\u5e74\u964d\u4f4e\uff0c\u4f46\u662f\u9875\u9762\u7ea7\u951a\u6587\u672c\u7684\u76f8\u5173\u6027\u4f9d\u65e7\u575a\u633a\uff0c\u4f8b\u5982\uff0c\u4ee5\u90e8\u5206\u5339\u914d\u951a\u6587\u672c\u94fe\u63a5\u5230\u9875\u9762\u7684\u6839\u57df\u540d\u6570\u91cf\u7684\u76f8\u5173\u6027\u4f9d\u7136\u67090.29<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/d1avok0lzls2w.cloudfront.net\/uploads\/blog\/524b4765100a26.71559691.jpg\" alt=\"\" \/><\/p>\n<h4>\u793e\u4f1a\u5316\u76f8\u5173 VS \u94fe\u63a5\u76f8\u5173<\/h4>\n<p>\u8fd1\u5e74\u6765\uff0c\u793e\u4f1a\u5316\u56e0\u7d20\u8d8a\u6765\u8d8a\u88ab\u91cd\u89c6\uff0c\u5b83\u4eec\u4e0e\u6392\u540d\u7684\u76f8\u5173\u6027\u5982\u4f55\u5462\uff1f\u53ef\u770b\u4e0b\u56fe<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/d1avok0lzls2w.cloudfront.net\/uploads\/blog\/524b47aebb7074.09439875.jpg\" alt=\"\" \/><\/p>\n<p>\u53ef\u4ee5\u770b\u51fa\u793e\u4f1a\u5316\u56e0\u7d20\u548c\u94fe\u63a5\u56e0\u7d20\u7684\u76f8\u5173\u6027\u51e0\u4e4e\u6301\u5e73\u3002\u8fd9\u4e5f\u5b8c\u7f8e\u5730\u9610\u8ff0\u4e86\u4e3a\u4f55\u76f8\u5173\u6027\u6570\u636e\u4e0d\u662f\u56e0\u679c\u6570\u636e\uff0c\u6211\u4eec\u4e4b\u524d\u8fd8\u5728\u731c\u6d4bGoogle\u4e5f\u8bb8\u4f1a\u5728\u7b97\u6cd5\u91cc\u91c7\u7528\u793e\u4f1a\u5316\u56e0\u7d20\uff0c\u5176\u5b9e\u88ab\u5e7f\u6cdb\u5206\u4eab\u7684\u9875\u9762\u5f80\u5f80\u4e5f\u80fd\u83b7\u5f97\u5927\u91cf\u5916\u94fe\u3002<\/p>\n<p>\u4e00\u4e2a\u56e0\u7d20\u9ad8\u5ea6\u76f8\u5173\u5e76\u4e0d\u80fd\u8bf4\u660egoogle\u628a\u5b83\u7528\u5728\u4e86\u7b97\u6cd5\u4e4b\u4e2d\u3002<\/p>\n<p>Just because a metric is highly correlated, doesn&#8217;t mean Google uses that metric directly.<\/p>\n<h2><strong>\u641c\u7d22\u7684\u672a\u6765\uff1a128\u4f4d\u4e13\u5bb6\u7545\u8ff0\u5df1\u89c1<\/strong><\/h2>\n<p>\u539f\u59cb\u6570\u636e\u5c31\u5148\u5c55\u793a\u5230\u8fd9\uff0c\u4e1a\u5185\u4eba\u58eb\u7684\u7ecf\u9a8c\u5fc3\u5f97\u5f80\u5f80\u66f4\u5177\u6df1\u5ea6\u3002\u4e0b\u56fe\u662f\u4e13\u5bb6\u4eec\u5fc3\u76ee\u4e2d\u7684\u641c\u7d22\u65b9\u5411<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/d1avok0lzls2w.cloudfront.net\/uploads\/blog\/524b4a10264c09.43236805.jpg\" alt=\"\" \/><\/p>\n<h2>\u4e13\u5bb6\u4eec\u7684\u7ecf\u9a8c\u4e4b\u8c08<\/h2>\n<div class=\"medium_image\"><img decoding=\"async\" src=\"http:\/\/d1avok0lzls2w.cloudfront.net\/uploads\/blog\/524b4b8cc4faf6.20826999.jpg\" alt=\"\" \/><\/div>\n<p><strong>Dev Basu<\/strong><br \/>\n&#8220;Google+\u7684\u793e\u4f1a\u5316\u5206\u4eab\u56e0\u7d20 \u4f1a\u5728\u672a\u676512\u4e2a\u6708\u8d8a\u6765\u8d8a\u91cd\u8981\uff0c\u6700\u7ec8Google+\u5373\u4f7f\u4e0d\u4f1a\u8d85\u8fc7\uff0c\u4e5f\u4f1a\u548cFacebook\u7684\u5730\u4f4d\u6301\u5e73\uff0c\u56e0\u4e3a\u5b83\u8de8\u8d8a\u641c\u7d22\u548c\u793e\u4f1a\u5316\u7684\u53cc\u91cd\u8eab\u4efd\u3002<\/p>\n<hr \/>\n<div class=\"medium_image\"><img decoding=\"async\" src=\"http:\/\/d1avok0lzls2w.cloudfront.net\/uploads\/blog\/524b4c2f2f7726.36134485.jpg\" alt=\"\" \/><\/div>\n<p><strong>Laura Lippay<\/strong><br \/>\n&#8220;\u4e00\u4e9b\u5927\u5b66\u7684\u7814\u7a76\u8bba\u6587\u8868\u660e\uff0c\u641c\u7d22\u5f15\u64ce\u6b63\u5728\u6d4b\u8bd5 \u7f51\u9875\u7a97\u53e3\u7684\u5173\u6ce8\u65f6\u95f4\u3001\u9875\u9762\u7684\u6eda\u52a8\u3001\u9875\u9762\u6253\u5370\u5df2\u7ecf\u6211\u89c9\u5f97\u6700\u6709\u8da3\u7684\uff08\u7528\u529b\u6d4b\u8bd5\u9875\u9762\u7684\u53ef\u9760\u6027\uff09 \u81ea\u52a8\u8bc6\u522b\u884c\u4e1a\u6743\u5a01\uff0c\u5e76\u7ed9\u4ed6\u4eec\u8bbf\u95ee\u7684\u9875\u9762\u52a0\u6743\u3002<\/p>\n<hr \/>\n<div class=\"medium_image\"><img decoding=\"async\" src=\"http:\/\/d1avok0lzls2w.cloudfront.net\/uploads\/blog\/524b4c3ed3b0d2.81460689.jpg\" alt=\"\" \/><\/div>\n<p><strong>Todd Malicoat<\/strong><br \/>\n&#8220;\u522b\u518d\u76f8\u4fe1\u793e\u4f1a\u5316\u548cG+\u7684\u5ffd\u60a0\u4e86\uff0c\u5b83\u4eec\u4f1a\u8d8a\u6765\u8d8a\u91cd\u8981\uff0c\u4f46\u662f\u4e0d\u4f1a\u53d6\u4ee3\u4f20\u7edf\u7684\u7ad9\u5916\u56e0\u7d20\uff1a\u5bfc\u5165\u94fe\u63a5\u548c\u7ad9\u5916\u8d44\u4ea7\u5c06\u4f1a\u4f9d\u7136\u5927\u5927\u5f71\u54cd\u641c\u7d22\u76f8\u5173\u6027\uff0c\u6211\u786e\u4fe1\u5b83\u4eec\u4f9d\u65e7\u662fgoogle\u7684\u7b97\u6cd5\u4e4b\u57fa\u672c\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u539f\u6587\u5730\u5740\uff1ahttp:\/\/moz.com\/blog\/future-of-search-ranking-factors \u8bdd\u8bf4\u7ffb\u8bd1SEO\u7684\u6587\u7ae0\uff0c\u6211\u975e\u5e38\u6709\u5174\u8da3\uff0c\u96be\u9053\u8fd9\u5c31\u662f\u4f20\u8bf4\u4e2d\u7684\u771f\u7231\u256e(\u256f\u25bd\u2570)\u256d\u3002 \u4e24\u5e74\u4e00\u5ea6\uff0cMOZ\u9080\u8bf7\u884c\u4e1a\u5185\u8d85\u8fc7\u4e00\u767e\u4f4d\u7684\u4e13\u5bb6\u6765\u5b8c\u6210\u641c\u7d22\u5f15\u64ce\u6392\u540d\u56e0\u7d20\u8c03\u67e5\uff0c2013\u5e74\u8fd9\u6b21\u8c03\u67e5\uff0c\u6211\u4eec\u8865\u5145\u4e86\u8d85\u8fc717000\u4e2a\u5173\u952e\u8bcd\u641c\u7d22\u7ed3\u679c\u7684\u76f8\u5173\u6027\u6570\u636e\uff0c\u4e4b\u524d\u6211\u4eec\u653e\u51fa\u4e86\u90e8\u52062013\u5e74\u7684\u6570\u636e\uff0c\u4f46\u8fd9\u6b21\u5168\u6587\u53d1\u8868\uff0c\u4e0b\u9762\u7b80\u8981\u4ecb\u7ecd\u4e00\u4e0b\u4e3b\u8981\u6210\u679c\u3002 2013 Search Engine Ranking Factors \u4e3a\u5565\u53eb\u5b83\u4eec\u6392\u540d\u56e0\u7d20\uff1f Google\u5ba3\u79f0\u4ed6\u4eec\u7684\u7b97\u6cd5\u91cc\u5305\u542b\u4e86\u8d85\u8fc7\u4e24\u767e\u79cd\u56e0\u7d20\uff0c\u5c3d\u7ba1\u6211\u4eec\u4e0d\u77e5\u9053\u5177\u4f53\u7684\u6bcf\u9879\u56e0\u7d20\uff0c\u4f46\u662f\u5206\u6790\u9ad8\u6392\u540d\u7684\u9875\u9762\u6709\u52a9\u4e8e\u7406\u89e3\u641c\u7d22\u5f15\u64ce\u7684\u6b23\u8d4f\u53e3\u5473\u3002\u4e5f\u53ef\u4ee5\u7ed9\u6211\u4eec\u4e00\u4e9b\u5173\u4e8e\u6392\u540d\u56e0\u7d20\u7684\u63d0\u793a\u3002 &#8220;\u76f8\u5173\u6027\u4e0d\u662f\u56e0\u679c\u5173\u7cfb\uff0c\u4f46\u662f\u6beb\u65e0\u7591\u95ee\u5b83\u63ed\u793a\u4e86\u4e00\u4e9b\u4e1c\u897f.&#8221; &#8211;\u00a0Edward Tufte \u4e3e\u4f8b\u8bf4\u660e\uff0c\u5982\u679c\u76f8\u5173\u6027\u6570\u636e\u663e\u793a\u9ad8\u6392\u540d\u9875\u9762\u90fd\u6709\u5927\u91cf\u5916\u94fe\uff0c\u6211\u4eec\u4f1a\u731c\u60f3\u5916\u94fe\u4ecd\u7136\u662fgoogle\u7b97\u6cd5\u4e2d\u7684\u91cd\u8981\u4e00\u73af\u3002 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