http:\/\/www.verticalmeasures.com\/tips\/pubcon-2009-top-50-seo-tips\/<\/p>\n
1) On Site SEO: Glossary pages are good content for SEO<\/p>\n
2) On Site SEO: Use footer links sparingly and only link to your most important pages. Don\u2019t waste pagerank on content that is worthless.<\/p>\n
3) Search: You need to get your site in to the blended search results using images and video. A picture is worth 1000 words and people are clicking on it.<\/p>\n
4) Keyword Research: Use Google Insights to make sure the keywords you are focusing on do not have declining interest.<\/p>\n
5) Analytics: Measure your brand traffic and keyword traffic separately.<\/p>\n
6) Analytics: Are you ranking #1 (or trying\u00a0 to rank #1) for a keyword that will not provide any real benefit to your business? Check that.<\/p>\n
7) Keyword Research: Perform ongoing keyword research. The way people search changes.<\/p>\n
8:) Competitive Analysis: Read competitors press releases. Are they using words that may change the way people search? Think “Kleenex, Xerox, Dell”<\/p>\n
9) Keyword Research: Use Google Trends to check traffic trends in different markets.\u00a0 There may be emerging opportunities in other geographic areas..<\/p>\n
10) Keyword Research: How long will it take to get a keyword converting? Will it be worth it when it does?<\/p>\n
11) Launching a new product that doesn\u2019t exist in the market yet? Associate it with one that does to make people more comfortable with it.<\/p>\n
12) Landing pages: put the call to action above the fold.<\/p>\n
13) Landing pages: keep forms above the fold and make them as short as possible<\/p>\n
14) Conversions: 3% to 5% is decent<\/p>\n
15: Bounce rate: 30% is good, 50% is ok, 70% needs work<\/p>\n
16: Search: 80% of queries are informational. Give them the information they want and then lead them where you want them<\/p>\n
17: Forms: make sure there are no questions they can\u2019t answer or they will leave<\/p>\n
18: Does your “Thank You” page cross sell or further engage? It should.<\/p>\n
19: User experience: Screen size and resolution matters. Test, test, test<\/p>\n
20: Local search: Just because you are closest doesn\u2019t mean you get the business. You need to build your brand too. Build trust.<\/p>\n
21: Local search: Pull out your phone and do a search for your business. What happened?<\/p>\n
22: Local search: neighborhoods matter<\/p>\n
23: Local search: Pull out your cell phone and search for your business. What happened? (duplicate)<\/span><\/p>\n 24: Local Search: neighborhoods matter. Are you optimizing for a “bad neighborhood”?<\/p>\n 25: Local Search: point your browser to getlisted.org and follow the instructions<\/p>\n 26: Local search: Add photos and video to your local search listing<\/p>\n 27: Local search: include city & state in the title tags<\/p>\n 28: Even negative reviews help your rank. It\u2019s all about the numbers<\/p>\n 29: Offer an Incentive for reviews<\/p>\n 30: Sign up to watch a video worked much better than sign up to download a white paper<\/p>\n 31: 80% of your visitors will fill out an “optional information” form after completing your call to action<\/p>\n 32: Most visitors will not watch more than the 1st image of a rotating image.<\/p>\n 33: Your marketing purpose must be the #1 goal of your website<\/p>\n 34: 7 choices tops for your main navigation. Too much = no choice<\/p>\n 35: Don\u2019t use a final forward slash on your URL\u2019s<\/p>\n 36: Buttons should never say “Submit”. Try “Download Now”, “Start Free Trial”, “Request More Information”<\/p>\n 37: When building links make sure they have a random life<\/p>\n 38: Link magnets are more productive than link begging<\/p>\n 39: Local Search: Local business\u2019s need local links<\/p>\n 40: Text links in a page carry more weight than alt text<\/p>\n 41: Link Building: No follow one link on a page and all become no follow<\/p>\n 42: Link Building: The sequence of links on a page matters. Put the important ones on top.<\/p>\n 43: Check your analytics for pages that are getting links and no traffic and redirect them.<\/p>\n 44: Always be testing and measuring results. Before you change something get a benchmark.<\/p>\n 45: The order of links in the code is more important than the order of links in the user experience<\/p>\n 46: Surface conversations about your product, service or brand that are happening<\/p>\n 47: Google\u2019s technology is emerging to be able to read text in images. (Think picture of a newspaper page)<\/p>\n 48: Google\u2019s technology is also emerging to be able to understand words spoken in Video and index the transcripts.<\/p>\n 49: If you are going to do video write the script with keywords in mind<\/p>\n 50: If you use a map on your site embed a real map versus using an image.<\/p>\n \u592a\u591a\uff0c\u61d2\u5f97\u7ffb\u8bd1\u5566\uff0c\u54c8\u54c8<\/p>\n","protected":false},"excerpt":{"rendered":" http:\/\/www.verticalmeasures.com\/tips\/pubcon-2009-top-50-seo-tips\/ 1) On Site SEO: Glossary pages are good content for SEO 2) On Site SEO: Use footer links sparingly and only link to your most important pages. Don\u2019t waste…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1505","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t