{"id":1523,"date":"2012-01-29T06:36:45","date_gmt":"2012-01-29T06:36:45","guid":{"rendered":"http:\/\/www.web2seo.cn\/?p=56"},"modified":"2012-01-29T06:36:45","modified_gmt":"2012-01-29T06:36:45","slug":"%e8%80%83%e6%a0%b8seo-campaign%e7%9a%84%e4%ba%94%e5%a4%a7%e6%8c%87%e6%a0%87","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=1523","title":{"rendered":"\u8003\u6838SEO Campaign\u7684\u4e94\u5927\u6307\u6807"},"content":{"rendered":"

via\u00a0http:\/\/econsultancy.com\/us\/blog\/8740-top-five-kpis-for-seo-campaigns<\/a><\/h3>\n

<\/h3>\n

1. \u5173\u952e\u8bcd\u6392\u540d<\/strong><\/h3>\n

SEO\u9879\u76ee\u6700\u5e38\u4f7f\u7528\u7684KPI\u4e4b\u4e00\uff0c\u5f53\u7136\uff0c\u9ad8\u6392\u540d\u672c\u6765\u4e0d\u5c31\u662fSEO\u7684\u4e00\u5927\u76ee\u6807\u561b\u3002\u95ee\u9898\u5728\u4e8e\u5f88\u591a\u6709\u6392\u540d\u7684\u5173\u952e\u8bcd\u5e26\u4e0d\u6765\u6d41\u91cf\uff0c\u6216\u8005\u5373\u4f7f\u5e26\u6765\u6d41\u91cf\u4f46\u8f6c\u5316\u6781\u5dee\u3002<\/p>\n

\u56e0\u6b64\uff0c\u5efa\u8bae\u5728\u6392\u540d\u8fd9\u9879KPI\u4e0a\u518d\u9644\u4e0a\u6bcf\u4e2a\u8bcd\u5e26\u6765\u7684\u6d41\u91cf\u3001\u8ba2\u5355\u6216\u8005\u6536\u5165\u6570\u636e\u4ee5\u663e\u793a\u8fd9\u4e9b\u8bcd\u7684\u4ef7\u503c\u3002<\/p>\n

\"\"<\/p>\n

2. \u6d41\u91cf<\/strong><\/h3>\n

\u6d41\u91cf\u5f88\u91cd\u8981\uff0c\u4f46\u662f\u6d41\u91cf\u7684\u8d28\u91cf\u6bd4\u6570\u91cf\u66f4\u91cd\u8981\uff0c\u662f\u5426\u6765\u6e90\u4e8e\u7cbe\u51c6\u7684\u53d7\u4f17\u6216\u5173\u952e\u8bcd\uff0c\u662f\u5426\u6709\u76f8\u5f53\u7684\u8f6c\u5316\u7387\uff1f<\/p>\n

\u66f4\u597d\u7684\u505a\u6cd5\u4e0d\u662f\u7b80\u5355\u7684\u770b\u4e00\u4e2a\u603b\u91cf\uff0c\u800c\u662f\u5c06\u6d41\u91cf\u7ec6\u5206\uff0c\u5206\u6e20\u9053\u5206\u6790\u4e0d\u540c\u6765\u6e90\u6d41\u91cf\u7684\u8d28\u91cf\u3002<\/p>\n

3. \u975e\u54c1\u724c\u8bcd\u7684\u81ea\u7136\u6d41\u91cf<\/strong><\/h3>\n

\u54c1\u724c\u8bcd\u6d41\u91cf\u53d7\u5176\u4ed6\u56e0\u7d20\u5f71\u54cd\u8f83\u5927\uff0c\u56e0\u6b64\u89c2\u5bdf\u975e\u54c1\u724c\u8bcd\u7684\u6d41\u91cf\u8d70\u52bf\u66f4\u80fd\u8bf4\u660eSEO\u9879\u76ee\u7684\u6210\u529f\u4e0e\u5426\u3002<\/p>\n

4. ROI<\/strong><\/h3>\n

\u8fd9\u53ef\u4ee5\u89c6\u4e3a\u6700\u91cd\u8981\u7684\u6307\u6807\uff0c\u56e0\u4e3a\u4e00\u5207\u9879\u76ee\u6700\u7ec8\u76ee\u7684\u8fd8\u662f\u4e3a\u4e86\u76c8\u5229\u3002<\/p>\n

\u5f53\u7136\uff0c\u4f5c\u4e3aSEO\u4f60\u65e0\u6cd5\u6539\u53d8\u5546\u4e1a\u6a21\u5f0f\uff0c\u4f46\u662f\u53ef\u4ee5\u5728\u4f60\u53ef\u63a7\u7684\u8303\u56f4\u5185\uff0c\u4e0e\u73b0\u884c\u7684\u5546\u4e1a\u6a21\u5f0f\u505a\u4e00\u4e9b\u66f4\u597d\u7684\u7ed3\u5408\uff0c\u505a\u4e00\u4e9b\u9488\u5bf9\u6027\u7684\u8c03\u6574\uff0c\u63d0\u9ad8ROI\u5e94\u8be5\u662f\u6700\u8ba9\u8001\u677f\u5f00\u5fc3\u7684\u76ee\u6807\u3002<\/p>\n

5. \u54c1\u724c\u66dd\u5149<\/strong><\/h3>\n

\u54c1\u724c\u4e5f\u662fSEO\u4e0d\u53ef\u5ffd\u89c6\u7684\u4e00\u5feb\uff0c\u5982\u679c\u5ffd\u7565\u4e86\u54c1\u724c\u7c7b\u5173\u952e\u8bcd\uff0c\u4f1a\u6709\u4e24\u4e2a\u95ee\u9898\u3002<\/p>\n

1.\u6ca1\u6709\u54c1\u724c\u8bcd\u7684\u652f\u6491\uff0c\u975e\u54c1\u724c\u8bcd\u83b7\u5f97\u6392\u540d\u4e5f\u4f1a\u6bd4\u8f83\u8d39\u52b2<\/p>\n

2,\u5982\u679c\u54c1\u724c\u8bcd\u6392\u540d\u4e0d\u597d\uff0c\u4f1a\u4e27\u5931\u5f88\u591a\u4ece\u975e\u54c1\u724c\u8bcd\u77e5\u9053\u4f60\u7f51\u7ad9\u7684\u6f5c\u5728\u7528\u6237\u3002<\/p>\n

\u56e0\u6b64\uff0c\u6700\u4f4e\u76ee\u6807\u54c1\u724c\u8bcd\u7684\u7b2c\u4e00\u9875\u5fc5\u987b\u90fd\u662f\u4f60\u7f51\u7ad9\u7684\u9875\u9762\u3002\u4e0b\u9762\u8fd9\u5f20\u56fe\u53ef\u4ee5\u5206\u6790\u7528\u6237\u7684\u5173\u952e\u8bcd\u641c\u7d22\u8def\u5f84<\/p>\n

\"Multi<\/p>\n

<\/h3>\n","protected":false},"excerpt":{"rendered":"

via\u00a0http:\/\/econsultancy.com\/us\/blog\/8740-top-five-kpis-for-seo-campaigns 1. \u5173\u952e\u8bcd\u6392\u540d SEO\u9879\u76ee\u6700\u5e38\u4f7f\u7528\u7684KPI\u4e4b\u4e00\uff0c\u5f53\u7136\uff0c\u9ad8\u6392\u540d\u672c\u6765\u4e0d\u5c31\u662fSEO\u7684\u4e00\u5927\u76ee\u6807\u561b\u3002\u95ee\u9898\u5728\u4e8e\u5f88\u591a\u6709\u6392\u540d\u7684\u5173\u952e\u8bcd\u5e26\u4e0d\u6765\u6d41\u91cf\uff0c\u6216\u8005\u5373\u4f7f\u5e26\u6765\u6d41\u91cf\u4f46\u8f6c\u5316\u6781\u5dee\u3002 \u56e0\u6b64\uff0c\u5efa\u8bae\u5728\u6392\u540d\u8fd9\u9879KPI\u4e0a\u518d\u9644\u4e0a\u6bcf\u4e2a\u8bcd\u5e26\u6765\u7684\u6d41\u91cf\u3001\u8ba2\u5355\u6216\u8005\u6536\u5165\u6570\u636e\u4ee5\u663e\u793a\u8fd9\u4e9b\u8bcd\u7684\u4ef7\u503c\u3002 2. \u6d41\u91cf \u6d41\u91cf\u5f88\u91cd\u8981\uff0c\u4f46\u662f\u6d41\u91cf\u7684\u8d28\u91cf\u6bd4\u6570\u91cf\u66f4\u91cd\u8981\uff0c\u662f\u5426\u6765\u6e90\u4e8e\u7cbe\u51c6\u7684\u53d7\u4f17\u6216\u5173\u952e\u8bcd\uff0c\u662f\u5426\u6709\u76f8\u5f53\u7684\u8f6c\u5316\u7387\uff1f \u66f4\u597d\u7684\u505a\u6cd5\u4e0d\u662f\u7b80\u5355\u7684\u770b\u4e00\u4e2a\u603b\u91cf\uff0c\u800c\u662f\u5c06\u6d41\u91cf\u7ec6\u5206\uff0c\u5206\u6e20\u9053\u5206\u6790\u4e0d\u540c\u6765\u6e90\u6d41\u91cf\u7684\u8d28\u91cf\u3002 3. \u975e\u54c1\u724c\u8bcd\u7684\u81ea\u7136\u6d41\u91cf \u54c1\u724c\u8bcd\u6d41\u91cf\u53d7\u5176\u4ed6\u56e0\u7d20\u5f71\u54cd\u8f83\u5927\uff0c\u56e0\u6b64\u89c2\u5bdf\u975e\u54c1\u724c\u8bcd\u7684\u6d41\u91cf\u8d70\u52bf\u66f4\u80fd\u8bf4\u660eSEO\u9879\u76ee\u7684\u6210\u529f\u4e0e\u5426\u3002 4. ROI \u8fd9\u53ef\u4ee5\u89c6\u4e3a\u6700\u91cd\u8981\u7684\u6307\u6807\uff0c\u56e0\u4e3a\u4e00\u5207\u9879\u76ee\u6700\u7ec8\u76ee\u7684\u8fd8\u662f\u4e3a\u4e86\u76c8\u5229\u3002 \u5f53\u7136\uff0c\u4f5c\u4e3aSEO\u4f60\u65e0\u6cd5\u6539\u53d8\u5546\u4e1a\u6a21\u5f0f\uff0c\u4f46\u662f\u53ef\u4ee5\u5728\u4f60\u53ef\u63a7\u7684\u8303\u56f4\u5185\uff0c\u4e0e\u73b0\u884c\u7684\u5546\u4e1a\u6a21\u5f0f\u505a\u4e00\u4e9b\u66f4\u597d\u7684\u7ed3\u5408\uff0c\u505a\u4e00\u4e9b\u9488\u5bf9\u6027\u7684\u8c03\u6574\uff0c\u63d0\u9ad8ROI\u5e94\u8be5\u662f\u6700\u8ba9\u8001\u677f\u5f00\u5fc3\u7684\u76ee\u6807\u3002 5. \u54c1\u724c\u66dd\u5149 \u54c1\u724c\u4e5f\u662fSEO\u4e0d\u53ef\u5ffd\u89c6\u7684\u4e00\u5feb\uff0c\u5982\u679c\u5ffd\u7565\u4e86\u54c1\u724c\u7c7b\u5173\u952e\u8bcd\uff0c\u4f1a\u6709\u4e24\u4e2a\u95ee\u9898\u3002 1.\u6ca1\u6709\u54c1\u724c\u8bcd\u7684\u652f\u6491\uff0c\u975e\u54c1\u724c\u8bcd\u83b7\u5f97\u6392\u540d\u4e5f\u4f1a\u6bd4\u8f83\u8d39\u52b2 2,\u5982\u679c\u54c1\u724c\u8bcd\u6392\u540d\u4e0d\u597d\uff0c\u4f1a\u4e27\u5931\u5f88\u591a\u4ece\u975e\u54c1\u724c\u8bcd\u77e5\u9053\u4f60\u7f51\u7ad9\u7684\u6f5c\u5728\u7528\u6237\u3002 \u56e0\u6b64\uff0c\u6700\u4f4e\u76ee\u6807\u54c1\u724c\u8bcd\u7684\u7b2c\u4e00\u9875\u5fc5\u987b\u90fd\u662f\u4f60\u7f51\u7ad9\u7684\u9875\u9762\u3002\u4e0b\u9762\u8fd9\u5f20\u56fe\u53ef\u4ee5\u5206\u6790\u7528\u6237\u7684\u5173\u952e\u8bcd\u641c\u7d22\u8def\u5f84<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1523","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/posts\/1523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1523"}],"version-history":[{"count":0,"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/posts\/1523\/revisions"}],"wp:attachment":[{"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}