{"id":1049,"date":"2022-12-03T14:22:46","date_gmt":"2022-12-03T14:22:46","guid":{"rendered":"https:\/\/www.86i87.com\/?p=1049"},"modified":"2022-12-03T14:22:46","modified_gmt":"2022-12-03T14:22:46","slug":"seo-%e5%b7%ae%e8%b7%9d%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/86i87.com\/?p=1049","title":{"rendered":"SEO \u5dee\u8ddd\u5206\u6790"},"content":{"rendered":"\n

\u539f\u6587\u5730\u5740\uff1ahttps:\/\/moz.com\/blog\/seo-gap-<\/a>analysis-whiteboard-friday<\/a><\/p>\n\n\n\n

Google \u4e0a\u7684\u6392\u540d\u5e76\u4e0d\u662f\u5728\u771f\u7a7a\u4e2d\u7684\u6392\u540d\u3002 \u6392\u540d\u662f\u6307\u8d85\u8d8a\u4e86\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u3002 \u5f53\u60a8\u5728 SERP \u7684\u9996\u9875\u4e0a\u7684\u7a7a\u95f4\u975e\u5e38\u6709\u9650\u65f6\uff0c\u60a8\u9700\u8981\u6bd4\u7ade\u4e89\u5bf9\u624b\u505a\u5f97\u66f4\u597d\u3002<\/p>\n\n\n\n

\u5728\u4eca\u5929\u7684 Whiteboard Friday \u4e2d\uff0cLidia Infante \u5411\u60a8\u5c55\u793a\u4e86\u5979\u63a8\u8350\u7684\u6210\u529f\u8fdb\u884c SEO \u5dee\u8ddd\u5206\u6790\u7684\u7b56\u7565\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u8bc6\u522b\u7ade\u4e89\u5bf9\u624b<\/strong>
\u4f46\u9996\u5148\uff0c\u4f60\u9700\u8981\u77e5\u9053\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u662f\u8c01\uff0c\u4ed6\u4eec\u5230\u5e95\u662f\u8c01\u3002 \u6211\u4eec\u5c06\u5728\u5468\u4e94\u7684\u53e6\u4e00\u4e2a\u767d\u677f\u4e0a\u8ba8\u8bba\u7ade\u4e89\u5bf9\u624b\u8bc6\u522b\uff0c\u6240\u4ee5\u4e00\u5b9a\u8981\u68c0\u67e5\u4e00\u4e0b\u3002<\/p>\n\n\n\n

\u57fa\u51c6<\/strong>
\u4e00\u65e6\u4f60\u51c6\u5907\u597d\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u4f60\u5c06\u7ee7\u7eed\u4e0e\u4ed6\u4eec\u8fdb\u884c\u6bd4\u8f83\uff0c\u6211\u4eec\u5c06\u5728 SEO \u7684\u4e09\u5927\u652f\u67f1\u4e0a\u8fd9\u6837\u505a\u3002<\/p>\n\n\n\n

\u6240\u4ee5\u6211\u4eec\u8981\u770b\u5185\u5bb9\uff0c\u6211\u4eec\u8981\u770b\u94fe\u63a5\uff0c\u6211\u4eec\u8981\u770b\u6280\u672f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u3002 \u6211\u4eec\u5c06\u7814\u7a76\u6211\u4eec\u7684\u7ade\u4e89\u5bf9\u624b\u5982\u4f55\u4ece\u6bcf\u4e00\u4e2a\u65b9\u9762\u4ee5\u53ca\u6211\u4eec\u5982\u4f55\u8fdb\u884c\u6bd4\u8f83\u3002<\/p>\n\n\n\n

\u5185\u5bb9<\/strong>
\u56e0\u6b64\uff0c\u5f53\u8c08\u5230\u5185\u5bb9\u65f6\uff0c\u6211\u4eec\u9996\u5148\u8981\u770b\u7684\u662f\u6211\u4eec\u7684\u7ade\u4e89\u5bf9\u624b\u548c\u6211\u4eec\u62e5\u6709\u7684\u6309\u7c7b\u578b\u4f30\u7b97\u7684\u6d41\u91cf\u3002 \u56e0\u6b64\uff0c\u5f53\u6211\u6309\u7c7b\u578b\u8c08\u8bba\u6d41\u91cf\u65f6\uff0c\u6211\u7684\u610f\u601d\u662f\uff1a\u4ed6\u4eec\u83b7\u5f97\u7684\u662f\u54c1\u724c\u6d41\u91cf\u8fd8\u662f\u975e\u54c1\u724c\u6d41\u91cf\u3001\u4ea7\u54c1\u6d41\u91cf\u3001\u7f16\u8f91\u6d41\u91cf\uff1f \u6839\u636e\u60a8\u6240\u5904\u7684\u5782\u76f4\u65b9\u5411\uff0c\u5b83\u4f1a\u975e\u5e38\u4e0d\u540c\uff0c\u56e0\u6b64\u8bf7\u5bf9\u5176\u8fdb\u884c\u8c03\u6574\u4ee5\u4f7f\u5176\u6210\u4e3a\u60a8\u7684\u5782\u76f4\u65b9\u5411\u3002 \u6211\u4eec\u8fd8\u5c06\u67e5\u770b\u4ed6\u4eec\u62e5\u6709\u7684\u7f16\u8f91 URL \u7684\u6570\u91cf\u4ee5\u53ca\u8fd9\u4e9b\u7f16\u8f91 URL \u5e73\u5747\u83b7\u5f97\u7684\u6d41\u91cf\u3002 \u6700\u540e\uff0c\u6211\u4eec\u5c06\u67e5\u770b\u4ed6\u4eec\u6392\u540d\u7684\u5173\u952e\u5b57\u6570\u91cf\u3002 \u6211\u4eec\u4e0d\u4f1a\u67e5\u770b\u6240\u6709\u5173\u952e\u5b57\u3002 \u6211\u4eec\u7684\u76ee\u6807\u662f 1 \u5230 30 \u7684\u8303\u56f4\u3002\u540c\u6837\uff0c\u60a8\u53ef\u4ee5\u5c06\u5176\u8bbe\u4e3a\u60a8\u7684\u3002 \u4f60\u66f4\u4e86\u89e3\u4f60\u7684\u5e02\u573a\uff0c\u4f60\u77e5\u9053\u4ec0\u4e48\u662f\u76f8\u5173\u7684\uff0c\u4f46\u8fd9\u5e94\u8be5\u5c06\u6574\u4e2a\u8303\u56f4\u7f29\u5c0f\u5230\u4e0e\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u66f4\u76f8\u5173\u7684\u4e1c\u897f\u3002<\/p>\n\n\n\n

\u94fe\u63a5<\/strong>
\u7136\u540e\uff0c\u6211\u4eec\u5c06\u67e5\u770b\u94fe\u63a5\u3002 \u6211\u4eec\u5c06\u4ece\u94fe\u63a5\u5dee\u8ddd\u5206\u6790\u5f00\u59cb\u3002 \u4e5f\u5c31\u662f\u8bf4\uff0c\u6211\u4eec\u5c06\u67e5\u770b\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u6709\u591a\u5c11\u94fe\u63a5\u4ee5\u53ca\u6709\u591a\u5c11\u5f15\u7528\u57df\u6307\u5411\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u3002 \u7136\u540e\uff0c\u6211\u4eec\u5c06\u4f7f\u7528\u5b83\u6765\u8861\u91cf\u94fe\u63a5\u589e\u957f\u3002 \u6211\u4eec\u5c06\u770b\u770b\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u5728 6 \u4e2a\u6708\u524d\u6216 12 \u4e2a\u6708\u524d\u6709\u591a\u5c11\u94fe\u63a5\uff0c\u5982\u679c\u4f60\u7684\u5e02\u573a\u6709\u70b9\u6162\uff0c\u6211\u4eec\u5c06\u4ece\u4e2d\u83b7\u5f97\u4e00\u5b9a\u6bd4\u4f8b\u7684\u589e\u957f\u3002 \u8fd9\u5c06\u5411\u60a8\u8868\u660e\u60a8\u7684\u641c\u7d22\u5e02\u573a\u662f\u5426\u5728\u5efa\u7acb\u94fe\u63a5\u65b9\u9762\u975e\u5e38\u6fc0\u8fdb\uff0c\u60a8\u9700\u8981\u52aa\u529b\u8ddf\u4e0a\u8fd8\u662f\u653e\u677e\u4e00\u70b9\u3002 \u7136\u540e\uff0c\u6211\u4eec\u5c06\u7814\u7a76\u54c1\u724c\u641c\u7d22\u3002 \u90a3\u4e48\u6709\u591a\u5c11\u4eba\u5728\u5bfb\u627e\u60a8\u7ade\u4e89\u5bf9\u624b\u7684\u54c1\u724c\uff0c\u800c\u6709\u591a\u5c11\u4eba\u5728\u5bfb\u627e\u60a8\u7684\u54c1\u724c\u5462\uff1f \u8fd9\u5c06\u8868\u660e\u4e0e\u7ade\u4e89\u5bf9\u624b\u76f8\u6bd4\uff0c\u60a8\u5728\u76ee\u6807\u53d7\u4f17\u4e2d\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u6c34\u5e73\u3002<\/p>\n\n\n\n

\u6211\u4eec\u5c06\u66f4\u8fdb\u4e00\u6b65\uff0c\u6211\u4eec\u5c06\u518d\u6b21\u5173\u6ce8\u54c1\u724c\u6d41\u91cf\u3002 \u54c1\u724c\u641c\u7d22\u548c\u54c1\u724c\u6d41\u91cf\u4e4b\u95f4\u5e94\u8be5\u5b58\u5728\u975e\u5e38\u975e\u5e38\u76f8\u5173\u7684\u5173\u7cfb\u3002 \u5982\u679c\u60a8\u9996\u5148\u8fdb\u884c\u54c1\u724c\u641c\u7d22\uff0c\u90a3\u4e48\u60a8\u5e94\u8be5\u9996\u5148\u8fdb\u884c\u54c1\u724c\u6d41\u91cf\u7b49\u7b49\u3002 \u4f46\u5982\u679c\u6ca1\u6709\uff0c\u5219\u53ef\u80fd\u8868\u660e\u60a8\u7684\u7f51\u7ad9\u4e2d\u6ca1\u6709\u54cd\u5e94\u7528\u6237\u5bf9\u60a8\u54c1\u724c\u7684\u67e5\u8be2\u7684\u5185\u5bb9\u3002 \u6240\u4ee5\u8fd9\u7edd\u5bf9\u662f\u4e00\u4e2a\u975e\u5e38\u5feb\u901f\u7684\u80dc\u5229\uff0c\u4f60\u53ef\u4ee5\u7acb\u5373\u884c\u52a8\u3002<\/p>\n\n\n\n

\u6280\u672f\u5c42\u9762\u7684SEO\u4f18\u5316<\/strong>
\u6700\u540e\uff0c\u6211\u4eec\u5c06\u7814\u7a76\u6280\u672f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff0c\u8fd9\u5f88\u96be\u8861\u91cf\uff0c\u56e0\u4e3a\u6280\u672f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u8981\u6c42\u56e0\u7f51\u7ad9\u800c\u5f02\uff0c\u4ece\u5782\u76f4\u5230\u5782\u76f4\u3002 \u6211\u4e2a\u4eba\u5728 SaaS \u5e02\u573a\uff0c\u6240\u4ee5\u6211\u5bf9\u6280\u672f SEO \u7684\u8981\u6c42\u57fa\u672c\u4e0a\u662f\u4f7f\u5176\u53ef\u8bfb\uff0c\u5e76\u786e\u4fdd JavaScript \u4e0d\u4f1a\u963b\u6b62\u4efb\u4f55\u4e1c\u897f\uff0c\u7ecf\u5178\u7684\u722c\u884c\u548c\u5448\u73b0\u95ee\u9898\uff0c\u4ec5\u6b64\u800c\u5df2\u3002 \u4f46\u5982\u679c\u60a8\u4ece\u4e8b\u7535\u5b50\u5546\u52a1\uff0c\u60a8\u53ef\u80fd\u4f1a\u5904\u7406\u5206\u9762\u5bfc\u822a\u3002 \u60a8\u6b63\u5728\u5904\u7406\u8fc7\u6ee4\u5668\u7ba1\u7406\uff0c\u5b83\u7684\u8981\u6c42\u6709\u70b9\u9ad8\u3002 \u56e0\u6b64\uff0c\u6211\u53d1\u73b0\u8861\u91cf\u6280\u672f SEO \u53d8\u5316\u548c\u6027\u80fd\u7684\u6700\u4f73\u65b9\u6cd5\u662f Core Web Vital \u5206\u6570\u3002 \u6211\u4eec\u5c06\u7ee7\u7eed\u5728 Data Studio \u4e0a\u67e5\u770b Chrome UX \u62a5\u544a\uff0c\u6211\u4eec\u5c06\u67e5\u770b\u4e3b\u8981\u7684\u4e09\u4e2a\u6838\u5fc3 Web \u751f\u547d\u529b\uff0c\u6839\u636e Google \u83b7\u53d6\u826f\u597d URL \u7684\u767e\u5206\u6bd4\uff0c\u7136\u540e\u6211\u4eec\u5c06\u5b83\u4eec\u53d6\u5e73\u5747\u503c \u6210\u4e00\u4e2a\u5206\u6570\u3002 \u7136\u540e\u6211\u4eec\u5c06\u67e5\u770b\u9875\u9762\u901f\u5ea6\u3002 \u60a8\u53ef\u4ee5\u4f7f\u7528 PageSpeed Insights \u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u6211\u4eec\u5c06\u67e5\u770b\u79fb\u52a8\u8bbe\u5907\u4e0e\u684c\u9762\u8bbe\u5907\u7684\u5206\u6570\u3002 \u6211\u6ca1\u6709\u5bf9\u8fd9\u4e9b\u8fdb\u884c\u5e73\u5747\uff0c\u56e0\u4e3a\u6211\u8ba4\u4e3a\u5b83\u4eec\u63d0\u4f9b\u4e86\u975e\u5e38\u6709\u7528\u7684\u4fe1\u606f\uff0c\u8bf4\u660e\u60a8\u7684\u884c\u4e1a\u5728\u79fb\u52a8\u53ef\u7528\u6027\u65b9\u9762\u9047\u5230\u7684\u95ee\u9898\u3002 \u6700\u540e\uff0c\u6211\u4eec\u5c06\u8fdb\u884c\u4e00\u4e9b\u624b\u52a8\u68c0\u67e5\u3002 \u67e5\u770b robots.txt\uff0c\u67e5\u770b\u7ad9\u70b9\u5730\u56fe\uff0c\u4e86\u89e3\u5b83\u4eec\u5982\u4f55\u7ba1\u7406\u89c4\u8303\u5316\uff0c\u8fd9\u5c06\u8ba9\u60a8\u66f4\u597d\u5730\u4e86\u89e3\u5982\u4f55\u8d85\u8d8a\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n\n\n\n

\u5982\u679c\u8fd9\u770b\u8d77\u6765\u5f88\u590d\u6742\uff0c\u8bf7\u4e0d\u8981\u62c5\u5fc3\u3002 \u6211\u4e3a\u60a8\u63d0\u4f9b\u4e86\u4e00\u4e2a\u514d\u8d39\u6a21\u677f\uff0c\u60a8\u53ef\u4ee5\u5c06\u5176\u8bbe\u4e3a\u81ea\u5df1\u7684\u6a21\u677f\u3002https:\/\/docs.google.com\/spreadsheets\/d\/1ze_j4zdPY1STF0agL5bjv7ZiXOef9jYaWas-uFUfLAY\/edit#gid=193767845<\/p>\n","protected":false},"excerpt":{"rendered":"

\u539f\u6587\u5730\u5740\uff1ahttps:\/\/moz.com\/blog\/seo-gap-analysis-whiteboard-friday Google \u4e0a\u7684\u6392\u540d\u5e76\u4e0d\u662f\u5728\u771f\u7a7a\u4e2d\u7684\u6392\u540d\u3002 \u6392\u540d\u662f\u6307\u8d85\u8d8a\u4e86\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u3002 \u5f53\u60a8\u5728 SERP \u7684\u9996\u9875\u4e0a\u7684\u7a7a\u95f4\u975e\u5e38\u6709\u9650\u65f6\uff0c\u60a8\u9700\u8981\u6bd4\u7ade\u4e89\u5bf9\u624b\u505a\u5f97\u66f4\u597d\u3002 \u5728\u4eca\u5929\u7684 Whiteboard Friday \u4e2d\uff0cLidia Infante \u5411\u60a8\u5c55\u793a\u4e86\u5979\u63a8\u8350\u7684\u6210\u529f\u8fdb\u884c SEO \u5dee\u8ddd\u5206\u6790\u7684\u7b56\u7565\u3002 \u8bc6\u522b\u7ade\u4e89\u5bf9\u624b\u4f46\u9996\u5148\uff0c\u4f60\u9700\u8981\u77e5\u9053\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u662f\u8c01\uff0c\u4ed6\u4eec\u5230\u5e95\u662f\u8c01\u3002 \u6211\u4eec\u5c06\u5728\u5468\u4e94\u7684\u53e6\u4e00\u4e2a\u767d\u677f\u4e0a\u8ba8\u8bba\u7ade\u4e89\u5bf9\u624b\u8bc6\u522b\uff0c\u6240\u4ee5\u4e00\u5b9a\u8981\u68c0\u67e5\u4e00\u4e0b\u3002 \u57fa\u51c6\u4e00\u65e6\u4f60\u51c6\u5907\u597d\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u4f60\u5c06\u7ee7\u7eed\u4e0e\u4ed6\u4eec\u8fdb\u884c\u6bd4\u8f83\uff0c\u6211\u4eec\u5c06\u5728 SEO \u7684\u4e09\u5927\u652f\u67f1\u4e0a\u8fd9\u6837\u505a\u3002 \u6240\u4ee5\u6211\u4eec\u8981\u770b\u5185\u5bb9\uff0c\u6211\u4eec\u8981\u770b\u94fe\u63a5\uff0c\u6211\u4eec\u8981\u770b\u6280\u672f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u3002 \u6211\u4eec\u5c06\u7814\u7a76\u6211\u4eec\u7684\u7ade\u4e89\u5bf9\u624b\u5982\u4f55\u4ece\u6bcf\u4e00\u4e2a\u65b9\u9762\u4ee5\u53ca\u6211\u4eec\u5982\u4f55\u8fdb\u884c\u6bd4\u8f83\u3002 \u5185\u5bb9\u56e0\u6b64\uff0c\u5f53\u8c08\u5230\u5185\u5bb9\u65f6\uff0c\u6211\u4eec\u9996\u5148\u8981\u770b\u7684\u662f\u6211\u4eec\u7684\u7ade\u4e89\u5bf9\u624b\u548c\u6211\u4eec\u62e5\u6709\u7684\u6309\u7c7b\u578b\u4f30\u7b97\u7684\u6d41\u91cf\u3002 \u56e0\u6b64\uff0c\u5f53\u6211\u6309\u7c7b\u578b\u8c08\u8bba\u6d41\u91cf\u65f6\uff0c\u6211\u7684\u610f\u601d\u662f\uff1a\u4ed6\u4eec\u83b7\u5f97\u7684\u662f\u54c1\u724c\u6d41\u91cf\u8fd8\u662f\u975e\u54c1\u724c\u6d41\u91cf\u3001\u4ea7\u54c1\u6d41\u91cf\u3001\u7f16\u8f91\u6d41\u91cf\uff1f \u6839\u636e\u60a8\u6240\u5904\u7684\u5782\u76f4\u65b9\u5411\uff0c\u5b83\u4f1a\u975e\u5e38\u4e0d\u540c\uff0c\u56e0\u6b64\u8bf7\u5bf9\u5176\u8fdb\u884c\u8c03\u6574\u4ee5\u4f7f\u5176\u6210\u4e3a\u60a8\u7684\u5782\u76f4\u65b9\u5411\u3002 \u6211\u4eec\u8fd8\u5c06\u67e5\u770b\u4ed6\u4eec\u62e5\u6709\u7684\u7f16\u8f91 URL \u7684\u6570\u91cf\u4ee5\u53ca\u8fd9\u4e9b\u7f16\u8f91 URL \u5e73\u5747\u83b7\u5f97\u7684\u6d41\u91cf\u3002…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1049","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/posts\/1049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1049"}],"version-history":[{"count":0,"href":"https:\/\/86i87.com\/index.php?rest_route=\/wp\/v2\/posts\/1049\/revisions"}],"wp:attachment":[{"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/86i87.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}